TRIMS Sports Retail Platform (7)

TSRRSIMS

Stadium Retail Solution

0845 466 0323 | www.touchretail.co.uk/stadium

IPSWICH TOWN
FOOTBALL CLUB

"We chose to work with Touchretail due to their extensive knowledge
of retailing within the professional sports industry and specifically
within stadium environments. This knowledge, alongside the latest
retail POS functionality, allows Ipswich Town FC to offer a much
improved retail operation. The integration between the TRIMS
software solution and our Magento eCommerce store is key to our
strategy. The team at Touchretail are an absolute pleasure to work
with. Whether from the initial project scope, training sessions,
installation and go-live, the team have been on hand every step of the
way, often going above and beyond expectation in terms of support.
I’d thoroughly recommend Touchretail to anybody currently looking to
review their retail systems."

Lee Hyde
Director of Retail Operations at Ipswich Town FC

May 2018

WWW.TOUCHRETAIL.CO.UK/CASE-STUDIES

DISCOVER
TRIMS-SRS

"SRS is the ‘Stadium Retail Solution’ powered by
TRIMS, the leading omnichannel platform from
Touchretail comprising of tools and services for
delivering modernised stadium retail experiences."

THIS BROCHURE EXPLAINS WHY
ALL STADIA NEED TO INVEST IN
MODERN RETAIL SOLUTIONS
AND WHY YOU SHOULD
CONSIDER TOUCHRETAIL AS
YOUR NEXT GENERATION
RETAIL TECHNOLOGY
PARTNER.

Stu Francis
Touchretail - Chief Executive Officer

"ARE STADIA AND CLUBS
OVERLOOKING KEY FACTORS
WHEN UPDATING THEIR WEBSITES
THAT CAN ULTIMATELY IMPEDE
SUCCESS?"

When planning a sports club's digital strategy, don’t overlook what’s required in
a modern solution. A club's retail strategy should be an overall retail strategy
and no longer just a digital one.

THE GOOD NEWS IS THAT IT’S ACHIEVABLE,
AFFORDABLE AND RETROFITTABLE

You understand the importance of fan engagement and that to achieve commercial growth,
the club must develop its brand, extend its global reach and open up new revenue streams.
Your very basic strategy checklist is probably going to look something like this:

Research and select a digital agency
Build an eCommerce channel
Build an information channel for fans to access data
Build a Fan App

Historically this was enough, however, today’s fans are heavily influenced by, and have
come to expect, the same level of service offered by High Street retailers and internet
leaders. A consistent retail experience likened to these is now paramount. The good news
is that it’s achievable, affordable and retrofittable.

"THEY DO HAVE
EXPECTATIONS,
EXPECTATIONS SET BY
TODAY’S HIGH STREET
AND ONLINE RETAIL

GIANTS"

DELIVER A CONSISTENT RETAIL EXPERIENCE ACROSS ALL CHANNELS

It’s important that a club delivers a consistent retail experience across all channels. Fans
interact with their club in many ways and although fans rank as one of the most loyal customer
types, they do have expectations, expectations set by today’s High Street and online retail
giants. Fans ideally want to buy direct from their club but if the offer is inconsistent across
channels, or the customer service is not up-to-scratch then Amazon and eBay, platforms
familiar to the consumer and renowned for deals, steal the sale.

WITH CLEAR AND CONSISTENT MESSAGES

Disjointed information can cause confusion which inevitably delays, or at worst impedes, a
successful transaction. We are the ‘now’ generation - we get the information we need about
anything at any time, news, movies, facts, all beamed and streamed to a plethora of devices
that we carry and interact with on a daily basis. We are also the ‘impatient’ generation - when
we decide to buy, what we want should be easily found, checkout should be quick and simple
with clear and consistent messages, and we expect to receive delivery on time and as
advertised. Mistakes will not be tolerated.

IT IS CUSTOMER SERVICE THAT BUILDS BRANDS

The website is a connection to the club's fans and when developed correctly a club can reach
its fans 24/7. There is no doubt that when it comes to increasing club revenue and fan
engagement, huge emphasis should be put into getting the club's website right. However,
focusing entirely on the website, it’s easy to overlook fundamental behind-the-scenes
functions that are required to manage demand and provide the ever so important customer
service that is expected, and at the end of the day, it is customer service that builds brands.

