Fairplex Strategic Plan Appendix

Strategy Topic Timeline

Core Experience Session 2 - May 11, 2017
• Entertainment and Lifestyle Interests

Lead: Dana Leuthauser and Joel Marchese
–Focus on entertainment and lifestyle
events, venues and programs, i.e. pet
shows, concerts, cultural festivals,
craft fairs

• Healthy Living and Sports
Lead: Michelle DeMott and David Teig
–Focus on sports and healthy lifestyle
events, venues, programs and
education that take place on or
around our campus, i.e. runs, sports
fields, bike paths, walking trails

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Strategy Topic Timeline

Core Experience Session 3 - June 15, 2017
• Neighborhood, Housing and Transportation

Lead: Tammy Roush and Dwight Richards
–Focus on living on or around Fairplex
campus, transportation accessibility and
community needs

• Governance and Transparency
Lead: Miguel Santana and Cid Pinedo
–Focus on Association and Board
governance and transparent
communication and collaboration with
the neighbors and communities we
serve

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Strategy Topic Timeline

Core Experience Session 4 -
September 14, 2017
• LA County Fair

Lead: Heather Tanji and Dana
Leuthauser

–Focus on our signature
community celebration, the LA
County Fair, and the evolution to
our 100-year anniversary

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Participants

Fairplex
•President and CEO Miguel Santana

Los Angeles County
•Norma Martinez and Russell Horning
representing Supervisor Hilda Solis
•Claudia Gutierrez representing CEO Sachi Hamai

City of Pomona
•Mayor Sandoval
•District 6 Councilman Torres
•City Manager Linda Lowry

State Representative
•Ronald Lawrence representing Assemblyman Rodriguez
•Benny Ayala representing Senator Leyva

Los Angeles County Fair Association
•Board Members Tina Loza and Cid Pinedo
•Association Members Tom Hsieh and Soraya Coley

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Participants

Community Involvement and Input
• Neighbors
• Stakeholders
• Academic Institutions
• Community-based Organizations
• Local Businesses
• Support Groups
• Clients
• Industry Experts

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Participant Role

• Ensure the voice and points of view
of your constituencies and
communities are represented
in this process

• Offer your best thinking and
constructive feedback on Vision
and Goals discussions and drafts

• Assist with identifying content
experts

• Participate in strategic planning
meetings

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Fairplex Strategy Project Staff

• Miguel Santana, President and CEO
• Michelle DeMott, Vice President
• Robin Engel, Strategy Consultant
• David Teig, Manager of Agriculture and Hospitality
• Tammy Roush, Community Advancement Manager
• Juan Madrigal, Public Relations Specialist
• Thomas Canavan, Education Program Manager
• Joel Marchese, IT Applications Specialist
• Dana Leuthauser, Creative Supervisor
• Heather Tanji, Social Media Coordinator

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Fairplex Staff Roles

• Design Process
• Maintain communication with
steering committee
• Facilitate meetings with stakeholders
• Research and draft proposals

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Thank you! Let’s get Moving…

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Proposed Meeting Dates

• April 13, 2017
–Education and Craft Skill Development
–Agriculture and Food

• May 11, 2017
–Entertainment and Lifestyle Interest
–Healthy Living and Sports

• June 15, 2017
–Neighborhood, Housing and
Transportation
–Governance and Transparency

•September 14, 2017
–Fair

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Core Experience Overviews

To view all core experience overviews, please visit:
fairplex.com/aboutus/ceo/strategic-planning

Agriculture & Food
Education, Craftsmanship and The Arts

Entertainment and Lifestyle Interest
Healthy Living and Sports
Governance & Transparency

Neighborhood, Housing & Transportation
Horses to Horsepower

Craftsmanship & Workforce Development
LA County Fair

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Fairplex Strategic Plan
Community Input Summary

Agriculture & Food

1. Look toward L.A. Kitchen as an example of food recovery strategies.
2. Create a map of all community gardens, designate Fairplex as a hub for community gardens.
3. One in five of our residents are living below poverty – this is an opportunity to utilize Fairplex

resources help our own community.
4. Share locally grown produce through hospitals, schools.
5. Fairplex should serve as a “Clearing House” for excess produce in the area, a place to donate

and distribute.
6. Engage trained high school and college students to volunteer and teach agriculture/food related

educational programs.
7. Create and make available community resources (Gardens, Farms, Farmer’s Markets).
8. Create a community mapping system to pinpoint land use areas for potential community

gardens – churches, organizations, etc.
9. Include households in that mapping system that have fruit trees and are willing to donate excess

fruit to the Fairplex community.
10. Determine how can we reach working class families with kids and make these potential future

programs worthwhile to them without taking too much time out of their day/week/month.
11. Fairplex should engage with the Health Initiative which is part of Pomona’s Promise Collecti ve

Impact.
12. Pomona is a HEAL city. Fairplex should engage with this more.
13. Feed seniors, the homeless, and schools.
14. Fairplex should serve as a distribution center for region – information source for agriculture in

general, unbiased information on farming practices that are healthy.
15. Create a hydroponic garden, similar to one in Anaheim, that sells at low cost to under-served

populations in our area.
16. Fairplex as a 4H hub for groups from the surrounding communities to help support the creation

of groups and projects.
17. Fairplex providing an educational platform where community experts can share their

knowledge.
18. Connect with minority communities and utilize their historical and direct connections with

agriculture to support the growth of the local community.
19. Providing the products from harvest to some local shelters may allow the programs to redirect

some of the food budget into another need such as career development.
20. Educate people in the community, make a documentary on YouTube.
21. Educate children, instill at all school levels the importance of a healthy perspective.
22. Mt. SAC campus has a working farm. Reach out through teachers – take lessons back to the

classroom. Students bring projects, start to learn 3rd -4th grade about plants, water, food,
nutrition.
23. Connect community to regional leaders.

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24. Participate in corridor clean up.
25. Connect/collaborate with community gardens, Ex. Whittier Narrows and San Gabriel Valley

Conservation Corps.
26. Consider educating CTEC high school, college, after school. Offer free credits. $1 million in

funding needed to keep going.
27. Work with youth and local education providers to create a pipeline around agricultural and

technology – job preparedness/readiness.
28. Rather than duplicating any educational programs act as a regional hub to bring those programs

together and establish strategic partnerships with them.
29. Provide an area for residents to grow their own food where they may not be able to at home.
30. Fairplex is regional not just L.A. County, include surrounding areas, ex/ San Bernardino Cou nty.
31. Invest profits from food and beverage sales in agriculture and education programs.
32. California is the #1 producer in 10 commodities. We are the #1 Dairy State in the nation. We

provide the nation over 75% of their fruits, vegetables and nuts. If you looked around L.A. or
most of CA you’d never know it. Connecting the public to this information is vital when it comes
to needing advocacy and support locally and legislatively. Fairplex would be a great center for
promoting this.
33. Farm infrastructure expansion will allow for impactful experiential education and revenue
generation for sustainability. The infrastructure expansion includes a farm kitchen, greenhouse,
classroom, barn renovation, farm store, and farmers market.
34. Barn Renovation including concrete pad and roof creating useable space for revenue generating
weekly farmers market, food festivals, and events.
35. Expansion of farm large animal exhibits: Currently, The Farm at Fairplex hosts heritage breeds of
chickens, rabbits, ducks, geese and quail. To expand the reach and results of our farm field trip
program, the farm needs to expand its animal variety to heritage breeds of cows, pigs, goats and
sheep.
36. The barns repurpose project is a potential development of the former racing barns on the north
side of Fairplex campus. The development could be a food themed development at Fairplex
geared towards artisan food producers (bakery, brewers, cheesemaker, ice cream maker, etc.)
and co-branding with Fairplex’s historical and current commitment to agriculture to support
further agricultural and food based learning at the Farm at Fairplex.
37. Consider shipping container operations that can service local restaurants and retail
establishments.
38. The greenhouse allows for increased farm production, allows for sale of starter plants to the
public and more impactful education in regard to plant life cycle.
39. Farm Store allows for retail sale of produce from The Farm at Fairplex and partner farms along
with value added products. The building of a farm store also helps to address the food desert
affecting our community.
40. Farmers Market allows for the retail sale of fresh product, along with cooking demonstrations
and educational programming
41. Continue to focus on growth of revenue generating events and hospitality services on our
campus via the Sheraton Hotel and Conference Center and Spectra Food Services. Provide
promoters, corporate groups, and social events with experiences that exceed their expectations
and that of their attendees and clients. Using the campus food policy as a road map; keep our

