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Published by graphics, 2018-01-30 10:50:39



Keywords: Ottawa,jazz,Media,Martketing,report,2017,Jazz


2017 TD Ottawa Jazz Festival

“From Hudson to Feist to Mavis Staples, great music beckons at the TD Ottawa Jazz Festival”
– Ottawa Citizen headline

© Photo Dan Nawrocki

602-294 Albert Street, Ottawa, Ontario, K1P 6E6
T: 613-241-2633 │
Registered Charitable Organization #:

© Brian Goldschmied


© Chris Parker VOLUNTEERS

BOARD OF More than 640 people dedicate their time, services and expertise to the
DIRECTORS Festival. Volunteers eagerly anticipate the start of the Festival and often
take vacation time, some travelling from overseas, to participate. Their
President contributions result in a collective 24,000 hours of volunteer time.
John Freamo
2017 STAFF Operations
Past President David McCallum, Matt Rostis
Gavin McLintock Executive Producer
Catherine O’Grady Communications Specialist
Vice President Jordan David
Poppy Vineberg Programming Manager
Petr Cancura Artist Liaisons
Volunteer Coordinator Lovedyne Dumont, Jean-Pierre Friquin
John Cvetan Director of Marketing & Justin Kean, Christine Thompson, Joni Hamlin
Treasurer Suzan Zilahi Graphic Design Assistant
Lee Tessmer Kristy LaPorte
Director of Sponsorship &
Secretary Business Development Media & Marketing Coordinator
Peter Stephens Dawson Hamilton Nancy Higgins

Executive Producer Artistic Associate & Media & Marketing Assistant
Catherine O’Grady Programming Coordinator Jacquie Likins
Jacqie MacKay
Chantal Smith, Dan Gamble, Box Office
Doug Somers, Jeanie Vanderzon, Creative Director & Webmaster Julian Selody, Laura Walker-Ng
Rick Brooks Julie-Anne Madore
Operations Manager Joanne Sherry
Adi Cajo
Production Manager
Operations Coordinator Grant Young
Chris Elms
Associate Production Manager
Doug Millar

© All photos by Julie-Anne Madore except where otherwise indicated.

01 2017 Media Marketing Report │ TD Ottawa Jazz Festival


Supportive sponsors like TD, OLG and TekSavvy, and
funders like Celebrate Ontario, allow the Festival to
present a lineup that focuses on artistry above all else.

Ottawa Jazz Festival | 22 Jun 2017
Many thanks to @TD_Canada for
supporting music in Canada & to
helping create lasting moments.


Donors and Friends of the Festival are critical to the
success of the event. Their contribution makes it D.E. Systems Ltd
possible for the Festival to continue to reach out to
up-and-coming young jazz artists and to give them an solutions driven
opportunity to participate in the event in a dynamic by technology

Outreach programs include:

DDYouth Series
DDTD Jazz Youth Summit
DDStingray Rising Stars
DDPresenting more than 500 local and Canadian jazz

musicians who rely on festivals for their livelihood


The Festival continues to receive vital support from all
levels of government. We gratefully acknowledge the


DDDepartment of Canadian Heritage
DDNational Capital Commission
DDNational Arts Centre’s Scène Canada Scene


DDTrillium Foundation / Ontario 150
DDOntario Cultural Attractions Fund (OCAF)
DDOntario Arts Council
DDEmployment Ontario


DDCity of Ottawa
DDCommunity Foundation of Ottawa

022017 Media Marketing Report │ TD Ottawa Jazz Festival



The 11 day festival showcased

800 MUSICIANS performing in
127 CONCERTS in the heart of
the Nation’s Capital on



CANADA’S 150 Ottawa Life Magazine

For Canada’s big 150 celebrations, the OJF @ottawalifers . Jun 26 2017
presented some of the world’s most renowned
artists and an abundance of Canadian Immaculate lineup of music for night five
musicians. Kenny Rogers, Joss Stone, Feist and of @OttawaJazz with @maceoparker
Serena Ryder were all part of the show. A giant @robertglasper and @DavinaVagabonds!
colourful canopy was installed to the TekSavvy
Main Stage, adding to the festive ambiance.
Our festival image celebrated Canada by
illustrating iconic Canadian animals.

2 3 TOP 20
A record number of more than 100,000 celebrated
Canada Day and the nation’s 150th with six free The Province of Ontario
shows on July 1st at the TekSavvy Main Stage in continues to bestow a Level
Confederation Park and the Tartan Homes Stage at of Distinction in the top 20
Marion Dewar Plaza. category to the TD Ottawa
Jazz Festival.

03 2017 Media Marketing Report │ TD Ottawa Jazz Festival

7 TD Ottawa Jazz Festival
June 22 - July 2, 2017
CONCERTS “This diverse series of shows offers a variety
of musical genres including traditional jazz,
Four series, including Canada Day, funk, soul, folk, rock, R&B, country, electro
presented free shows throughout swing, pop and big band performed by an
the day during the Festival. incredible roster of legendary and visionary
– Hendrik Pape, Soundcheck

6 5 RAIN, RAIN &
INDOOR 2017 will go down as the year it
CONCERTS AT rained every single day of the TD
CAPACITY Ottawa Jazz Festival. Scores of
stalwart music lovers still attended
With renowned artists such as another year of critically acclaimed
Mavis Staples, Kenny Barron and programming.
Bill Frisell, indoor shows for the
Jazz Warriors and Canada Scene 4 SOCIAL MEDIA
Series at the National Arts Centre With over 18K followers on
Theatre, Studio and Back Stage Twitter, 8K likes on Facebook and
were at capacity. 2.8K followers on Instagram, the
Festival has grown tremendously
throughout the last few years on
social media. Our total social media
reach in 2017 was 52.4 million.

© Dan Nawrocki

0422001177MMeeddiaiaMMaarkrkeetitninggRReeppoortrt││TTDDOOttatawwaaJJaazzzzFFeesstitvivaal l

LAUNCH Top Tweet earned 9K impressions &

Wednesday March 22nd, 2017 171 engagements

Since 2015, the Festival’s summer lineup has Ottawa Jazz Festival @OttawaJazz | Apr 6
been announced live on CBC’s All In A Day – #OJF2017 Passes & Tickets are ON SALE NOW
Ottawa’s #1 drive home show with host Alan via | @FeistMusic
Neal. @JossStone @Charles_Bradley
@StP_BrokenBones & More!
According to Google Analytics, the website
earned 4,923 visits that day (20% more than in Top Facebook Post reached 12.5K people
Ottawa Jazz Festival │ April 5, 2017
Launch activity resulted in 16.5K+ Twitter TD Ottawa Jazz Festival Passes
impressions and a Facebook Total Reach of and Tickets are ON SALE NOW via
more than 43K. Le Droit, Ottawa Citizen, Apt613, #OJF2017
1310 News, Jazz Festivals Canada, Ottawa Life
Magazine, Ottawa Start, Ottawa Tourism as well 211 Likes 31 Comments 33 Shares
as numerous festivals and international artists
participated in the conversation online. Photo below: Programming Manager Petr Cancura
discusses the 2017 lineup on CBC’s All In A Day with
Our launch announcement was covered on local host Alan Neal. © Photo: Suzan Zilahi
CBC News and then appeared online nationally.
Articles also appeared in the Metro Ottawa, the
Ottawa Citizen, Ottawa Start and Ottawa Life just
to name a few.

05 2017 Media Marketing Report │ TD Ottawa Jazz Festival


BIG-NAME JAZZ RETURNSO T T A W A C I T I Z E N T H U R S D A Y, M A R C H 2 3 , 2 0 1 7 Change is
underway C4
Wilson, Marsalis among stars C1


LPGA phenom

eyes Rio B1

DEAR JOHNSThe young Alabama-based band St. Paul and the Broken Bones opens the 37th edition of the Ottawa Jazz Festival on June 22.

T H U R S D AY, M A R C H 1 7, 2 0 1 6 TOoT TilAeWtAs cC oI TuI ZlEdNsEaSvTeA B1.L5I SmH EilDliIoNn1 8li4v5es C3

the late legend’s swan-song album
AND MOREInside Obama’s Blackstar, will play two sets in the
studio with his Blackstar band on
Y O Uforeignpolicy June 29. A few days later, on July 2,
that band’s remarkable drummer,
depravity A9 Mark Guiliana, will bring his jazz
Singer-songwriters Feist, Joss quartet to La Nouvelle Scène.
Stone and Serena Ryder plus a se-
lection of blues and soul artists will A contingent of forward-think-
enjoy pride of place on the TD Ot- ing British musicians will play the
tawa Jazz Festival’s main stage in festival, including the distinctive
electric-jazz quartet Dinosaur
bTuhieldLiinbgesraalttCigoosTnnohi,fexewvdfheeemirscrathitvniiwoalnilml’islPtr3auae7rnktrnhftryhaotinmsbsnsJuupaumanslemeeend2esir2-t. tmo ihloliuosnesSFoyferdiiosaltnl,aJrroesfsrusegnSeoetovs,anbteuin,tSgneorneena Ryder among (La Nouvelle Scène, June 24), two
mofotvheedmtnoeaectceTrdoaocchnlnJeeeogutaceildttnmymircge2pt,f,rrwomwaoornihmalglueroearytlehsodsjefoasezaomNpzmrttAueaesheCsciettcSnsoeaitptwnuis-ftdidvslailermouanpcswauluanieeaaydlrsl,nityieass. H6,u2tn0hd0ern2eed0ws17ocofOmstobStelouadrnswsiyge. wraiNssrbJPiwtea4eterzterszrea FyCse2stival’s headliners hard-hitting pianos (Neil Cowley
Trio at La Nouvelle Scène June 29

to the studios of La Nouvelle Scène and Phronesis at the NAC Studio
CITY COUNCILLOR RETURNS FIREYOU section cover andavant-gardists,totheFestival June 30), saxophonist Shabaka
Plaza’s Tartan Homes stage, where Hutchings playing groovy, spiri-
Ottawa CitizenO T T A W A C I T I Z E N T U E S D A Y , N O V E M B E R 1 7o, n2 0K1in5 g Edward Avenue, which SECTION C tual jazz with his South Africa-
will focus on musical adventurers based group The Ancestors (Tar-
tan Homes stage, June 27) and
Bach Choir2017 Of the female headliners, Cana- the prodigious singer and multi-
dian folk-rocker Ryder will lead instrumentalist (and Grammy
Thursday, March 23, grooving and hip-hop-based draws winner and YouTube phenome-
will dominate. non) Jacob Collier (Tartan Homes
stage, June 30).
passionate,June 23. English soul singer Stone
the charge, playing in the park

plays June 25, and Canadian pop not perfect That stage’s OLG After Dark
star Feist closes the festival on series will also host the hip-hop-
July 2. based music of the Robert Glasper

There will be more soulful Experiment, led by the Grammy-

sounds in Confederation Park winning U.S. keyboardist, on June

when the young Alabama-based Ottawa Bach Choir 26, and Montreal’s Nomadic Mas-
J.S. Bach’s B Minor Mass
band St. Paul and the Broken At Dominion-Chalmers United sive on June 28, as well as the To-
Bones opens the festival June 22, Church ronto-based klezmer-Gypsy group
while veteran soul singer Charles Reviewed Sunday night the Lemon Bucket Orkestra (June
Bradley and His Extraordinaires 24) and the unalloyed jazz of Rus-

play June 30. The night before, NATASHA GAUTHIER sian saxophonist Igor Butman and

