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boiMAG.com







ASK CHAD

Business Marketing Q&A

Dear Chad,
I just opened a small restaurant in a popular
area and we have mostly walk-in traffic. Is it
important for me to have a website?
From,
John

Hello John, Dear Chad,
In 2021, especially after being in a pandemic, I work for a customer service business that has
decision makers of this generation look at the web good reviews on yelp. A few times we have
to determine their choices for every industry, and received a bad review from difficult customer
every service, even if it’s just down the street. So and our boss wasn’t too happy about it.  My
yes, it is critical to have a website presence. Having first question is, how important are yelp
a website makes your company look professional, reviews? My second question is, what do you
serious and informative. Not having one puts do when you get a bad review, especially if it’s
you at a disadvantage when it comes to your unwarranted?
competitors. With the growth in opportunities for From,
meal delivery service, a website is critical to your Laura
continued growth and success now more than ever.

Dear Chad, Hello Laura,
Is creating a unique app for a business worth Depending on the type of industry you’re in, Yelp
the money? If so, how would I find a reputable can have a huge impact on a company’s traffic.
person or business to build the app? I’m also No matter the platform, it is important to work
concerned about the person or company towards having as many positive reviews as
having the data that the app collects from my possible. Unfortunately, you can’t please everyone.
customers, that could potentially be used or It can be hard to verify the review as either
sold. unwarranted or defamatory with Yelp or Google,
From, although both have gotten better. The best thing
Vance to do is to respond to the negative review and
make it right. This shows you are engaged and
Hello Vance, willing to take on the problem head-first. This
You need to have a clear expectation of what also allows other potential clients to see that
you want the app to do and if you believe it will you are doing whatever you can to improve the
streamline your businesses service or product. situation. Work to get more good reviews, which
Apps can be very expensive to create, and often will eventually outweigh the 1-2 bad reviews
end up costing you more than you intended. Make you receive. Consumers are intelligent enough to
sure you have clear parameters and expectations determine if you are a legitimately bad business,
so your app does exactly what you need it to do. or maybe just had an off day which is bound to
Make the company you hire sign an NDA (non- happen in any business.
disclosure agreement) for the data and customer
information to ensure nothing is taken or used Chad Brittian is an experienced industry professional
without your permission. Do your research, and CEO of NVS Design, Inc. To consult Chad for any
because like flipping a house … it might seem like of your business needs, call 877-578-2045 (Ext. 700)
a great idea, until you find out the foundation is or email him at [email protected].
cracked. Don’t set yourself up for failure or assume www.2nvs.com
everything you are told is the truth. To submit your question to Ask Chad, email him at:
[email protected]

boiMAG.com 13







OUT OF THIS WORLD

Travel To Mars

Robots aren’t the only ones getting a ticket The bright rust color Mars is known for is
to Mars. A workshop group of scientists due to iron-rich minerals in its regolith, the
from government agencies, academia and loose dust and rock covering its surface.
industry have determined that a NASA-led The soil of Earth is a kind of regolith, too,
manned mission to Mars should be possible albeit one loaded with organic content.
by the 2030s. However, in late 2017, the According to NASA, the iron minerals
Trump administration directed NASA to oxidize, or rust, causing the soil to look red.
send people back to the moon before
going to Mars. NASA is now more focused
on a concept called the Lunar Orbital
Platform-Gateway that would be a moon-
based space station and headquarters for
further space exploration.

Robotic missions to the Red Planet have The cold, thin atmosphere means liquid
seen much success in the past few decades, water likely cannot exist on the Martian
but it remains a considerable challenge surface for any length of time. Features
to get people to Mars. With current rocket called recurring slope lineae may have
technology, it would take several months spurts of briny water flowing on the
for people to travel to Mars, and that surface, but this evidence is disputed; some
means they would live for several months scientists argue the hydrogen spotted from
in micro-gravity, which has devastating orbit in this region may instead indicate
effects on the human body. Performing briny salts. This means that although this
activities in the moderate gravity on Mars desert planet is just half the diameter of
could prove extremely difficult after many Earth, it has the same amount of dry land.
months in micro-gravity. Research on the
effects of micro-gravity continues on the The Red Planet is home to both the highest
International Space Station. mountain and the deepest, longest valley in
NASA isn’t the only one with Martian the solar system. Olympus Mons is roughly
astronaut hopefuls. Elon Musk, the founder 17 miles (27 kilometers) high, about three
of SpaceX, has outlined multiple concepts times as tall as Mount Everest, while the
to bring people to Mars. In November Valles Marineris system of valleys named
2018, Musk rebranded SpaceX’s future “Big after the Mariner 9 probe that discovered it
Falcon Rocket” to “Starship”. Other nations, in 1971, reaches as deep as 6 miles (10 km)
including China and Russia, have also and runs east-west for roughly 2,500 miles
announced their goals for sending humans (4,000 km), about one-fifth of the distance
to Mars. around Mars and close to the width of
Mars is the fourth planet from the sun. Australia.
Befitting the Red Planet’s bloody color, the
Romans named it after their god of war. Scientists think the Valles Marineris formed
In truth, the Romans copied the ancient mostly by rifting of the crust as it got
Greeks, who also named the planet after stretched. Individual canyons within the
their god of war, Ares. Other civilizations
also typically gave the planet names based (continued on a following page)
on its color, for example, the Egyptians
named it “Her Desher,” meaning “the red boiMAG.com 17
one,” while ancient Chinese astronomers
dubbed it “the fire star.”

