Brand Manual - feelingz

Brand Manual

©2019 Serchis Creative



©2019 Serchis Creative Serchis Creative
Catalogue no. SC-198 Design & Advertising

Release date: 2 Jepilor St, 500256
January 28, 2019 Brasov, Romania

Client: (+1) 707 238 2817
BDRM Records [email protected]

Project: www.serchis.com
feelingz



Thank you for choosing Serchis Creative. It was a pleasure to develop feelingz’s visual identity.

This document represents feelingz’s brand manual, serving as a visual guide and best practices
reference in future applications of your logo. You will find here:

- a brief description of feelingz
- the concept behind the logo
- the type used
- the color palette
- the chromatic flexibility guide

- how to not use the logo
- a few recommendations

I am very excited to see your brand grow and reach its audience!

Regards,

Andrei Serchis
Director
Serchis Creative

A. Serchis



Project Brief

feelingz is an uprising secret artist coming out of BDRM Records, a
record label founded and managed by Michaela “Mickey” Shiloh in
Los Angeles, CA.

Her first track, Don’t Talk, was already declared Staff Pick of the Week
by BeatStars in January 2019. She is also featured on several tracks by
BDRM Records, listed for sale on their BeatStars profile.

Among the producers whom feelingz is working with, the most notable
are Shawn “Source” Jarett, producer for French Montana and Juicy J,
and Nick Joy aka “100 Million Did That”, founder of 237 Music Group.



Concept

The logo has been created through merging individual cut-out letters
of a thick serif typeface into a modern classy logotype. The artist’s name
was stylized with a lowercase f.

By using a dark, unsaturated color scheme along with the timeless
logotype, feelingz has her visual identity aligned with the emotions
transmitted by her music.



Typography

Typeface: Clarendon BT
Weight: Black
Category: Serif
Benjamin Fox was a type designer and punch cutter for the Fann Street
Foundry. It is generally believed that Fox based the Clarendon design on

Aaa popular serif text typeface of the time – and “simply” made it bolder.
The Clarendon BT family was designed for large textual advertising and
a diversity of display content, coming out as a careful revival of the
original 18th century design.



Chromatics

The color palette for feelingz blends a solid coated Pantone gray with a
linear, bicolor gradient, positioned at precisely 38°.

Name Iron Gray Style Linear Name Mine Shaft Name Dusty Gray
PMS 427 C Type Bicolor PMS - PMS -
RGB 208 211 212 Color 1 #363636 RGB 54 54 54 RGB 153 153 153
Color 2 #999999
CMYK 7 3 5 8 Angle 38° CMYK 69 63 62 56 CMYK 43 35 35 1
HEX #D0D3D4 HEX #363636 HEX #999999



Color Flexibility

Logo color: Iron Gray

Background color: Gradient

Logo color: Iron Gray

Background color: Black

Logo color: Mine Shaft

Background color: White



Wrong Use

Different color Use unassigned
Altered shape colors with caution
Added shape
Never modify the
logo’s aspect ratio

Never add an extra
shape to your logo



Thank you again for choosing Serchis Creative. It was a pleasure to develop feelingz’s visual identity.

This brand manual will serve you and your designer in future advertising concepts. For complete and
consistent branding, I recommend the following messaging materials:

- website
- cover artwork
- business cards
- social media ads
- Instagram growth

Let me know if I can help with any of these - I’d be excited to help further develop your brand. You can get in
touch by email or find me on all major social media channels as @serchiscreative.

Good luck in your branding journey, and I’m looking forward to see feelingz grow!

Regards,

Andrei Serchis
Director
Serchis Creative

A. Serchis