June 29, will see a double dose of OTTAWA CITIZEN the Moscow Jazz Orchestra (June

the blues on the main stage featur- Lisette Canton and the Ottawa 25).
ing Ronnie Earl and the Broadcast- Bach Choir joined the list of musi- Musicians with Ottawa roots fig-
ers at 7:30 p.m. and the Legendary cians sending tributes to Paris,
Downchild Blues Band at 9:30 p.m. dedicating Sunday’s performance ure in three collaborations at La
Nouvelle Scène. On June 22, Ot-

Jazz per se makes its presence of Bach’s B Minor Mass to the vic- tawa-raised, Toronto-based drum-

felt on the main stage on June 28, tims of the French terror attacks. mer Nick Fraser, the perennial an-
when Charlie Haden’s Liberation Swelling the ranks of the OBC chor of the festival’s jam-session
Music Orchestra, under the direc- house band, plays with Brooklyn-
tion of pianist Carla Bley, plays. were the York University Cham- based avant-garde stars Tony Ma-
The band is a tribute not only to ber Choir — another of Canton’s laby on saxophone and Kris Davis,
projects — and Ensemble Caprice,
the exuberant little baroque

the late bassist Haden, who led orchestra from Montreal led by an Canadian expat, on piano. On
June 25, Ottawa guitarist Roddy
the off-and-on group from the late flutist Matthias Maute. Ellias will join forces with the lyri-
cal and harmonically entrancing
TONY CAL DWELL 1960s to just a few years ago, but Shooting Ranges on Canton, the choir’s artistic U.S. pianist Marc Copland and
Miticeto,xppprrreoasgcsrteeidssstiihnvregopuaogtlhittmihcusesaSinctd.itctasuvseislle director, has spoken about her Montreal bassist Adrian Vedady.
Coun. Jody On June 27, Ottawa percussionist
Wednesdfodereatphyaisf,fmsecaotiynounsmatenhndteaodrfmeEiurirasotipoenan and Carleton University profes-
nothing wrong wiAthnohthisertatrlkibiunteg atoboaun tichoinsicn, ew handguns on social cAred4music. Her love for the sor Jesse Stewart convenes his
departed musician will take place work translated into a perfor- free-spirited Sonoluminescence
Trio, which includes the U.S. bass-
NEWS June 26 in the park, when funk sax- mance that had passion and joy, ist William Parker and Canadian
baritone saxophonist David Mott.
CITY Attempted murder chargeophonistMaceoParker,asideman Tough sell for Brownbutalsoexcessandinconsistency.
Bail fix needed for James Brown and Prince, will First the good. The choir’s Preceding the festival’s main
singing was supple, nuanced and stage headliners on most nights
follows attack on teen girljointheRayCharlesOrchestraand vibrantly responsive. The men will be the long-standing Great
the Raelettes. Canadian Jazz series. Highlights of
Veteran country star Kenny Rog- on carbon pricing to PCssoundedparticularlyrichand the series this year will include the
ers plays the main stage on June assertive, while the sopranos had group of the young guitarist Alex
a lovely, balanced sound, clear and Goodman (June 22), Joel Miller’s
inn2O6or.ulTénahncsee, odhatiWhsnTregeerhatdnuemrndinnameevisdonedrtsoesatitchygahiasgiatsrireoogtsnoehthswseco—oawJusalucdanondnbneer-toilanoituds-, pure but without spikiness. Can- Dream Cassette project with vo-
calist Sienna Dahlen (June 26) and
Mtcorulueti-nainscsethruj,amNielantqalvisit jazz musician TOM SPEARS grew up music.  J E A N L E VA C / O T TAWA C I T I Z E N ton’s conducting style is effective, Juno-winning saxophonist Allison
Petr Cancura, who tiviefsarleiattlliezes,tarisdtehnotsaenhdaabgitguraelssive. Au’s quartet (July 2).
says A4 The day after a 16-year-old2g7irblowoaskinpgoolifcethsaeidF. rench, dancer- dotwhiethwaorleka’sdienrtiwmhaotewdaenttasiltso: all The festival’s late-night jam ses-
sions are to return this year to the
PETER HUM Grill 41 restaurant of the Lord El-

Patches the A gold pass for all jazz festival
RETURN OF THEfBprwreeaoufscmophoraBetvvrPheioenoratgrkswhCl yiassAnn“abb3cuaencsrdkatmmtouoOsvietctdaaliwnyaeJ,” shows is $327, and a bronze pass
After more than a decade in the for all indoor shows is $199. A youth
United States, the Orléans-raised (ages 12 to 25) bronze pass is $90.
reed player and multi-instrumen- Advance single-day tickets will
stabbed near a tent villagferibeenfodrley, eleOcntrWo-esdwneinsdgaoy,uGtafittinCeaaurap-olice cura will do that will feature himfighthtecltiamstaytelitcthleandgisesboynamnackeisn, gthe range from $37 for youths to $87 for
wsehaiuethfpotourlygiichnetgocthfofahkregirleladhtetaar4cnk9ee-vyara,reJGanaarat-Pzteoizannl-dl-taabcoewslea.vasiessda-sBatheLlellleltffGeaornîyta’esstAcl8ama5sntRi,keuanxenopeMwaeroncbrtyaintdho.dormeses- teaming up with an Ottawa singer-greneonbhloeupslea-ingacshaenmtiqttueortsaptaioyn. s and platinum tickets on selected nights.
songwriter. Trhicohsleyltoeyxatluisrtesdwceoruenstteurnpnoiendt. The Advance regular single-day tickets
village behind her schools. pend muchA orfetlahteivier foefsBtievlalfloaytttohled the will be $47 or $67, varying nightly.
Marc Bellfoy, 49, wasNchAaCrg,ewd heCrieti,zfeonrtheaxtathme mplaen,hgaudisttarur-ggled With this series, Cancura iswhfeinalleDadoenraPNaotrbiicskPBarcoewmnunfurled Day-of tickets are an additional $3.
Shows at the NAC Theatre are $52,
Wataegmewgdrepanatveepasdotdenmadyuaanrasdsfdtaeeurtr,wlntt,owoaooscnshcaTibaowusruahltigttnseeBhwtssasiiiatlstooltrht-ffeFTroidlwtnhsioesieostchJlhalmeuliBnarwleaecdyldoirsll2ufutloog3sMpyia.cnsldooaaimdnirydigmc2dsta0hieuonenyenehttafiafsounrssrnrw,ty’tbhteihusetaphtrer.osbMkbaecuenk-t while NAC Studio shows are $42.
PRODIGALtalist was connecting with fellow breaching bail conditionsTinhtehneextthneinghhte,tdhreanukrbhaenaveilmy aainnd- was DApVraIcDtisRinEgEVwEhaLtYhe teaches. Atannsloouwnlcyeidnhanisismuppreosrstiivneacrmesacjoenr do, La Nouvelle Scène shows are $27.
Carleton, he gives a class that heOtteaxwpanspsieveecahnfdoremusbinragccinargb. on
Tickets are available at ottawa-
Yohuaksncorweawtehdo lciakleldedthDeevnevlio- ping apermTihtsetroefwigahstsculpimeraltaeticvheapnlgaey.- or 613-241-2633.

roPnemresnont?aRl oSntyalde:RJeaazgzanananddRoots.HisinogwfnroMmPtPhsedoirdcnh’etssterea,itinccolmud-- [email protected]

MCaragnacruetraT’shaDtochwenr,HthoemOendtaisricotookingi,nlgetmaalosnteertfuhlefrluantekoabnbdlifgilaet.o by

PrtohgerersosoitvseaCnodnbselurveastsivoeusnadrseof theBroMwanuhtea,danopdpvoirsteudocsaortbuornnspbriyc-the
attack of a girl who was onsthreerawmaypiaonftiesnt KvioelnenntywBhaernrhoenwpalsayinstoxi- vesroyukteheenrntoUhnaivtedySotuartesalaiszeit.s inspi-ingtrwioheonf nhaetruarnalftorrutmhepeletas.dAerh-igh-
There are many gJoodAreasZons tZo imMprove yAour hNearingjazz musicians and improvisers Orart,iroanth, earn,dthbeeyf’orereketehnatt,oChaanvecurashilpiglhetsswtahsatnhae yspelaernadgiod. Quoniam,

i$n1.5th2epluups ptaexraetcrehtealiol ns of the fer-
t$i1l.e76Birnooouktllyyinngsacreenaes. Playing with
such widely celebrated musicians
as were milestones. Meanwhile, he
home from École seconpad.asmior.el,ofdocelolonScwcaEeEteerdCdtA.biMnyPttOhhNeeAa3Tllh-setaatrrqeuaatr7- realulscotandtelPvreodgrienstsoivtehCeofnoslekrvma-usicS E EwRitEhE VLEoLuYisO-NPAie2rre Bergeron play-

tet Hudson, which includes guitar- of Czech Republic, where he was ing his curly pug-tail of a baroque

ist John Scofield, keyboardist John born. horn and backed by two amiably

was growing more fulfilled with the “I love combining roots and chattering bassoons (some of

projects he led. Medeski, bassist Larry Grenadier jazz,” Cancura says, adding that Bach’s most imaginative instru-

But late last year, several offers and drummer Jack DeJohnette, BritisthherreecohradvienbgeaerntissotmJeoshsigSht-olenveelplamysenotnatJiounn)e. 25. ERNEST DOROSZUK / TORONTO SUN/POSTMEDIA NETWORK

that came from his hometown were precedents for jazz and roots/folk Young baritone Geoffrey Sirett
too good to refuse. mash-ups. He says he looks to what stood out among the soloists, and
jazz trumpeters Dave Douglas and not only for his impressive height.
Why do you want to hear better?In  December, Cancura began Wynton Marsalis have done with He possesses an extraordinarily

talking with his alma mater, Car-
at 9 p.m. R&B great Mavis Staples
plays the NAC Theatre on June 26.