system are as much as 60 miles (100 km) 2018 suggested that salty water below the
wide. The canyons merge in the central part Martian surface could hold a considerable
of the Valles Marineris in a region as much amount of oxygen, which would support
as 370 miles (600 km) wide. Large channels microbial life. However, the amount of
emerging from the ends of some canyons oxygen depends on temperature and
and layered sediments within suggest the pressure; temperature changes on Mars
canyons might once have been filled with from time to time as the tilt of its rotation
liquid water. axis shifts.
Mars also has the largest volcanoes in the Many regions of Mars are flat, low-lying
solar system, Olympus Mons being one plains. The lowest of the northern plains
of them. The massive volcano, which is are among the flattest, smoothest places
about 370 miles (600 km) in diameter, is in the solar system, potentially created by
wide enough to cover the state of New water that once flowed across the Martian
Mexico. Olympus Mons is a shield volcano, surface. The northern hemisphere mostly
with slopes that rise gradually like those lies at a lower elevation than the southern
of Hawaiian volcanoes, and was created hemisphere, suggesting the crust may
by eruptions of lavas that flowed for long be thinner in the north than in the south.
distances before solidifying. Mars also has This difference between the north and
many other kinds of volcanic landforms, south might be due to a very large impact
from small, steep-sided cones to enormous shortly after the birth of Mars.
plains coated in hardened lava. Some minor The number of craters on Mars varies
eruptions might still occur on the planet. dramatically from place to place,
The solar system’s largest volcano Olympus depending on how old the surface is.
Mons on Mars, channels, valleys and gullies Much of the surface of the southern
are found all over Mars, and suggest that hemisphere is extremely old, and so
liquid water might have flowed across has many craters, including the planet’s
the planet’s surface in recent times. largest, 1,400-mile-wide (2,300 km)
Some channels can be 60 miles (100 km) Hellas Planitia, while that of northern
wide and 1,200 miles (2,000 km) long. hemisphere is younger and so has fewer
Water may still lie in cracks and pores in craters. Some volcanoes also have a few
underground rock. A study by scientists in craters, which suggests they erupted
recently, with the resulting lava covering
18 boiMAG.com up any old craters. Some craters have
unusual-looking deposits of debris around
them resembling solidified mudflows,
potentially indicating that the impactor hit
underground water or ice.
In 2018, the European Space Agency’s Mars
Express spacecraft detected what could be
a slurry of water and grains underneath icy
Planum Australe. (Some reports describe
it as a “lake,” but it’s unclear how much
regolith is inside the water.) This body of
water is said to be about 12.4 miles (20
km) across. Its underground location is
reminiscent of similar underground lakes in
Antarctica, which have been found to host
microbes. Late in the year, Mars Express
also spied a huge, icy zone in the Red
Planet’s Korolev Crater.