DELIVERING CONTINUITY IS INCREASINGLY MORE IMPORTANT

It’s a modern misconception that a website is far more important than the clubs retail system.
The thinking is that a website will bring in sales revenue whereas any till system will allow me
to sell my stock at the club. Historically this is probably true, but today having the correct
retail infrastructure across the entire club to cope with demand and deliver continuity is
increasingly more important if a website is to reach its full potential.

THE RETAIL SYSTEM MUST CONNECT ALL CHANNELS

At the heart of the retail platform is the inventory - an accurate inventory is fundamental to
providing good customer service. A central hub to maintain products, offers, kit launches and
pricing is essential for channel consistency. Without the correct infrastructure in place a club's
offer can appear confusing and disjointed with inaccurate product availability, inconsistent
pricing and conflicting messages. The retail system must connect all channels and feed live
stock information throughout the club to minimise stock-outs and oversell. Fulfilment can have
a massive impact on customer service and failure to establish a solid fulfilment strategy can
let down loyal fans all too often. Not only does the retail platform power the website and retail
stores, it records invaluable purchase data from all connected channels ready for analysis and
marketing. Access to this data and having the ability to feed this directly to a sports marketing
agency is also hugely important as part of a modern strategy.

IT IS NO LONGER A DIGITAL STRATEGY

The retail landscape has changed and how fans shop is changing, it's now increasingly
important for clubs to understand that in order to maximise the investment in a website, the
correct infrastructure throughout the club is required and a club's retail strategy should be
an overall retail strategy and no longer just a digital one.

"AT THE HEART OF THE RETAIL
PLATFORM IS THE INVENTORY,

AN ACCURATE INVENTORY IS
FUNDAMENTAL TO PROVIDING

GOOD CUSTOMER SERVICE."

STOKE CITY
FOOTBALL CLUB

"The live integration between TRIMS and our online site makes
systems and product management much easier. TRIMS
communicates in real-time, allowing store staff to have live stock
information at their fingertips. They can now manage replenishment
and sales more tightly, ensuring they maximise the often short
windows of match-day opportunity. Kit-builder allows us to increase
transaction speed at busy periods, such as match days and kit
launches, due to all the shirt printing being in one place rather than
having three or four different products to process. We can see live
sales across all locations at any time of the day and monitor
transaction trends, even when we’re offsite."

Richard Prosser
Head of Retail at Stoke City FC

June 2017

WWW.TOUCHRETAIL.CO.UK/CASE-STUDIES

STADIUM
RETAILING

"Clubs and stadia benefit from a powerful sports
inventory system and real-time infrastructure for
achieving and sustaining growth. Available for its
users is a modern range of retail tools built
specifically for the retail industry with the sole
purpose of saving time, saving costs and
streamlining processes."

EPOS

DISCOVER TRIMS-SRS POS

STADIUM EPOS

We pride ourselves on supplying clubs and stadia with
robust and stylish retail-hardened EPOS systems that deliver
on functionality, reliability and performance. We ensure our
clients are investing in the best retail systems for complete
retail operation management.

Modern day retailing is fast paced and the EPOS is now an
intrinsic piece of the retail puzzle. Join the growing number
of successful sports clubs benefiting from modern
technology, processes and the flexibility that can only be
found in the TRIMS-SRS platform from Touchretail.

EMPOWER YOUR STADIUM

Take advantage of modern software to help grow your
brand. As well as the usual standard EPOS functions, with
TRIMS-SRS POS you get the sports retail tools to increase fan
engagement, become connected and drive sales.

STADIUM-CENTRIC

Custom shirt printing orders are faster with Kit-builder 
Switch to Match day mode for even faster transaction times 
Manage product visibility and preparation of a Kit launch 

FEATURES TO AID GROWTH 

Build and nurture your fan-base through loyalty schemes
A central view of purchases for analysis and marketing 
Fan engagement features such as Customer Facing Media 

CONNECT WITH LEADING PLATFORMS

Magento 2, Shopify and Woocommerce
API available for all other platforms
Integrated Payments, Team Card, Sports Alliance and more

KIT-BUILDER

DISCOVER TRIMS-SRS KIT-BUILDER

CUSTOM SHIRT PRINTING

TRIMS-SRS Kit-builder is a sophisticated Point of Sale tool
used by sports clubs to efficiently process their custom shirt
printing requirements at high speed, helping the club to
maximise revenue during peak retail times. Kit-builder is fully
integrated into the TRIMS Stadium Retail Solution providing
accurate stock management, automatic reorder and
replenishment, with detailed analysis of individual letters
held and sold.

