NuFFooDS Spectrum Feb 2021

Volume 8 | Issue 6 | February 2021 | `100 52 pages including cover

www.nuffoodsspectrum.in

GROWTH SPURT
OF INDIAN
NUTRIENTS
INDUSTRY
HITS Rs 23k Cr

Mankind
Pharma Ltd

Sami-Sabinsa
Group Ltd

Abbott
India Ltd

Website: www.nuffoodsspectrum.in
Email: [email protected]



4 EDITORIAL NUFFOODS SPECTRUM | February 2021 | www.nuffoodsspectrum.in

‘White Poison’ persists

Dr Milind Kokje
Chief Editor

Concern about excessive consumption of sugar million MT from October 2017 to September 2018,
has taken the centre stage, especially during it increased to 27.5 million MT the next year. But it is
COVID-19. Diabetes was one of the many estimated to come down to 27 MMT from October 2019
comorbidities identified and assigned to the groups to September 2020.
vulnerable to the novel coronavirus. Diabetes lowers
the immunity and increases the risk of infection, as per Per capita sugar consumption in India is stagnated
studies conducted during the height of the pandemic. at 19 Kg per year, 4Kg less than the world average of
23 Kg. Per capita consumption hike from 2000 to 2016
A study in Spain showed that even non-diabetic was among the lowest in the world. Still, our number
COVID-19 patients, but with abnormally high blood of diabetic patients is high. The International Diabetes
sugar levels were at increased risk of serious illness Federation estimates 77 million diabetics in India, the
and death, indicating a link between high blood sugar second-highest in the world, considered as the diabetic
(hyperglycaemia) and higher rate of fatalities. However, capital of the world. This is probably because whereas
the study could not ascertain the reason for the one class of people are very health conscious and avoid
association between high blood sugar and a higher risk sugar, another class is having more sugar, balancing the
of death. overall demand.

One more problematic association between Sweegen, as an organisation with a mission to
COVID-19 and sugar that had been observed in several reduce the sugar and artificial sweeteners in the global
cases was that severe COVID-19 infection could produce diet, has recently published a white paper on ‘Sugar
abnormally high blood sugar levels even among the non- reduction in the spotlight during the era of COVID-19’.
diabetics. In a study in Wuhan in China, from where the It has said that the need to reduce calories and sugar
COVID-19 pandemic originated, medical records of 600 becomes even more apparent as complications from
patients treated at hospitals were examined, particularly COVID-19 disproportionately impact those suffering
blood sugar levels, the severity of the disease and death. from chronic disease.

One hundred and fourteen of the 600 patients died. In 2015, WHO established a formal guideline
The researchers found a high level of fasting blood recommending that the reduction of added sugar intake
glucose to be highly predictive of death. About 29 per be less than 10 per cent of total energy intake with a
cent had very high fasting blood glucose and 17 per cent further suggestion for intakes to be below 5 per cent
reported sugar levels amounting to pre-diabetes. The of energy intake. In the last few years, there has been a
study also showed that patients with very high blood lot of awareness to reduce sugar consumption. Several
sugar were 2.3 times more likely to die and had four- processed foods and beverages proudly carry the ‘no
time higher odds for fatal complications. Even those sugar’ tag on the products.
in the pre-diabetes category, 71 per cent had a higher
risk of death and 2-6 times higher chances of serious Experts recommend lowering the consumption
complications. In India, too, a spike in sugar levels of of added sugar, referred to as the ‘White Poison’ by
non-diabetic COVID-19 patients was in several cases. some. Substituting it with plant-based, natural-origin
Doctors feel one more cause of COVID-19 induced and nature-based sweeteners seems like a better way
dysglycaemia could be the use of steroids to treat to fight this enduring battle. With COVID-19 showing no
patients with respiratory failure. signs of retreating fully, it is prudent to stick to the old
adage of ‘limiting one’s indulgences’ and consciously
Such alarming findings demand a closer look reducing the sugar intake.
at sugar consumption, under a new lens of inquiry.
Fortunately, India’s overall sugar consumption has
remained almost static in the last five years. From 26.5

Volume 8  |  Issue 5  |  February 2021
www.nuffoodsspectrum.in

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6 INSIDE NUFFOODS SPECTRUM | February 2021 | www.nuffoodsspectrum.in

17COVER STORY

GROWTH SPURT
OF INDIAN
RsNUTRIENTS 2IN3DUKSTCRYr
HITS

With over 1000 companies actively involved in the business of manufacturing 21
and selling nutra products comprising of vitamins/ minerals/ nutrients (VMN),
the Indian nutrients market has registered a growth of 10.5 per cent in 2019-20 Mankind Pharma Ltd
to garner Rs 23,893 crore against the previous year’s sales revenue of Rs 21,616
crore. Indian companies contribute 66 per cent of the total VMN industry while the Rajeev Juneja
remaining 34 per cent comes from the MNCs. The Western region is dominating the
VMN industry as 71 per cent of the companies are based in this region, followed by Chief Executive Officer
the Southern region, home to 21 per cent of the Nutra companies.

22 23 24

Sami-Sabinsa Abbott India Ltd Torrent
Group Limited Pharmaceuticals Ltd
Anil Joseph
Dr Muhammed Majeed Samir Mehta
Managing Director
Founder & Chairman Chairman

25 26 27

Alkem Procter & Gamble Pfizer Ltd
Laboratories Ltd Health Limited
S Sridhar
Sandeep Singh Milind Thatte
Managing Director
Managing Director Managing Director

28 29 30

Danone India Macleods Meyer Organics
Pharmaceuticals Pvt Ltd
Himanshu Bakshi Pvt Ltd
Uma Kalekar
Managing Director Rajendra Agarwal
Managing Director
Director

NUFFOODS SPECTRUM | February 2021 | www.nuffoodsspectrum.in INSIDE 7

REGULARS

Editorial 04

Video Snippets 08

Policy and Regulatory News 09

Finance News 11

Company News 12

Start-Up News 14

Q&A 38 World News 16

“India ranks 6th in terms People News 44
of number of products
available for the online Academic News 46
probiotic market”
R&D News 47
Bérengère Feuz,
Marketing Director, Lallemand Supplier News 49
Health Solutions, France

10 16

Nutra 40 46 48
50
Changing the wave
of growth through
Tech & Innovation

Amit Srivastava,
Chief Catalyst,
Nutrify India, Mumbai

FSSAI Initiative 42

Hygiene Rating
& Safety of Food

Arun Singhal,
CEO, FSSAI,
New Delhi

8 VIDEO SNIPPETS NUFFOODS SPECTRUM | February 2021 | www.nuffoodsspectrum.in

Dr Acknowledgements
Anandharamakrishnan,
Director of Indian The Good Food Institute India is grateful for your
Institute of Food partnership and hope to do a lot more together in
Processing Technology 2021.
(IIFPT), Thanjavur talks
about the challenges - Varun Deshpande, Mumbai
facing India with regard
to food startups.

Scan the QR Code »

Atul Saxena, Thank you for the cover story feature and many
Joint Secretary, thanks for supporting Athletebit Healthcare.
Ministry of Food
Processing Industries, - Mathew Chacko, Mysuru
Government of India,
New Delhi shares Thank you so much for all-year round support in
details on the food Arjuna Natural and Dolcas Biotech.
R&D schemes for
industry & academia. - Liat Simha, Israel

Scan the QR Code » The cover story is a lovely piece. Thank you for
featuring Goel Group.

- Malika Bhavnani, Mumbai

Shaminder Pal Singh, Thanks for your feedback. We have taken
Director of R&D - note of your suggestions and will surely try to
Scientific & Regulatory incorporate the content accordingly in coming
Affairs - South Asia, issues. Please keep sending us your feedback
PepsiCo, Gurugram and updating us on your views about the issue
is of the view that the and keep giving your opinions on the content.
largest innovation is
taking place in the – Editor
kitchens of India.
Please send your feedback to
Scan the QR Code » [email protected]

NUFFOODS SPECTRUM | February 2021 | www.nuffoodsspectrum.in REGULATORY NEWS 9

FSSAI issues FSSAI sets standards
for processed
new labeling food fortification

guidelines for The Food Safety and Standards Authority of India (FSSAI)
has recently laid out standards for permissible degrees of
packaged foods micronutrients for fortifying food products that are processed,
for example, bread, breakfast oats, biscuits, noodles, rusks,
The Food Safety and Standards Authority buns, pasta and juices. Companies that manufacture such
of India (FSSAI) has laid out new labelling products can fortify them with micronutrients willfully.
and display norms. Packaged food Additionally, products that are high in sugar, fat and salt
companies must mandatorily display will be prohibited from the
expiry date instead of best before date. The processed food category. The
nutritional information on the principal FSSAI has limited the amount
display panel must be in bigger font of fortification that can be
sizes. Also, the veg/non-veg classification added to 15-30 per cent of
symbol must be on the front of the pack. the normal day to day dietary
All of this will take effect from January 1, input levels. This has been
2022. For the first time, FSSAI has defined done to ensure a balanced
the age of children for the food industry as utilisation of micronutrients
below 18 years. Labelling regulations have fortified items. Organisations
also been laid out for the e-commerce will have the option to
food business operators and the restaurant augment the products with zinc, iron, folic acid, vitamin
industry. When a food item is sold through A, nutrient B12, among several other micronutrients. The
e-commerce or any other direct selling issued notification has defined the levels of these vitamins
means, the mandatory requirements of the along with minerals for every 100 gm. For instance, iron
label shall be provided to the consumer degrees have been set at 1.4-1.7 milligram per 100 grams of
before sale through appropriate means. grains. These norms will become effective from July 1, 2021.
The earlier proposed key provisions, Essentially, reasonable levels of supplements, for example,
however, regarding colour-coded labels zinc, iron, nutrient B1, nutrient B3 and nutrient B12 have been
to classify food products that are high in indicated in the principles for biscuits, rusks, buns and bread.
salt, fat and sugar and front-of-the-pack
labelling are still not finalised.

FSSAI limits trans fats levels in foods

The Food Safety and Standards levels were set at 5 per cent to is a crucial step in that direction.
Authority of India (FSSAI) has limit trans-fats in both edible oils As per WHO’s REPLACE second
declared that all edible refined oils, and in all foods. The World Health annual report in September 2020,
margarines, bakery shortening, Organization (WHO) has called around 40 countries have already
vanaspati, mixed fat spread and for global elimination of trans implemented the best practices to
vegetable fat spreads may only fat by 2023 and this regulation eliminate trans fats. These policies
contain up to 3 per cent trans fats reduce industrially produced trans
by January 2021 and 2 per cent fats levels to 2 per cent or less of
or less trans fats by January 2022. total fats in all foods. FSSAI's new
The move by FSSAI is the first step regulations will bring the trans fats
towards fulfilling its duties stated levels down to the limit suggested
in 2018 when the permissible by the WHO.

10 REGULATORY NEWS NUFFOODS SPECTRUM | February 2021 | www.nuffoodsspectrum.in

APEDA initiates export of nutrient-rich moringa powder

In a bid to promote moringa products activities in a planned manner. contract farming entered under
exports from India, the Agricultural The company has 240 hectares of the certified organic status of the
and Processed Food Products Moringa plantation, which includes produce. The company plans to
Export Development Authority land owned by the company and export around 40 metric tonnes of
(APEDA) has been supporting moringa leaves powder to the US.
private entities in creating necessary The APEDA has been constantly
infrastructure. Two tonnes of facilitating the budding exporter
organic certified Moringa powder for enhancing the moringa exports
were sent to the United States from India. With more moringa
through air consignment on processing units being created
December 29, 2020. One of the through the support of APEDA, the
APEDA registered exporter from exports would be increasing in the
Telangana, Medikonda Nutrients has next few years, which would bring
been supported to start the export benefits to the farmers.

Govt focuses on ICAR inks MoU with
MoFPI to support
portable water food entrepreneurs

testing devices The Indian Council of Agricultural Research (ICAR) has signed
a Memorandum of Understanding (MoU) with the Ministry of
The National Jal Jeevan Mission, Department Food Processing Industries (MoFPI) to strengthen the activities
of Drinking Water & Sanitation, Ministry of capacity development, exchange of scientific and technical
of Jal Shakti has launched an innovation information and need based research for one district one
challenge in partnership with Department of product initiatives and other products under the Pradhan
Promotion of Industry and Internal Trade to Mantri Formalization of Micro Food Processing Enterprises
develop portable devices for water testing. (PMFME) Scheme. The PMFME scheme is being implemented
The main objective of the exercise is to bring by MoFPI under Aatma Nirbhar Bharat Abhiyan to support
an innovative, modular, and cost-effective micro-level food entrepreneurs. The scheme includes four
solution to develop portable devices that can major components for support to individuals and groups of
be used at the household level to test the micro-enterprises; branding and marketing, strengthening
drinking water quality instantly, easily and and setting up robust project management frameworks and
accurately. Water quality testing is one of the development by incubation centers for common processing
priority areas under Jal Jeevan Mission, the and training to entrepreneurs. The provision of seed capital
flagship programme of Union Government. of up to Rs 40,000 for working capital and purchase of tools
The aim of the innovation challenge is to to members of self-help groups (SHGs) and others engaged in
ensure that water sources are tested at various food processing is also provided.
locations, at different levels; thereby, helping
the policy framers to design programmes that
address the water contamination issues.

NUFFOODS SPECTRUM | February 2021 | www.nuffoodsspectrum.in FINANCE NEWS 11

TA Associates acquires
significant stake in OmniActive

Rage Coffee OmniActive Health Technologies, in health solutions, the company
which offers a wide range of offers a range of premium natural
picks premium, scientifically-validated, ingredients that are innovative and
natural nutraceutical ingredients, scientifically-validated for dietary
funding from recently announced that TA supplementation and nutritional
Associates, a leading global growth fortification. OmniActive works with
GetVantage private equity firm, has acquired a leading human nutrition brands and
significant stake in the company, manufacturers across the world to
Rage Coffee, a New while Founder and Executive improve the health and well-being
Delhi based direct-to- Chairman Sanjaya Mariwala has of consumers through a solution-
consumer (D2C) brand that further increased his personal oriented approach.
manufactures, markets holding. OmniActive intends to
and distributes innovative leverage its strong management
coffee products, has raised capabilities and TA’s distinctive
undisclosed growth capital M&A sourcing engine to drive
from GetVantage, an programmatic M&A and in-licensing
emerging revenue-based to continuously deliver innovation
investor for e-commerce. to the customers. Established in
Rage Coffee’s first product 2005, Mumbai based OmniActive
is a proprietary small batch seeks to improve lives by enhancing
crystallised instant coffee nutrition and wellness through
that delivers a delicious and science and innovation. A leader
distinctive caffeine kick. With
this new funding in place, Fireside Ventures invests
the company is on track to into healthy snacks brand
expand distribution through
approximately 3,000 outlets Slurrp Farm, a children-focused healthy snacks brand based in New Delhi,
nationwide and achieve 5x has raised $2 million in its Series A round of funding led by venture capital
growth in sales by the end firm Fireside Ventures. The company plans to deploy the capital for product
of 2021. Simultaneously, innovation, marketing and growing its inventory to cater to increasing
GetVantage, known for its
innovative fintech platform demand. Slurrp Farm, operated
that offers growth capital by Wholsum Foods, is also
to e-commerce companies, looking to strengthen its team
is positioned to inject a lot and strengthen its direct-to-
of capital into direct-to- consumer (D2C) distribution
consumer (DTC) startups. channel. The brand has a
portfolio of 25 products, which
include porridges and cereals,
puffed snacks for children, millet
pancakes, millet dosa, and cake
mixes. It claims to have sold
around 1,00,000 units to about
40,000 customers a month. Fireside Ventures has invested across segments
including personal care, processed foods, lifestyle and home products. Its
portfolio includes Yoga Bar, Samosa Singh, Bombay Shaving Co., Mamaearth
and Vahdam Teas. Fireside's investment in Slurrp Farm indicates the growing
interest of investors in health-based snack brands.

