BCO.CommunityToolkit

Breastcancer.org was my
lifeline, and I want to be
that for those coming behind
me - and the friends I made
here will always “get it.”

Community member since 2011

CONTENTS

COMMUNITY EVENTS TOOLKIT

TABLE OF CONTENTS

4 12

ROCK YOUR WAY COMMUNITY EVENT
FOR BREASTCANCER.ORG APPLICATION & GUIDELINES

5 18

BREASTCANCER.ORG: TOOLKIT
DID YOU KNOW? H elpful Resources

6 Forms, Samples, and Templates

EVENT IDEAS

10

QUESTIONS AND ANSWERS

TOOLKIT BREASTCANCER.ORG | REAL. ANSWERS.

4

ROCK YOUR WAY FOR
BREASTCANCER.ORG

Thank you for your interest in holding a community event or fundraiser in support of
Breastcancer.org, a 501(c)(3) tax-exempt, publicly supported organization. Breastcancer.org
is a nonprofit organization dedicated to providing the most reliable, complete, and up-to-date
information about breast cancer and breast health. Our mission is to help women and their
loved ones make sense of the complex medical and personal information about breast cancer,
so they can make the best decisions for their lives.

People affected by breast cancer raised goes directly to providing programs for
need a safe place to go for relevant, those affected by breast cancer.
timely, and understandable medical
information so they can prepare themselves WHAT IS A ROCK THE RIBBON
for conversations with their doctors and COMMUNITY EVENT?
make the best decisions for their lives. Our Community Events program provides an
Breastcancer.org’s immediate goal is to opportunity for Breastcancer.org community
help visitors quickly find the answers to their members and friends to support the organ-
questions so they can better understand ization through their own fundraising events.
their diagnosis, make big decisions with Community events are defined as those events
confidence, and have peace of mind as they organized and executed by a non-affiliated
put their treatment plan into action. Your group or individual for which Breastcancer.org
support allows Breastcancer.org to make this has little fiduciary responsibility, little or no
happen and helps to make a major difference staff involvement, and is the beneficiary of
in the lives of the twelve million people the proceeds.
around the world who visit our site each year.
WHO IS A ROCK THE RIBBON SUPER STAR?
In making a decision to support That’s you! As a Rock the Ribbon Super
Breastcancer.org today, please know that Star, you have a strong passion for
we place the utmost importance on being Breastcancer.org’s mission and want to
good stewards of the funds raised through use that passion (and your creativity!) to
your event. coordinate fundraising events in support
of the organization. Please see Community
In 2015, Breastcancer.org earned its fifth Event Application & Guidelines for more
consecutive four-star rating from Charity information on page 12.
Navigator, and eighty cents of every dollar

BREASTCANCER.ORG | REAL. ANSWERS.

11 DID YOUBREASTCANCER.ORG Every $100,000
KNOW? raised allows
$1 1 us to reach
Breastcancer.org is the world’s 200,000
80 cents on each dollar leading online resource for people.

raised supports programs. breast health and breast cancer $100,000 200,000
information and support. people
Helped more than
Over
58 million people 17.9 million

In the 14 years since it started, visits
Breastcancer.org has helped
more than 58 million people in 2014
from 230 different countries
and territories around Breastcancer.org gets
the world. over 49,000 visits a day,
1.5 million visits each month,
and received more than
17.9 million visits in 2014.

Website is also available in Spanish. More than 150,000
registered users
Over 8,000 pages of
on the Breastcancer.org
original, expert-reviewed Discussion Boards,
content providing the most over 79 forums, and
reliable, complete, and more than 122,000 topics.
up-to-date breast health
and breast cancer
information available.

The site was founded in 2000 by renowned breast oncologist Marisa C. Weiss, M.D. to help
those affected by breast cancer make sense of the complex medical information and empower

them to make the best decisions throughout their medical and emotional journeys.

Breastcancer.org is a 501(c)(3) with a 4-star rating from Charity Navigator.

6

EVENT IDEAS

Your imagination is your best tool when deciding what type
of event to host — just keep your audience in mind. Here
are some successful ideas that can be used to fundraise and
spread awareness and education throughout the year!