Petr CancurTahe,sbmaallcerkNAfCrSotumdiowillfea-
ture successive nights of jazz with singers Aoife O’Donovan and Wil- special voice: tautly focused,
a contemporary edge. Japanese lie Nelson respectively. In the late exotically coloured, heroic in its
Brooklyn, mixes jazz and rootsleton University, about becoming
grandeur, power and presence.
its artist-in-residence for a year.
At the same time, an opportunity piano virtuoso Hiromi plays duets 1970s, Joni Mitchell was making
with the unique jazz harpist Edmar fantastic music with jazz greats Then there was the not as good.
Davidsonto stage several concerts as part of Castañeda June 27, followed by Wayne Shorter, Herbie Hancock,
Pat Metheny and Jaco Pastorius. Some of Canton’s tthe1 9ma4t3pt-ho2 e0s1ye3lseecr-ved
the National Arts Centre’s NAC tions were so fast
Presents series emerged. 70NowTwickietths:W7$h3WtyDe5lionehaooP:taecnFnotrrraheniwdhe:tayaNNeianyoAArM,sdCNhCnsoFcoabksvoCou.uybx2-arsr0toiesvhot,flf7Siciitf:csnt3ekoea0in,eglotlwpetorod.enmrhwada.osci-avisncnxenigdoart.phchesahicoe soonpgcnhanoisslie--ttariRnogbeatuF2riot0pidTsjG1htaa6solzema.wzrCcsb,ai”oaptltyhhnetmnhecrLueshyarFafnayosonsutb.roMre te“mhisnleSegosttaratreghnaeeedt,iitriJtonewmrwfieuloolmsbrirkyecmadpsccoiheuStamtirinesaeoeserils,lenalhcaenranodtandwi—cRbsiuneoytleeahrdmdsteeiseoo.rernHpdEoYesXetnnoEoCrfiAEoabnuLRtbegstLSssebEKeynNaOs,ytsCwsFriOeTiEoTi1vi0de64tn2e87h5o_l1_t1yno
P E T R C A N C UpiRanAo tWrioITThHe BIadAPNlusToAnMJunBeL2Y8.N With Tamblyn this month, and in neither the music nor the musi-
wa“Ts hjHuescetoatmoriobnigngoaAotidoindtooCfttuehrnensterdetohswinng,”s
613-688-3244says Cancura, 38.
Add the work at Carleton and
NAC to Cancura’s duties as the Ot-
tawa Jazz Festival’s programming

manager, for which he spent a week with, Cancura says. “He gave me 15 was one example — that it broke

each month back in Ottawa, and CDs, I took them home and spent up Bach’s majestic, architectural

there was more than enough rea- steps away from his old apartment. out music-making, Cancura says: weeks listening to them, put stars lines. 06

son to uproot his family and come “That’s stuff I don’t miss for a sec- “I kept playing these great gigs but next to the songs that spoke to me,” The ensemble had performed
2017 Media Marketing Report │ TD Ottawa Jazz Festivalback to Ottawa with his wife, Liz, ond,” he says.
still coming home with $50 at the Cancura says. this beast of a work in Toronto

and their four-year-old daughter, He’s kept busy this fall, biking most.” Because there was no sheet mu- the previous evening, travelling to

Annabelle. from home, to the festival’s down- Cancura says that, despite his sic to work from, Cancura had to Ottawa all day Sunday, and sheer

“Ever since we had Annabelle, town office, to Carleton. On Mon- move, he still wants to play with transcribe the songs from the re- fatigue was undoubtedly a factor

our outlook on lifestyle became days, Tuesdays and Fridays, he his Brooklyn peers, and he is work- cordings and rearrange them for in some shakier sections. The

different,” says Cancura. splits his time between the festival ing to set up a Canadian tour and his jazz peers. eminent bass-baritone and early

His wife gave up her teaching job and Carleton. The festival has him perhaps a recording session with Cancura, who will be joined for music specialist Daniel Lichti,


IN 2017

“…the TD Ottawa Jazz Festival, now in
its 37th year, continues to exist, bringing

a program that not only appeals to
hardcore, longstanding jazz fans, but to

a younger audience as well.”

– John Kelman, All About Jazz

The Festival commissioned Architecture of the Air, a company specializing in
beautiful and highly functional tensile membrane structures, to create something
unique for 2017. The final stunning design, enhanced the festival experience on a grand scale!

© Suzan Zilahi 3 STINGRAY

For the first time, the TD Ottawa The Festival teamed up with its long-
Jazz Festival presented concerts at standing sponsor Stingray Music to
the recently renovated La Nouvelle prepare an exciting collaboration.
Music lovers could access the
2017 TD Ottawa Jazz Festival
channel on the FREE Stingray
Music mobile app and
web player.

07 2017 Media Marketing Report │ TD Ottawa Jazz Festival

SHUTTLE Our goal is to be as inclusive
as possible of every disability
Free OC Transpo bus and able-bodied member
shuttle services between of the public. From signage, level and
Confederation Park and La lit walkways, accessible toilets, mobility
Nouvelle Scène were offered device charging stations, clearly identified
to festival-goers every day. OC Transpo pick up and drop off areas,
Departures and arrivals information assistance, ramps to convenient
assured patrons could attend access…, every effort was made to improve
6pm and 8pm concerts at La the site’s accessibility.
Nouvelle Scène.


With the support of Etixnow, now
offers an integrated shopping
cart, making it easier than
ever to purchase tickets.


The Festival, in
collaboration with the
National Arts Centre’s
Canada Scene, presented
a series of five curated
Canadian jazz concerts
representing artists from
coast to coast at the NAC
Back Stage.

4 TEKSAVVY MAIN STAGELeading edge telecommunications service provider TekSavvy joined the jazz family as
our Main Stage sponsor. The stage featured headlining artists in the Concerts Under
the Stars and the Great Canadian Jazz series. Performers included: Kenny Rogers, Joss
Stone, Maceo Parker & The Ray Charles Orchestra and Caravan Palace to name a few.

© Dan Nawrocki 082017 Media Marketing Report │ TD Ottawa Jazz Festival


© Andre Gagne

Every year, the Festival works closely with its volunteers, vendors,
suppliers and partners to reduce its carbon footprint.

Twenty eight recycling stations, for a total of 40 bins, were DDFood ware from our vendors was either re-usable,
spread around the Festival grounds encouraging patrons
to stay green in 2017. Everything from the biodegradable biodegradable or recyclable.
beer cups supplied to our attendees; to cardboard and
glass/plastic/metal containers from our food vendors were DDPaperless volunteer program.
proudly recycled with the help of the OJF green team. DDPaperless ticketing system (tickets are emailed

Highlights of our greening efforts then scanned on patrons’ mobile devices).
during the Festival:
DDUse of 100% biodegradable and compostable beer cups DDUse of efficient print methods for marketing
DD2.8 metric tonnes* (MT) of recyclable materials
materials on recycled FSC-certified paper.
DDFestival situated adjacent to major public
DD28 recycling stations were strategically located around
transportation (OC Transpo).
the festival site.
DDMultiple bike racks provided by the City of Ottawa.
DDBeer, wine, liquor bottles and cans were recycled.
DDBeau’s All Natural Brewery, our official beer

sponsor since 2009, brews with organic malts and
uses local spring water.

*Data compiled by Waste Connections of Canada

09 2017 Media Marketing Report │ TD Ottawa Jazz Festival

ON-SITE Sponsors and
ACTIVATIONS businesses find
activations effective
CONFEDERATION PARK & for product sampling,
MARION DEWAR PLAZA promotion, awareness
and sales.

This year, the much appreciated Some of the on-site activations at the
TD Comfort Zone provided a free 2017 Festival included: TD, OLG, Telus,
cell phone charging station! Heinz, LCBO, AGA Khan Foundation’s
Together Exhibit, Second Cup and

102017 Media Marketing Report │ TD Ottawa Jazz Festival

TD WINTER music festivals that takes place in the City. It also
JAZZ FEST serves to remind everyone that the summer Festival
is not that far away.
FEBRUARY 9 – 12, 2017
Performers in 2017 included: Tia Brazda, Miguel
Even though it’s chilling to the bone outside, each Zenón Quartet, Emilie-Claire Barlow, The Mark
February, music lovers are sizzling inside during the Ferguson Quartet, Harris Eisenstadt, Sienna Dahlen,
TD Ottawa Winter Jazz Fest, one of the few winter Kirk MacDonald/Pat LaBarbera Quartet with Adam
Nussbaum & Kieran Overs, Atlantis Jazz Ensemble,
Tony Wilson and The 33z Play Prince.

Photos © Dan Nawrocki


In its 7th year, the 2017 TD Ottawa Winter Jazz 350 posters and 1,500 flyers were distributed across
Festival at the new La Nouvelle Scène was highly the National Capital Region. A program book with
anticipated and critically acclaimed. complete artist biographies was also available online
and at the venues.

Total Attendance 1,286 Total Advertising Reach 5.3 million +
Total Website Visits* 13.3K
Total Facebook Reach* 200K Ads appeared in Metro Ottawa, Exclaim, Ottawa
Total Tweet Impressions* 111K Citizen blog takeover and Apt613.

*From January 1st to February 12th, 2017.

Total Media Reach 11.5 million +

Top Tweet earned 9,174 impressions Ottawa Citizen, CBC Radio (various shows), CTV
Ottawa Morning, Exclaim, Ottawa Life Magazine,
Ottawa Jazz Festival The 33z Played to a Metro Ottawa,, North Country Public
SOLD OUT crowd! Thanks to @TD_Canada Radio, CHIN Radio, 1310 News, CHUO, Radio-
@beausallnatural @NovotelOttawa Canada, Ottawa Life Magazine, Ottawa Jazz Scene,
@DavesDrumShop @VIA_Rail & all of our PassPort2017, Eventful Capital, Latin Jazz Net, Sorties
sponsors! Jazz Nights, Ottawa Tourism, and Ottawa Festivals.

11 2017 Media Marketing Report │ TD Ottawa Jazz Festival


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YOU section

cover Saturday,

February 4, 2017

Three of jazz star Miguel Zenón’s records have been nominated for Grammy Awards and he’s received the prized Guggenheim and MacArthur fellowships. MIGUEL ZENÓN

