Visual merchandising & Retail design

There is extreme ignorance that prevails more than over 30 SIS like Project Eve, (SIS) outlets. These EBOs will be Parfait’s
among women when it comes to buying Central, Pluss, Jashn, Lady 21, amongst signature Experience stores, where women
lingerie. Most women don’t know their others. We will soon be expanding our retail can experience the size fitting techniques
correct sizes and usually buy what is presence in the southern and eastern parts and then shop accordingly. We will also be
uncomfortable and unappealing. Hence, of the country. present on major ecommerce platforms
our foremost aim will be to educate the including Myntra, Jabong and Nykaa.
customers about the right fit of the bras and How much significance do retail design Additionally, we will have SIS in large format
help them find the right size. Towards this , and VM hold for you? departmental stores like Lifestyle and
we will invest heavily in training employees. Shoppers Stop, as well as with ethnic retailers
Parfait India team (especially our store sales VM is an integral part of the brand has like Jashn. The reason for taking the latter
associates) will be well-trained product started for its B2C model, VM would route is that when customers spend close to
fitting specialists who will provide on-site definitely contribute to brand image Rs 1 lakh for traditional Indian wear, they will
product fitting service to help find the strongly. not mind spending on plus-size lingerie that
right size of products for customers upon will complement the attire. l
request. We believe that a woman will be What’s the turnover of the Parfait Group?
more confident, comfortable and healthy Payal Gulati
when she wears the right size of bra. Parfait Group’s turnover as a whole is about
USD 10 million and has achieved an average
What’s your current retail presence and YOY growth of 20% plus in the last 5 years.
what are the plans forward?
The company is also entering the B2C in
We are currently present across the country India. Any thoughts you would like to share
through 10 online mediums like Lifestyle. on the business dynamics of that segment?
com, Nykaafashion.com, Myntra.com,
Lastinch.in, Nubella.in, Oxolloxo to name a Yes, we are getting into the B2C model
few. We have also made an offline presence for the first time by setting up exclusive
in the northern and western markets with business (EBO) and 150 shop-in-shop

51 J u l y 2 0 1 9

RETAIL YATRA Powered by

INDORE Where old world charm meets
new age zeal

Call it the cleanest city in India, Food Paradise or Namkeen capital, there’s no escaping
the fact that Indore has many charms and many ways to win your heart. The city that
is popular for its Poha and Jalebi, history, lifestyle, waterfalls, and love for Cricket is our
next Retail Yatra destination.

VM&RD’s Retail Yatra is a special section dedicating to mapping tier 2/3 retail markets
in the country. This year we choose Indore – reportedly the largest and most populous
city in Madhya Pradesh. Besides being the district headquarters, Indore is also an
education hub and by the looks of it, is also fast emerging as a retail hub. Selected
as one of the first twenty cities to be developed as Smart Cities, Indore has also
been officially ranked as India’s cleanest city for 3 years in a row,as per the Swachh
Survekshan. Being the commercial capital of Madhya Pradesh, Indore is also witness
to large scale business activities on a daily basis.

So it was with high expectations and a brief R&D that we arrived at Indore to get a
sense of the retail scape in the city, meeting retailers across categories - lifestyle, luxury,
F&B, and electronics. These are retailers who have not just made a mark through their
disruptive business ideas, but have also made ‘Indorians’ proud with their innovative
business ideas and social zeal.

It was thus a pleasant surprise to learn that the Indore market has an eclectic range to
offer its customers - from street shops to branded showrooms.

Also, what struck us right from our very first encounter with Indore’s retailers was their
warmth and friendliness. It’s a city where first generation hospitality meets 2nd & 3rd
generation dynamism and zeal. Huge spaces, appealing designs, attractive facades,
good infrastructure, and homegrown products all add hues and variety to this city’s
retail scape.

Take a look at the next few pages as we take you through the journey of some
prominent retailers we met in Indore.

Mohit Manghani

July 2019 52

It’s all about building lasting customer relations Agarwal
Stores
Late Shri Kanhaiya Lal Agarwal founded Agarwal Stores in 1936 with limited resources and ample
determination. Today Agarwal Stores stands as one of the most popular readymade garment stores in Indore.