HEALTH & WELLBEING

Mental Health Awareness Month

By Dr. Charla Waxman and satisfied with their lives. People
will sometimes wait up to 10 years to
BS, MBA, EdD seek assistance. Stigma is what creates
Community Liaison reluctance to get help and shame for
contracting an illness that you simply
May is Mental Health cannot “catch” like the common cold.
Awareness Month and During mental health month, let’s take a
has been observed look at some common illnesses:
since 1949! Anxiety disorders: Age of onset in
the United States for anxiety disorders,
One in 5 adults according to the National Council for
experience mental illness in any given year Behavioral Health is 11 years old. This
in the United States; most often including disorder is characterized by difficulty
disorders such as depression and anxiety. in certain situations and responding
with panic or fear. People can be
This statistic is repeated often in this affected both physically and mentally
section of BOI magazine and also in by anxiety disorders and, in panic attack
programs and articles across our country; situations, the signs and symptoms
but we cannot remind ourselves enough can mimic a heart attack. If the anxiety
that mental health disorders are common. response lasts for more than a couple
Mental illness is so common; you might of weeks and affects work or school,
even say that mental illness is just part of relationships, and daily activities, then
what it means to be human. it is definitely time to take a closer look
at what is happening and find some
Mental illness is a disorder of our brain, support..
the most important organ in the human Mood disorders: Mood disorders are
body. With every body, everybody being just that: disorders related to how one
so different, the causes are many. Some is feeling. This can include depression
causes are oriented to genetics, some at all levels. Some mood disorders are
are linked to social, cultural or biological extreme in nature and can fluctuate
factors and some causes are situational and rapidly or keep one hyperactively “up”
recurrent or a one-time experience leading or depressingly “down” for extended
to a lifetime of trauma-related thoughts periods of time. Bipolar disorder is
and behaviors. Regardless of cause, mental often the best known and often most
illnesses are not an issue of fault. misunderstood disorder. People
inappropriately say things like, “You are
Although treatable through talk therapies so bipolar”, when really all is meant is
and sometimes medication, there is a “moody” or having an “off” day. Mood
barrier, overall, for improved mental health. disorders can be debilitating and the
It is actually one word that stands in the impulsivity and potential lows can
way of positive mental health: STIGMA. create dangerous and self-injurious
How people view mental illness has, behaviors. Suicide is a frequent risk
historically, meant that not everyone will of mood disorders. Diagnosis and
receive the mental health support that medication are important with mood
they need. Out of fear and anxiety for disorders and seeking help is a must to
perception in the workforce, with family move toward recovery.
and in school settings, many of us will
not seek help. According to the National boiMAG.com 21
Alliance for Mental Illness (NAMI), only 40%
of adults and 50% of our youth will get the
necessary help they need to be productive

HEALTH & WELLBEING

(continued)

Addiction Disorders: Alcohol and drugs Dual Diagnosis: A person with this
are among the most common addiction- disorder has both a mental health disorder
related disorders, but these can include and an alcohol or drug problem. It is not
things like compulsive gambling and other unusual for these conditions to occur
impulse control disorders. Addictions together. According to Medline, nearly “half
without treatment can last a lifetime and of people who have a mental disorder will
cause severe isolation and a retreat from also have a substance use disorder at some
health into the dangers of use and abuse point in their lives and vice versa”.
of a physically and mentally damaging Post-Traumatic Stress Disorder: Post-
substance or behavior. Traumatic Stress Disorder: Trauma is at the
Eating Disorders: Eating Disorders: Food, core of many mental health conditions
exercise and weight are at the focus of this and PTSD is recognized as a disorder
sometimes life-threatening disorder for characterized by frightening and worrisome
men, women and youth. Common among memories or thoughts about an event(s)
these conditions are binging behaviors, which has occurred in someone’s life.
anorexia and bulimia and any unhealthy All in all, positive mental health is essential.
preoccupation with any combination of Being emotionally and mentally healthy is
food exercise and weight. The physiological more than just being absent of the disorders
impact of eating disorders is of grave listed above. It involves attention to self-
concern to the treatment professional. care and self-monitoring of one’s moods
Due to this, many specialized programs are and thoughts. The goal, of course, is to “live,
needed to help those living with eating laugh and love”; have good relationships,
disorders find a path to recovery and manage school and work well and to attend
positive physical and mental health. to daily living activities. Resilience in stress-
Psychosis: Psychosis: Distortions in thinking filled situations is key and resilience is a
and how one’s environment is perceived is developed skill driven by a sense of purpose
the basis for psychotic disorders. Psychotic for staying healthy and happy. Tell your
disorders are the most puzzling and story; this often helps both the teller and
are often misunderstood mental health listener and reminds both that no one is
conditions. People often fear these disorders alone when it comes to mental health. Be
and it is misconstrued that people with empathic: be a good listener and work to
psychosis are dangerous. In most cases, understand others. Confront stigma; don’t
people with this form of mental illness be silent! As you go day by day through
are more likely to be victims, rather than the month of May, work at being adaptable
perpetrators of crime and assault (NAMI). and flexible, nurture relationships, and pay
When these disorders are discussed the attention and prioritize your mental health!
words “hallucinations” and “delusions” Need Help? A free assessment at Lake
come to mind. Hallucinations involve an Behavioral Hospital will help you understand
experience that is real only to the person the best level of care for what you are
having the change in perception and experiencing. Walk-ins or appointments
may involve alterations in hearing, sight, 24/7/365 assure you of support and assistance
sound, touch or smell; any of our 5 sensory right when you need it. One call to 855 990 1900
experiences. Delusions are distortions in or a walk-in to our hospital may be just the
thinking. start you need toward feeling better and doing
better.