Three of jazz star Miguel Zenón’s records have been nominated for Grammy Awards and he’s received the prized Guggenheim and MacArthur fellowships. M I GQ UUAERLT EZTE N Ó N
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WTD6h1eha3revy-6aiddr8es8omo-3ayn2noy4u4gowodarneatsotnos thoeimapyasIartrunoop’bspuvdoekeprrhityonpttoorseeduwaerrroidsh?tyfoetooanofruianbflgeieteyl, 70Zrp“efwmcZe“olTtrwpomifetuhIihxpfuuehogIin“TOuxwneputapptenuIouoghgs“ThlthulnuorotóprlulaiiptwetnooeeedncutrsIHaounirTsanatndrhlwgihlfsuerutd4tddióosagsDeulaiittwnana0lomooyioreheobdachtinjOyn,iimufn-iorriertew.sgtsyanntryetyiahishofu.fsetihnegrwtu4tsidmItfiaopsosahssesdugonniwiitwn.lhrne”cuteana0o’morc-jtaearhoAtntyhorZfoojotevhycaiWiuifrl-eslinmonernrinibdapiea.nsdntegspygisufetlkpiynóaaugh,,astoncN”gewCothnetlyinawtht.iZieso,eei’skimnufhopselriaweehnwewlfsgstuaqnJnnviiiewhilrtutrthaedoteótstheYaaanhIIa’znrinetnc-kvaftorhzrentnfnftsyceiittsohieroFsfntehiceahkftceatigieiutguaynrhhlsltlehrmnsillsr’nkieeeabsrdsIa--ttia.nepguekpag,,cN”geotlath.iZiseknuhpyIaajsIauietwunbeohwegstap’ssNnpouoedietottkhdoppoauórrwhYaiIIlorwtinenptneok,frrosmetdnaffswiaeewishirternnnoiudcseatkiteyaidfojstugywnthooolherinoilcfsyfukheearIat7.b.iaIflTittblo“octeiel’etthi,IlthopfehvelnOywettapcplau,hgwalthuolorlit,eteeenutrsawiTnatedolwgiudhtdnagDntasPbtsfAtmhcpapmniloyiohehaubonseFrieciunwIHBrrOsuu,ixumuiprmndeteieehztwesos-acomrmgp’ennrssietoyeitphrprff’bottcvu.sfcduneontdhnlgpe.ohrt.suenl.rIsataoolidsTseelGIohsiexeidslRoaoo9to’nvdcwiinhni.lihuwntaneimtna”caieplturyehtctgntijsdlsdjlasare,tojeoieugoraZaofahaadiiednoesv,ienfrsbanbieWzstiinaeatnZpnoZnezi1haednthnh1blptisfhwentjei2aa1sshegeaavotihisfnenhelseriliod’nfnóya.osuepaefiiteódóiincwmnhwdtsrisohwhnnntyfUtneafe.rediyrr,ie’oso,ec1nsesi’lntytawouetsdrobrchlroo3weenecunliahlfSgesietaqaomodhJfvinfieGnaicactreehiketrrvuitd’taabseinsMt,demrohotsehamurhhIlIglaiasznSfdataonJaaerpavmahtzertbhycnbetcuvnaeccaeeietoattaAtaohmiatifrFfahhnhciuventeoeur.onrfr.tigkyeeegs”rre--tifitr,,uanhtnhstil’nkesss--gtmaifcmawidejstitunntehhtondny’airO“essgaagie,mtdd”Auntslnt.hiprnnhgZeictgEdpedaitlowoisetsehno’’ordvisstusenntttteitdesehshhsrstg.aóaginaoeoecrottarmwlk,nsefhimowotiidoooendifeuttauuattajIpaeafnehhbxt,tgmgrsgnyhutmhspaspeehihthhtscseinbhteehluaaotameeiartrfsIenwltnefaelihporeb’oa,hnoouorgveddeaeir’ateZnsediesesatytmnraap,dpecihyanukdsbaacbrde’naw,haioymsealmmbpasAcperroncsttllóttltrnvaeetiiuoheouhduhnntonIeenenrdeods,tolawtgesriInltolp.oguuhminhtiroipedr2moadnerskerftweaiigsImeze0rbu,ogssmeesaccspp’tvuynmwtccn.bstlioeee”,,o,otosTeeiGIixl.orctyo’fudihhtpmctcsgtfllsagsmliuuaaeohpatoauaaehsm.aplntATtciyaeesnnnufyrysiratkgIftstgacefnrfihsomseljleowttyet,uehtyomheeeuret’[email protected],odelr,nsigieneboygmsatrweolrapepelofdsnbeepbelermbroalesoo,hdnaa.a”etlnseoanotZnddrthedonyetdh“hZnfhdematildTrugfcihwiwdnoebjeemaodtnehoaecehahnnglhomidmwenegeiynahetaósgawniraodss’hsaammyt,nnrsgpltiifdy.óeioiabethcowhumasramhehcntfsaoaioroeaieesnvemncddrhtteufiyZhlfreieshcknpetEyrsPptmBtfhvospsr,etelo,Y’oae.”cX.oeosehihesw1laanlftitatwErciaoeaZICueps9ntarHBhadórobrsr4daxuyArchwiEeesticrnun3ecneeutemeietznLaRdvaoohmnaathrmdk’-oece’,LslaósSrhsnmoeimreee2dgiZahtEpttrffnlibe’oeG0gttaa.isiqtNusddsOueegeo1uemtynraose“othoatufv3Cinse’FanitIisblehirssmMwreltadldEeoetmróny’ilGodeomeaeierioc.RsonnnaCagersII---tvglac,.sniufdwnBatnaieaaormehhcgbdhldycoslbecjogalahaaeseoateaAaom,ienrbtztianhgcuvtoanZpuozireh1r.lnikyeesh”ert-itaf1s,aothinaeeilnffaeetfieódMmnr1shwnUetwajetcfi9.diiuunehhcnsondnyattsiobOesoogenielimtidSginettslcaoa.hdfrnencahrgetikatgEpedatsitnM,woniesthe’’moudvhlsisSdneatotJaeipaesetethsdhsttncuavaaienahoAttrtaiamtiwflrkhesnhnoeimow.nrtinoeegsre--ifutu,atanehbtgrsyhthsaseihssimtimcadhscentithetionyaa’tamir“sgaara,rmfIdenwl”Anutneppotnre’pZe,cgvpddaeialoir’hsalZtesnoeoerieatutyannnttaatdserchnhdrsgvsbógi,brdoeeneottera,oynserefhiooitldóototitgandeeitaiuonuhefnhnnthuIxt,gnnggntmtspepeiithltllptgdshnhluiereda2oomeeaketer-eatneglihe0budbpoamehnoursdevueynatecdci.ssjo”mpehapg,daneihyeklaacfreilaz,oenistealtorrnczshtlissurtnvaelutheopldel.tieenmdsdsplaeassII--no,.,ogihtodunsefisIm,sgsmcspimwbthlmccttafsgceraeoaaahoireoaaeessnandtiwTeialsesnnntfhntsordetietltserhecossel----,,ewehymheursbeaae,nsglltgtpssbyotatruawlaehpaouhwdteplneArtcyemertuyeoi,hkdasgcf.r”fetmstodttywdtuettoede“[email protected]ameingeiseanotazrónnytdanssdehe/matildnrunpgdnobltfmteoebchee.honhglhcmdsrwteicyfaaaogawnerieaeeseaammmr,ncrhguyZihlhdy.aistknc/puaravosuehsneeoojoies..avmseimwnddatnfifhteczIhcettrphazetlób,ae”cwohsbilcaunineaaZepstnlaaraadoayd’eoecs’tslsgtmniemrnadiahtntt,bleoóhgiaeieguZtgtunmeao.stiqtfsesemys“niisoahuinealIoetnmwiradeeóy’,.
citbitevhtawwla,ewelohnlieuFchenlbcd.og9nitsbonis1et2gs.o.ffu1I3nchonatcoevretspfluayn,twehvaitet’shngcriefhaiatt.l’s- OTT10642875_1_1 After playing with the same quar-
movedtoBostonat19toattendthe simpler, single-pagetlheaud rshfeeetlslotwwitstehr.coimp/speitenrhurmecognition for and indeed, there are some de-
about music. I’ll his musical abilities.Berklee College of Music and then that have guided jazz musicians
manding, dense and even sprawl- tet for more than a decade, Zenón

lenging things.” Born and raised in San Juan, ing parts that put him and his band- says the band has developed its own
Ottawa music fans will have the language and way of playing. “I’m
Beijing Symphony OrchesBtreaijing Symphony Orchestraopportunity to join in on that fun lucky to be able maintain the same
guys for so long, and that they re-
Thursday, when Zenón’s quartet is spect me and my music,” Zenón says.
othfethheeTadDliOnettrapdwreusaerniWtsn: ginthteerfJirFCasaezntbazrdnuiaFiangerTyhosu1-tr2,
just write what Puerto Rico, Zenón took up the mates through the paces. [email protected]

I hear, and if saxophone at 11 and became in- “A lot of the music that I write,
pp.m.eNoatiponlael AretsnpCrejenostereyntsi: t,
2017 3 FCaeftnoebaHrrrdeumieasan’tsoerrTldyoievui1tnre2hd,jaa2inz0nzh1t7aahlfe3fehwUpi.snymeliit.afeNreds,ahlStaiattovaenitrnea. gsl it’s not going to be kind of classic

tivalI,nwcolhlabiocrahtiocn wointh sists of Arsdtstyr,”CuZcetenuntrróeenoefxmplealinods,ya,lsluodloins,gmtoetlhoe-
between Feb. 9 to 12. 13 concerts moved to Boston at 19 to attend the simpler, single-page lead sheets
TICIKntEchoTlaSlabtFo’RsraOtgioMnrwe$i2ath9t. Berklee College of Music and then that have guided jazz musicians

Musicians of the National Arts Centre Orchestra NAC Box Office / BUY NOW! TICKETS FROM $29MuhaiTang,conductor
1-888-991-2787 Feng Ning, violin

NAC Box Office /
Muhai Tang, conductor 12
2017 Media 1M-88a8-r99k1-e27t87ing Report
Beijing Symphony OrchestraMusiciansoftheNationalArtsCentreOrchestra │ TD Ottawa Jazz FFeensgtNiinvg, aviollin OTT10665524_1_1

presents: Canadian Tour


© Photo Chris Parker


Locals - 190,781 (78%) attended the
(beyond 100k) = 33,187 (14%) Festival in 2017
Other Canada - 15,900 (6%)
United States - 2,843 (1.16%)
International - 3,136 (1.28%)

50% 50% 35% 28% Tourism
29% 72%
increased by
20% Locals
Tourists 28%
18 - 34 35 - 54 55 - 64
100km + from Ottawa

73.7% post-secondary $ 55% 4 7 % of the
education or above 75K + income
Festival’s tourists stated

they will return in 2018

5 7 % of the Festival’s 2017 statistics compiled by

tourists came specifically to

Ottawa to attend the Festival

13 2017 Media Marketing Report │ TD Ottawa Jazz Festival

$1.2 million (including in-kind) $34 $23 $57
million + million = million
CAMPAIGN TOTAL Economic Tourists Locals Total
REACH Impact by
340 million*
*amount derived from total of pages 15 - 16 increased by


*Based on 2017 spending.
Statistics compiled by Survey



Printed on recycled FSC-certified 3,000+ 11” x 17” posters, designed by
paper, our 92-page, colour program Emily Cooper, were distributed across Festival passes were mailed
book was widely distributed in key the National Capital Region. The image in branded ticket holders
locations in the Ottawa region and was also shared online through social to enhance patron’s ticket
handed out extensively at the Festival media, reaching over 48K people. purchase experience.
to festival-goers. It was also available
digitally as a flip book. BROCHURES Quantity printed: 30,000

E-NEWS 72,000 brochures were printed
and distributed across the Ottawa/
26 blasts were sent in 2017, Gatineau region, Kingston, Rochester,
sharing recent news and promoting Syracuse and Buffalo.
upcoming concerts.

11442017 Media Marketing Report │ TD Ottawa Jazz Festival

In 2017, the Festival’s worldwide advertising reach was more than 340 million
Amount derived from the total of these two pages


Media Outlet Insertion Period Circulation Insertions Total
Print Only
Ottawa Citizen April - June 785,808 11 8,643,888
Le Droit - Juno section April - June 30,000 2 60,000
Metro Ottawa - Festival issue April - June 3 354,000
Ottawa Beat April & June 118,000 1 5,000
Magazines 5,000
Where Magazine June
Ottawa Life Magazine June 65,000 1 65,000
Transit 149,119 1 149,119
OC Transpo King Boards May - June
Astral Media Airport banner June 4,081,000/wk 8 weeks 32,648,000
Distribution 147,680 2 221,520
Festival distribution May - June
Ottawa Citizen Flyer Force subscribers campaign May - June 18,956 1 18,956
CTM (brochures) May - June 38,444 1 38,444
CTM - Ottawa Fun Map May - June 14,600 1 14,600
Radio 50,000 1 50,000
CBC Radio 1 Promo May - June
Jewel - Sponsorship May - June 2,369,000 34 80,546,000
Bell Media French June n/a 200 6,030,000
Live 88.5 June 134,000 45 9,786,312
Digital Web Banner Ads June 135,921 72
Apt613 616,848
Metro March 24th Takeover June - July Click Rate % 7,972
Ottawa Citizen June 0.05%
Other 2.28% 393,035
La Place du Centre - cafetaria table decals June 0.30%

31,500 3 94,500

Digital ads at all 3
domestic arrivals
carousels at the Ottawa
International Airport.

© Suzan Zilahi

15 2017 Media Marketing Report │ TD Ottawa Jazz Festival

Bus signage is a
powerful medium to
encourage word of
mouth and is a veritable
roving banner.