FULLY STOCK CONTROLLED

The kit builder feature is a fully stock controlled tool that
provides advanced functionality allowing customers to
purchase full kit with the option to personalise items with name,
number and patches.

PROCESS ORDERS QUICKLY

Process customised orders faster with Kit-builder 
'Traffic light' system ensures all required details are taken 
Choose a player or customise with your own name

WITH ACCURATE INVENTORY 

Full integration decrements the correct letters and numbers
'Min/Max' stock alerts ensure availability of service 
Manage multiple letter sets, colourways and sizes

OPTIONS AND PRICE STRUCTURES

Options to handle various customisation pricing structures 
Bespoke option for a tailored customisation solution
Compatible with EFL 2018/19 'Mind Squiggle' dual letter sets

FAN ENGAGEMENT

DISCOVER TRIMS-SRS CRM

CRM & ANALYSIS

Encourage fans to increase spend per transaction. Drive
repeat business by incentivising customers to return. Analyse
purchase history and qualify customers for marketing
campaigns. Reward valued customers to encourage repeat
visits with greater spend.

This knowledge of spending habits and being able to analyse
and act upon the data is imperative to help your club
develop its fan base. TRIMS-SRS CRM provides the
infrastructure and tools to make this happen.

REWARD LOYALTY

Configure points per value spent and when redeeming. Adjust
multipliers per product or at category levels so a different
number of points are accumulated on high margin items. Offer
bonus points on products or categories for a time period.

CAPTURE YOUR CUSTOMER

Capture EPOS purchase history
Capture eCommerce purchase history
Capture all purchase data posted through the TRIMS API 

DEVELOP RELATIONSHIPS

Analyse and market from captured cross-channel data
Reward, and therefore encourage, loyal buying behavior
Segment customers, export and target through campaigns

THE OMNICHANNEL EXPERIENCE

Reward points that can be redeemed online and in-store  
Sell and redeem gift cards online and in-store
TRIMS connects and shares data across your channels

BACK OFFICE
OPERATIONS

"The correct retail infrastructure will connect revenue
streams, enforce processes to provide accurate
inventory, power eCommerce stock availability,
analyse data and capture customer activity through
the platform and via connected third party systems.
TRIMS-SRS is a modern platform and infrastructure
built from the ground up to accomplish this."

INVENTORY

DISCOVER TRIMS-SRS BACK OFFICE

WAREHOUSE & STOCKROOM

At the heart of the solution is TRIMS-SRS Back Office,
a central hub holding all of your stock, sales, purchases,
promotions, customers and financials.

Compare channels, drill down and make instant decisions
based on accurate performance data. Monitor and analyse
transactions as they happen through analytic tools,
dashboards and reports.   

DYNAMIC INVENTORY

Have you ever struggled with your inventory, wished you had
set it up differently, got your hierarchy order wrong or you
simply need to hold more custom data? TRIMS addresses all of
these and many other scenarios with its totally flexible nature. 

CENTRIC DATA

One central view of customers, stock and sales
Import products, sales and orders from 3rd party sources
Changes are published to all connected channels 

ANALYSE AND REPORT

Automate reports to your inbox
Powerful filterable reporting engine
Analyse sell through, best sellers, performance and more

ECOMMERCE FULFILMENT 

All of your orders from all channels in one view
Allocate fulfilment locations and track progress 
Achieve accuracy with Pick, Pack and Item validation

ECOMMERCE

DISCOVER TRIMS-SRS INTEGRATIONS

WEBSITE INTEGRATION

Integrate your website with your retail stores and trade from
one single pool of stock. Retail stores are notified of sales
made online and quickly alerted if they are required to fulfil
the order, minimising oversell and out-of-stocks.  

Integrations can be combined, allowing you to connect
multiple websites from different providers all selling from
the same stock pool, all integrated and updating together.
TRIMS is the integration backbone for Omnichannel. 

INTEGRATE & SELL ONLINE

The TRIMS-SRS platform connects to all leading eCommerce
systems either by dedicated platform connectors or through
your web developer integrating the TRIMS API. Use the API for
centralised customer integration, loyalty points and gift cards. 

