Summer Internship Documentation 2022

Summer Internship
Documentaion

National Institute of Fashion Technology Jodhpur User Interface and Experience Designer at
Department of Fashion Communication 2019-23 AVAIL ADVERTISING PVT. LTD. Pune

Project By - Bhimrao More (BD/19/4788)
Industry Mentor - Mr. Akshat Shaligram
Faculty Mentor - Mr. Dipraj Sinha



NATIONAL INSTITUTE OF FASHION TECHNOLOGY, JODHPUR
DEPARTMENT OF FASHION COMMUNICATION

SUMMER INTERNSHIP
DOCUMENTATION

A Project submitted to
Department of Fashion Communication

NIFT - Jodhpur

GUIDED BY - MR. DIPRAJ SINHA
SUBMITTED BY - BHIMRAO MORE (BD/19/4788)

Copyrights 2022 by National Institute of Fashion and Technology

All rights reserved. No part of this document may be
reproduced, stored in a retrieval system, or transmitted
in any form or by any means, electronic, mechanical,
photocopying, recording, scanning, or otherwise in any form
without the written permission of the copyright owners.



Offer Letter

Completion Letter

Mentor Certificate

This is to certify that this Summer Internship Project carried out at
Avail Advertising Pune is a record of work completed and compiled
by Bhimrao More (BD/19/4788), a student of Bachelor of Design,
Fashion Communication (2019-2023), National Institute of Fashion
Technology, Jodhpur, during the period 6th June- 14th August 2022.
It represents her work at Avail Advertising and does not form the
base of previous works.

Under The Guidance of Faculty Mentor
Mr. Dipraj Sinha
Assistance Professor

Department of Fashion Communication,
National Institute of Fashion Technology, Jodhpur

Student Declaration

The work presented in this document is authentic and
original and is the outcome of the Internship Project done by
me at Avail Advertising, Pune.
No portion of this work has been submitted for another
degree or qualification to this institute or any other
university or other institutes of learning.
I also declare that the content of the document is the
product of my work except to the extent that assistance
from others in the project design and conception or style,
presentation and linguistic expression is acknowledged.

Bhimrao More
Department of Fashion Communication,
National Institute of Fashion Technology, Jodhpur

Acknowledgment

I would like to extend my heartfelt gratitude to Mr. Akshat
Shaligram (CEO, Avail Advertising Pvt. Ltd.) for providing me
an opportunity to work with their esteemed organization. I’d
like to thank my mentor, Mr. Satvik Kishore, and my manager
Mr. Prince Kumar for guiding me well throughout my time
here at Checkout. They are people full of knowledge and
experience. I am very grateful to them for their guidance
and support in aiding my learning. I am grateful to the whole
Design team at Avail with whom I worked directly in Office
, for making my time comfortable. I would also like to thank
the campus director, Mr. GHS Prasad for providing this
marvelous opportunity to carry out my Summer Internship
Project and Mr. Dipraj, my Faculty mentor, who helped me
throughout my project with his valuable feedback and
helping me in drafting this report and preparing my best for
the presentation and juries.

My family and friends deserve a special mention for
constantly motivating me throughout my Summer
Internship Project,and also providing constant mental and
emotional support.

Working from home has its
perks, but I have forgotten
how to socialize. I am grateful
for our Online team meetings,
as they have helped me retain
whatever awkwardness is left
of the socially awkward human
that I am.

Summer internship project 2022 / Introduction 012

Preface The WORK YOU DO while you
PROCRASTINATE is probably the work
YOU SHOULD BE DOING for the

REST OF YOUR LIFE

-Jessica Hische / Lettering artist and Author

My Summer Internship project is a compilation me with an opportunity to have a detailed
of work I did during my tenure from 06th study of the various process involved in this
June- 14th August 2022. Initially starting with industry. These sixteen weeks have trained
The Design System, 1 extended my work in me to understand professional ethics and the
various other sections like Graphic design, way to handle responsibilities as an individual.
Social media management, and a little bit of This document is prepared on the basis of
UI design. The design system was a thorough comprehensive studies, daily assignments and
study of introducing new components and other related work carried out at the firm.
using it through the brand offline and online to
bring consistency. This internship has provided

Summer internship project 2022 / Introduction 013

Working at Avail has definitely
given me amazing stories to
work on and I hope I have done
justice to them through my
designs.