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food and beverage-based activities on our campus relevant and exciting to evolving public
tastes.
42. Develop land resources into artisan food business marketplace to complement our educational
mission and increase employment opportunities
43. The University of Georgia – Georgia Farm Bureau partnership is a great model for an incubator
kitchen for value-added product development for small farms and Ag producers. Very beneficial
to an up and coming Urban Ag community in L.A. County and surrounding counties.
44. Fairplex has a goal to become a regional hub of experiential agriculture, food innovation and
healthy lifestyles. Achieving this will require significant capital investment as well as
partnerships in real estate development, agricultural, health care, and food & beverage
industries.
45. Through a balance of community engagement, educational opportunity, revenue generating
businesses and agricultural commitment the broader focus will be of the development of
Fairplex as a place that is known for unique, diverse, quality agricultural and food & beverage
experiences that are connected to our core values and the needs of the community that we
serve.
46. Business incubation and entrepreneurship: Within the footprint of The Farm at Fairplex and the
Barnyards project, Fairplex would look to create a food-based business incubation space to be
used by aspiring entrepreneurs for research and development, event preparation and product
development. Food based incubation should include a focus on food innovation cultivated from
our ethnically diverse region.
47. With the abundance of lost produce, there is a role for Fairplex to utilize local fallen fruit.
(example LA Plaza de Cultura y Artes a successful garden with hands on farming healthy food,
mobile program)
48. Engage local food community and groups to raise food policy awareness.
49. Improve access to healthy food: 1in 10 American are diabetic, 11 out of 10 are pre-diabetic, 2/3
of adults are overweight. Since 1980 childhood obesity rates have tripled. Poverty means low
quality carbs, lack of fresh vegetables and protein.
50. Healthy ingredients are lacking in the Inland Empire to put healthy and organic food on the
table. Collaborate with food distributors and food hubs. Possibly have Fairplex be the center hub
for distribution. Locally produced.
51. Showcase various community gardens throughout our region.
52. Reach out to schools promoting farm tours, workshops.
53. Promote home gardens, include tool kit.
54. The farm classroom allows for an indoor controlled educational environment for farm field trips
and community continuing education programs.
55. Farm field trip program: Expand reach and enhance the current farm field trip program to host
visits by 10k students annually. Seek funding from public and private sources to provide for
transportation and a blend of fee based and free farm field trip experience for regional schools.
56. Develop a community garden that teaches adults and kids about Urban Ag; teach them how to
start their own community gardens.
57. Lifestyle coach. Teach how to eat healthy, how to make healthy meals, emphasize more fresh
produce needed. bring diverse food programs.
58. Offer diverse food programs.

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59. Fairplex can have classes and resources which serve the needs of all economic classes. There will
always be the high-end farm to table dinners, but there can be classes in growing food and
healthy eating on a budget, even a low-income budget.

60. Mural Art! Reflecting culture, food-family and fun.
61. Campus food strategy: Development of a campus wide food strategy in regard to all events and

business that occurs on our campus will provide direction that will strengthen the overall
Fairplex food and beverage brand. The food strategy should include a commitment to quality,
when applicable health-based food and beverage options, emphasis on local sourcing, recycling,
composting and minimizing the overall environmental impact of our daily operations. As food
trends evolve, the policy should be malleable to incorporate positive change.
62. Raise awareness of locally sourced agricultural and horticultural products and services.
63. Education impact measurement - Is there an indirect effect on kids’ attitudes & beliefs toward
healthy foods? Of course, one can’t expect these education programs to have a direct impact on
health behaviors, but are the education programs having any impact on kid’s attitudes toward
healthy foods?
64. Community educational programming: Expand community educational offerings to include fee -
based lifestyle interest classes tied to agriculture, horticulture, food, and drink. Educational
opportunities provided will be in an ongoing basis serving up to 2k community members
annually. Link this programming to the on campus commercial competitions (extra virgin olive
oil, wine, beer, spirits, and diary) thereby promoting the regional and California economy.
65. People need to see results of hard work as well as the nutritional component of agriculture. It is
a desirable field to go into with many opportunities. It is important to expose children to
gardening and animals, at a young age, there are so many ways to participate in Agriculture.
66. Include CTEC when talking about Fairplex programs related to agriculture, food, future, etc.
67. Vertical gardening systems and vegetable landscaping – could this be a skill taught and
programming developed in local schools?
68. The Farm at Fairplex would be an awesome place to start a beginning farmer’s program for
urban enterprises. California Farm academy – Center for Land - based learning – great resource.
69. Provide farm safety, food safety, and business development education for Ag enterprises.
70. USDA Ag – Marketing Value-Added program. Offer workshops to local producers on how to
create value-added options and get funding.
71. The general population needs to be exposed to agriculture, the value of it, and to get educated.
By 2050, we will need to produce the most food we ever have in 10,000 years. The way food is
produced and transported is changing every day which removes the general public from the
farming experience. The Farm offer that glimpse.
72. Beginning farmer (in an urban setting) programs, food safety, and preparation. Food waste
challenge and the beef and pork industry are big supporters of the initiative. One of the biggest
issues in small Ag today is food safety and helping cottage producers understand the
requirements is a huge benefit for them.
73. Small engine repair or tractor repair classes would be awesome. With such an elaborate
automotive program on-site, something like this would be a great offering to the public. Tractor
driving. How to drive a tractor classes, backyard poultry classes
74. Education is central to Fairplex and traditionally competitions are a great tool for individuals to
further their learning. Consider expanding our Ag competitions at the Fair to individuals.

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75. During Fair, Taste of the Farm Days by County, small farms or producers can show off the
products they’ve developed from the products they’ve grown/produced.

76. Create local food entrepreneur component to fair events.
77. Host an artisan food festival showcasing locally produced foods.
78. Host a competition at the Fair where each city come up with recipes that best represent their

city. Each entry would need to have a story about why it represents their city and cele brates
their history.
79. Showcase future/best practices for agrarian methods such as hydroponic growing w/fish
(Aquaculture).
80. Develop a Farm App.
81. Showcase daily recipes.
82. Use local or celebrity chefs to drive traffic to the Farm kitchen area during the Fair.
83. Pair local craft brewers to drive traffic to the Farm area.
84. Don’t charge vendors so much so they can keep their prices down.
85. The Fairplex should be “the” go to resource for all things food related.
86. Agriculture is not cheap. To be able to provide ongoing programs, which are meaningful and
sustainable, the funding must be there. I believe the time is right for Fairplex, in collaboration
with local municipalities, to investigate the idea of a local Bond Measure.
87. Expand partnerships with agricultural and environmental organizations (CalPoly Pomona, Waste
Management, MWD). Offer a venue to these groups for meetings, conference, forums, etc.
88. Work with local farms, 4H Clubs and FFA agricultural educators in effort to align in the
importance of agricultural learning
89. Stewardship with experienced partner in agriculture.
90. Involvement of 4H and FFA – return of livestock auction.
91. Partnering up with local food agencies and collaborate in bringing programs to Fairplex.
Featuring those partners during Fairtime that will promote partnership, showcasing partners
(i.e. LA Kitchen, Homeboy Industries) who produce and manufacture bread, tortilla chips,
pastries
92. Interfacing with the California Restaurant Association
93. Community Education – Partner with Rural Ag Programming (RFDTV)
94. Fairplex would be well served including the FFA and 4H community in its strategic plan. There
are a lot of support programs for these groups that they don’t always get access to because of
where we are located. Things like judging and showmanship workshops, animal care and
management, entrepreneurial project development, business development, funding workshops,
etc.
95. Host farm dinners for all - Real food you would cook and serve with alcohol. Cost effective so
you can get families, friends, multiple generations to the farm (lunch, breakfast, dinner).
96. Grow pumpkins and sell in October.
97. Lead the events and fair industry towards more diverse food options and environmentally
sustainable practices.
98. Celebrate locally sourced, innovative and sustainable foods and beverages.
99. Millennials look at food as a moral issue. Fair and Fairplex not being seen as moral; “toxic food” -
not healthy. Need to find balance between good healthy agriculture and selling traditional fair
food.

