SerchisCreative
Design&Advertising
(707)238-2817
[email protected]
2JepilorSt,500256
Brasov,Romania
www.serchis.com
LogoProposal
TheKemist
“Wehaveanexistinglogo;wewerelookingforideastoseewhatwecouldaddoredittomakeitbetter.
Wealsorealizeitissimilartoanothercompany’slogo,sowewerealsotryingtoseehowwecould
makeitslightlydierentfrom thatone.”
2 FirstVersion
FirstVersion 3
Atthepresentmoment,thereare118stableelementslistedintheperiodictable,
Oganessonbeingthelastadditionin2016.
The119thelementideablendsthechemicalconnectionwithasharp,periodictablelook
andthehighestatomicnumber-afreshapproachtothemusicalgraphicfield.
4 SecondVersion
SecondVersion 5
Here’samoreaggressiveandmodernlook,usingextra-sharpcornersand
custom typographytoshowexperienceanddemandrespect.
Theprolonguedarmsoftheletter‘K’fillthewhitespaceinsidethecircle,
whilekeepingaslim appearanceintheblendwiththebackground.
6 ThirdVersion
ThirdVersion 7
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The Kemist - Logo Proposal by Serchis Creative
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