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Telling the business story

Although you’re new to the travel market, your success in
motor means there is an interesting business story to tell.

We will liaise with top tier media to coordinate a series of
interviews, positioning Cuvva as a leading challenger brand in
the market.

Plus, wider profiling of Freddy as CEO.

This activity will not only heighten awareness for the audience
(customers) and stakeholders (peers, competitors, investors)
but will also allow you to convey Cuvva’s key values and USPs,
e.g. proactively commenting on travel / motor / finance news

Media targets will include The Sunday Times (business
supplement), The Daily Telegraph, BBC News, Sky News, The
Financial Times, City AM, London Evening Standard, BBC
Radio, Insurance Times.

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The Gender Savings Gap

Using our own in-house data, combined with general
research into savers across the UK, we’ll look at the gender
savings differences between women and men in the UK,

We’ll look deeper into the reasons for any female inequality,
linking it not only to the Gender Pay Gap (and how much
harder it is for women to save), but longer life expectancy
(the need to spend more), in addition to the challenges
women face when it comes to saving and investment (are
they discouraged more than men).

We’ll position Raisin as the voice of the issue and call for
more to be done to help encourage women to save, going
to national and broadcast personal finance media to discuss
the findings at length.

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MEASUREMENT

We strongly believe the recommended activity will
raise the awareness of Cuvva as a leader insurer in
the market.

In tangible terms, we believe the campaign ideas will
achieve:

• An uplift in website visits during the activity period
(figures TBC once benchmarked)

• An uplift in app downloads during / immediately
after the activity period (figures TBC once
benchmarked)

• 20 pieces of consumer focused coverage naming
Cuvva in key titles (national, regional, consumer,
personal finance - all mediums), with links where
possible

The below budget details the fees and the third party costs
for the campaign ideas only:

Cuvva Concierge £5,000
£6,000
PR fees £1,000
Airport space hire & set up £1,000
Props and decor £5,000
Photographer for trial £2,000
Influencer spend £20,000
Social advertising spend
TOTAL

Last Minute Cuvva

Campaign PR fees £5,000

Influencer/Celeb spend £6,000

Props and decor for photoshoot (e.g. plane hire) £3,000

Photographer £500

Research £3,000

Social advertising spend £2,000

TOTAL £19,500

Media monitoring service To be handled in-house

Ongoing activity

Charged at £3k per month.

T&Cs:
Fees include management of activity, third party liaison and media liaison.
All third party costs will be flagged for approval beforehand.
Fees and costs excl. VAT @ 20%.
Payment terms are 15 days, invoiced at the start of the project.
The contract is for the duration of the campaign.

READY?