Kek Lapis Sarawak by Cik Qally

McDowell Solutions

Founder & Background

Kek Lapis Sarawak by Cik Qally was founded by Cik Nur
Farhana Mohamad in early of 2020. It started with the
interests of Cik Farhana with the cultures of Sarawak where
she imagines the layers combined to be one whole cake to
be eaten anytime at anywhere can cheer someone up. The
business started with home based service and successfully
expanded the business to supply Kek Lapis Sarawak for
several shops in Kluang, Johor.

Content

Business Model Canvas
Design Team
Strategies
Conclusion

Business - Bakeries Kek Lapis Kek Lapis Seek for
Model - Supplier packaging is feedback
Canvas too plain to Pastry lover
be a gift box

Premium Social Media
Ingredients

KEY PARTNER KEY ACTIVITIES KEY RESOURCES

Maintain a good relationship All types of Kek Lapis with Premium ingredients give the
with the suppliers and bakeries different flavouring and design best taste of Kek Lapis.

to ensure there are two ways Meantime, It must be fresh
communication all the time.

VALUE CHANNELS CUSTOMER
PROPOSITION RELATIONSHIP
Social media is the platform to
The packaging of Kek Lapis promote Kek Lapis Seek for feedback after sell
should be interesting service for improvement.

Design Consultant

GARY

MURALEEDHARAN
Logo Design
BSc in Industrial Design Cooperate Identity
MSc in Interaction Design Packaging Design
Design Consultant

1 Logo Strategies
Design
Strategy to boost the business
2 Cooperate
Identity

3 Packaging
Design

Strategy 1 PREVIOUS
LATEST
LOGO

Strategy 1 is about enhancing the
existing logo design into a more
bakery concept and minimalist.

Strategy 2

COOPERATE IDENTITY

Strategy 2 is to enhace the
cooperate identity of the company
by discuss which colours and fonts
ar suitable to set as the identity of

the company

Strategy 3

PACKAGING DESIGN

Strategy 3 is about redesigning a
secondary packaging for the
primary packaging of the Kek
Lapis Sarawak with an unique
look.

Conclusion


As a summary,

rebuilding a new
image for Kek Lapis
Sarawak by Cik Qally is
important to enhance

her daily sales in
Kluang, Johor.

Social Media


CIK QALLY KEK

FACEBOOK TWITTER INSTAGRAM