Media Outlet Insertion Period Circulation Insertions Total
Summer Fun Guide Yearround 250,000 1 250,000
On-the-Go April - May 324,000 2 648,000
Toronto Blues Society April - May 1 2,000
DownBeat 2,000 1 68,000
Exclaim May 68,000 2 960,000
NYC Winter Jazz Festival May - June 480,000 1 10,000
Radio (International) May - June 10,000
Bell Media
CHIN May - June 283,407 188 53,280,516
Jewel Radio Network June 150,000 500 75,000,000
Distribution June 172,100 315 54,211,500
Digital Web Banner Ads May - June 10,000 1 10,000
Ottawa Citizen audience display Postmedia April - June Click Rate % 392,690
Postmedia Trading Desk May - June 740,790
Ottawa Citizen Jazz Blog May - June 0.27% 435,139
Ottawa Citizen Mobile BB May - June
Other May - June 0.15% 5,925
Toronto Video Displays 157,026



April - May 101,580 138 14,018,040

GEOGRAPHIC FOCUS : 3,000 posters were
distributed across
a National Capital Region Ottawa/Gatineau.
a Ontario and Quebec more than 100k from event
a North Eastern US
a France, Austria, Germany, Great Britain,

Australia and Japan

a Eastern and Western Canada

162017 Media Marketing Report │ TD Ottawa Jazz Festival

Attracting local residents and visitors, PAGEANTRY
pageantry is a significant focus of the
Festival’s marketing campaign.

National Arts Centre banner. Size: 288” x 336” 11” x 17” posters. Quantity = 3,750

Vertical street pole banners: Laurier Ave., OC Transpo bus banner. Size: 135” x 26” La Nouvelle Scène activity tower.
Slater St., Prince of Wales Dr., King Edward Size: 41.9” x 95”
Ave.Size: 29.5” x 60”. Quantity: 168


Main gate top & side banners. Laurier/Elgin and Slater entrance banners. © Dan Nawrocki
Size: 2 x 292” x 33’; 1 x 141” x 100” Size: 2 x 292” x 33’; 1 x 141” x 100”
Late Night Jamming activity tower at Lord
Elgin Hotel’s Grill 41. Size: 41.9”x 95”

Concerts Under the Stars Box Office banner and activity OLG After Dark Jibber-Jazz Jam-Along TD flag and TD Ottawa Jazz
Series activity tower. tower. Banner: 26.7” x 247”. Series activity activity tower. Festival large banner.
Size: 41.9”x 95” Activity tower: 41.9”x 95”. tower. Size: 41.9”x 95”
Size: 41.9”x 95”

17 2017 Media Marketing Report │ TD Ottawa Jazz Festival


Large banners at Marion Dewar Plaza in front of City Hall. Quantity: 4. Size: 86” x 126” TD scrim fence banner

Photo: Adam Hughes

OC Transpo shuttle activity towers (pick-up & drop-off). Size: 41.9” x 95” Poster Blowups by VIP Corporate Tent. Size: 44” x 68”

Beverages activity tower. Canada Day activity tower. Size: 41.9”x 95” © Andre Gagne
Size: 41.9” x 95”. Quantity = 4. TD Gobo on TekSavvy Main Stage

Merchandise activity tower. Jazz at Noon Series activity tower. Big Screen by TekSavvy Main Stage in Confederation
Size: 41.9” x 95”. Size: 41.9”x 95” Park. Ad rotation totaled 10 minutes and aired 173
times throughout the Festival.

182017 Media Marketing Report │ TD Ottawa Jazz Festival


National Arts Centre Theatre Gobo
Canopy gobos: OLG, TekSavvy, Ontario150. Left/Right TD Ottawa Jazz Fest scrims (132” x 192”) TD Umbrellas. Quantity: 55

Tartan Homes Stage Gobo TekSavvy Main Stage activity tower. Size: 41.9”x 95”. TD Comfort Zone

TekSavvy & OLG large banners by main Tartan Homes and OLG pop-ups on the Tartan Homes Tartan Homes and OLG banners in
stage. Size: 41.9”x 95”. Quantity: 2 each.
Stage during the OLG After Dark Series front of Marion-Dewar Plaza

OC Transpo TekSavvy/TD Ottawa Jazz Top Shelf pop-ups at Top Shelf banner at VIP TD bike rack Downtown Rideau
Fest bus banner. Size: 135” x 26” various locations on-site
tent entrance flags BIA festival flag

19 2017 Media Marketing Report │ TD Ottawa Jazz Festival


Mobile friendly. Engaging. Interactive. Visual. 2017
STATS continues to be the principle source of information for our
audience. With a strong focus on engagement and usability, it continues to be one of the From Jan to
top ranked Ottawa festivals on Google. New features this year include a community jazz Aug 2017
calendar and an integrated shopping cart.
a Mobile friendly (in 2017, 40% of visitors a Interactive program book
a Interactive venues map 2,060
viewed the website on their phones)
(received over 130 000 views) average a day
a New community jazz calendar where
a Superior SEO 183K
local presenters can post their events a Easy online application forms visits
a New integrated shopping cart for a Easy online donations 785
a Major sponsor logos on average a day

easier ticket/pass purchases home page 117K

a Lots of video and photo content unique visitors
a Instagram feed integrated
a Fast and secure e-ticketing 502

average a day


avg. duration


most visits in
a single day

Top Website Referrals

Website statistics compiled by

202017 Media Marketing Report │ TD Ottawa Jazz Festival

«SOCIAL 52.4 MILLION total

MEDIA social media reach

8.3K Likes 18.3K Followers 2.8K Followers

952K Reach 632K Impressions 13K Total Likes

September 2016 to August 2017 September 2016 to August 2017 September 2015 to August 2016

Top Facebook Post Top June media tweet Top Post

reached 40k people earned 7,739 impressions earned 106 Likes

Ottawa Jazz Festival Ottawa Jazz Festival
July 12, 2017 @OttawaJazz Jun 26 2017

2017 TD Ottawa Jazz Festival. June The OLG #AfterDarkSeries
22 - July 2. Passes & tickets available is completely packed for @
via #OJF2017 robertglasper Experiment! Way to go
#Ottawa! #OJF2017 #ottawajazz

40,076 People Reached ottawajazz #TBT Thank you to
520 Likes │ 98 Comments everyone who makes TD Ottawa
116 Shares │ 2,122 Clicks Jazz Festival possible year after year!
Only two more sleeps until #OJF2017
21 2017 Media Marketing Report │ TD Ottawa Jazz Festival kicks off!


Joss Stone

@JossStone . Jun 25

Hi #ottawa! Can’t wait to play tonight
@ottawajazz What a gorgeous city this is :)
thanks for having me xxxx

29 Retweets 123 Likes

3,459 Likes on Instagram

Top Facebook

reached 17k people
within 24 hours

Ottawa Jazz Festival
July 3, 2016

Our friends at Pure Kitchen
Ottawa have been big
supporters of #OJF2017(...) They
are giving away a $50 gift card
& we’re adding to that by giving
away 2 passes to ANY 2017 TD
Ottawa Jazz Festival Concert!

17,324 People Reached © Dan Nawrocki
428 Likes │381 Comments
22 Shares │1,028 Clicks

222017 Media Marketing Report │ TD Ottawa Jazz Festival

MEDIA Mavis Staples and CBC’s Alan Neal. © Suzan Zilahi

Scrum Opening Night at the Festival

« CBC News and Radio-Canada broadcast live from the Festival on
Opening Night.

HIGHLIGHTS Adrian Harewood

Total media reach was over 250 Million* @CBCAdrianH . Jun 26 2017

DDThe Ottawa Citizen showcased the Festival on June 17 Backstage at #RobertGlasper
Experiment concert. Arguably the hottest,
with a front cover wrap of the paper. most intense concert yet @OttawaJazz
Electric, Diverse, young crowd.
DDMetro produced a six-page special insert section
published on June 21.
More than traditional coverage...
DDWhere Magazine featured the Festival on the cover of its
DDCBC Radio programs, Ottawa Morning and
May/June edition.
In Town and Out took part in the Festival’s
DDCritics from all three major daily newspapers: The Ottawa Mystery Concert Series, announcing the
surprise performances on-air, while also
Citizen, Ottawa Sun and Le Droit filed daily reviews. giving away tickets.

DDNorth Country Public Radio (New York State) and John DDA prominent home page button featured the

Kelman from All About Jazz filed regular reviews. Festival on’s main page.

DDCHIN Radio, Ottawa’s multicultural radio station, DDCBC Ottawa’s tweets received more than

covered the Festival daily and interviewed several 35,000 combined impressions with an
overall engagement of 400.
international artists.
DDThe CBC combined social media
DDCHIN’s reporter did regular reports about the Festival
#CBCFeistFan contest on Facebook, Twitter
on CTV Ottawa Morning. and Instagram, participants had to post
selfies from Confederation Park, rendered
DDThe Festival was listed in more tourism publications than 187,000 impressions and provided a great
opportunity to interact with hundreds of
ever from Air Canada and WestJet’s in-flight publications people in person.

to the Montreal Gazette,, Travel Industry Today, *Metrics provided by CBC, and

*Media tracking commissioned through Meltwater


Media ticket contesting included: CBC Radio, The Ottawa
Citizen, Magic 100.3, CFRA, Rouge 94,9, The Jewel 98.5,
CHIN, CHUO, and Postering Ottawa.

23 2017 Media Marketing Report │ TD Ottawa Jazz Festival


MEDIA 14 years for
SAMPLES Kayla’s killer A3

$2.86 plus tax at retail n $3.14 in outlying areas



Wilson, Marsalis among stars C1


LPGA phenom

eyes Rio B1

Ottawa Citizen frontT H U R S D A Y, M A R C H 1 7, 2 0 1 6 OTTAWA CITIZEN ESTABLISHED IN 1845

cover wrap
Saturday, June 17,

The Liberal gsoixvemrnilmiTtaUernyEt bSspaDseenAstYtmo ihJlolUiuoNsnesESoyf2rdi7oaln,la8rres:fru3eg0neoePvs,MabtuintTgneoknSeavvy Main Stage, Confederation Park
buildings at
of them needed to use the facilities. Hundreds of soldiers were
Inside Obama’s moved to accommodate as many as 6,200 newcomers. NP4

foreign policy

depravity A9



National Arts Centre Theatre


JOSS STONECoun. Jody Mitic, practising at the Stittsville Shooting Ranges on Wednesday, says there is

nothing wrong with his talking about his new handguns on social media.  A4
Attempted murdTSeeUkrNScaDvhvAayYrMgJaeUinNSTtEoaug2eg5,h,C8osn:e3fell0dfepormartiBonroPawrkn
NEWS follows attack on teen girl on carbon pricing to PCs OTT10671335_1_1

CITY TOM SPEARS The investigation was continu-
Bail fix needed
to ease jail ing and more charges could be laid, tives realize, as those habitual
crunch, Naqvi
says A4 The day after a 16-year-old girl was police said. Tories try to figure out what to 24

Patches the stabbed near a tent village before On Wednesday, Gatineau police 2017 Media Marketing Reportdo with a leader who wants to │ TD Ottawa Jazz Festival
pup thaws and she fought off her attacker, Gatin- said Bellfoy’s last known address fight climate change by making
recovers A3 eau police charged a 49-year-old was at Le Gîte Ami, a nearby home- greenhouse-gas emitters pay.

with trying to kill her near a tent less shelter at 85 Rue Morin. Those loyalists were stunned

village behind her school. A relative of Bellfoy told the when leader Patrick Brown
Marc Bellfoy, 49, was charged Citizen that the man had struggled DAV I D R E EV E LY
announced his support in a major

Wednesday afternoon with at- with a drug addiction for years but Ottawa speech for using carbon

tempted murder, two counts of declined to comment further. Me- You know who liked the envi- permits to fight climate change.

us for cake, specials and refreshments between 1-3pm TO THE FIRST 100 CUSTOMERS
Carlingwood Mall location, 2121 Carling Ave. WITH EVERY PURCHASE



Wilson, Marsalis among stars C1 Opera kicks off NAC’s Canada Scene E3


LPGA phenom Turner moves to

eyes Rio B1

Ottawa CitizenT H U R S D A Y, M A R C H 1 7, 2 0 1 6 OTTAWA CITIZEN ESTABLISHED IN 1845 West Coast E4

YOU section cover.