Check out what our Rock the Ribbon Super Stars have
planned at support.breastcancer.org/upcomingevents

n Links for Pink n Basketball
n Ice hockey or skating
Learn more at n Bocce
support.breastcancer.org/linksforpink n Gymnastics
n Exercise classes
n Bowling for Breastcancer.org
such as Zumba, spinning, or dance
Learn more at
support.breastcancer.org/bowling n Kickboxing
n Polar Bear Plunge
n Walk or run n “Pinklympic Party:”
n Bike race relay races, dizzy bat, piggy back relays, mud
n Tournaments
n Bowling football, or football played with toilet paper
n Dodgeball
n Golf (or miniature golf) n Rock, Paper, Scissors tournament
n Football n Sell flowers/awareness bracelets
n Lacrosse n Fashion show
n Softball/baseball n D ress Down Day, Jeans Day, or
n Kickball Wear Pink Day Health fair

7

ADDITIONAL WAYS YOUR COMPANY
CAN SUPPORT BREASTCANCER.ORG

PRODUCT OR CORPORATE SPONSORSHIPS

Both online and offline, opportunities for category-exclusive, branded corporate
partnerships abound. Breastcancer.org is committed to delivering tailored, high-impact donor
communications that move our millions of visitors to learn more about the companies that
support our mission.

IRETAIL BUSINESSES HOSPITALITY COMPANIES
ndependent retail stores can host (restaurants, coffee shops, hotels, bars, clubs)
fundraisers by having in-store sales on Local businesses are tailor-made to host
specific dates or during a special time of fundraising events! Donate a portion of the
year, such as October/Breast Cancer Awareness night’s proceeds or have customers pay a door
Month or around Mother’s Day. Perhaps donate fee in exchange for an afternoon or evening out
a percentage of all sales or donate proceeds in a special setting. Restaurants, clubs, bars,
from certain items. Make your event special by or coffee shops can provide food, drinks, and
sending out community invitations and having entertainment for a fun community outing.
light food at the event for customers.
If you have any questions, ideas, or you wish
If your business is interested in co-promoting to donate to a Breastcancer.org live or silent
a product in order to donate a percentage auction, please email [email protected].
of sales to Breastcancer.org, please email
[email protected].

BREASTCANCER.ORG | REAL. ANSWERS.

89
BREASTCANCER.ORG | REAL. ANSWERS.

9

EVENT APPLICATION
REGISTERING YOUR EVENT

We ask that you register your event by filling out the Community Event Application on page 12.
Once completed, you can mail it directly to Breastcancer.org, Attn: Events, 120 East Lancaster
Avenue, Suite 201, Ardmore, PA 19003; or scan and email to [email protected].

P lease allow 5-7 business days for your Breastcancer.org maintains the right to
request to be reviewed. Submitting decline events. This is an important safeguard
the Application does not serve as an in preserving the integrity of the name and
agreement; a member of the Breastcancer.org reputation of Breastcancer.org, as well as our
team will be in touch to move forward with the commitment to donors.
initiative or event.
Due to the high volume of community events
Upon approval of your event application, the benefitting Breastcancer.org, Breastcancer.org
Community Event Guidelines become part of is unable to list all community party events
your agreement with Breastcancer.org, and online or provide extensive marketing to
you will be responsible for complying with promote your efforts. Breastcancer.org does
them. Although Breastcancer.org actively not provide exclusivity for any community
encourages community events, we must party events or campaigns.
approve all events in advance.

BREASTCANCER.ORG | REAL. ANSWERS.

10

COMMUNITY EVENT
QUESTIONS & ANSWERS

ONCE I APPLY, HOW LONG DO I HAVE HOW DO I ENSURE ALL OF MY DONORS
TO WAIT TO FIND OUT IF MY EVENT WILL RECEIVE A TAX RECEIPT OR
IS APPROVED? PARTICIPATION THANK YOU LETTER?
Upon submission of your application, please All individual checks made payable to
allow 5–7 business days for a response. Please Breastcancer.org will receive a tax receipt
be as specific as possible on the application to in accordance with IRS standards and a
help expedite the review process. participation thank you letter. If checks are not
made payable to Breastcancer.org, you can
CAN I USE THE BREASTCANCER.ORG NAME? submit the Participant Donation Sheet for
When using the Breastcancer.org name for your donors to receive a participation thank
your event, you should state “… to benefit you letter rather than a tax receipt.
Breastcancer.org,” (e.g., “Walk-a-Thon
benefitting Breastcancer.org”). DO I NEED TO BE A NONPROFIT 501(C)(3)
ORGANIZATION TO HOST AN EVENT?
CAN I USE THE BREASTCANCER.ORG LOGO? No, anyone can host a fundraising event! If you
Upon approval, you may use our logo on are currently with an organization that claims
any collateral (website, flyer, banner, etc.) that 501(c)(3) status and people make checks out
you create for your event. Once your event is to your organization, we cannot provide tax
approved, you will be sent the official logo files. receipts. We are happy to send participants
thank you letters specific to your event.
WILL SOMEONE FROM
BREASTCANCER.ORG BE PRESENT WILL BREASTCANCER.ORG REIMBURSE
AT MY EVENT? ME FOR EXPENSES?
Because of the large demand on staff time, Breastcancer.org does not fund or financially
we cannot guarantee someone will be support community events. We suggest that
available to attend and represent the you keep costs to 50% to ensure your donors’
organization. However, each event is money will go to Breastcancer.org.
considered on a case-by-case basis.

