PRI Gurgaon February Newsletter

BTL MARKETING UPDATE
FEBRUARY 2020

VALENTINE’S DAY

VALENTINE’S DAY :- RADISSON AMRITSAR VALENTINE’S DAY :- ITC DURGAPUR

CHIVAS XV CONNAUGHT CLUB HOUSE CHIVAS XV| VALENTINE’S DAY EVENT
VALENTINE’S DAY EVENT- DELHI MONKEY BAR –DELHI

14 ON TRADE | 352 BOTTLES DEPLETED VALENTINE’S DAY AT CINCIN, MUMBAI
10K+ ATTENDEES |8K+ GIH- DELHI

GH MUMM VALENTINE’S DAY EVENT:- DEL

VALENTINE’S GWP -PUNE

PUNJAB | 20 ACCOUNTS
HARYANA | 38 ACCOUNTS
UTTAR PRADESH | 30 ACCOUNTS
MAHARASHTRA | 72 ACCOUNTS
KARNATAKA | 19 ACCOUNTS
TELANGANA | 13 ACCOUNTS
ORISSA | 8 ACCOUNTS
WEST BENGAL | 5 ACCOUNTS

VALENTINE’S DAY EVE WITH RABBI SHERGILL- NOIDA BALLANTINE’S FINEST VALENTINE’S DAY
EVENT- NOVOTEL VIZAG

VALENTINE’S DAY CELEBRATIONS – KARNATAKA

VALENTINES DAY ASSOCIATION

600+ ATTENDEES
3 KEY ON PREMISE – MEGHALYA

ROYAL STAG

RS GWP RS –CSM LUCKY DRAW SCHEME

RS GWP (DUFFLE BAG WITH 2 LTR BOTTLE OF ROYAL STAG) | OUTLETS –10 | 8 DISTRICT |1100+ OUTLETS |2500+ CSM TAPPED
400+ BOTTLE OF 2 LITER SKU HAS BEEN DEPLETED VIA PROMOTION IN FARIDABAD – HARYANA 75000+ CASES OF TERTIARY DONE :- HARYANA

CROSSBLADE MUSIC FESTIVAL

7000+ ATTENDEES OVER 2 DAYS|2150 GIH OF RS FAMILY- PUNE

RS SCRATCH & WIN RS GWP ROYAL STAG BARREL SELECT RS GWP

NO. OF OUTLETS 40 – NO. OF OUTLETS 200 – COMPLIMENTARY GLASS ON PURCHASE OF 750ML NO. OF OUTLETS 593 –
MAHARASHTRA MAHARASHTRA NO. OF OUTLETS 860 – TELANGANA UTTAR PRADESH

RS CRICKET GEAR PROMO RS SONU NIGAM LIVE

NO. OF OUTLETS: 60 |NASHIK , AURANGABAD, THANE 12000 + ATTENDEES :- WEST BENGAL

BLENDERS PRIDE &
BLENDERS PRIDE RESERVE COLLECTION

PRE ACTIVATION: ENGAGEMENT AT SELECT CITY WALK AND DLF EMPORIO – DELHI

PRE ACTIVATION: ENGAGEMENT AT AMBIENCE MALL – GURGAON BLENDERS PRIDE DIGITAL PROMO

BLENDERS PRIDE STYLE NIGHTS- CSD BP GWP – CSD NO. OF OUTLETS 410+ – MAHARASHTRA

BPFT – MUMBAI

BLENDERS PRIDE MAGICAL NIGHTS :- BPFT PRE ACTIVATION BP LEP PROMOTION – ODISHA
CSD KOLKATTA

2 MALLS | 2 CITIES |4.8 LACS + FOOTFALL
| 51000+ ENGAGEMENT :- MUMBAI

BPRC – GUWAHATI FOOD AWARDS – ASSAM
PRE ACTIVATION BLENDERS PRIDE FASHION TOUR | OUTLETS ACTIVATED :-9 – GURGAON

100 PIPERS & HP/HPT SPOT SALES
100 PIPERS 12 PROMOTION

HP PLAY FOR A CAUSE

500+ GUESTS|1000+ GIH :- GURGAON HIMACHAL | TOTAL OUTLETS: 25
UTTRANCHAL | TOTAL OUTLETS: 15
CLUB BRANDING – AMBALA
HU | TOTAL OUTLETS : 12

