Brand Manual - Create247

Brand Manual

©2019 Serchis Creative



©2019 Serchis Creative Serchis Creative
Catalogue no. SC-215 Design & Advertising

Release date: 2 Jepilor St, 500256
March 27, 2019 Brasov, Romania

Client: (+1) 707 238 2817
BDRM Records [email protected]

Project: www.serchis.com
Create247



Thank you for choosing Serchis Creative. It was a pleasure to develop Create247’s visual identity.

This document represents Create247’s brand manual, serving as a visual guide and best practices
reference in future applications of your logo. You will find here:

- a brief description of Create247
- the concept behind the logo
- the type used
- the color palette
- the chromatic flexibility guide

- how to not use the logo
- a few recommendations

I am very excited to see your brand grow and reach its audience!

Regards,

Andrei Serchis
Director
Serchis Creative

A. Serchis



Project Brief

Create247 is a community of musicians creating what they want, how
loud they want, 24/7 and 365 days a year, started as a partnership be-
tween BDRM Records and Wolf Tide Music in Los Angeles, CA.

Create247’s goal is to provide creative living spaces without noise com-
plaints for musicians, creating a nurturing and inspiring environment for
artists, producers and songwriters who enjoy making music from home.

Being able to work at any time throughout the day and night without noise
complaints is invaluable. Create247 aims to be a network of like-minded
creators and respectful residents who all share a passion for music.



Concept

The logomark presents a geometric logotype with negative space design
for 247, placed on a custom drawn sound wave. Create247’s logo comes
in 3 layouts: horizontal, vertical and mark-only (favicon).

The dual color scheme along with the creative sound wave behind the type
present Create247 as a modern sonic-oriented housing provider whose
mission is to help other creatives by eliminating part of their struggle.



Typography

Typeface: Circular Std

Weight: Black

Category: Sans Serif

Circular is a geometric sans serif typeface created by Swiss designer Lau-
renz Brunner and released through Lineto in 2013. Despite being based
primarily off geometric forms, it has quirks that give it a lot of warmth.

Circular is available in four weights - book, medium, bold and black - each
with matching italics. The typeface is Brunner’s second official release,

Aathe other being the well-received Akkurat.



Chromatics

Create247’s digital identity uses a dual color scheme: orange & bondi blue
as their default look and maroon flush & azure as a secondary version.
Both color pairs use pure white as their logotype and -mark’s base color.

Name Web Orange Name Bondi Blue Name Maroon Flush Name Azure Blue
PMS 137 C PMS 3135 C PMS 7425 C PMS 7455 C
RGB 255 163 0 RGB 0 142 170 RGB 181 37 85 RGB 58 93 174

CMYK 0 41 100 0 CMYK 100 0 20 0 CMYK 6 96 32 13 CMYK 90 66 0 0
HEX #FFA300 HEX #008EAA HEX #B52555 HEX #3A5DAE



Color Flexibility

Base color: Pure White
Accent color: Bondi Blue
Background color: Web Orange

Base color: Pure White
Accent color: Azure Blue
Background color: Maroon Flush

Base color: Web Orange
Accent color: Bondi Blue
Background color: Pure White



Wrong Use

Different color Use unassigned
colors with caution

Altered shape Never modify the
logo’s aspect ratio

Different shape Never modify the
shape of your logo



Thank you again for choosing Serchis Creative. It was a pleasure to develop Create247’s visual identity. This
brand manual will serve you and your designer in creating future advertising concepts.

For complete and consistent branding, I recommend the following messaging materials:

- website
- business cards
- signage
- letterhead
- Instagram growth

Let me know if I can help with any of these - I’d be thrilled to help further develop your brand. You can get in
touch by email or find me on all major social media channels as @serchiscreative.

Good luck in your branding journey, and I’m looking forward to see Create247 grow!

Regards,

Andrei Serchis
Director
Serchis Creative

A. Serchis