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100. People like new and exciting food options. You can have new and different but keep
some traditions.

101. Place an emphasis on Fun Foods.
102. During Fair time offer smaller portion food items.
103. We need to let guests know where to find healthy food at the Fair and other year-round

events. We miss the opportunity to educate guests about food if it’s an afterthought and hard to
find.
104. Suggest that Spectra sell ice tea as an alternative to sugared drinks.
105. The Fair has lost many of the “mom and pop” vendors. Could be a sign of the times but
could rates be restructured to attract a greater variety of smaller food vendors?
106. Promote concepts and ideals at the annual Fair. Encourage food trucks and vendors to
serve healthy and GMO-free foods.
107. Integrate adaptive transition of healthy food at Fair, including regional offerings.
108. Educate visitors/community on nutritional topics such as unprocessed food, good carbs,
quality protein, less sugar, trans fat.
109. More education / awareness needed on how healthy foods improve outcomes in
healthcare.
110. Teach not only growing healthy food but how to prepare healthy foods.
111. Educate people on benefits and negative impacts of trends like GMO, organic, etc.
112. Teach unbiased information on food products. Search beyond resources, show how
food is produced. California has the safest food supply in the world due to higher regulations.
113. Host a “Farm to table” cooking experience for kids.
114. Facilitate group food prep events for busy families to make fresh meals for the family for
a week or a few days.
115. Hold healthy food demonstrations.
116. Educate more about humane treatment of animals, ex. free range chicken and non-
antibiotic benefits.
117. Host research symposiums for community to hear about recent research from grad
students.
118. Premiere documentaries and movies related to agriculture and water and have
community conversations around the topic.
119. The Farm at Fairplex is unique and well placed to teach people how to produce food in
small places which serve the surrounding population well.
120. Becoming an active community partner in all things green/sustainable future. Training
and educational workshops? Outreach and community programing?
121. Farm Kitchen creates a specialized space for educational food-based experience.
Examples of this would include an enhanced food component to the farm field trip program,
community food preservation classes and healthy cooking classes. These classes could be
offered using a combination of on campus expertise and community partners. Classes would be
a balance of community benefit as well as fee based.
122. Cross generational events for families to learn to have fun on farm
123. Garden Education - instructions “how to” – Spring, Summer Winter, Fall. How to use and
preserve/save.
124. Host educational classes on Emergency Disaster Readiness.

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125. Teach how is food produced – the origins of food products we see in stores.
126. Hold annual competitions for 4H and FFA groups and/or youth in Ag – outside of

Fairtime.
127. Do food contests in the Farm area, where people eat something healthy instead of a pie

eating contest.
128. Host ethnic food-based events to highlight Southern California diversity
129. Create crazy good, crazy fun food contest with cool ingredients like a “food show.” Bring

to the Fair, make it fun.
130. Annual Small Farms Conference 2018 – be the venue.
131. Host water conferences.
132. Livestock judging, and showmanship would be great for kids. Hold professional

showmanship clinics.
133. Create demonstration kitchens – Farm 2 Table concept.
134. With the changing demographics consider providing bilingual programs.
135. Share stories w/ social media using the Story Corps model.
136. Host affordable Farm to Fork Dinners.

Education, Craftsmanship & the Arts

1. Engage local youth that are interested in the arts, collaborate with the school of Arts in Pomona
to provide more exposure and highlight local artists.

2. The addition of performing arts within TLC would capture some students that otherwise could
be at-risk or just need a place of belonging. This could provide leadership and guidance to youth
and adults that have needed to fill a void.

3. Support organizations in the community and where necessary, create new tutoring, arts, crafts,
exhibitions, gardening, and healthy lifestyle activities in schools, libraries, and community
centers throughout the area.

4. Consider a Junior Fair Board like program for College students. Make available to home
educated and/or private school students who have an interest in the Fair. It could also serve as a
pipeline to internships (LA County Youth Jobs Program).

5. We are serving our preschool and art students, but we should look at the kids in the middle who
may benefit from a teen center, after school program, or mobile unit.

6. One neighbor stated that neighbors are affected during Fair with noise, traffic, vandalism, and
arrests, creating distance between Fairplex and the local community. In its efforts to become a
money-making organization to the County, Fairplex should be mindful of the culture and socio-
economic gap that exists amidst Pomona and make that a priority.

7. As we move forward we must be more deliberate and intentional to make sure all communities
feel comfortable here.

8. Fairplex should partner and support existing not-for-profits to accomplish the broad spectrum of
goals articulated at this meeting.

9. Consider designating physical space (art, learning, food) or public access centers in downtown
(or entrepreneurial/maker space) Pomona and South Pomona, and/or Mission Avenue (which
splits the difference).

10. Create a youth and adult literacy improvement initiative.

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11. 48k preschoolers in Pomona not served. Consider partnering with satellite child care centers in
the area.

12. Bring dogs in for literacy programs. Children read more and feel more comfortable reading to
dogs. Maybe partner with Inland Valley Human Society or Priceless Pets located in Claremont
and Chino Hills.

13. Children's programs are not hard to create, but programs for middle school children in
agriculture are few and far between but a perfect age to capture their interest.

14. Expand support and access to high quality early childhood education for our community
members.

15. Fairplex signage should include the city of its residence - Pomona.
16. Expand career pathways that provide high school and college credit and improve opportunities

for youth and adults to gain entrepreneurial skills and abilities.
17. Further develop programs and partnerships to provide more access to education and career

opportunities in the automotive arts and welding.
18. Expand opportunities for students to learn about careers in early childhood development.
19. Further assessments of outcomes should include how long students stay on their jobs. It should

be at least one year.
20. Make some part of CTEC available to home educated and/or private school students.
21. Future education initiatives should include personal development and financial literacy.
22. Publicize 2-year tech (automotive) programs.
23. Expand and/or introduce Culinary Art education.
24. Develop training for high-growth sectors connected to employment opportunities.
25. TLC-Fairplex should serve as a regional gap filler (in concert/partnership with high

schools/community colleges and universities) associated with helping kids/adults with
educational needs – particularly technical/career skills.
26. Provide the resources to community colleges to teach classes they may not be able to teach on
their campus. Satellitecampus.
27. CTEC would be a great venue to bring in a class on Coding.
28. For CTEC access, making a bus line (one-stop) from Garey Ave. would open the center to many
more students.
29. Publicize efforts regarding jobs, education, CTEC, etc. How many people are educated/touched
in each of these areas? Note collaborations with many community groups.
30. CTEC classes are being under-utilized. A huge part of our challenge is bringing the students here
to attend classes. A solution would be to speak to the local bus lines to get a connection from
the local high schools to the Fairplex from 3:30 p.m. – 6:30 p.m. M-Th, or a partnership with
Uber or Lyft service. We could fill the classrooms!
31. Need to prepare for/engage with future opportunities and involve local universities: STEM
programs for students/children CSUPomona, Claremont, Cal Tech, etc.
32. Tackle the biggest challenges the community is facing - Funding, transportation of people to the
programs, making space and resources consistently available and affordable.
33. Employ local community/youth for Fairplex events (LA County Fair).
34. Allocate dedicated facilities for more community classes and meeting space for partnering
associations and guilds throughout the region.

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35. Renovate and repurpose facilities to accommodate more places to be creative and provide
inspiration to makers and artisans throughout our campus.

