Fall Real Estate Guide 2019

HOME, GARDEN&REAL ESTATE
October 17, 2019 | A Special Supplement to Halston Media GUIDE

1115 Gambelli Drive, Yorktown Heights

FOR SALE: $1,595,000 | Catherine “Cathy” Duff-Poritzky,
Associate Real Estate Broker | COLDWELL BANKER
YORKTOWN | M: 914-960-5577

Lakeview Estates at its finest! Custom built stucco home perfectly sited on
5.39 acres filled with quality craftsmanship and intricate details. A circular
drive sets the stage to the elegant approach of this grand Colonial-style
home. Gorgeous curved staircase is flanked by formal living and dining
rooms on either side. The 2-story family room with fireplace is open to the
spacious kitchen, which features a fabulous center island. The upper level
includes a master-bedroom suite with spa bath plus four additional family
sized bedrooms. A convenient back staircase is perfectly placed. Sought
after in-law apartment boasts high ceilings and includes living room,
bedroom, kitchen and bath—perfect for the extended family. Stunning
grounds include stone patios, built in outdoor kitchen area, gunite pool and
brick fireplace—certain to ensure countless hours of outdoor enjoyment!
Generously sized rooms blend perfectly with intimate private spaces, this
home truly meets the needs of today’s lifestyle.

2
TRACKS

PAGE 2 – HOME, GARDEN & REAL ESTATE – SPECIAL SUPPLEMENT TO HALSTON MEDIA – OCTOBER 17, 2019

Recentl ol home i you are

3544 Flanders Drive, Yorktown Heights SOLD: $505,000

Lovingly maintained 4 bedroom Ranch home features updated eat in kitchen, hard-
wood floors, two-car garage and spacious finished walkout basement. Set on beau-
tiful property. Town water and sewer. Located in one of Yorktown’s most desirable
neighborhoods, this home with four bedrooms all on the main level is move-in ready

and the new homeowners will enjoy enter-
taining on their deck this summer.

COLDWELL BANKER YORKTOWN
Maureen Connolly, Associate
Real Estate Broker
914-419-6251

SOLD: $655,000 2810 Ogden Drive, Yorktown Heights

COLDWELL BANKER YORKTOWN Beautifully maintained four-bedroom Colonial sold over asking in only 21 days. Light,
Patricia Canniff, Associate Real Estate Broker bright and airy, this home features hardwood and tiled floors throughout, lots of large
windows, cathedral ceilings, main level laundry, and central vacuum throughout all three
914-907-5916 levels. The main level offers a large eat in kitchen with granite counters and stainless steel
appliances, breakfast counter as well as dinette area and sliding glass doors out to a
huge deck; large living room with a fireplace, formal dining room and huge family room
also with a fireplace and sliding glass doors to the deck. The second level offers a large
master bedroom with walk-in closet and full
bathroom with whirlpool tub, and three oth-
er spacious bedrooms and bathroom. The
lower level offers two finished rooms open to
each other, a full bathroom, lots of storage
closets and the door to the two-car garage.
Nicely situated on level half-acre in a quiet,
attractive “horseshoe neighborhood” conve-
nient to schools, shopping and highways.

3515 James Street, Shrub Oak SOLD: $350,000

Charming farmhouse Colonial features country kitchen, knotty pine ceilings, rocking chair front porch
and custom made shutters. One step inside and it feels like home sweet home! Country kitchen
boasts custom-built cabinets for tons of storage, and plentiful counter space. Spacious dining room
with large windows to let in lots of natural light. Quaint living room offers hardwood flooring, built-in
cabinet, and adorable brick fireplace with functional wood burning insert. Upstairs you’ll find three
bright and cheerful bedrooms; the master is quite spacious. Full bathroom is clean and well kept.