12 COMPANY NEWS NUFFOODS SPECTRUM | February 2021 | www.nuffoodsspectrum.in

iD Fresh Rustic Art launches
Food brings organic vegetable wash
unique
blends Rustic Art, Satara based organic vegetables and fruits with tamarind.
into coffee personal and homecare brand, The natural chelating agents like
market has recently launched Serve sodium gluconate and potassium
Clean, a 100 per cent natural and alum helps to bind the heavy metals
Bengaluru based iD Fresh organic vegetable and fruit wash. and dirt and help them settle down
Food has announced the The soapnut tamarind powdered into the water bath.
launch of three unique formulation is curated to get rid of
blends of first-of-its-kind wax, dirt, bacteria and pesticides
instant filter coffee Liquid. A from vegetables and fruits. Enriched
treat for true connoisseurs, with colloidal silver, it has a strong
iD instant filter coffee anti-bacterial property that works
liquid has been steadily effectively against all types of
disrupting the non-alcoholic fungus, bacteria, and pathogens.
beverage market since its The Serve Clean powder consists
introduction in October of baking soda, which eliminates
2018. The company is pesticides and dirt while sodium
targeting a revenue of Rs 50 per carbonate retains the nutrients
crore for 2021-22, with the and vitamins in the food & keeps
unique instant filter coffee them fresh for a longer time period.
blends. The surge in demand With natural cleansers like soapnut
during the lockdown and (reetha), it helps to get rid of the
work-from-home norm wax and other toxic chemicals on
to slow the spread of the surface. It also removes dubious
the COVID-19 pandemic elements from the surface of
inspired the company to
create three exceptional Colgate India introduces
blends that are strong, bold vedshakti oil pulling
and intense. While strong
offers a traditional blend Colgate-Palmolive India has expanded its naturals portfolio, with the launch
of 70 per cent coffee and of Vedshakti Oil Pulling, a centuries-old practice in ayurveda combined with
30 per cent chicory, bold Colgate India’s oral care expertise, known to offer benefits in oral health and
is a combination of 80 per
cent coffee and 20 per cent beyond. Oil Pulling is an ancient
chicory, and intense is 100 oral kriya recommended in
per cent coffee for the purists, ayurvedic scriptures as an
who like their coffee blended essential part of daily morning
with nothing but coffee. health rituals. Incorporating
oil pulling to your existing
oral regimen helps remove
impurities and promote oral
health, keeping oral diseases
at bay. Oil pulling is a simple
method of swishing oil in the
mouth for a few minutes upon
waking up. Researched and
designed in India, Colgate
Vedshakti Oil Pulling is an antioxidant-rich sesame oil blend of eucalyptus, basil,
clove and lemon oils, to detoxify your mouth of overnight impurities.

NUFFOODS SPECTRUM | February 2021 | www.nuffoodsspectrum.in COMPANY NEWS 13

Nutri-foods Jayshri Gayatri Food
Products shifts focus to B2C
brand
Jayshri Gayatri Food Products (JGFP), a to penetrate its dairy products range
Truweight dairy product manufacturing leader in in the B2C domestic market as the
Bhopal, has now forayed into the B2C consumer was now open to try out
Wellness domestic market with its dairy products local or regional brands that were
brand Milk Magic. The company has easily accessible to them during this
is now a strong foothold in the B2B segment period. Milk Magic will be subsequently
of the domestic as well as the export launched in Karnataka, Tamil Nadu and
Possible markets over the years. The household Kerala and later in phase 3, it will entre
demand for dairy products saw an Maharashtra, Gujarat, Punjab, Jammu
Truweight Wellness, exponential rise due to the pandemic led & Kashmir, Uttar Pradesh, Himachal
a nutrition based lockdown imposed in India. However, Pradesh and North Eastern states as
healthcare company due to the supply chain interruptions well. The company has robust plans to
in Bengaluru, has many national brands were unable to build its own distribution channel with
rebranded itself as fulfill this heightened B2C demand. hubs at each city followed by retailing
Possible. With this JGFP saw this as a huge opportunity outlets.
transition, it aims to help
1 million more people Heritage Foods wins recognition
in fighting lifestyle for energy conservation
diseases. The brand will
start servicing Pan-India Heritage Foods, based in Hyderabad, At these three plants, Heritage Foods had
in 2021. Truweight, has been conferred with all the invested Rs 13.25 crore and was able to
now Possible, has a prestigious All India National Energy save Rs 1.22 crore in the year 2016-17, Rs
proven track record in Conservation Awards 2020, 1st, 2nd 53 lakh in the year 2017-18, Rs 56.9 lakh in
changing the lives of Prizes and Certificate of Merit in Dairy the year 2018-19, and Rs 86.6 lakh in the
many through diet- Sector for its processing units at Tirupati, year 2019-20 (total 14 per cent saving) in
based weight loss Bayyavaram in Visakhapatnam district energy utilization in the above evaluation
programmes to deal and Bengaluru for the effective energy period of 2016 to 2020. These investments
with lifestyle-related conservation methods, which had are made towards technology up-
disorders. Their tailor- resulted in substantial energy saving gradation and innovative processes in
made programmes and higher productivity for the energy
have so far enabled consumed. While this is an industry record operations.
approximately 40,000+ by itself, Heritage Foods has reached a
people in losing weight, new milestone by winning all
managing diseases the three Awards this year by
and starting a healthier breaking the previous record of
life. With the change in two awards in the year 2015. The
name, the company also evaluation period considered for
plans to start retailing these awards is from 2016 to 2020.
its wide basket of
healthy food products
through its own website
and through other
marketplaces.

14 START-UP NEWS NUFFOODS SPECTRUM | February 2021 | www.nuffoodsspectrum.in

Storia F&B unveils Timios brings Made
immunity enhancing to Order porridge
turmeric latte range for children

In a bid to enhance one's immune system Timios, a Bengaluru based cleanroom unit is typically
this winter and in the backdrop of the packaged healthy snack used in pharmaceutical
COVID-19 pandemic, Mumbai based brand for children, enters and scientific research
startup Storia Foods & Beverages (F&B) into the baby food market that requires a controlled
has launched a ready to drink turmeric with the launch of its new environment with limited
latte. It contains natural curcumin, active category of Made to Order exposure to contaminants.
ingredient in turmeric. It is trans-fat free and porridge range for infants Timios is one of the first
and toddlers. This new packaged food companies
has no preservatives, making the product is designed keeping to introduce cleanroom
beverage ideal for in mind the nutritional processing for baby food.
functional nutrition. requirements of babies The cleanroom used for
Turmeric is every between the ages of 6 and manufacturing the porridge
Indian household's 18 months and is available in range is designed to
go-to fix for various 12 variants. Timios porridge maintain an extremely clean
health problems. range is manufactured in a environment that filters
Its usage has been cleanroom processing unit dust, airborne organisms,
long embedded in with the finest ingredients and vaporized particles to
ensuring the highest quality provide the most hygienic
the ancient ayurvedic of standards and hygiene. A food products.
practice and has been

cited to promote
the holistic health
of the body. The
beverage is safe
for consumption,
both in warm and
cold conditions. The beverage is available in
three flavours of classic turmeric, aromatic
saffron and tasty nutmeg. This drink is
available in 180ml ready-to-drink bottle and
can be consumed regularly by any age group
at any hour of the day.

Purecise launches anti-oxidant rich blue tea

Gurugram based startup Purecise concoction of herbal green tea, it
has introduced a unique blend of can be beneficial to one's overall
two powerful anti-oxidants called well-being. This herbal infusion
pure blue pea green tea. It consists of cleanses the body and improves
organic green tea sourced from Kerala skin health as it contains anti-ageing
and the butterfly pea flower sourced properties. This tea is extremely rich
from Assam. This blue tea is capable in antioxidants and is an instant stress
of improving the immune system, reliever. One of the aspects of the
which further helps in detoxifying tea is the fact that the liquid changes
body to keep common-flus and colour from deep blue to purple after
viruses at bay. For centuries, blue tea adding lemon juice to the tea. This
has been consumed as a memory tea can be brewed multiple times;
enhancer, brain booster and anti- all you need is to increase the water
stress agent. Combined in a healthy temperature for later steeping.

NUFFOODS SPECTRUM | February 2021 | www.nuffoodsspectrum.in START-UP NEWS 15

Anuha Food develops ADA recognises
gluten-free RTC products
Jackfruit365
Anuha Food Products Pvt Ltd (AFPPL),
a food processing startup based in flour to control
Hyderabad, recently launched an array
of Ready-To-Cook (RTC) products under blood sugar
its dehydrated gluten-free F&B brand
Zilli’s. Incubated under Atal Incubation Jackfruit365, a patented green
Center ALEAP We-hub, the brand aims jackfruit flour startup brand,
to cater to the rising demand for RTC founded by James Joseph in
healthy fixes amidst the pandemic. Kochi, is now clinically proven to
Supported by Atal Innovation Mission, control blood sugar according
NITI Aayog and Startup India, the to clinical study monitoring the
brand Zilli’s is part of the company’s effect of green jackfruit flour in
strategy to expand its portfolio in Type 2 Diabetes Mellitus (T2DM)
India’s RTC market while filling gaps for patients. The test consisted of 40
healthy at-home cooked food. Working participants with T2DM where
with the farmers directly, Zilli’s offer 24 participants were males while
dehydrated vegetables that retain the 16 were females. At the end of
essential minerals and vitamins. These the study, that is 12 weeks, a
products sustain through a longer significant decrease in HbA1c
time-period and add convenience to was observed in participants
everyday cooking as well as exotic taking green jackfruit flour in their
dishes prepared for festivities. regular meal from baseline to
end of the study. Both fasting and
Cannabis startup postprandial plasma glucose levels
offers ayurvedic medicine showed similar improvements
for menstrual cramps in participants taking green
jackfruit flour in a regular meal. The
Vati. Based on the initial feedback results suggested a therapeutic
study at HempStreet with over potential of green Jackfruit flour
2,000 Ayurveda practitioners in improving glycemic control in
across India, Trailokya Vijaya T2DM. This breakthrough study was
Vati has proven to be extremely accepted by the American Diabetes
effective and the same is true Association (ADA).
from the massive adoption
In its endeavor to offer a that it has witnessed in a brief
sustainable, herbal and ayurvedic period of time. HempStreet is
solution for menstrual cramps, working in conjunction with
India’sfirstresearchtoretailventure top-notch scientists to conduct
in the ayurvedic cannabis sector, R&D around safe medication by
New Delhi based HempStreet leveraging the immense potential
recently launched the medicinal and natural power of cannabis.
cannabis-based Trailokya Vijaya Today the company boasts of 15
approved products and a world-
class research partnership with
Council of Scientific and Industrial
Research (CSIR).

16 WORLD NEWS NUFFOODS SPECTRUM | February 2021 | www.nuffoodsspectrum.in

FAO launches CDC to vaccinate meat and
UN’s poultry workers on priority
International
Year of Fruits The federal guidance approved by the Centers for Disease Control's
and Vegetables (CDC) Advisory Committee on Immunization Priority (ACIP) in the US
2021 says that the frontline meat and poultry workers should be amongst the

The Food and Agriculture first to be vaccinated after healthcare
Organization of the United workers and those in long-term care
Nations (FAO), QU Dongyu has facilities. Meat Institute members
launched the International Year stand ready to support vaccination for
of Fruits and Vegetables 2021 the diverse workforce, which will also
(IYFV) with an appeal to improve deliver wide-ranging health benefits
healthy and sustainable food in rural and high-risk communities.
production through innovation Meat and poultry leaders may also
and technology and to reduce food be able to aid vaccination for all
loss and wastage. Proclaimed at Americans, for example by offering
the 74th session the UN General state-of-the-art cold storage for these
Assembly, IYFV 2021 is dedicated precious vaccines. $1.5 billion in
to raising awareness about the COVID-19 preventions and supports implemented since the earliest days
important role of fruits and of the pandemic have reversed COVID-19's impact on meat and poultry
vegetables in human nutrition, workers. Meat Institute members have distributed tens of millions of
food security and health. Fruits and pieces of personal protective equipment, implemented health and
vegetables are good sources of temperature screening, radically modified facilities, conducted testing,
dietary fiber, vitamins and minerals preemptively paid leave for high-risk and quarantined employees,
and beneficial phytochemicals. FAO enhanced air sanitation and ventilation, and much more.
and the World Health Organization
(WHO) recommend that each adult WHO makes guidelines
consumes at least 400 grams of for drinking water quality
fruit and vegetables on a daily
basis to prevent chronic diseases, The World Health Organisation
such as cancer, diabetes, heart (WHO) produces international
disease and obesity, as well as to norms on water quality and
counter micronutrient deficiencies. human health in the form of
guidelines that are used as the
basis for regulation and standard are updated through a rolling
setting world-wide.The guidelines revision process, which ensures
for drinking-water quality (GDWQ) that the GDWQ presents the latest
promote the protection of public scientific evidence and addresses
health by advocating for the key concerns raised by countries.
development of locally relevant The purpose of the rolling
standards and regulations revision process is to maintain the
(health based targets), adoption relevance, quality and integrity
of preventive risk management of the GDWQ, whilst ensuring
approaches covering catchment their continuing development
to consumer (water safety plans) in response to new, or newly-
and independent surveillance to appreciated, information and
ensure that water safety plans are challenges.
being implemented and effective
and that national standards
are being met. The GDWQ

NUFFOODS SPECTRUM | February 2021 | www.nuffoodsspectrum.in COVER STORY 17

GROWTH SPURT
OF INDIAN
NUTRIENTS 2IN3DUKSTCRYr

RsHITS
With over 1000 companies actively involved
in the business of manufacturing and Intelligence and Statistics (DGCI&S), Kolkata, under the
selling nutra products comprising of Ministry of Commerce, Government of India. During the
vitamins/ minerals/ nutrients (VMN), the same period, the country has imported vitamins and its
Indian nutrients market has registered derivatives worth Rs 1,326 crore in 2019-20 as against Rs
a growth of 10.5 per cent in 2019-20 to 1,445 crore imported in 2018-19.
garner Rs 23,893 crore against the previous year’s sales
revenue of Rs 21,616 crore. New Delhi-based Mankind Pharma Ltd is leading
the Indian nutrients industry with a revenue of Rs 803
According to the IQVIA report, the domestic VMN crore followed by Bangalore-based Sami-Sabinsa Group
market for 2019-2020 was Rs 11,670 crore while AIOCD Limited with Rs 724 crore and Mumbai based Abbott
Pharmasofttech AWACS Pvt Ltd reported that the Indian India Ltd with Rs 626 crore.
VMN market in 2019-20 was Rs 12,321 crore.
Indian companies contribute 66 per cent of the
Besides, the local market has sales of VMN from direct total Nutra (vitamin/ minerals/ nutrients) industry while
selling agents who are part of the Indian Direct Selling the remaining 34 per cent comes from the MNCs. The
Association (IDSA), which has about 18 organisations Western region is dominating the Nutra industry as
selling a range of products including Wellness products 71 per cent of the companies are based in this region,
(which include products such as weight management followed by the Southern region, home to 21 per cent of
supplements, meal replacement bars & drinks etc.). It the Nutra companies.
is estimated that the sales of wellness products during
2019-20 was about Rs 8000 crore as against the previous According to Medindia, over 3800 brands of vitamin
year’s figure of about Rs 7000 crore. supplements are available in India. The companies
are selling 54 types of vitamin supplements. Of these,
Indian companies have exported vitamins and eight types of vitamin supplements are sold with over
their derivatives worth Rs 3,299 crore during 2019-20 hundreds of brands namely - Vitamin D3 (912), Vitamin
against Rs 3,090 crore reported in 2018-19 as per data E (509), Vitamin B12 (466), Vitamin C (385), Vitamin B6
available with The Directorate General of Commercial (314), Vitamin B2 (301), Vitamin B1 (249) and Vitamin A
(212).

18 COVER STORY NUFFOODS SPECTRUM | February 2021 | www.nuffoodsspectrum.in

MANKIND
PHARMA LTD

LEADS THE INDIAN
NUTRIENTS INDUSTRY WITH

No1 POSITION
New Delhi based Mankind Pharma Ltd is leading the Indian
nutrients industry with revenue of Rs 803 crore followed by
Bangalore based Sami-Sabinsa Group Limited (Rs 724 crore) and
Mumbai based Abbott India Ltd with Rs 626 crore.

