FUCHA 1974 tea packaging

ASSIGNMENT 2
TUBE BOX : PACKED CONSUMER PRODUCTS

LIM KAI SHENG
21WKD09874
Y2S1 DGD6
AHGD 2513 Packaging Design
EDWIN CHIEN

Product Packaging









Concept ideas

First thing that appears in my mind when I think about the tea is my
father. He is the one who has really loved Chinese tea since I was a kid,
so I started to follow him to drink Chinese tea. I decided to create a
Chinese tea shop brand which is named FUCHA 1974 as ‘FU CHA’ in
Chinese means father’s tea, and 1974 is my father’s year of birth. Due
to it being a Chinese tea, I decided to design the tea packaging with
a Chinese tea cup structure. Mostly Chinese style design is using lone,
thus I decide using line and Chinese texture to design the visual of the
packaging. There’s three variant in my products which is 普洱, 铁观音
and 桂花乌龙茶. The logo I decided to design it with a pictorial logo
which can represent my father.

Moodboard

Logo design moodboard

Moodboard

Tea of type moodboard

Moodboard

Packaging design moodboard



Sketches





Color Ideas

Represent 普洱 Represent 铁观音 Represent 桂花乌龙茶

Progression







Final Logo

Final Template

Final Visual Design (普洱)

Final Visual Design (铁观音)

Final Visual Design (桂花乌龙茶)