MAGENTO & MAGENTO 2

The world’s most flexible commerce platform
The leading platform for open commerce innovation
Global community of more than 150,000 developers

PLAYMAKER BY READING ROOM

Integration of Stream AMG for live and on-demand content
Integration with Opta for player and league stats
Detailed statistics and insights into fan behaviour

A CONNECTED SPORTS RETAIL PLATFORM

Integrate with TeamCard and Sports Alliance  
Connectors for Magento 1 & 2, Shopify and Woocommerce
Sophisticated API for integration with any digital agency 

TRIMSM

DISCOVER TRIMS-SRS MOBILE

MOBILE RETAIL MANAGEMENT

Introducing TRIMSm, an innovative mobile app for
streamlining stadium retail operations. Its feature set speeds
up general stock management tasks eradicating the need for
return trips between product and computer.

Running on Google Android and Apple iOS, the ‘gmail-esque’
interface is instantly recognisable and simple to use. Use on
your mobile phone with a bluetooth barcode reader, or on a
purpose built retail-hardened scanning device. Whichever
way you use it, TRIMSm will simplify and mobilise your retail
processes.

SAVE TIME AND MONEY

Discover TRIMSm and how it helps retailers save time, money
and energy through real-time management in a mobile app.
Check Store Takings remotely for any EPOS location. Query live
stock availability and get alerted to low levels.

CAPTURE

Scan and capture multiple product lists
Transfer goods, receive goods and Stock-take
Validate barcodes as they are being scanned

INSPECTOR

Fast live lookup of scanned products
Scan and view stock in-store and across the company
Instant stock query across the full size scale 

SIMPLE GTIN / EAN

Fast way of assigning alias barcodes to products 
Helps prepare your data for Amazon
Valid barcodes are recognised by the system

FULFILMENT

DISCOVER TRIMS-SRS ECOMMERCE FULFILMENT

RAISE YOUR CUSTOMER SERVICE

TRIMS order fulfilment allocates the best location to fulfil
orders from your website in real-time. It then alerts the
location requesting that they remove the item to avoid
selling the same item twice.

Scan and validate items to ensure the customer receives the
exact item ordered. Raise your customer service level with
accurate order fulfilment. 

ALL ORDERS IN ONE PLACE

Gather all orders from all connected channels in to one central
view. Manually allocate or use automated allocation rules to
select the best location to fulfil the order. The location is then
alerted to remove the item from sale.

PICK CHAIN VISIBILITY

Gather all orders in to one central view
Clear visibility of allocated, waiting and picked items
Indicators alert you to allocated items that remain unpicked 

LOCATION ALERTS

Locations are alerted to pick just seconds after the order
Items are scanned and validated to check correct variant 
Rejected allocations are logged and reassigned

HAPPY CUSTOMERS

Accurate stock control means accurate order fulfilment
Validation ensures the correct colour and size is dispatched
Handle high volume peaks such as Black Friday

PLAYMAKER
INTEGRATION

"Touchretail and Reading Room collaborate and set new standards for
retailing at professional sports clubs."

Playmaker is the name for a suite of sport related services and platforms provided by Reading Room. One
of the key platforms is a Magento 2 powered retail solution, with a customer focused responsive interface
combined with a fully featured CMS allowing for concise management of content, promotions and
categorisation.

Add to this an advanced suite of products for inventory management in the form of our TRIMS-SRS
platform and complementary POS software modules. With seamless integration between the Playmaker
eCommerce Store and Touchretail EPOS system, the club now benefits from a true end-to-end retail
solution.

With advanced stock balancing (‘Max/Mins’), including automated stock re-ordering/replenishment, in
place, a warehousing and logistics toolset and a comprehensive reporting suite for accurate business
metrics, clubs are able to eradicate a huge amount of manually intensive roles whilst integrating all their
reporting into one truly live data solution.

The retail arm of Playmaker is based on the Magento 2 platform. TRIMS integrates seamlessly with this
leading ecommerce platform and becomes the central hub for product management, stock control and
analysis, binding all online and offline channels throughout the club’s retail operation.

Playmaker meets TRIMS. The combination of these two industry leading platforms is the modern answer
for clubs looking to replace legacy systems, or for those who simply want to increase fan engagement and
club revenue.

WWW.TOUCHRETAIL.CO.UK/PLAYMAKER

TEAMCARD
INTEGRATION

"Touchretail integrate with TeamCard - the world class venue access
control solution."

