Year End Full_Complete V2

Welcome to the Our Success, Driven By You booklet, which celebrates our
extraordinary 2017. Over the following pages you will see the highlights of the year
- all of which detail how you worked with imagination, passion and drive to achieve
this success.

2017 was certainly a year to remember – one that saw the European region end
the year with an extraordinary sales result. You sold 2.823 cars – a figure that
reflects an increase of six per cent on the 2016 figure and accounts for 25 per cent
of all global retails. I extend my appreciation to every one of you and your teams
for your efforts and the performance you all deliver.

The year saw some exciting additions to our existing model range, especially the
new Continental GT. This very special car generated excitement among Bentley
drivers and aficionados and raised the profile of our brand and our products.

The launch of the new Continental GT provided you with much inspiration, and I
enjoyed reading about your events. By thinking big and utilising the great sense of
energy and purpose you all possess, your customers and prospects were able to
join in with the excitement of our new car launch.

I am certain that by utilising your hard work, creativity and passion, we can
achieve even greater things in 2018. Thank you for all your continuing efforts and
commitments, and I wish you the very best for a successful 2018.

Robert Engstler
Regional Director - Europe

CONTENTS

Please use the tabs at the side of each page
to navigate to the sections below:

EVENTS
FOLLOW THE MONEY
FRANCHISE DEVELOPMENT
NEW PRODUCTS AND MODELS

PS TALK
ACCESSORY / OPTION OF THE WEEK

PR UPDATE
PRE-OWNED
COMPETITOR NEWS
MISCELLANEOUS

EVENTS

EVENTS Bentley Motors Europe
January 2017

ANOTHER FIRST FOR BENTAYGA

Bentayga enjoyed its first test drive on the Russian snow in Moscow.

Bentley Moscow teamed up with the renowned Gazprom Alpine Centre to put on a thrilling winter driving programme
in the deeps snows of Russia.
The event took place at the Polyana 1389 Hotel and Spa, which sits 1389m at the top of a mountain in the country’s
best winter resort, and saw Bentley Moscow’s Sultan Magomadov present our groundbreaking SUV to a highly
targeted group of 70 guests, who had the opportunity to push their driving skills to the limit in Bentayga.
Feedback from the event was overwhelmingly positive with Bentley Moscow securing nine warm leads, and many
praising Bentayga’s innovative W12 engine, incredible maneuverability, intuitive driver assistance systems and the
car’s luxury and comfort.
As well as the driving, there was also the opportunity to savour Krasnaya Polyana’s high-class service, ski slopes,
spa centres and crystal-clean air.

SALES INFORMATION 2017

Bentley Motors Europe EVENTS
January 2017

CLOSE TO THE ACTION AT
THE HAHNENKAMM

More than 90 Retailers and customers from across Europe had the
opportunity to savour one of the world’s most iconic ski races up close
and personal thanks to our renowned hospitality packages.

The event drew world-class athletes to Kitzbühel in Austria, as well as hundreds of high-net-worth individuals.
This was also the ideal venue for the European premiere of our newest addition – Supersports, the world’s
fastest four-seater.
As well as enjoying exclusive access to the Bentley Lodge, guests were treated to the best catering and a glass of
champagne as they watched the race on our big screens,. The weather this year was so good that there was even
the opportunity to watch the racing live from the terrace.
There really is no better spot from which to watch the drama unfold – the Lodge is situated at the foot of the
Hahnenkamm, perfect for seeing the action up close. And thanks to the generosity of Olympic skier and Bentley
enthusiast Hubertus von Hohenlohe, it now has a new addition – a piece of artwork that reflects competitors
from across the globe.
The international array of guests were joined by Board Members Wolfgang Dürheimer, Dr Andreas Offermann and
Rolf Frech, who also attended a special charity event - the KITZ Charity Race.

SALES INFORMATION 2017

EVENTS Bentley Motors Europe
January 2017

BOOT 2017 BOAT SHOW

Our collaboration with Princess Yachts continues to bear fruit, as more
than 120 guests attended a very special evening at BOOT 2017.

The crowd was a mix of contacts from Bentley Frankfurt, Bentley Düsseldorf and Princess Yachts and together they
enjoyed a sumptuous dinner accompanied by live music.
Guests were welcomed by both Robert Engstler, Regional Director – Europe, and Princess CEO Anthony Sheriff. In
addition to the stunning range of yachts, Bentley had both the GT3 race car and Bentayga Diesel on display to impress
guests.

SALES INFORMATION 2017

Bentley Motors Europe EVENTS
January – February 2017

VALENTINE SUCCESS FOR
BENTLEY HAMBURG

Valentine’s Day is the international celebration of love and Bentley Hamburg
used the event to introduce affinity partner Patek Philippe’s customers to
the passion of Bentley.

After enjoying a champagne reception in the Patek Philippe Boutique, the handful of carefully selected guests were
treated to a drive through the ‘Venice of the North’ in Bentayga, Mulsanne and Mulsanne Speed before arriving
at the luxurious Hotel Louis C. Jacob for afternoon tea complete with salmon and cucumber sandwiches, scones
and chocolates.
Elisabeth Hake, Marketing Manager at Bentley Hamburg, said: “This initiative was our way of sharing the love
between two extraordinary brands and the British-themed afternoon proved to be extremely popular. The cars,
the food and the ambience were great, and for a fleeting moment it was easy to imagine that we were on the
Thames, not the Elbe.”
Well done, Bentley Hamburg, and thank you for sharing the activity and inspiration of how you engaged with
this affinity partner.

SALES INFORMATION 2017

EVENTS Bentley Motors Europe
February 2017

DOUBLE THE HORSEPOWER

Bentley Stockholm’s vibrant Pre-Owned Manager and Sales Specialist
Olivia Eriksson combines her passions for horse riding and Bentley with
a photostory campaign for Bentayga.

Tell us about your photo story initiative.
I saw a new and exciting opportunity to reach a target group in a way not currently done
so by Bentley.
Equestrian sport is all about prestige and image and Bentley embodies both. It is also an
interesting detail that Mulliner once made saddles of the highest quality – it would be fun
to get hold of one of these saddles!
What inspired you to do this?
I really love horses and equestrian is a big part of my life. So I take enormous pleasure in representing the brand,
especially with a model like Bentayga, which really appeals to this group of potential customers.
What made Bentayga so perfect for this initiative?
Bentayga is just the perfect car for all kinds of lifestyle occasions and the towing capacity is great! You don’t even
notice the trailer behind you and it feels very safe to pull the trailer with the Bentayga. SUVs are exactly what
people in the equestrian industry need, so why not aim to make use of the best SUV on the market.
How do you intend to start this campaign?
We have posted photos in social media on Facebook and Instagram, but we are also planning to feature this in our
own Autoropa Magazine.
How have customers reacted to your story? Any leads?
Many people within the equestrian world have shared our photos on social media, which gave us a great visibility
in the ‘horse world’. Comments include things like “goals”, “dream car” and “a must-have”, so the feedback has
been excellent!
Do you have any more innovative ideas you plan to use this year?
At Bentley Stockholm, we strive to work closely with our customers. We focus on their interests and lifestyles and
try to integrate these hobbies within our marketing plan. Bentayga has provided us with an opening to reach out to
the equestrian community. We will be attending some of the bigger horse shows in Sweden this spring/summer, to
showcase the car and to encourage test drives.

SALES INFORMATION 2017

Bentley Motors Europe EVENTS
February 2017

THE VIENNA OPERA BALL

Forty guests from Germany’s Bentley Owners Club had the exclusive
opportunity to experience a night to remember as they sampled the
legendary Vienna Opera first hand.

