Viola Induction 2016

We use an all encompassing approach
and create with our hearts because
everything we do, we do wholeheartedly.

-Viola Communications

Induction
Welcome on board!

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Viola Communications is a well-established and fast growing UAE based investment group with our head
office in Abu Dhabi and other offices in Dubai and Cairo. As a long standing Abu Dhabi based group and a
leader in the marketing communications sector in the region, Viola Communications is a prime example of a
company committed to being a proud contributor to Abu Dhabi and to the UAE. We aim to be a catalyst that is
facilitating Abu Dhabi’s ambition to diversify and transform its economy and contribute to the prosperous future of
the Emirate.
Today the group is proud to have a portfolio of 6 business units. These operations include Viola Advertising, Viola
Public Relations, Viola Planning Consultancy, Viola Outdoor, Viola Events and Viola Producers. We pride ourselves
on our longstanding and excellent market expertise with a vast network of industry contacts. At Viola, we largely
owe our success to our extensive experience and know how that we have about the Abu Dhabi market and the
sentiments of the people in the region.

Our Brand DNA
We have an entrepreneurial spirit, which we combine with a love for what we do.
Our family-like team spirit, proactivity, dedication, aggressive pursuit of targets, relentless hunger to win
and most importantly our promise to ‘give more’ without limits, is Viola’s brand DNA.
We give ‘more’ without limits.
We give ‘more’, simply because we love what we do.

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ChartOrganizational

Personal Khalifa Yousif Khouri External
Assistant Chairman Auditors

Ammar Sharaf External
C.E.O. Consultant

Abid Ali Sheikh

Chief Financial
Officer

a member of viola communications a member of viola communications a member of viola communications a member of viola communications a member of viola communications a member of viola communications

Melanie Shehadie Michail Panagiotakis Stuart Chambers Emad El Tawil Grace Kenj Nabila Al Tuwal Kaan Savul Omar Sarieddine Marwa Hamdy Hossam Bassel Ahmed Ramy Maysoon Al Khuffash IT Diretor Amjed Ali Malik Mohammed Ali
PR Client Servicing Events Dept. Director Executive Producer Head of Media HR Director and Chief Administration
Post Production Sales Director Sales Director Marketing & Operations Account Executive Director, Business Development Legal Adviser Emeren D'Souza
Director Director Dubai Abu Dhabi Director Advertising Director Stategic Accts. Director IT Manager Accountant Manager
Special Projects HR
Media Business Executive Sys./Network Admin.
Group Group Creative Event Producer Motion Office Office Hadeel Mousa Strategic Alex Gomaz Rodney Issa Admin. Account Development Admin. Accounting Purchasing Executive
Account Account Director Operations Graphics Manager Manager Planning Executive Assistant Manager Manager Manager
Director Director Manager Assistant Editor Client Servicing Director Production Creative Manager PRO
Producer Director Manager Director Traffic Media
Account Account Sound Manager Sr. Account Business Drivers
Director Director 3D Designer Engineer Sr. Sales Sr. Sales Operation Booking Group Strategic Digital Assistant Fady Jean Sr. Arabic Executive Development Chief Purchasing
Manager Manager Manager Manager Account Planner Planning Production Creative Copywriter Coordinator Accountant Officer Office
Sr. Account Director Manager Manager Manager Director Media Boy
Manager Sales Sales Sr. English Account Sr.
Sr. Account Sr. Events Manager Manager Sr. Graphic Account Strategic Digital Associate Copywriter Executive Accountant Receptionist
Account Manager Producer Operatione Designer Director Planner Planner Creative
Manager Sr. Sr. Executive Director Finalizer
Sales Sales
Digital Account Executive Executive Operation Sr. Account Senior Web Accountant
Media Manager Executive Manager Art Director Developer
Manager Sales Sales
Executive Executive App.
Sr. Account Sr. Account Workers & Account Art Director Developer
Executive Executive Drivers Manager
Multimedia
Account Account Sr. Account Sr. Graphic Designer
Executive Executive Executive Designer

Admin. Admin. Account Junior
Assistant Assistant Executive Graphic
Designer

vouir sion omur ission

To become known as To provide the market with bespoke strategic, engaging and

the most passionate marketing & integrated marketing and communications solutions, through

communications agency in the MENA our dedicated group of companies that are equipped with a deep

region, that is an indispensable understanding of the local market & its consumers. Our team is a

partner of its clients, for the growth harmonious blend of local and international talent who operate

of their businesses and brands. passionately and genuinely to serve our clients proactively and

To provide the market with bespoke from the heart.

strategic, engaging and integrated

marketing and communications

solutions, through our dedicated group

of companies that are equipped with a dboiarrdeofctors
deep understanding of the local market &
its consumers. Our team is a harmonious
blend of local and international talent who
operate passionately and genuinely to serve

our clients proactively and from the heart.

shhaore lders Khalifa Yousuf Khouri Chairman
Ammar Sharaf CEO/Board Member
Viola Communications is owned by some Michel Nassour Board Member
of the most prominent holding groups in Peter Abram Board Member
Abu Dhabi. Samia Bouazza Board Member

Viola Communications offers
comprehensive and full-integrated
marketing communications services
through its seven distinct business units.