Whole house fan for those warm summer nights. Recent updates... new oil burner
(10/2015) and refrigerator. Don’t forget to check out the back
patio with outdoor stone fireplace, perfect for entertaining. Level
corner lot with privacy... mature and flowering trees. Detached

garage and extended driveway. Desirable neighborhood, walk to
everything. Conveniently located close to Taconic Parkway.

COLDWELL BANKER YORKTOWN

Tarah Oubina, Real Estate Salesperson
914-494-9919



PAGE 4 – HOME, GARDEN & REAL ESTATE – SPECIAL SUPPLEMENT TO HALSTON MEDIA – OCTOBER 17, 2019

HALSTON MEDIA Home prices increased in Q3 of 2019
SPECIAL SUPPLEMENT
Single family home sales had a big jump in Putnam County
EDITED BY BRETT FREEMAN
DESIGNED BY CHRISTINA ROSE e following report was issued by the Hudson 2019 Annual 3rd Quarter Real Estate Sales Charts
Gateway Association of REALTORS: for Westchester and Putnam County
The Staff WESTCHESTER
A solid third quarter for residential sales in
ADVERTISING TEAM PUTNAM
PAUL FORHAN the lower Hudson Valley region served by the
914-202-2392
Hudson Gateway Multiple Listing Service, Inc.
[email protected]
BRUCE HELLER (HGMLS) appears to indicate that the housing
914-202-2941
market remains vibrant, experiencing modest but
[email protected]
CORINNE STANTON sustainable gains.
845-621-4049
Single family residential sales remained on
[email protected]
LISA KAIN solid footing with anywhere from a 1 percent

914-351-2424 gain in unit sales in Westchester County to an
[email protected]
8.4 percent gain in Putnam County. Rockland
JENNIFER CONNELLY
914-334-6335 county experienced an 8.1 percent jump in unit

[email protected] sales and Orange County saw unit sales increase

PRODUCTION TEAM by 2.5 percent. Sullivan County had neither an

TABITHA PEARSON MARSHALL increase nor decrease in unit sales.
PRODUCTION MANAGER/CREATIVE DIRECTOR
e median sale price of a single-family home
[email protected]
CHRISTINA ROSE increased in every county of the region with

ASST PRODUCTION MANAGER the exception of Rockland County, where there

[email protected] was no change from the Q3 2018 median of

$475,000. Westchester County had a 3 percent

EXECUTIVE TEAM increase to $699,000 from $678,500; Putnam’s

BRETT FREEMAN median was $373,000 (from $360,000), a 3.8%

PUBLISHER increase; the Orange County median increased

845-208-8151 by 4.7 percent to $288,000 (from $275,000) and
[email protected]

SHELLEY KILCOYNE the median price in Sullivan County increased
CO-FOUNDER
by 5.6 percent.
845-621-1116
[email protected] Overall residential sales decreased by 1.6 per-

MNeawhMNsoeapwhasocpac MNeawhsopac cent in Westc hester, as2 a result of a 16.5 percent
TO TRACKS
REQUEST WEEKLY DELIVERY FOR YOUR

CALL 845-208-8503
Subscribec decrease22 in co-op sales. Westchester is the only
TRACKSTRACKS

LOCAL PAPER, market in the region with a signi cant co-op
2
TRACKS

@ .OR market. Other counties in the region all expe-
EMAIL2 CIRCULATION HALSTONMEDIA COM
TRACKS

SUBSCRIPTIONS ARE COMPLIMENTARY FOR RESIDENTS rienced an increase in overall residential sales;

AND BUSINESSES IN THE TOWN. sales increased 6 percent in Putnam, 2.1 percent

OUT OF TOWN MAIL SUBSCRIPTIONS ARE in Rockland, 1.5 percent in Orange and 1.8 per-

$150 PER YEAR FOR FIRST CLASS MAIL.

cent in Sullivan county. Residential sales in the

NEWSPAPERS PUBLISHED WEEKLY BY region for the third quarter totaled 5,765 units as

