Kativa Booklet

EXPERTS IN HAIR CARE AND HAIR
TRANSFORMATION

Expert brand in hair transformation and care with formulas based on natural Brand Attributes
ingredients that helps protecting your health by not containing harsh chemical
ingredients.

With a specialized portfolio, it responds to the hair needs of each woman. Our
daily care formulas protect the hair and help maintaining the chemical and
mechanical treatments to which it has been exposed because they do not
contain salt, sulfates, parabens and gluten.

Through innovation and product development, we have accompanied
thousands of women around the world since 2012.

None of our products are tested on animals.

The Kativa woman: She is a sophisticated woman between 25 and 40 years old,
she trusts herself, that is why she likes to be looked at and get attention. She is
demanding in terms of her personal care and always want to feel radiant. The
Kativa woman is elegant, reliable, and expert.

VISION BRAND VALUES

To be the preferred "home hairdresser" solutions brand for • RELIABLE: High-quality, high-performance
women, providing a portfolio (hair care + hair transformation) products that do what they say they will
for their different hair needs.
• SPECIALIZED: Expert in hair care and hair
MISSION transformation

Provide high quality hair products adapted to the needs of each • POISED / GLAMOROUS
woman. • PIONEER

BRAND PROMISE

Iconic, highly shiny hair with a stunning "every
day just got out of the hairdresser" finishing
look.

TARGET FEATURES

• Sophisticated woman between 25 and 40
years old

• She trusts herself, that's why she likes to be
looked at and get attention

• They are demanding in terms of their
personal care and always want to feel radiant

• She is elegant, reliable and expert

NATURAL SUPPLIES
ORGANIC SUPPLIES

WITHOUT salt, sulfates, parabens Natural and Organic

and gluten Kativa is specialized hair care inspired by nature.
Kativa is committed to developing high-quality products
At Kativa we care about the consumer, that is why we give while taking care of their consumers health; therefore, their
them our best, always taking care of their hair.
Hair Care lines have formulas with more than 91%
• Salt: Dries out the scalp, causing frizz and volume, ingredients of natural origin.
deteriorating the straightening, dyeing and permanent
treatments. Not tested on animals

• Sulfates: Are detergents that destroy the natural hair Our products and supplies are not tested on animals.
grease causing irritation and dryness in the scalp and hair. We not only care about our consumers, but we also care about

• Parabens: Are chemical preservatives derived from nature. We have the Cruelty Free international certification.
petroleum, used to extend the products’ life. They not only
irritate the skin but affect the scalp.

• Gluten: It is a protein found in some cereals and derivatives
such as wheat, oats, barley, etc. Gluten intolerant people
may have allergic reactions if they use products with this
input.

BRAND’S PORTFOLIO HAIR TRANSFORMATION

HAIR CARE

HAIR CARE

HAIR TRANSFORMATION

HAIR CARE

NATURAL

KERATIN ARGAN OIL MACADAMIA COCONUT COLLAGEN QUINOA PRO

THERAPY

FRIZZ OFF KEEP CURL OIL CONTROL COLOR THERAPY BIOTIN POST ANTI-DANDRUFF ONE INSTANT
STRENGTHENING REPAIR



NUTRITION

 HYDROLYZED KERATIN
 CERAMIDES

Benefits:
 Nutrition
 Smoothness
 Shine
Recommended for:
 Mechanical processes
 Chemical processes

● Shampoo 250 mL / 500 mL / 1000 mL
● Conditioner 250 mL / 500 mL / 1000 mL
● Intensive Treatment 35 mL / 250 mL / 500 mL
● Styling Cream 250 mL
● Liquid Keratin 60 mL

PROTECTION

 ORGANIC ARGAN OIL

● Shampoo 250 mL / 500 mL / 1000 mL Benefits:
● Conditioner 250 mL / 500 mL / 1000 mL  Protection
● Intensive Treatment 35 mL / 250 mL / 500 mL  Smoothness
● Styling Cream 250 mL  Moisturize
● 4 Oils 60 mL / 120 mL  Shine
● Shine & Gloss 120 mL
Recommended for:
 Damaged, porous,

dry hair

RECONSTRUCTION

 ORGANIC COCONUT OIL

Benefits:
 Reconstruction
 Shine

Recommended for:
 Dull, dehydrated hair
 Extreme damaged hair, avoids split

ends

● Shampoo 250 mL / 500 mL / 1000 mL
● Conditioner 250 mL / 500 mL / 1000 mL
● Intensive Treatment 250 mL
● Serum Cream 50 mL / 200 mL
● Coconut Oil 60 mL

INTENSE MOISTURE

 MACADAMIA OIL

Benefits:
 Intense moisture
 Revitalizes hair
 Softness, shine and elasticity
Recommended for:
 Dry and dehydrated hair

