LGM State Wide Clinic

Spotify

We all know radio works! And we all know that people access radio in more ways than one. Spotify is one
of the largest growing online radio stations. But, did you also know that the Spotify audience is LOYAL?!
They love their music and they love their brands. Make your clinic who they think of when situations arise.
Become the only clinic they trust and want to connect with. Advertising on Spotify is your opportunity to be
relevant and connect with your next client!

What is Spotify?
Spotify has music, podcasts and videos that can be streamed. It is the world’s largest supply source for audio
inventory, to bring you programmatic audio. Target specific audiences listening to playlists and genres to
ensure your message reaches them during that ideal moment.
These listeners are:
• 61% more likely to recommend their favorite brands to their friends
• 74% more likely to describe this as the only brand for them (Loyal)
Please provide us with the specific targeting information you might like to include.
Please provide us with your radio commercial or for $100 fee we can create the commercial for you.
Minimum Recommended Investment:
Target your hot markets
Focus on genre or demographics

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Next Steps

Meghan has grown up being constantly connected. Her friend is her phone. Many of her friends, and the
people influencing her decisions, she has never met in person. She is trusting and expects information
online to be easy to access and fully educational. She trusts based on what she can find herself and what
her peer groups say or think. Research shows that teens who belong to an online group and are connected
on social media say they feel more accepted, learn how to feel about important issues, as well as feel they
have people who will support them with their life decisions. As we look to reach Meghan and all women
that are facing an unexpected pregnancy, we want to appear in her world all along her journey. If we can be
a source of education and information before she is pregnant then we will be considered when she, or one
of her friends, finds themselves pregnant. As we look to what’s next, the following pages will outline the
process and investment for building our strategy.

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Next Steps

Please refer to your customized clinic plan and pricing for all specific details.

First 45 Days: Setting up the Foundation

• Identify all of the clinics that will be participating
• Review funding sources and options, clinics, grants, donors, etc
• Confirm the committee that will be making decisions for the group
• Confirm the final approval person for all decisions
• Set up payment process. Check is the preferred payment solution. All clinics will keep bank ach or cc
info on file for when their account hits 30 days late. Payments must be made at the beginning of the

month for the upcoming month. There is a fee of 2.75% that will be passed on if cc option is selected
• Review persons for the market as a group and with each clinic
• Establish an agreed upon url and general logo for the page
• Outline the website site map and content areas
• Identify the source for all content to come from or be reviewed

Days 46 -90: Prepare to Launch

• Build the website, gather content and review, review, review
• Set up payment processing for the site and decide who will manage the funds. Fee for cc and ach will

be 2.75% to the donor paying through online cc
• Gather all clinic logos and website links
• Clinics provide schools, events and key locations for their geo
• Confirm information for all clinics participating in the project
• If doing a social media page, set it up and begin content
• Continue to look for grant and donor money

Day 90 - 120: Launch the Website and Marketing “We don’t “sell you ads”,
we help you design a
• New website is live by the end of 120 days (or sooner) strategy and provide
• SEO work begins
• Digital Ads & Ad Words Strategy Begins the tools needed for the
• Reporting proper digital and clinic
implementation.” LGM
Just like a clinic who follows HIPPA and other sets of practices,
we also follow a set of practices. Compliance is important.
We do our best to ensure we are compliant. However, your
organization will be solely responsible for legal compliance issues.
This means once we have your approval on marketing campaigns,
website content or other advertisements that we launch we assume
you have reviewed them against the legal compliance issues that
they may pertain too.

Our process is set up to ensure that your campaign runs on time,
effectively, and always aiming towards your goals. The LGM team
will be with you, and your campaigns, every step of the way.

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Estimate

What we will need from you:
• Administrative Access to your Website, Google Analytics and potentially your social media accounts.
• Correct Business Address / Phone Number / Hours
• Current Google My Business (formerly Google+) login information. Along with any additional business listings already claimed.
Payment Terms: Payment is expected by the 25th of the month for the upcoming month. We need one clinic to guarantee payment from all clinics.
Every clinic will be required to have a cc on file that we will change when the payments become over 30 days past due.
Credit Card Payments: If paying with cc there is a transaction fee of 2.75% that is automatically applied during the processing. We do require a card
on file to charge when invoices approach 30 days late.
Late Payments & Returned Checks: Late payments will incur a late fee. Returned checks or issues with payment will incur a $250 fee in addition
to other bank fees and penalties caused to Liliana Grace Media as a result of bad payment. Late payments are subject to having your campaign cancelled
immediately, but does not void the contract. Payment is still expected for the first 90 day non-cancellable portion of the contract.
Mail checks to: Liliana Grace Media 1904 NW Prairie Creek Drive Grimes, IA 50111

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Case Studies

“There is no magical “ad”, “website”, “landing page” that exists.
The best results come from a long term commitment and proper
planning before jumping in. We believe this is why our clients see

results. We will let our numbers and clients tell the story”
-Liliana Grace

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Clinics by the numbers

NY Clinic

Google Analytics:
2017
Sessions 7913 2018 Jan-May 2019
Users 5870 13,175 14,013
Pageviews 17,800 10,898 11,590
19,979 19,681

Pathways of Pella Clinic

Strategies used are SEO and Digital Ads
2016: 118 visits  
2017: 146 visits   
2018: 163 visits  

*More case studies, referrals and information available upon request.