Once a year, Wiener Staatsoper turns into the world’s most beautiful and elegant ballroom for the Vienna Opera
Ball: a glamorous gala of unique splendour and allure, the ball of all balls, much-copied around the world. It’s a
highlight of the opera calendar, which sees international celebrities from the worlds of culture, business, politics,
academia and sports come together for a spectacular social event.
This year did not disappoint as famous opera singer Jonas Kaufmann amazed the crowd as he waltzed live on stage.
American actress Goldie Hawn was a guest as was Austrian entrepreneur Richard Lugner.
Bentley was on hand to shuttle guests to the red carpet and were hosted by Robert Engstler, Regional Director
– Europe, VIP Manager Christian Putzke and Marketing Coordinator Maren Bock.
As well as savouring all the sophistication and drama associated with a night at the opera, guests were treated to
the best Bentley hospitality throughout their three-day stay. Highlights included fine dining at the world-renowned
Palais Schoenburg, luxurious accommodation and VIP shuttle transfers. As the ball requests a special dress code
– white tie – an appointment at an exclusive hairdresser was even organised for the ladies to make sure they were
ready for their grand entrance

SALES INFORMATION 2017

EVENTS Bentley Motors Europe
Febraury 2017

BENTLEY IN BAVENO

Bentley Motors made an appearance at global software company SQS’s
annual Top Managers conference. With 4.600 people and offices in
19 countries, SQS is the world’s leading specialist in software quality.

Six Bentleys were on display from the range – Continental GT Speed Coupe and Convertible, Bentayga W12
and Diesel, a Flying Spur V8 and a Mulsanne Speed. All were made available to the Top Managers for 30-minute
test drives on a scenic route around Baveno and Stresa and along the shores of the beautiful Lago Maggiore lake
in Northern Italy.
Not only was everyone overwhelmed by this Bentley drive experience and, in the process, becoming Bentley
‘ambassadors’ for the future, the team also generated two leads – one for Mulsanne and one for Bentayga – out
of 31 test drives.
Joerg Jablonsky, Quality Director at Bentley Motors, who gave a presentation to the group, said: “This novel approach
has really paid dividends. The 30-minute scenic route was carefully chosen to showcase the cars’ blend of performance
and luxury, and the feedback from the 90 passengers was overwhelmingly positive.”

SALES INFORMATION 2017

Bentley Motors Europe EVENTS
March 2017

GENEVA MOTOR SHOW

Geneva 2017 is proving to be an enormous success for Bentley, with
thousands of enthusiasts and guests flocking to our stand to see our
products.

The atmosphere is electric, and we are using the event to reveal three cars to the public for the first time plus the
official launched of Supersports and Flying Spur W12 S.
It’s incredibly busy, and swarms of people are jockeying for position to savour our new arrivals EXP 12 Speed 6e
concept car, Bentayga Mulliner, Mulsanne Hallmark Series by Mulliner.
Our other display cars are also proving to be popular, with showgoers raving about the Flying Spur W12 S,
Supersports Coupe and Convertible display cars. Our stand representatives are working overtime recording
declarations of interest and are being inundated with queries from customers and prospects alike.
The atmosphere is just as positive within the relatively calm environs of our hospitality, and the Personalisation /
Inspirator Area, the Performance Lab the Mulliner Lounge and CW1 Lounge are all busy satisfying the needs of our
enthusiastic guests.

SALES INFORMATION 2017

EVENTS Bentley Motors Europe
March 2017

GENEVA RECEPTIONS

VIP guests enjoyed exclusive preview experiencs to remember with bentley
Lugano and Stockholm at the Geneva Motor Show.

Bentley Stockholm brought along 15 lucky guests to enjoy an exclusive Mulliner lounge champagne reception
accompanied by CEO Jonas Nilsson and Sales Manager Gustaf Magnuson. The Mulsanne Hallmark particularly
impressed with Tracy Crump, Head of Commercial at Mulliner, on hand to deliver a keynote speech about the
new addition.
Bentley Lugano continued their tradition of flying in a host of VIP guests to the motor show, with 50 on hand
this year accompanied by the whole Lugano team – Ronnie Kessel, Rita Guagno and Federica Gnalducci.
Guests were again treated to the very best in hospitality, including a champagne reception, finger food and a classic
British tea service, which was exceedingly popular.
Head of Interior Design Brett Boydell impressed the assembled guests by delivering a fascinating speech about his
design experience at Bentley, with a particular focus on Supersports and the future of the brand.
Bentley Lugano’s General Manager, Rita Guagno, commented: “Geneva is a vital part of our calendar and flying a
group of guests out here has become a tradition for us. The Bentley stand never fails to impress and we are already
forward to coming back again next year.

SALES INFORMATION 2017

Bentley Motors Europe EVENTS
March 2017

VINTAGE YEAR FOR CLASSIC CARS

Vintage cars are increasing in popularity – not only are they powerful
investments, but also the perfect enhancement to any high-class lifestyle.
As a result, they are a fantastic opportunity for attracting new clients.

Bentley Stuttgart decided to target this lucrative market by participating in this year’s Retro Classics – Europe’s
leading trade fair for historical driving culture.
The Retailer had a dedicated Bentley stand at one of the most prominent locations of the popular motor show, perfect
for creating an impression on the 60.000 visitors to the event.
As well as a 4.5-litre Bentley, the epitome of our success from the halcyon days of racing in the 1920s, the Stuttgart
Bentley team displayed a wonderfully preserved Bentley Eight, synonymous with our brand’s return in the 1980s,
while an immaculate Bentley Arnage represented the 1990s. There was also a Continental GT3-R and the all-new
Bentayga, both of which brought our success story up to date.
Christian Wild from Bentley Stuttgart said: “Retro Classics is a key show for vintage car lovers and investors from all
over Europe and we presented Bentley at one of the best spots in the show.
“It was a resounding success. As well as securing a promising amount of quality contacts for our Pre-Owned and new
model range, we also raised the profile of the brand as a whole.”

SALES INFORMATION 2017

EVENTS Bentley Motors Europe
March 2017

BENTAYGA HITS THE SLOPES

Bentley Monaco showed off Bentayga’s off-road capabilities in one of
Europe’s most exclusive locations, Courchevel. Manon Duraffourd, Marketing
Manager for Bentley Cannes and Bentley Monaco, tells us how it went.

Could you tell us about your role at Bentley Monaco?
I’m in charge of the Marketing, Communications and Events for the brand in Monaco
and Cannes.

What makes Monaco such a special location?
First, the location itself. Monaco is the perfect environment to host any event. A stunning
vista for test drives, launch parties on the beach or in a wonderful hotel. And then there are
the clients themselves, who are all different and interesting.

What inspired you to run this particular event?
We think that with the launch of Bentayga, it was unthinkable not promote to it in a snow situation to show people
all the conditions that this amazing SUV can be used in. Courchevel is also the ideal location as it attracts many of our
existing customers and high-net-worth individuals every year.

How did you invite customers to attend?
By print invitation and email. And we made use of some nice partnerships to find new prospects on the spot.

Talk us through the event.
The concept was three days of test driving, from the five-star Hotel Le Lana, in the centre of Courchevel. A cocktail
party was held on the Atypic garage in Le Lana on the Sunday night in partnership with Doux Joaillier, Zingraf
Christie’s International Real Estate and Bernard Orcel, the famous luxury ski shop in the station. During the event, we
engaged in some product placement and took clients for lunch.

What was the highlight?
The roadshow in the snow storm. Very nice conditions to try the 4x4!

Any leads directly from this event?
We secured a lot of test drives and met several people interested in the brand. At Bentley Monaco, we are now
working on eight hot leads.

Will you be running any events like this in the future?
Yes, of course, and with the support of the brand we will be able to grow and create a highly prestigious event, such as
a rally between Megeve and Courchevel, test drives and a helicopter experience.

For this year, we will be a partner for the Longines Athina Onassis Horse Show in St Tropez in June. It will be another
good opportunity to show the Bentley range in different conditions.

If budget was no issue, what would be your ideal event or campaign for Bentley?
A big rally in several locations to show all of the different ways to drive the Bentley. Along the way we would organise
some unforgettable experiences for clients, dinner in an atypic venue, a hot air balloon ride, helicopter trip, have a
famous chef cook – there are so many experiences we’d love to create.

SALES INFORMATION 2017

Bentley Motors Europe EVENTS
March 2017

BUCHAREST BRUNCH AND DRIVE

Bentley Bucharest has been busy with the Retailer holding two separate
events – a brunch and a VIP Mulsanne Driving Experience.

