Brand Manual - CareGermany

DearTobias,

ThankyouforchoosingSerchisCreative.ItwasapleasuretodevelopCareGermany'svisualidentity.

Thedocumentherebyrepresentsthebrand'svisualguide,servingasabestpracticesreference
forusingtheCareGermanylogoindigitalandprintenvironments.Hereyoucanfind:

-theconceptbehindyourlogo
-thetypeused
-thecolorsofthebrand
-howtonotusethelogo
-afewrecommendations

Iam veryexcitedtoseeyourbrandgrowandreachitsaudience!

Regards,

AndreiSerchis
Director
SerchisCreative

ThankYou 3



CareGermanyisacompanyspecializedinrecruitingcaregiversforelderpeople,
whilealsoeducatingandtrainingthem inordertoprovidequalityservice.

Thecompany’skeyobjectiveistotransmittheideasofcare,safetyandtrust.
CareGermanyaimstorecruitRomaniantalentthatwouldrelocatetoGermany,
wheretheywouldworkaspersonalcaregiversfortheelder.

Theinterconnectedshapesresembleayoungpersonhelpinganolderone,inthe

shapeoflettersCandG.Thecolorsusedstandforhelpandtrust. Concept 5



Frutigerisaseriesofhumanistsans-seriftypefaces,intendedtobeclear
andhighlylegibleatadistanceoratsmalltextsizes,namedafterits
Swissdesigner,AdrianFrutiger.

In1968,AdrianFrutigerwascommissionedtodevelopasignand
directionalsystem forthenewCharlesdeGaulleAirportinParis.The
resultingfontwasinaccordwiththemodernarchitectureoftheairport.

Typography 7



Pantone® 3285C Pantone® 445C

HEX #009681 HEX #505759
RGB 0 150 129 RGB 80 8789
CMYK 98 0 590 CMYK 522330 74

Chromatics 9



TheexamplesherebyrepresentwronguseoftheCareGermanylogo.
Makesureyouavoidmakingsuchmodifications.

WrongUse 11



DearTobias,

ThankyouagainforchoosingSerchisCreative.ItwasapleasuretodevelopCareGermany's
visualidentity.

ThinkingofusingtheCareGermanylogoincreatinganyofthese? in/andreiserchis
serchiscreative
-businesscards serchiscreative
-socialmediaads serchiscreative
-banners serchiscreative
-posters serchiscreative
-letterhead AndreiSerchis
[email protected]
Letmeknow!I’dbeexcitedtohelpfurtherdevelopthebrand. www.serchis.com

Regards, ThankYou 13

AndreiSerchis
Director
SerchisCreative