outlet may floorset guide

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ISUAL
ERCHANDISING

OUTLET | MAY FLOORSET

NORTH AMERICA 04.28.2022
VISUAL
MERCHANDISING
DEPARTMENT

VISUAL NOTES THINGS TO KNOW

DATES TO KNOW SPRING DURATRANS NOTABLE DOCUMENTS ?
2.09 SPRING DURATRANS LIVE
4.28 MAY FLOORSET LIVE QUESTIONS?

CLICK
HERE

OR
EMAIL US AT
VISUALCOMMUNICATIONS
@MICHAELKORS.COM

PRODUCT HIGHLIGHTS OF THE MONTH

WINDOWS HB & SLG SHOES RTW MANNEQUINS MENS WATCHES ACCESSORIES INDEX 2 SPRING 2022

VISUAL NOTES VMD

visual merchandising department

VISUAL NOTES KEY PRINCIPLES | MAY

1 Highlight Ready To Wear

Create eye catching window displays by highlighting RTW in unique ways. Hanging RTW in window bays with
shoes and accessories allows customers a glance into the full JetSet lifestyle.

2 Showcase Color

Bring Spring into store interiors by showcasing color throughout all presentations. Highlight color by facing out
colorful bags and FTW, and setting RTW by color.

3 Repetition is Reputation

When styling mannequins, use repetition to create more impactful presentations. Double Take: if inventory allows,
layer mannequins with matching tote and crossbody. We love bag layering!

4 Cohesive Presentations
Everything must combine to tell a story when merchandising bags, SLGs, footwear, or RTW.

A story is a collection of items linked by a common detail. For example, by color or fabrication.

Stand back and review every zone, wall, table, and SLG tower to ensure it is cohesive. Ask yourself - Does it tell a story?

5 Focus On The Details
Create impactful Spring presentations for a fresh new look by focusing on the details. Be consistent with how you

display handbag straps, use PEs, utilize color flow, finger space RTW, etc.

6 Build Elevated Licensee Presentations
Generate incremental sales by having beautifully merchandised vitrines. Draw customer interest by displaying

essential items on mannequins and showing hands with arm parties.

WINDOWS HB & SLG SHOES RTW MANNEQUINS MENS WATCHES ACCESSORIES INDEX 3 SPRING 2022

VISUAL NOTES VMD

visual merchandising department

WINDOWS

Four window options are provided in order of priority
depending on store inventory and assortment.

MOTHER’S DAY COLOR IMPACT COLOR IMPACT MENS

PROP DOORS SPRING 2022
SHOULD DISCARD

BLUE PROP
BACKDROPS AND

STORE BASES
UNTIL FURTHER

DIRECTION.

4

VMD

visual merchandising department

WINDOWS OPTION 1

MOTHER’S DAY FOCUS MK PEGS
WILL
PLEASE REMOVE VINYL ON 5/9
ARRIVE IN
CLICK HERE FOR MAY
SEASONAL
WINDOW PLEASE
BANNER STORE
UNUSED
WE LOVE PEGS IN A
BAG SAFE SPOT

LAYERING! ALL DOOR

WE LOVE
BAG

LAYERING!

PLEASE USE ALTERNATE WINDOW OPTION
PROVIDED UNTIL ARRIVAL OF MK PEGS.

VISUAL NOTES HB & SLG SHOES RTW MANNEQUINS MENS WATCHES ACCESSORIES INDEX 5 SPRING 2022

WINDOWS VMD

visual merchandising department

WINDOWS OPTION 2

COLOR IMPACT FOCUS MK PEGS
WILL
CLICK HERE FOR
SEASONAL ARRIVE IN
WINDOW MAY
BANNER PLEASE
STORE
WE LOVE UNUSED
BAG PEGS IN A
SAFE SPOT
LAYERING!

COLD DOORS

HOT DOORS PLEASE USE ALTERNATE WINDOW OPTION
PROVIDED UNTIL ARRIVAL OF MK PEGS.