PLAY BOY CLUB OPENING BASH- CHANDIGARH HP GWP SHELF DISPLAYS

NO. OF OUTLETS – 50:- KARNATAKA

RANGE MENTORING : ADVOCACY :- CSD

100 PIPERS – SWEEPSTAKES BAR SETUP CHEERS TO 12 :- TELANGANA

16 CLUBS :- KARNATAKA CLUB PROMOTION :- PUNE

BOWRING INSTITUTE MEMBERS DAY

2500+ ATTENDEES :- KARNATAKA HP – PLAY FOR A CAUSE :- ASSAM

HP PLAY FOR A CAUSE – UNION CLUB BERHAMPUR

TIMES BUSINESS AWARD- ODISHA HP – OSCARS :- ASSAM

IMPERIAL BLUE

IB- BULLET GIFT DISTRIBUTION- HAR

1076 RETAIL OUTLET ACTIVATED ACROSS 21 DISTRICTS |110 ARCH GATES INSTALLED.- HARYANA
PUNJAB NO. OF OUTLETS –2000 | CHANDIGARH :-NO. OF OUTLETS –85 | UTTAR PRADESH :-NO. OF OUTLETS –2124
BANGALORE :- NO. OF OUTLETS 325 + | DELHI :- NO . OF OUTLETS 200 | TELANGANA :- NO.OF OUTLETS – 2000 | WEST BENGAL :- 45 GATES INSTALLED

IB SNACKS PROMO

NO. OF OUTLETS: 20 :- MAHARASHTRA

CHIVAS TROLLEY EXECUTION AT CHIVAS
OPHELIA :- DELHI
CHIVAS XV FULL MOOD EVENT AT BO-TAI :- DELHI

CHIVAS XV LAUNCH AT 69 ML CHIVAS BAR TAKEOVER | MUMBAI

DEPLETION : 100+ BOTTLES:- LUDHIANA

CHIVAS TAKEOVER WITH JORDAN EDWARDS :- KARNATAKA

DEPLETION : 100+ BOTTLES:- LUDHIANA

MISS DIVA LED WITH CHIVAS :- KARNATAKA

BALLANTINE’S

BALLANTINE’S MEGA PROMO

DEL :-NO. OF OUTLETS:
132OFF TRADE), 47NON KEY & 47KA

HU :- NO. OF OUTLETS 10

PUNJAB :- NO. OF OUTLETS 47

UTTAR PRADESH NO. OF OUTLETS
–ON TRADE –27 / OFF TRADE -73

KARNATAKA :- NO. OF OUTLETS -22

BALLANTINE’S UNOFFICIAL EVENT :- DELHI BAR TAKEOVER WITH ALAN IRONSIDE :- KARNATAKA

ABSOLUT & BEEFEATER

BEEFEATER @ GIN EXPLORERS CLUB :- DELHI GWP – DIMAPUR (CSD)

ABSOLUT + JAMESON CROSS DAY DRINKING SESSION – DSOI DEHRADUN:- CSD
PROMOTION:- TELANGANA

ABSOLUT ELECTRIC– DSOI DEHRADUN :- CSD

JAMESON

THE IRISH TAKEOVER :- KARNATAKA BAR TAKE OVER:- MUMBAI JAMESON- GWP:- TELANGANA

JAMESON CONNECT :- MP
CERCLE WITH HOSH :- JAI VILAS PALACE – GWALIOR

SUPERSONIC :- PUNE | 12000 ATTENDEES | 11000+ GIHS

THE MALT LEGENDS

ABERLOUR TABLE STORY –ROSEATE-: DELHI

THE MALT LEGENDS AT PULLMAN JAZZ EVENING :- DELHI

JACOB’S CREEK

WINE FEST:- AP HAPPY HER’S ASSOCIATION :- CSD

HORS D’OEUVRES WITH HORTENSE CABOURET:- KARNATAKA

WINE FEST :- MUMBAI
CELEBRATING WOMANHOOD – AN EXPERIENTIAL EVENING:- DELHI CSD

THANK YOU