36. Fairplex could create a children’s museum on site! (with or without a corporate or non -profit
partnership)

37. Create a venue for disaster readiness training.
38. Provide more performance space.
39. Provide our students with access to more artists and arts professionals to learn from and build

networks for achieving successful careers in the arts.
40. Consider bringing arts to other school districts.
41. Create more intentional opportunities for volunteers to engage our students and guests in our

programs and activities that align with the volunteer’s expertise and profession.
42. Get local youth engaged, like at Grand Park. There is a huge opportunity to do so. We should

take advantage of Mr. Rivera’s (VP & Founder of Grand Park) expertise.
43. Create new programs in schools for children to learn craftsmanship skills and have exhibitions

and competitions of their own.
44. Develop more field trip opportunities throughout the year to experience our educational

programs.
45. Train the trainer's workshops. There are a lot of programs in STEM which want to provide free

resources to teachers to use in their classrooms but have a hard time finding an audience.
Fairplex would be an awesome hub for teacher resource workshops.
46. Host art sales.
47. Identify more programs and create “maker labs” that provide access to the tools and skills
makers and entrepreneurs require to be successful.
48. Help expose youth to the world around them to find their passion; Can we find ways to
encourage active youth to dive into their passions with projects, businesses, etc.?
49. By offering resources, training, classes,etc. on agriculture-related subject matters (which are in
demand but few and far between), the Fairplex may engage people from our local area, from
other countries, educators, and various groups and organizations.
50. Provide instructional classes in small engine repair, woodworking, welding, tractor renovation,
tractor driving, beginning farmer classes, and irrigation technology (teaching people how to
install drip irrigation). Allow adults to pay for classes as well as offer to high school and college
level students.
51. We will be updating and modernizing not only our programs, but also new ways to describe and
express our initiatives and their impact. For example, those who were once crafters, are now
“makers”; These are the inventors, innovators,entrepreneurs, and creators who flourish on our
campus through the programs, exhibitions, and competitions that have been integral to our
history and will transform our future.
52. Align relevant fair competitions, exhibitions, and workshops with The Learning Centers.
53. As we continue to address the current needs of our communities, we will be identifying
successful programs and models that other cities and regions have adopted and developed to
increase the relevance and opportunities in these important subjects.
54. Fairplex can offer low cost space for community arts programs and partner with the arts
community of Pomona. For many performers, finding a low cost and reliable pe rformance space
is a challenge, and Fairplex can help to fill that need.

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55. Create high quality exhibitions and gallery venues to provide students who do not live near
larger art institutions with equal access to viewing professional fine arts experiences.

56. Expand arts programming to include performing arts such as music, dance and theater.
57. Create more culturally relevant arts programming that reflects the population of our

communities.
58. Provide more community workshops in fine art subjects both on campus and of f.
59. Include Millard Sheets Art Center as a venue for bringing in more art exhibitions.
60. Not enough spotlight on performing arts. Possibly look into outdoor theatrical events at the

grandstand.
61. Introduce and bring in artist/exhibits and welcome new community members
62. Collaborate with Cal Poly Pomona Art Gallery, Donald B. Huntly Western Art Exhibit, W.K.

Kellogg Arabian Horse Exhibit. Would be nice to give the public and local community a chance to
enjoy these exhibits
63. Central to our future work is understanding how Fairplex can best support and partner with
individuals and organizations to foster and enhance educational opportunities, develop and
support craftsmanship, and promote the important role of art and artists in our communities.
Fairplex desires to support existing organizations and create new opportunities and pathways
for makers, creators, artisans and entrepreneurs to learn, explore and create.
64. Host an air time craft workshop – more programming for teens, especially boys – train area or
NHRA area, etc.
65. Develop floral arts programs.
66. Host a Quilting show/Home Arts Show; include things exhibited at Fair, Embroidery, Quilting,
Weaving, Painting, China/Porcelain Painting, Ceramics, Water colors, Hands on activities, Vans
Art Project
67. Provide enhanced educational experiences for students of all ages by creating more hands -on
and interactive opportunities in our exhibitions and attractions during the LA County Fair.
68. Make better use of buildings at Fairplex for creative shows such as Quil t shows.
69. Host a fairy garden contest. Could be for kids and parents.

Entertainment & Lifestyle Interests

1. When producing large scale events, build relationships, listen to community needs, and respect
neighbors to deflect adversity.

2. Involve the non-English speaking community.
3. Learn more from Skip Paige (Goldenvoice) and Rose Bowl about how they got along with their

neighbors.
4. Assign one community relations person to establish a rapport with community leaders.
5. Create a Community Relations Hotline, funneling through one knowledge able person who can

establish a one on one relationship with the community.
6. Since concerts need to go late at night- negotiate for a certain number per year, when and time.
7. Host local meetings with small groups of residents.
8. Host a “Pomona Valley Volunteer” Thank you – Community BBQ/Picnic with So. Cal. Service

Corps and other service orgs.
9. Host events focused on Foster/Group home and at-risk youth.

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10. Make available more transparent information on community programs that are currently being
supported through your $5.5 million. Selection process, etc.

11. Traffic studies needed for high attendance events, e.g. over 20,000 events.
12. Follow Pomona noise ordinance at borders with adjacent zone.
13. Glendale youth alliance would be a good partner for paying youth to work in the summer.
14. Fairplex may want to consider employing high school students to keep them off the street, an

opportunity to engage youth in the entertainment field with skills that can be learned on the
job.
15. Develop an EIR for new property development – housing, arena, sports facilities, building,
parking structure.
16. Responsibly increase year-round activities to drive local business, tax revenues and travel and
tourism dollars.
17. Fairplex should incorporate surrounding cities for event out-reach including food & hotels.
18. Build artisanal food manufacturing facilities (breweries, cheese making).
19. Increase hotel capacity to support more travel, tourism and trade business.
20. Enhance studio-type venues to support increased film industry business.
21. Develop co-working office spaces for emerging artists and entrepreneurs.
22. Establish venues for corporate and organizational team building.
23. Enhance venues to support social events (weddings, quinceaneras, parties).
24. Create smaller outdoor and indoor arenas/venues to support cultural, fine arts and
entertainment events.
25. We should look at infrastructure for long-term, unique activities (robot fights, drum racing).
How can we become a hub to the unique sporting events? Need IT, power, Wi -Fi etc. Think
about the future. Fairplexcan provide a unique space for that. Resources can be provided for
those type of events.
26. We should look at utilizing our parking space for events
27. Rethink the use of non-traditional spaces… “Roof-tops as lounges”.
28. Build a store or museum for antique farm equipment.
29. If Fairplex is an international destination – mean to bring diverse groups of people – consider
what Fairplex is doing to serve the hard to serve areas or populations.
30. I see that Fairplex serves a majority of the Latino population – how can you become more
diverse and serve more of other ethnicities?
31. Develop an organic revitalization concept.
32. Develop partnerships with relevant maker organizations to host and produce events that benefit
the craftsmen/women through marketplace-type environments and events
33. Consider partnering with Santa Monica Pier, Anaheim, China Town, and cultural institutions.
34. Incorporate local businesses, hotel, and shops.
35. Be prepared with emergency transports available during events.
36. Have additional security onsite, locally managed.
37. Find ways to draw guests from one side of the campus to the other
38. Build an enclosed Concert/Theater venue – Performing Arts/Concert Hall.
39. Address lack of promotion of the contests. Difficult to access, participate.
40. Use Daily Bulletin for publicity of events
41. Work with the Convention & Visitors Bureau.

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42. Our year-round campus evolution helps sustain our mission, relevantly reinforce our heritage,
and support the production of a monumental 100-year celebration of the LA County Fair.
Campus business growth could provide enhanced programming, economic impact through
taxes, travel and tourism, and jobs creation to sustain our increased operations.