NuFFooDS Spectrum Top 20 Nutra Companies 2020* (Rs in crore)

S Company Revenue Revenue % Category Location Region
No in 2019-20 in 2018-19 growth

1 Mankind Pharma Ltd 803 737 9 India New Delhi North
Bangalore South
2 Sami-Sabinsa Group Limited 724 702 3 India Mumbai West
Ahmedabad West
3 Abbott India Ltd 626 577 9 MNC Mumbai West
Mumbai West
4 Torrent Pharmaceuticals Ltd 551 499 10 MNC Mumbai West
Mumbai West
5 Alkem Laboratories Ltd 510 489 4 India Mumbai West
Mumbai West
6 Procter & Gamble Health Ltd 450 432 4 MNC Mumbai West
Mumbai West
7 Pfizer Ltd 407 356 14 MNC Chennai South
Ahmedabad West
8 Danone India 365 286 28 MNC New Delhi North
Mumbai West
9 Macleods Pharmaceuticals Pvt Ltd 341 307 11 India Ahmedabad West
Hyderabad South
10 Meyer Organics Pvt Ltd 337 305 10 MNC Mumbai West
Mumbai West
11 Abbott Healthcare Pvt Ltd 310 277 12 MNC

12 Raptakos Brett & Co. Ltd 285 276 3 India

13 Apex Laboratories Ltd 271 253 7 India

14 Eris Lifesciences Ltd 259 236 10 India

15 Ranbaxy Laboratories Ltd 256 227 13 India

16 Zuventus Healthcare Ltd 255 215 19 India

17 La Renon Healthcare Pvt Ltd 248 209 19 India

18 Dr. Reddys Laboratories Ltd 235 215 10 India

19 GlaxoSmithKline Pharmaceuticals Ltd  231 220 5 MNC

20 Sun Pharma Laboratories Ltd 225 213 6 India

* We have not covered some of the leading Nutra (vitamin/mineral/ nutrients) Companies as they are unable to participate in the
NuFFooDS Spectrum Nutra Industry Survy 2020

Top 3 Nutra companies Top 10 Nutra companies Top 20 Nutra companies
9%contribute to 21%contribute to 32%contribute to
of the of of
total nutrients industry the total nutrients industry the total nutrients industry

NUFFOODS SPECTRUM | February 2021 | www.nuffoodsspectrum.in COVER STORY 19

NuFFooDS Spectrum Top 21-50 Nutra Companies 2020* (Rs in crore)

S Company Revenue Revenue % Category Location Region
No in 2019-20 in 2018-19 growth
21 Intas Pharmaceuticals Ltd India Ahmedabad West
22 Lupin Ltd 216 200 8 India Mumbai West
23 Pharmed Ltd 211 204 3 India Bangalore South
24 USV Pvt Ltd 209 174 19 India Mumbai West
25 Corona Remedies Pvt Ltd 165 157 5 India West
26 Sanofi India Ltd 161 130 24 MNC Ahmedabad West
27 Zydus Cadila (Cadila Healthcare Ltd) 146 140 4 India Mumbai West
28 Aristo Pharmaceuticals Pvt Ltd 135 135 0 India West
29 Wockhardt Ltd 132 104 26 India Ahmedabad West
30 Fourrts India Laboratories Pvt Ltd 122 106 14 India Mumbai South
31 Akumentis Healthcare Ltd 120 103 16 India Mumbai West
32 Alembic Ltd 119 118 1 India Chennai West
33 Albert David Ltd 114 122 -6 India Mumbai East
34 Geno Pharmaceuticals Pvt Ltd 113 99 14 India Vadodara West
35 Kappa Bioscience 106 116 -9 MNC Kolkata West
35 Micro Labs Ltd 100 80 25 India Goa South
36 Emcure Pharmaceuticals Ltd 100 94 7 India Mumbai West
37 Indchemie Health Specialities Pvt Ltd 99 95 5 India Bangalore West
38 Fresenius Kabi India Pvt Ltd 93 83 12 MNC Pune West
39 Cipla Ltd 90 77 16 India Mumbai West
40 FDC Ltd 86 96 -10 MNC Pune West
41 Indoco Remedies Ltd 85 73 16 India Mumbai West
42 Tablets (India) Ltd 83 63 32 India Mumbai South
43 Cadila Pharmaceuticals Ltd 82 72 14 India Mumbai West
44 Novartis India Ltd 79 78 1 MNC Chennai West
44 Koye Pharmaceuticals Pvt Ltd 75 47 59 India West
45 Linux Laboratories Pvt Ltd 75 58 31 India Ahmedabad South
46 Piramal Healthcare Limited 66 47 41 India Mumbai West
47 Anglo-French Drugs & Industries Ltd 63 68 -7 India Mumbai South
48 E.I.D. Parry India Ltd 61 58 5 India Chennai South
49 ZeusHygia LifeSciences Pvt Ltd 58 71 -19 India Mumbai South
50 Purecise 300 India Bangalore North
3 1 7 Chennai
46 L 43 L
Hyderabad
Gurugram

* We have not covered some of the leading Nutra (vitamin/mineral/ nutrients) Companies as they are unable to participate in the
NuFFooDS Spectrum Nutra Industry Survy 2020

NUFFOODS SPECTRUM NUTRA SURVEY AND METHODOLOGYuFFooDS Spectrum India, a leading B2B media

platform in nutrition, nutraceuticals and dietary
supplements, functional foods and beverages,

Ningredients space since 2013 has launched its
financial years. A detailed questionnaire (survey form)
was sent to over 200 companies in Nutra space to capture
the needed information for the analysis. This was done
during October 2020 to December 2020 (Sales revenues

first ranking special edition in February 2021. In of all the companies are in Rs Crore). Companies shared

this survey we looked at only the nutra industry with information with us to the extent it was possible by them.

companies specializing in vitamins/ minerals/nutrients We have collected information about listed companies

(VMN). We highlighted the companies (both MNCs and from stock exchange, annual reports, financial agencies

domestic players) based on their achievements in the past and speaking with industry experts as well.

#The revenues considered for the analysis are only sales figure of vitamins/ minerals/ nutrients. In several cases, where revenue figures were not available, estimates were arrived in
discussion with industry experts.
#For all the ranking purposes, we have taken the sales figure of vitamins/ minerals/nutrients (VMN) business only into consideration. Wherever 'Revenue is mentioned, it means, sales
turnover from VMN division. Therefore, revenue wherever mentioned is not necessarily the total sales turnover of the company.

20 COVER STORY NUFFOODS SPECTRUM | February 2021 | www.nuffoodsspectrum.in

NuFFooDS Spectrum Top 10 Indian Nutra Companies 2020 (Rs in crore)

S Company Revenue Revenue in % Category Location Region
No in 2019-20 2018-19 growth
737 India
1 Mankind Pharma Ltd 803 702 9 India New Delhi North
724 489 3 India Bangalore South
2 Sami-Sabinsa Group Limited 510 307 4 India Mumbai West
341 276 11 India Mumbai West
3 Alkem Laboratories Ltd 285 253 3 India Mumbai West
271 236 7 India Chennai South
4 Macleods Pharmaceuticals Pvt Ltd 259 227 10 India Ahmedabad West
256 215 13 India New Delhi North
5 Raptakos Brett & Co. Ltd 255 209 19 India Mumbai West
248 19 Ahmedabad West
6 Apex Laboratories Ltd

7 Eris Lifesciences Ltd

8 Ranbaxy Laboratories Ltd

9 Zuventus Healthcare Ltd

10 La Renon Healthcare Pvt Ltd

NuFFooDS Spectrum Top 10 MNC Nutra Companies 2020 (Rs in crore)

S Company Revenue Revenue in % Category Location Region
No in 2019-20 2018-19 growth
577 MNC
1 Abbott India Ltd 626 499 9 MNC Mumbai West
551 432 10 MNC Ahmedabad West
2 Torrent Pharmaceuticals Ltd 450 356 4 MNC West
407 286 14 MNC Mumbai West
3 Procter & Gamble Health Ltd 365 305 28 MNC Mumbai West
337 277 10 MNC Mumbai West
4 Pfizer Ltd 310 220 12 MNC Mumbai West
231 140 5 MNC Mumbai West
5 Danone India 146 80 4 MNC Mumbai West
100 25 Mumbai West
6 Meyer Organics Pvt Ltd Mumbai

7 Abbott Healthcare Pvt Ltd

8 GlaxoSmithKline Pharmaceuticals Ltd 

9 Sanofi India Ltd

10 Kappa Bioscience

66%Indian companies contribute 71%Western region is dominating the
Nutra industry as of the companies are
of the total Nutra (vitamin/ minerals/ based in this region followed Southern region with

34%nutrients) industry while remaining 21% of the Nutra companies are based out there.
by the MNCs.

NUFFOODS SPECTRUM | February 2021 | www.nuffoodsspectrum.in COVER STORY 21

MANKIND PHARMA LTD 01

New Delhi based Mankind Pharma generated a revenue of Rs 803 crore REVENUE
during the FY19-20 in the nutra space catering to nutrients/vitamin/
minerals. The company exhibited a growth of 9 per cent in comparison to ₹803
the revenue generated in the previous fiscal at Rs 737 crore.
The over-the-counter (OTC) and consumer healthcare segment brings crore
a dynamic dimension to Mankind. With a cutting-edge R&D centre, best-in-class
manufacturing units, and marketing excellence, the company offers multi-faceted RAJEEV JUNEJA
products across categories like oral contraceptives, condoms, pregnancy detection Chief Executive Officer
card, antacids, artificial sweeteners, etc.
In particular, the Gas-O-Fast tablet that acts on the root cause i.e. indigestion,
comes in tasty orange flavour and has the goodness of digestive enzymes.
The brand primarily thrives on the advantage of its sugar-free proposition &
effervescence. Gas-O-Fast is helpful in problems like gas, acidity, heartburn &
hyperacidity. Its active range comes in different variants of the 5g pack such as
jeera and ajwain.
On the other hand, KABZEND natural laxative granule is an ayurvedic
formulation, which helps in maintaining regular bowel movements and ensure
proper cleansing of the body. It is enriched with the goodness of 17 herbs to
alleviate the problem of constipation. The herbs used in formulations are gentle on
the body.
The consumer healthcare portfolio also comprises of an artificial sweetener,
Kaloree1, which is a sugar substitute that helps in maintaining the overall fitness
and promotes a healthy lifestyle. Kaloree1 tablets are available in 3 pack sizes, i.e.,
400+200 tablets, 100+100 tablets, and 300+100 tablets free in a refill pack.
Additionally, the company also features protein powders in its portfolio
comprising of essential minerals and vitamins. For example, the Mankind
Chocolate Protein Powder has good enough amounts of vitamins making it an
extraordinary addition to one’s eating regimen. It also contains soy protein isolate.
Another key product of the company is Nurokind gold capsules comprising of
essential vitamins indicated in the treatment of general weakness, intense fatigue,
lethargy, convalescence. It also comprises of ginseng dry extract that helps to build
the energy level and improve blood circulation.
Having begun its journey in 1995, Mankind Pharma operates in 34 overseas
destinations leveraging 14000 employees and is now one of the leading pharma
manufacturing companies in India.
Mankind Pharma focuses on a variety of therapeutic segments such as
cardiovascular, antibiotics, gastro-intestinal, anti-allergic, anti-fungal, nutritional,
NSAIDs, ortho and gynaecological. Every day 75 lakh Indians consume Mankind's
cardiac care products. Mankind has launched many innovative and successful
products such as Placida, Zolahart, Overzyme in the Indian market and economical
brands like Nurokind, Moxikind, Telmikind, Cefakind, and Rabekind.

22 COVER STORY NUFFOODS SPECTRUM | February 2021 | www.nuffoodsspectrum.in

02 SAMI-SABINSA GROUP LIMITED

REVENUE Bengaluru based Sami-Sabinsa Group generated a revenue of Rs 724 crore
during the FY19-20 in the nutra space catering to nutrients/vitamin/
₹724 minerals. The company exhibited a growth of 3 per cent in comparison to
crore the revenue generated in the previous fiscal at Rs 702 crore.
The majority of the revenue was generated from the nutrients space
DR MUHAMMED whereas the rest came in from the minerals business. During the FY19-20, Rs 687.5
MAJEED crore were generated via exports, while the domestic business generated around
Rs 36 crore worth revenue.
Founder & Chairman The FY19-20 saw Sami Labs receiving funding from the government under the
PACE scheme (Promoting Academic Research Conversion to Enterprise) for the
first time, for a research project on avoiding exploitation of trees for extraction of
actives and alternatively producing them by in vitro techniques in the lab.
During the FY19-20, the company announced the launch of its new
manufacturing facility at Pharma SEZ Industrial Area, Hassan, Karnataka. The first
phase of the plant housed a 40,000 square metres world-class Active Nutrients
Ingredients (ANI) manufacturing unit, with an annual capacity of 300 tonnes, while
the second phase has a target for 60,000 square metres. The full facility will be
functional by 2021. This new facility with a planned investment of Rs 200 crore is
part of the Sami-Sabinsa Group’s growth strategy.
The Hassan plant is Sami-Sabinsa Group’s 8th global manufacturing facility,
in addition to its current units located in Peenya, Dobaspet, Kunigal, Hyderabad,
Nelamangala and USA.
On the global front, the company opened a new warehousing, sales and
distribution office in Poland in September 2019. The company plans to bring
on staff to serve customers in the growing East European, Eastern Block and
Commonwealth of Independent States (CIS) countries.
With a workforce of around 766 employees in India, the company has the
highest number of manpower in the manufacturing unit (489), followed by
support (146), R&D (113) and sales (18). The company has filed 277 patents till date
with 300 pending patent applications worldwide.
Sabinsa Corporation is a manufacturer, supplier and marketer of herbal
extracts, cosmeceuticals, minerals, dietary supplements and specialty fine
chemicals for the nutritional, cosmetic, pharmaceutical and food industries.
Founded in 1988 in the US, Sabinsa has carved a niche for itself by its extensive
research support for its customers and products, and the scientific credentials of its
key technical staff.
To facilitate the increased demand for innovative application based products,
Sami Labs Ltd, formerly known as Sami Chemicals & Extracts Ltd was set up in 1991
in Bengaluru as a research and development facility.

NUFFOODS SPECTRUM | February 2021 | www.nuffoodsspectrum.in COVER STORY 23

ABBOTT INDIA LTD 03

Arevenue generation of Rs 626 crore has been recorded for the Indian arm REVENUE
of the American company Abbott during the FY19-20 in the nutra space
catering to nutrients/vitamin/ minerals. The company exhibited a growth ₹626
of 9 per cent in comparison to the revenue generated in the previous fiscal
at Rs 577 crore. Mumbai based Abbott Nutrition International India is a crore
nutrition division of the global healthcare company Abbott in India.
ANIL JOSEPH
During the FY19-20, the company added its global products such as Duphalac Managing Director
Bears and Duphalac Chews to the India portfolio, catering to a niche audience
for their gastrointestinal needs. Duphalac Bears is a new product featuring fruit-
flavoured gummy bears designed to support children’s digestive health, helping
them live healthier lives. It provides the advantage of a trusted prebiotic and
encourages the growth of good bacteria in the digestive system while reducing
levels of unfriendly bacteria.

As a part of its programme, Abbott has developed India’s first-ever clinical
dietary recommendations, endorsed by Nutritional Society of India (NSI). During
the FY19-20, the company launched Virtual Gutfit, which is an app-based service. It
is the result of a collaboration with GoQii (unique combination of health coaching
with smart fitness tracker powered by an integrated mobile app) where among
other gratuitous services for patients, virtual diet counselling is also possible.

Aimed at improving awareness on vitamin D and providing affordable
diagnosis, the company organized over 500 D Active campaign /clinics during the
FY19-20. Abbott disseminated patient education material and used multi-media
channels to share findings from a recent study on the high prevalence of vitamin D
deficiency in hypertensive and diabetic patients.

In addition, to help improve diagnosis and treatment of thyroid disorders,
bacterial vaginosis and vitamin D, Abbott collaborated with Indian Thyroid Society
(ITS) and Federation of Obstetric and Gynecological Societies of India (FOGSI) to
initiate the metabolic women’s health workshops. The company conducted these
workshops in over 20 cities.

The FY19-20 also saw the exit of Jawed Zia, who was serving at Abbott India as
Vice President. Venu Ambati, former Managing Director (MD) of Abbott India, has
stepped into this position, while Anil Joseph has taken charge as the Managing
Director.