VISUAL NOTES HB & SLG SHOES RTW MANNEQUINS MENS WATCHES ACCESSORIES INDEX 6 SPRING 2022

WINDOWS VMD

visual merchandising department

WINDOWS OPTION 3

COLOR IMPACT FOCUS MK PEGS
WILL
CLICK HERE FOR
SEASONAL ARRIVE IN
WINDOW MAY
BANNER PLEASE
STORE
WE LOVE UNUSED
BAG PEGS IN A
SAFE SPOT
LAYERING!

COLD DOORS

HOT DOORS PLEASE USE ALTERNATE WINDOW OPTION
PROVIDED UNTIL ARRIVAL OF MK PEGS.

VISUAL NOTES HB & SLG SHOES RTW MANNEQUINS MENS WATCHES ACCESSORIES INDEX 7 SPRING 2022

WINDOWS VMD

visual merchandising department

WINDOWS MENS

JACQUARD + CAMO FOCUS MK PEGS
WILL
REPETITION
IS REPUTATION! ARRIVE IN
MAY
Ensure all mannequins
are styled with the PLEASE
STORE
same product to ensure UNUSED
a strong presentation! PEGS IN A
SAFE SPOT

WE LOVE
BAG

LAYERING!

CLICK HERE FOR
SEASONAL
WINDOW
BANNER

VISUAL NOTES HB & SLG SHOES RTW MANNEQUINS MENS WATCHES ACCESSORIES INDEX 8 SPRING 2022

WINDOWS VMD

visual merchandising department

HB & SLG SUGGFELSOTWED|ALDAJRAGCEENDCOIOERS

EMILIA JACQUARD AVRIL

JACQUARD

TRAVEL

CARMEN CENTER STRIPE SERENA

VISUAL NOTES WINDOWS SHOES RTW MANNEQUINS MENS WATCHES ACCESSORIES INDEX 9 SPRING 2022

HB & SLG VMD

visual merchandising department

HB & SLG RUNWAY | ALL DOORS

JACQUARD FOCUS SIDE BY SIDE!

REPETITION Stores with runway
IS REPUTATION! rails should place
Ensure all mannequins them directly behind
are styled with the mannequins, parallel to
same product to ensure the runway table.
a strong presentation!

KEEP TELLING A
STORY!

Runway presentations
should continue or reflect
window product stories to
ensure cohesive interior and

exterior presentations.

VISUAL NOTES WINDOWS SHOES RTW MANNEQUINS MENS WATCHES ACCESSORIES INDEX 10 SPRING 2022
VMD
HB & SLG
visual merchandising department

HB & SLG FOCAL WALL 1 | LARGE DOORS

JACQUARD FOCUS MANNEQUIN ADJACENCIES

IT TAKES TWO!
Walls should display
TWO of each SKU,
with the exclusion of

toppers.

WE LOVE
PAIRING
JACQUARDS
WITH SOLIDS

TRIPLE THREAT!

Tables should display
THREE of each SKU.

VISUAL NOTES WINDOWS SHOES RTW MANNEQUINS MENS WATCHES ACCESSORIES INDEX 11 SPRING 2022

HB & SLG VMD

visual merchandising department

HB & SLG ADJACENT WALL 1 | LARGE DOORS

EMILIA FOCUS MANNEQUIN ADJACENCIES

IT TAKES TWO! TRIPLE THREAT!
Walls should display Tables should display
TWO of each SKU, THREE of each SKU.
with the exclusion of

toppers.

VISUAL NOTES WINDOWS SHOES RTW MANNEQUINS MENS WATCHES ACCESSORIES INDEX 12 SPRING 2022

HB & SLG VMD

visual merchandising department

HB & SLG ADJACENT WALL 2 | LARGE DOORS

AVRIL FOCUS MANNEQUIN ADJACENCIES

IT TAKES TWO! TRIPLE THREAT!
Walls should display Tables should display
TWO of each SKU, THREE of each SKU.
with the exclusion of

toppers.