HALSTON MEDIA, LLC follows: Westchester, 2,985; Putnam, 349; Rock-

MNeawhsopaMNceaNMwhesaowhpsoapcac MNeawhsopac land, 812; Orange, 1,286 and Sullivan, 271.

ere was virtually no relief from the low

2 2 inventory numbers that Realtors have been be-
TRACKS TRACKS
2
TRACKS

moaning for several years and that continues

to be a hindrance to sales growth. With a low

2 inventory, buyers often nd it di cult to nd
TRACKS

MAIN OFFICE housing that ts their criteria.
BAILEY COURT
334 ROUTE 202, UNIT C1S e region is experiencing an active com-
SOMERS, NY 10589
mercial market with several economic develop-
©2019 HALSTON MEDIA, LLC
ment projects in progress, e.g. LEGOLAND in

Orange County and plans to build a $100 mil-

lion lm studio in Yonkers. Tourism revenue in

SEE HGAR PAGE 9

OCTOBER 17, 2019 – HOME, GARDEN & REAL ESTATE – SPECIAL SUPPLEMENT TO HALSTON MEDIA – PAGE 5

DESIGN • BUILD • REMODEL • SINCE 1973

FROM CONCEPT to COMPLETION
PROFESSIONAL ADVICE

& EXPERT CRAFTSMANSHIP
Kitchens ~ Baths

Built-Ins ~ Pantries
Cabinetry ~ Countertops

Tile ~ Wood Floors
Shower Doors

SHOWROOMS:

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WWW.SOUTHEASTKITCHENANDBATH.COM

PAGE 6 – HOME, GARDEN & REAL ESTATE – SPECIAL SUPPLEMENT TO HALSTON MEDIA – OCTOBER 17, 2019

An inconvenient truth about selling your home

Truth is few things are more inconvenient than having petition. At the same time, you’ll reduce the amount of time

your home on the market. GUEST your home is on the market and consequently the amount of
Imagine a bad reality show, where you are forced to live
COLUMNIST time that you will be inconvenienced.

in a Macy’s window for weeks on end. Your personal items, Susan Atwell BE PREPARED.
your life, constantly exposed to strangers and their criti-

cisms—with no end in sight. e hardest part of living in a home that is on the market

If your home is currently on the market, or going on the is constantly being prepared to show your home. But you

market soon, you may already feel this way. So what’s the best way to get out must be ready at a moment’s notice. You never know when your perfect buyer

from under the microscope? will walk through the door. is is not a good time to entertain or have guests.

Sell fast. Well, that sounds easy—and obvious—but how do you sell fast?

In addition to the right price and a good real estate agent, the winning combina- CLEAN SELLS.

tion also includes home staging,e ort,and a willingness to be inconvenienced while All homes should be thoroughly cleaned prior to listing. Daily touch-ups may

your home is on the market. e following questions will help you understand if you be necessary for occupied homes, but vacant homes can become surprisingly

are ready, willing, and able to do what it takes to sell a home in this market? dirty as well. Dust on surfaces, cobwebs in corners, stains in stagnant toilets,

1. Are you willing to detach yourself emotionally from this home and view it ngerprints on windows and appliances—all of these areas need to be inspected

as a product or commodity? and cleaned regularly. Occupied or vacant, consider hiring a professional clean-

2. Are you willing to let go of your personal style and decorate to appeal to the ing service during the period your home is on the market.

widest variety of buyers?

3. Are you willing to pack up anything you won’t need for the next few PACK IT UP.

months—even if it includes children’s toys, personal photos, and keepsakes? Pack up and store anything you won’t need while your home is on the market.

4. Are you willing to eliminate or hide TVs, computers, or other electronic Packing sooner, rather than later, will make the transition easier. Many moving

devices? companies o er storage options for those staging their homes to sell.