EVERY GREAT DESIGN begins with an
even BETTER STORY.

Lorinda Mamo/Graphic Designer

Content

01. Introduction 02. Projects - Major

I About Avail Advertising I Design System
II Mission and vision II Raaya
III Founders III Tulshibaug
Iv Organization structure Iv Utoplex
V My Role

03. Projects - Minor 04. Conclusion 05. References

I AVK Law 01. Learning 01. Resources
01. Experience 01. Image attribution

Summer internship project 2022 / Introduction 16

Everything is DESIGN
Everything
- Paul Rand

Summer internship project 2022 / Introduction 17

Avail Advertising It started with a thought that insists
upon breaking the cluttered, cliché, and
Avail Advertising India Private Limited shallow market scenario. To bring a
is a 360-degree advertising agency fresh, innovative, and feasible approach
based in Pune, India. It has been well to creative advertising that will set new
known in creative advertising for benchmarks in advertising.
over two decades. We are constantly
working towards creating creative Avail Advertising follows a
strategies & solutions for various system that ensures quality
brands in the corporate world. outcomes and smoothen the
creative process. A calculative
The Company effectively utilizes print, approach toward providing
outdoor, and Online Advertising in Pune, practical and highly creative
India. Having a solid presence in Design, solutions has helped create a
Branding, Social Media, and Digital & strong brand identity.
Events for over two decades. We are
committed to offering comprehensive
creative services for brands in several
segments.

Summer internship project 2022 / Introduction 18

Mission To help users discover,
consume and connect with
Vision their past, culture, and history
Values in a compelling storytelling
format that revolves around
one day at a time!

Create “a gateway to history,
one day at a time,” ensuring
global and unbiased access to
history and its elements.

From our internal
conversations to building
products of tomorrow, they
follow ethical practices in every
step of our pathway.

Summer internship project 2022 / Introduction 19

Team HISTORY is STORIES.
And PEOPLE. And
With a Creative Department that THEIR STORIES.
brainstorms and thinks not just out of
the box but far away from it, our Art
Department travels away with them
as well to materialise their vision. Our
Media Department is no less; these
guys are the master of all trades and
their idea of taking a break is just
glancing at their cutting chai lying on
their desk and working.

Avail is a team of people from various
professional backgrounds coming
together for a single purpose- making
History accessible to all in a fun,
interactive and engaging way and
to break the notion that “History is
Boring”,

Summer internship project 2022 / Introduction 20

Founders Designers Content & Marketing

Mr. Avinash Shaligram Miss. Bhagyashree Gajare Miss. Anushka Trivedi
Mr. Akshat Shaligram Mr. Rushikesh Kondhalkar Miss. Rishika Jain
Mr. Deven Kelkar Miss. Juee Sathe
Mr. Bhimrao More

Summer internship project 2022 / Introduction 21

With a Creative Team that
brainstorms and thinks not just out of
the box but far away from it, our Art
Department travels away with them
to materialize their vision. Our Media
Department is no less; these guys are
the master of all trades, and their idea
of taking a break is just glancing at
their cutting chai lying on their desk
and working.

Summer internship project 2022 / Introduction 22

My Role &
Association

User Interface & I was hired at Avail Advertising meaningful user experience for
Experience Designer as a UI/UX Design Intern. My users, I had to collaborate with
key responsibilities included people to get the necessary
working on designing the user information in order to
interface designs for the app as understand the user’s wants and
well as the website. Throughout pain points and produce results.
my internship, I have worked In addition to focusing on refining
with professionals from many the present platform’s interface,
departments, including marketing, the Avail design team is also
operations, and development, and working on new designs for the
to learn something new every day. platform that will be adopted in the
To design and construct a future.

Summer internship project 2022 / Introduction 23

Why Avail
Advetising?

