Brand Manual - SMP Digital Marketing

DearSebastian,

ThankyouforchoosingSerchisCreative.ItwasapleasuretodevelopSMPDigitalMarketing'svisualidentity.

Thedocumentherebyrepresentsthebrand'svisualguide,servingasabestpracticesreference
forusingtheSMPDigitalMarketinglogoindigitalandprintenvironments.Hereyoucanfind:

-theconceptbehindyourlogo
-thetypeused
-thecolorsofthebrand
-howtonotusethelogo
-afewrecommendations

Iam veryexcitedtoseeyourbrandgrowandreachitsaudience!

Regards,

AndreiSerchis
Director
SerchisCreative

ThankYou 3



SMPDigitalMarketingisafreshCluj-basedproviderwhichaimsto
o ergrowthandautomationtostartupsandmid-sizedbusinesses.

Itsfocusistotailornewandboldapproachesthroughincorporating
innovativesoftwareintotriedandtruestrategies,helpingcompanies
togainthatcompetitiveedgewhilestayingrelevant.

SMPillustratestheowner'sinitials,SebastianMateiPalaghita,while Concept 5
thenegative-spaceM standsformarketing,itsoperatingindustry.



ArcaMajora3

ArcaMajora3isanall-uppercasegeometricsans-serifthatisgreatfor
headlines,logotypes,posters-generallyforhigh-impactadvertising.
ThefontwasdesignedbyAlfredoMarcoPradil,aprofessionaldesigner
from Dubai,whogaveArcaMajora3aclearmission-tobeaversatile
andflexibletypefaceforsimplegraphiccommunication.

Typography 7



CongressBlue SupernovaYellow

Pantone 2154C Pantone 7548C
HEX #004680 HEX #FFC600
RGB 0 70 128 RGB 255198 0
CMYK 100 58 0 42 CMYK 0 1298 0

Chromatics 9



TheexamplesherebyrepresentwronguseoftheSMPDigitalMarketinglogo.
Makesureyouavoidmakingsuchmodifications.

WrongUse 11



DearSebastian,

ThankyouagainforchoosingSerchisCreative.ItwasapleasuretodevelopSMPDigitalMarketing's
visualidentity.

ThinkingofusingtheSMPDigitalMarketinglogoincreatinganyofthese? in/andreiserchis
SerchisCreative
-businesscards serchiscreative
-socialmediaads serchiscreative
-banners serchiscreative
-posters serchiscreative
-stickers AndreiSerchis
[email protected]
Letmeknow!I’dbeexcitedtohelpfurtherdevelopthebrand. www.serchis.com

Regards, ThankYou 13

AndreiSerchis
Director
SerchisCreative