BASE RENOS GO UNUSEDSaturday, June 17,
O T TAWA C I T I Z E N S AT U R D AY, J U N E 1 7, 2 0 1 7 SECTION E

OPINION 2017 Donny McCaslin Group
Thursday, June 29
G L AV I N The LiberalPgEoTEvRerHnUMm, ent spent millions of dollars renovating NAC Studio, 7 and 9 p.m.
buildings atAEsDixANmHiElLitMaErRy bases to house Syrian refugees, but none The big-hearted dynamo of a
Inside Obama’s of them neeAdNeDdLtYoNNusSAeXtBhEeRGfacilities. Hundreds of soldiers were saxophonist has delighted jazz
foreign policy moved to acAcmoonmg ompinoiodnaatteed maussimc craitnicsy, as 6,200 newcomers. NP4 fans in Ottawa and beyond for
depravity A9 years, whether soaring with
unanimity is rare. But the Citi- the Maria Schneider Orchestra
or sitting in at the Ottawa Jazz
zen’s Peter Hum, Aedan Helmer Festival’s jams. This year, he
and Lynn Saxberg agreed on one leads his hot, electrified quartet,
must-see show at the TD Ottawa playing hard-hitting music that
reflects the influence of David
CITY COUNCILLOR RETURNS FIREJazzFestival:Hudson. Bowie, who thought well enough
An all-star band with lots of of McCaslin’s band to hire it for
his swan-song record Black Star.
crossover appeal, the quartet
Ryan Keberle & Catharsis
consists of guitarist John Sco- Mavis Staples Jacob Collier Friday, June 30
field, keyboardist John Medeski, Serena Ryder La Nouvelle Scène, 8 p.m.
Trombonist-bandleader Ryan
bassist Larry Grenadier and drum- Keberle’s band Catharsis has
some especially strong and
mer Jack DeJohnette. It plays the timely sentiments to share these
days. The limber and distinc-
NAC Theatre Sunday, June 24 at tive group sets the themes of
progressive, post-Trump politics
9 p.m. Its new debut album ticks off JAZZFEST’S to music, with vocalist-guitarist
many musical boxes, with the band MUST-HEARS Camila Meza entrancingly sing-
indulging in gritty extended jam- ing old and new songs of protest
ming, personalizing vintage roots- and resistance.
rock by Bob Dylan, Joni Mitchell
and Jimi Hendrix, swinging in the Jacob Collier
time-honoured jazz fashion and Friday, June 30
even chanting for peace. Tartan Homes Stage, 10:30 p.m.
Maybe you’ve seen the British
“This is a do-anything band that wunderkind’s viral videos — the
has incredible chemistry,” Hum jaw-dropping ones showing the
says. 22-year-old singing lush, gor-
geous harmonies and playing all
“The supergroup boasts a bona the instruments to create multi-
fide jazz legend in DeJohnette tracked versions of tunes by
Stevie Wonder, George Gershwin
with some of the premier players and others. Well, with an array
of instruments and looping tech,
who kept the funk fires burning,” Collier has found a way to ap-
proximate his one-man YouTube
Helmer says. From Feist to Donny McCaslin marvels in high-energy, real-time
“If anyone can breathe new life to Maceo Parker, great music beckons concerts. Prepare to have your
minds blown.
into songs from the ’60s, it’s these
guys,” says Saxberg. “I’m intrigued AEDAN HELMER’S PICKS
by the free-spirited arrangements
St. Paul & the Broken Bones
TONY CALDWELL and how they communicate so Thursday, June 22
TekSavvy Main Stage, 8:30 p.m.
Coun. Jody Miticm, Bupucrhat ctwhtiietsfhienosutgitvawatlot, hwrdehsiS.c”thirtutsnvsiflrloemShooting Ranges on Wednesday, says there is When Alabama’s honest-to-
nothing wrong wJuitnheh22istotaJluklyin2g, ias baoduivtehrsiesbneeawst,handguns on social media.  A4 goodness old school gospel/soul
and it was natural for the Citizen’s revue last rolled through Ottawa,
NEWS St. Paul & the Broken Bones had
music experts to scatter their rec- the unenviable task of following
CITY ommendations across the musical an obvious musical hero — Van
Bail fix needed Morrison himself. They proceed-
oTonucgahrbsoelnl fporricBinrgowtonPCsfAotltleomwpstaetdtamcukrodnertecehnarggirelspectrum.Herearetheirpicks: ed to blow the roof off the place.
PETER HUM’S PICKS Now they have Main Stage duties
all to themselves for the festival’s
to ease jail TOM SPEARS The investigation was continu- opening-night bash. Take cover.
crunch, Naqvi S E E J A Z Z F E S T O N E2
says A4 Kenny Bairnrgoannd more charges could be laid, tives realize, as those habitual
The day anfetearraa1t6e-nyteavril-loalgSdeagbitreulfwrodraesay,pJouOlinnceeWs2ae4iddn.esday, Tories try to figure out what to T D O T TAWA
stabbed Gatineau police do with a leader who wants to JA Z Z F E S T I VA L
she fought off her attackeNr,AGCatTinh-eastaried, B7epll.fmoy.’s last known address fight climate change by making
When: June 22 to July 2
Patches the weviailutlahpgteorlbyiicenehgicnthdoahkrgeilerldshceahr4on9oe-lFj.yaareozaarzrt-teofhneldtostsielwveasAawsslashrstheoLmelaletttGaeihvrîketiaeentoA8ksfm5hBtRi,ooeualroenlfteMomasyrohbartyironnhil.dyfotmthee- greenhouse-gas emitters pay. Where: Confederation Park,
pup thaws and Marc Bellfoy, 49, wasocfhatrhgeedmaCiintizsetnrtehaatmthejamzazn hthadasttruggled DAVID REEVELY Those loyalists were stunned Festival Plaza, National Arts
recovers A3 Centre, La Nouvelle Scene
Wtemedpnteesddmayuradfteerr,ntwoooncsowpuitnahtwsanot-fedwdteihtchleinameddr,uttoghacdoemdrimcet’iesonntthffouerrtycheoearrn.sMsboue-t- You know who liked the envi- when leader Patrick Brown Tickets, passes and info:
aggravated assault, assalualttiwointhoflKisseanBnelylfoBy saaridrsohne h’sasenl’et sgpaonketn, ronment? Ronald Reagan and announced his support in a major
Ottawa speech for using carbon
permits to fight climate change.
His own MPPs didn’t see it com-

$1.52 plus tax at retail abatrtweaaceckahpoifnoanggbiaranliwldchotownwdoaitscioohnesnaesrhrgeulienfrd,swttihaohtyefeep7ttoioh4fateh-enneynroehvciaeopourldles-arnioanytnliiwdnknh2gmhe0n.eyaaAhevsealitllrwyesb,arabsynuoidnhtftbiwoamxcaiks-- Margaret Thatcher, the Ontario ing, let alone the rank and file.
$1.76 in outlying areas Progressive Conservatives are Brown had opposed carbon pric-
very keen to have you realize. ing when he ran for the leader-
home from École secontdhaeirekdeeys cwatieldl.ensure that bop-and Or, rather, they’re keen to have ship less than a year ago.
l’Île. blues-baSsEeEdC AiMnPveO NnAt3iveness and reluctant Progressive Conserva- S E E R E E V E LY O N A2

the joy of swinging won’t seem

like lost arts.
There are many good reasonsCthoarliiemHpadreon’vseLibyeorautiornhearing
Why do you want to hear better?Music Orchestra
Wednesday, June 28
TekSavvy Main Stage, 8:30 p.m.

While the great bassist and

Davidson bandleader Charlie Haden 1943 - 2013
passed on to the great jam ses-
HearingAid Centres sion in the sky in 2014, a vibrant 70
version of his most socially
613-688-3244 Now with for more information YEARS OF

alive. The big band mingles OTT10642875_1_1

vibrant young talents and two of

Haden’s closest peers — pianist-

arranger Carla Bley and bassist

Steve Swallow, one of the few

with the gravitas and groove to Jazz supergroup Hudson covers a lot of ground in its live jams. The group, consisting of Larry Grenadier, left, Jack
hold down Haden’s position in DeJohnette, John Scofield and John Medeski, plays the TD Ottawa Jazz Festival June 24. NICK SUTTLE
this great band.

25 Follow us at and for the latest event announcements and promotions. Bob Dylan and His Band
– June 29
2017 Media Marketing Report │ TD Ottawa Jazz Festival
WWE LIVE SummerSlam HeatWave
Tour – August 6

Kenny Rogers’ Final World Tour:

The Gambler’s Last Deal with Special Guest Linda Davis

June 22 to Feismt asveirsensatarpyldegesorsCsJaiporsasvaSnto1p1naelace
july 2, 2017 st. paul & the Broken Bones & more!

Your essential daily news Tim Hortons, Burger King commit to serving only cage-free eggs at all locations by 2025. Business

Special report: ottaWa Jazz feStival Wednesday, June 21, 2017 11
5Jazzshows worth seeing at the winter Jazz FestivalTHEPEPTiDES
TeehcnledescTtwDiciOthfitltlaaanwtatahcWoeuiNnsatteitcirogJnauaziltzaAFrrettsrsitoCiveraenlmtsrteian’sritsFscoetuhnritsthowfSeRteaakgdweio.ihtheaadjaaanBznrzead-mwnfoRdslaukfllsciobhnoru.mkGmsbeot yaonudr
When The PepTides hit the
lucy scholey meTRO stage at this year’s TD Ottawa
Jazz Festival, the show will
serve as a quasi-homecoming
it up for the band.
“What launched the band

for us was, in fact, Jazz Fest
2011,” says Scott Irving, the
Ottawa band’s keyboard player
and manager.