Created in 1903, Abbott’s nutrition business is behind some of the world's most
trusted names in pediatric, adult, and healthy living nutritional product brands
such as Similac infant formulas; PediaSure to help kids grow; Pedialyte hydration
for kids and adults; Ensure for active adults; ZonePerfect to fuel busy days; and
Glucerna for people with diabetes.

24 COVER STORY NUFFOODS SPECTRUM | February 2021 | www.nuffoodsspectrum.in

04 TORRENT PHARMACEUTICALS LTD

REVENUE During the FY19-20, Ahmedabad based Torrent Pharmaceuticals clocked in
a revenue figure of Rs 551 crore in the nutra space catering to nutrients/
₹551 vitamin/ minerals. The company exhibited a growth of 10 per cent in
crore comparison to the revenue generated in the previous fiscal at Rs 499 crore.
The Vitamin Mineral Nutrients (VMN) segment contributes to 13 per
SAMIR MEHTA cent of the company’s revenue. In this segment, the company is currently exploring
Chairman nasal route of delivery for management of vitamin B12 deficiency. The phase I trial
has been completed and phase III trial is ongoing.
The VMN portfolio at Torrent comprises of a number of brands such as
Cyclospasmol, CranbeSoftgel, Calflash, D-360, Elcafort, Levmore, Megashelcal,
Shelcal, Torflash.
Torrent Pharma, the flagship Company of Torrent Group, is one of the leading
pharma companies of the country. The company was a pioneer in initiating the
concept of niche marketing in India and today is ranked amongst the leaders in
therapeutic segment of cardiovascular (CV), central nervous system (CNS), gastro-
intestinal (GI) and women healthcare (WHC). The company also has significant
presence in diabetology, pain management, gynaecology, oncology and anti-
infective segments.
In June 2014, Torrent acquired Elder Pharma’s branded domestic formulation
business in India and Nepal for a consideration of Rs 2004 crore. Elder’s acquired
business comprises a portfolio of 30 brands including leading brands for women’s
healthcare (WHC), pain management, wound care and the nutrientss therapeutic
segment.
In May 2017, the company acquired two hormonal brands from Novartis AG
for the Indian market. It acquired the branded business of Unichem Laboratories
Limited (India and Nepal) in December 2017 for approximately Rs 3600 crore,
strengthening its position in the key segments of cardiology, diabetology,
gastrointestinal therapies. Following this acquisition, Torrent also acquired Bio-
Pharm in January 2018 with the purpose of establishing its presence in the US.
The company’s state-of-the art R & D Centre is located at Bhat near Ahmedabad
that has one of the most advanced infrastructures for both basic and applied
research. It is managed by a dedicated staff, who work round the clock to take care
of all its needs. It houses 999 inquisitive minds whose passion is to discover and
develop medicines to help patients lead a longer and healthier life.
Torrent Pharma also has a strong international presence spread across 40
countries with operations in regulated and emerging markets like US, Europe,
Brazil and Rest of the World. The company operates through its wholly owned
subsidiaries spread across 12 nations with major setups in Brazil, Germany
and US.

NUFFOODS SPECTRUM | February 2021 | www.nuffoodsspectrum.in COVER STORY 25

ALKEM LABORATORIES LTD 05

Arevenue generation of Rs 510 crore was recorded for Mumbai based REVENUE
Alkem Laboratories Ltd during the FY19-20 in the nutra space catering to
nutrients/ vitamin/ minerals. The company exhibited a growth of 4 per cent ₹510
in comparison to the revenue generated in the previous fiscal at Rs 489
crore. crore
The Vitamins, Minerals & Nutrients (VMN) portfolio at Alkem is one of the well-
established therapy areas (TAs). In this TA, the company features amongst the top SANDEEP SINGH
five, possessing an enviable five years CAGR of 12.3 per cent against 11.4 per cent Managing Director
of segment. These growth numbers are courtesy top-notch brands such as A to
Z NS, UpriseD3 and A to Z Gold. The company’s A to Z franchise (A to Z NS, A to Z
Gold and A to Z Woman) and UpriseD3 have an annual sales of about 2.5 billion.
The other brands within the VMN portfolio comprise of Trinerve, Evacure, Alprovit,
V&M and many more.

Steered by its industry experience of over four decades, Alkem offers high-
quality branded generics, generic drugs, active pharmaceutical ingredients and
nutrients. The company’s product portfolio features over 800 brands encompassing
all major therapeutic segments. A steady pipeline of quality generic products,
branded generics, active pharmaceutical ingredients and nutrients have been the
outcome of Alkem’s continued R&D efforts.

The company has 21 manufacturing facilities at multiple locations in India and
the United States of America. The upper-crest facilities are inspected and audited
as per cGMP guidelines as laid down by leading regulatory authorities such as
USFDA, MHRA - UK, SAHPRA-South Africa, TGA - Australia, ANVISA - Brazil, WHO
- Geneva, TPD - Health Canada, PPB - Kenya, NDA - Uganda, MOH - Sudan, INVIMA -
Colombia, TFDA - Tanzania, Zimbabwe, BfArM-Germany & Other Africa, Asian & CIS
Countries.

Its team of researchers include over 500+ competent individuals, who are
stationed at the company’s five different R&D centres located in India and USA.
The company forayed into the R&D territory back in the year 2003. Its first R&D for
ANDA development was setup in Taloja, Navi Mumbai, which is equipped with a
wide range of state-of-the-art equipment.

Besides India and the US, the company has wide presence in more than 40
international markets with its key markets being Australia, Philippines, Chile and
Kazakhstan. Its products are sold either directly through its own subsidiaries or
indirectly through active engagement with other companies in Australia, Chile,
Philippines, Kazakhstan, Europe, Middle East and East Africa. During FY 2019-20,
the company’s total operating revenues from Other International Markets business
grew by 8.7 per cent year-on-year.

26 COVER STORY NUFFOODS SPECTRUM | February 2021 | www.nuffoodsspectrum.in

06 PROCTER & GAMBLE HEALTH LIMITED

REVENUE Arevenue generation of Rs 450 crore has been recorded for Procter &
Gamble Health Limited, formerly Merck Limited, during the FY19-20 in
₹450 the nutra space catering to nutrients/ vitamin/ minerals. The company
crore exhibited a growth of 4 per cent in comparison to the revenue generated
in the previous fiscal at Rs 432 crore.
MILIND THATTE The FY19-20 saw the company launching new Livogen multivitamin tonic
Managing Director formulated to aid people combat fatigue, weakness while giving them the strength
to be active & productive. The Livogen multivitamin tonic, available for both adults
and children, is enabled with nine essential nutrients viz. iron, vitamin B12, vitamin
B6, vitamin B3, vitamin B5, folic acid, protein hydrolysate, zinc, and L-Lysine that
play a pivotal role in nurturing the body. It is also available as baby drops, which
contains iron and folic acid.

Merck Limited was renamed as Procter & Gamble Health Limited during the
FY19-20, following P&G’s global acquisition of the consumer health business of
Merck KGaA, Germany. Procter & Gamble Health is a part of P&G’s Personal Health
Care International Business Unit led by Uta Kemmerich-Keil (Vice President,
Personal Health Care International), which encompasses the health care businesses
in Europe, Latin America, and Asia/IMEA (India, Middle East and Africa).

The FY19-20 also saw the company partnering with the Public Health
Foundation of India (PHFI) to implement a digital health project in Goa under
its corporate social responsibility (CSR) programme SEHAT. The company also
announced the launch of PANACHE, a first of its kind platform to support India’s
Gen X doctors in their medical education journey.

Procter & Gamble Health is one of India’s largest VMS Companies
manufacturing and marketing over-the-counter products, vitamins, minerals,
and supplements products for a healthy lifestyle and improved quality of life. It is
a part of the P&G Group of Companies that serves consumers around the world
with one of the strongest portfolios of trusted, quality, leadership brands. The P&G
community includes operations in approximately 70 countries worldwide.

The company was set up in India as one of Merck’s Asian subsidiaries in 1967.
It was also the first Merck Group Company to go public in the year 1981. Till 2018,
the company was operating in all businesses included in the pharmaceuticals
and chemicals businesses in the country. On December 1, 2018, P&G successfully
completed the acquisition of Merck’s Consumer Health business further to
approval of all relevant regulatory authorities and the fulfilment of other
customary closing conditions. Procter & Gamble Overseas India B.V. now holds
51.81 per cent of the share capital in Merck Limited, while the remaining 48.19 per
cent is traded on the Bombay Stock Exchange Ltd. and National Stock Exchange of
India Ltd.

NUFFOODS SPECTRUM | February 2021 | www.nuffoodsspectrum.in COVER STORY 27

PFIZER LTD 07

The Indian business of American multinational pharmaceutical corporation REVENUE
Pfizer recorded a revenue generation of Rs 407 crore in the nutra space
catering to nutrients/ vitamin/ minerals during the FY19-20, showing a ₹407
growth of 14 per cent when compared to the revenue figures of the FY18-
19, which stood at Rs 356 crore. Headquartered in Mumbai, Pfizer India got crore
started in 1950. The company has recently completed 70 years of its operations in
India. S SRIDHAR
Managing Director
During the FY19-20, Pfizer completed the transaction in which Pfizer Inc and
GlaxoSmithKline (GSK) combined its respective consumer healthcare businesses
into a new consumer healthcare joint venture that operates globally under the GSK
Consumer Healthcare name. The Joint Venture is a category leader in pain relief,
respiratory and vitamins, minerals and supplements, and therapeutic oral health
and is the largest global OTC consumer healthcare business.

The FY19-20 also saw the company entering into a partnership with reputed
institutions and societies like Federation of Obstetric and Gynaecological
Societies of India (FOGSI) and Indian Menopause Society that have helped drive
engagement of a large number of gynecologists through tailor-made programmes
in the areas of reproductive health, maternal nutrition and menopause, through
Indian and global experts, engaging large number of gynecologists.

The company has collaborated with FOGSI and Spina Bifida Foundation for
comprehensive maternal and reproductive health, driving awareness and HCP
training on the importance of maternal nutrition to prevent birth defects and
better diagnosis via point-of-care detection kits, which provide instant hemoglobin
reading.

Pfizer is also working towards developing the village of Kaulale, Jawhar under
the Pfizer Sustainable Village Transformation Project to address the issues of access
to drinking water, improving nutrition, improving agricultural practices etc.

Pfizer’s flagship brand Becosules continues to lead and shape the B-complex
vitamins market and has a strong prescriber base of approximately 60,000 doctors.
With a legacy of more than 60 years, the brand is still growing faster than the
market with an Evolution Index (EI) of 102, which has resulted in moving its market
share to 73.3 per cent. Continuous focus on expanding the prescriber base and
innovative channel initiatives have been the key pillars to strengthen the brand’s
leadership.

Pfizer Limited was listed on the Indian stock exchange in 1966 with over
one lakh shareholders in India. The company has a portfolio of over 150
products across 15 therapeutic areas. Its top brands include Prevenar 13, Lyrica,
Corex – DX, Dolonex, Enbrel, Becosules, Gelusil and Folvite among others. In
addition to its commercial operations, Pfizer also operates a state-of-the-art,
award-winning manufacturing facility in Goa that produces more than a billion
tablets annually.

28 COVER STORY NUFFOODS SPECTRUM | February 2021 | www.nuffoodsspectrum.in

08 DANONE INDIA

REVENUE Arevenue generation of Rs 365 crore has been recorded for the Indian arm
of the French multinational food-products corporation Danone SA during
₹365 the FY19-20 in the nutra space catering to nutrients/ vitamin/ minerals. The
crore company exhibited a growth of 28 per cent in comparison to the revenue
generated in the previous fiscal at Rs 286 crore.
HIMANSHU BAKSHI During the FY19-20, Mumbai based Danone India, also known as Nutricia
Managing Director International, announced the launch of a new mango flavoured Protinex variant.
Protinex is a leading adult nutrition Health Food Drinks (HFD) brand in India that
has a rich heritage of six decades. With this innovation, Danone aims to address
protein deficiency by providing a protein supplement in a new flavour which is
loved by Indian consumers.

Following this announcement in April 2019, the company launched another
variant of Protinex in September 2019 in the form of Protinex Kesar Badam.
Protinex is a high-protein and low fat nutritional supplement with vital nutrients to
support immunity, lean body mass and active aging.

The FY19-20 also saw Danone India on a mission to raise awareness around
muscle health by positively changing attitudes and practices around consumption
of protein rich diets and an active lifestyle. Through the initiative, The Protein Week
2019, Danone India and its partners aim to sensitise 100,000 working Indians
through workshops on nutrition by experts and free muscle-health assessment at
various corporates in India.

Dedicated to bringing health through food to as many people as possible,
Danone is a leading global food company built on four business lines: Essential
Dairy and Plant-Based Products, Early Life Nutrition, Waters and Medical Nutrition.
The company has its products present in over 120 markets. In India, Danone
started its nutrition business in 2012 through the acquisition of the nutrition
portfolio from Wockhardt Group. Danone India embodies a holistic approach
offering a full range of products for pregnant mothers, infants, young children
as well as adults, under recognized brands like Aptamil, Neocate, Farex, Protinex,
Dexolac and Nusobee.

Danone’s infant nutrition manufacturing facility is located at Lalru, near
Chandigarh. In order to introduce Danone’s internationally acclaimed super
premium range of products in India and to meet future increase in demand, the
company has recently set up a state-of-the-art multistage spray dryer which will
escalate plant capacity from current 6256 MT/ annum to 10231 MT/ annum. This
new spray drying facility offers flexibility to manufacture all types of powders
including Danone’s international brands.

NUFFOODS SPECTRUM | February 2021 | www.nuffoodsspectrum.in COVER STORY 29

MACLEODS PHARMACEUTICALS PVT LTD 09

Mumbai based Macleods Pharmaceuticals recorded a revenue of Rs 341 REVENUE
crore during the FY19-20 in the in the nutra space catering to nutrients/
vitamin/ minerals, showing a growth of 11 per cent from the previous ₹341
financial year where the revenue count was Rs 307 crore.
The company has a number of vitamin and minerals based products crore
in its portfolio such as Swalobee Cap, which is prescribed for anemia due to
vitamin C deficiency; Mactotal cap, which is prescribed to treat or prevent vitamin RAJENDRA AGARWAL
B-1 deficiency Beri Beri; Bio-D3 Plus, which is useful in case of osteoporosis, vitamin Director
D deficiency and calcium malabsorption; and many more.

Macleods’ flagship division Pharma, which includes almost 120 products, is
the company’s largest business unit. With a diverse portfolio, the unit reaches out
to more than 150,000 doctors in India and caters to almost every speciality, with
emphasis on pediatrics, consulting physicians, general practitioners, surgeons,
dermatologists and gynaecologists.

With an experience of more than 2 decades, Macleods is an established
name in the Indian pharmaceutical market. With its diversified product portfolio,
Macleods has gained leadership in various therapeutic segments. The company’s
product portfolio encompasses a wide spectrum of therapeutic groups, ranging
from anti-TB, asthma & COPD, anti-bacterial, NSAID, anti-arthritic, anti-osteoporotic,
gastroenterology, gynecology, diabetology and CVS products.

One of the most progressive business units, Macphar promotes the top two
brands of the organisation. Focused essentially on the ENT and derma segments,
this unit caters to the needs of millions of patients through therapeutic solutions
ranging from general anti-infectives to steroids and dermal preparations to
systemic GI solutions.

On the other hand, the orthopaedic business unit of Macleods, Gencare offers a
conglomeration of modern and traditional remedies. It is a leader in the market for
bone health and provides a variety of therapeutic solutions in the form of vitamin
and minerals based supplements for bone, joint and muscle ailments, ranging from
mild to severe and from acute to chronic.

The R&D centre at Macleods is located in Mumbai, which was setup in the year
2000, and is approved by the Department of Scientific and Industrial Research,
Government of India. Besides that, the company also has a bioequivalence
department established in 2005. Its clinical and bio-analytical facilities and
processes, are inspected by the Drugs Controller General of India (DCGI), US FDA,
WHO and MCC (South Africa).

In addition, the manufacturing facilities at Macleods are approved by
international regulatory agencies including USFDA, UK-MHRA, WHO-Geneva,
MCC South Africa, MOH - Saudi Arabia, MOH- UAE, MOH- Belarus, MOH- Ukraine,
INVIMA- Colombia, National Drugs Authority (NDA) Uganda, Food and Drugs
Board, Kenya; Pharmacy Board, Tanzania FDA, etc.