VISUAL NOTES WINDOWS SHOES RTW MANNEQUINS MENS WATCHES ACCESSORIES INDEX 13 SPRING 2022
VMD
HB & SLG
visual merchandising department

HB & SLG FOCAL WALL 2 | LARGE DOORS

CENTER STRIPE FOCUS MANNEQUIN ADJACENCIES

IT TAKES TWO! TRIPLE THREAT!
Walls should display Tables should display
TWO of each SKU, THREE of each SKU.
with the exclusion of

toppers.

VISUAL NOTES WINDOWS SHOES RTW MANNEQUINS MENS WATCHES ACCESSORIES INDEX 14 SPRING 2022
VMD
HB & SLG
visual merchandising department

HB & SLG ADJACENT WALL 3 | LARGE DOORS

CARMEN FOCUS MANNEQUIN ADJACENCIES

IT TAKES TWO! TRIPLE THREAT!
Walls should display Tables should display
TWO of each SKU, THREE of each SKU.
with the exclusion of

toppers.

VISUAL NOTES WINDOWS SHOES RTW MANNEQUINS MENS WATCHES ACCESSORIES INDEX 15 SPRING 2022
VMD
HB & SLG
visual merchandising department

HB & SLG ADJACENT WALL 4 | LARGE DOORS

SERENA FOCUS MANNEQUIN ADJACENCIES

IT TAKES TWO!
Walls should display
TWO of each SKU,
with the exclusion of

toppers.

ALL DOORS LARGE DOORS

TRIPLE THREAT!
Tables should display
THREE of each SKU.

VISUAL NOTES WINDOWS SHOES RTW MANNEQUINS MENS WATCHES ACCESSORIES INDEX 16 SPRING 2022
VMD
HB & SLG
visual merchandising department

HB & SLG FOCAL WALL 3 | LARGE DOORS

TRAVEL FOCUS MANNEQUIN ADJACENCIES

IT TAKES TWO! TRIPLE THREAT!
Walls should display Tables should display
TWO of each SKU, THREE of each SKU.
with the exclusion of

toppers.

VISUAL NOTES WINDOWS SHOES RTW MANNEQUINS MENS WATCHES ACCESSORIES INDEX 17 SPRING 2022

HB & SLG VMD

visual merchandising department

HB & SLG SLG WALL | SELECT DOORS

JACQUARD & SPRING CORE FOCUS

CLICK HERE
FOR SLG

CUBBY BEST
PRACTICE

VISUAL NOTES WINDOWS SHOES RTW MANNEQUINS MENS WATCHES ACCESSORIES INDEX 18 SPRING 2022
VMD
HB & SLG
visual merchandising department

HB & SLG CLEARANCE / SLG BARS | ALL DOOR

FROM TOP TO
BOTTOM!

Items should be
merchandised small
to large from top to

bottom.

GO WITH THE IT’S A MATCH!
FLOW!
SLG bars should
Color flow should run hook back to the
warm to cool from
left to right. color story of
adjacent walls.

VISUAL NOTES WINDOWS SHOES RTW MANNEQUINS MENS WATCHES ACCESSORIES INDEX 19 SPRING 2022
VMD
HB & SLG
visual merchandising department

SHOES SHOE WALL 1 | LARGE DOOR

MKO SPRING FOCUS IF THE SHOE FITS!
Display shoes can
range from a size 6 to

a size 8.

PEDS

VISUAL NOTES WINDOWS HB & SLG RTW MANNEQUINS MENS WATCHES ACCESSORIES INDEX 20 SPRING 2022
VMD
SHOES
visual merchandising department

SHOES SHOE WALL 2 | LARGE DOOR

MKO ACTIVE FOCUS IF THE SHOE FITS!
Display shoes can
range from a size 6 to

a size 8.

VISUAL NOTES WINDOWS HB & SLG RTW MANNEQUINS MENS WATCHES ACCESSORIES INDEX 21 SPRING 2022

SHOES VMD

visual merchandising department

SHOES SHOE WALL | ALL DOOR

MKO ACTIVE WALL | JACQUARD TABLE IF THE SHOE FITS!
Display shoes can
range from a size 6 to

a size 8.