43. Pomona should be working with GV, AEG, Live Nation, or Neiderlander to develop music events
44. Consult with experts in field about managing immersive events (There was a robust plan

developed for the last Live Nation (EDM) concerts, a good beginning.
45. Through the creation of relevant and compelling programs and events, Fairplex has the

opportunity to strengthen its roles as a regional asset and expand its reputation nationally and
internationally as a preferred venue for events, entertainment, education and lifestyle interests
in Southern California.
46. Consider a Stagecoach country festival to include lodging.
47. There are 626 Night Markets at Santa Anita Racetrack comprising of youth, food. A poplar event
that may be popular here as the Asian market shifts east to San Gabriel valley
48. Human consciousness concerts would bring information and knowledge
49. Host South and Central America cultural festivals; Food, music, and crafts
50. Would like to see performing arts in the forefront – i.e. a Broadway show.
51. Would be good to incorporate the celebration of the various cultures of Los Angeles, such as,
food, art, culture, language, people, bringing people together.
52. Appreciates that we are looking toward millennials but would like to remember the past, and
interests for seniors (rocks, embroidery, china painting).
53. Have senior days, senior-type music.
54. Competitions are a wonderful place to reach out to a broad diverse culture of people,
handiwork, cooking.
55. There has been a significant increase in the trend of the make -up and beauty industry that is
very obvious in the social media platforms. Expos occur mostly in L.A., San Diego, etc. and I
believe tapping into that industry would allow the Fairplex to connect with the young female
population. Most importantly,connecting these young women with career opportunities is
something they should walk away with when they visit Fairplex.
56. Would like to see more music festivals.
57. Host the Robot War Show or Battle Bots.
58. Host Ted Talks.
59. Connect with new generations and new demographic groups.
60. Host Cannabis related festivals.
61. Host Youth Cultural festivals.
62. Host Film festivals.
63. Host Market place: Weekends.
64. Host a World Food festival.
65. Host a Hispanic Music festival.
66. Host a Carnival of the different cultures.
67. Why does Ontario Convention Center have So Cal’s largest quilt show (Road to California) while
our quilt show is getting smaller (and is pretty lame)? Can we get that show?
68. Tap into the Vegan Street festivals and bring them to Fairplex.
69. Craft fairs/flea markets are very popular events to consider.

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70. Bring more cultural and art events to Fairplex.
71. Would like to see “street racing” culture back at the Drag Strip. A safe place to race.
72. Have an event like World Ag Expo in Tulare, it is BIG!
73. The future of Fairplex lies with things that are unique to Fairplex that competitors do not do.

The model should be Fairplex’s own history and what it is that has survived, i.e., Agriculture.
74. Position Fairplex as a curator of culture.
75. Develop a Silk Show collaboration with CTEC’s fashion component.
76. Align the Soap show and Anime impulse with CTEC arts program.
77. Create a connection between TLC education programs and lifestyle events (arts, entertainment,

agriculture, automotive) to create a continuum of learning
78. Identify and create events that have a stronger connection and support our communities (walks,

runs, ethnic festivals)
79. Grow international competitions and include more opportunities for business connections

(wine, olive oil, dairy, etc.)
80. We should be looking at cultural updates, i.e., rise in beer culture – micro beer culture; local

culture – 4 brewers in Pomona.
81. Provide an opportunity for emerging industries.

Governance & Transparency

1. Consider holding naturalization ceremonies on campus.
2. Address concerns about streets and sidewalk traffic. If Fairplex pays taxes to the city, it is up to

our elected officials to address some of the areas that are heavily impacted that we already pay
taxes for.
3. Fairplex Board should donate more to the community.
4. Governance plays an important role in the operation and growth of a nonprofit. Governance
assists in achieving the organization’s mission and provides oversight, ownership and
accountability. As the Association develops a strategic plan to lead us into the next 100 years, it
is imperative that leadership looks to the diverse community, organizational mission and long-
term business objectives to consider what the future of LACFA’s governance looks like.
5. Determine best practices in nonprofit governance.
6. Determine the governance needs for an organization with the complexityof business and
community benefit programs that Fairplex has for its future.
7. Given that Fairplex is both a local and a regional asset, determine how the organization should
think about representation in its governing body(ies) over the next 100 years.
8. Consider how is/are the community, city, county, businesses and organization represented in
Fairplex governance.
9. Consider how we draw from our history and determine what is relevant to the next generation.
10. Consider if LACFA should have term limits or additional membership requirements.
11. Include more young adults on the LACFA Board, and develop a more diverse board, including
more women, those with disabilities, members of under-represented communities and the LGBT
community.
12. Push for diversity and cultural competency on board.
13. This facility uses county land to conduct business. As part of your duty to the public is paying a
fair living wage to people above minimum wage and providing quality benefits. This is a wealthy

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enterprise that can be unionized. A career path of this organization can start as an entry level
job to a management position. It is well known how to do this and raise density. We need to
have teamster unions brought here to share the wealth of Pomona, LA County and adjacent
communities.
14. Make salary information transparent so everyone knows how much staff is getting paid
15. The CEO and board member’s salaries should be reviewed, previous members were exposed in
receiving too much.
16. It may be advantageous to publish rules & governance within the overview of 50 non -profits; as
it relates to labor ownership of corporations etc.

Horses to Horsepower

1. Make available more information and increase advertising of BRAKES Program.
2. Coordinate with San Dimas Sheriff Department as a partner in horse evacuations.
3. Develop equine education programs including veterinary, training on campus in partnership

with university partners such as Western University and Cal Poly Pomona.
4. Fairplex has an opportunity to work with Western University. There are many benefits to having

horses on campus. Would like to
5. help develop partnerships.
6. Add a sport horse component to Barretts Equine Sales
7. CA has the second largest horse population. Why not have a world class horseshow facility?
8. Commercial sales are vital to our industry. People won’t breed if there is nowhere to sell them.

Would like to know the future of Barrett’s to ensure the industry continues.
9. Fairplex as a place with multiple charging stations for electric vehicles, perhaps supported by

corporate sponsorships
10. Redo the track. Can become much more technologically friendly. Need a restart.
11. Creation of new, permanent competition rings and training venues to accommodate year-round

amateur, collegiate and professional equine competitions (showjumping, dressage).
12. Consider partnership with Tesla for battery manufacturing.
13. Provide more opportunities for children to learn to ride and learn horse manship. Something kids

can “earn."
14. Develop an equestrian program for “troubled/at-risk” youth.
15. Develop more vocational education relating to motorsports.
16. Show/introduce new automotive technology.
17. Determine hwo to tie competition to preparing Autonomous V ehicles to LA2028.
18. Create an obstacle course for Autonomous Vehicles.
19. We need to think about the economics of the equestrian sport and racing: they have to be bred,

they need feed, human care, which means employment. The L.A. County Fair, with stalls and
room for more, should brainstorm with the many people in this room to develop a game plan
for an equestrian sport and non-racing sport, training, prep of horses, etc. in the context of job
development.
20. Get youth interested in horses as an art form and a hobby and potential employment
opportunities.
21. Determine the key partners Fairplex should be aligned with in the equestrian community

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22. Love the history of NHRA. Doesn’t care about cars but loves the history. Would like it to be more
for the people who do not know much about cars.

23. Incorporate spectator’s participation with shows, similar to Muscle Car, but expand to other
shows. Example: Off road Expo… needs it!

24. Edit Fairplex video shown today into a commercial (or 2) for showing on TV broadcasts of NHRA
events. Great history of NHRA and Fairplex.

25. NHRA: Challenge the 15 Day Limit of Racing. Make more $$ available to City coffers.
26. NHRA and Racing are viewed by a majority of white males. How can you inspire a wider

audience and multicultural experience?
27. Envision how NHRA will grow with the times (electric vehicles)
28. Develop autonomous vehicle and drone testing/racing, consider corporate sponsorship of

competitions
29. Increase horse and large animal shows and exhibitions during Fair. Example: “Night of the

Horse”. The Clydesdales are popular –we could see more breeds.
30. Addition of culturally-themed equine events and attractions such as Charreria, rodeo, dressage,

historical reenactment and steeplechase.
31. Another growing popular horse event to add to a possible list is ranch sorting.
32. The proximity of Norco “Horsetown USA” should be taken into consideration in deliberations

about expanding or contracting equestrian facilities at Fairplex. Determine the community
needs/demand for equestrian facilities and programs
33. Serve as a venue for future international competitions for Modern Pentathlon and similar
equine competition-related events.
34. Allow for alternative usage of infield space such as soccer, lacrosse and festival events.
35. Would love to talk to someone about cell phones and engaging with millennials. With venues
and events, the youth is more interested in their cell phone than riding a horse or car. We are
struggling getting around that obstacle.
36. Programs of the future must be financially sound,provide a community benefit, complement
and enhance our existing businesses and provide opportunities for education and workforce
development.