5. Are you willing to send your pets away when the home is being shown?

6. Are you willing to furnish an unfurnished home so that it is warm, inviting, STICK TO THE ESSENTIALS.

and spacious? Too much or no furniture can make a home feel small. Cluttered homes are

7. Are you willing to clean like you’ve never cleaned before? distracting, while vacant homes can leave a buyer cold. Either way, buyers will

8. Are you willing to establish a budget of no more than 3 percent of the price have trouble picturing their furniture in these spaces. De ne each space to have

of the home for repairs, upgrades, and updates? a single purpose, minimize clutter, and make sure there is plenty of light.

If you answered “yes” to most, or all of these questions, then you are probably e more you do in advance of listing your home for sale, the faster it will

ready. sell, and the sooner you can return to a normal life. Showcasing or staging your

More than ever, home buyers are looking for move-in ready homes that feel home will help to minimize the stress and inconvenience that comes with sell-

fresh, spacious, and up-to-date. On the Internet, buyers may like the price, pic- ing. e truth is that you will be inconvenienced, but it will be well worth it, and

tures and attributes your home has to o er, but that’s not always enough. ey your e orts will be rewarded when your home sells fast and for top dollar.

need to be impressed the minute they walk through the door. Showcasing every

space will make them fall in love at rst sight. It’s this positive emotional re- Susan Atwell, home staging expert and President of AtWellStagedHome.com in

sponse that can lead to an o er and hopefully a sale. Somers stages homes to sell quickly and for top dollar. To contact Susan, e-mail her at

Here are a few tips to meet buyers’demands,“up”your game, and beat the com- [email protected] or call 914-525-0454.

OCTOBER 17, 2019 – HOME, GARDEN & REAL ESTATE – SPECIAL SUPPLEMENT TO HALSTON MEDIA – PAGE 7

Learn how to sleep like a child again

Many adults lament that even if they were solid sleep- includes a range of hours that may be adequate for certain in sleep medicine. ey’re concerned about health issues,
ers in their younger years, by the age of 50, their quality of adults. Adults between the ages of 26 and 65 are advised
sleep has unraveled. to get seven to nine hours of sleep per evening. However, may have sleep apnea, can experience pain or frequent
six hours or 10 hours also may be acceptable. People over
Some cling to the wisdom that people simply do not the age of 65 need roughly seven to eight hours of sleep urination, or may be taking medication that impedes
need as much sleep as they get older. Even though that each night, though between ve and six hours also may be
is partly true, su cient sleep is still a vital component of sleep. Dr. Leila Kheirandish-Gozal, director of clinical
a healthy life. ne. Generally speaking, anything under ve hours is not
recommended based on data reviewed by sleep experts. sleep research at the University of Chicago, says that, over
e National Sleep Foundation recently updated its
sleep recommendations per age group to include catego- Many older adults do not get enough sleep due to in- time, insu cient sleep can impact metabolism, mood,
ries “may be appropriate” and “not recommended.” is somnia, states Jack Gardner, MD, a neurologist certi ed
memory, and heart function.

Various strategies can help people get more sleep and

enjoy better sleep quality.

SEE SLEEP PAGE 11

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PAGE 8 – HOME, GARDEN & REAL ESTATE – SPECIAL SUPPLEMENT TO HALSTON MEDIA – OCTOBER 17, 2019

3 factors to consider when
choosing a mortgage lender

A home is the most signi cant pur- most cases, entirely theirs to make. lender. If possible, ask friends, family or others, so buyers should put in the e ort

chase many people will ever make. Per- When making that decision, a host of colleagues who they worked with to se- necessary to comparison shop.

haps because of that, many buyers, par- variables should be considered. e fol- cure a mortgage.

