brandbook_layout_1-31_V3

A better way to get paid.

Lorem ipsum dolor sit amet, consectetur
adipiscing elit. Ut ut fermentum lacus,
eget finibus sapien. Nullam interdum eget
leo sit amet tristique. Donec id fringilla
lectus. Nullam ornare magna quis tellus
aliquam porttitor. Nulla vitae dolor diam.
Praesent odio eliquam sed iaculis ligula.

I SumUp Brand Book 2018

Lorem ipsum dolor sit amet, consectetur
adipiscing elit. Ut ut ferme zxds ntum lacus,
eget finibus sapien

II Executive summary

Content

III SumUp Brand Book 2018

01 Introduction 12
02 Who we are & what we do 19
03 For whom we thrive 24
04 Key contacts 42

IV Table of content

01 SumUp Brand Book 2018

01 Introduction 14
Our manifesto 18

Message from CEO

02

Lorem ipsum dolor sit amet, consectetur adip-
iscing elit. Ut ut ferme zxds ntum lacus, eget
finibus sapien asdasv ava



Our manifesto

We believe in the everyday hero. Those
their passion and the resilience to reali
anyone should be able to start their ow
company, we provide small businesses
de-hassle their lives and connect with
aim at developing an ecosystem aroun
hundred of thousands of businesses t
allow them to focus on what they love
Their success is our success.

01 SumUp Brand Book 2018

e who have the courage to follow
ise their dream. We believe that
wn business. As a financial technology
s with powerful tools to thrive,
their customers. At SumUp we
nd payments, in partnership with the
that trust us. We empower them and
to do.

02 Introduction Our manifesto

courage.
passion.
resilience.
trust.

01 SumUp Brand Book 2018

Our merchant’s success
is our success.

02 Introduction Our manifesto

Lorem ipsum dolor sit amet, consectetur adipiscing
elit. Ut ut ferme zxds ntum lacus, eget finibus sapie-
nas sdfasdvs.

01 SumUp Brand Book 2018

02 Introduction Message from CEO

Lorem ipsum dolor sit a consectetur
adipiscing elit. Uts ntums, eget finibus sa
sdfsdf pien

01 SumUp Brand Book 2018

Message from CEO

Lorem ipsum dolor sit amet, consec “Lorem ipsum dolor sit amet,
tetur adipiscing elit. Mauris vel diam conse ctetur adipiscing elit.
feugiat, commodo odio ac, accumsan Mauris vel diam fmm asdao
nisi. Class aptent taciti sociosqu ad litora dpawfa tend gsqu asdfsed lite.”
torquent per conubia nostra, per inceptos
himenaeos. Nam porttitor blandit tem- viverra mauris. Maecenas porta, massa non
pus. Vivamus bibendum vulputate finibus. consequat pellentesque, quam lorem tec
Phasellus et est semper, semper nulla eget quam pellentesque, ullamcorper odio
commodo, gravida arcu. Etiam a odio a nulla nec, viverra mauris. Maecenas porta, massa
dapibus imperdiet. Suspendisse ut nisi quis non consequat pellentesque, quam lorem
nisl aliquet faucibus. Sed nisi enim.Afel eget tempus quam, ut viverra velit eros non
feugiat sollicitudin. Integer pellentesque nunc. Nulla congue rutellentesque mattis
tincidunt purus, ac lobortis nunc sagittis urna vel metus pretium, eu tincidunt tortor
id. Aene id. Aenec eget quam pellentesqer cccumsan., pharetra vitae lorem n kjhkjjon,
pellentesque tincidunt purus, ac lobortis pulvinar vehicula.Ourna. Maecenas a orci
nunc sagittis id. Aene id. Aenec eget quam pharetra, tempoper sollicitudin. Nuncurus,
pellentesque, ullamcorper odio nec, viver- ac lobortis nunc sagittis id. Aenec eget
ra mauris. Maecue, ullamcorper odio nec, quam pellentesque, ullamcorper odio nec,
viverra mauris. Maecenas porta, massa non
consequat pellentesque, quam lorem tm,
eu tincidunt tortor cccumsan.

Daniel Klein

02 Introduction Message from CEO

01 SumUp Brand Book 2018

02 Who we are & what we do 22
What drives us 24

How we see the world 30
Vision & Purpose 32
The way we grow
Timeline of Sumup
Our territories

02

Lorem ipsum dolor sit amet, consectetur adipiscing
elit. Ut ut ferme zxds ntum lacus, eget finibus sapie-
nas sdfasdvs.

01 SumUp Brand Book 2018

Chatper 02 Who we are & what we do

What drives us?
How we see the world

World never stops.

Technology constantly changes and
the world evolves. This disruption
brings both challenges and
opportunities to all walks of life.

01 SumUp Brand Book 2018

While the future predicts that work will be At SumUp, we aspire to become the global
all about mobility, flexibility and autonomy, leading card acceptance brand. We have the
affordable financial technology should be powerful technology and the witty and caring
wide-spread. Therefore, it should not only be people to fight for financial inclusion.
accessible by the big players in the market,
but accessible to everyone. This will ensure
that each entrepreneur has equal chances
of succeeding and growing and is thus
empowered to follow their passion.

02 Chatper 02 Who we are & what we do

Lorem ipsum dolor sit amet, consectetur adipisc-
ing elit. Ut ut ferme zxds ntum lacus, eget finibus
sapiensdf sdfsd sd.

01 SumUp Brand Book 2018

02 Chatper 02 Who we are & what we do

What drives us?
Our vision

Lorem iiawkffj iofndkfn sef parwe akfie
aoefsrg aewofsmrj fur alen ufmcig hyus
okdfxdv sdxxeghsn.

01 SumUp Brand Book 2018

Our purpose

Lorem iiawkffj iofndkfn sef parwe akfie
aoefsrg aewofsmrj fur alen ufmcig hyus
okdfxdv sdxxeghsn.

02 Chatper 02 Who we are & what we do

What drives us?

01 SumUp Brand Book 2018

Our values

Overall, a brand is not so different from a work and coexist while also working as
person. A strong brand has a set of values guiding principles. They are a reflection of
that shape its brand personality in the same SumUp’s unique personality and are built
way a person’s values shape its personality. on a day-to-day basis by every team all
These values reflect the way in which we over the globe.

Caring Bold Agile Innovative

Diversity Ambitious Bias for action Delightful
Respect Imaginative Pragmatic Intuitive
Empathy Adventurous Frugal Reliable
Entrepreneurial

Our diversity is our We aim high, set We are energetic, We believe great
strength. We make ambitious goals and resourceful and products make a
SumUp for all kinds always challenge react quickly to un- difference. We bet
of people & it takes the status quo. We expected changes. on technology to
all kinds of people do what the ordi- We celebrate our solve problems in
to make it. We CARE, nary fear or are too achievements but order to provide the
for each other, for slow to do. never forget where best user experi-
our merchants and we came from ence.
for society. We treat
others the way
we would like to
be treated.

02 Chatper 02 Who we are & what we do