C.A.R. 2020 Prospectus

2020 PROSPECTUS

REimagine! Conference and Expo
New Year | New Conference |

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IMAGINE!

2020 VISION

In 2018, the C.A.R. EXPO was re-branded
as REimagine! and this annual event was
reimagined into something you never knew

you wanted in a trade show.
Year three promises even more changes
when we return to Long Beach with new

exhibitors, new energy and new
innovations to help real estate
professionals grow their
audience, increase their
revenue and get a clear
vision into the future of
the industry!

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The 2020 Conference will be held in

LONG BEACH

OCTOBER 10-12, 2020

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WHERE WHEN WHY

C.A.R. celebrates all aspects of real available in the industry today along with
estate by gathering some of today’s most sneak peeks of what’s to come in the
active and influential practitioners and future.
showcasing the latest trends and products
for a sensory experience in Long Beach. C.A.R. attendees are professionals in the
real estate community seeking solutions,
As the largest state REALTOR® show in products, and resources for current
the country, the C.A.R. annual event is and future projects. The exhibit hall
a magnet for real estate professionals provides an ideal setting to shake hands
working in residential and commercial with thousands of independent agents,
property sales and management. The franchise owners, brokers, and managers.
exhibit hall and conference features the Your target audience will be there. Will
most innovative products and services you?

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GENDER MEMBERSHIP

Female . . . . . . . . . . 60% 2020 C.A.R. Members
Male . . . . . . . . . . . . . 40%
205,000

INDUSTRY AGE
ROLE
Average Age . . . . . . 53.9
Sales/Broker Millennials . . . . . . 8%
Associate . . . . . . . 74% Gen X . . . . . . . . . 25%
Boomer . . . . . . . . 56%
Broker/owner . . . . . . 21% Greatest . . . . . . . 11%
Manager . . . . . . . . . . . 3%
Other . . . . . . . . . . . . . . 1%

PRODUCTION EXPERIENCE

Median Transactions Average Years Licensed
Closed . . . . . . . . . . . . . 5 16.5

EDUCATION

BA/BS or Higher
56%

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DEMOGRAPHICS
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86% 91% 92% $2.3M

Have their own real Use social media for Recommend Median
estate website business products and services Sales Volume

to their clients

MEMBER STATS

$848 $119K Photo ID 1030928 by Daria Shevtsova from Pexels

Average spent on Median household
business technology income

in last 12 months

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SHOW HOURS

EXPO HALL OPEN TO ATTENDEES
Tues 10/13. . . . . . . . . . . . . . . . . . . . . . . . 9 AM - 5 PM
Wed 10/14. . . . . . . . . . . . . . . . . . . . . . . . 9 AM - 5 PM

BOOTH SET UP

Mon 10/12. . . . . . . . . . . . . . . . . . . . . . . 10 AM - 6 PM

BOOTH TEAR DOWN

MOVE OUT FOR ALL BOOTHS
Wed 10/14. . . . . . . . . . . . . . . . . . . . . . . . 5 PM - 9 PM
Penalty will apply to exhibitors who begin to tear
down prior to 3:00 on Wednesday 10/14. In addition,
these companies may be ineligible to participate in
future C.A.R. events.

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BOOTH INFO

STANDARD 10’ X 10’
BOOTH PACKAGE INCLUDES

• Booth space rental • General exhibit hall security from set-up to
• 8’ high back wall and 36” high side rail dismantle
• Booth and aisle carpet
• One 6’ draped table • Company name and product listing on
• One trash can reimagine.car.org
• One company I.D. sign
• Five badges per 10’x10’ booth if requested • If booth reserved by 8/12/20:
• One 5-line classified ad in California Real
before 8/7/20 Estate magazine REimagine! Issue
• Daily aisle cleaning • Exhibitor name listed in California Real
Estate magazine REimagine! Issue

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$2,650 $5,300
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**

*Please add $125 for each corner

Exhibitor Contract Coming Soon
Exhibit Hall Floor Plan Coming Soon

IF YOU LIKE IT, PUT YOUR NAME ON IT! The C.A.R. event team will be happy to custom
Generate awareness around your brand create a package tailored to your specific goals
and create Instagrammable moments for and initiatives. Just ask!
REALTORS® to share with their clients.
Acclaimed featured speakers are positioned right
Sponsorship generates awareness around your on the exhibit show floor. Associate your brand
brand and helps to associate it with C.A.R. with the trusted name of C.A.R. and make sure
Your company will have exclusive access to attendees remember you after the show. Feature
and additional exposure through various C.A.R. your logo on aisle signage, registration bags, the
channels. social media wall, event app, you name it.

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SPONSORSHIPS

Increase and

your brand with a

designed to fit any budget.

Sponsorship opportunities
coming soon!

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Reimagine! is the There is
we’ve found to introduce your

to get in front of California product to 1000’s of
real estate agents, brokers realtors® all under

and vendors. It’s a new one roof.
“must have” on our annual
Mary Fairow
marketing plan. Senior Vice President
Realcare Insurance Marketing
Becky Sebring
Marketing Director
Title Resource Group

C.A.R. is
in the country.

Bill Cepek
1-800-the-sign

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of our exhibitors CHATTER
plan on returning for
The C.A.R. expo was
next year’s show. absolutely wonderful to be a

Source: C.A.R. Exhibitor Survey part of and had enough
options to
members
say the C.A.R. annual to our booth and
event is a top benefit of We were one of the first
to sign up for next year’s
membership.
show!
Source: C.A.R. Exhibitor Survey Caitlin Bhornburg
Executive VP of Sales & Marketing

Zip Your Flyer

There is
to engage and connect
with our system
members and those we
want to join our team.

Alia Buttar
Director of Industry Marketing

Century 21

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Photo ID 767465740 | Shutterstock PAMELA SCOTT STACEY KATZIN
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Account Executive Managing Sales Director
213-739-8219 213-739-8321

[email protected] [email protected]

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cEoxmhiibnigtosr oCoonntract

Exhibit Hall Floor Plan

Be on the lookout for
REimagine! 2021
October 5 - 7, 2021
Anaheim Convention
Center

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from one of our previous shows
Photo ID 1484947196 | Shutterstock IMAGINE!
CALIFORNIA
ASSOCIATION OF

REALTORS®
525 South Virgil
Los Angeles, CA 90020

www.car.org