ticularly those purchasing a home for the lowing are three such factors that, upon 3. PERSONAL INTERACTION

rst time, are understandably nervous ample consideration, may help buyers 2. FEES Buyers, especially those who have nev-

about the home-buying process. e rest easy knowing they did their due dili- Fees vary from lender to lender. Fees er before purchased a home, will likely

decision regarding which home to buy gence when looking for lenders. should not be mistaken for interest rates, have lots of questions. is is where

warrants ample consideration, but so, too, which change daily and are typically personal interaction with a prospective

does the buyers’ choice of lender. 1. REPUTATION/ dictated by the nancial industry and lender should be noted. Securing nanc-
prospective buyers’ credit history and ing for a home purchase can sometimes
Mortgage lenders can be found all RECOMMENDATION

over the internet, and the sheer volume Just like other businesses, lenders nancial standing. When speaking with seem like an impersonal process, but it

of lender options can make it hard for have reputations, and oftentimes potential lenders, ask for a rundown of doesn’t have to be, and many lenders

home buyers to nd the right t for those reputations can be de- their fees, and the services those fees are happy to answer buyers’ questions.

them. Couple that with lending-related termined via some simple include, and closing cost estimates in Lenders who answer questions quickly

terminology that many rst-time buy- online research. Peruse writing, then compare and clearly can make buyers more com-

ers may be unfamiliar with, and it’s easy online reviews to and contrast fees and fortable about the home buying process.

to see why prospective homeowners can determine what costs of various lenders Buyers may want to avoid lenders who

feel overwhelmed about the process of past buyers before making a nal de- seem evasive or unwilling to answer

borrowing money to buy their homes. felt about cision. Some lenders questions in writing.

When looking for a mortgage lender, a given may charge con-

prospective homeowners should never siderably more is article was provided by Metro

forget that the choice of lender is, in in fees than Creative Connection.

Dkindoywo?u Paving stones are used around the house in many di erent applications, including on
walkways and patios. Sometimes, however, paving stones are beyond homeowners' budgets.
Fortunately, there's another alternative that may look just as attractive and save homeowners
money. Stamped concrete, also called textured or imprinted concrete, is a design element
that replicates the look of stone, brick, wood, slate, or other materials in concrete. Stamped
concrete can be used for patios, sidewalks, driveways, and pool decks. Stamped concrete also
may be incorporated into interior ooring designs. Homeowners can explore their options
with regard to stamped concrete by speaking with a masonry expert or landscape architect.

is article was provided by Metro Creative Connection.

OCTOBER 17, 2019 – HOME, GARDEN & REAL ESTATE – SPECIAL SUPPLEMENT TO HALSTON MEDIA – PAGE 9

HGAR FROM PAGE 4 of the Hudson Gateway Association sub-county areas, but persons desiring such of all reported sales, i.e., half of the
data are invited to contact Realtor o ces properties sold for more than the median
of Realtors, Inc. (HGAR). HGMLS’s in the desired areas. Prior reports back to price and half for less. e median is
1981 as well as current market information relatively una ected by unusually high or
every county in the region had signi cant principal service area consists of Westchester, and a directory of Realtor members are low sales prices. e mean sale price is the
available on the Association’s Web site, arithmetic average, i.e., the sum of all sales
increases for 2018 and unemployment Putnam, Rockland, Orange and Sullivan hgar.com. prices divided by the number of sales. e
mean does re ect the in uence of sales at
remains at historic lows. A healthy econ- Counties. It also provides services to * e median sale price is the mid-point unusually low or high prices.

omy coupled with low mortgage interest Realtors in Bronx, Dutchess and Ulster

rates indicates that the housing market is Counties. e reported transactions do not

on solid ground for the foreseeable future. include all real estate sales in the area or all

sales assisted by the participating o ces, but

e Hudson Gateway Multiple Listing they are fairly re ective of general market

Service, Inc. (HGMLS) is a subsidiary activity. HGMLS does not provide data on Median Sales Price
Single Family Houses
THIRD QUARTER 800,000
5-COUNTY TOTAL RESIDENTIAL SALES 700,000 2016-2019 Year and Quarter
600,000
2016 - 2019 500,000
400,000
3,500 300,000Median Sale Price
3,000 200,000 16-3
2,500 100,000 16-4
2,000 17-1
1,500 0 17-2
1,000 17-3
Westchester Putnam Rockland Orange Sullivan 17-4
500 18-1
0 18-2
18-3
18-4
19-1
19-2
19-3

