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Guidelines and best practices for using the Avraam Travel logo and its voice.

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Published by Serchis Creative, 2018-04-28 12:52:55

Brand Manual - Avraam Travel

Guidelines and best practices for using the Avraam Travel logo and its voice.

Keywords: brand,manual,logo,design,avraam,travel,branding,alymedia,serchis,serchis.com

BrandManual



Concept 3



HurmeGeometricSans2Bold
HurmeGeometricSans2Light

HurmeGeometricSansisaseriesoffontfamilieswithdistinctivequalitiesandfeaturesthatshare
thesamebasicconstructionandproportions.Eachofthe4HurmeGeometricSanssub-families
includes7weightsandmatchingobliques,rangingfrom hairlinetoblack.Alternatecharacters&
otherOpentypefeaturesmakeforaversatilefamilythatcanbeadjustedforspecificneeds.

AaAa

Typography 5



midnightblue cinnabarred

#002B75 #E7373A
RGB0/43/117 RGB231/55/58
HSB218/100/46 HSB359/76/91
CMYK100/63/0/54 CMYK0/76/75/94

Chromatics 7



ColorFlexibility 9


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