PEDS

VISUAL NOTES WINDOWS HB & SLG RTW MANNEQUINS MENS WATCHES ACCESSORIES INDEX 22 SPRING 2022
VMD
SHOES
visual merchandising department

RTW PRIMARY | LARGE DOOR

PASTEL LOGO FOCUS COLD DOORS

ALL INCLUSIVE! HOT DOORS
A full size run of each
color and style should
be placed on display.

CLICK HERE
FOR BELT

FIXTURE BEST
PRACTICE

VISUAL NOTES WINDOWS HB & SLG SHOES MANNEQUINS MENS WATCHES ACCESSORIES INDEX 23 SPRING 2022
VMD
RTW
visual merchandising department

RTW WE LOVE PRIMARY | LARGE DOOR
SETTING
PASTEL LOGO FOCUS READY TO WEAR COLD DOORS
BY COLOR!
ALL INCLUSIVE!
A full size run of each
color and style should
be placed on display.

HOT DOORS

VISUAL NOTES WINDOWS HB & SLG SHOES MANNEQUINS MENS WATCHES ACCESSORIES INDEX 24 SPRING 2022
VMD
RTW
visual merchandising department

RTW SECONDARY | LARGE DOOR

SPRING PASTELS FOCUS WE LOVE
SETTING
ALL INCLUSIVE! READY TO WEAR
A full size run of each BY COLOR!
color and style should
be placed on display.

VISUAL NOTES WINDOWS HB & SLG SHOES MANNEQUINS MENS WATCHES ACCESSORIES INDEX 25 SPRING 2022
VMD
RTW
visual merchandising department

RTW TERTIARY | LARGE DOOR

MKO ACTIVE FOCUS

ALL INCLUSIVE!
A full size run of each
color and style should
be placed on display.

VISUAL NOTES WINDOWS HB & SLG SHOES MANNEQUINS MENS WATCHES ACCESSORIES INDEX 26 SPRING 2022
VMD
RTW
visual merchandising department

RTW OUTERWEAR | SELECT DOOR

ALL INCLUSIVE!

A full size run of each
color and style should
be placed on display.

VISUAL NOTES WINDOWS HB & SLG SHOES MANNEQUINS MENS WATCHES ACCESSORIES INDEX 27 SPRING 2022
VMD
RTW
visual merchandising department

MANNEQUINS 4. 5. 6. SPRING LOOKS

1. 2. 3. 7. 8.

9. 10. 11. 12. 13. 14. 15.

CLICK HERE
FOR

PREVIOUSLY
APPROVED

LOOKS

VISUAL NOTES WINDOWS HB & SLG SHOES RTW MENS WATCHES ACCESSORIES INDEX 28 SPRING 2022
VMD
MANNEQUINS
visual merchandising department

MENS PRIMARY | MANNEQUINS

SPRING PASTEL FOCUS 2. 3. 4. 5.

1. DOUBLE
TAKE!
THROWING SHADE

All eyewear capable
mannequins should

be styled with
sunglasses.

IF THE SHOE FITS!

Be cognizant of the
amount of times a shoe
is used throughout the
store, so there are sizes
available for customers

to try on.

REPETITION
IS REPUTATION!

Ensure all mannequins
are styled with the

same product to ensure
a strong presentation!

VISUAL NOTES WINDOWS HB & SLG SHOES RTW MANNEQUINS WATCHES ACCESSORIES INDEX 29 SPRING 2022
VMD
MENS
visual merchandising department

MENS PRIMARY | MANNEQUINS

OUTERWEAR FOCUS 8. 9. 10.

6. 7.

THROWING SHADE DOUBLE DOUBLE
TAKE! TAKE!
All eyewear capable
mannequins should

be styled with
sunglasses.

IF THE SHOE FITS!

Be cognizant of the
amount of times a shoe
is used throughout the
store, so there are sizes
available for customers

to try on.

REPETITION
IS REPUTATION!

Ensure all mannequins
are styled with the

same product to ensure
a strong presentation!