It was the Mulsanne Driving Experience that really caught the eye – the Retailer had exclusive use of the special Casa
Vlasia hotel and vineyard in the Romanian capital.
Besides the Mulsanne Speed, which was brought in especially for the event from the factory in Crewe, there was also
a Flying Spur, Continental GT Cabriolet and two Bentaygas for the 17 guests to put through their paces, as well as a
Continental GT static display.
Each car even had its own dedicated driving professional, who was able to showcase the cars in their best light. Yet
there was more to this event than the cars alone, and the stunning venue and its scenic surroundings also played host
to a golf simulator, the best catering and champagne.
Mihaela Tudorică, Sales Manager at Bentley Bucharest, said: “The event was a resounding success. The location is
beautiful, we had a lot of sunshine, good roads, wonderful catering and a vineyard. The guests really enjoyed the
location and it was a wonderful surprise for them.
“We left no stone unturned to ensure this was a memorable experience, and the professional drivers, the valet parking
and the golf simulator were all well received.
“It is too early to talk about sales, but the events raised awareness of the brand and our products, and we have several
strong expressions of interest.”

SALES INFORMATION 2017

EVENTS Bentley Motors Europe
March 2017

WOMEN’S DAY 2017

Daniëlle Bindi, Marketing and Events Manager at Bentley Leusden, tells us
about her role in the Retailer’s International Women’s Day event.

Could you tell us about your role at Bentley Leusden?
I do all the marketing and events at Bentley Leusden, and I’ve been doing so for almost
two years.

We’ve read about Bentley Leusden’s events in Sales Information (TEFAF for instance).
What has been the standout event of your time so far?
In February 2016, we had a big event when we reopened our showroom after it had been
under construction for six months. During the event, we had the pleasure of welcoming
more than 300 of our clients. We had Bentayga in our showroom and Mr Stefan Sielaff,
Director of Design, attended the event to tell our clients and the press about Bentley.

What inspired you to run this particular International Women’s Day event?
We organised our first event for women in September 2016, together with Dior Netherlands, and received a very
good response. This is why we organised a second all-women event on March 8 to honour our Bentley women and
generating goodwill. When women are not buying a Bentley for themselves, they still play an important role in the
buying process of a Bentley. Most of the time we focus our events, mailings etc. on men, however, we feel there is
a lot to gain by paying attention to women. And what better day to do this than on International Women’s Day?
Additionally, the ‘bring a friend’ principle also allowed us to have prospects at the event.

What pre-event marketing did you conduct?
We mentioned the event in our newsletter and then followed this up with an invitation.

How many women attended? Did all existing customers bring a prospect?
We invited a small group of women (14) to highlight the exclusivity of the event. However, the small size of the group
allowed us to be attentive while creating an informal atmosphere and a setting in which the women would be able to
interact with each other.

Talk us through the day…
We welcomed our guests at 13.30 hours with a rose, coffee and sweets. We formed three groups so that every
attendee would get the right amount of attention throughout the day.

Some guests started with the olfactory journey with Skins Cosmetics to find their signature scent, while others
started with a personal tour by Jasper Krabbé (a famous painter in the Netherlands), during which he showed several
of his art pieces and talked about his art, his way of working etc. We had three guided tours by Jasper Krabbé and
three shifts with Skins Cosmetics for finding the signatures scents for each guest.

In the afternoon, the women and Jasper Krabbé enjoyed a Royal Afternoon Tea complete with Bentley personalised
treats, and when the guests left, they received a bag containing a book featuring Jasper Krabbé’s art, a gift certificate
from Skins Cosmetics, a Magenta Bentley Ballpen, three macarons in a Bentley rose gold/magenta colour, a certificate
for the high-end Akasha spa at the Conservatorium Hotel in Amsterdam and a copy of Pure Luxe Magazine – all in a
Bentley bag.

What was the highlight?
The tour by Jasper Krabbé was for many the absolute highlight, although we also received a lot of positive feedback on
how nice it was to sit down with all the women and have a drink and a bite to eat at the Royal Afternoon Tea.

SALES INFORMATION 2017

Bentley Motors Europe EVENTS
March 2017

The women really enjoyed the day and each other’s company and even suggested we should do it again with the same
group in about three months.
Did any leads come directly from this event, or interest in the Bentley Collection?
There was a prospect expressing her love for Porsche, but admiration for Bentley . There was no direct lead, but I
think we might have planted a seed. There were also women saying they might have a talk with their husbands about
getting a new Bentley.
Additionally we are organising a Grand Tour from Bilbao io Barcelona in May (€7.200 per team) in which one client
showed interest during the event.
Will you be running any events like this in the future?
We received a lot of good feedback from this event and I am sure we will continue organising small, exclusive and
intimate events for our Bentley women.
If budget was no issue, what would be your ideal event or campaign for Bentley?
Of course we always have to work with a tight budget, but that also makes you look at things with precision and
attention, thereby forcing you to prioritise. You need to focus on the following: what are your goals, what means do
you need to achieve these goals, what expectations do our clients have and what things will not contribute to this?
What we are seeing now is that it is not always beneficial to have free events – there are some events people are
willing to pay for. People are often looking for things they could not or would not organise themselves – more often
than not clients just want to enjoy nice activities and events with people who share their love for the brand without
the burden of actually organising the event. I would like a new and extensive research about what our clients share,
apart from money and their love for (high-class) cars, in this case Bentley.

SALES INFORMATION 2017

EVENTS Bentley Motors Europe
March 2017

BENTLEY HAMBURG –
SPONSORING SPEED

Following a successful sponsorship agreement last year, Bentley Hamburg
has once again teamed up with German Bentley racing driver Christopher
Brück for the duration of 2017. We catch up with Marketing Manager
Elisabeth Hake to find out more.

How long have you worked for Bentley?
A year for Bentley Hamburg (since March 2016) and a year in 2015 with HTP Motorsport
and its then Bentley GT3 racing team. I have also worked in the racing environment (F1,
DTM, GT3, WRC, etc.) and automotive environment (BMW, Audi, Mercedes, Porsche, etc.)
as a PR and marketing specialist.

What do you do on a daily basis?
I arrive at work at eight in the morning, get a good cup of coffee, as well as a short
catch-up with our Managing Director, Ronald Ludwig, and then get the day started.
My role as Marketing Manager is very diverse and includes everything from event
management, online marketing
and social media, CI integration and PR and communications work to the creation of print adverts and generation of
affinity partners.

What I like the most about it is that it requires a lot of creativity and absolute accuracy, as well as customer contact.
It’s great to plan a campaign, execute it and get the positive response of customers afterwards.

Your sponsorship of Christopher Brück is an excellent example of marketing best practice. What inspired you to
do this?
Chris is a very good brand ambassador and we do like to have him at our events. He can captivate a room full of
people with stories of life behind the steering wheel. We also love to take our customers to different European racing
circuits to watch him compete in GT3 races. It’s great for them to have the chance to talk to him and to get some
‘behind the scenes’ input. It really is a ‘money can’t buy’ experience.

What does the sponsorship agreement involve?
Bentley Hamburg will support Chris throughout the season, providing him with a Continental GT V8 S on which
Bentley Hamburg branding will feature on the doors and trunk of the car, as well as Chris’s race helmet. This is
an excellent example of a Retailer taking advantage of our Motorsports teams to create an invaluable marketing
opportunity for themselves.

Sounds good. What has been the highlight of your time at Bentley so far?
Winning the Blancpain Sprint Series Championship Title with Bentley Team HTP Motorsport in the inaugural
year (2015).

What are you inspired by?
Big-hearted and game-changing people, travelling, risk in terms of starting something new without an immediate idea
on how to finish, reading and my godchild.