Rajkumar Agarwal (Left), Director, Agarwal Stores & Mayank Agarwal (Right),

I Director, A3 Stores

“ t has been a long journey. My father started
this business in 1936. He always believed
in the principle of fixed prices and quality

materials. Through his sheer hard work and
principles, we entered the garments retail
sector in 1980s and became what we are
today,” says Rajkumar Agarwal, Director,
Agarwal Stores.

Agarwal has three outlets in Indore with of long committed customers today prefer Today Agarwal Stores is looking to expand
the latest outlet (A3 Stores) getting opened Agarwal Stores over others. “The major within the existing outlets while focusing
just 2 years back. Spread over 30,000 sq reasons for the success of Agarwal Stores on the ladies segment. Rajkumar Agarwal
ft space, A3 has been designed keeping have been the personal attention given to shares, “Sarees, lehngas, and ethnic wear are
youth and contemporary tastes in mind. customers, the sincere relations, fixed prices, our main focus. We will dedicate a space of
“We have a different customer base and a and quality control. We have always believed about 10,000 sq ft just for the ladies segment.
different marketing approach for A3. It has in this and today we see the grandchildren We always believe in giving value to our
been designed keeping the urban culture of our long committed customers buying customers and this has been our success
in mind. As part of the marketing plan for from our stores. This is more satisfying than mantra. We are also planning to introduce
it, we are running an advertisement on PVR anything else.” more brands to A3. “ l
screens targeting young consumers,” informs
Agarwal.

With over 200 employees working across the
outlets, Agarwal Stores has made a mark for
itself in the city of Indore. The success can be
seen in the fact that even the 5th generation

53 J u l y 2 0 1 9

Anand ‘Indore customers are receptive to new retail
Jewels concepts’

Established in November 2015, Anand Jewels has already made a name for itself among the list of top jewelry
brands in Indore, driven by value added offerings and by establishing trust among its customers.

Spread over 36,000 sq. ft., Anand Jewels We are also offering a lot of customer- In terms of store design, Anand Jewels roped
has succeeded in making a mark in an oriented marketing plans wherein we in DCA architects for the store aesthetics.
industry ruled by 50 to 150 year old create awareness among customers on Talking about visual merchandising and
brands. “We built this store around a totally gold, international gold pricing, on how store design, Gaurav Anand shares, “The
modern concept, although jewellery is a very gold gets converted into carat, etc. Since we location of the store, size, elevation, jewelry
traditional business. We have tried to adapt launched we have been the largest retailer sections is very important. Keeping this
to today’s retail format. I would say that we with a single store in the region.” in mind, the store was designed with the
have achieved remarkable success in a short concept of giving customer a lot of space
time, given that any established name in this Establishing the first outlet especially in a to browse and buy. In terms of visual
business is at least 50 or 100 years old,” says tier-2 city is always challenging. The key is merchandising, we still need innovative
Gaurav Anand, Director, Anand Jewels. to focus on the buying power and mindset people who can do their bit to enhance the
of the consumer. “Indore customers are way we showcase our products. We have
Talking about the retail brand’s success modern and receptive as far as new retail good interiors, good environments, good
factors, Anand says, “The major reason for concepts are concerned. A lot of brand pull technology but we can really improve on
the success of Anand Jewels has been its is there for a new brand and customer wants our displaying skills in this industry where
transparency and the practice of giving value for the money they invest in. It is a VM can help.”l
value offerings to the customers. Getting challenge to make a place in the consumer’s
trust was our number one agenda. We mind in the beginning, but if a brand can
offer transparency of pricing as well as achieve that, definitely one can do well in
authenticity of product to our consumers. a market like Indore,” shares Gaurav Anand.

July 2019 54

Apna shop for apna namkeens … Apna
Sweets
Indore is famous for its khatta meetha namkeen, sweets, poha, laung sev, shikanji and a variety of mouth-
watering delicacies. Providing these sumptuous delicacies to the natives of Indore for the last 35 years is Apna
Sweets.