22 boiMAG.com





ALTERNATIVES to BETTER CHOICES
Beverages And Foods
by: Joe Salvador
In this article, healthy alternatives are Most pizzas
mentioned whenever possible. Pizza is one of the world’s most popular
Here are foods that are unhealthy, junk foods. Most commercial pizzas
although most people can eat them in are made with unhealthy ingredients,
moderation on special occasions without including highly refined dough and
any permanent damage to their health. heavily processed meat. Pizza also tends to
be extremely high in calories.

Sugary drinks Alternatives
Added sugar is one of the worst Some restaurants offer healthier
ingredients in the modern diet. However, ingredients. Homemade pizzas can also
some sources of sugar are worse than be very healthy, as long as you choose
others, and sugary drinks are particularly wholesome ingredients. If you have
harmful. problems with gluten or carbs, then seek
When you drink liquid calories, your out breads that are both gluten-free and
brain doesn’t appear to register them as low in carbs.
food. Thus, you may end up drastically Most fruit juices
increasing your total calorie intake. Fruit juice is often assumed to be healthy.
When consumed in large amounts, sugar While juice contains some antioxidants
can drive insulin resistance and is strongly and vitamin C, it also packs high amounts
linked to non-alcoholic fatty liver disease. of liquid sugar. In fact, fruit juice harbors
It’s also associated with various serious just as much sugar as sugary drinks like
conditions, including type 2 diabetes and Coke or Pepsi. and sometimes even more.
heart disease. Alternatives
Some people believe that sugary drinks Some fruit juices have been shown to have
are the most fattening aspect of the health benefits despite their sugar content,
modern diet, and drinking them in large such as pomegranate and blueberry juices.
amounts can drive fat gain and obesity. However, these should be considered
Alternatives occasional supplements, not an everyday
Drink water, soda water, coffee, or tea part of your diet.
instead. Adding a slice of lemon to water Sweetened breakfast cereals
or soda water can provide a burst of flavor. Breakfast cereals are processed cereal
White bread grains, such as wheat, oats, rice, and
Most commercial breads are unhealthy if corn. To make them more palatable, the
eaten in large amounts, as they’re made grains are roasted, shredded, pulped,
from refined wheat, which is low in fiber rolled, or flaked. They’re generally high in
and essential nutrients and may lead to added sugar. The main downside of most
rapid spikes in blood sugar. breakfast cereals is their high added sugar
content. Some are so sweet that they
could even be compared to candy.

Alternatives Alternatives
For people who can tolerate gluten, Choose breakfast cereals that are high in
Ezekiel bread is an excellent choice. fiber and low in added sugar. Even better,
Whole-grain bread is also healthier than make your own oat porridge from scratch.
white bread.

boiMAG.com 25

by Jack Santo

Future Technology company KYMIRA will accurately measure
Internet for everyone heart beats and upload them to the cloud
via Bluetooth. Once there, algorithms
We can’t seem to live without the internet process the data to accurately detect
(how else would you read sciencefocus. irregular heartbeats such as arrhythmia
com?), but still only around half the world’s heart beats, which could prove life saving.
population is connected. There are many And it’s not just athletes who could
reasons for this, including economic and benefit. “The possibilities this product
social reasons, but for some the internet offers both sportspeople and the
just isn’t accessible because they have no general public is astonishing,” says Tim
connection. Brownstone, CEO and founder of KYMIRA.
Google is slowly trying to solve the problem “We envisage developing this product to
using helium balloons to beam the internet be used for clinical applications to allow
to inaccessible areas, while Facebook has those who may already suffer with heart
abandoned plans to do the same using conditions enough warning of a heart
drones, which means companies like Hiber attack.”
are stealing a march. They have taken a Coffee power
different approach by launching their own London’s coffee industry creates over
network of shoebox-sized microsatellites into 200,000 tonnes of waste every year, so
low Earth orbit, which wake up a modem what do we do with it? Entrepreneur
plugged into your computer or device when Arthur Kay’s big idea is to use his
it flies over and delivers your data. company, bio-bean, to turn 85 per cent
Their satellites orbit the Earth 16 times a day of coffee waste into biofuels for heating
and are already being used by organisations buildings and powering transport.
like The British Antarctic Survey to provide Drown forest fires in sound
internet access to very extreme of our Forest fires could one day be dealt
planet. with by drones that would direct loud
noises at the trees below. Since sound
Heart monitoring T-shirt is made up of pressure waves, it can be
Wearable sports bands that measure your used to disrupt the air surrounding a
heart rate are nothing new, but as numerous fire, essentially cutting off the supply of
studies have shown, the accuracy can oxygen to the fuel. At the right frequency,
vary wildly (especially if you rely on them the fire simply dies out, as researchers
to count calories). In general, that’s fine if at George Mason University in Virginia
you just want an idea of how hard you’re recently demonstrated with their sonic
working out, but for professionals, accuracy extinguisher. Apparently, bass frequencies
is everything. work best.
Using a single lead ECG printed into the
fabric, this new t-shirt from smart materials
26 boiMAG.com