● Shampoo 250 mL / 500 mL / 1000 mL
● Conditioner 250ml / 500ml / 1000 mL
● Intensive Treatment 35 mL / 250 mL / 500mL
● Macadamia Oil 60 mL

REVITALIZES AND RESTRUCTURES

 COLLAGEN
 LIPIDS

Benefits:
 Revitalization
 Restructuring
 Anti-Age
Recommended for…
 Devitalized hair
 Aged hair

● Shampoo 250 mL / 500 mL / 1000 mL
● Conditioner 250 mL / 500 mL / 1000 mL
● Intensive Treatment 35 mL / 250 mL / 500 mL

● Shampoo 250 mL / 500 mL MULTI BENEFITS
● Conditioner 250 mL / 500 mL
● Intensive Treatment 250 mL / 500 mL  HYDROLYZED QUINOA
 AMINO ACIDS

Benefits:
 Multi-benefits
 Color Protection
 Nutrition and strength
Recommended for…
 Damaged
 Dyed
 Chemically processed



Eliminates dandruff and controls from coming back, while taking care of the hair

Benefits

• Up to 100% dandruff free
• Takes care of the hair treated by chemical processes
• Soft and shiny hair
• Free of salt, sulfates, parabens and gluten
• pH Balanced: Balances the scalp
• For every type of hair
• Gives shine and softness
• For daily use

How do its natural ingredients work?

Its formula combines the action of Climbazol with 3 powerful natural ingredients:
• Lemon Extract: Controls oiliness and leaves a feeling of freshness on the scalp
• Tea Tree Oil: Has antiseptic properties
• Aloe Vera: Calms irritation and relieves itching

● Shampoo 250 mL / 500 mL

COLOR THERAPY

Neutralizes and nuances unwanted orange and yellow tones. Its formula with natural ingredients: shea butter, coconut oil
and citrus fruits, gives the hair softness, shine and a powerful antioxidant effect.

Blue Violet ANTI - BRASS

BLUE/VIOLET PIGMENT BLUE PIGMENT

Recommended for: Recommended for:

 Highlighted hair, highlights,  Highlighted hair, highlights.
balayage balayage

 Very light blonde and blonde hair  Dark blonde hair
 Gray and white hair  Brown hair and chocolate

● Shampoo 250 mL ● Shampoo 250 mL
● Conditioner 250 mL ● Conditioner 250 mL

* Using the pre shampoo Mask OILY SCALP

● Pre-Shampoo Mask 200 mL  Purifying Clay
● Shampoo 250 mL / 500 mL  Citrus Mix
● Conditioner 250 mL / 500 mL
● Intensive Treatment 250 mL (lemon, orange, tangerine and mint)

Benefits:
 Oil control
 Total waste elimination
 Detox
 Recommended for…
 Normal to oily hair
 Oily hair

DEFINED AND FLEXIBLE CURLS

 Super Fruit Active
 Kiwi and Almonds

● Shampoo 250 mL / 500 mL Benefits:
● Conditioner 250 mL / 500 mL  Defined curls and waves
● Intensive Treatment 250 mL  Flexibility
● Activator Shaping Styling cream 200 mL  Recommended for
● Definer Styling Cream 200 mL  Waves
● Perfector Styling Cream 200 mL  Curls
 Extreme curls

GOODBYE FRIZZ

 Shea nuts

Benefits:

 Frizz control
 Electrostatic handling
 Recommended for…
 Frizzy hair
 Wavy or smooth

● Shampoo 250 mL / 500 mL / 1000 mL
● Conditioner 250 mL / 500 mL / 1000 mL
● Intensive Treatment 250 mL / 500 mL
● Smooth Control Cream 200 mL
● Sheer Control Serum 200 mL

FALL PREVENTION

 Biotin  Arginine
 Ginseng  Soybean

● Shampoo 250 mL / 500 mL Benefits:
● Tonic Lotion 100 mL  Fall prevention
● Concentrated Ampoule 4 mL (3 ampoules 4ml)  Stimulates growth
1. Cleans
2. Revitalizes
3. Nourishes

Recommended for…
 Hair loss
 Growth stagnation

12 BENEFITS IN 1

 Keratin
 Amino Acid Mix

Benefits:

1. Repairs damaged hair 7. Conditions hair
2. Protects color 8. Provides softness and shine
3. Untangles 9. Prevents brittle hair
4. Thermal protection 10. Strengthens hair
5. Reduces styling time 11. Controls frizz (volume)
6. Provides body and volume 12. Facilitates brushing (styling )

● Intensive Spray Treatment 100 mL

POST STRAIGHTENING KERATIN

 Vegetable  Organic
Keratin Argan Oil

 ActiLiss

Benefits:
 Duration
 No frizz
 Shine/Health

● Shampoo 250 mL Recommended for…
● Conditioner 250 mL Hair with any type of straightening
● Serum Cream 200 mL

