Semalt Explains How Google 'Email Markup' Makes Transactional Emails Stand Out

23.05.2018

Semalt Explains How Google 'Email
Markup' Makes Transactional Emails
Stand Out

Email Markup is de ned as a well-thought-out data design that makes the certain type of emails display the content
better. The proper registration and organization of marked up email content will provide you with the opportunity
to collect extra data and reach customers in Google applications such as Calendar or Inbox.

In the context of e-commerce, this implicates that shipping and con rmation alerts may get unique handling in the
email box, which improves user experience. Jack Miller, the expert of Semalt Digital Services explains the aspects of
using email markups.

Email Markup for Order Con rmations

https://rankexperience.com/articles/article889.html 1/5

23.05.2018

Below is an example of Linking Data (JSON-LD) that begins with an HTML script tag of the form of "application/ld-
json" type:

The next step shows additional key pairs that share data with the system that translates the structured information:
Even without knowledge of JSON, it should be relatively simple to understand that an individual has bought "some
unique product" from "SomeDistributor.com" for $ 60.
The following properties are needed for Email Markup to function for an order con rmation:

Order number - indicates the identi cation of the seller
PriceCurrency - uses ISO 4217 three-letter format
Merchant - is the name of an organization or individual
Accepted offer - includes price, rating, category and much more of the purchased product
Email Markup has also various recommended and optional properties for purchase con rmation messages.

Email Markup for Delivery Noti cations

A shipping alert can also be marked up through the addition or JSON-LD or microdata to an HTML email template
as shown in the example below:

The example depicts only the needed properties, but incorporating order Email Markup, a myriad of extra
properties can be added to enhance the experience of the buyer. This includes tracking URL and tracking number
for specifying the carrier's tracking code and creating a track package link in Gmail or Google box respectively.

Which Buyers Will See Your Enhanced Messages?

Those shoppers on Google inbox will reap optimum bene ts Email Markup intervention. Since Gmail is used by over
1 billion people, improving messages on Gmail has a huge potential audience.

Registration Required 2/5

Only registered senders can enjoy Email Markup. Google requires the following to register a user:
Message authentication using either Domain Keys Identi ed Mail or Sender Policy Framework

https://rankexperience.com/articles/article889.html

23.05.2018

Error free email Markup 3/5

Spam related complaints should be low

A history of sending over a hundred emails per day to Gmail
addresses

All messages should be sent from a xed email address

You must meet guidelines set by Gmail's Bulk Sender

https://rankexperience.com/articles/article889.html

23.05.2018

An informed client is most likely to be a happy client. Online purchases expect communication with dealers when a
product is ordered and shipped. The majority of the merchants often send comprehensive con rmation and
delivery alerts emails. Nevertheless, in the case of large or medium sized companies, adding a signi cant quantity of

https://rankexperience.com/articles/article889.html 4/5

23.05.2018

structured data markup could be better with those emails for
some buyers.

https://rankexperience.com/articles/article889.html 5/5