BREASTCANCER.ORG | REAL. ANSWERS.

11

COMMUNITY EVENT
QUESTIONS & ANSWERS

HOW DO I Online Donations Donate by Phone
FORWARD
PROCEEDS Fill out our simple and secure Call 610-642-6550 to make
RAISED AT online form. a credit card donation over
THE EVENT? the phone.

Matching Gifts Donate by Mail Donate Using PayPal

Your company may have Please send a check to: Make a secure donation
a matching gift program Breastcancer.org using PayPal.
that could double or even 120 East Lancaster Avenue
triple your donation. Check Suite 201 | Ardmore, PA 19003
with your HR department or
office manager for additional If you have time, send us a
information and/or forms. note with your check. We’d
love to hear about your event!

DONATING FROM OUTSIDE OF THE UNITED STATES:
Breastcancer.org is a nonprofit organization headquartered in the United States. We encourage
those living outside of the U.S. to make their donations online because the online system
converts currency automatically and without a fee from the processor. This will ensure that
no money is lost in processing fees. You can donate online at support.breastcancer.org/
communityeventsdonate.

However, those who do not wish to donate online may still mail a check to us directly in non-
U.S. currency. Please be aware that $75 (USD) of your donation will be kept by the bank cashing
the check. Also, please remember to use overseas postage if sending a direct donation. Our
mailing address is: Breastcancer.org | Attn: Events | 120 East Lancaster Avenue Suite 201 |
Ardmore, PA 19003 | USA

Please include the completed Post-Event Report & Feedback Form with your donation.

BREASTCANCER.ORG | REAL. ANSWERS.

12

COMMUNITY EVENT APPLICATION

Application Instructions: Please fill out and send the completed form directly to Breastcancer.org, Attn: Events,
120 East Lancaster Avenue, Suite 201, Ardmore, PA 19003; scan and email it to [email protected]; or
fax it to 610.642.6559. Please allow 5-7 business days for a response. Please note that use of our logo and all
promotional materials (flyers, press releases, marketing collateral, etc.) must be reviewed and approved
in advance by Breastcancer.org.

EVENT ORGANIZER INFORMATION: Date:
Name of Contact:

Address:

City: State: Zip:

Telephone: Fax: Email:

Name of Organization or Company (if applicable):

Address: City: State: Zip:

Is your organization a nonprofit 501(c)(3)? Yes No

EVENT INFORMATION: Projected Attendance:
Name of Event:
Event Date:

Open to the Public By Invitation Ticket Price (if applicable): $:

Brief Description of Event:




Location Name:

Address: State: Zip:
City:

Event Date:

BREASTCANCER.ORG | REAL. ANSWERS.

13

COMMUNITY EVENT APPLICATION

Is this, or will this be, an annual event benefitting Breastcancer.org? Yes No Maybe

Are there other beneficiaries of this event? Yes No

If yes, name(s) of other organization(s):

Percentage (%) to be given to Breastcancer.org:

Describe how funds will be raised:




Anticipated Funds Raised:

$500–1,000 │ $1,000–5,000 │ $5,000–10,000 │ more than $10,000

Will you have the following at your event? (mark all that apply.):

Auction Raffle In-Kind (crafts, goods, services)

Does your event have sponsors (corporate, media, etc)?: Yes No

Does the event require a permit?* Yes No

Does the event require insurance?* Yes No

*If you answered yes to either/both of these, please include a copy of the document(s) two weeks prior to the event.

Breastcancer.org will not assume any legal or financial liability associated with your event, nor will we
indemnify you or any party involved in your event for any damage, expense, or other costs arising or in any
manner related to your event. Breastcancer.org and all related entities are not liable for any injuries sustained
by event volunteers or participants related to your event and cannot assume any type of liability for your event.