LA County Fair

1. Would like to see more diversity at the Fair.
2. Would like Fair to open opportunities for service clubs to earn revenue for their services (ex/

Kiwanis).
3. The future is built on the past. The LA County Fair’s next 100 years should be inspired by the

activities that has made it what it is today: a celebration of agriculture, industry, art, education,
commerce and community. It is a place for tradition while making room for innovation and
trends of the future.
4. Agriculture, entertainment and commerce have been key elements from the very first Fair – this
won’t change. The Fair will continue to be a place to express lifestyle interests and embrace the
best parts of the community. It will live on as a place to engage the senses, to celebrate our
roots and to celebrate a “live, learn, work, play” lifestyle.
5. With a goal of becoming a globally recognized destination, through its signature event, the LA
County Fair, Fairplex has the opportunity to embrace our agricultural and educational heritage

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in a World’s Fair-caliber, monumental celebration at the 100th Fair. A vibrant and successful Fair
provides benefits to the County and community through taxes, travel and tourism, jobs creation
and entrepreneurial business opportunities for makers, craftsman and product innovators.
6. Determine the greatest priorities for the LA County Fair moving forward: What should we stop
doing? Start doing? Keep doing?
7. Determine the role technology, innovation, science, the economy and virtual reality will play in
the future of experiences like the Fair
8. Generate ideas for a special event, activity or partnership for 100-year celebration.
9. There used to be a place in the farm to do activities. Would like to see more activities in those
areas.
10. Need more stores for Christmas shopping. Miss the different kind of shopping that you cannot
do anywhere else.
11. Would like to stand in front of a camera at Fair to see people from across the ocean or another
museum - an idea for a Fair channel for fair goers to get those from across the nation excited to
come to the LA County fair.
12. Enhance communication through social media which appeals to the millennial crowd, including
healthy food choices and food competition that would inspire our children to eat a little better.
13. Consider how to integrate animals back into the fair. Remember the days of 4H, the kids with
their animals, washing the animals, walking the animals. Would like to see some thing that would
get us back, like the Chuck Wagon race.
14. Create a space devoted to electronics, or other technology innovations.
15. Hold wine classes/tastings.
16. Bring the Fair back to basics.
17. Despite what has been stated that people have access to cheap Fair tickets, the Fair is
expensive, food is expensive, would like to see that change.
18. Bring back the clock tower, Toad in the Hole ride, and Mexican Plaza.
19. Increased variety in vendors.
20. Create events for seniors at night when the sun is down.
21. Charter a bus to bring people to the Fair.

Neighborhood, Housing & Transportation

1. The Freeway Event Sign seems to have gotten way too bright, bleeding into neighborhoods
south of the freeway.

2. Expand the Thompson Creek Trail.
3. Consider changes we can make to our campus to minimize the impact of traffic on our neighbors

and give our guests the best experience. Involve Pomona city government on transportation
issues.
4. Fairplex should give back to the community and continue to work with the city to improve
relationships and neighborhood issues. Have staff present to the community to bring forth some
of the ideas for change and how it ties into the City of Pomona.
5. There should be a greater push for city employees to be actively and consistently engaged in this
process
6. A committee for City of Pomona similar to that described by Mayor of La Verne. Committee
should have public meetings.

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7. Develop a mobile app to encourage visitation and provide an engagement tool for our neighbors
and the surrounding community.

8. City of Pomona needs more oversight of Fairplex, which would be accomplished by revising the
F-Zone, in order to gain trust from the community.

9. Fairplex Board should consider appointing Pomona residents to the board and association to
improve community concerns and bring balance to the city.

10. Fairplex should work with the surrounding community to understand the need for and feasibility
of accommodating regional housing needs (affordable, high-density, low-income, high-end,
residential).

11. Lifestyle centers with mixed use to accommodate on-campus and surrounding residents.
12. Addition of dormitory housing to serve universities and sports academies and programs.
13. Revisit proposals that have been considered for campus development: Paradise Park, Fairplex

Village, Casino, Retail Development, Housing.
14. Campus business growth will provide enhanced programming and economic impact through

taxes, travel and tourism, and jobs creation to sustain our increased operations.
15. Development of business and event opportunities will increase our need to address

transportation trends and needs of the region and also needs for more temporary lodging (hotel
rooms, though expansion or additional properties/brands, RV capacity) on our campus to
accommodate a growing population of guests.
16. Consider the impact of Goldline 2025 - Transit Center, future platforms in La Verne and Pomona.
17. Increased year-round Metrolink service.
18. Inclusion of a metro stop on a regular basis as part of the “Transit to Open Spaces” program.
19. Creation of a multi-modal public transportation center and campus navigation plan to
accommodate bus, taxi, Uber, Lyft, rail and vehicular transportation.
20. Structured multi-level parking to maximize space and campus efficiency.
21. Inter-campus transportation plan to accommodate walking, biking, small vehicles and trams to
easily and safely move guests throughout 487 acres.
22. Traffic signals in key campus access locations (Gate 1).
23. Interchange at White Ave and Interstate 10 - Reduce traffic from McKinley.
24. Automated or pre-paid parking to expedite entry/exit.
25. Through campus growth and development and creation of a relevant “place” through our
content and programs, Fairplex desires to become an important Southern California campus and
the preferred venue for event, entertainment, education and lifestyle interest business.

Sports, Recreation & Healthy Living

1. Host after school rec programs.
2. Offer adult-league sports.
3. Offer youth summer programs.
4. Create a walking perimeter with mile markers for distance.
5. Create bike loops.
6. Create green belt areas around campus.
7. Add dog walking paths with dog waste stations, dog park.
8. Add bike repair stations
9. Add bike trails leading through airport to Bonelli Park.

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10. Allow use of facilities for club volleyball, soccer, Pop-Warner football,
practice/game/tournament fields/courts. Clubs are desperate for venues.

11. Become a modern version of a community park - contemporary, skateboard facility, outdoor
recreation machines, bike paths, etc.

12. Install a professional track and field open to the public.
13. Support our region with safe places to play, organized recreation programs, parks and

playgrounds, indoor and outdoor sport courts, recreating areas.
14. Pomona is one of the most efficient city as far as park square footage in the area. Consider how

we can use our current space more efficiently. The scale can provide a larger access to the
healthy community.
15. Consider how we can take our Sports, Recreation and Healthy Living programs “on the road” to
underserved areas of Pomona.
16. Allow for use of Indoor venues for “social, safe and comfortable” movement.
17. Host morning walking club on the Fairplex campus. Different staff could volunteer to take turns
with different routes on campus. Sponsorship by FitBit. Could also host 100-mile club instead of
developing Fairplexwalking club.
18. Connect with people that are proud of Pomona and support it. One is #PomonaProud on
Instagram.
19. Develop a Pomona Trust Board.
20. Host a reverse daycare for parents.
21. Several more event signs that are updated: White and Arrow, White and McKinley.
22. Develop venues such as parks, water features and trails and pathways that can be both public
and open to community and privately accessed during special events to create opportun ities for
recreation facilities that both benefit community and provide methods for financial
sustainability. Data and needs assessment, trends, etc. should be part of overall approach.
23. Build park on campus or investment in a relationship with our neighbors at Ganesha Park.
24. Renovate and update existing grandstand facilities to include locker facilities, hospitality suites,
training areas and stadium features to accommodate pro and semi pro sporting events as well
as concerts and entertainment events.
25. Install solar panels for shade during Fair
26. Exploration of partnership opportunities to raise capital, support programs and create
sustainable funding pipelines
27. Build hydration stations.
28. Partner with businesses like Trader Joe, Spouts, for healthy lifestyle initiatives.
29. Develop a volunteer program for teens.
30. Have a native Plants Policy for ornamentals.
31. Host a Community Clinic(s) on Campus.
32. Having health events at Fairplex makes sense. With that, amazing outreach opportunities,
diabetes screening, flu shots, etc.
33. Sustaining programs in sports, recreation and healthy lifestyles will require a new business
model that balances revenue generation, capital fundraising, community benefit and education
while aligning with our organizational mission and core businesses such as the LA County Fair.
34. Partnerships with medical institutions to provide more community health fairs and workshops

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35. Go west to area code 626. Potential health partners should include organization such as Citrus
Valley Health Care.

