YOUTUBE MARKETING PPT

Let’s Go Digital via
You-Tube!

Why is You-Tube Imp for Business

 Improves SEO Ranking & Visibility
- 2nd biggest Search Engine
- Videos are 53 times more likely to generate 1st page ranking

 Increase Brand Awareness
- Avg. You tube User visits the site 14 times a month
- Millions of videos are favorited everyday
- Get immediate recognition with paid video promotion.
- Pay only for views.

 Get Popular on Social Media
- 700+ videos are shared every minute

Why is You-Tube Imp for Business

 Low Cost:
- Free video Hosting.
- No Longer need to upload corporate videos on webiste. Upload
on YT & embed them on websites.

 Build Brand Loyalty
- Sharing videos on public channel gives you the opportunity to
showcase the offering in respect to Infrastructure, Academics etc.
- Customers are loyal to brand that reflect their values & have a
sense of personality.

 Educate your Customer
- Offering info about your products or services engages your
consumers
- Creates a buzz around your brand that is different from typical
advertising.

Why is You-Tube Imp for Telangana

 Demonstrate Authority
- Share videos of presentations, panel discussion, conferences and
even brainstorming sessions.
- These videos will help secure your place as a thought leader in your
industry.

 Measurable
- One can track the number of views a video has recieved, the

 Feedback
- Gives you an the opportunity to hear from your customers be it
Good or Bad.

You-Tube Marketing

 Engagement What does success look
 Loyalty like?
 Retention
 Awareness
 Sales
 Research & Development
 Feedback

YouTube Advantage
 Help you decide between various ad formats
 Manage your YouTube Channel
 Working with your YouTube Blogs
 Promotion of Videos and Monetization
 Strong understanding of the target audience
 Optimizing YouTube Campaigns to get a great ROI

You-Tube Offerings: What does success look
lik?
(1) Channel Creation & Management
- Credibility
- Additional Content
- Information
- Connections
- Feedback

You-Tube Offerings: Skippable Ads

(2) Paid Videos Promotion

 True-View lets viewers choose your video ad or
cshkoiposiet itfotwheaytc'rhe ynoout rinmteersessatgede. You pay only when they
ytooutEhrvememrey,soasnnaedgewyoinusr:evaicehwpeersopclheowosheoaadrsetphraitmaered rteolehveaanr t
 Ability to test your creative messages at length.
 Increases view count of your videos
Targeting: Keyword, Category, Placement, Demo
 Pricing: Auction, CPV.

You-Tube Offerings:

(2) Paid Videos Promotion Non-Skippable Ads

theNsoigthhitn, gsoduenlidv,earnsdymouortibornanodf mviedsesoage better than

 Reach millions of people and turn passive viewe
rs into passionate brand advocates with this highly
engaging, interactive online video ad format

Mo3r0e0thManillainoynoPnree eRlsoelliinmthperemssaiorknest per month.
DeTmaorgeting: Category, Keyword, Placement,
Pricing: Reservation based Auction model

You-Tube Offerings:

Complimentary Banners along with Non-Skippable Ads