SWATI PRIYA_1981_FC_GRADUATION PROJECT DOCUMENT

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LOGO VARIATIONS

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BRAND GUIDELINES

The logotype was designed with the intent to highlight the technique, premiumness and authen-
ticity of the product and the brand. The font used lends a calligraphy feel to the logotype empha-
sising on leisurely technique which is parallel to the dum pukht slow cooking method. The brush-
stroke creates a distinction between the brand name and the tagline. The use of the brushstroke
again focuses on the method, re-enforcing the brand personality.

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CATEGORY IMAGES

During the launch of website category images are required in order to distinguish between
the different categories like veg ,nonveg, dessert and drinks. The variation of these caregory
images are made and explored.

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ITMINAAN BANNERS

Web/App Banner for Sync, Connect & Earn
and
Web/App Banner for Refer and Earn Itminaan
coins which will be credited in the account
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Web/ App banner made for bulk/party orders
with highling 25% discount

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ITMINAAN BANNERS

Web/App Banner for Contact Us

Web/App Banner for dicount voucher

Web/ App banner made for brand
story
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These graphics were made for app and web banners for different services like
confirmation order, discount voucher. All the graphics were made sure that it
gives a very raw and earth feeling which relates to the brand identity

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ITMINAAN BANNERS

These graphics were made for web banners and app banners for different services like b
corporate order, referral coin , discount offers All the graphics were made sure that it giv
and earth feeling which relates to the brand identity.

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bulk order,
ves a very raw

Packaging Design for
Itminaan Biryani which
will be wrapped all around
the earthen pot
after covering the food
with a butter sheet.

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CREDIT

I would like to express my gratitude towards the
team of BOX8 who helped me and guided me
throughout my Graduation Project.

Ms. Harsha Biyani - Head of the Marketing Team.
Mr. Palash Anchliya - Brand Manager ( Industry

Mentor) Ms. Shubhangi - Brand Manager
Ms. Yashika - Brand Designer
Ms. Rakhi - Brand Designer
Ms. Pinki - Brand Designer
Mr. Prashant- Brand Designer
Ms. Gauravi - Copywriter
Ms Pracheta - Copywriter

Ms Chaitra - Marketing Associate
Ms. Medhavi - Brand Designer & Photographer

Ms. Aishwarya - Brand Designer
Mr. Navneet Singh - Brand Designer & Photogra-

pher
Ms. Priyam Joshi - Brand Designer

Ms. Priyanka Kumari - Co-Intern
Ms. Shreya - Co-Intern
Ms. Tanaya - Co-Intern

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CONCLUSION

As a Fashion Communication student, I had an
amazing learning experience wherein I not only
improved my software skills but also explored my
potential to another level. I got live projects to work
on. Good things take time and so I came up with these
many learning. The projects consist of merchandise
design, web banners, packaging design and brand
identity development. I was able to convert the knowl-
edge that I gained in the classroom into practical ones
in the industry. I gained a lot of experineces in the
course of my this program and I also learnt the process
of working step by step. I supported the sales team in
developing custom design for upcoming orders for cli-
ents. Creating presentationsfor the company and prod-
ucts was another chapter of the project. Above all this
was a real timeexperience in which I tried to give my
best.I feel privileged to work with a company that has a

great vision. I will feel proud whenever I will
see this brand in future.

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