SALES INFORMATION 2017

Bentley Motors Europe EVENTS
March 2017

What is your favourite Bentley model and why? And where would you most like to drive it for a weekend?
The 1965 Bentley S3 Continental Flying Spur, nicknamed ‘Blue Lena’, which was bought at that time by Keith
Richards. What more could you ask for as a Bentley enthusiast and Rolling Stones fan – just classy! Most probably
I would take her for a ride through the Scottish Highlands with Oban as a final destination – I’ve always wanted to
go on that trip.
Is there anything we can learn from competitors or other luxury brands?
Absolutely! There’s always considerable scope to reach higher. The moment we stop reaching higher, we stop
developing. I’m a big fan of subliminal marketing. A good example is Azzedine Alaïa, one of the last great couturiers.
The Tunisian design fashion brand was founded in the 1960s and only produces hand-crafted fashion. There’s no
adverts in glossy magazines and no huge fashion shows, but when you check out the luxury fashion department of
Barneys in New York, you’ll discover that Azzedine Alaïa is a top-selling designer.
What does working for Bentley mean to you exactly?
Very simply, pure passion and a love of every single detail. When diving into the world of Bentley, one of the
world’s most noble car manufacturers, you’ll explore the extraordinary: masterpieces of old and new engineering
work, sportive heroism of the Bentley Boys and pure individualism when it comes to the design division.
Do you have a local tip when visiting Gemrnay?
Take a nice long walk along Ellenbogen beach on the island of Sylt (most probably it’ll rain and be super windy as
it’s Germany’s most northern point). Afterwards, go for a cup of hot chocolate and a delicious piece of home-made
cake at Die Kupferkanne café in Kampen.
Do you have a quote that inspires you?
Henry Ford said: “When everything seems to be going against you, remember that the airplane takes off against the
wind, not with it.“

SALES INFORMATION 2017

EVENTS Bentley Motors Europe
April 2017

BENTAYGA DIESEL
DRIVING EXPERIENCE

Bentley Riga held a Bentayga Driving Experience with a twist, running
the event alongside a whisky laboratory sampler session to ensure that
customers had a day they would never forget.

More than 20 guests arrived at the luxurious Hotel Bergs in Riga to savour the car. After a presentation, they took to
the local roads to see Bentayga in its natural habitat.
Yet there was more to this event than our extraordinary SUV, and the Retailer teamed up with Pernod Ricard,
who brought their renowned Chivas Whisky Lab along with them. As well as explaining the distillery process, the
presenters explained the intricacies of single and blended malts, before allowing guests to create their own blends.
Aija Baltraite, Marketing and PR Manager at Bentley Riga, said: “We pride ourselves on creating customer experiences
that generate emotion, which they then associate with Bentley, and this was no different.
“The car was very well received and we sold one that night. But the whisky experience was hugely popular – none of
our guests had done anything like this before and the day’s eclectic blend of educating our customers in a relaxed and
luxurious environment proved to be very popular.”

SALES INFORMATION 2017

Bentley Motors Europe EVENTS
April 2017

A NIGHT TO REMEMBER

Bentley Riga ensured that a small group of its customers had an
unforgettable evening at the WBC title fight in Dortmund.

The Retailer arranged ringside seats for 10 special guests to watch Latvian boxer Mairis Briedis in a bout that saw
the national hero capture the vacant WBC cruiserweight title when he defeated Marco Huck by a unanimous decision.
As well as luxury accommodation, the guests had the opportunity to meet Mairis before the fight, and will be able to
spend more time with the fighter and his belt at a lavish celebration dinner later in the year.
Valdis Spredzis, General Manager at Bentley Riga, said; “This was a truly memorable event, and one which follows our
principles of arranging customer experiences that generate emotion, emotion which they then associate with Bentley.
“Mairis is a sporting icon in Latvia, even for non-boxing fans, and he is a man who is humble and very hard working.
This is why we have chosen to sponsor him, and seeing our Bentley logo on his shorts in the ring was an incredible
moment, especially when he held the belt aloft.”

SALES INFORMATION 2017

EVENTS Bentley Motors Europe
April 2017

COCKTAILS AND CHAMPAGNE
IN THE BALTICS

Bentley Riga hosted a truly memorable event as the Retailer held a lavish
cocktail party at the Kempinski Hotel in Vilnius.

The event, which was a joint collaboration with a host of local affinity partners, was designed to attract new
customers, and more than 80 guests attended.
After a champagne reception, guests enjoyed the party, which included live music, speeches and a charity raffle, as well
as static displays of Bentayga, Bentayga Diesel and a Continental GT V8 S.
The event was a resounding success, and the partners – Kempinski Hotel, Stefan Hafner Diamonds and a local
luxury clothing boutique – and their high-net-worth audience proved to be the ideal hunting ground to reach out to
new prospects.
Aija Baltraite, Marketing and Communications Manager, said: The event was a resounding success and resulted in a
large number of new prospects and 20 test drives being booked – these have already led to two sales.”

SALES INFORMATION 2017

Bentley Motors Europe EVENTS
April 2017

A WARM SPRING WELCOME
FROM BENTLEY HAMBURG

Bentley Hamburg celebrated the arrival of spring with a celebration of
horsepower at a renowned stables.

The customer event was held at the Gestuet Tasdorf near Neumuenster in the beautiful region of Schleswig-Holstein
in Norther Germany, where horsepower is very much part of daily life.
It proved to be the perfect location for guests to escape the hustle and bustle of the city. As well as the horses, guests
had the opportunity to inspect the newest Bentley models with Bentayga Diesel, Continental GT V8 S Convertible
and Mulsanne Speed, as well as the Continental GT V8 Convertible and a Continental GT V8 S Coupe, on display to
brighten up a lovely spring day.
Elisabeth Hake, Marketing Manager at Bentley Hamburg, said: “The event proved to be hugely successful. Heading
out into the countryside created a relaxed, happy atmosphere and what better place to combine horse power
with horsepower?’
Yet it wasn’t just the cars and location that made this event so memorable – Stefanie Nasir and her team from
the renowned restaurant Schanze am See created a wonderfully relaxed yet sophisticated, ambience, which was
complemented by music from Jazz Appeal and exhibits from the sculptor Jared Bartz.

SALES INFORMATION 2017

EVENTS Bentley Motors Europe
May 2017

Bentley Prague held a
luxurious white dinner

2D PREVIEWS

Our 2D previews have got underway. Find out how Bentley Prague and
Bentley Geneva got them started.

BENTLEY PRAGUE
A luxurious White Dinner was held in Prague to give attendees a tantalising glimpse of the imminent arrival, which is
set to join our extraordinary product range soon. Such an event deserves a fitting venue. To this end, Bentley Prague
chose an exquisite suburban hideaway – the Volcano hotel complex – complete with restaurant, spa and wellness
centre, with the lavish meal being enjoyed in an exclusive room on the top floor.
As well as fine dining, the 16 guest were treated to a presentation from Philip Schoch, Product Manager for Europe,
who introduced the car through a film played from a laptop, which then switched to an iPad. Jiří Halousek, from
Bentley Prague, said: “The dinner was very well received, and everyone liked the car – and the venue. The car’s exterior
and interior drew a lot of compliments, especially in regard to its unmistakeable lines”
BENTLEY GENEVA
Bentley Geneva offered 30 selected guests the chance to get an early glimpse of our upcoming release.
Conducted in small groups over the course of the day, guests entered a specially commissioned ‘White Box’, built into
the showroom, while enjoying canapes and drinks. The feedback was excellent as guests loved the car and experience
as a whole.

SALES INFORMATION 2017

Bentley Motors Europe EVENTS
May 2017

BENTLEY SYLT TROPHY 2017

Bentley Hamburg once again took a leading role during the annual
Bentley Sylt Trophy, inviting select guests.

Through a set of bespoke packages, Bentley Hamburg invited a specially selected group of their customers to join
this year’s edition.
The event kicked off on the evening of April 27, when an exclusive group of guests got together in the Hotel Vier
Jahreszeiten in Hamburg, before travelling to the island of Sylt the next morning. They were then treated to a stay
at Severin’s hotel, where entertainment included archery, mini-golf, lunch at the famous Sansibar restaurant and an
exclusive shopping experience with special offers at the Hackett store.
Bentley Hamburg was on hand throughout, offering test drives of the full Bentley range, as well as providing the
Bentley Heritage Racer for kids, brochures and contact sheets. A number of test drives were secured.
Elisabeth Hake, Bentley Hamburg’s Marketing Manager, commented: “It was a great event to get together with
like-minded people in an exclusive environment. It offered an entertaining and interesting programme and a great
opportunity to test-drive different Bentley models”.

SALES INFORMATION 2017

EVENTS Bentley Motors Europe
May 2017

A WEEK OF LUXURY

Bentley Geneva was at the heart of a week-long event, teaming up with the
owner of Chopard to treat guests to a memorably luxurious experience.