2016 2017 2018 2019 Westchester Putnam Quarterly Orange Sullivan
Rockland

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PAGE 10 – HOME, GARDEN & REAL ESTATE – SPECIAL SUPPLEMENT TO HALSTON MEDIA – OCTOBER 17, 2019

Pros and cons
to pet doors

Pets quickly take up residence in their owners’ homes and hearts.
Many pet parents treat their pets as full- edged members of the family, with the same
privileges and attention they devote to other family members.
A 2016 Harris Poll found 95 percent of Americans consider their pets to be part of
the family, and there is not much they won’t do for their companion animals. One area
where pet owners may focus their attention is giving their pets more freedom to explore
the outdoors. is can be achieved with the installation of a pet door. With busy sched-
ules taking many pet parents away from home, pets may spend many hours home alone.
An outdoor retreat could be just what the veterinarian ordered for pets who need more
fresh air. Before pet owners install doors for their four-legged friends, it may behoove
them to consider the advantages and disadvantages to doing so.

PROS

Pet doors can be very convenient for pet owners and pets. Unencumbered bathroom

breaks is one of the prime reasons to get a pet door. Not having to wake up early in the

morning or rush home from work to let out a pup can give pet owners more freedom.

Cat owners may choose to have their cats soil outdoors, removing the hassle and odor

of indoor litter boxes.

A pet door provides a way for pets to regulate when they need to go and not be at the

mercy of their human companions. is is handy when training a puppy who cannot

hold his bladder for more than a few hours. Avoiding indoor accidents can be a great

reason to install a pet door.

Pets need exercise and stimulation to alleviate boredom and avoid destructive behav- responsive to his owner’s commands.

iors. Access to the outdoors promotes physical activity and mental stimulation. Cats Safety is another concern. Although there are smart doors that can only open when

may chase bugs or small animals. Dogs may run around the yard and play with a ball or triggered by a chip on the pet’s collar, one never knows what pets may bring indoors.

stick. Easy access to outdoor play can take some of the burden o of busy pet owners. Cats may present dead rodents and dogs may dirty the house with muddy paws.

Weather is another concern. In colder climates, pet doors may be another source of

CONS drafts, contributing to ine cient heating and cooling situations.

As convenient as pet doors can be, they may disconnect pet owners from their pets. Dogs or cats who are prone to roaming could get into trouble if left to their own

People may feel they don’t need to spend the time in the yard or walking the animal, and devices outside.

that can adversely a ect the bonds between pet owner and pet. Pet owners should consider a host of factors before installing pet doors in their homes.

Another potential disadvantage concerns alpha-driven pets. Giving pets control over

their comings and goings may reinforce ego and potentially cause the animal to be less is article was provided by Metro Creative Connection.

Dkindoywo?u Dog strollers have surged in popularity in recent years, particularly as pets are allowed in locations that might have been o
limits in years past.

It’s common to see pet owners scooting their prized pooches around in strollers once used exclusively for small children.
Dog owners who have never owned a dog stroller before may wonder just how useful they can be. Some people have replaced
traditional dog carriers with strollers, which tend to be more ergonomic and comfortable to use than carriers. Strollers can be a
convenient means for taking dogs (typically smaller pups) to busy public locations or even to work. Strollers also can keep dogs
out of the elements when the weather can be di cult for them to handle. Older dogs with mobility issues can bene t from
strollers because they still enable the dogs to get fresh air without tiring them out. Also, people who own multiple dogs may nd
strollers make it easy to take multiple pooches out and about. Strollers also let small dogs rest while other dogs gets more exer-
cise walking alongside the stroller. Dog strollers come in a range of sizes and can be purchased where most pet supplies are sold.

is article was provided by Metro Creative Connection.