That year, the band’s found-
ing member, musician Claude
Marquis, was booked to per-
form at Jazz Fest but didn’t
have a band. “He actually cre-
ated The PepTides for Jazz Fest
and the nine of us got together
and decided we really liked
doing this, we liked this band
so let’s keep it going as long as
we can and here we are,” Irv-
ing explains.
Following last year’s release
of the band’s latest record, The
This year, the TD Ottawa Jazz Festival, running June 22 to July 2, will spill a few blocks over to La Nouvelle Scene. Attendees can take free shuttle buses from the festival’s PepTides EP, which features
new studio recordings of live
main gate. Chris Parker favourites, Irving says the band

MuSiC few blocks over to La Nouvelle TiCkETS AND iNFORMATiON Mouse on the KeysHe got on Daptone Records, so is actively writing a follow-up
Scene (333 King Edward Ave.),
World’s most with free shuttle buses running he was doing a lot of stuff with album.
(the late) Sharon Jones. Last year, In the past, songwriting dut-
dynamic back and forth from the festi- he had to canWcelitmhonstootfhhiinsgtoumr oreietshfealnl stowleoly koenygbroouaprdfosuanndedr a drum set, th
performers val’s main gate. • TD Ottawa Jazz Festival And His Extraordinaires, because he haJdapstaonmeasceh ctrainocepruncMhaerqsuoisu. Wt ahicleohmepislestxillptrhoeg-jazz-funk soun
runs June 22 to July 2. Mavis Staples, Hudson and but now he’sTbhaecyk opnlatyheotnraSinundbaaynsdt’sarptriinngcipaatl6sopn.gmw.riter,
The commute will be worth • Headliners include: Kenny Barron. and he’s doing great and sounds Irving says there’s a lot more
gear up for fest it, assures programming man-
ager Petr Cancura: “It’s one of Kenny Rogers, Feist, • Single day tickets range collaboration going on now.
Serena Ryder, Joss Stone, from $37-$87. Fraser hollins Quartetunbelievable.”
Montreal guitaamrllyeafcartvoosrus ritihotee (Mg3)lineups, kind of St. Paul And The Broken • For more info, visit • Jacob Collier (Friday, June “It’s quite a refreshing
Bones, Charles Bradley 30, Tartan Homes Stage, Marion change for the whole group,”
board. I’ve liked
tYBSIuounntuyeOemysvtoteoaauwyfCrathth,oiecislsaoklrimeanhtcessoinuoutnnssdtlioiencfresQRtaaautndedoibo-tethacewafgaaegnsoadepoucjl,eaeditlcdJziamtokzasrfernueaotsdrjtsfnihiucJtioett.iilu”h’vsysnoaeaoje2nnmlun.,2dcs2Se2taa0’uRsftl1oulonu7rlbredlsuahoiajnltftayhliecyrInpoReabajbMeayttcualoahCrcls8lhslyeleta-oiorepPlrsnea.srotmhkHmeOaferBrtte.cauhd&resPestlt-urhasaeraersa: few of Cancura’s sDteaHwr.eaBrbaePscliaacmzaale,hBly1keig0iiann:3vdn0yhoawpifmsa.mepYeiao.g)sruheTatnurtbbesea’ bsseiIhsrvitnin(dagnstdahyesO. FJtEtrNaawTsReaArPnLHiaNotilvlien)sFQrausaerrteHto. llBiness,idthe
tahbeleehvoesntitn’sgbjitotxeros fmfiacyemoinng2le94 AcilabCnea,rnhtciSumrtas.,ealSf,punriCotohefawerls6esis0nioBr2nha.dailsleyms&iHxuifseatsEtxhu&itrrM-inaugocrhtdhMienorar•aiere!elMesttHesaanncaeh Ray Charles Orchestra, which is house in his bbeadnrodominchleusdtaersteJduno Award-winning saxophonist Joel miller, Jo
with the Canada 150 excitement. and the Ray a lot of the original members overdubbingmhitmcsheelfl,lhpei’adnpilsaty-backer Jon Cowherd and renowned drumm
that played and toured with Ray the drums, hBe’rdiapnlaBy ltahdeep,iawnho,o has recorded with Bob Dylan. Catch them o
Charles, and his backup singers,
Company’s coming, after all, year as Jazz Fest’s player-coach, Charles Orchestra (Monday, The Raelettes. So it’s going to he’d play theFrbiadsasyanadt
right in the middle of major will also keep his sax handy. June 26, TekSavvy Main Stage, be a totally packed stage, and ers of Beatles or Stevie Wonder
Petr cancura’s crossroadsrenovations, including light rail14 Wednesday,June21,2017 very exciting.” tunes. He ended up winning
robert glASper experimeNt • Charles Bradley and His two Grammys this year. The
“The other half of mSpeycilAilfereipsort: oCtotAnWfAejdAezzrfaetSitoivnAlPark, 8:30 p.m.) Extraordinaires (Friday, stage will be packed with in-
with lynn Milesconstruction andMwioxriknogn the still playing and recording and “Maceo Parker was one of the
Parliament builduinpgms aunsdicthe doing that. I’m not officially original members of the James
pThClNtFhieriromvaaooeuAatvgssirlinmotnesrdhtnrglaeafoa.sSmmtnloahtJaAudpbmetgrhonseTetireos.Dhnba-piCgrnaOniaelnodtrynmtgTmscGophWJtoadmonhrirnkpeaeouaFgeytnsie-mlmrjohetdR’Mtowisowrianmaomiaaspimsnbgctlnyiscdujeeaarwaouj-hraeionnnzMtsteiwcndudyatyloG,oe,rlarotnbr,pnstslrzndhacNeiradeDirseoyhryanieiJptlwoeorjboegovedfuneifacltarfhntgwdtfinotsmogEshnt.hi,asexteczeeujhbsnopr—aisu’vzeausKitcezzrmasepdaaia,ris-nntilendy-tgwe,irFtllsa,’eilsaatssawstr-xmdoilu-plwspsipshnpoiialitcoantsltmiayhasnnniyletainigshnlnpgitaringyanoPntes,ouhetfuf,bgoiotsbphertlphkuc.fC”waeeetsuasInmitisnlanilievlcnugbwaIusgeelaijrcuyraaiossass,LetnnetIytnkhstnhdnehtwnahoeuveiawptmevtshetialnhegtHfJpBsiao’esshrem.rooaaewnlslseongShhoFVoBarnAannidnNtewpuhsranNseypaBgaA,othJHlhiauaegrligatnnatwetaeseaopaon2yringrh3ymag,nropeasAmtwSed1efi0rilSfle:dop3nt.aoe0g.rapfergor.H.imTrnmn. yhedePisahwrrfiesenaaacswtneuaa’dsrseysbwsaeaatxinhtrohsde-. June 30, TekSavvy Main Stage, struments, and he just records
on the Experiment’s latest of- Confederation Park, 8:30 p.m.) everything and walks from in- The PepTides
fering, 80s synth-pop group strument to instrument and
“He was kind of a late bloom- builds this whole show, and it’s andre r GaGne PhotoGraPhy
Their show gets underway Thursday at 7:30 p.m. ivory keysTheHumanLeague—Glasper er. He really only started to get really spectacular.”
famous two to three years ago.

Shabaka and the Ancestors blend traditional jazz music with Caribbean calypso, central African song structures and southern
shows little concern with stay- African Nguni music. Leeroy Jason
ing in any particular lane. When the Polaris Music Prize
“I think I’d give everything a A lasting experiment longlist was revealed earlier June 22 to Robert Glasper Igor Butman & Kandace
came out of a few jams this month, it was no surprise july 2, 2017 Experiment The Moscow Springs
shot and then I’ll know what I that singer-songwriter Hannah
dig or what I don’t dig. I don’t in on the bands of other musi- corded the album in one day. The feeling of the integration of these Georgas’ latest effort, For Eve- Serena Donny Jazz
think I’ll ever say, ‘No, I’m not lyn, was among the nominees. Ryder McCaslin Orchestra
going to give that a shot,’ if
it’s the highest quality of the Released last summer, For Group
genre,” he says. Evelyn is the third record by
Georgas to appear on the pres-
Glasper’s currently work- tigious list, which recognizes
ing on upcoming records by the best full-length Canadian
Herbie Hancock and Philip record based on artistic merit,
Bailey, but there are still some
names on his wish list. cians that included the players actual result of that was better particular musicians — we’re regardless of genre or sales.
“I want to play with Stevie Jen traplin that are within the Ancestors,” than, I think, any of us antici- all learning from each other. The winner — chosen by a

Wonder. I’ve kind of done that, he explains. pated and it’s kind of gone on I feel like, whenever you kind panel of music journalists, crit-
but it wasn’t like a real gig-gig London-based saxophonist, band- “I decided to see what hap- ever since,” he explains. of recontextualize anything — ics, bloggers and influencers
or anything like that. We did leader and composer Shabaka pened when, instead of playing The group’s dynamic likely music or artwork — it gives it — will be awarded $50,000 at a
something on a record but we Hutchings has never been one their music, I kind of gave them has something to do with that. a kind of boost of energy, a kind gala in Toronto this September.
weren’t in the studio the same to shy away from experimenting some of my own music to play, Hutchings says the guys in the of different focus so, with them Georgas admits the recogni- 2017 Thursday June 22 Sunday June 25 Thursday June 29
time. So I want to do a real with various sounds and genres, so it started as somewhat of an Ancestors really just enjoy play- playing my music, in some ways
thing with him, I want to do representing a new generation experiment.” ing with each other. it emphasizes the strengths of tion by her peers in Canada’s 6:00PM grünen 10:00AM Youth Series - FREE 11:00AM Slack Bridges - FREE
music community feels good. 6:00PM David Occhipinti Camera Ensemble 4:00PM Mystery concert - FREE 1:00PM Pony Girl - FREE