BREASTCANCER.ORG | REAL. ANSWERS.

14

COMMUNITY EVENT APPLICATION

Financial Overview:

Budget estimate (Organization/Individual not liable for amount listed):

Food / Beverage $

Venue $

Entertainment $

Permit / Insurance fees $

Printing $

Supplies $

Other $

ANTICIPATED EXPENSES $

ANTICIPATED GROSS REVENUE $

ANTICIPATED NET REVENUE $

(Subtract Anticipated Expenses from Anticipated Gross Revenue, which is the total amount expected to be raised, to
calculate Anticipated Net Revenue. Anticipated Net Revenue is the expected amount to be donated to Breastcancer.org.)

Please indicate the date the funds can be expected by Breastcancer.org:
(Funds must be received within 30 days of the event.)
I specifically agree to all the terms and conditions contained in the Community Event Guidelines document.
I understand that my event is not considered an approved event until written approval of my application is
received from Breastcancer.org. No amendment, modification, or waiver of any of the terms and conditions
contained in this document and the Community Event Guidelines shall be valid unless in writing.
At no time will Breastcancer.org, or any representative of Breastcancer.org, be responsible for the cost or
staffing of my event, nor will they be liable for personal injuries or damages to property which may occur
during my event. I agree to indemnify and hold harmless Breastcancer.org and their employees, agents, and
representatives from any and every claim, demand, suit, and payment related to or caused by my event.

Event Organizer’s Signature:

Date:

Online Donations Donate by Phone
Fill out our simple and secure
online form. Call 610-642-6550 to make a credit
Donate Using PayPal card donation over the phone.
Make a secure donation using PayPal.
Donate by Mail
BREASTCANCER.ORG | REAL. ANSWERS.
( Please send a check to )

Breastcancer.org | 120 East Lancaster

Avenue | Suite 201 | Ardmore, PA 19003

15

COMMUNITY EVENT GUIDELINES

USE OF NAME AND LOGO

1. F or purposes of these Guidelines, “you” means the organization, group, or individual sponsoring or holding the
event. “Breastcancer.org,” “the organization,” “we,” or “our” mean Breastcancer.org.

2. Events should complement the mission, values, and image of Breastcancer.org. Companies that conflict with the
mission, values, and image of Breastcancer.org may not be sponsors. We discourage sponsorship by tobacco
and firearms companies as well as any other company that, in our sole discretion, may not be a good fit for
Breastcancer.org.

3. Your organization cannot state or imply that it is an agent, subsidiary, or partner of Breastcancer.org or that it
holds any other business relationship with Breastcancer.org.

4. P ublicity for your event may not imply that the event is sponsored or co-sponsored by Breastcancer.org or that
we are involved as anything but the beneficiary. We may only be identified as Breastcancer.org. For example,
you may not call an event “Breastcancer.org’s Walk-a-Thon.” Your event should be promoted as “Walk-a-Thon
to benefit Breastcancer.org.”

5. Y ou may not use the Breastcancer.org name or logo or otherwise indicate to the public that an event is being
held to benefit Breastcancer.org without the prior written consent of an authorized representative of this
organization. You may not make public announcements or promote any such event until you receive written
approval from the organization of your Community Event Application.

6. Y ou may not use the logos of Breastcancer.org without our prior written approval. Any Breastcancer.org logos
or the name “Breastcancer.org” may not be altered in any way. Your use of any of the logos or the name must
adhere to established standards or guidelines which we will provide to you.

7. B reastcancer.org reserves the right to review and approve in writing all promotional materials including, but not
limited to, advertising, letters, brochures, flyers, and press releases prior to production or distribution. Proposed
materials should be submitted via email to [email protected] or by mail to Breastcancer.org, 120 East
Lancaster Avenue Suite 201, Ardmore, PA 19003 Attention: Community Events.

EVENT APPROVAL

8. Applications must be completed and submitted to Breastcancer.org no less than two weeks prior to the
proposed fundraising event. Approval for the event is specific to dates listed on your event application.
If you would like to repeat the event, you must submit a new application.

9. Breastcancer.org must be notified in writing if there are any significant changes to the event once it has been
approved. If circumstances warrant, Breastcancer.org may at any time direct you to cancel the event or remove
any references to Breastcancer.org from the event. If so directed, you agree to release Breastcancer.org and its
officers, directors, and employees from any and all liability in connection with any such action.