The event, which was held at the private residence of Caroline Scheufele, a prominent German businesswoman and
Co-President of Swiss watch and jewellery company Chopard, saw 90 VIP Chopard customers attend the house for
an exclusive private viewing of the Chopard Collection.
Bentley Geneva played a starring role with not only the Continental GT Speed, GTC V8 S and Bentayga on display, but
also a Bentayga was on hand to shuttle customers to and from the event.
Frédéric Manfrini, Director of Bentley Geneva, said: “The event was a very luxurious affair, and was perfect for us to
remind the ultra-high-net-worth individuals present about our products and brand values.
“We received many flattering comments, which praised the electic blend of luxury, performance, craftsmanship and
attention to detail in all of our cars. It is clear our cars have left a lasting impression on those who attended and we
need to exploit this exposure.
“The event was clearly a success and we left with many very strong leads with a lot of potential for sales.“

SALES INFORMATION 2017

Bentley Motors Europe EVENTS
May 2017

HAPPY BIRTHDAY, HAMBURG

Hamburg’s world famous harbour celebrated its 828th anniversary and
Bentley Hamburg was on hand to ensure that its customers were at the
very heart of the festivities.

The gods blessed the event with brilliant sunshine and more than 40 guests were treated to a tranquil trip along the
Elbe on the MS Jacob, a traditional ‘Barkasse’ (barge), which is also one of Hamburg’s most famous landmarks.
As this was a Bentley event, guests also had the opportunity to savour the best culinary dishes and refreshments
courtesy of the renowned Louis C. Jacob hotel.
Once the celebrations had finished, guests were given a commemorative pack consisting of gifts from the Hamburger
Hof Parfümerie, Mutterland Delicatessen and Bentley Hamburg.

SALES INFORMATION 2017

EVENTS Bentley Motors Europe
May 2017

Bentley Zurich held an
event in the penthouse of
their stunning showroom

EXQUISITE PREVIEW EVENTS

Bentley Zurich and Bentley Singen held luxurious 2D preview events

BENTLEY ZURICH
More than 30 guests have attended an exclusive preview event at Bentley Zurich. The Retailer created a luxuriously-
appointed white lounge in the penthouse on top of their stunning showroom, and attendees were split into smaller
groups of six people to create a more intimate, and welcoming, atmosphere.
As well as exquisite catering with a white touch, guests were treated to an informative presentation of the new
Continental GT by Philip Schoch, Product Manager Europe, who was also on hand to answer questions about our
imminent new arrival.
The event was a resounding success, generating a high amount of positive feedback in the car and the brand as a
whole, and led to five hot leads for the Retailer.
BENTLEY SINGEN
Bentley Singen took over the renowned Museum Art and Cars to host its White Dinner.
The museum’s restaurant, which is situated beside the beautiful courtyard in the heart of the impressive museum
building, proved to be the perfect venue for the 26 guests, who enjoyed a three-course dinner, as well as displays of
the Continental GTC V8S, Continental GT Convertible V8S, two Bentaygas and a Mulsanne.
After speeches by Christian Wild, Bentley Brand Manager for Bentley Stuttgart and Bentley Singen, and Christian
Schlick from Bentley Motors, the highlight of the evening arrived – the tantalisling preview of our imminent new
arrival. The event was a resounding success with guests praising the new arrival’s muscular lines and sensational
performance.

SALES INFORMATION 2017

Bentley Motors Europe EVENTS
May 2017

ROVINJ BEACH POLO CUP 2017

Bentley Vienna at the heart of an exclusive polo tournament.

The internationally renowned four-day event is took place in Croatia at the beautiful port of Rovinj, and Bentley played
a starring role.
The first day saw guests welcomed by a fleet of Bentleys as they arrived at the luxuriously appointed Monte Mulini
hotel before they enjoyed a welcome cocktail on the sea-facing cocktail, and this morning has seen them enjoy some
light off-roading in Bentayga.
The action on the polo field began at 2pm, and the evening sees a star-studded gala evening taking place in Rovinj’s old
tobacco factory.
The next day, the entertainment ramped up another level, with the key polo knock-out matches being played. Away
from the playing field there were test drives being offered throughout the day from the VIP tent, with the highlight for
many taking place in the evening – the glamorous white party and afterparty.
The final day saw the best two polo teams take to the field in the tournament finale, followed by a lavish awards
ceremony.

SALES INFORMATION 2017

EVENTS Bentley Motors Europe
May 2017

CLASSIC MEETS CONTEMPORARY

More than 4.000 people descended on a rural corner of northern Germany
to enjoy one of the area’s most spectacular classic driving events – the
Vintage Race Days in Rastede.

The race itself features an exhilarating course that runs through the castle’s garden. Aside from the aural and
visual thrill of seeing Pre-War cars fly past, guests also had the opportunity to experience high quality gourmet
food and exhibitions in the castle’s stables from the Oldensburger Landesbank and Engel & Voelkers, the luxury real
estate agents.
Bentley Hannover enjoyed a large presence at the event, including a lounge to welcome guests and showcase the
Bentley Collection, and was also offering test drives in Bentayga Diesel, Continental GT Speed and Continental GT
V8S Convertible.
There was also a Pre-Owned Azure on display, which impressed one customer so much, he bought it there and then.
Mareike Meyer, Marketing Manager at Bentley Hannover, said: “The Vintage Race Days proved to be the perfect
platform for us to showcase the brand and our product range. The event attracts a lot of wealthy clientele from this
area and everything around the event, from the food to the displays, exuded taste and style.
“We invited many guests to come out to see us during the weekend and they liked the event very much. We also got
to know a significant amount of new contacts, especially people associated with the bank.”

SALES INFORMATION 2017

Bentley Motors Europe EVENTS
May 2017

BENTLEY GOLF AND BENTAYGA

Monaco, the playground of the rich and famous, played host to an exclusive
golf competition with Bentley Monaco having a significant presence.

The event was organised by Bentley Monaco in conjunction with the Bentley Golf team, Ascoma Private Wealth
Insurance and John Taylor Luxury Real Estate.
Sixty players gathered in the Principality for the tournament, which was held at the Mont Agel Golf Club in
scramble format. After a day of fierce competition on the greens, the guests enjoyed an exquisite meal complete
with a prize ceremony.
Bentley Monaco enjoyed a prominent presence, with a Bentayga Diesel and a Continental V8 GT Convertible on
display, and the Retailer also offered a weekend away for two people in a Continental GT convertible, complete with
luxury lunch, as a prize.

SALES INFORMATION 2017

EVENTS Bentley Motors Europe
May 2017

BENTLEY BERLIN GOLF TROPHY

Almost 40 guest enjoyed a golf tournament to remember at one of
Germany’s premier golfing venues.

The glorious weather matched the guests’ mood at the event, delivering brilliant sunshine as the 38 guests from
Bentley Berlin savoured the lush greens and challenging links at the Golf Resort Semlin am See. Away from the fierce
competition on the course, the highlights were undoubtedly the awards presentation and a fun ‘closest to the bottle’
game, where guests were challenged to hit the ball as close as possible to a bottle of champagne.
Of course, there was also a collection of Bentleys on hand for guests to examine and test at their leisure – Mulsanne,
Bentayga V8 Diesel, Flying Spur V8 S and Continental GT Convertible Speed ​B​ lack Edition.
This, the ninth, annual Bentley Golf Trophy, was a resounding success, and led to three strong leads.
Look out for a report of the 2018 event in Sales Information 2018.

SALES INFORMATION 2017

Bentley Motors Europe EVENTS
May 2017

BENTLEY DRESDEN’S SPECIAL
DRIVING EXPERIENCE

Bentley Dresden combined an exclusive drive weekend for customers
with test drives for hotel guests.

The event was held at the luxurious five-star Sport & SPA Resort A-ROSA at the Scharmuetzelsee, a scenic lake
southeast of Berlin.
Designed to strengthen customer retention by creating a unique, extraordinary weekend, the combination of cars and
the best accommodation and dining proved to be a recipe for success.
The Retailer left no stone unturned to make the event as successful as possible. As well as a range of our current
products, the Bentley Boys were on hand to ensure guest could feel the performance that is at the heart of every one
of our cars.
The drives were a resounding success – existing customers were more than satisfied with the experience and,
therefore, the Retailer was able to increase customer retention. Just as importantly, the test drives created new leads.
Johannes Bernhardt, Marketing Manager at Bentley Dresden, said: “With the combination of an exclusive drive
weekend for our customers and the test drives for hotel guests we managed to create an unparalleled atmosphere
at the resort. Our team was able to exploit the synergy, generating high customer retention on one hand, and a great
deal of new leads on the other.”