30 COVER STORY NUFFOODS SPECTRUM | February 2021 | www.nuffoodsspectrum.in

10 MEYER ORGANICS PVT LTD

REVENUE Arevenue generation of Rs 337 crore has been recorded for Mumbai
based Meyer Organics during the FY19-20 in the nutra space catering to
₹337 nutrients/ vitamin/ minerals. The company exhibited a growth of 19 per
crore cent in comparison to the revenue generated in the previous fiscal at Rs
305 crore.
UMA KALEKAR The company has created a unique portfolio of products in the key segments
Managing Director like anti-infective, nutrition supplements for all age groups, infertility supplement,
pain management, etc. Some of the common products in its portfolio include Ultra
D3, which is important to raise and maintain vitamin D level; Immunace, which is
an immune booster to provides effective combination of betacarotene, L-Carnitine,
antioxidants, vitamins and minerals; Wellwoman that includes vitamins B6, B12
and iron, which contribute to normal energy release and immune system function;
Premence plus that provides betacarotene, vitamins and minerals fortified
with vitamin B6 for relieving pre-menstrual syndrome and restoring rhythm in
menstrual cycle; Mimorange L Liquid that helps in prevention of iron deficiency
and maintains overall health and well-being.

The company also has numerous supplement based products for children such
as Calcimax P that provides calcium, phosphorus, magnesium, zinc, vitamin D3 and
essential micronutrients to help and maintain strong bones; Kidicare PRO, which
is a tasty protein supplement enriched with 37 essential nutrients; Feroglobin B12
Biotonic that provides lysine, iron, B-vitamins and zinc to help maintain health,
immunity, vitality and energy release.

The company also features many unique products such as Caripaya Syrup
that helps to fight against dengue by boosting immune system, and increasing
platelet count, white blood cells and neutrophils; Wellwoman 50+ that contains
a comprehensive range of 26 vitamins, minerals and plant derived nutrients to
support key areas of health important to women over 50, including heart, brain
and eye health; Ovacare that is a specially designed micronutrient formulation to
support the requirement of women, who are trying to conceive; Oligocare that
provides a unique combination of essential micronutrients and vitamins, to help
support male fertility.

Founded in 1982, the company has its presence in more than 30 countries. With
established presence in South East Asia and Africa and growing presence in other
markets, Meyer Organics is making a mark in the global pharmaceutical market
with its innovative healthcare products.

The company has an efficient regulatory team responsible for pharmaceutical
export registrations world-wide. Meyer Organics has been recognized as an Export
House and awarded Certificate of Recognition by Ministry of Commerce and
Industry, Office of the Joint Director General of Foreign Trade.

NUFFOODS SPECTRUM | February 2021 | www.nuffoodsspectrum.in COVER STORY 31

ABBOTT 11 RAPTAKOS, BRETT & 12
HEALTHCARE PVT LTD CO. LTD

Mumbai based Abbott Healthcare witnessed a Mumbai based Raptakos, Brett & Co. generated a
revenue generation of Rs 310 crore in the nutra revenue of Rs 285 crore during the FY19-20 in
space catering to nutrients/ vitamin/ minerals the nutra space catering to nutrients/ vitamin/
during the FY19-20, marking a 12 per cent growth from minerals. The company exhibited a growth of 3 per cent
the last year’s revenue recorded at Rs 277 crore. Founded in comparison to the revenue generated in the previous
in 1997, the company offers products in therapy fiscal at Rs 276 crore. The company has been serving the
areas such as respiratory, gastro, dermal, nutritional, medical profession globally, with a wide range of high
parenteral, anti-parasitic, gynecology, ophthalmology quality healthcare products for nearly nine decades
and otolaryngology, oncology, cardiac, diabetes and now. The product portfolio covers several therapeutic
hormones. Together, Abbott India and Abbott Healthcare groups such as vitamin and mineral supplements,
Private Limited form the established pharmaceuticals nutraceuticals, haematinics, gastrointestinals, digestive
business of Abbott in India. enzymes, and various other therapeutic categories.

APEX 13 ERIS 14
LABORATORIES LTD LIFESCIENCES LTD

During the FY19-20, Chennai based Apex Laboratories Ahmedabad based Eris Lifesciences generated a
generated a revenue of Rs 271 crore in the nutra revenue of Rs 259 crore during the FY19-20 in
space catering to nutrients/ vitamin/ minerals. The the nutra space catering to nutrients/ vitamin/
company exhibited a growth of 7 per cent in comparison minerals. The company exhibited a growth of 10 per
to the revenue generated in the previous fiscal at Rs 253 cent in comparison to the revenue generated in the
crore. Started in 1978, Apex enjoys brand leadership previous fiscal at Rs 236 crore. Founded in 2007, the
in nutraceuticals and dietary supplements product company caters to vitamins, nutrients and medical
segments in India. The company's branded formulations nutrition categories within the nutra space with brands
are exported to more than 25 countries. such as ProTotal (Whey Protein supplement), Obicure
(Garcinia Cambogia extract) Maxum (multi-vitamins), to
name a few.

RANBAXY 15 ZUVENTAS 16
LABORATORIES LTD HEALTHCARE LTD

Gurugram based Ranbaxy Laboratories generated a Mumbai based Zuventas Healthcare witnessed
revenue of Rs 256 crore during the FY19-20 in the a revenue generation of Rs 255 crore for the
nutra space catering to nutrients/ vitamin/ minerals FY19-20 in the nutra space catering to nutrients/
, exhibiting a growth of 13 per cent in comparison to vitamin/ minerals, exhibiting a growth of 19 per cent
the revenue generation of Rs 227 crore in the previous in comparison with the revenue figure recorded
fiscal. Incorporated in India in 1961, it is an integrated, during FY18-19 at Rs 215 crore. A part of of Emcure
research based, international pharmaceutical company, Pharmaceuticals, Zuventas has a strong present in the
producing a wide range of quality, affordable generic vitamins and supplements category with brand names
medicines, trusted by healthcare professionals and such as Aminogest, Bevon, Feronia, Admax, Zinconia
patients across geographies. Sun Pharma completed etc. With more than 100 products in its kitty, Zuventas
the acquisition of Ranbaxy Laboratories in 2015. has 3 manufacturing facilities.

32 COVER STORY NUFFOODS SPECTRUM | February 2021 | www.nuffoodsspectrum.in

LA RENON 17 DR. REDDY’S 18
HEALTHCARE PVT LTD LABORATORIES LTD

Ahmedabad based La Renon Healthcare recorded a Hyderabad based Indian multinational
revenue figure of Rs 248 crore during FY19-20 in the pharmaceutical company Dr. Reddy’s Laboratories
nutra space catering to nutrients/ vitamin/ minerals, earned a revenue of Rs 235 crore during the FY19-
exhibiting a growth of around 19 per cent when 20 in the nutra space catering to nutrients/ vitamin/
compared to Rs 209 crore generated during previous minerals, recording a growth of 10 per cent when
financial year. The company has a number of mineral compared to Rs 215 crore earned in the FY18-19.
and vitamin based supplements in its portfolio such as The company announced the launch of its diabetes
Certamin as essential amino acids tablets, Lamino GI nutrition drink Celevida during the FY19-20. It’s a first-
for gastro-intestinal support, Lamino Hepa for hepatic of-its-kind under Dr. Reddy’s nutrition portfolio and
insufficiency, etc. clinically proven to help manage blood glucose levels
among Indian patients.

GLAXOSMITHKLINE 19 SUN PHARMA 20
PHARMACEUTICALS LTD INDUSTRIES LTD

For the FY19-20, revenue generation of the Indian For the FY19-20, Mumbai based Sun Pharma
arm of London headquartered GlaxoSmithKline Industries Ltd (SPIL) earned a revenue of Rs 225 crore
(GSK) in the nutra space catering to nutrients/ in the nutra space catering to nutrients/ vitamin/
vitamin/ minerals was recorded at Rs 231 crore, marking minerals as compared to Rs 213 crore generated in the
a growth of 5 per cent in comparison to Rs 220 crore previous financial year, exhibiting a profit of 6 per cent.
generated in the FY18-19. The company has a number Revital H, the flagship brand in the OTC segment, is
of vitamins and minerals based products in its portfolio considered India’s largest selling Vitamins & Minerals
such as Becadexamin, Celin, Cobadex, to name a few. Supplement (VMS). It has several extensions, a specially
Another popular product is Ostocalcium that provides designed Vitamins & Minerals Supplement product for
the growing children calcium, phosphorus, minerals women called Revital H Women.
which strengthen their muscles and are building blocks
of the bones.

INTAS 21 LUPIN 22
PHARMACEUTICALS LTD LTD

Ahmedabad based Intas Pharmaceuticals recorded For the FY19-20, Mumbai based Lupin generated a
a revenue of Rs 216 crore in the nutra space revenue of Rs 211 crore in the nutra space catering
catering to nutrients/ vitamin/ minerals during to nutrients/ vitamin/ minerals as compared to
the FY19-20 exhibiting a growth of 8 per cent from the Rs 204 crore generated in the previous financial
last fiscal’s revenue of Rs 200 crore. The company has a year, exhibiting a profit of 3 per cent. Lupin offers a
number of vitamin based supplements in its portfolio number of nutritional products in its over-the-counter
including Cystina that comprises of folic acid, and (OTC) business namely calcium supplement Caltop,
Rejunex that offers vitamin B12 to restore its level in multivitamin Lupivital, dietary supplement Lycowell,
the body thereby helping in treating certain anemias protein health drink Protimaxum, protein tonic Protilup,
and nerve problems. Intas also produces a number of to name a few.
nutraceutical based products such as Calcitab, Corus,
Felicita, Zubitin, Zyleno etc.

NUFFOODS SPECTRUM | February 2021 | www.nuffoodsspectrum.in COVER STORY 33

PHARMED 23 USV 24
LTD PVT LTD

Bengaluru based Pharmed recorded a revenue of Rs For the FY19-20, Mumbai based USV generated a
209 crore in the nutra space catering to nutrients/ revenue of Rs 165 crore in the nutra space catering
vitamin/ minerals during the FY19-20 exhibiting to nutrients/ vitamin/ minerals as compared to Rs
a growth of about 19 per cent from the last fiscal’s 157 crore generated in the previous financial year,
revenue of Rs 174 crore. Pharmed has been serving exhibiting a profit of 5 per cent. The company has a
the healthcare industry with high-quality, innovative significant presence in the areas of vitamins, minerals,
and evidence-based nutraceutical and pharmaceutical nutrients, diabetes, cardiovascular, dermatology,
products for over seven decades, in the therapy areas gastroenterology and gynecology. Its intellectual
of women's health; reproductive health; joint, bone and property portfolio consists of patent filings for 25
tendon health; pain management; cardiodiabetic health; inventions of which 20 have been granted.
ear, nose, throat health; urogenital health; digestive
health; immune health and general health.

CORONA REMEDIES 25 SANOFI 26
PVT LTD INDIA LTD

The revenue count in the FY19-20 for Ahmedabad The Indian arm of the French multinational
based Corona Remedies was Rs 161 crore in the pharmaceutical company headquartered in Paris,
nutra space catering to nutrients/ vitamin/ minerals, Sanofi India saw a revenue generation of Rs 146
registering a growth of 24 per cent when compared to crore in the FY19-20 in the nutra space catering to
the revenue generated during the FY18-19 at Rs 130 nutrients/ vitamin/ minerals, as compared to Rs 140
crore. For Corona, cardio metabolic and nutraceuticals crore in the previous year, exhibiting a growth of
segments are the focus areas, while it has a significant approximately 4 per cent. The company has structured
presence in the gynecology, infertility and neuropathy its consumer healthcare business under three verticals
segments. The company has a number of vitamin based i.e. allergy, pain relief and nutritionals. Two new brands
products in its portfolio such as Argihope, Cor 3D, D3 HD, were launched in 2019, DePura by Sanofi Cal for
B-29, Femgold etc. managing calcium deficiency and Collaflex Pro Plus for
managing knee osteoarthritis.

ZYDUS CADILA 27 ARISTO 28
(CADILA HEALTHCARE LTD) PHARMACEUTICALS PVT LTD

Ahmedabad based Zydus Cadila clocked in a For the FY19-20, Mumbai based Aristo
revenue figure of Rs 135 crore during the FY19-20 Pharmaceuticals generated a revenue of Rs 132
in the nutra space catering to nutrients/ vitamin/ crore in the nutra space catering to nutrients/
minerals. The company has a number of vitamins vitamin/ minerals, exhibiting a growth of 26 per cent in
and minerals based products in its portfolio such as comparison to Rs 104 crore generated in the previous
Cartipro, Zyrovit, Cimune etc. Another key product of fiscal. Aristo’s forte in delivering world class quality
Zydus Cadila is the Nu D3 Injection which is commonly has earned its respectable brand equity in segments
used for the diagnosis or treatment of vitamin D like food supplements, nutraceuticals, antibiotics &
deficiency. cardio-diabetics. One of the flagship brand of Aristo
in the nutrition area is Aristozyme that contains
fungal diastase and pepsin to provide relief from gas,
heartburn & indigestion.

34 COVER STORY NUFFOODS SPECTRUM | February 2021 | www.nuffoodsspectrum.in

WOCKHARDT 29 FOURRTS INDIA 30
LTD LABORATORIES PVT LTD

Mumbai based Wockhardt generated a revenue Chennai based Fourrts India Laboratories generated
of Rs 122 crore during the FY19-20 in the nutra a revenue of Rs 120 crore during the FY19-20 in the
space catering to nutrients/ vitamin/ minerals, nutra space catering to nutrients/ vitamin/ minerals,
exhibiting a growth of 14 per cent in comparison to Rs exhibiting a growth of 16 per cent in comparison to Rs
106 crore generated in the previous fiscal. Wockhardt has 103 crore generated in the previous fiscal. The company
presence in India’s nutritional category with products launched Nefrosave Keto tablets during the FY19-20. It
such as Farex, Dexolac, Nusobee and Protinex. The is most commonly used as nutrition therapy or dietary
company divested its nutrition business to Danone in supplements in the patients of chronic kidney failure.
2011. Currently, the company has a number of vitamin Founded in 1977, Fourrts India has its products spread
and minerals based products in its portfolio such as all over India and in over 50 countries around the world.
Methycobal D, Merimet, etc.

AKUMENTIS 31 ALEMBIC 32
HEALTHCARE LTD LTD

Thane based Akumentis Healthcare generated a During the FY19-20, Vadodara based Alembic Ltd
revenue of Rs 119 crore during the FY19-20 in the generated a revenue of Rs 114 crore in the nutra
nutra space catering to nutrients/ vitamin/ minerals, space catering to nutrients/ vitamin/ minerals,
as against Rs 118 crore generated in the previous exhibiting a decline of 6 per cent in comparison to
fiscal. Founded in 2010, the company was the first to Rs 122 crore generated in the previous fiscal. The
introduce the concept of high dose vitamin D, Hi-D in businesses at Alembic are divided into pharmaceuticals
India for the prevention of cardiometabolic disorders. and real estate. The pharma business focuses on
Akumentis was also the first to introduce the active respiratory infections, allergic rhinitis, hypertension,
form of folic acid (L-methyl folate) in All 9 & Foliact. It is diabetes, nutritional deficiency, liver disorder and
used to prevent and treat low vitamin B12 levels. acidity. The nutritional and vitamin preparation based
products include Evinal, Bivinal, Ginsoma, Pro-HB and
Hemolon.

ALBERT DAVID 33 GENO 34
LTD PHARMACEUTICALS PVT LTD

Kolkata based Albert David generated a revenue of During the FY19-20, Goa based Geno Pharmaceuticals
Rs 113 crore during the FY19-20 in the nutra space generated a revenue of Rs 106 crore in the nutra
catering to nutrients/ vitamin/ minerals, exhibiting space catering to nutrients/ vitamin/ minerals,
a growth of 14 per cent in comparison to Rs 99 crore exhibiting a decline of approximately 9 per cent in
generated in the previous fiscal. Distinguished in the comparison to Rs 116 crore generated in the previous
field of manufacturing pharmaceutical formulations, fiscal. Incorporated in the year 1975, Geno Pharma
infusion solutions, herbal dosage forms, bulk drugs and started its operations in Mumbai and shifted production
disposable syringes & needles, the company belongs in Goa in the year 1979. It was previously under a
to a renowned industrial house of Kolkata, the Kothari joint venture company of Economic Development
Group. Corporation, Goa. Post the disinvestment in 1980, the
company was the sole responsibility of Dilip Salgaocar
and his struggle of building a venture to an empire.