BREASTCANCER.ORG | REAL. ANSWERS.

16

EVENT APPROVAL (continued)

10. We have made a commitment to our staff and donors that we do not sell or provide others with our
donor and staff mailing lists.

11. In order to better coordinate fundraising activities, you must provide us with a list of targeted sponsors
for your event before they are approached. Please remember that many individuals and businesses
already support Breastcancer.org and may not wish to make additional donations.

12. Breastcancer.org is happy to provide brochures, pamphlets, and other informational materials,
promoting and explaining Breastcancer.org’s goals and accomplishments. Please let us know your
needs in this area as soon as possible so we can try to have sufficient quantities for your event.

13. We reserve the right to attend and observe your event free of charge.

FINANCIAL AND LEGAL INFORMATION

14. In order to provide your donors with important information concerning their contribution, we ask that all
promotional materials clearly state the percentage of proceeds (from gross or net proceeds) and/or the
portion of the ticket price that will benefit Breastcancer.org.

15. You should limit expenses to 50% of the total raised by the event. If event expenses are greater than the
money raised, you are responsible for paying those expenses. Breastcancer.org will not provide funding
or reimbursement of any expenses related to your event.

16. You may not keep any portion of the proceeds as profit or compensation for organizing the event.
17. You cannot set up a temporary bank account in Breastcancer.org’s name. Proceeds should be sent to

Breastcancer.org no later than 30 days following the event and should be mailed to Breastcancer.org,
120 East Lancaster Avenue Suite 201, Ardmore, PA 19003 Attention: Community Events.
18. You must provide Breastcancer.org with a complete accounting of all funds collected and expenses
related to the event within three weeks following the event. Because of our responsibility as the
recipient of community assets, we reserve the right to inspect all event financial records at any
reasonable time with reasonable notice.
19. Breastcancer.org may receive funds from other, similar events, fundraisers, and promotions. Our
acceptance of your application creates no exclusive rights for you.

BREASTCANCER.ORG | REAL. ANSWERS.

17

COMMUNITY EVENT GUIDELINES

FINANCIAL AND LEGAL INFORMATION (continued)

20. You are responsible for obtaining all permits and licenses—especially those for raffles or games of chance.
Because state and local governments control all charitable gaming activities, if your event includes a bingo,
raffle, 50/50 draw, and/or casino-type games and activities, you must acquire the proper permit/license
from your state or local government office and abide by all rules and regulations pertaining to such gaming
activity. Breastcancer.org will not take out liquor licenses for third-party events.

21. You agree that you will comply with all state and/or municipal charitable solicitations, statutes, and/
or ordinances which may apply to your event. You also agree to carry out your event so as to not do or
allow any of the prohibited acts and practices described in Pennsylvania Charitable Solicitation Act
[see http://www.dos.state.pa.us, click on “Charities”].

22. Events must comply with all applicable federal, state, and local laws, including all laws governing
charitable fundraising and gift reporting. All tax-receipting issues must be agreed upon and documented
before Breastcancer.org’s approval is given. Breastcancer.org may only issue tax receipts for checks
made out to “Breastcancer.org.” If your donors send their contributions directly to Breastcancer.org, you
must inform them of the value of any goods or services the donor received in return for the contribution.
Breastcancer.org will issue tax receipts for in-kind donations or event sponsorship agreements if you
provide complete information for all applicable donors.

23. You agree that you will not use Breastcancer.org’s tax exemption in any manner or as part the promotion of
your event, nor will you represent to the public that you enjoy any tax-exempt rights or privileges as a result
of your role in the event (unless you have separate tax-exempt status), nor will you state that any portion of
the purchase price for any goods or services at the event is tax deductible for charitable purposes.

24. You must obtain your own liability insurance to cover the event. Breastcancer.org will not insure your event
and requires that you obtain all insurance, including premises liability and worker’s compensation. You
agree to indemnify and hold Breastcancer.org and its employees, agents, and representatives harmless
from and against any and all claims, demands, liabilities, expenses, losses, damages, or attorneys’ fees
arising from or in connection with the event.

25. Breastcancer.org will not assume any legal or financial liability associated with your event, nor will we
indemnify you or any party involved in your event for any damage, expense, or other costs arising or in
any manner related to your event. Breastcancer.org and all related entities are not liable for any injuries
sustained by event volunteers or participants related to your event and cannot assume any type of liability
for your event.