SALES INFORMATION 2017

EVENTS Bentley Motors Europe
June 2017

PRESTIGE AND PRIZES AT
THIS YEAR’S ALPENRALLYE

The prestigious Alpenrallye, one of the regions premier classic car events,
sees thousands of aficionados gather in Europe’s mountainous heartland to
savour the spectacle of priceless vintage metal being put through its paces.

Bentley always enjoys playing a prominent role in the proceedings, which features the creme de la creme of pre-1975
cars, and this year we returned as principal sponsor for the Rallye’s 30th year. Not only did we take over the town, we
dominated the action on the asphalt. And this year we had even more reason to celebrate as we had two cars entered
in the Rallye – the 1954 R Type Continental driven by Robert Engstler, Regional Director – Europe, and the Bentley
Team Blower driven by Richard Charlesworth. To cap off a memorable year, Robert Engstler and co-driver Hans-Gerd
Jauch in the R-Type Continental were awarded the prestigious Technic Concourse prize.
As always at a Bentley classic car event, the Bentley Drivers Club and Bentley Owners Club members were at the
heart of the action, including Gunter Lach in a 1923 Bentley 3-Litre Speed, Michael Vogel in a 1929 Bentley 4.5-Litre
Le Mans and Juergen Ebenhoeh in a 1929 Bentley Speed Six 6.5 Litre. But there was far more than the old-timers
for guests to appreciate, and the Pre-Owned exhibition by the start line proved to be particularly popular. The display
attracted six new leads and generated a huge amount of interest from visitors and race participants alike.
Aside from the cars, the other star attraction was the Bentley Lodge, which was open for test drives. It was even
illuminated during the night in a beautiful purple colour. The Lodge was a popular talking point in its own right and
many people stopped to take photos of the lodge sign and, of course, the many cars stood outside on show. There
was also a Bentley stage, which was the focal point for the three-day event, generating a huge buzz in the town.

SALES INFORMATION 2017

Bentley Motors Europe EVENTS
June 2017

BENTAYGA SHINES ON THE
ALPINE SLOPES

During Alpenrallye, Bentley Munich took advantage of the buzz
in the town to hold an off-road driving experience for 25 guests.

The event allowed guest to truly appreciate the off-road prowess of Bentayga, and splendid cars were available for
those present to enjoy.
The highlight was undoubtedly the Mountain climb, which saw the car reach a height of 1550m.
One guest said: “Two years ago, nobody believed you’d be able to drive a Bentley off-road to up to 1550m in the hills.
It’s unbelievable and so composed – you drive Bentayga off road like you sit in your living room at home. This was a
truly special occasion and one I will savour.”

SALES INFORMATION 2017

EVENTS Bentley Motors Europe
June 2017

Bentley Mannheim joined
forces with the city’s all
new Radisson Blu

EVENTS TO REMEMBER

Preview events from several Bentley Retailers excited the region.

BENTLEY EUROPE – PREVIEW FOR BENTLEY VIP CONTACTS
An ultra-exclusive group of 23 guests were treated to a luxurious evening by Bentley Europe on Wednesday. The event
was held at a well-known local restaurant, where the assembled guests were welcomed by Robert Engstler, Regional
Director – Europe, before the presentation from Christian Putzke. The evening was a great success, generating a
number of hot leads.
BENTLEY MANNHEIM
Bentley Mannheim joined forces with the city’s all new Radisson Blu Hotel for an evening to remember. Hosted at the
hotel’s stylish roof terrace, guests enjoyed a relaxed atmosphere on a beautiful summer’s evening and enjoyed a full
barbecue menu.
Beyond the stunning surroundings, guests were treated to a Bentayga on display in the hotel lobby, as well as a
presentation of the new Continental GT by Europe’s Product Manager, Philip Schoch. Ahead of opening in July,
this was the perfect opportunity for Bentley Mannheim to get to know their local contacts and they certainly took
advantage of the 38 guests with eight deposits taken and one Bentayga sold.
BENTLEY DÜSSELDORF
One of Düsseldorf’s finest restaurants, Enzo im Schiffchen, played host to the Retailers’ preview event on Tuesday
evening as 29 specially selected guests gathered for a white-themed evening of luxury and performance.
The guests were greeted by Guido von Spee, Managing Director of Bentley Düsseldorf and Gösta Henning of Bentley
Europe. Having enjoyed an evening of fine dining from renowned chef Jean-Claude Bourgueil, the guests enjoyed a
display of the Continental GT Speed and Bentayga, and of course a preview of our new addition. Mr Von Spee added
an extra element of excitement with the promise of a tailored suit to anyone who signed a contract within 24 hours.

SALES INFORMATION 2017

Bentley Motors Europe EVENTS
June 2017

The evening was a resounding success with two cars sold on the night and three hot leads secured. Guests were
thrilled with the entire event, generating such comments as “A very nice car, which is a true Bentley. It keeps the old
GT alive” and “A beautiful interior – you want to touch it immediately”.
BENTLEY RIGA
Bentley Riga launched three separate events in each of the Baltic states this week, generating huge excitement in
the process.
The week’s festivities kicked off in Riga on Tuesday evening, with guests welcomed to a luxurious Italian restaurant
just outside the city. A display of our range drew plenty of attention as guests entered the venue, and inside they
were treated to an exquisite three-course Italian tasting menu alongside the much-anticipated preview.
Lithuania’s capital followed, with a small, intimate group of guests thrilled by our new addition. One even proclaimed
“I will take two!” having just seen an image of the car!
The week’s previews rounded off in Estonia’s capital of Tallinn. A newly opened restaurant in the picturesque city
was the venue of the event with a small group of very interested guests welcomed to take an exciting glimpse of
our latest addition.

The food was exquisite
at Bentley Riga’s event

SALES INFORMATION 2017

EVENTS Bentley Motors Europe
June 2017

CZECH LEADS TAKE OFF WITH
BREITLING JET TEAM

Our Prague retail team teamed up with the Breitling Boutique in the city to
present the Bentley Continental GT V8S Convertible to new customers –
with the help of a flying display team.

More than 50 people attended the event on Pařížská Street, the highlight of which saw pilots from the Breitling
Jet Team arriving to meet-and-greet customers. The event also featured a prize draw, with first prize a flight in the
Breitling Jet Team plane. The next day, clients got the chance to see the team perform an incredible flying display at
Pardubice Airfield to an audience of 20,000 people.
The Continental GT V8S Convertible was on display in front of the Breitling Boutique, which also featured the latest
watches from Breitling. The vehicle had a Bentley Praha logo.
“This event was a big success,” says Jiří Halousek of Bentley Praha. “We have generated potential leads for Bentley.
The guests really enjoyed meeting the Breitling Jet Team pilots in advance of such a fantastic flying display.
“Breitling and Bentley Praha make a great team and we’re sure to continue our co-operation in the Czech Republic.”
The Breitling Jet Team is the largest professional civilian flying display team performing in jets. The team’s aerobatic
displays can involve planes sometimes flying within three metres of each other, at speeds of more than 700km/h.

SALES INFORMATION 2017

Bentley Motors Europe EVENTS
June 2017

Bentley Barcelona hosted
guests at Cafe del Mar Club

PERFECT PREVIEW EVENTS

Barcelona, Monaco and Basel proved to be the perfect venues.