NUFFOODS SPECTRUM | February 2021 | www.nuffoodsspectrum.in COVER STORY 35

KAPPA 35 MICRO 35
BIOSCIENCE LABS LTD

The Indian arm of the Norway based manufacturer of For the FY19-20, Bengaluru based Micro Labs
Vitamin K2, Kappa Bioscience generated a revenue generated a revenue of Rs 100 crore in the nutra
of Rs 100 crore during the FY19-20 in the nutra space space catering to nutrients/ vitamin/ minerals,
catering to nutrients/ vitamin/ minerals. The company showing a growth of 7 per cent when compared to Rs
exhibited a growth of 25 per cent in comparison to the 94 crore generated in the FY18-19. At Micro Labs, 19
revenue generated in the previous fiscal at Rs 80 crore. divisions professionally cater to specialty segments
Founded in 2006, the company’s main focus is to develop in healthcare. In particular, Nutrica as a division offers
vitamin K2 for the food supplement and fortified foods a product range for conditions like pregnancy and
market. Having extensive knowledge about vitamins, it is lactation, anemia, vitamin D3 deficiency, neuropathies,
currently the only vendor with vitamin K2 as pure MK‑7 male and female infertility, easy way of consuming
in various formulations. nutrition through gummies, multivitamin preparations
for active body & healthy mind.

EMCURE 36 INDCHEMIE HEALTH 37
PHARMACEUTICALS LTD SPECIALITIES PVT LTD

The revenue generation for Pune based Emcure For the FY19-20, Mumbai based Indchemie Health
Pharmaceuticals was Rs 99 crore during the FY19-20 Specialities generated a revenue of Rs 93 crore in the
in the nutra space catering to nutrients/ vitamin/ nutra space catering to nutrients/ vitamin/ minerals,
minerals in comparison to Rs 95 crore generated in showing a growth of 12 per cent when compared to Rs
the previous fiscal, showing a growth of 5 per cent. 83 crore generated in the FY18-19. The company has
The company has an established presence in major a range of products in its portfolio namely antibiotics,
therapeutics areas including cardiology, HIV, gynecology, haematinics, gastro-intestinal, nutraceuticals, vitamins
nephrology, anti-infective, vitamins, minerals and & minerals, anti-osteoporotic, anti-fungal, infertility,
nutrients. cough syrup, etc. The company has a strong back
up of in-house manufacturing facility and has four
pharmaceuticals manufacturing units.

FRESENIUS KABI 38 CIPLA 39
INDIA PVT LTD LTD

Pune based Fresenius Kabi India, a 100 per cent During the FY19-20, Mumbai based Cipla generated
subsidiary of Fresenius Kabi AG Germany, recorded a revenue count of Rs 86 crore in the nutra space
a revenue count of Rs 90 crore in the nutra space catering to nutrients/ vitamin/ minerals, exhibiting
catering to nutrients/ vitamin/ minerals during the a decline of around 10 per cent in comparison to the
FY19-20, exhibiting a growth of 16 per cent when revenue generated in the FY18-19 that stood at Rs 96
compared to the revenue generation in the FY18- crore. The FY19-20 saw the company acquiring nutrition
19 recorded at Rs 77 crore. Within clinical nutrition, products’ portfolio from Mumbai based Wanbury Ltd.
Fresenius Kabi is one of the few companies worldwide This includes 4 brands- CPink, CDense, Productiv and
to offer parenteral nutrition and enteral nutrition as well Folinine to further strengthen the company’s presence
as nutrition pumps and infusion disposables. in women’s health.

36 COVER STORY NUFFOODS SPECTRUM | February 2021 | www.nuffoodsspectrum.in

FDC INDOCO REMEDIES 41
LTD
40LTD
Mumbai based Indoco Remedies generated a
Aurangabad based FDC Ltd recorded a revenue revenue of Rs 83 crore during the FY19-20 in
count of Rs 85 crore in the nutra space catering to the nutra space catering to nutrients/ vitamin/
nutrients/ vitamin/ minerals during the FY19-20, minerals, exhibiting a growth of 32 per cent in
exhibiting a growth of 16 per cent when compared comparison to the revenue generated in the previous
to the revenue generation in the FY18-19 recorded fiscal at Rs 63 crore. The company is engaged in the
at Rs 73 crore. The company has its presence in manufacturing and marketing of formulations and APIs.
numerous therapeutic segments such as anti-infectives, The products span across a range of segments such as
gastrointestinals, ophthalmologicals, vitamins/minerals/ women's health, nutritional products, gastroenterology,
dietary supplements, cardiac, anti-diabetes, respiratory, cardiology, metabolic disorders, and cardiology, to
gynaecology, dermatology, analgesics and others. name a few.

TABLETS 42 CADILA 43
(INDIA) LTD PHARMACEUTICALS LTD

Arevenue generation of Rs 82 crore was recorded for Ahmedabad based Cadila Pharmaceuticals
the Chennai based Tablets (India) Ltd during the generated a revenue of Rs 79 crore during the
FY19-20 in the nutra space catering to nutrients/ FY19-20 in the nutra space catering to nutrients/
vitamin/ minerals, exhibiting a growth of 14 per cent in vitamin/ minerals, exhibiting a slight growth in
comparison to the revenue generated in the previous comparison to the revenue generated in the previous
fiscal at Rs 72 crore. Tablets (India) is one of the leading fiscal at Rs 78 crore. The company’s focus therapy areas
manufacturers of various types of pharmaceutical and include gastroenterology, cardiology, cardiovascular,
nutraceutical formulations. The company has entered gynaecology and diabetology. Within the nutrition
into the probiotic segment with the introduction of sector, the company offers vitamins and minerals based
a novel and specific probiotic for GI health and more products such as Nutridac, Cecure, EC-350 etc.
recently has in its fold, a unique probiotic product for
women health.

NOVARTIS 44 KOYE 44
INDIA LTD PHARMACEUTICALS PVT LTD

The revenue generation for the Indian arm of the During the FY19-20, Mumbai based Koye
Swiss pharmaceutical firm Novartis in the nutra Pharmaceuticals generated a revenue of Rs 75 crore
space catering to nutrients/ vitamin/ minerals during the FY19-20 in the nutra space catering to
was Rs 75 crore during the FY19-20. The company nutrients/ vitamin/ minerals, exhibiting a growth of 31
recorded a big growth of 59 per cent in comparison to per cent in comparison to the revenue generated in
the revenue generation of Rs 47 crore in the previous the previous fiscal at Rs 58 crore. The company offers a
fiscal. In India, the pharmaceutical business of Novartis number of vitamins and minerals based products such
is focused on bone & pain, calcium portfolio including as Coecoral, CoeDHEA Forte, CoeHB, to name a few.
nutrition based products like Sandochew and Sandocal,
gynecology and neurosciences.

NUFFOODS SPECTRUM | February 2021 | www.nuffoodsspectrum.in COVER STORY 37

LINUX 45 PIRAMAL 46
LABORATORIES PVT LTD HEALTHCARE LIMITED

Chennai based Linux Laboratories generated a During the FY19-20, Mumbai based Piramal Healthcare
revenue of Rs 66 crore during the FY19-20 in the generated a revenue of Rs 63 crore in the nutra space
nutra space catering to nutrients/ vitamin/ minerals. catering to nutrients/ vitamin/ minerals, exhibiting
The company exhibited a big growth of 41 per cent in a decline of 7 per cent in comparison to the revenue
comparison to the revenue generated in the previous generation of Rs 68 crore in the previous fiscal. Piramal
fiscal at Rs 47 crore. The nutraceutical segment of the Enterprise's healthcare vertical has a consumer product
company comprises of a number of products such as division, which is one of the fastest growing players
which is used to prevent or treat low blood calcium in the domestic consumer healthcare market offering
levels in people who do not get enough from their products such as Lactobacil Plus, which is synbiotic
diets; RE Xite Plus, which is used to treat low vitamin (prebiotic + probiotic); Supradyn, which is a leading
B12 levels. multivitamin brand; Ferradol, which is a food supplement
containing iron and 9 other micro nutrients.

ANGLO-FRENCH DRUGS & 47 E.I.D. PARRY 48
INDUSTRIES LTD INDIA LTD

Bengaluru based Anglo-French Drugs & Industries Chennai based E.I.D. Parry India generated a revenue
generated a revenue of Rs 61 crore in the nutra of Rs 58 crore in the nutra space catering to
space catering to nutrients/ vitamin/ minerals, nutrients/ vitamin/ minerals, exhibiting a decline of
exhibiting a growth of 5 per cent in comparison to 19 per cent in comparison to the revenue generation of
the revenue generation of Rs 58 crore in the previous Rs 71 crore in the previous fiscal. E.I.D. Parry is a pioneer
fiscal. The company comprises of a number of vitamins and world leader in organic spirulina and micro algal
and minerals based products such as Beplex Forte, products in the nutraceuticals space. Parry’s Spirulina,
which contains essential multivitamins important with 3 major international certifications, is sold in
for maintaining good health; Maximin Forte, which more than 41 countries across the globe. The highly
is indicated for the treatment of vitamin and mineral specialised manufacturing plants of the nutraceuticals
deficiencies. business for micro algal production are located at
Oonaiyur and Saveripuram in Tamil Nadu.

ZEUSHYGIA 49 PURECISE 50
LIFESCIENCES PVT LTD

Hyderabad based ZeusHygia LifeSciences generated Gurugram based startup Purecise generated a
a revenue of Rs 3.2 crore during the FY19-20 in revenue of Rs 46 lakh during the FY19-20 in the nutra
the nutra space catering to nutrients/ vitamin/ space catering to nutrients/ vitamin/ minerals. The
minerals. The company exhibited a huge growth of 300 company exhibited a growth of 7 per cent in comparison
per cent in comparison to the revenue generated in to the revenue generated in the previous fiscal at Rs 43
the previous fiscal at Rs 80 lakh. For the value-added lakh, thereby getting a good recognition. The startup
nutraceutical ingredient manufacturing company, the is the brainchild of more than 7 years of experience
majority of the revenue was generated via exports (Rs 2 and countless hours spent researching in the domain
crore), while the domestic business generated around of sports performance and metabolic disorder based
Rs 1.2 crore worth revenue. nutrition. Purecise provides 100 per cent natural & vegan
nutritional/dietary supplements and daily essential
products, aimed at therapeutic benefits.

38 Q&A NUFFOODS SPECTRUM | February 2021 | www.nuffoodsspectrum.in

Bérengère Feuz, “India ranks 6th in terms
of number of products
Marketing Director, available for the online
Lallemand Health Solutions, probiotic market”

France

As COVID-19 stoked the probiotic supplement for probiotics to help keep the whole family healthy,
consumption across the world, there has been we had a range of EXPERT’Biotics such as PROBIOKID,
a growing importance of use of probiotics for L. helveticus LAFTI L10, B. bifidum Rosell-71 and of
building immunity and maintaining good gut health UNIQUE’Biotics to offer.
in India likewise. Bérengère Feuz, Marketing Director,
Lallemand Health Solutions, France shares with NuFFooDs Which key sectors showed demand during these
Spectrum how the Indian market is a highly competitive unprecedented times? What innovation have
one with a growing demand for quality probiotics, you considered to make the solutions COVID-
mainly in the gut health area and to support children’s compliant?
development. Edited excerpts; There has been a clear acceleration in sales and market
diversification in the psychobiotic sector in the past
How did 2020 serve for Lallemand Health five years. During this anxiety-inducing pandemic
Solutions and its services across industries? year, this is a segment that has definitely reached a
In 2020, probiotic demand has increased everywhere higher peak than expected in the sales forecast. Both
as compared to 2019. During the ‘first wave’ in the the scientific community and customers now have an
spring, lockdowns reduced in-store traffic. However, increased understanding of the brain-gut axis, which
as customers were still looking for natural solutions to has developed over the past years. 70 per cent of
support their natural defenses and mental health, they psychobiotic clinical trials were published after 2014,
considered probiotic supplement as a priority purchase. which suggests it is an emerging category. From 2017 to
Probiotic market was less badly hit than other markets mid-2019, 66 clinical trials targeting the brain-gut axis
for lesser essential goods. Plus, there was an increasing with probiotics were registered. Moreover, mental health
trend of customers purchasing probiotic online and has gained more awareness in recent years as a critical
taking advantage of home deliveries. societal issue. We have rebranded mid-2020 CEREBIOME,
the most documented psychobiotic in the world with
About 64 per cent of the global consumers stated more than a decade of evidence after its first proven
that the coronavirus made them more conscious effects on the gut-brain-axis.
about their immunity and 43 per cent about their
mental well-being. 18 per cent of global consumers What were the key challenges and opportunities
looked to increase their probiotic intake because of for Lallemand Health Solutions probiotic
the coronavirus pandemic and 15 per cent frequently solutions? How did you overcome the
took more supplements to support immune health. shortcomings?
The supplement industry witnessed an increase in We minimized the impact, guaranteed business
sales, especially for supplement with specific claims for continuity, and met clients’ needs the whole year
immunity, including probiotics. In China, probiotics, through. Managing teams in every market monitored
which are one of the top five supplements used, have the situation closely and communicated any changes
seen their consumption rise by 28 per cent between to their employees and clients. Everyone was prepared
February and April 2020 and in the US mass market, to adapt plans as the situation evolved and were doing
probiotics sales increased by $5.7 million during the everything possible to minimize business disruption.
peak week ending March 15. With the higher demand Our mobilized team carried on delivering probiotics

NUFFOODS SPECTRUM | February 2021 | www.nuffoodsspectrum.in Q&A 39

meeting unwavering quality standards clients have dietary food supplements, we have invested in a brand-
always trust. Our production plants are located both in new bacterial production plant in Mirabel, Canada,
North America and in Europe. This allowed to carry on in order to double its probiotic bacteria production
delivering most products via road transportations within capacity. This will be the latest addition to the several
these two continents. For customers in other parts of existing production sites, including a plant equally
the world, such as China, we still used air transportations located in Mirabel, Montreal and Quebec (Canada) and
even if this was little more challenging during the one in Saint-Simon (France). With this considerable
COVID-19 global crisis. Nevertheless, shipping abroad investment in a new plant, no other production facility
without disruptions was always possible, but costs have is in the short-terms plans. Using state-of-the-art
heavily increased since most of the air companies have equipment and production process, the new facility
drastically reduced their lines. For countries, who closed will also comply with the highest quality standards
fully their frontiers, delays were occasioned, but in the and good manufacturing practices (GMP) guidelines
end, all orders were delivered. India was certainly one to produce food supplements probiotics. The new 11
of the most challenging territory to serve as frontiers 000 sqm production facility is operational since the
were completely closed. One additional challenge that beginning of 2020.
the global pandemic brought was the cancellation of
face-to-face events, conferences, tradeshows, in regular What will be the way forward in 2021 in terms of
times. Our teams had to adapt and transfer every expanding solutions and reach?
discussion and meeting online. The B2B marketing and Our research and development team has acquired
communications also shift to virtual events and online a strong know-how in formulating probiotics with
communications. It was the case with the launch of the additional ingredients related to immune health, such
new strain for Women’s health, ROSELLA (L. plantarum as: vitamin C, vitamin D, etc. They thrive to propose
ROSELLA is L. plantarum P17630 (Proge P17630), practical, innovative delivery forms and conduct in-
licensed from PROGE FARM, Italy), a dedicated webinar house stability studies to monitor the strains and their
was developed to present this innovation, as well as specific combinations with health ingredients, the
a fully digital communication campaign. ROSELLA is performance of packaging and specific temperatures
a convenient orally administered probiotic shown to for optimized shelf life. Example of a new combination
support women’s intimate health. of interest on the radar is CEREBIOME and Ashwaganda
for their mental health benefits. We, together with our
How do you see the probiotics market in India? research and development partner The Rosell Institute
Our collaboration with partners in the Indian market for Microbiome and Probiotics, have an ambitious
dates back to early 2000. Our knowledge about the clinical study programme in order to study the human
Indian market and a strong regulatory expertise facilitate microbiome and how probiotic supplements can be
the importation of probiotic blends and semi-finished used as a mean to improve or maintain health in specific
products. The Indian market is a highly competitive populations or health segments such as gut health,
one, with a growing demand for quality probiotics, immune health, mental health, women’s health, oral
mainly in the gut health area and to support children’s health, metabolism, skin health and sport. So far, the
development. Beyond these two predominant health research team has issued over 330 publications including
segments, like in many other countries, consumers’ 160 clinical studies and further studies are ongoing.
awareness and interest to better understand the
numerous benefits of probiotics are rising. India is Akshay Nayak
ranked 6th in terms of number of products available [email protected]
for the online probiotic market. Between January and
July 2020, the fastest growth in consumer engagement
was recorded for probiotics positioned to support
inflammation. Probiotics to support immunity also grew
by 492 per cent in this period. Probiotics for women
seem to be attracting interest as the number of reviews
grew by 430 per cent between January and July 2020.

