Brand Manual - Songsmth Productions

Brand Manual

©2019 Serchis Creative



©2019 Serchis Creative Serchis Creative
Catalogue no. SC-213 Design & Advertising

Release date: 2 Jepilor St, 500256
March 7, 2019 Brasov, Romania

Client: (+1) 707 238 2817
BDRM Records [email protected]

Project: www.serchis.com
Songsmth
Productions



Thank you for choosing Serchis Creative. It was a pleasure to develop Songsmth Productions’ visual identity.

This document represents Songsmth Productions’ brand manual, serving as a visual guide and best practices
reference in future applications of your logo. You will find here:

- a brief description of Songsmth Productions
- the concept behind the logo
- the type used
- the color palette
- the chromatic flexibility guide

- how to not use the logo
- a few recommendations

I am very excited to see your brand grow and reach its audience!

Regards,

Andrei Serchis
Director
Serchis Creative

A. Serchis



Project Brief

Songsmth Productions is a sonic branding content studio that brings
together award-winning producers, engineers and songwriters to help
brands captivate audiences through music and various audio touch points.

Songsmth Productions started as a joint venture between CAD Manage-
ment and BDRM Records, based in Los Angeles, CA and led by award-win-
ning songwriter, executive producer and entrepreneur Mickey Shiloh.

Sonic branding is the strategic use of music and sound to help reinforce
brand recognition and enhance consumer experience, through building
an identity that goes beyond the eyes, into consumers’ ears and minds.



Concept

The logomark presents a squiggly monogram composed of the letters
SS (standing for Songsmth), thoroughly aligned and symmetrized in
order to simulate the visual appearance of sound waves.

The black and white color scheme along with the minimalist logomark
contour Songsmth Productions’ visual identity as a modern sound engi-
neering studio with an affinity for minimalism and a strong brand voice.



Typography

Circular is available in four weights - book, medium, bold and black - eachTypeface:Circular Std
with matching italics. The typeface is Brunner’s second official release,Weight:Bold
Category: Sans Serif
Aathe other being the well-received Akkurat.
Circular is a geometric sans serif typeface created by Swiss designer Lau-
renz Brunner and released through Lineto in 2013. Despite being based
primarily off geometric forms, it has quirks that give it a lot of warmth.



Chromatics

The color palette for Songsmth Productions is a custom black-and-white
pair, accompanied by a dark shade of purple as a secondary color and a
vivid shade of red as an accent color.

Name Alabaster White Name Tundora Black Name Windsor Purple Name Punch Red
PMS - PMS - PMS 2607 C PMS 7417 C
RGB 251 251 251 RGB 64 64 64 RGB 80 7 120 RGB 224 78 57

CMYK 0 0 0 2 CMYK 0 0 0 75 CMYK 83 99 0 2 CMYK 1 83 85 0
HEX #FBFBFB HEX #404040 HEX #500778 HEX #E04E39



Color Flexibility

Logo color: Alabaster White

Background color: Windsor Purple

Logo color: Windsor Purple

Background color: Alabaster White

Logo color: Tundora Black

Background color: Alabaster White



Wrong Use

Different color Use unassigned
Altered shape colors with caution
Added shape
Never modify the
logo’s aspect ratio

Never add an extra
shape to your logo



Thank you again for choosing Serchis Creative. It was a pleasure to develop Songsmth Productions’ visual
identity. This brand manual will serve you and your designer in future advertising concepts.

For complete and consistent branding, I recommend the following messaging materials:

- website
- business cards
- cover artwork
- social media ads
- Instagram growth

Let me know if I can help with any of these - I’d be excited to help further develop your brand. You can get in
touch by email or find me on all major social media channels as @serchiscreative.

Good luck in your branding journey, and I’m looking forward to see Songsmth Productions grow!

Regards,

Andrei Serchis
Director
Serchis Creative

A. Serchis