Whenever I help with a new gadget, interact effectively with one another. Avail Advertising while also focusing
I am always fascinated by its With 3.5 years of Fashion & on providing a meaningful experience
practicality. But the idea of designing Lifestyle Accessory Build & Fashion for the users.
one never occurred to me until COVID Communication expertise under my My design brief specified that I was to
hit the world in 2020. As everything belt as a firm basis, I felt well equipped create the company’s mobile app and
went online and people became more to create applications in the large website, which was just what I had
reliant on various apps, the demand spectrum that I had always intended hoped for to get started.
for user experience designers to explore. As a result, this project.
increased. That is when I first came After a few internships in fashion,
across the term “UI/UX Design. I got my first Internship as a UI/
It appeared to be a foreign phrase to UX Designer, and I was tasked with
me at first. However, after delving a designing the mobile and website for
little deeper into it, I discovered that
it is a sub-discipline of both Fashion
& Lifestyle Accessory Design and
Fashion Communication that deals
with designing user-enhancing
experiences and creating interfaces
that allow users and products to

Summer internship project 2022 / Introduction 24

User interface (UI) design builds with a product. This can include
interfaces focused on styling and typography, color palettes,
interactivity. The UI designer’s goal buttons, animation, and other
is to create an interface the user imagery. Think about all the things
finds easy to use and aesthetically you might do on an app slide to
pleasing. delete, pull down to refresh, enter
text, etc. These visual elements

What is User Interface (UI)
Design?

UI design prioritizes the user’s or animations that allow you skills to create interfaces with
visual experience. A good user to interact with the app must a good look and feel. Usually, UI
interface is functional, reliable, and be designed. There are a lot of designers take the user flow
enjoyable to use. User interface similarities between Ul and graphic and wireframes for individual
design should minimize the design, but they are not the same screens/pages created by UX
effort the user has to invest in thing. designers (skeleton of design)
interacting with a product and and turn them into something
help users accomplish their goals The role of UI designers is aesthetically pleasing (dressing up
quickly. more relevant to the visual the skeleton).
representation of information. UI
UI designers focus on visual designers should have graphic
touchpoints that let users interact design, visual design, and branding

Summer internship project 2022 / Introduction 25

User experience (UX) design is the It is important to distinguish the
process design teams use to create total user experience from the user
products that provide meaningful interface (UI), even though the UI is
and relevant experiences to users. an essential part of the design. We
This involves the design of the entire should UX and usability: According to
process of acquiring and integrating the definition of usability, it is a quality
the product, including aspects of attribute of the UI, covering whether
branding. Design, usability, and
function. What is User Experience (UX)
Design?
The first requirement for an
exemplary user experience is to the system is easy to learn, efficient A UX designer’s typical tasks vary
meet the customer’s exact needs to use, pleasant, and so forth. Again, but often include user research,
without fuss or bother. Next this is very important, and total creating user personas, designing
comes simplicity and elegance user experience is an even broader wireframes and interactive
that produce products that are a concept. prototypes as well as testing
joy to own and use. Authentic user designs. These tasks can vary
experience goes far beyond giving UX Design is User-Centered significantly from one organization
customers what they say they want to the next, but they always demand
or providing checklist features. In User-centered design is an iterative designers to be the users’ advocates
order to achieve a high-quality user process where you take an and keep the users’ needs at the
experience in a company’s offerings, understanding of the users and their center of all design and development
there must be a seamless merging context as a starting point for all efforts.
of the services of multiple disciplines, design and development.
including engineering, marketing,
graphical and industrial design, and
interface design.

Summer internship project 2022 / Introduction 26

Project Timeline

JUNE
JULY

New India Imaging Website (UI+Research)
1471 Tulshibaug Website (UI+Research+Development)
Raaya Website (UI/UX+shopify Development)

Summer internship project 2022 / Introduction 27

AUGUST

AVK Law (UI) A good-looking website is a
delight to the viewer’s eye, and
an interactive design brings in
the viewer’s involvement. As a
UI/UX, my goal was to make the
site have a look and feel that can
communicate with the viewer
easily.

Summer internship project 2022 / Project one 28

Project One Raaya aims to redefine men's
fashion for every generation,
Raaya offering a range of Indo-
western and Traditional
User Interface Design apparel with a blend of rich,
comfortable, fashionable and
subtle attires, footwear and
Accessories.

Project Duration Scope of work Project Deliverables

6 Weeks User Interface for Website Prototype &
website Style Guide

Summer internship project 2022 / Project one

Summer internship project 2022 / Project one 030

Mission We aspire to refashion and
enhance men’s ethnic wear
Vision by unifying tradition, craft and
Values suave at an attainable price.

Expand the brand name globally
and be recognised for Men’s
Indian traditional wear.