From the production viewpoint, are you looking at
investing in India to set up a facility?
To face growing market demand for quality probiotic

40 NUTRA NUFFOODS SPECTRUM | February 2021 | www.nuffoodsspectrum.in

Amit Srivastava, Changing the wave
of growth through
Chief Catalyst, Tech & Innovation
Nutrify India, Mumbai
Nutraceuticals is a novel discipline in the remedial space. It has been comparatively
lesser known for its long term and positive health influence. It has been only during
the pandemic that nutraceuticals as an industry has gained momentum in its
journey to get some recognition and carve its own niche.

Nutraceuticals has been burgeoning and is ● Category B commands $1.8 billion contribution but
expected to transition from the ‘want’ of has a compliance rate of slightly over 14 per cent. This
preventive healthcare to the ‘need’ generated category is plagued by short patience time, low brand
in the recent few years. In India, the nutraceuticals loyalty and low priority towards nutraceuticals in health
market is going to be a credible industry contributing management.
to the economic growth of the country and the
industry has been voicing its need for its place as ● Category C contributes to about $2.3 billion with
one of the most acceptable forms of cure for diseases an average compliance rate of 40-60 per cent while
worldwide. More so, for a country like India that has Category D contributes to $700 million with high
strong a foundation of ayurveda in its curative roots. compliance rate of over 74 per cent

Taking a peep into the nutritional map of India as Foreseeing the future, the current pandemic moved
per PwC-FICCI report, the government can assist in from being a government responsibility to a lesson
understanding the nutraceuticals space in India and of self-education. Unfortunately for nutraceuticals,
the market scope for opportunities as an industry or COVID-19 turned out to be the crucial catalyst for the
business. industry's growth. This growth could be seen across all
categories probably due to the nature of the disease that
● Category A - Complete malnourishment category. did not discriminate based on categories. Category B
This segment includes those who are in the low income which had the lowest growth rate of 6 per cent has shot
group category or in medical condition that impacts the to 10 per cent, while Category C showed the maximum
nutrition absorption profile. growth of 25 per cent from 12 per cent average growth
and category D remains stable at 18 per cent.
● Category B - 650 million are calorific sufficient but
malnourished. This population is typically the culture Projections reflect that with chronic exposure to fear
broth of lifestyle diseases like diabetes, cardiovascular
problems, Cancer, etc.

● Category C - 150 million people are those who
migrated from category B in pursuit of being healthy and
are experimenting with food choices, and supplements.
They are still in transition but this category is worth its
weight in the current journey of the Nutra industry.

● Category D -10 million people are the most health
conscious and they know what nutritional supplements
or functional foods to consume. Unfortunately, this is the
smallest category but the category that is most aware of
nutraceuticals being a sponsor of health and wellbeing.

Consequently,
● The current growth of nutraceuticals is mostly being
fuelled by Category D and E. Category B is mostly

ignorant and depends on non-standardized traditional

ingredients in times of health emergencies.

NUFFOODS SPECTRUM | February 2021 | www.nuffoodsspectrum.in NUTRA 41

and nudging to self-healthcare or ‘Aatma Nirbharta’; it The global nutraceuticals market is valued at
is estimated that the growth trend will remain upwards $387 billion (Imarc group report 2019 and Nutrify
permanently with a fall of 10 per cent in next one year India-GITAM University market assessments,
and about 20 per cent in the next three years. The new April 2020) and has gained cohesive backing on
normal growth trend would however remain 50 per the global pitch of therapeutic treatments. The
cent higher than the old normal before pandemic. United States of America is currently the market
Behaviorally, in their pursuit of improving their leader chunking away a 60 per cent market share
compliance consumers will seek formulations that fit into while the international market is growing at 8 per
their habits increasing demand for functional foods. cent per annum.

Exit Pandemic drawn attention of technology companies and startups
India would have spun out of this expected growth axis to converge their expertise in driving the evolving phase
into a different quantum zone of minimum 22 per cent of nutrition in India- the Nutra 6.0. It's evident that the
growth rate. This is because of, western trends of functional foods have caught up with
the startups fueling the growth. Some of the fastest
● Awareness in a larger consumer base growing functional food companies are Health Factory
● Awareness amongst medical professionals Pvt Ltd, Merhaki Foods & Nutrition Pvt Ltd, Zenith Drinks
● Increased market accessibility through all new age Pvt Ltd and Ricco Delizio Pvt Ltd etc.
channels
The self-education search rate for nutraceuticals on The Nutra 6.0 is the phase of personalization of
Dr. Google alone has shot up to 77 per cent as against nutrition for effective outcome. We are not far as the
30 per cent growth on search trends pre-pandemic. convergence is visible and there is a new avenue of
Vitamin/Minerals supplements that ruled the Indian business interest for venture funds for the convergence
nutrition market for long now faces a new kid on the of nutraceuticals into personalized nutrition. Planmeal
block in the form of dietary nutritional supplements raised investments to assist consumers to plan their
and its six times larger than vitamin and mineral meals and supplements using AI, the biotech firm
supplements now, that’s running to values upwards Akrivis is developing peptide sequence to increase
of Rs 35,000 crore, according to Nutrify India - GITAM insulin sensitivity by dispersing in plain water, to EzRX;
University market assessments report, which also notes a personalized nutrition assistance platform: It helps
that currently $1.2 billion vitamin and minerals health consumers identify their vitamin levels in body using
supplements market is driven by medical professionals' non-invasive technologies and this in turn nudges
prescriptions and OTC sales. consumers to choose right nutritional formulations
Segments like functional beverages were the for them. Nutra 6.0 will empower consumers to take
conveniently placed future foods of India are now preventive health in their hand with authority. Thanks to
the hottest growth segment. The awareness amongst the emergence of artificial intelligence, smart devices,
consumers, the subject taking focused limelight has biotechnologies and apps, this is now a reality. The
transition of Nutraceuticals from Nutra 5.0 is about
moving from intelligent foods to smart nutrition. The
smart nutrition will trigger growth of nutraceuticals by
additional 10 per cent as it helps consumers engage and
it is surely bound to improve consumer compliance to
dosage by 50 per cent over current trends.

With the onset of apps like Neutrino, Bite AI, and even
government initiatives through Nutrify India Now (NIN)’s
app are signals pointing to smart nutrition that is shaping
up fast and well. In short, the digital adaptation during
pandemic that led to the onset of Nutra 6.0. The changing
wave of growth through technology & innovation for
the Nutraceutical industry has been propelled by the
pandemic, importantly the need of the hour is that the
wave on which the industry is riding needs to sustain
post-pandemic, which is most likely will.

42 FSSAI INITIATIVE NUFFOODS SPECTRUM | February 2021 | www.nuffoodsspectrum.in

Arun Singhal, Hygiene Rating
& Safety of Food
CEO, FSSAI, New Delhi
The food regulator has now introduced a voluntary scheme called Hygiene Rating
Scheme for food service establishments. The scheme is a technology-driven and
user-friendly where food establishments are given a rating on a scale of 1-5, where
5 indicates Excellent compliance and 1 indicates poor compliance of food hygiene
and safety standards. It is going to benefit everyone as a whole because improved
hygiene standards means fewer instances of food-borne illnesses.

Eating out has become a regular ritual for many of us. establishments in Schedule-4. FSSAI ensures that these
Some of us eat out of necessity and many of us out are implemented through various regulatory, training
of choice. Today’s fast-paced lifestyle and increased and capacity-building and compliance measures. To
mobility, particularly among the younger generation, make it easy for consumers to make informed choices
leaves little time for preparing and eating meals at home. about the food they eat, FSSAI has now introduced a
Therefore, many of us are increasingly opting to eat out voluntary scheme called Hygiene Rating Scheme for
or have our food delivered from eating joints especially food service establishments.
at workplaces, colleges or during travels. Apart from
this, social events and celebrations are also increasingly The Hygiene Rating Scheme is a technology-driven,
being held outside the home, where food from outside user-friendly scheme where food establishments are
has become a focal point of enjoyment. With the advent given a rating on a scale of 1-5, where 5 indicates
of multiple international cuisines and a large number of Excellent compliance and 1 indicates poor compliance
fine-dining places and world-class restaurants offering of food hygiene and safety standards. The rating are
both variety and high quality of food, a large number of displayed in form of symbols i.e. smileys. This scheme
people choose to eat out for pleasure. In addition, thanks encourages food businesses to ensure high standards
to an evolving social culture centered on coffee shops of hygiene and sanitation and allows consumers to
and restaurants, eating out has become fashionable, make informed food choices. This scheme is currently
especially for youngsters. applicable to restaurants, cafes, bistros, diners and other
eating-places, sweet shops, bakeries and meat shops.
While we love to eat out, can we be sure if the food
we eat is safe or not? Given the frequency of eating out
these days, it is important to assure consumers that the
food they eat is safe and hygienic for consumption no
matter where they eat. Moreover, a tropical country like
India with a hot and humid climate is susceptible to food
spoilage and contamination from bacteria that thrive in
such a climate. Both food handlers and consumers often
lack awareness on basic food safety, hygiene and sanitary
practices leading to consumption of unsafe food. This
results in food-borne illnesses, which affect a large
number of people in India. Thus, food safety is of utmost
importance. After all, food that is not safe is not food.

So, how do you know that the place where you
eat serves safe food? The Food Safety and Standards
Authority of India (FSSAI) has come out with a solution
to help you make the right food choices. As the apex
regulatory food authority in the country, the mandate
of FSSAI is to ensure safe and wholesome food for all
135-crore citizens of the country. The Food Safety and
Standards Act (FSS), 2006, specifies general hygiene
and sanitary practices to be followed in food service

NUFFOODS SPECTRUM | February 2021 | www.nuffoodsspectrum.in FSSAI INITIATIVE 43

9 Steps for getting a of their food handlers. Moreover, food businesses that
Hygiene Rating for FBOs are compliant can showcase their efforts to consumers
by displaying this certificate prominently at the
1. Ensure that you food business is licensed/ premises. This gives them a competitive edge over
registered by FSSAI. other businesses and wins the trust and loyalty of their
consumers.
2. Register on the Hygiene Rating Portal (https://
fssai.gov.in/hygieneRating/home) For consumers, this rating is a helpful tool to easily
identify if the food being served is safe or not. This
3. Carry out a self-assessment based on the empowers consumers to make informed choices and
checklist and make improvements accordingly exercise their right to choose a place to eat not only
on the basis of taste and service but also health. It also
4. Appoint one Food Safety Supervisor (FSS) for plants the idea of food safety and hygiene in the minds
every 25 food handlers. The FSS should be of consumers, making those who are unaware also
trained and certified under FSSAI’s Food Safety cognizant of the importance of food safety when they
Training and Certification (FoSTaC) programme. eat out. Overall, such a scheme benefits everyone as
The FSS in turn should train all food handlers. a whole because improved hygiene standards means
fewer instances of food-borne illnesses among citizens
5. Ensure that finished products are tested at least overall, better health and productivity of people,
annually by NABL accredited lab notified by reduced burden on the healthcare system and ultimately
FSSAI (only for licensed FBOs). growth and development of the economy and the
country as a whole.
6. Display the ‘Food Safety Display Board’ in the
premises. So next time you visit your favourite restaurant,
be sure to check its Hygiene Rating. If it doesn’t have
7. Get a third-party audit done from an FSSAI one, you can encourage the restaurant to get one. You
empanelled audit agency. will then be able to enjoy your favourite food without
worrying about an upset stomach. Other customers will
8. Based on the verification, a Hygiene Rating also benefit from this initiative.
Certificate displaying scores will be generated.

9. Display the certificate prominently at the
premises.

Statistics for Hygiene Rating

● Total FBOs enrolled: 3600+
● Total Hygiene Rating Audit Agencies: 40+
● Total No. of Auditors: 185+

It also includes interfacing with e-commerce platforms
such as food delivery services and apps to encourage
their associated eating places to adopt the scheme.

How does the scheme operate?
A comprehensive checklist has been created based on
the criteria a food business needs to meet hygiene and
sanitation standards laid in Food Safety and Standards
Act, 2006. The food business is then audited based on
this checklist and awarded a rating by a third-party audit
agency empanelled by FSSAI. A certificate is generated
based on this rating and displayed for consumers
at the premises. This helps consumers identify if the
place is hygienic or not. A rating of 3 stars and above is
considered a ‘Good Rating’.

This Hygiene Rating is helpful for both food
businesses and consumers. Through this rating process,
food businesses have the opportunity to understand
the basic criteria for ensuring safe food and implement
these practices through training and capacity building

44 PEOPLE NEWS NUFFOODS SPECTRUM | February 2021 | www.nuffoodsspectrum.in

Dr Sridevi Annapurna Singh takes charge as CFTRI Director

Dr Sridevi Annapurna Singh has Technology Department at CFTRI
taken charge as the Director of and has now been posted as the
the Central Food Technological Director of the institute. She has
Research Institute (CFTRI) in published over 50 manuscripts
Mysuru. Following the retirement in peer reviewed journals and
of Dr KSMS Raghavarao on holds a total of 11 patents to
August 31, 2020, the government her credit including 5 from the
had appointed National US. As part of her research, she
Aeronautics Laboratory (NAL) is working on alternate and
Director Dr Jitendra Jadhav, a unconventional sources of protein
Senior Scientist, as Acting Director and micronutrients to combat
of CFTRI. Dr Sridevi Annapurna malnutrition and development of
was serving as the Chief Scientist novel food ingredients for health
and Head of Protein Chemistry benefits.

Dr Muhammed Majeed Capital Foods
receives excellence
award from IASTAM appoints

The Indian Association for Navin Tewari
the Study of Traditional Asian
Medicine (IASTAM) has honored as MD & CEO
Dr Muhammed Majeed, Founder
& Chairman, Sami-Sabinsa Group, Mumbai based Capital Foods
with the Zandu International has announced the elevation
Oration award for excellence in of Navin Tewari, to the position
the field of biology and research of Managing Director (MD) and
on ayurvedic products. The award Chief Executive Officer (CEO)
is a recognition of the important with effect from January 1,
role Dr Majeed has played over 2021. He succeeds the founder,
three decades in globalizing Ajay Gupta, who will now be
understanding and acceptance the Executive Chairman. Tewari
of the scientifically validated joined the company in early
benefits of ayurveda, particularly 2019 as the Chief Executive
in the nutraceutical sector. Dr Officer. Under his leadership,
Majeed has over 45 years of the company has achieved well-
experience in the pharmaceutical, rounded performance, with
biotechnology, molecular top-line growth in excess of 50
biology, nutritional and cosmetic per cent, expansion beyond the
industries. He introduced to western region to a pan-India
the Americans the traditional presence across categories
Indian medicine that has for and enhanced production
ages been believed to act as a capacity with an increased
complete curative to their various ailments. After completing B Pharm from footprint in Karnataka, Haryana
Trivandrum Medical College, Dr Majeed went to the US in 1975 to take MS and Himachal Pradesh. Before
in Pharmacy and PhD in industrial pharmacy. He has worked with some of joining Capital Foods, Tewari
the major pharmaceutical companies like Pfizer, which earned him valuable was working with UltraTech
experience in the latest technology in healthcare products formulations. Cement where he was
overseeing cement sales and
marketing business for North
India.