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Bridges Clinic

“We have already seen an increase in patient activity since launching our new
website and this ad campaign. The feedback we are getting is really good!
Keep up the good work!”

Cleveland Clinic

1,568 visits to the website

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InnerVisions HealthCare

Over the past eight years you can see the significant growth of the clinic as they reallocated budgets and
implemented a highly targeted digital strategy. Donors are happy to see and hear continued growth year after
year. The following shows a visual recap of this work.

Patient Traffic for InnerVisions HealthCare: Google Analytics & Client Visits
2012:          302 patients 2016 2017
2013:          352 patients Client Visits 572 704 2018
2014:          533 patients Sessions 17,652 20,068 796
2015:          439 patients Users 13,131 17,021 21,739
2016:          572 patients* Pageviews 29,088 30,438 18,355
2017:          704 patients 33,239
2018:          796 patients
*Transitioned from words to display

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Organic Search

We are competing with the big budget of Planned Parenthood, it is very important to make sure our organic
search is staying competitive.

“As a founding board member, Liliana has been instrumental in shaping our clinics marketing messages. 4

years ago we handed the entire process over to her. Since letting her handle everything exclusively and going
“all in” with Liliana Grace, we have seen an 80% increase in our patient traffic over the past three years.
This trend continues. We are scheduled to open a second location in a few months. As a free medical clinic
that is mission-based and a non-profit, we have a real need to show our supporters that their donations are

an investment for the future of central Iowa, and when we’re able to see the sizable impact of our marketing
dollars, it becomes apparent that Liliana generates great results! In fact, Liliana has helped us increase our

effectiveness on cost per patient! So many lives have been saved by working with Liliana Grace, and we

”recommend others to work with her, too, as we’ll be sticking by her for the long-term!
- Theresa Welch, Executive Director at InnerVisions HealthCare
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Client Talk

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Word on the Street

“LGM takes a personal approach to their clients. They took the time to sit down with me to get a clear understanding of
my goals and objectives I wanted to meet. In addition to my own business goals, they also brought other avenues to the
table that I had not yet thought of which were super helpful. The LGM marketing concepts and creative ideas on how to
best reach my audience were original and, at the same time, producing results. LGM not only walks alongside you in your
marketing strategies, they also make introductions and connections to further your business relationships. They see the big
picture in things and want to be part of your journey in seeing your business thrive. So grateful for Liliana and her team!”

Shannon DeGarmo Carpino, Speaker and Author of Single Moms 101,

Ignite, and The Bounce Back Woman

“Few People can take a concept, develop it and bring it to fruition with great results like Liliana. She has vision,

intelligence, and the fortitude to make any project or event she takes on a success.”

Jeff Delvaux, VP Saga Communications and General

Manager 9 stations of DMRG, Des Moines, Iowa

“I was introduced to Liliana Grace at exactly the right time in our business. We knew we needed a better system and

frankly we did not know what we did not know. We did know we needed help. That help came in the form of Liliana

Grace. Liliana Grace is that rare consultant who will dig in deep with your team. Liliana Grace and her team were

invaluable to our organization and you will probably find your experience to be the same. We were, and I continue to be,

grateful for the opportunity to have walked the digital road with Liliana Grace Media.”

Kevin Anderson ,General Manager Salem, Nashville, Tennessee

“Liliana, and the entire LGM team are such a blessing. We cannot adequately express how much we love working
with them. They have brought unique insight, strategy and ideas that are helping us grow our agency and our brand,
streamline processes and improve our exposure on social media and the web overall. There are few people who
understand a project of our size and can produce the results we are looking for and feel like an extension of our team.”

Gloria Leyda , Sr. Vice President,

Ambassador Speakers Bureau, Nashville, Tennessee

“We enjoyed working with Liliana Grace, she is so creative and thinks outside the box.  She takes a personal touch by

getting to know you and your ministry so that you can successfully market to your audience. After implementation of our

marketing Plan, our client numbers doubled.” 

Karen Sims, Executive Director,

Hope Clinic Hattiesburg, Mississippi

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Thank You

Thank you for all the work that you do, we are honored to partner with you in
accomplishing great things.

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Comprehensive Marketing Strategy
for the State of Tennessee women’s clinics

LILIANA GRACE MEDIA
Presented by Liliana Grace Media www.LilianaGraceMedia.com