Brand Manual - Prime Nugz

Dearclient,

ThankyouforchoosingSerchisCreative.ItwasapleasuretodevelopPrimeNugz'svisualidentity.

Thedocumentherebyrepresentsthebrand'svisualguide,servingasabestpracticesreference
forusingthePrimeNugzlogoindigitalandprintenvironments.Hereyoucanfind:

-theconceptbehindyourlogo
-thetypeused
-thecolorsofthebrand
-howtonotusethelogo
-afewrecommendations

Iam veryexcitedtoseeyourbrandgrowandreachitsaudience!

Regards,

AndreiSerchis
ExecutiveDirector
SerchisCreative

ThankYou 3



PrimeNugzisanUK-basedcannabisbusiness,specializedinretailing
exclusivelypremium products.

Thebrandneededanoriginal,noticeablebutprofessionallogo,that
wouldfurtherbefoundinpackaging,printanddigitalchannels.

Thecannabisleafandthecolorschemebothserveasaccentsonthe
industryinwhichPrimeNugzexcels.

Concept 5



Knightush

KnightBrushisinspiredbythevintageera,whensignpaintingwas
regardedasaveryimportantpartforcreatingstorefrontsignboard,
brandingandpromotionaladsonthestreet.

Thefontwasdesignedtoresemblethenaturalbrushpaintinglooks,
whilekeepingasharp,strongappearanceacrossanycanvases.

Typography 7



GurkhaGreen FinchGreen

HEX #9EA275 HEX #646649
RGB 158 162117 RGB 100 10273
CMYK 40 27622 CMYK 57457427

IronGray KelpGreen

HEX #E6E6E8 HEX #444535
RGB 230 230 232 RGB 68 6953
CMYK 8 650 CMYK 63547348

Chromatics 9



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TheexamplesherebyrepresentwronguseofthePrimeNugzlogo.
Makesureyouavoidmakingsuchmodifications.

WrongUse 11



Dearclient,

ThankyouagainforchoosingSerchisCreative.ItwasapleasuretodevelopPrimeNugz'svisualidentity.

ThinkingofusingthePrimeNugzlogoincreatinganyofthese?

-packaging in/andreiserchis
-businesscards SerchisVideos
-socialmediaads serchis.design
-posters andreiserchis
-stickers serchis
serchisvideos
Icano era10% discountonyournextorder! AndreiSerchis

Regards, [email protected]
www.serchis.com
AndreiSerchis
ExecutiveDirector ThankYou 13
SerchisCreative