OCTOBER 17, 2019 – HOME, GARDEN & REAL ESTATE – SPECIAL SUPPLEMENT TO HALSTON MEDIA – PAGE 11

Holiday hosting in small spaces

Gatherings of family and friends are • Pare down the menu. Holiday feasts When planning the drinks menu, avoid from a room may create enough space for

a big part of the holiday season. Host- don’t have to resemble medieval ban- o ering cocktails, which take time to as many as three folding chairs.

ing such gatherings can be a great way to quets with excessive amounts of food and prepare and often require guests to visit • Go small on decorations. If you

show loved ones how much you appre- drink. Hosts with small kitchens and tiny the kitchen for refrigerated ingredients. know you’ll be hosting in advance of

ciate them, and hosting also saves hosts dining quarters can pare down the menu, Limit drinks to wine, beer, water, and the holiday season, decorate with guests

the trouble of traveling during one of the limiting o erings to just a single entree soft drinks, storing cold beverages in a in mind. at might mean skipping a

most hectic travel seasons of the year. and a few simple side dishes, so everyone cooler kept outside on a front or back six-foot Christmas tree in favor of one

When hosting a large crowd at home, feels comfortable at the table and has porch or in an area outside the kitchen that takes up less space. Avoid leaving

space can be a di cult hurdle to clear. ample room to eat. A small menu also so cooks can work without interruption. any fragile decorations out, as adults or

However, a few helpful strategies can gives hosts more time to spend with their • Move some furniture. If your main liv- overexcited kids may knock them over

help space-starved hosts pull o a holi- loved ones during the festivities. ing space is small, consider moving some as they try to navigate a cramped space.

day soiree where everyone is comfortable. • Don’t overdo it on drinks, either. bulky furniture into a bedroom or o ce Holiday hosting can be fun, even in

where guests won’t be spending time. en small spaces. A few simple tricks can

SLEEP FROM PAGE 7 make better use of the open living space make even the smallest spaces accom-
type of sleep disorder, with half the by placing folding chairs or other accom- modating.

population experiencing insomnia. Lack modations to ensure there’s ample seating

• Consider white noise. e sounds of sleep doesn’t just lead to crankiness. for everyone. A single recliner can only be is article was provided by Metro

of the house or outdoors may be keep- It can be much more serious, causing enjoyed by one person, but removing it Creative Connection.

ing you up. Many people nd that the accidents, depression, obesity, forgetful-

gentle hum of a fan or a white-noise ness and a weakened immune system. A

machine with a calming sound e ect good night’s sleep is almost as important

makes it easier for them to dose o than as proper nutrition and regular exercise.

complete quiet. It can also block out ex- We spend one-third of our lives sleep-

traneous noises. ing, which adds up to approximately 25

• Keep electronics out of the bed- years in bed. While you are soundly

room. It can be challenging to discon- asleep, your cells repair themselves, your

nect from electronics, but it is essential brain rests and recharges, your immune

to falling asleep. Even a back-lit text system replenishes, while your body re-

coming through in the wee hours can leases important hormones. But many

be enough illumination to disrupt sleep. people don’t properly research and test

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PAGE 12 – HOME, GARDEN & REAL ESTATE – SPECIAL SUPPLEMENT TO HALSTON MEDIA – OCTOBER 17, 2019

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Professional Photography NOVEMBER, 2018 Print Advertising Silver Envelope Home
36 professional photos CHICAGO, ILLINOIS Eye-catching property Announcement
perfect for print and online advertisement in View Stunning, trifold property
to make your property look Cover Represented by ANNE DUBRAY magazine, which is inserted announcements direct mailed
its very best Coldwell Banker Residential Brokerage into the region’s prime print to your neighborhood in silver
publications envelopes that get noticed

Single-Property TV and Online Promotion Targeted Online Advertising
Website Professionally produced spot Geographic targeting technology
Professionally designed posted on Coldwell Banker’s® markets your property directly
property website that is regional YouTube™ channel and to local buyers online and on
viewable on all devices featured on one of Coldwell social media
and easily shared via Banker’s local TV shows:
social media • At Home in the Tri-State Area REALTOR® Notification
Agents at all local real estate
Area on The CW in NY companies in your area will be
on Sundays at 10 am notified that your home has come
on the market
Simply Stunning Home!