BREASTCANCER.ORG | REAL. ANSWERS.

18

TOOLKIT

Helpful Resources
Forms, Samples,
and Templates

19

EVENT PLANNING CHECKLIST

EVENT DAT E / TIME

LOCATION BUDGET

FOUR MONTHS PRIOR TO THE EVENT THREE MONTHS PRIOR TO THE EVENT

Decide what kind of an event to hold. Secure approval from Breastcancer.org.

Choose a date on which to host Develop a marketing plan.
your event.
Determine food and beverage needs.
Choose a venue.
Identify potential sponsorships.
Create a realistic budget.
Determine entertainment needs.
Send proposals to individuals or
corporations from whom you think you Build your guest list.
may be able to get support.
Decide on décor.
Establish a committee.
Design invitations, flyers, and other
Create a timeline. p. romotional materials.
Please forward any artwork you plan to
Complete a Community Event Applic- use on promotional materials to Events@
ation and submit to Breastcancer.org, breastcancer.org for approval design.
Attn: Events, 120 East Lancaster Avenue,
Suite 201, Ardmore, PA 19003, or scan NOTES
and email to [email protected].

BREASTCANCER.ORG | REAL. ANSWERS.

20

EVENT PL ANNING CHECKLIST (continued)

TWO MONTHS PRIOR TO THE EVENT Engage with local media and write a
press release.
Send out your invitations.
Request brochures, signage, and
Organize volunteers and plan/assign donation forms from Breastcancer.org.
responsibilities for the event.

ONE MONTH PRIOR TO THE EVENT ON THE DAY OF THE EVENT

Send out your invitations. Take photos!

Consider using email and AND ABOVE ALL, HAVE FUN!
social media. YOU ARE DOING GREAT WORK!

Submit your event to local
event calendars.

AFTER THE EVENT Complete and submit the Post­-Event
Report & Feedback Form within 30 days
Collect any outstanding donations. after your event.
 
Send thank-you notes to your event Send photos!
participants, donors, vendors, and
sponsors.

NOTES

BREASTCANCER.ORG | REAL. ANSWERS.

21

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strings of prospective donors!

10 Join a team.
10
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BREASTCANCER.ORG | REAL. ANSWERS.

22

SOCIAL MEDIA GUIDE

FACEBOOK TWITTER

n ‘Like’ Breastcancer.org’s Facebook page at n Follow Breastcancer.org at
www.facebook.com/breastcancerorg. www.twitter.com/breastcancerorg.

n When you name Breastcancer.org in your n In your tweets, include @breastcancerorg
posts, type the “@” sign before our name. so we can find and retweet your tweets.

n Upload images and video/s, and tag them n Create a hashtag for your event and
with Breastcancer.org. encourage participants to use it in their
tweets to track the conversation.

YOUTUBE FLICKR

Videos are a great way to relive the excitement Sending us photos or videos of your
and fun of your event. Assign a friend or Breastcancer.org event couldn’t be easier!
colleague to film your Breastcancer.org event
(video from a smartphone or digital camera Here’s our easy step-by-step guide to sending
is fine). If you don’t have a YouTube account, in your photos:
you can easily set one up at youtube.com.
n Attach your photo/s or video/s to an email
n When you have an account, you can and send to [email protected].
upload your own video/s from your
Breastcancer.org event. Follow the simple You can send more than one video or photo
steps on YouTube to upload your video/s. at a time.

n Under tags, please use Breastcancer.org, n The subject line of your email will become
breast cancer, charity, and any other tags the photo/video title.
that are appropriate for your video. YouTube
may suggest tags, too. n The body text of your email will
become the photo/video description.
n Remember to enter a suitable title and
description — the more descriptive, the n Please include a telephone number or
better as this is how your video will show email address in the body text so that we
can confirm with you before the photos
up when people search YouTube. go live on our website; for example, “Kick
Out in October. Mrs. Smith 416.555.5555,
n Once you’ve uploaded it onto YouTube, [email protected].” We will remove
we can post it on our Facebook page. name and contact information before
making the photo or video public.

BREASTCANCER.ORG | REAL. ANSWERS.

