Brand Manual - Life Upgrader

DearDavid&Narcis,

ThankyouforchoosingSerchisCreative.ItwasapleasuretodevelopLifeUpgrader'svisualidentity.

Thedocumentherebyrepresentsthebrand'svisualguide,servingasabestpracticesreference
forusingtheLifeUpgraderlogoindigitalandprintenvironments.Hereyoucanfind:

-theconceptbehindyourlogo
-thetypeused
-thecolorsofthebrand
-howtonotusethelogo
-afewrecommendations

Iam veryexcitedtoseeyourbrandgrowandreachitsaudience!

Regards,

AndreiSerchis
Director
SerchisCreative

ThankYou 3



LifeUpgraderisanewBucharest-basednutritionproject,specializedin
personalizingdiets,deliveringmealsandensuringahealthylifestyle.

Theprojectaimstoexcelinthepersonalizednutritionindustryandnot
only.LifeUpgraderaddresseseverybody,includingpeoplewithmedical
conditions,whofollowstrictdiets.

Theroundedrectangleandthemainbrandcolorserveasaccentsonthe

nutritionindustry,inwhichLifeUpgraderaimstoexcel. Concept 5



QuangoBold

Quangoisamodernsansserifwithasingulartechnoapproach,wide
glyphsandcontrasted,angularstrokes.Itwasreleasedin2015by
AndresMorenoWalter(aliasNimaVisual)inBogotá,Colombia.
Thefontwasdesignedtostandoutandchallengemoderntypography,
whilekeepingapremium,sharplookacrossanycanvases.

Typography 7



BilbaoGreen RangoonGreen

HEX #3C7514 HEX #171510
RGB 60 11720 RGB 232116
CMYK 78 31100 20 CMYK 70 656981

Chromatics 9



xx
xx

TheexamplesherebyrepresentwronguseoftheLifeUpgraderlogo.
Makesureyouavoidmakingsuchmodifications.

WrongUse 11



DearDavid&Narcis,

ThankyouagainforchoosingSerchisCreative.ItwasapleasuretodevelopLifeUpgrader'svisualidentity.

ThinkingofusingtheLifeUpgraderlogoincreatinganyofthese?

-packaging in/andreiserchis
-businesscards SerchisCreative
-socialmediaads serchiscreative
-banners serchiscreative
-posters serchiscreative
-stickers serchiscreative
AndreiSerchis
Letmeknow!I’dbeexcitedtohelpfurtherdevelopthebrand. [email protected]
www.serchis.com
Regards,
ThankYou 13
AndreiSerchis
Director
SerchisCreative