BENTLEY BARCELONA
More than 20 high profile guests were invited to Café del Mar Club for the Bentley Barcelona preview, where
Albert Ribas and his team, Arantza, Oscar and Benjamin, were on hand to host. After an exquisite set dinner, the
21 guests enjoyed the presentation in the relaxed surroundings. The event was a resounding success. Feedback was
overwhelmingly positive and the car was extremely well received.
BENTLEY MONACO
In a members-only club filled with very valuable racing memorabilia, the ambience was electric as the anticipation built
up to the big reveal. The team around Frédéric Duboc, Stéphane Lévy and Manon Duraffourd organised a flying buffet
and cold drinks so that the assembled guests could truly appreciate the aesthetics of the new car. The feedback from
the guests were overwhelmingly positive. One customer said: “I have just ordered a rival’s product, but I will definitely
cancel that order and make sure I will be one of the first in Monaco to drive the new car. It looks fantastic, and judging
what you guys have done with Bentayga I fully trust the new car will drive just as fantastically.”
BENTLEY BASEL
Bentley Basel hosted a 2D Preview with an interesting twist – the Retailer’s event was held during the renowned
Art Basel, an international art fair with three shows staged annually in Basel, Switzerland and Miami Beach. More
than 60 guests attended, savouring the opportunity to see the new car in small groups in a private lounge. Bentley’s
Senior Designer, Thorben Kochs, was also in attendance to support the presentation and gave insights into the design
process, which was very well received. Other noteworthy guests included artists such as Leon Loewentraut and
co-host Antoine Konrad, the DJ, wine and art collector. Philipp Marty, Brand Manager, and Steven Schenk, Managing
Director, both of Bentley Basel, were delighted with the outcome of the event.

SALES INFORMATION 2017

EVENTS Bentley Motors Europe
June 2017

FROM RUSSIA WITH LOVE

Bentley Moscow has played a prominent part in one of the region’s most
prestigious classic car events.

The Retailer, which is located in Tretyakovsky Proyezd, opened its doors for guests and participants of the 15th.
L.U.C Chopard Classic Weekend Rally.
As well as holding a gala dinner, there was a splendid 1961 Bentley S2 on display next to a Flying Spur W12 S. The
newer car’s impressive driving performance and eye-catching exterior were especially appreciated by the participants
competing in the Supercar category, launched especially for the rally’s 15th anniversary.
Yet the Retailer wasn’t finished there and went one better when it was also present at the starting point of the
milestone rally on June 4. This was the perfect opportunity to engage with the 75 teams entered into the Chopard
Classic Weekend Rally, and the feedback on the range of cars was overwhelmingly positive.

SALES INFORMATION 2017

Bentley Motors Europe EVENTS
June 2017

ATHINA ONASSIS HORSE SHOW

The great and good of the equine world gathered in St Tropez to witness
one of the world’s best horse-jumping events and Bentley once again played
a starring role in the proceedings.

The annual three-day event is orchestrated by French-Greek heiress Athina Onassis and held at the legendary Plage
de Pampelonne. Attracting high-net-worth individuals from across the region, this was the perfect place for Bentley
Cannes to reach out beyond its 36 VIP guests. The Continental GT Convertible and Bentaygas on display proved to be
especially popular with visitors. The Retailer even supported the event by providing an eye-catching Bentayga W12 in
Orange Flame for Athina herself to drive.
Manon Duraffourd, Marketing Manager for Bentley Cannes and Bentley Monaco, said: “This was perfect for us to
target the high-net-worth individuals this kind of event attracts – the horse owners, the riders in the competition and
show-jumping enthusiasts. Our logo was everywhere and this, when combined with an advert in the official program,
allowed us to promote the brand to a large audience.”

SALES INFORMATION 2017

EVENTS Bentley Motors Europe
June 2017

THE BENTLEY SPRING FESTIVAL

The Bentley Spring Festival is one on the best attended and exclusive events
organised by Bentley Vienna – and this year’s edition was no exception.

The venue, the famous Ebreichsdorf Castle, was the perfect environment to introduce the new Supersports.
The car was unveiled to great fanfare in the inner courtyard of the castle, but there was far more to the festival than
that – seven cars were on display, including the Bentley Speed Six. Another highlight was a large LED screen for
guests to enjoy the latest Bentley films in the highest quality possible.
Fabian Eidherr, Administration & Marketing at Bentley Vienna said: “Our customers were fascinated by the beauty of
this place and were thrilled to be part of it. We offered the finest wine assortment together with a delicious dinner,
and this, when combined with the relaxing music and good weather, created a very pleasant ambience.
“The Bentley Spring Festival 2017 was definitely a success. We received many compliments from our guests and we
are already looking forward to the BSF 2018. In addition, the interest in the new Continental Supersports was huge.”

SALES INFORMATION 2017

Bentley Motors Europe EVENTS
June 2017

BENTLEY HAMBURG CAR CLASSICS

More than 120 guests had the opportunity to savour Hamburg’s premier
classic car event – the Bentley Hamburg Car Classics Rallye.

The event, now in its fourth year, saw 54 cars worth a combined €32m, gather for the two-day rally, which starts and
finishes in the ancient Hanseatic city of Hamburg.
Bentley Hamburg played a prominent part in the proceedings. As well as being the main sponsor for the event for the
first time, the Retailer arranged for the #2 car, the Bentley 4½ Litre Blower, to be specially shipped over from Crewe
to take part in the rally, complete with driver Richard Charlesworth MVO, a Bentley Brand Ambassador. It proved to
be a masterstroke – as well as driving the Blower with Roland Löwisch (Editor in Chief of GRIP – Das Motormagazin),
Mr Charlesworth was on hand to give interviews and to hand over the winner’s trophy – a 120-year-old silver trophy
that was fitted with a Flying ‘B’ on top.
Yet the Retailer didn’t stop there and Bentley Boy and Bentley Team ABT racing driver Christer Jöns attended the
Drivers’ Night prize-giving evening on the second day and also gave autographs and interviews.
Aside from the old-timers, there were also displays of Bentayga Diesel and a Continental GT V8 S Black Edition, as
well as a Continental GT V8 Convertible and the possibility to test-drive the cars. The Mobile Bentley Boutique was
also present to sell the wonderful products of the Bentley Collection, and there was a strong presence from the
Retailer’s matching affinity partners: Ruinart Champagne (with a tasting evening on the first day and winner bottles for
the prize-giving ceremony), Davidoff Cigars (with a tasting evening on the second day), Moët Hennessy (with a brandy
and whiskey tasting evening on the second day) and Skin Gin (with a gin bar on the evening of the second day).
Elisabeth Hake, Marketing Manager at Bentley Hamburg, said: “This event was as close to perfect as it gets. It was
a brilliant platform for targeting new prospects and introduce them into the wonderful world of Bentley, while also
ensuring our brand enjoys strong coverage in the mainstream and motoring media.”

SALES INFORMATION 2017

EVENTS Bentley Motors Europe
June 2017

BENTLEY MARBELLA GOLF EVENT

A golf tournament was held at one of Marbella’s most challenging courses,
and Bentley was on hand to ensure the event went with a swing.

Bentley Marbella sponsored the advanced amateur golf challenge, which took place on the greens of the prestigious
Guadalmina Golf Country Club.
Away from the action on the links, there was a Bentley stand for the 200 players to enjoy, as well as a display of the
Bentayga W12, Bentayga Diesel and a Continental GT Convertible Speed, all of which were available for test drives.

SALES INFORMATION 2017

Bentley Motors Europe EVENTS
June 2017

Bentley Munich were treated
to the finest culinary delights

A SPECIAL NIGHT FOR OUR GUESTS

A further selection of customers and specially chosen guests received an
exclusive insight into the exciting future of the Continental series.

BENTLEY MUNICH
Bentley Munich held a special 2D preview, which saw 62 selected customers receive an exclusive insight into the
exciting future of the Continental series. Before Product Manager Philip Schoch announced detailed information
about the new Continental GT, the guests were treated to the finest culinary delights and relaxed lounge music played
by a DJ.
The evening was a great success for the Bentley Munich team, with the Retailer securing seven signed pre-orders.
WOLFSBURG VIP DINNER
Bentley Wolfsburg saw the great and good from the Network gather for its 2D Preview.
The VIP Dinner, which was held at the city’s Ritz-Carlton Hotel, saw Wolfgang Dürheimer, Stefan Sielaff, Robert
Engstler and Christian Putzke welcome an ultra-exclusive group of 29 guests before giving enlightening presentations
about our exciting new arrival. Other highlights included access to the hotel’s relaxing terrace, which was basked in
brilliant sunshine, and an exquisite dinner in the Aqua Restaurant.
BENTLEY MOSCOW
More than 60 guests gathered for a luxurious night of fine dining for Bentley Moscow’s 2D Preview event. The
fabulous restaurant Cristal Room Baccarat at Nikolskaya Street, right in the heart of historical Moscow, saw 65
attendees enjoy a lavish four-course gala dinner created by the famous French chef Michel Lentz before savouring the
opportunity to enjoy a tantalising glimpse of our exciting new addition. The surroundings of the historical mansion and
relaxing live music created the perfect atmosphere for immersing the Retailer’s clients into the world of Bentley.