POST STRAIGHTENING KERATIN

 Vegetable  Argan Oil
Keratin

Benefits:
 Duration
 Moisturize
 Shine/Health

● Shampoo 250 mL Recommended for…
● Deep Treatment 250 mL Hair with any type of straightening

POST STRAIGHTENING

 Keratin  Proteins

Benefits:
 Duration
 Moisturize
 No frizz
 Shine/Health

● Shampoo 250 mL Recommended for…
● Conditioner 250 mL Hair with any type of straightening
● Deep Treatment 250 mL

HAIR CARE

HAIR TRANSFORMATION

HAIR TRANSFORMATION ANTI FRIZZ

STRAIGHTENING

VOLUME AND WAVES

Volume and body Natural waves
up to 30 days up to 90 days



Formaldehyde free straightening and with
no toxic fumes

Our wide line of straighteners do not contain
formaldehyde or toxic fumes.

• Formaldehyde: It is a damaging carcinogenic agent, harmful
to health, mainly due to the vapors it emits.

• Toxic vapors: They are emitted by formaldehyde and cause
redness in the eyes, tearing, abundant itching, irritation of
the nasal passages, headache, etc.

Formaldehyde is prohibited for cosmetic use.

BRAZILIAN STRAIGHTENING SMOOTH AND SHINY HAIR FOR UP TO 12 WEEKS!

Brazilian
HsOtWraDOiEgShIT tWeORnK?ing

• Hair fiber care
• Not invasive
• Hair protector
• Results: Smooth, silky, shiny hair with natural

movement

BENEFITS

• Straightens hair with curls and waves
• Eliminates volume and frizz
• Professional results for up to 12 weeks
• Recovers moisture, softness and shine
• Free of formaldehyde, guanidine and toxic fumes
• With thermal protection and thermal memory
• Wash, cut and dye and bleach hair when finished

Organic Argan Oil Shea Butter
Vegetable Keratin Protein
Amino Acids
Glyoxylic

Recommended for:
• All types of hair: Natural
• Dyed
• Bleached

12-week duration Provides sensational softness and shine

Organic Coconut Oil (Shine/Smooth)
Acai Oil (Color Protection)
Vegetable Keratin Protein
Amino Acids and Glyoxylic

Recommended for:
• Dark hair

• Colored browns
• Natural with highlights

• Highlights
• Balayage
12-week duration Provides sensational softness and shine



ONE INSTANT REPAIR

Olive Oil (softness and silkiness)
Citrus fruits (color protection)
Vegetable Keratin Protein, Amino Acids and

Glyoxylic

Recommended for:
• Light hair

• Colored blondes
• Natural with highlights

• Highlights
• Balayage

12-week duration Provides sensational softness and shine



VERIFY THE EFFECTIVENESS OF THE PRODUCT ACCORDING
TO THE WAVES OF YOUR HAIR

WAVE LEVEL CURRENT WAVE RESULT AFTER USE * The effectiveness of the product applies to the 3 Brazilian
LEVEL APPLICATION RECOMMENDATION Straightening types

On hair with waves level 5 or less, the product will
straight the waves, reduce the volume and eliminate
frizzing.

On level 6 and 7 waves, the product will stretch the
wave leaving the hair organized, reducing volume and
frizz.
It is not recommended in waves level 8 or more.
Continuous use of this product progressively improves the result of hair straightening

Brazilian straightening kit:

1 PRE SHAMPOO
x 15 ML

GLOVES

2 BRAZILIAN STRAIGHTENING 3 SHAMPOO KERATIN & 4 CONDITIONER KERATIN
x 150 ML ARGAN OIL X 30 ML & ARGAN OIL X 30 ML

 Keratin Protein
 HYCARE technology
 Shea and Cocoa

Benefits:  12 weeks
 No Frizz/Volume
 Shine/Smoothness
 Protection

Recommended for: Curls, frizz and volume

 Keratin/Natural Ingredients
NICTECH technology

Benefits:
 No iron/Frizz/Volume
 30 days
 Easy/Quick

Recommended for: Hair with waves, frizz and volume (waves level 4*)

Recommended for women who ...

 Look for a natural finishing for a month
 Want to discipline their hair
 Want to control frizz and volume
 Have sensitized hair and cannot bear iron

temperatures
 With thin and delicate hair (due to chemical

processes or mechanical damage)

Xtreme Care Xpert Repair Xtra Shine

 Rebuilds  Repair  Shine
 Liquid Pearl
 Cupuaçu  Coconut Oil
(fruit from the Amazon)

* Waves reference levels to be considered

HAIR WAVES LEVEL

100% EFFECTIVE UP TO LEVEL 4

 Efficiency level goes low when waves exceed level 4.
 Continuous use of this product progressively improves the hair straightening result.

EXPERTS IN HAIR CARE AND HAIR
TRANSFORMATION