23

COMMUNITY EVENT
ACKNOWLEDGEMENT FORM

Thank you for supporting Breastcancer.org.
Please fill out one form per item being donated. When applicable, please include a legible copy of all receipts.
Please deliver items to the event coordinator at least four days before the event.
Donor Name(s):

Name of Business:

Mailing Address:

City:

State: Zip:

Phone: Fax:

Email Address:

Description of donated item (if artwork, please include artist’s name, bio sheet, title of work, and note if framed
or unframed):

Please list the total approximate fair market value/retail value for your donation: $
Event Contact:

Signature of Donor:
Date:

Any questions? Please contact us at [email protected] or at 610.642.6550.

Breastcancer.org is a not-for-profit 501(c)(3) organization. Your gift is very much appreciated and tax-deductible to the extent allowed by law. A copy of our latest financial
report may be obtained by writing to Breastcancer.org, 120 East Lancaster Avenue, Suite 201, Ardmore, PA 19003. The official registration and financial information
of Breastcancer.org may be obtained from the Pennsylvania Department of State by calling toll-free, within Pennsylvania, 1-800-732-0999. Registration does not imply
endorsement. If you are a resident of another state, please visit support.breastcancer.org/disclosurestatement for additional information.

120 East Lancaster Avenue Suite 201 Ardmore, PA 19003 610.642.6550 T 610.642.6559 F

BREASTCANCER.ORG | REAL. ANSWERS.

24

PARTICIPANT DONATION SHEET

Name:
Email Address:
Mailing Address:

City:
State: Zip:
Phone:
Donation Amount:

Name:
Email Address:
Mailing Address:

City:
State: Zip:
Phone:
Donation Amount:

Name:
Email Address:
Mailing Address:

City:
State: Zip:
Phone:
Donation Amount:

BREASTCANCER.ORG | REAL. ANSWERS.

25

SAMPLE THANK YOU LETTER

Date

Dear [Name],

Thank you for your thoughtful donation to Breastcancer.org and for supporting my efforts
to make a difference.

Your support allows Breastcancer.org to make this happen and helps to make a major
difference in the lives of fourteen million people around the world facing breast cancer each
year. In 2015, Breastcancer.org earned its fifth consecutive four-star rating from Charity
Navigator, and eighty cents of every dollar raised goes directly to providing programs for
those affected by breast cancer.

Major research advances have given rise to a rapidly expanding body of medical information
with little time for patients to learn about these new treatment options with their doctors.
Now more than ever, women and their loved ones need a safe place to go for relevant,
timely, and understandable medical information. In response to this need, Breastcancer.org
was created to provide the highest quality programs in a respectful, compassionate voice.
Hosting this fundraising event on behalf of Breastcancer.org has been a gratifying
experience. In total, I raised [amount here] for Breastcancer.org through [type of event].
This could not have been accomplished without your support and generosity.

I encourage you to follow my lead—­ learn more about breast cancer, help raise awareness,
get involved in Breastcancer.org events, and help raise more funds in support of
Breastcancer.org!

Please feel free to contact Breastcancer.org directly by phone at 610-642-6550
or at [email protected].

Sincerely,
[Name]

P.S. Interested in organizing an event in support of Breastcancer.org next year? Visit them online at
www.breastcancer.org/community/fundraising-events and register your fundraising initiative today!

BREASTCANCER.ORG | REAL. ANSWERS.

26

PLEDGE SHEET

Please support me by pledging an amount per __________ or by making a flat donation.
Name of Participant:

What to do:
Ask friends, family, co-workers, and local businesses to pledge their support for a few cents per

__________ or to make a flat donation.

Have supporters write in name, address, and amount pledged.

Collect pledge money from your supporters and turn these in to the Event Coordinator.

Supporter Name: Flat Donation:
Address or Phone:
Email:
Pledge:
Amount Paid:

BREASTCANCER.ORG | REAL. ANSWERS.

27

POST-EVENT REPORT
& FEEDBACK FORM

We appreciate your feedback! If making your donation online, please email this completed form
to [email protected]. If sending your donation by mail, please include this form and mail to:
Breastcancer.org | Attn: Events | 120 East Lancaster Avenue | Suite 201 | Ardmore, PA | 19003

Name:
Name of Event:
Date of Event:
Total Amount Raised: $
Costs/Expenses: $
Net Revenue/Profits: $

Did you enjoy holding a fundraiser for Breastcancer.org?
 Yes
 No
Did you find this toolkit helpful?
 Yes
 No

Additional Comments:

Would you be interested in holding another event for Breastcancer.org?
 Yes
 No

Signature:

BREASTCANCER.ORG | REAL. ANSWERS.