Trust, integrity, accountability,
commitment and passion are
treaded all together with the
same intention to deliver the
finest quality products.

Summer internship project 2022 / Project one

Project Brief • Redesign Interface Design for Raaya Pune
Format Website.

• This is done keeping in mind the 'Royal and '
aspect of the system. - The interface is to be
designed in a way to make both the Products
and the Navigation easily accessible.

• The limitations due to the smaller screen size
must be countered while keeping the User
Journey smooth simultaneously.

A Detailed website High fidelity prototype
prototype containing all the visuals to ease the
work of website deveopment

Typography Header - Playfair Regular
Body Copy - Futura
Image Caption - Futura

Summer internship project 2022 / Project one 32

User Experience Pain Points of old website UI
User motivation
We at Avail believe in providing Site map
ensures the quality outcome and Mid to High Wire frames
smoothening the creative process. To
do that, we are buliding users friendly
shopping platform. Raaya wants to
bring advanced features to their
website that are easy to use, hence
serving as an ideal way to make our
platform reach a vast audience.

Because the amount of content on
the platform is extensive, it has to be
segregated in an organized and logical
way to provide a seamless journey for
the user that is easy to use for first-
time users.

Summer internship project 2022 / Project one 33

Pain Points of old website UI User Motivation

• Difficulty navigating through • Be able to easily locate
the web and navigate through the
categories and sections in the
• Too much content is platform
overwhelming.
• Great variety of products.
• Indivisual product page is not • The ease of navigation
informative and not highlights
the visuals. for product selection to
purchasing
• Difficulty finding Products,
information.

• Non legibale text in the design
system.

Summer internship project 2022 / Project one 34

Site map

Home page

Outfits Accessories New Arrival Occasion

Kurtas Mojri Cocktail
Kurta Sets Stole Day wear
Sherwani Safa Engagement
Indo Western Mala Haldi
Suits
Jodhpuri
Jackets
Jacket Sets
Blazers-Coats
Pathani Sets

Summer internship project 2022 / Project one 35

When it comes to usability, ease
of navigation is a top priority. The
sitemap lists all the segregated
pages of the platform and their
relation to one another. The
information hierarchy and the
content's continuity are also
taken into account while creating
the sitemap.

Wedding Store locator Brand Story

For friends & Family Our Story
For Grooms Franchise Inquiry
Stores

Summer internship project 2022 / Project one 36

Old Website UI

Summer internship project 2022 / Project one 37

Summer internship project 2022 / Project one 38

Design & Protoyping

Summer internship project 2022 / Project one 39

Summer internship project 2022 / Project one 40

Developed website

Summer internship project 2022 / Project one 41

Summer internship project 2022 / Project two 42

Project Two

AVK Law

User Interface Design

Project Duration Scope of work Project Deliverables

3 Weeks User Interface for Website Prototype &
website Style Guide

Summer internship project 2022 / Project two

Summer internship project 2022 / Project two 030

Mission To shield our clients from the
legal warfare by providing
Vision them with a preventive cocoon
Values through upfront and timely
compliances.

To encapsulate our clientele
from any legal obligations.

We Pledge To Handle Complex
Deals With Legitimate, Lawful
Assistance

Summer internship project 2022 / Project two

Project Brief • Design Interface Design for AVK Law Group of
Yashaswi Group Pune Website.

• This website is more a informative and the
portfolio of their work

• Main goal was to make it legible and to ease to
navigation.

Format A Detailed website High fidelity prototype
prototype containing all the visuals to ease the
work of website development

Typography Header - Zodiak
Body Copy - Articulat CF
Image Caption - Articulat CF

Summer internship project 2022 / Project two 46

Site map

Home page

About Practice Area Blog Media Careers Contact

Mission Litigation
Vision
Arbitration

Dispute Resolution

Corporate & Commer-
cial advisory

Labour law & compli-
ance

Contract drafting &
management

Real estate

Environmental law

Summer internship project 2022 / Project two 47

When it comes to usability, ease
of navigation is a top priority. The
sitemap lists all the segregated
pages of the platform and their
relation to one another. The
information hierarchy and the
content's continuity are also
taken into account while creating
the sitemap.

Summer internship project 2022 / Project two 48

Design & Prototyping

Summer internship project 2022 / Project two 49

Summer internship project 2022 / Project two 50

Developed website