Branding: It's more than just a cool graphic and a name

BRANDING
It’s more than just cool graphics and a name.
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WHAT DOES GOOD BRANDING DO? Short Answer: EVERYTHING
The most profitable companies, no matter what size, have one thing in common. They have established themselves as a leader in their industry by building a strong brand.
Your brand is a collection of perceptions that live in the mind of the customer. Our emotional reactions are very real influencers that are hardwired into our brains.
Successful brands tap into emotions and connect with consumers on a personal level.
Does yours?
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HOW DOES GOOD BRANDING IMPACT YOUR BUSINESS?
Your brand is what people say about it when you’re not in the room.
Today’s consumers love and trust brands. They build relationships with them and brands become part of their lifestyle. Consumers believe in them so much, that even in a negative economy 60% are often or always willing to pay more for it.*
Think about this for a minute. Ultimately, you don’t really have control over your brand, the way your consumers feel and talk about it does. So what’s the point? It is your job
to grow, protect and maintain your brand because it still inluences your consumers every time they interact with it.
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*Harris Interactive, Consumer Experience Impact Report


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HOW DO I KNOW IF
I HAVE GOOD BRANDING? Ask yourself a three questions:
Does1your co.nsumer know what your brand stands for?
Does y2.
doe
four bra
nd instill trust with consumers or
s it just
exist?
3.d evolved to meet your consumers
cha
Has you
r bran
nging n
eeds?


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OK...
SO NOW WHAT? Think on it.
Are you conident with how your brand is interacting with your target market? Is it time to step up your game? Great, but you’ve got a business to run, who has time to do both? Funny you should ask...
By now I’m sure you’ve gathered I’m in the business of branding. I’m passionate about helping brands break onto the scene or evolve to stay relevant.
Before you do anything, take some time to think about all this. Think about your brand and the value it’s bringing to your company. If you’re not ready to make the journey, that’s ok. This is a big decision and it needs to feel right with you.


The great thing about this process is creating and managing your brand doesn’t have to cost a lot.
You don’t have to do everything at once.
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Nicole Rohling
Branding Expert
[email protected] www.ekorncreative.com
If you’re interested in learning more or if you’re ready for a change, let’s connect. We can chat about you, your brand and your concerns over coffee, it’s on me ;)
What do you have to lose?


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I know you’re time is valuable, I hope you enjoyed reading this.
I want to help where and when I can, so whether I hear from you in the future or not, I hope this has brought some insight in to branding and maybe even inspired you.
Created by Ekorn Creative LLC. 2016