NUFFOODS SPECTRUM | February 2021 | www.nuffoodsspectrum.in PEOPLE NEWS 45

Wellversed brings FMCG Dr Narendra P
veterans as core advisors
Singh joins advisory
Gurugram based nutrition engineering council for
brand Wellversed, several years, mentored committee at IPGA
has announced the numerous professionals
appointment of industry to reach positions of Dr Narendra Pratap Singh, an eminent pulse
veterans Rakesh Verma higher responsibilities geneticist and the Director of the Indian Institute
and R N Srivastava as and garnered numerous of Pulses Research (IIPR), Kanpur has joined the
Chief Advisors. Verma will accomplishments within recently established advisory committee by
mentor the company’s organizations that he the India Pulses and Grains Association (IPGA),
manufacturing and served as well as for the the nodal body for India’s pulses trade and
operations teams society. Srivastava, on the industry. IPGA
whereas Srivastava will other hand, is a result- has announced
add immense value to oriented accounting and an advisory
the financial strategy or financial management committee with
internal controls of the expert with more than stalwarts from
company. As the first four decades of industry the agriculture
Indian chief engineer experience. He has sector of India to
for Nestlé in South donned many hats and further, enhance
Asia region, Verma has worked across various its standing as
served Nestlé for close markets in Asia including India’s leading
to three decades where India, China, and think tank and
he was part of global Indonesia. knowledge hub
on the pulses and
grains industry.
Dr Singh is also
serving as the
President of the
Indian Society of
Pulses Research and Development, IIPR, Kanpur.
He was instrumental in creating world class state
of art facilities of biotechnology at IIPR and is a
pioneer in application of tools of biotechnology in
pulse improvement in India.

NAAS picks NIN scientist as fellow

Dr Subba Rao M Gavaravarapu, a Division at NIN. He was considered
scientist at the Hyderabad based because of his significant
National Institute of Nutrition (NIN), contribution to the agriculture and
has been elected as the fellow of allied sciences sector. He is one
National Academy of Agricultural of the few core social scientists
Sciences (NAAS). He has been to get this honour. With over 70
selected for the position in the publications and 10 book chapters
Social Sciences section, specifically to his credit, Dr Subba Rao’s work
because of his contributions to the has previously been recognised
field of nutrition communication and and awarded by Indian Council of
extension. Dr Rao, who is serving Medical Research (ICMR), American
as Scientist E, heads the Nutrition Society of Nutrition, NASI-Scopus,
Information and Communication Nutrition Society of India, Indian
and Health Education (NICHE) Dietetic association among others.

46 ACADEMIC NEWS NUFFOODS SPECTRUM | February 2021 | www.nuffoodsspectrum.in

Nutrify India, NMDC, Santhigiri Institute
Gitam offer to study medicinal plants
degree
programmes National Mineral Development of preventive regimen among
in nutrition Corporation (NMDC), under the students and help them learn
Ministry of Steel, has signed a and understand the benefits of
Nurtify India has joined forces Memorandum of Understanding traditional medicinal plants in order
with Gandhi Institute of (MoU) with Santhigiri Institute to help the society fight against
Technology and Management of Paramedical Sciences, a viral infections and pandemics such
(Gitam) University in unit of Santhigiri Ashram, as COVID-19. According to NMDC,
Visakhapatnam to launch Thiruvananthapuram, to implement Santhigiri Institute of Paramedical
Gitam Nutrify Academy for the joint initiative of preventive Sciences is an ideal partner for the
responsible nutrition. This healthcare, by promoting herbal preventative healthcare education
programme will aim towards sapling plantation movement campaign covering wide array of
capacity building of nutrition in schools of Telangana. The audiences and through distribution
industry via a curriculum of initiative aims at inculcating a habit of herbal saplings in Telangana.
degree programmes. Nutrify
India is a well-established IIT-D explores therapeutic
platform that administers benefits of herbal formulations
responsible nutrition in India
and internationally across The Indian Institute of Technology, formulations that would reduce the
innovators and upcoming Delhi (IIT-D) and All India Institute harmful effects of reusing cooking
startups. In 2020, the year of Ayurveda (AIIA) in New Delhi, oil, developing a biodegradable,
gone by, Nurtify India have come together to work herbal wound dressing, studying
accredited over $8 million on seven collaborative projects the effects of the Brahmari
worth commercialization involving faculty members pranayama on the nervous system,
in the innovation expanse. and support from both sides. analyzing the impacts of bhasmas
Gitam Nutrify India Academy The projects emanate from the or ashes on proteins implicated
has been established to Memorandum of Understanding in neurodegenerative diseases,
disseminate best-in-class (MoU) signed earlier between the developing a dhoopan-yantra
knowledge relating to two institutions for interdisciplinary or a fumigation device for aiding
nutrition, wellness, food research in ayurveda and applying wound healing, and early cancer
technology and allied engineering science principles. detection and assessment of breast
areas. As a part of the The seven collaborative projects cancer response to ayurvedic drugs
academy, the institute focusing on various ayurvedic is the focus of another project.
will develop and deliver formulations and practices include The projects are tenable for two
courses, certificates, diploma effect of the six ayurvedic rasas years, at the end of which a better
programmes and continuing or tastes on gastrointestinal understanding is likely to emerge in
education programmes secretions, developing herbal the above areas.
for professionals. Through
its Centre for Health and
Wellness Innovation
(CHWI), Gitam wishes to
collaborate with external
academics, industry partners
and thought leaders to
disseminate the message of
responsible nutrition and
bring unique products and
solutions to the market.

NUFFOODS SPECTRUM | February 2021 | www.nuffoodsspectrum.in R&D NEWS 47

CIFT develops seaweed based nutraceutical

Central Institute of Fisheries compounds present in seaweeds
Technology (CIFT) in Kochi has have scientifically proven to possess
developed nutraceutical product health promoting properties like
from seaweed in the form of anti-diabetic, anti-inflammatory,
enriched fucoidan capsules. The anti-oxidant, dyslipidemia, bone-
capsules contain fucoidan, a high health, heart-health and mental-
value sulphated polysaccharide health benefits. The product
having wide health benefits, which has been commercialised by
include anti-inflammatory, anti- Bodina Naturals in Kochi. The
viral, and anti-cancer properties company is now entering into
can be used as immune booster. the manufacturing and trade of
Seaweeds are considered as seaweed derivatives as one of its
excellent source of nutrients main activities in future so that the
like essential amino acids, health benefits from seaweed can
phytochemicals, vitamins, minerals be reaped by millions of people for
and dietary fibre. The bioactive better health and nutrition.

IIT-D wins recognition NIN probes
for mock egg innovation
benefits of guava
Innovation of plant-based mock The mock egg has been
egg by a team of scientists at the developed from very simple An Indian Council of Medical Research
Centre for Rural Development farm-based crop proteins, (ICMR) funded clinical trial by the
and Technology in the Indian which not only looks and tastes Hyderabad based National Institute of
Institute of Technology, Delhi like egg but also very close in Nutrition (NIN) has highlighted the need
(IIT-D) has secured first prize nutritional profile to a poultry to diversify the diet given to toddlers at
at Innovate4SDG contest by egg. Apart from egg, the IIT-D anganwadis, to make them healthier, by
United Nation Development team has also developed the adding guavas in the diet. Over a period
Programme (UNDP) Accelerator meat analogues for chicken of eight months of the trial, the guava
Lab India. The award included a and fish from plant sources helped in increasing haemoglobin,
sum of $5000. The plant-based using fruits and vegetables. iron, vitamin C and folate levels in
textured foods, which resemble The products were tested on the children. A reduction in Acute
egg, fish and chicken have various parameters including Respiratory Infection (ARS) incidences
been developed with an aim appearance, taste, bite-size, was also observed. A cluster-randomised
to address the longstanding texture, aroma, flavor, shelf controlled trial was focused on finding
battle for malnutrition and life, nutritional profile and out how the level of iron among toddlers
clean protein food for people. customer preference. can be improved. Guava was chosen
for the purpose as it is rich in vitamin C,
nearly four times than that of orange.
Also, guava is easily available for the
most part of the year, affordable and has
a longer shelf life.

48 R&D NEWS NUFFOODS SPECTRUM | February 2021 | www.nuffoodsspectrum.in

IIHR commercialises
probiotic fruit
beverage technology

Indian Institute of developed by a team ISRO develops
Horticulture Research of scientists from the
(IIHR) in Bengaluru Post-Harvest Technology banana waste
has commercialised and Agri Engineering
its technology to division of IIHR. On the processing technology
manufacture probiotic other hand, Makers of
pineapple beverage to Mysuru expect to launch A team of researchers at Bengaluru based
a Mysuru based startup the beverage before Indian Space Research Organization (ISRO) has
Makers of Mysuru. March 2021. The company, conceptualised and developed equipment that
The technology to which manufactures may guarantee environment friendly processing
manufacture probiotic kokum-based products, is of all of the elements of the banana tree under
pineapple beverage is in the process of adding one roof. The raw fibre can be processed into
the first such technology new machinery for the garments, the powder content from the fibre
to be commercialised commercialisation of can be used to add nutritional value to maida,
by the institute. The the pineapple beverage, the banana stem can be processed to extract
probiotic fruit bevereage which needs a cold supply a health drink or even ethanol-based organic
technology was chain. fertilizers. There are even plans to fabricate
composite materials that find wide-ranging use
in the automobile, aerospace and renewable
energy sector. This initiative has been delivered
to actuality to generate usable merchandise from
the unused elements of the banana tree. While
the fruit and the leaves are bought within the
markets, the remainder of the tree stays as waste,
which farmers must pay for, to even clear off and
get rid of.

Ayushakti uses herbal remedies to treat skin diseases

A recent study by researchers at hyper pigmented and keratotic management of lichen amyloidosis.
Ayushakti in Mumbai concluded popular lesions called as lichen The researchers revealed the use of
that detoxification and ayurvedic amyloidosis. Many treatment certain herbs, which are Bhedniya
modalities are safe and efficient to protocols are available yet the in nature (penetrating and channel
treat long-standing skin diseases results are disappointing in the opening) that help to dissolve
like lichen amyloidosis. Amyloidosis stubborn protein molecules and
is a group of diseases where one open up the channels to restore the
or more body organs accumulate functionality of the cells. The Aam
various insoluble proteins, pachak (helps to digest endotoxins),
which cause dysfunction of the Deepniya (improving metabolic
organ system. Hyper pigmented fire) and Bhedniya (opening the
macules are relatively common channels) herbs are very helpful in
form of cutaneous amyloidosis, getting rid of these proteins in the
when severe may progress to pathogenesis of lichen amyloidosis.

NUFFOODS SPECTRUM | February 2021 | www.nuffoodsspectrum.in SUPPLIER NEWS 49

Neogen launches test to detect carcinogen in dairy products

US based Neogen Corporation the rumen of dairy cattle. The
has recently announced that it new test can detect aflatoxin M1
has launched a quicker, easier test in milk within a range of 150 to
to detect aflatoxin M1, a known 600 ppt. Reveal Q+ for Aflatoxin
cancer-causing toxin of concern M1 utilizes the same incubation
to the global dairy industry. The temperature and time as
new Reveal Q+ for Aflatoxin M1 Neogen's BetaStar antibiotic tests,
can detect as little as 150 parts including tests for beta-lactams
per trillion (ppt) of the toxins in (e.g., amoxicillin, ampicillin, and
milk samples in just minutes. penicillin) and tetracyclines. The
The new test is designed for use Raptor platform automatically
with Neogen's Raptor Integrated incubates and analyzes up to
Analysis Platform, which controls three milk samples independently
the timing, temperature, and and simultaneously. The system
reading of the test strips, allowing also protects the integrity and
testers to simply add samples consistency of testing data by
and walk away. Aflatoxin M1 is processing and analyzing results
a carcinogenic metabolite of without additional operator
aflatoxin B1 that is produced in input.

Siegwerk India UFlex expands
introduces mineral
oil free inks aseptic liquid

Siegwerk, one of the leading global suppliers of printing inks for packaging capacity
packaging applications and labels headquartered in Germany,
has announced the decision to launch mineral oil free inks in Noida based UFlex, first Indian manufacturer
India for packaging purposes. The inks supplied by Siegwerk of aseptic liquid packaging, has announced to
from its plant at Bhiwadi double its aseptic plant’s production capacity
will not contain mineral oils from 3.5 billion to 7 billion packs per annum, in
as an intentionally added Sanand, Gujarat. The capacity expansion will
substance, that comprises be completed by 2021 end approximately.The
of two fractions - Mineral expansion is in response to the new contracts
Oil Saturated Hydrocarbons and increasing demand for the company's
(MOSH) and Mineral Oil aseptic packaging laminates. Driven by a
Aromatic Hydrocarbons strong and healthy order book and consistent
(MOAH). Over the last 3 market growth, this initiative doubles the
years, Siegwerk had taken up production capacity and will allow creating
the pioneering initiative to company's expanding operations team
remove the usage of another by adding more workforce, which will
harmful substance, toluene, strengthen the company’s expansion plan.
from its manufacturing The first phase of expansion will focus on
process. The most crucial adding new machines to the existing line
purpose of food packaging i.e., the best-in-class new generation Gallus
is to keep the contents and consumers safe. Worldwide several printing line from Germany. The new-age
food manufacturers are promoting safer packaging options machine has progressive features, loaded
by prohibiting or restricting the use of mineral oils as an with sophisticated technologies that make it
intentionally added substance in the packaging inks. extremely efficient and sound in operation.
The machine prints at a speed of 500 meters
per minute.

50 SUPPLIER NEWS NUFFOODS SPECTRUM | February 2021 | www.nuffoodsspectrum.in

SweeGen DuPont unveils stress busting
commercialises probiotic HOWARU Calm
zero-calorie
natural stevia DuPont Nutrition & Biosciences sure to meet the increasing
sweetener has recently launched HOWARU consumer demand for alternative
Calm, a probiotic aimed at probiotic formats. Ahead of
SweeGen, based in the US, has helping dietary supplement bringing HOWARU Calm to
announced commercialisation manufacturers decrease the cycle market, the product’s featured
of Bestevia Rebaudioside N of consumer stress. HOWARU strain, L. paracasei Lpc-37, was
(Reb N), a special zero-calorie, Calm is the most recent addition scrupulously tested to ensure
highly sought-after natural stevia to DuPont’s comprehensive
sweetener. Following SweeGen’s HOWARU portfolio and its quality, efficacy and
commercial announcements of is shown to manage performance. During
Bestevia Rebs B and I, and with the the psychological a recent clinical study,
addition of Reb N, the company’s response to perceived participants took Lpc-
portfolio of sugar reduction stress. HOWARU 37 daily for five weeks
solutions is the broadest available Calm can be added before undergoing an
in the industry for tackling sugar to existing dietary acute stress test, the
reduction challenges. Reb N is supplement products Trier Social Stress Test,
a naturally occurring sweetener or used to create new considered the most
found in stevia leaves. The unique ones. In addition, it valid and reliable
sensory profile of Bestevia Reb can be formulated into laboratory protocol
N makes it especially attractive innovative food and for inducing stress in
for beverage applications, which beverage products humans in a clinical
is an application space that has setting.
already been exclusively licensed
out. With its unique functionality, GEA brings new thermoforming
Reb N also works very well in a packaging machine
variety of foods. Much like Bestevia
Rebs M, E and I, Reb N is found GEA Group AG, headquartered in Germany has launched the GEA
in trace quantities in the stevia
leaf, which historically made it PowerPak PLUS thermoforming packaging machine that lends itself to
difficult and expensive to isolate.
SweeGen’s Bestevia Reb N is now a range of different packaging solutions, including handling protection,
accessible because it is produced
by a patented bioconversion vacuum, MAP and shrink packaging. GEA has recently added this new
technology, which starts with
sustainably-sourced stevia leaf, dimension of versatility to the PowerPak PLUS by making it possible
and results in great tasting, pure
molecules that are found in nature. to use a more sustainable paper-based packaging alternative with this

technology. The new packaging option is made from a moldable paper

composite consisting of more than 80 per cent paper and a residual

amount of plastic for features that deliver barrier properties. Thanks

to technological advances, the machine can be fully relied on to safely

process this delicate material. The key advantage of GEA’s PowerPak PLUS

thermoforming packaging machine lies in its motor-driven unwinding

systems for the top and bottom films. Both unwinding

systems are synchronized with

the machine’s advancing cycle.

In addition, the membrane

sealing system ensures tight

and even

seals.