Just Listed eFlyer Property Brochures Online Property Syndication
“Just Listed” announcement eBlast Beautiful, professionally Your home will be displayed
sent to an exclusive list of personal printed property brochures on hundreds of websites,
and professional contacts to showcase your home including the most-visited real
estate websites in the world

Property Tour ColdwellBankerHomes.com Mobile Brochure PROPERTY MARKETING Seller Update
Professionally Exclusive yard sign panel Detailed report outlining
produced photo with CB Mobile Brochure UPDATE everything that has been done
slideshow with technology that delivers your to bring your home to market
narration home’s unique details and We are very pleased to share that we have been busy over the last few days preparing your home for sale. Following are and maximize its exposure
photos to consumer mobile the items that we have completed thus far on your behalf.
phones
• Ordered and installed property sign
• Entered the property into the MLS
• Fed the property to 900+ Coldwell Banker Residential Brokerage partner websites
• Professional photography
• Included the property in Coldwell Banker’s weekly The Update, which notifies real estate professionals at all of the

top real estate companies in the area that your home has come on the market
• Promoted your property to my network of fellow REALTORS® during our weekly sales meeting
• Posted the announcement of your home on our company Facebook page and demographically boosted it for

additional exposure
• Posted the announcement of your home on my own personal social media page(s)
• Posted your property on our company websites, ColdwellBankerHomes.com and ColdwellBanker.com
• Distributed an eBlast to my personal sphere
• Distributed a tri-fold gold envelope neighborhood announcement to 100 of your surrounding neighbors
• Created a high-end, professional property brochure for display during property tours and open houses
• Developed a video slideshow of your property
• Developed a property website of your property and positioned it online on our partner websites
• Prepared an ad of your home to be featured in the April/May 2017 edition of Sactown Magazine
• Professionally produced a 30-second video spot to be featured on the Coldwell Banker TV show, At Home in

Northern California, on Saturday, March 18 at 4:30 pm and is now posted on Coldwell Banker’s YouTube channel
Additionally, once per week I will be sending you a report from our HomeBase inSight platform which will show you all of
the views your property is generating on our partner websites, including ColdwellBankerHomes.com, Realtor.com, Zillow,
Trulia and more.
We hope you are pleased with the progress in marketing your property thus far. Rest assured this is only the beginning.
We look forward to taking your property from Just Listed to Just Sold as soon as possible.

BECKY ARNOLD

2015 & 2016 Top Producer
Coldwell Banker Tahoe City Cobblestone
530.363.0176
[email protected]
CalBRE #01262238

To leverage this exposure and sell your home for the highest possible price, contact us today.

Croton-on-Hudson Office | 914.271.8500 | 1392 Albany Post Road, Croton-on-Hudson, NY | Katonah - Bedford Office | 914.232.7000 | 165 Katonah Avenue, Katonah, NY
Somers/North Salem/Putnam Regional Office | 914.277.5000 | 338 Route 202, Somers, NY | Yorktown Heights Office | 914.245.3400 | 366 Underhill Avenue, Yorktown Heights, NY

Real estate agents affiliated with Coldwell Banker Residential Brokerage are independent contractor sales associates, not employees. ©2019 Coldwell Banker Residential Brokerage. All Rights Reserved. Coldwell Banker Residential Brokerage fully supports the principles of the Fair
Housing Act and the Equal Opportunity Act. Owned by a subsidiary of NRT LLC. Coldwell Banker and the Coldwell Banker Logo are registered service marks owned by Coldwell Banker Real Estate LLC. 19MDRF_CTWC_10/19