BrandManual
Concept 3
SansarahRegular
SansarahbeganasacustomtypecommissionforColumbiaCollege,Chicago.SarahFaust, 5
photographeranddesignerontheschool’sCreativeServicesstaff,hadbeencontributingher
ownhandwritingtothebrand.WhenitcametimeforSarahtotakematernityleave,thecollege
developedalimitedcharactersetintheregularweightforthestafftouseinherabsence
Thereare4setsofalternatealphanumericglyphsforamorevaried,handwrittenappearance.
Aa
Typography
vidalocagreen peargreen
#528A1A #C2E838
RGB82/138/26 RGB194/232/56
HSB90/81/54 HSB73/76/91
CMYK40/0/81/45 CMYK16/0/76/90
Chromatics 7
ColorFlexibility 9
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Guidelines and best practices for using the NutriFitUp logo and its voice.
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Brand Manual - NutriFitUp
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