When it comes to venue-access control and membership systems, TeamCard is the industry benchmark.
Their pioneering ideas and unrivalled, flexible technology, partnered with world-class support, enables fast,
smart, and secure governance of the entry and exit to your venue.

Based on a macro and micro view of your visitors’ activity, TeamCard converts large crowds into detailed
portraits of real customers. This process generates tangible, real-time data which, as well as simply
allowing control of access and eliminating fraud, can be segmented and used to add value, create loyalty
and build retention of members and visitors as they enjoy what is also the UK’s most successful sports
loyalty program.

What are your visitors doing? While controlling visitor management and movement in your venue,
TeamCard also captures data on your visitors, with detailed information on every aspect of their
activity. This information is presented in an easy to digest report, showing everything from attendance, to
stadium ingress efficiency, and even purchases made at the venue, and externally.

Get to know your fans - The intelligence that TeamCard provides will help you build a better experience for
your visitors, and offer your partners a more effective, insight-led chance to talk to your members.

Using the TRIMS-SRS TeamCard connector, it is simple to integrate with the TeamCard fan engagement,
loyalty and reward platform. Card holders can now accumulate and redeem TeamCard points at any
TRIMS-SRS POS terminals across any of your venues.

WWW.TOUCHRETAIL.CO.UK/TEAMCARD

EFL 2018/19
MIND 'SQUIGGLE'

"Touchretail Are Commissioned To Incorporate The EFL 2018/19
Mental Health Charity 'Mind' Font Into TRIMS-SRS."

Working in conjunction with Lee Hyde, director of retail at Ipswich Town Football Club, Touchretail reacted
quickly to the clubs request with an appropriate solution drawn up in a matter of days. Stu Francis, CEO of
Touchretail comments: “Custom shirt orders processed through any sales channel, in ITFC’s case this is
through Magento 2 or their Touchretail EPOS units, will automatically substitute the first letter of the
player name with the equivalent EFL Mind font character, thus ensuring accurate inventory management is
maintained throughout the retail operation. ‘Min/Max’ reorder levels, stock alerts and detailed reporting
will help the club maintain the right level of stock to meet customer demand.”

Lee Hyde, director of retail at Ipswich Town FC comments: “I approached Touchretail a little apprehensive,
thinking “I doubt this can be done”, but after a very quick discussion Stu reassured me that the TRIMS
system could handle the testing requirements we had. This was the reassurance I needed in order to be
able to commit to stocking the new Mind ‘Squiggle’ font style for fans to purchase on their shirts. At retail
level we have the option to replicate the official player shirts, or offer a simpler plain version without the
Mind ‘Squiggle’ font. At the end of the day the fans want what the players have on their shirts. However,
from a stock control perspective this could have caused huge issues for us. The EFL have launched letter
sets in both plain and Mind ‘Squiggle’ across two sizes and six colourways, totalling twenty-four letter
sets! Fortunately due to the work Stu and his team have carried out, I can now confidently offer this option
to our fans when many clubs are choosing not to. At the click of a button, I’ll be able to see stock holdings
across all letter sets, and re-stock requirements. To be able to view this with no manual adjustments or
manipulation is unbelievable. This alone justifies our choice to partner with an ePOS software brand as
forward thinking as Touchretail. I think many clubs will be interested in taking a look at just how we
manage this so simply!”

WWW.TOUCHRETAIL.CO.UK/FOOTBALL-NEWS

Technology To Increase Commercial Revenue And Fan
Engagement At Football Clubs

- Fast Transactions
- Matchday Mode
- Kit-builder Shirt Printing
- Dynamic Promotions
- Fan Engagement
- Customer Facing Media
- Live Centralised Reporting
- Warehousing Operations
- Ecommerce Integration
- Order Fulfilment
- Real-time Replenishment
- Live Stock Alerts
- Import Supplier Feeds
- Kit Launch Tools
- Third Party Integrations

- Playmaker
- TeamCard
- Sports Alliance
+ Much more 

The modern professional football club is much more than a sports organisation. With a loyal

and returning customer base, extensive corporate sponsorship opportunities and access to

highly lucrative TV rights deals, today’s clubs are high value, high visibility  brands.

GET IN TOUCH
0845 466 0323 | www.touchretail.co.uk/stadium