Established under the mentorship rates low to give the best quality to our Lavansh Rathore, Director
of Prakash Rathore, Founder, Apna consumers,” explains Rathore. Apna Sweets
Sweets, the retail brand has evolved
into a premier space for delicious sweets In a market crowded by MNCs, global Apart from reaching consumers’ hearts
and namkeens. “With a mission to serve brands and malls, Apna Sweets stands through mouthwatering sweets, Apna
quality at affordable rates, my father started out because of its complete focus on in- Sweets has also been involved for long in
Apna Sweets on a very small scale. The first house processes. “The entire production social initiatives like offering employment
outlet was very small with only sweets as our of sweets, masala and vegetables happens opportunities to the specially abled. “In
deliverables. Later we introduced namkeens in-house. We also keep our packaging 2017 the President of India, awarded my
and bakery products in our outlets,” says simple and avoid plastic. This gives us an father, Prakash Rathore, for his dedicated
Lavansh Rathore, Director, Apna Sweets. advantage over our competitors and helps service to the community and his noble
us maintain our brand identity,” explains gesture,” informs Rathore. Well, with the
Today Apna Sweets has 12 outlets in Rathore. focus on just the right things, Apna Sweets
Indore, 2 in Ujjain & 1 in Dewas that focus certainly has a sweet future. l
on upper middle, middle and lower middle Having establishing itself as a popular
class segments. The success behind these brand, Apna Sweets now looks to expand
numerous outlets can be attributed to the its presence into different segments. Says
Apna Sweets motto of: ‘No compromise in Rathore, “We have now forayed into the
quality, honest pricing, and timely delivery’. world of adventure sports & game zone.
“We always believe in giving value to our The adventure park with the Apna Sweets
consumers and in serving quality products restaurant is under progress and we also
at fair prices. Food is a global property so plan to start hotels under the same brand
we have always focused on keeping our name.”

55 J u l y 2 0 1 9

D.P. Committed to awareness creation
Jewellers
At a time when jewellery was hardly affordable in the market of Ratlam, DhoolChand Kataria, Founder, D.P.
Jewellers took the jewellery retailing journey further, bound by a set of principles and pure hard work.

It was in the year 1940 when Iconic Jewellery Amit Bandi, CEO, D.P. Jewellers Vikas Kataria, MD, D.P Jewellers
brand, D.P. Jewellers, was set by the Late
DhoolChand Kataria in Ratlam. Talking
about the origins of the retail brand, Amit
Bandi, CEO, D.P. Jewellers, says, “DhoolChand
Ji always believed that if a customer buying
the jewelry comes back, he should always
get his money back. Jewelry was not just an
ornament but a commodity of investment
for him. With that thought he started this
journey and eventually Ratlam became a
hub for buying the right jewelry.”

From being a household name in Ratlam awareness programs & solitaire awareness that encourages them to deposit their
to expanding into four different cities, D.P. programs. “Customer first has always been jewelry with D.P. Jewellers for 10 months,
Jewellers has now become a mass brand. the approach of D.P. Jewellers. We have and replace it with a new jewellery of same
Amit Bandi, shares, “In 2010, when the been giving innovative solutions to our weight and same purity in the 11th month
4th generation entered this business, the customers. The major focus of our initiatives without any cost. This is promoted as an
journey transitioned from Ratlam to Indore is to educate the customers on what alternative to storing them in bank lockers
and then expanded to Udaipur and Bhopal. they need to keep in mind while buying and paying monthly rents.
Today we have 4 stores and also have a jewellery, solitaires or diamonds,” explains
brand kiosk store in Bhopal, in association Amit Bandi. With all these initiatives, D.P Jewellers has
with Divine Solitaires, which is the first of its over time, become a synonym for trust,
kind in the industry.” Reiterating the brand’s focus on values, purity & honesty. In terms of expansion, D.P
Vikas Kataria, MD, D.P Jewellers, says, Jewellers plans to introduce two new outlets
With an aim to create awareness and “Jewellery is much more than a piece of in Bhilwada and Kota before December
influence consumers on the right choice precious metal.” As a demonstration of this, 2019 and has roped in Aftab Bandukwala,
of jewellery, brands and fair pricing, D.P. D.P. Jewellers offers its consumers another V-design Architectural Solutions Pvt.Ltd to
Jewellers conducts product melas, product exciting solution called the ‘Golden Locker’ design the new outlets. l
exhibitions, knowledge series, diamond

July 2019 56

Riding high on the ‘6 C’s’ of success Lotus

Popularly considered the one-stop-destination for quality electronic products in central India, Lotus, launched
on 5th April, 2000, is driven by the concept of 6C’s- Comfort, Convenience, Choice, Care, Competitiveness and
Commitment.