SALES INFORMATION 2017

EVENTS Bentley Motors Europe
June 2017

BENTLEY ATHENS
A luxurious two-day event held in the Greek capital saw 16 guests gather at their newly opened showroom for the
preview event, as well as an opportunity to test-drive our superlative SUV – Bentayga.
The experience was a strictly an invitation-only affair. As well as savouring the opportunity to enjoy an exclusive
viewing of the showroom, guests were also treated to a bar with drinks and canapés.
BENTLEY LISBON
One of Lisbon’s intriguing hotels was the venue for a memorable 2D Preview.
The Pestana Palace’s Orangerie graced 15 guests, all eager to see our new arrival, and the gods were obviously
smiling on Bentley Lisbon – glorious sunshine kissed the Portuguese capital, leaving the attendees basking in very
pleasant evening warmth.
Bentley Europe’s Philipp Heine was on hand to present the car. The welcome for the new addition was as warm as
the ambient temperature, with the owners and prospects glowing in their praise.
One Lamborghini fan even admitted he was contemplating ditching the Italian thoroughbred for a more refined,
truly British driving experience. He said: “I drive my Lambos whenever I can – with this car, that may change soon.”
High praise indeed. Bravo Bentley Lisbon.

Bentley Athens held a two-day
event for its special guests

SALES INFORMATION 2017

Bentley Motors Europe EVENTS
June 2017

GOODWOOD FESTIVAL OF SPEED

One of the world’s most prestigious automotive celebrations returns –
the Goodwood Festival of Speed – and once again our brand will play a
prominent role in the proceedings.

The exciting new Continental Supersports captures this year’s Festival of Speed theme, ‘Peaks of Performance’,
perfectly, and makes its UK debut at Goodwood where it will be driven up the historic Hillclimb by Derek Bell,
renowned Le Mans champion and Bentley Boy.
There will also be a powerful display of new Bentley models for the road and track, and the Bentley Continental GT3
race car will also grace the Hillclimb driven by Bentley Boy Andy Soucek, the Blancpain GT Series racing driver.
Also tackling the Hillclimb will be Bentaya, the world’s most powerful and exclusive luxury SUV.
Joining a second Continental Supersports on Bentley’s stand at the Festival of Speed will be the Mulsanne Extended
Wheelbase, Bentayga Diesel and Flying Spur V8 S.
Away from Bentley’s main stand, the victorious Speed 8 Prototype race car will be on display in the paddock area,
with other attractions including demonstrations by the craftsmen from Crewe. As well as an introduction to Mulliner,
Bentley’s bespoke commissioning division, guests will be able to observe craftsmen from the woodshop and trim
departments, designing and making interior elements, using the finest quality leathers and woods.
This year also sees a driving challenge in the guise of the new Project Cars 2 game – guests will be able to take part in
an exclusive pre-release version of the game on a simulator ahead of its general release in September. A Bentley Boy
will set the fastest lap on Project Cars 2 before the festival begins, and a competition to beat the fastest lap will be
run over the four days of the festival.

SALES INFORMATION 2017

EVENTS Bentley Motors Europe
July 2017

Bentley Moscow held a special
event in a haute cuisine restaurant

GALA PREVIEW EVENTS

Preview events continued to excite the Europe region.

BENTLEY MOSCOW
Bentley Moscow held its second 2D preview of our imminent new arrival in the haute cuisine restaurant of the
luxurious Barvikha Hotel & Spa. Fifty-eight VIP guests took part in the event, which began in the Bentley welcome
zone complete with interactive press-wall, champagne bar and rich summer fruit decorations.
The guests then enjoyed a very special five-course gala dinner before having the opportunity to sample the Bentley
configuration zone, a mood-video and live music by the band Triangle Sun.
During this gala event, guests were invited into the special Bentley Silver lounge to see our upcoming new addition in a
private cinema screening.
BENTLEY LUXEMBOURG
More than 40 guests attended a lavish 2D preview in a famous monastery in Luxembourg.
BENTLEY NÜRNBERG
Our new showroom in Nürnberg was the stunning location for a 2D preview, and 24 guests joined Wolfgang Oswald,
General Manager, Johannes Kandel, Sales Manager, and Michael Suntrop, Aftersales Manager, to not only celebrate
the new opening, but also to see our exciting new arrivals. After enjoying an aperitif in the lobby of the luxurious
Le Meridien Grand Hotel, they experienced a seated White Dinner in the Albrecht-Dürer-Saal, a hall lavishly decorated
in elegant Art Deco style and tastefully lit through a glass roof. The event was a resounding success and resulted in
four deposits and two purchase intents.
The event was a resounding success and resulted in four deposits and two purchase intents.

SALES INFORMATION 2017

Bentley Motors Europe EVENTS
July 2017

BENTLEY LYON
The showroom of Bowers and Wilkins, the renowned hi-fi manufacturer, provided the backdrop for the 2D preview
of customers in Lyon.

Some guests travelled more than 200km to take part in the event and see the new car in the studio and the two
home cinema showrooms.

Other highlights included a seven-course meal courtesy of respected chef Anthony Peyret.

BENTLEY LEUSDEN
A castle was a fitting setting for Bentley Leusden’s 2D preview to showcase our imminent new addition to the
Bentley family.

As well as enjoying a sensational menu, guests were treated to a polished presentation of the upcoming arrival.

What stood out about the evening was the high number of young(er) customers in attendance, all of whom praised
the car’s blend of looks and performance. One even went as far as saying: “This car speaks to me and I am going to
have one.”

Bentley Nürnberg’s stunning
new showroom was the
setting for their event

SALES INFORMATION 2017

EVENTS Bentley Motors Europe
July 2017

Bentley Moscow held an
event in the prestigious El
Gauchito restaurant

2D PREVIEWS

Previews of the imminent new arrival continued in prestigious locations.

BENTLEY MOSCOW-VOLOGRADSKIY
The prestigious El Gauchito restaurant was the fitting venue for an exclusive preview of the imminent new arrival.
Despite the architectural elegance of the mid-18th century mansion, a building steeped in history – this is where
the writers Lazhechnikov, Melnikov-Pechersky and the composers Ippolitov-Ivanov and Rimsky-Korsakov lived – the
attention of the guests was focused solely on the unique images of the new Bentley. After the presentation, guests
had the opportunity to get acquainted with the new car before enjoying a sumptuous dinner in the walls of a beautiful
palazzo under the musical accompaniment of Robertone, the famous opera maestro from Italy. “For us it was
important that our customers become the first to see the future of Bentley, this stunning car sets new standards for
luxury and dynamics, is characterised by the highest quality of performance of every detail and is able to give incredible
driving pleasure,” said Bentley Moscow-Volgogradskiy Director, Sergey Meliukh.
The Retailer also unveiled the fastest and most powerful production model yet – the new Bentley Continental
Supersports. Guests were also treated to a photographic presentation of the upcoming new model, which will be
joining our ranks soon. Sergei Meliukh, Director of Bentley Moscow-Volgogradskiy, said: “Supersports is the legendary
name for Bentley. Only Bentley could create a car which combines such great dynamics with unsurpassed luxury. We
are honoured to present it to our customers, one of the first in the production run, and one of the six we will have for
our customers and prospects to buy.”
BENTLEY LEUSDEN
More than 20 guests enjoyed an exclusive evening at the prestigious Landgoed de Salente estate in Nijkerk, courtesy
of Bentley Leusden. The stunning location was a fitting venue for the 25 attendees to savour our imminent new
arrival. As well as a presentation, guests were treated to a sumptuous three-course sit-down dinner.
Daniëlle Bindi from Bentley Leusden said: “When the first picture revealed the upcoming addition to our ranks, it
started a spontaneous applause among the guests. We were planning on ending the evening around 22.00 hours,
but the presentation was so well received that many people left much later.”

SALES INFORMATION 2017