36. Encourage community to open their restaurants to the community to cook, sample.
37. Identify long-term sponsors and corporate partners who seek brand recognition and alignment

with both the large-scale athletic programs and more regional community benefit programs
centered around sports and recreation
38. Four categories to consider for the future generation of Fairplex: music, art, action sports, and
street culture. Generation Z (13-17-year olds) would rather spend their money on an experience
than a product. Create an environment for kids and they will come.
39. Develop Fairplex as an e-sports activity hub.
40. Focus on niche sports, skate park with tournaments, bicycle motor cross, roller derby.
41. Host Volleyball events.
42. Build an aquatic center.
43. Host martial arts events.
44. Host filmmaking events.
45. Host gymnastics events.
46. Host mud runs, bubble runs, color runs.
47. Host a modern Pentathlon.
48. Host flag football tournaments for women and men, high school girls & boys.
49. Host Running or Parkour events.
50. Host a Frisbee golf course and tournament (for all games of Frisbee)facilities/fields; Check out
World Flying Disc Federation = bring Frisbee sport back to So. Cal!
51. Develop Innovative “combo” sports opportunities (combo skateboarding and Frisbee). Ultimate
challenge = “(Skate/Disc Games”) etc.
52. Build lighted sports fields for youth and adults.
53. Serve as a summer camp (sports) venue.
54. Build a splash pad at Fairplex (for the hot Cali Day to entertain kids and families).
55. Repurpose some of the underutilized, existing indoor building space for sports and recreation
activities such as basketball, volleyball, trampoline parks and fitness facilities.
56. Identify community needs for sports and recreation facilities and explore solutions on campus
that align with the Fair, year-round businesses and potential spectator possibilities
57. Establish an equine event center to host national and international equestrian competitions and
events
58. Build a fitness center on campus with cycling equipment.
59. Build an indoor wave pool.
60. Create a safe space for the local community to come from all over the region to see world class
soccer. Pomona struggles to find good soccer fields.
61. Build an ice Rink for skating and hockey geared to youth. Ducks/Kings as partner(s). Same rink
might be used for volleyball, basketball, etc.
62. Consider the building of a Sports arena/football or basketball stadium, much like the
Thomas/MAC Center in Las Vegas. Also look into the “ARC” at UC Irvine. It is a massive sports
complex that could be an amazing asset to the community. An indoor/outdoor faci lity where
each area has multiple uses.
63. Use fake grass in track that can be removed and put dirt ramps inside for BMX or dirt biking.

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64. Expand Learning Centers and community benefit programs to include fitness, healthy living and
sports education and activities

65. Using the Farm as an educational and interactive platform, create healthy eating programs and
activities to complement sports and recreation programs. Fairplex provides an opportune
environment for the community to participate in activities that keep them moving while
learning about healthy eating.

66. Develop community-based recreation programs that utilize unique assets on Fairplex campus
(Yoga and meditation, obstacle training, cycling).

67. Have Fairplex host national night out with health fair and movies.
68. Host a community Event with Walking groups, Yoga sessions outdoors, Nutrition demos,

Cooking demos, Wellness booths, Exercise demos
69. Promote movement for children and adults – scooters, outdoor culture.
70. Host bicycle rides for families.
71. Host a Regional Meditation Event (Maharishi Effect).
72. Hold scavenger hunts during Fair (tied to walking) with a small prize for completing the hunt.

With Start and stop time.
73. Host Tai Chi classes.
74. Focus some activities to different age levels – especially over 50.
75. Make Wednesday Senior Day; make it generous, Pomona Concert Band Concert, Claremont

Symphony Orchestra.
76. Hold a “Wine Walk” (see City of La Verne’s annual event). Includes food tasting from several

area restaurants.
77. Hold a “Photo Op Walk” – Various scenic spots, can include food and drink stops, classes, bands,

costume booths, (day & night activities).
78. Develop an annual membership in Fairplex. This would allowaccess year-round to walks, visits,

attractions, entry to exhibits, etc.
79. Enhance social media presence for Fairplex – if it is not on social media, it doesn’t exist
80. More publicity: Events could be put in resident’s water bills, Daily Bulletin events calendar
81. Focus on strategic planning with Millennials.
82. There needs to be staff on hand that can identify emerging trends while building a fluid

infrastructure to accommodate trends and events that would attract diverse demographics.
83. Close the local streets for an event like a Cyclavia that is held in Los Angeles every year.
84. Alignment with regional, national and international governing bodies and associations to bring

compelling content to our campus and legitimacy to our programs.
85. Increase number of sporting-related events through relationships with event promoters,

leagues, teams and associations. Develop a brand that is known on a global level as a premier
sporting venue.
86. Continue relationships with US Olympic Committee and governing bodies to explore
opportunities for Fairplex’s participation in 2028 Olympic Games.

Workforce Development & Craftsmanship

1. Host youth builds from all of California, like Habitat for Humanity to get local youth involved.

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2. Consider how we can develop a workforce to live a rich life around art, poetry and the arts?
Interested in how Fairplex can be a safe place and having a broade r discussion about how to
enrich our lives through culture.

3. “Get off the Phone and get Into Life”. Create a public service announcement campaign targeting
youth Cell Phone/Social Media addiction.

4. Work with youth on probation, Boys Republic on exposing at-risk youth to equestrian
lifestyle/training/etc.

5. Creation of sub-committees! Sub-committees selected based on community and experience.
6. Teaching entrepreneurship: How to take craft/talent/passion (in working) to a business.
7. Consider what we can offer CTEC students who are college bound to help facilitate their success.

Could CTEC participants earn college credit?
8. Develop financial literacy training for CTEC students.
9. CTEC youth should enter America’s Kids where appropriate, build awareness of CTEC programs.
10. Encourage CTEC to promote diversity among its students and then in the workplace.
11. Identify any other apprentice readiness programs that CTEC should adopt, i.e. iron working,

especially as infrastructure work picks up.
12. Consider if the MC3 curriculum would work for CTEC.
13. Identify partners to improve CTEC students’ odds for success in job placement.
14. CTEC should make hydroponics part of its urban ag program and use it to help feed those in

need.
15. CTEC should focus on job placement here in the Pomona Valley.
16. Determine how we can expose CTEC students to other craft job possibilities, besides those we

promote.
17. Determine if the National Motorsports Program can be tied into CTEC’s Alex Xydias School.
18. Develop an equestrian rehabilitation therapy program for injured and special needs children and

adults.
19. I’d like to see the Career & Technical Education Center (CTEC) provide more hand-based projects

for students. CTEC should also partner with local organizations or companies to further their
potential for after high school opportunities.
20. Create pre-apprenticeships opportunities with Pomona USD/San Antonio ROP/CTEC/Unions to
provide youth (17-18) the benefit of experience.
21. Add more technology/STEMcourses to CTEC for example: Robotics, Coding, Solid
modeling/drafting.
22. Consider the jobs of the future/workforce development and how Fairplex can best support
entrepreneurs, small businesses, industry sectors and artisans. What role can Fairplex play in
defining what work is and will be?
23. We want to make sure that Fairplex is a partner to support the CTEC work and craftsmanship
that will drive opportunities. Rather than asking how we drive local development, we should be
asking, “How can I grow or access the talent that exists?”
24. Continue dialogue re: labor unions, local hiring component. Important to be part of the decision
process (to make sure jobs are secured) at work and would like to see that continue.
25. Design workforce development programs to address backgrounds of the the people you are
trying to serve (ie. economic stresses, reentry populations,Latino, African-American, incomplete
HS and college degrees).

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26. Would like to see CTEC get involved in Skills USA, Hero’s Woodwork, where there are
opportunities to grow other leadership and team building skills. All great organizations. There
are also youth build competitions, that would provide a great opportunity to partner with LA
and the Building Training Council so when students graduate high school theyare prepared for a
trade.