Offering a diverse range of world- Rajendra Raje, Director, Lotus terms of ambience and quality of interaction
famous brands like Apple, Samsung, we have. This is where dynamic signages
Sony, LG, Philips, Videocon, Dell, In terms of space and ambience, Lotus and store aesthetics play a huge role.”
Lenovo, Panasonic, HP, Nikon, Canon, stores are comparatively bigger and
Whirlpool, Hitachi all under one roof, Lotus brighter in size than any other electronics This is also where the role of VM becomes
has achieved remarkable success in its store. The huge space of the showrooms important. As Raje points out, electronics
journey of just 19 years. “We started our enables customers to get better visibility is a segment where the frequency of
first store in 2000 which was followed by and feel of the products in one place. consumer purchases is not that high. So
two more stores in Indore. The first store while setting up a shop is easy, sustaining
from Indore was in 2009 and after that we In terms of store design and visual it is difficult. Hence, there is a need for
ventured to different cities - Bhopal, Ujjain merchandising, Rajendra Raje believes, “It is professional agencies to partner with
& Raipur,” says Rajendra Raje, Director, Lotus. important to keep up with the recent trends for mutual business gain and growth.
of in-store design, new technology and “There are not many experts in visual
Having established its presence in 7 cities visual merchandising. We try to provide a merchandising in tier 2 and tier 3 cities. VM
with 14 stores, Lotus plans to add another good shopping experience to consumer in is an ongoing activity and there is a need for
store to its kitty by opening a new outlet more professional VM agencies in Indore. If
in Bhilai. The store size of the outlets varies we prosper, the agency we partner with also
from 8000 sq ft to 15,000 sq ft. grows,” says Raje.

One of the most important aspects behind The emergence of E-commerce has also
the success of Lotus has been its customer brought in a few challenges to brick and
centric approach. “We deliver what mortar retailing of electronics, but the
customer wants. We have always believed in overall consumer buying has not been
the concept of 4C’s - Comfort, Convenience, influenced much in this market. Raje sums it
Choice, Care. Later we added two more up thus, “Shopping is an experience in itself
C’s in our offerings - Competitiveness, that no digital device or online portal can
Commitment,” explains Raje. provide. However, E-commerce has thrown
a challenge in terms of the pricing. But then
end of the day, the customer will look at the
overall package, and not just the price.” l

57 J u l y 2 0 1 9

Mehidpurwala ‘Furniture retailing needs a spacious
Furnishers environment’

In a journey spanning nearly 135 years, Mehidpurwala Furnishers has built its reputation as one of the
renowned manufacturers and suppliers offering an exclusive assortment of furniture with high aesthetic
appeal

sq ft in Indore and another one in Raipur
with a space of 1, 30,000 sq ft. “Furniture
is one product that requires a tremendous
amount of space. In tier 2 cities, you see
that furniture is generally sold in a space of
2,000- 3,00 sq ft or mostly 5,000 sq ft. Our
focus is specifically on furniture and we
display it in a spacious environment. We are
not jack of all trades; we are just master of
one,” explains Adnan Raja.

Adnan Raja, CEO The spacious 8-storey Mehidpurwala outlet In terms of store design and visual
Mehidpurwala Furnishers Pvt. Ltd. at Ring Road in Indore has different floors merchandising, Mehidpurwala focuses
allotted for different segments. It comprises largely on in-store aesthetics. The in-house
I“ nitially in 1885 when my grandfather’s an exclusive store section (ground floor), design team of Mehidpurwala designs the
father used to do business, his focus was office (second floor), dining room furniture store and looks after elevations, flooring,
on the basic needs of that time, like earth (3rd floor), living room furniture (4th floor), electricals and furniture. The design team
moving equipment, safe wells, safe almirahs, bedroom furniture (5th floor), office (6th also plays a crucial role in overseeing
etc. My grandfather expanded from that, floor), exclusive section (7th floor) & garden projects -be it offices, homes, hospitals or
foraying into core furniture business and furniture (8th floor). colleges.
that’s when we started manufacturing chairs,
tables, office tables etc.,” says Adnan Raja, In terms of expansion, Mehidpurwala plans One of the key success factors for
CEO, Mehidpurwala Furnishers Pvt. Ltd. to introduce a new showroom of 62,000 Mehidpurwala is its strong belief in
maintaining long-term relation with its
Today Mehidpurwala has 4 impressive customers. This added to its decades of
stores in Indore with an overall space of experience, expertise and in-depth market
around 2 lakh – 2.5 lakh sq.ft and 1 huge knowledge, has ensured that it successfully
store in Bhopal spread over 65,000 sq ft. caters to the needs of the market.l
“In 1998 we started with Palasia showroom
with a space of 8,500 sq ft and that’s how
we grew into display retail. That outlet was
a first of its kind and twice the size of any
competing brand we had here. After that,
we inaugurated a new showroom in 2005
with a space of 1 lakh sq ft, that also became
our head office, and it was a one of its kind
furniture store in India because in 2005
no space came close to 1 lakh sq ft in this
market,” shares Adnan Raja.