28 boiMAG.com

Lady Gaga
Poker Face

Poker Face was released on September 26, I wanna hold‘em like they do in Texas, please
2008 and charted rankings in the US, the Fold‘em, let‘em, hit me, raise it, baby, stay with me (I love it)
song topped the Billboard Hot 100, Dance
Club Songs, Dance/Mix Show Airplay and LoveGame intuition play the cards with spades to start
the Mainstream Top 40 charts. The Recording And after he’s been hooked I’ll play the one that’s on his heart
Industry Association of America (RIAA)
certified Diamond for sales over 7.5 million Oh, oh, oh, oh, oh, oh-oh-e-oh-oh-oh
copies... but there's more to the story. I’ll get him hot, show him what I’ve got

Bisexuality is the main idea behind this Can’t read my, Can’t read my, No he can’t read my poker face
song the song’s lyrics feature various sexual (She’s got me like nobody)
innuendos! It was a tribute by Gaga to her
rock and roll boyfriends. During a birthday Can’t read my, Can’t read my, No he can’t read my poker face
concert at Palm Springs Convention Center, (She’s got me like nobody)
Gaga talked about the meaning behind this
song to an enthusiastic crowd mostly made P-p-p-poker face, f-f-fuck her face
up of gay men, she suggested that it is about (Mum mum mum mah)
her personal experience with bisexuality and
about being with a man but fantasizing about P-p-p-poker face, f-f-fuck her face
a woman; hence, the man must read her “Poker (Mum mum mum mah)
Face” to understand what is going through
her mind. In an interview with the Daily Star, I wanna roll with him a hard pair we will be
Gaga said: “It’s about a lot of different things. A little gambling is fun when you’re with me (I love it)
I gamble but I’ve also dated a lot of guys who
are really into sex and booze and gambling, so Russian Roulette is not the same without a gun
I wanted to write a record my boyfriends would And baby when it’s love if it’s not rough it isn’t fun, fun
like too.” In another interview with Rolling
Stone magazine, Gaga was asked about the Oh, oh, oh, oh, oh, oh-oh-e-oh-oh-oh
meaning of the line “bluffin’ with my muffin”, I’ll get him hot, show him what I’ve got
she explained: “Obviously, it’s my pussy’s poker
face! I took that line from another song I wrote I won’t tell you that I love you, Kiss or hug you
but never released, called ‘Blueberry Kisses.’ It was ‘Cause I’m bluffin’with my muffin
about a girl singing to her boyfriend about how
she wants him to go down on her, and I used the I’m not lying, I’m just stunnin’with my love-glue-gunning
lyric. {singing} ‘Blueberry kisses, the muffin man Just like a chick in the casino
misses them kisses’.” Gaga went on explaining
more about ‘Poker face’ to Fashionista101, she Take your bank before I pay you out
explained that the song is about her playing I promise this, promise this
with guys as if she was a poker player. She said:
“The song speaks in reference to the poker game, Check this hand‘cause I’m marvelous
‘Texas Hold Em.’ So I said, ‘I wanna hold him like Can’t read my, Can’t read my
they do in Texas, please.’ So its basically saying No he can’t read my poker face (She’s got me like nobody)
like, I wanna hold that guy, I wanna be close to Can’t read my, Can’t read my
him.” No he can’t read my poker face (She’s got me like nobody)
When Lady Gaga was playing at iHeartRadio P-p-p-poker face, f-f-fuck her face
Wango Tango in 2009, an annual day-long
concert held by KIIS FM, she admitted the (Mum mum mum mah)
radio station, one of the only ones to censor P-p-p-poker face, f-f-fuck her face
her lyrics for the song, was correct. She said:
“KIIS FM is the smartest radio station in the (Mum mum mum mah)
whole world and I’ll tell you why. Because this
song, it got played all over the world on tens boiMAG.com 29
of thousands of radio stations, but KIIS FM
was the only one that said I had to censor my
lyric because they thought I might be saying
something bad.” And out of all the radio stations
in the world that played this record over and
over, KIIS FM was the only one that was right and
caught on.”