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government organizations

governmental organizations

none-government organizations

non-governmental organizations

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bourusiness units Viola Communications offers comprehensive and
full-integrated marketing communications services
through its seven distinct business units.

Viola Advertising was set to be a key player in an industry that was just starting to spread
its wings in the region. Viola Advertising is one of the elite pioneers of homegrown
creative agencies. We possess a unique balance between strategy and creativity, thereby
giving us a potent edge in understanding market needs and in addition creative media
solutions that successfully deliver key messages to intended audiences.

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Driven by our love for what we do, our proactivity, dedication and aggressive pursuit
of targets, we operate passionately with the aim to amplify our clients’ businesses and
brands. We create bespoke strategic marketing and business solutions that target your
company’s specific needs. The end result is creating sustainable growth for our clients’
businesses and brands.

Through the years, Event planning and management has become a multi-billion global
industry that has created an impact in the way businesses work, engage and move
their consumers. Enter Viola Events—one of the UAE’s leading and award winning
event companies that offers comprehensive solutions and a vast network for any event
requirements.

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Over the past few years, more and more companies are choosing to depend on PR
strategies to spread awareness for their brand as well as build trust and credibility.
Thus, Viola Public Relations was born with the mission to put you at the forefront of
today’s markets and assist you in harnessing teh power of PR to turn any scenario into
an opportunity.

In this day and age when most of us spend more than half of our day out-of-home,
out-of-office and in transit, it’s clear why outdoor advertising is becoming the most
powerful and effective means to reach people where they live, work and play. In
the UAE, for example, a large percentage of people travel daily from one emirate to
another for business or leisure. Thus, Viola Communications saw the inescapable power
of outdoor advertising. Today, Viola Outdoor is the most sought-after out-of-home
media providers in the UAE, making your brands part of everyday life.

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Meet Mr.V

Viola’s Living Breathing Values (LBV)

Sl No Living Breathing Value Descriptor How does this value drive our actions
1 (LBV) Love work. Live work. at work?

Passion We love and are proud of what we do,
while enjoying respectful camaraderie.

2 Fun Work hard. Play harder. We don’t take ourselves seriously, are
quirky and have fun.
3 Collaboration Diverse views. One Voice.
We combine as a single team to find solu-
4 Innovation Breathe ideas. Nurture tions, laser-focused on our organisational
creativity.
mission.

We are fearless and revolutionary in idea-
tion - (like) our lives depend on it!

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Mena ME

MenaME® is a web-based solution that enables employees and managers to edit and view their HR-related
information online. MenaMe is able to open on different browsers like IE, Google Chrome, Firefox and Safari.
The employee portal system consists of two parts:

MSS: (Managers Self Service):
This part of the system dedicated for managers to manage their subordinates’ in focus of HR-related information,
therefore, managers will be able to view and approve his/her employees’ requests, which are:

ESS: (Employee Self Service):
This part of the system is for employees’ requests. Instead of playing phone tag with the HR department to
receive any required information; Routine questions such as “How much vacation time do I have?” or “In which
benefit plan did I enroll?” can be asked through ESS. As a result, Employees save time & HR professionals save
more time for higher leverage tasks. These requests are:

Having MenaME® system provides the company with many benefits such as:
Efficiency
MenaME® reduces the burden of data entry on the Human Resources department. Employees input and
update their own information (demographic, benefits, training, etc.) instead of filling out a paper form for
the HR department to enter.Convenience
Employees can access information instantly at any time and from any place that has access to the network.
Data Accuracy
Employees enter their own information, eliminating the challenge of reading complex handwriting. Employees
hold the responsibility of maintaining the accuracy of their data.Productivity
Both, Employees and HR professionals save time upon automating HR services and to reduce communications
cost between the two parties.

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Having MenaME® Employees can access information instantly at
any time and from any place that has access to
MenaME® reduces the burden of data entry on the the network.
Human Resources department. Employees input
and update their own information (demographic, Convenience
form for the HR department to enter.

Data Accuracy Productivity

Employees enter their own information, eliminating Both, Employees and HR professionals save
the challenge of reading complex handwriting. time upon automating HR services and to reduce
Employees hold the responsibility of maintaining communications cost between the two parties.
the accuracy of their data.

All Grades / years Annual leave Basic salary
of employment at calculation calculation

Viola 30 days calendar 60% of gross salary
annual leave based 65% from gross salary
1-5 years on ( 2.5 days paid 70% from gross salary
leave per month )
5-10 years
36 days calendar per
10 years + year , based on 3

days paid leave per
month

42 days calendar per
year , based on 3.5
days paid leave per

month

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Culture & Activities

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C’EST LA

We have a monthly newsletter which is produced by the staff and covers different topics that deal with advertising and the
communication industry.
The issues are electronic newsletters and usually span about 8 pages.
They are circulated at the beginning of each month to all members of staff.

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