July 2019 58

“Your store vibes matter a lot” Punjabi
Saraf
Built around the core principles of transparency and quality, jewellery retailer Punjabi Saraf, which was set up
in 1947, has today carved a distinct position for itself, having won some prestigious awards too.

LSumeet Anand, Founder, Punjabi Saraf Media Campaign of the year and many With growing competition and competitive
ate Shri Harishchandra Anand laid the more. prices, Anand believes the right kind of
foundation for a long-lasting bond solution providers should enter the market
between Punjabi Saraf and the city of Offering a diverse range of jewelry styles as quality solutions are missing. “In the
Indore in 1947. Known for its transparency and designs such as bridal diamond jewelry, jewelry business, there is a different kind of
and quality, Punjabi Saraf has two grand bridal gold jewelry and collection like competition today. Slashing margins has
outlets in the city - one right at the heart of Adam, Royal Jadkaari, Love Bonds, Forever become a huge challenge for us as cheap
the city at Bada Sarafa Bazaar and the other Mark , etc., all under one roof, Punjabi Saraf competition brings down the margins.
at Racecourse road. seems to have left no stone unturned in its There are many things to look at in this
efforts to give customers a wow experience. industry such as the returns on investment,
Sumeet Anand, Founder, Punjabi Saraf, “My customers should expect more every rotation of stock, dead stock, etc. So we
attributes the organization’s success to time they visit the store. I always think on need the right people to provide quality
honesty and good intentions, which have behalf of a customer and that is why we solutions in the right time frame.”l
been the retailer’s success mantras. “If you keep upgrading our services. For example,
have good intentions to serve, things rarely valet parking was a luxury at one point;
go wrong. Your vibes and your store vibes today it is a need. So we try to add on new
matter a lot. Ethics are more important than things continuously.”
anything. This has been the major reason
why we stand where we are today.” In terms of store design & visual
merchandising, Punjabi Saraf prefers a
Punjabi Saraf has won numerous minimalistic approach. “The idea is to keep
prestigious awards in the past such as the it classy and minimal, rather than going for
Retail Jeweller Award 2007 for excellence in overselling or pushy sales. As for the team,
jewelry retailing, Retail Jeweller Award For my wife handles the entire VM operations,
excellence, 2008, a national award for Best while for the store design we work with
Single Store in Central India (East) for the Arjun Hablani from Hablani Architects pvt
flagship store at 56 Dukan, Palasia, GJTCI Ltd.,” explains Sumeet Anand.
Excellence Award, the 3rd edition, National
Jewellery Award for the Best Digital/Social

59 J u l y 2 0 1 9

G Sachanand ‘Getting the right VM talent is a challenge’

Having made its presence across 7 stores in Indore, G Sachanand knows no boundaries. With a vision to create
over 25 outlets in the city and give more value to its customers, G Sachanand stores have been catering to
consumers’ diverse needs for the last 60 years.

Kartik Sachanand, Assistant Managing
Director, G Sachanand

that creates a silent brand for you. Back when
we started nobody was even familiar with the
terms store design and visual merchandising.
But today these aspects play a significant role
in the store’s business. We visit a lot of cities
just to understand the current market trends
and adapt them to our stores.”