VISUAL NOTES WINDOWS HB & SLG SHOES RTW MANNEQUINS WATCHES ACCESSORIES INDEX 30 SPRING 2022
VMD
MENS
visual merchandising department

MENS PRIMARY | MANNEQUINS

OUTERWEAR FOCUS 14. 15.

11. 12. 13.

THROWING SHADE

All eyewear capable
mannequins should

be styled with
sunglasses.

IF THE SHOE FITS!

Be cognizant of the
amount of times a shoe
is used throughout the
store, so there are sizes
available for customers

to try on.

REPETITION DOUBLE DOUBLE
IS REPUTATION! TAKE! TAKE!

Ensure all mannequins
are styled with the

same product to ensure
a strong presentation!

VISUAL NOTES WINDOWS HB & SLG SHOES RTW MANNEQUINS WATCHES ACCESSORIES INDEX 31 SPRING 2022
VMD
MENS
visual merchandising department

MENS FOCAL WALL | 500 FT SHOP

CIRCLE MK COLORBLOCK + CENTERSTRIPE FOCUS ALL INCLUSIVE!
A full size run of each
IT TAKES TWO! TOP IT OFF! color and style should
be placed on display.
Walls and tables Stores that don't carry
should display TWO footwear should use
of each SKU, with the
exclusion of toppers. the corresponding
Centerstripe Cooper
Slingpack as a topper.

CLICK HERE
FOR SLG
BEST
PRACTICE

VISUAL NOTES WINDOWS HB & SLG SHOES RTW MANNEQUINS WATCHES ACCESSORIES INDEX 32 SPRING 2022
VMD
MENS
visual merchandising department

MENS ADJACENT WALLS | 500 FT SHOP

CORE + OUTERWEAR FOCUS

IT TAKES TWO!
Walls and tables
should display TWO
of each SKU, with the
exclusion of toppers.

ALL INCLUSIVE!

A full size run of each
color and style should
be placed on display.

VISUAL NOTES WINDOWS HB & SLG SHOES RTW MANNEQUINS WATCHES ACCESSORIES INDEX 33 SPRING 2022
VMD
MENS
visual merchandising department

MENS FOCAL WALL | 3 BAY SHOP

CENTER STRIPE SIGNATURE + CORE FOCUS

IT TAKES TWO!
Walls and tables
should display TWO
of each SKU, with the
exclusion of toppers.

VISUAL NOTES WINDOWS HB & SLG SHOES RTW MANNEQUINS WATCHES ACCESSORIES INDEX 34 SPRING 2022
VMD
MENS
visual merchandising department

MENS WALL & SLG BAR | DROP IN

CENTER STRIPE SIGNATURE + CORE FOCUS

IT TAKES TWO!

Walls and tables
should display TWO
of each SKU, with the
exclusion of toppers.

VISUAL NOTES WINDOWS HB & SLG SHOES RTW MANNEQUINS WATCHES ACCESSORIES INDEX 35 SPRING 2022
VMD
MENS
visual merchandising department

MENS FOOTWEAR

SNEAKER & SANDAL FOCUS

IF THE SHOE FITS!
Display shoes can
range from a size 7 to

a size 9.

VISUAL NOTES WINDOWS HB & SLG SHOES RTW MANNEQUINS WATCHES ACCESSORIES INDEX 36 SPRING 2022
VMD
MENS
visual merchandising department

WATCHES WATCH QUAD | ALL DOOR

BE SURE
TO PLACE

PROMO
SIGNAGE

GOLD CLEARANCE MENS MENS

ROSE GOLD SILVER CLICK HERE LEATHER SPORT
FOR NEW
JEWELRY
INFO!

VISUAL NOTES WINDOWS HB & SLG SHOES RTW MANNEQUINS MENS ACCESSORIES INDEX 37 SPRING 2022
VMD
WATCHES
visual merchandising department

WATCHES ACCESS WATCHES | PLINTH

APPLE WATCH BAND DISPLAY ACCESS PLINTHS

IN STORE PLACEMENT

BE SURE
SMART
WATCHES ARE
CHARGED AND
FUNCTIONAL
WHILE ON
DISPLAY!