a real thing with Radiohead. of jazz musicians that are push- What came out of that ex- “That’s been the one thing the guys even more than when “It’s very nice to be on that courtesy Juan Hitters 6:30PM Alex Goodman Group 6:00PM Naked Wolf 4:00PM Jibber Jazz Jam-Along - FREE
Stevie Wonder and Radiohead: ing the boundaries of tradition. periment was the group’s first linking from the very moment they’re playing the music of list,” she says. “It pushes me 7:30PM Tanika Charles 6:00PM Al Muirhead Trio featuring Guido Basso 6:00PM BassDrumBone
those are probably my two album, The Wisdom of Elders, we started to play in other they’re more familiar with.” harder in a way. I think when 8:00PM NICK FRASER/TONY MALABY/KRIS DAVIS 6:30PM Peripheral Vision 6:00PM Rory Block
top.” One of his latest musical ven- which blends traditional jazz people’s groups to when this you get something like that, 8:30PM St. Paul & The Broken Bones 7:30PM TATRAN 7:00PM Donny McCaslin Group
tures is with the Ancestors, a with Caribbean calypso, cen- band actually formed as a prop- See them it’s a nice little ‘okay, cool. 10:00PM Tropikombo 8:00PM Ellias/Copland/ Vedady 7:30PM Ronnie Earl & The Broadcasters
Having worked with so group Hutchings formed with tral African song structures and er unit. For me, it’s less about 10:30 PM Pierre Kwenders 8:30PM Joss Stone 8:00pm Neil Cowley Trio
many of his heroes, Glasper, seven musicians from Johan- southern African Nguni music. the integration of many genres, olg AFter DArK SerieS June 22 july 2Peoplelikeit.’” 10:30 PM Late Night Jam Sessions - FREE 10:30 PM Igor Butman & The Moscow Jazz Orchestra 9:00PM Donny McCaslin Group
in turn, tries to keep an ear nesburg, South Africa that he it’s more about the inter- When: Tuesday, June 27, When it came to writing the 10:30 PM Late Night Jam Sessions - FREE 9:30PM The Legendary Downchild Blues Band
open for the next generation has admired for years. Hutchings claims the record is personal relations in the music,” at 10:30 p.m. 10:30 PM Kandace Springs
of musicians, though recently simply the result of seeing what he explains. David virelles & román Díazalbum,Georgassaysshere- 10:30 PM Late Night Jam Sessions - FREE
tweeted at aspiring artists not It all started, he says, with a happens when you press record.
to hand him CDs; he doesn’t few simple jams. “If I like the people and I like turned to a place she was com-
own a player. “It wasn’t supposed to be a how they play, it just kind of hap-
“I was going there a few times laboured thing. We just kind pens like that. We really love the Canada 150 Future Now !fortable with but hadn’t been
“I was just trying to be blunt a year for three or four years and, of had a rehearsal and then re- to Friday June 23 Monday June 26
and some people were like, each time I’d go, I’d kind of sit The is
I’m so mean. No, I’m giving 11:00AM Steve Boudreau Trio plays Friday June 30
you the real deal most artists Where: Tartan Homes in a while — abandoning her George Gershwin - FREE 11:00AM Michael Hanna and Friends - FREE
don’t take the time to tell you, Stage, Marion Dewar Plaza guitar for her keyboard. 1:00PM Rakestar Arkestra - FREE 1:00PM The Garry Elliott Quartet - FREE
you know what I mean? If you “That’s like my comfort 4:00PM Jibber Jazz Jam-Along - FREE 4:00PM Jibber Jazz Jam-Along - FREE 11:00AM The Juliet Singers - FREE
zone for some reason. I think Kenny Rogers’ Final World Tour: 6:00PM Perch Hen Brock & Rain 6:00PM Andrew Downing’s Otterville 1:00PM The Bank Street Bonbons - FREE
Afro-Cuban jazz musician David Virelles has been called awhenImovedawayfrom 6:00PM Erin Costelo 6:00PM Jean Derome et les Dangereux Zhoms 4:00PM Mystery Concert - FREE
6:30PM Gypsophilia 6:30PM Joel Miller with Sienna Dahlen : 6:00PM Quinn Bachand’s Brishen
home a long time ago out 7:00PM Bill Frisell & Thomas Morgan Dream Cassette 6:30PM TD Jazz Youth Summit
west, I started playing guitar a 7:30PM The Jerry Cans 7:00PM Mavis Staples 7:00PM Phronesis
lot more because it’s portable 8:00PM HOAN 7:30PM Davina and the Vagabonds 7:30PM Bixiga 70
Union plays in sync The Gambler’s Last Deal with Special Guest Linda Davis
really want your music heard, 8:30PM Serena Ryder
don’t put it on a CD, because Feist serena ryder Joss Stone 9:00PM NOW THIS: Gary Peacock/
now you’re forcing the artist to leading musician of his genre. His latest album, mbòkó, toppedandeasyandIcanbringit Marc Copland/Joey Baron 8:00PM Shai Maestro Trio 8:00PM Ryan Keberle & Catharsis
leave the CD in the hotel room 10:30 PM Hannah Georgas 8:30PM To Ray, With Love; Maceo Parker & The Ray 8:30PM Charles Bradley & His Extraordinaires
or in the dressing room at the around and that’s why I think 10:30 PM Late Night Jam Sessions - FREE Charles Orchestra featuring The Raelettes 10:30 PM Jacob Collier
gig, because there’s no way I’m I kind of gravitated to 10:30 PM Robert Glasper Experiment 10:30 PM Late Night Jam Sessions - FREE
going to hear it. I’m not going Their album’s just out, and right away. It became clear that gathering things that we knew mavis staples Caravan palace 10:30 PM Late Night Jam Sessions - FREE
to search for a CD player to they’ve never toured before as he was doing things that I had in that moment, just finding
hear your album.” Steve ColliNS a duo, but Bill Frisell and Thom- never heard anyone do, really. things that would be natural to st. paul & the Broken Bones
as Morgan’s guitar and double It’s amazing what he’s playing play. We didn’t have any rehears- jacob collier the Bad Plus
glasperexperiment will bass alliance was years in the on the instrument, but to me als or anything like that,” Frisell year-end roundups in the New York Times, NPR and the Villagewritingsongsontheguitar,” Saturday June 24 Tuesday June 27 Saturday July 1 - FREE !
perform monday, June 26, at making. what’s extraordinary is his sense says. “We played some things
10:30p.m. atthetartanhome of what’s going on around him that we both played with Paul she explains. 1:00PM Diyet
Stage. contributed They met while working and the way he reacts to what- Motion or just some standard “But I wanted to make a 2:00PM TD Jazz Youth Summit and
on material for drummer Joey ever music environment he’s song or (Thelonius) Monk song. Stingray Rising Stars
Baron, Frisell recalls: “I think in, that’s just mind blowing.” We play a Lee Konitz song. That conscious effort to make a rec- 3:00PM The Central Band of the Canadian
Thomas was still in school at happened because Lee Konitz Voice. Theord that I know inside and out. duo take the stage on SaturdayMascteoaPratriknerg& at 9 p.m. Armed Forces Jazz Combo
the time in New York. I might Their paths kept crossing as walked into the club while we 10:00AM Youth Series - FREE 11:00AM Peter Brown Quartet - FREE 4:00PM NEFE
be a little off, or he’d just got- they worked with drummer Paul were playing, so it just was on The keyboard was just some- 4:00PM Mystery concert - FREE 1:00PM Lucas Haneman Express - FREE 5:00PM Blue Moon Marquee
ten out of school or something. Motion and guitarist Jakob Bro. the spur of the moment, we bill Frisell, right, with thomas thing that I really wanted to the Ray Charles 6:00PM Dinosaur 4:00PM Jibber Jazz Jam-Along - FREE 6:00PM Groenland
I mean, he looks young as it is, Thomas became a regular col- thought ‘oh we better play that morgan will perform at the write everything on at the time 6:00PM Gordon Grdina’s Haram 6:00PM Youn Sun Nah
but at that time he looked like laborator and played on Frisell’s Lee Konitz song.’ It really wasn’t National Arts Centre theatre and play around with. It just Orchestra 6:30PM Brandi Disterheft Trio 6:30PM In Orbit featuring Jeff Coffin,
he was about 12 years old, and I 2016 release, When You Wish worked out.” (NAC)Friday,June23,at7p.m. kind of opens up a different 7:00PM Kenny Barron Michael Occhipinti & Felix Pastorius
thought who is this kid?” Upon A Star, setting the stage world sometimes.” 7:30PM Lindi Ortega 7:00PM Hiromi Duet: Featuring Edmar Castañeda
for their recording this year, For Frisell, the excitement contributed 8:30PM Kenny Rogers’ Final World Tour: 7:30PM The PepTides
Morgan, he said, did a flawless Small Town. of playing with Thomas is not While the resulting album The Gambler’s Last Deal with Special 8:00PM Sonoluminescence Trio
job giving Baron exactly what knowing what will come next; pen? When we’re in Ottawa, I has a deeply personal and featuring the raelettes 9:00PM Guest Linda Davis 8:30PM Caravan Palace Sunday July 2
he was asking for. “It was pretty casual. We the improvisation of their union. HUDSON: Jack DeJohnette, Larry 10:30 PM Shabaka and The Ancestors
didn’t sit down and figure things don’t know what songs we’re emotional feel — songs like & more! 10:30 PM Grenadier, John Medeski, John Scofield 10:30 PM Late Night Jam Sessions - FREE 12:00PM Wayne Eagles with John Geggie &
“Soon after that I went to hear out too much. It was just like “Who knows what will hap- going to play or what will hap- Don’t Go, Walls and Lost Cause 10:30 PM The Lemon Bucket Orkestra Jesse Stewart - FREE
him play, and I became a big fan pen ... It’s a source of joy and ex- for example — that’s certainly Late Night Jam Sessions - FREE 2:00PM Ed Lister’s Prime Rib Big Band - FREE
citement and wondering what’s nothing new for Georgas. Wednesday June 28 4:00PM Jibber Jazz Jam-Along - FREE
going to happen next. What’s so “I try to put myself in a vul- 6:00PM Mark Guiliana Jazz Quartet
amazing with Thomas is every nerable position every time I 11:00AM Rommel Ribeiro - FREE 6:30PM Allison Au Quartet
note feels like it’s happening write. That’s what I try to tap 1:00PM MDB Quintet - FREE 7:30PM HILOTRONS
for the first time.” Steve ColliNS into,” she says. JeN trApliN 4:00PM Mystery concert - FREE 8:00PM Laurent Coulondre “Gravity Zero”
6:00PM Mario Rom’s INTERZONE 8:30PM Feist

6:30PM Red Hook Soul 10:30 PM Late Night Jam Sessions - FREE

7:00PM The Bad Plus

7:30PM Sammy Miller and The Congregation

8:30PM Charlie Haden’s Liberation Music

Orchestra, featuring Carla Bley

10:30 PM Nomadic Massive

10:30 PM Late Night Jam Sessions - FREE

Metro produced a four-page special insert

section published on Wed. June 21, 2017 Photo illustration: Emily Cooper

262017 Media Marketing Report │ TD Ottawa Jazz Festival

27 2017 Media Marketing Report │ TD Ottawa Jazz Festival

The Ottawa
Citizen, the Ottawa
Sun, Ottawa Life
Magazine and
Sound Check
covered the 2017
Festival extensively,
reviewing numerous
shows such as: Kenny
Rogers, Feist, St.
Paul and the Broken
Bones, Serena Ryder,
Joss Stone, Mavis
Staples, HUDSON,
Donny McCaslin, The
Bad Plus, Kandace
Springs, Jacob Collier
and many more!

Online articles about the Festival appeared on, and

282017 Media Marketing Report │ TD Ottawa Jazz Festival

All that jazz and much Ottawa Jazz Festival announces Kenny Rogers will be dealing out all his hits
more happening in eclectic 2017 lineup at the Ottawa Jazz Festival Saturday night.
Ottawa this weekend Cutting-edge jazz and a fusion of And while his name is not synonymous with
sounds can be heard at late-night jazz, The Gambler himself, Kenny Rogers, is
Late-night jazz, music down concerts at La Nouvelle Scène and the folding his cards and walking away from
on the farm and the wisdom Tartan Stage at Marion Dewar Plaza, the table with a farewell tour and songs to
of trees among notable events and at cozy concerts in the plush seats sing along to all night long. He’s on stage
of National Arts Centre Theatre. Saturday night at 8:30 p.m.
By Sandra Abma, CBC News WHEN: TD Ottawa Jazz Festival runs from
Posted: Jun 23, 2017 7:36 PM ET Jack DeJohnette, Larry Grenadier, John June 22 to July 2.
Medeski and John Scofield play at the WHERE: The main venue is Confederation
O ttawa’s music festival season is NAC Saturday. Park, but there are concerts scheduled at
well underway and this weekend the NAC, La Nouvelle Scène, Marion Dewar
offers music under the stars and You can keep the evening going by Plaza and the Mercury Lounge.
above a stable, plus the wisdom heading over to the Lord Elgin Hotel COST: Single day passes run from $50 to
of trees. for late-night jam sessions led by local $70, and festival passes are still available.
musicians John Geggie and Roddy You can find ticket and schedule information
All that Jazz Ellias. It’s the place to find unexpected here.
pleasures and once-in-a-lifetime
Open your mind, your ears, and heart and dive deep collaborations between musicians from Sandra Abma
into the multitude of offerings at this year’s jazz all over the map. Journalist
festival. You can check out the headliners on the
main stage in Confederation Park, but that’s just the “In some ways it one of the most Sandra Abma is a veteran CBC arts
beginning. exciting parts of the festival,” said journalist.
programming manager Petr Cancura.

“You don’t know who they’re going to
play with, and it’s also a place where
they let their guard down, so they really
go for it.”

“ Open your mind,
your ears, and
heart and dive
deep into the
multitude of
offerings at this
year’s jazz festival.
You can check out
the headliners on
the main stage
in Confederation
Park, but that’s just
the beginning.”

29 2017 Media Marketing Report │ TD Ottawa Jazz Festival


[email protected]


[email protected]


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Dans cette caravane unique, des
piano et trombone. Sans oublier musiciens épris de sons d’antan, qui laisseront au groupe le temps les titres qu’ils interprètent sont des soir.

22 AU 25 JUIN

donc à cette décision consciente GATINEAU, SECTEUR AYLMER
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sauvage et libre ! réplique-t-elle en arriver à la pop qu’on peut entendre MédiaMsé&diEavsé&neEmvéennetsments
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plus incisifs. ly et Linda Ronstadt pour toucher je demeure quand même ouverte 613-241-2633 ;
« Je n’aurais jamais imaginé pou- ensuite à un folk à la Ben Harper, aux suggestions si, au mixage,
voir sortir un album comme ça Neil Young et Tracy Chapman. quelqu’un arrive avec une idée qui
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