W“ e were established in 1959 as a “Today we are into every type of trade that As part of its efforts to continuously enhance
suiting & shirting manufacturer happens in the garment segment – be it its store aesthetics and in-store designs,
and then forayed into wholesale, manufacturing, distributing, or trading. This G Sachanand is constantly looking for the
manufacturing and ready-made garments. has been largely possible through our highly right talent. “Getting the right kind of talent
Today we have 7 outlets in the city - 3 full dynamic approach in a market like Indore for VM is challenging. You can find good
family stores & 4 speciality stores,” says Kartik where the preferences of the customers keep interior designers, but getting a good visual
Sachanand, Assistant Managing Director, G changing.” merchandiser for your daily changes and
Sachanand. daily planning is difficult. It would be nice
In terms of store design and visual to come across people who are willing to
According to Sachanand, what has really merchandising, G Sachanand has been break the monotonous pattern and bring
driven the retail brand’s expansion plans evolving and does a lot of research and creativity,” says Kartik Sachanand. Spread
has been its sustained relations with the development before introducing a new over a total area of 1 lakh sq ft across all the
customers and the highly dynamic pricing. outlet. “Visual Merchandising is something Indore outlets, G Sachanand looks to open
another 25 outlets in the near future. “We are
planning to go for about 25 touch points in
the state. With a focus to improve the overall
consumer’s experience, we aim to bring more
innovative designs and bring more unique
experiences that remain with a customer,”
says Sachanand on an upbeat note. l

July 2019 60



Column

Make your store a community hub

Keith Ware, Director of Brand Environments, Dalziel & Pow, shares some insights on how converting a store space into
Ta community hub can serve many purposes, both for the brand and the community at large.
o thrive in today’s retail landscape, of both. These communities often exist and retail spaces can be the perfect place to
brands are transforming their brick- online where customers worldwide chat facilitate them.
and-mortar stores. They’ve gone from to each other. Brands can listen in, speak

purely being places of transaction to spaces to fans and even bring them on board on For activewear brand Lululemon’s flagship

for brand storytelling, learning and enjoying. certain occasions. Digital native beauty store on Regent Street, we designed the

Consumer behaviour is also changing – we brand Glossier has long been focused on space so it would also function as a hub

now live in the ‘experience economy’ where community. Launching off the back of for the community. The first floor houses a

people prefer to do more, not buy more. online beauty platform Into the Gloss, the curated community space, with a wellness

As a result, brands are finding ways to up website already had a large amount of kitchen full of healthy food and drinks

the experience, making stores interactive, followers as potential customers. Now, its to hang out in and a flexi-space for yoga

engaging, and bringing in more things to do most dedicated fans are in a Slack channel practise and other classes. Here, fans of

and better ways to connect through things where they discuss the brand and give the brand can meet each other and work

like cafes and workshops. Brands aiming for Glossier insight into the types of products out together – which also serves as great

even greater engagement are also using they’d like to see next. motivation to keep up a fitness routine.

their stores as community spaces for loyal Building communities online is a great way Premium cycling apparel brand Rapha has

customers. to create a network of fans that keep each a membership program where those signed

Community building with experiential other engaged. However, brands should up can take part in regular rides or training.
also consider building and catering to Its retail stores are known as clubhouses and
engagement
communities in person where they can offer members and non-members alike can get

Certain brands accumulate dedicated different experiences. Meet-ups, discussions together in the café, watch cycling events,

followers. It can happen organically or and workshops are all ways to connect view exhibitions or attend workshops. The

strategically - usually it’s through a mixture customers to the brand and to each other clubhouses also host member-only events

July 2019 62

and are often starting points for rides, The brand answers the need for knowledge app usage and engagement. Nike also gives
giving members reasons to visit regularly. and reassurance for new parents, building members reasons to keep coming back.
a supportive community. A studio space There’s a vending machine where members
When a brand can elevate the community hosts pre-natal classes, product demos can redeem rewards, a lounge to relax in
space & lifestyle and wellbeing activities such as yoga, and and various other services.
transforms into a children’s play area on the
Having an engaged brand community weekend when more families visit. The Baby When a community forms around a brand,
is a huge advantage as it leads to more Canteen also offers a space to get together, the brand becomes more meaningful to
customer loyalty and retention. Hosting eat and relax. its most loyal customers. In return, brands
the community regularly in stores gives should facilitate these communities where
fans a chance to share their interests with Nike has also developed a new store they can. Turning stores into community
other people and their frequent visits may concept, Nike Live, to cater to its NikePlus hubs means they can keep customers
drive more sales. It also means the brand members. The first opened in Melrose, LA engaged through regular activities, events
becomes a significant part of people’s last year and acts as both a store and service and by creating a sense of belonging in the
lifestyles. These events are likely to be seen hub for the brand’s local community. City- space. All of this works to create deeper
by casual customers too who might want specific products are stocked according to connections with customers and form long-
to join in, meaning the community grows data on things like local buying patterns, lasting relationships. l
organically.