VISUAL NOTES WINDOWS HB & SLG LIGHT DARK MANNEQUINS MENS ACCESSORIES INDEX 38 SPRING 2022
SHOES RTW VMD

WATCHES visual merchandising department

ACCESSORIES FRAGRANCE | ALL DOOR

• WALL FIXTURE: Left to right/Top to bottom: Wonderlust Eau Fresh, Wonderlust, Wonderlust Eau De Voyage, Wonderlust Sublime, Sexy Amber (x2), Coffret Giftset, Gorgeous,
Gorgeous Intense, Gorgeous, Sparkling Blush (x2), Signature, Glam Jasmin (x3), Men’s Extreme Blue Eau de Toilette, Extreme Journey, Extreme Sky, Wonderlust Rollerball,
Gorgeous Rollerball, Signature Rollerball.

• CASHWRAP: Left to right: Wonderlust Eau De Voyage, Wonderlust, Wonderlust Sublime, Wonderlust Eau Fresh, Gorgeous, Gorgeous Intense, Glam Jasmin, Sexy Amber,
Signature, Midnight Shimmer, Sparkling Blush, Wonderlust Rollerball, Gorgeous Rollerball, Signature Rollerball, Men’s Extreme Blue Eau de Toilette,
Extreme Journey, Extreme Sky

• SLG BAR: Left to right: Wonderlust Giftset, Wonderlust Giftset, Sparkling Blush Giftset, Signature Giftset.

WALL FIXTURE CASHWRAP

SLG BAR

VISUAL NOTES WINDOWS HB & SLG SHOES RTW MANNEQUINS MENS WATCHES INDEX 39 SPRING 2022
VMD
ACCESSORIES
visual merchandising department

ACCESSORIES EYEWEAR | ALL DOOR

LIGHT LIGHT COLOR DARK
COLOR
DARK NON-SHOPPABLE
SHELVES SHOULD
PLACE
SEASONAL BE DOUBLE
NEWNESS AT EXPOSED STYLES
EYE LEVEL

VISUAL NOTES WINDOWS HB & SLG SHOES RTW MANNEQUINS MENS WATCHES INDEX 40 SPRING 2022
VMD
ACCESSORIES
visual merchandising department

INDEX SIGNAGE

Stores will receive the following Mother’s Day signage in the below sizes. Please place within corresponding presentations and in accordance to promotional direction.

A. 7 X 5 | 7 X 5.5 | 10 X 10 B. 7 X 5 | 7 X 5.5 | 10 X 10 C. 7 X 5 | 7 X 5.5 | 10 X 10 D. 7 X 5 | 7 X 5.5 | 10 X 10

Stores will receive the following window banner. Please place in accordance to promotional direction.

CLICK HERE
FOR

SEASONAL
SIGNAGE

CLICK HERE
FOR

EVERGREEN
SIGNAGE

VISUAL NOTES WINDOWS HB & SLG SHOES RTW MANNEQUINS MENS WATCHES ACCESSORIES 41 SPRING 2022
VMD
INDEX
visual merchandising department

INDEX STORE LISTS & WHO TO CONTACT

STORE LISTS MENS FTW DOORS BELT FIXTURE DOORS

WINDOW PROP DOORS CLICK CLICK
HERE HERE
CLICK
HERE

WHO TO CONTACT RETAIL MARKETING ALLOCATIONS VISUAL COMMS

FEXA Instore signage Inventory questions Guidelines
Allocation concerns Signage placement
Duratran issues All promotional RTS/RTV Prop tracking/install
Product enhancer materials Photo Upload
replacement requests Keep or throw props
Product enhancer new Store hours signage Support with creative
request change merchandising solutions
Fixture repairs

VISUAL NOTES WINDOWS HB & SLG SHOES RTW MANNEQUINS MENS WATCHES ACCESSORIES 42 SPRING 2022
VMD
INDEX
visual merchandising department