To cater to communities in-store, the space About the Author
needs to be able to facilitate them. Flexible Keith Ware, Director of Brand Environments, Dalziel & Pow
spaces work well, particularly if there isn’t Keith is responsible for managing D&Ps Brand Environments Department and overseeing
much room, as it means the brand can host client service & development for a number of key clients. He’s also at the helm of key
a variety of events or display merchandise strategic development projects that contribute to the growth of D&P. Keith has exceptional
when no scheduled activities are taking experience in design and project management, working in retail and consultancy and his
place. Cafes or lounge spaces can serve knowledge has helped brands develop their offers globally. He has been instrumental in
as a meeting point. Another important helping D&P grow its business globally, with a particular interest in the Indian region.
consideration is event programming.
Events need to be relevant to the brand 63 J u l y 2 0 1 9
and its fans, catering to their interests and
lifestyles.

We created Marie’s Baby Circle, a parent-
focused baby brand in South Korea which
has one of the world’s lowest birth rates.

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Parmar techno Park, Vasai East Email: [email protected]
Fixtures Mumbai-401208, Maharashtra www.argolighting.in
Tel: 9820615662
Dolphins Steel Arts Email: [email protected] Focus Lighting & Fixtures Pvt ltd
41,Gokuldham,Fulpura Highway Road, www.renamretail.com A 1007-1010, Corporate Avenue,
Sidhpur -384151 Gujarat Satin Neo Dimension Sonawala Road, Goregaon (E)
Mob: 9969359014 Plot No. 22 Sector-4 IMT Manesar,Near HP Mumbai-400063
Email: [email protected] Petrol Pump, Manesar- 122051, Haryana Tel: 022-26865671
Dovetail Furniture Pvt Ltd Tel: 0124-4283201/03/09 Email: [email protected]
No.240/B Bommasandra Industrial Area Email: [email protected] www.pluslighttech.com/trix.co.in
Hosur Road Anekal Taluk www.satinneodimensions.com
Bangalore -560099 Karnataka Kalatmak spatial systems pvt ltd Gardler Lighting India Pvt Ltd
Tel- 080-27832430/27835927 Plot No. 7E 'KIADB' Industrial Area, Unit No 826 The Corporate Center,
Email: [email protected] Chintamani Road, Pilgumpe Gate, Hoskote, 8th floor Nirmal Lifestyle
www.dovetail.in Bangalore-562114, Karnataka LBS Marg, Mulund
Elemental Fixtures Pvt Ltd Email: [email protected] Mumbai- 400080, Maharashtra
Works Plot No 29, Veerasandra Industrial www.kalatmakss.com Mob: 9742686663
Area, Electronic City Post Kingsmen Fairtech Interiors Pvt ltd Email: [email protected]
Bangalore 560010 Karnataka B1 Extension / F1, Mohan Co-operative www.gardlerlighting.com
Tel: 7760686961/62/63 Industrial Area, Mathura Road,
Email: [email protected] New Delhi-110044 J.N Lighting India LLP
www.elementalfixtures.com Tel: 46606123 Mob: 8826892123 1501-1502,15th Floor,Remi Commercio,
Creative Indian (Monarch Enterprises) Email: [email protected] off new link road, Andheri West,
3/97 J. Karia Industrial Estate, Musa Killedar www.kingsmenindia.com Mumbai- 400058, Maharashtra
Mob: 9821246770
Email: [email protected]
www.hybec.net

24 X7

SERVICE

One stop +91- 8826962607
destination +91- 9910568610

of A-Z [email protected]
Retail Needs [email protected]

Delhi / NCR

www.fictiveclan.com

July 2019 64



Lighting Technologies Pvt Ltd. Clone Mannequins Tel: 40567440 Mob: 9810280168
MC Junction, #201, 3rd Main, D9/4, Okhla Industrial Area Phase II Email: [email protected]
Kasturi Nagar, New Delhi- 110020. Mob: 9810009101 www.hggpl.com
Bangalore- 560043, Karnataka Email: [email protected] Jyoti Display
Mob: 9880597918 www.clonemannequins.com Gala No, A-13, Dal Mill Compound, Opposite
Email: [email protected] In5nite Solutions Tata Motors, Near Bharart Petrolium, Pelhar
www.Itcompany.com Office No.10, 2nd Floor, Chairman layout, Road, Nallasopara East Mumbai- 401208,
9th Main Banaswadi, Maharashtra Mob: 9167397801
Rayline Bangalore- 560043, Karnataka Email: [email protected]
2nd Floor, Shivalapuri Building No. 3 Email: [email protected] www.jyotidisplay.com
Ekambaram Industrail Estate Alapakkam, LP Flex Sign Systems India Pvt Ltd
Porur, Chennai- 600116, Tamil Nadu Retail Design Firms No. 38, thiruneermalai Road, Nagalkeni,
Mob: 9500089887 Chrompet, Chennai- 600044, Tamil Nadu
Email: [email protected] PMC-Harshil Khichadia Email: [email protected]
Ground floor, We work, Raheja Platinum, www.lpflex.com
Red Lighting Sag Baug Road, Off Andheri Kurla Road, Sachin Sign Craft
101, 1st Floor,Cello The Plaza,Above Andheri (E), Mumbai- 400059, Maharashtra Shop No. 122-123, Sunil Complex Grain
Makwana Steel,V.P.Road, Vile Parle (West), Mob: 7021244780 Market, Latur- 413512, Maharashtra
Mumbai-450056, Maharashtra Email: [email protected] Mob: 8007888788
Mob: 98926 92693 Jayant Chheda & Associates Email: [email protected]
Email: [email protected] 515,518 Zest Business Spaces www.sachinsigncraft
www.red-lightings.com M G Road,Ghatkopar(East) Silver Sign Pvt. Ltd.
Email: [email protected] 3E/8, Jhandewalan Extension
Royallux Lighting (ILC) www.6px.in/jca/ New Delhi - 110055
D-234,Sector 63, Space-X Mob: 9873701005
Noida- 201301 Ground floor, A2314, Greenfield Colony, Email: [email protected]
Mob: 8860009222 Faridabad- 121010. Mob: 9910052028 www.silversignindia.com
Email: [email protected] Email:[email protected]
www.ikioledlighting.com www.space-x.co.in VM & Props

Machine & Material Signage & Graphics Eye Candy
A-238, Okhla Ind Area, Phase-1
Avery Dennison Aarkay Signs New Delhi- 110020
201, A Wing Corporate Centre, Opp Site Kingar Signs Private Limited Tel: 011-41650168/46026168
Trade Star Bldg, Andheri Kurla Road, 103,East Of Ngef Layout,Katurinagar, Mob: 9999684952
Andheri(E), Mumbai-400059 Bangalore- 560043, Karnataka www.ecvindia.com
Mob: 9819244387 Mob: 9841521311 Fictive Clan
Email: [email protected] Email: [email protected] S-49/35, DLF PHASE-3, Gurgaon-122002
www.averydennison.com www.aarkaysigns.com Mob: 9910568610
Email: [email protected]
Mannequins Euroceil Systems Pvt Ltd Shrishti Creations
G.F , ‘PRS Centre’ # 373-376, 1st Cross #22, Krishna Reddy Industrial Estate,
Abstract Mannequin Pvt Ltd Street, Nehru Nagar, Chennai 600096 Opp Tin Factory
298, Prakash Mohalla Tamil Nadu Mob: 91769 22648 Bangalore- 560016, Karnataka
East of Kailash, Email: [email protected] Mob: 9900503806
New Delhi www.euroceil.com Email: [email protected]
Tel: 011-26233457
Email: [email protected] HG Graphics
www.abstractmannequins.com F/35, Okhla Industrial Area Phase 1 Near
Courtey Honda, New Delhi- 110020
July 2019
66

www.media4growth.com www.retail4growth.com
67 J u l y 2 0 1 9



Infinite possibilities ... Denver RT Showcase Lighting Series
With built-in motor, produce the moving

light beams by automaticallly rotation

Size : Ø160mm / Ø138mm
Power : up to 24W

CCT : 2700K - 6500K
CRI : up to 95 CRI
Beam Angle : 20°

83 ø143

www.argolighting.co.in ø135
ø160

[email protected]