27. Develop health career training opportunities.
28. Incorporate vocational opportunities that are currently embedded while simultaneously running

a needs-based assessment with districts such as PUSD and the like.
29. Can Fairplex be instrumental in involving Pomona Unified in the LA/Orange Building and

Construction Trades Council?
30. A study should be conducted on current vocational programs conducted through Fairplex while

identifying and running a needs-based assessment on programs being suggested. Correlational
analysis on the demographics of union and non-union based work/employees should be
identified in order to create an epicenter for Fair and balanced workforces.
31. Conduct autonomous vehicle labor training/preparation.
32. Building on a commitment to economic and workforce development evidenced through strong
relationships with employee groups, support for college internship programs and CTEC training
programs, it makes perfect sense for Fairplex to venture into social enterprise.
33. Renovate and repurpose facilities to accommodate more places to be creative and provide
inspiration to makers and artisans throughout our campus.
34. Consider how Fairplexcan facilitate public/private funding to support the Southern California
economy
35. Fairplex should serve as a business incubator.
36. The volunteers of the FairplexGarden Railroad are excellent crafts persons in a variety of skills
from modeling to electronics and even hospitality. We would be glad to share our talents with
any programs.
37. Pomona USD (and all other districts and colleges and universities, as well as semi —pro, pro-
soccer and Lacrosse teams should collaborate with Fairplex staff to develop programs and
events for local students and grow programs on Fairplex’ campus. Seek out partnerships and
sponsors.
38. Create new programs in schools for children to learn craftsmanship skills and have exhibitions
and competitions of their own. We should have kids start young and try things and explore.
39. Teach financial management to manage personal and retirement finances.
40. Dream Sessions with education. Bring groups Jr. High, High School and even elementary children
to Fairplex for facilitated dream sessions, then work through steps to evaluate that options
along the way to modify them to reach dream.
41. Create a partnership with the city to create a local artist Fair like Olivera Street and downtown.
Would like to see us go old school and get back to basics, like downtown Pomona, where artists
can go and demonstrate their crafts.
42. Identify more programs and create “maker labs” that provide access to the tools, technology
and skills makers and entrepreneurs require to be successful. A place to go somewhere you can
teach yourself and find others with the same passion.
43. What does NHRA do in the outreach program with Fremont Academy? How or can CTEC/TLC at
Fairplex’ automotive program become involved with this program?

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44. Dedicated facilities for more community classes and meeting space for partnering associations
and guilds throughout the region.

45. Host a Youth Build Competition during the Fair. It could be an additional opportunity for
America’s Kids entries. Group (school groups) enter these competitions.

46. Take advantage of a huge change in the demographics of the people making homemade crafts.
Everything old, is always new again, as seen through the eyes of a new generation.

47. Expand concept of Traditional across cultural lines for example, embroidery, Brazilian, Chinese,
American, American Indian, Indians etc.

48. Table Setting Contest – Similar to the Chef Shows – give contestants a box of materials and an
occasion and period of time, to decorate a table. This would be repeated daily or several times a
day to get people involved.

49. Consider Adult Craftsmanship entries in the Fair. Some fairs offer opportunities for ad ult entries.
How do we make this more than a month experience? How do we figure out a way to be the
epicenter of job creation throughout the year?

50. Align relevant fair competitions, exhibitions, and workshops with The Learning Centers.

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FAIRPLEX STRATEGIC PLANNING MEETING
LIST OF INVITEES

STRATEGIC PLAN PRESENTATION

Following is a list of all invitees to the Fairplex Strategic Planning meetings. All documentation
represented in all Strategic Planning Sessions are available to the public on the website at
www.fairplex.com/ceo.

Strategic Planning Steering Committee:

Ayala Benny Rep. for Senator Connie Leyva
Coley Soraya Cal Poly Pomona President; LACFA
Gonzales-Lawrence Ronald Rep. for Assemblymember Freddie Rodriguez
Gutierrez Claudia CEO Sachi Hamai's Office

Horning Russell Rep. Hilda Solis, L.A. Board of Supervisors - District 4
Lowry Linda Pomona City Manager
Martinez Norma Rep. Hilda Solis, L.A. Board of Supervisors - District 4
Sandoval Tim Mayor of Pomona
Torres Robert Pomona Council Member - District 6

LACF Association Members:

Bernstein Bernie Bernstein & Rathman
Bingham Elizabeth Minister, Pilgrim Congregational Church
Blancarte James Court Commissioner
Blickenstaff Jon Retired Educator
Bolding Ron Inter Valley Health Plan
Bollinger Laura Community Volunteer
Bosserman-
Piatt Linda City of Hope Medical Group
Burwell Bob Retired PVHMC Administrator
Bush Bob Retired Media Group
Cable Chuck TLC Board/Retired Senior Living Administrator
Clifford Peter National Hot Rod Association
Coley Soraya Cal Poly
Crean Richard California Financial Partners
Dilley Scott Sanders Towing
Driebe Mike Methodist Hospital Foundation
Dukes Robert Superior Court Judge
Eggert Robert Retired, So. California Gas Company
Espinoza Jimmy Inland Investment Partners
Fairley Jeff Body Center Physical Therapy
Felton John Retired Bank Manager

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Fox Bill William Fox Group
Galleano Don Galleano Winery
Gallegos Heidi Brea Chamber of Commerce
Gamboa Juan Coldwell Banker
Gutierrrez Jimmy Chino City Attorney
Gutierrrez Phillip U.S. District Court Judge
Hanawalt Roger Dentist
Hanson Heidi Rain Bird International
Harris Jennetta Minister
Hsieh Tom Splinter Rock
Hyland Sue Claremont Club
Johnson Molly Retired Work Group Administrator
Keagle Linda C & C Organization
Kendrick Don Kendrick Real Estate
Kersting Chris Specialty Equipment Market Association
La Bounty Hugh Retired Educator
Landherr John A-Z Bus Sales, Inc.
Leier Patrick Educational Management Consultant
Lieberman Devorah University of La Verne
Loverso Felice Casa Colina
Loza Christina Loza & Loza
Ludwick Art TLC Board
Lyman Kevin 4-Fini
Manning Dan Coca Cola
Martinez Richad Pomona Unified School District
Melendez Thelma Los Angeles Unified School District
Mendez Robert Attorney & Adjunct Professor
Miller Karen Retired Athletic Director
Morris April Retired Architect
Nuss Tom Retired Superior Court Judge
Ortiz Michael Retired President, Cal Poly
Patronite Iris Consultant, The Organizational Network.
Paulson Jan Retired VP, Nursing Services, PVHMC
Piatt James Retired, Superior Court Judge
Pinedo Cid Hope Through Housing
Rinehart Larry Retired Bank President
Rodriguez Rodri Rodri Entertainment Group
Smith Michael Retired Attorney
Solomon John Liquorama Fine Wine
Stark Jil Retired College Educator
Stark Jeff Fukagawa, Stark & Associates
Stutzman Royce Vincente, Lloyd & Stutzman
Su Ben Prosperity Wealth Management Group Inc.
Terrell Emmett Pomona Unified School District

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Tessier Ed JEVED Management
Thomas Gary Retired Facility Dir., HCC Industries
Todd John R. Todd Memorial Chapel
Todd John W. President, Todd Memorial Chapel
Vera Ron Vera & Barbosa
Warren Mark Warren Realty and Investments
Webb Kiana Webb Family Enterprises
Webb Reggie Webb Family Enterprises
Yochum Richard Pomona Valley Hospital Medical Center

Community: Anne Marie Sr. Admin. Asst. to Pomona City Council
Bill City of La Verne
Acosta Margaret Da Art Gallery
Aguirre Tim Schools agriculture and Nutrition Program
Aichele Georgina Neighbor
Alderson Jeff San Gabriel Valley Partnership
Alexander Curtis Inland News Group
Allred Charlene Sr. Program Manager CPP
Annett John Senior Planner (Retired)
Ashton Paola Assemblyman Freddie Rodriguez's Office
Atwater
Avendano Stephanie PUSD
Michelle Chino Community Committee
Baker Angelica San Antonio Regional Hospital
Ballantyne Rachel District Director for Sup. Hilda Solis
Baltazar Brian Neighbor
Barbosa Liz Calif. Foundation for Agriculture in The Classroom
Barr Mike TLC Board
Baskins Julio Neighbor
Beckman Silvia 48th DAA, Ag and Nutrition Fair
Beltran Alina Department of Parks and Recreation
Bishop Western U/Pomonas Promise
Bokde Jan City of La Verne
Boller Candice Fairplex Friends
Bowcock Beth Katten Muchin Rosenman LLP
Brooks Bryan
Brown Richard Katten Muchin Rosenman LLP
Bruckner Cynthia Boys & Girls Club
Burch City of Claremont
Caceres Victor Claremont City Council
Calaycay Corey Day One
Calaycay
Camacho Corey
Alfredo

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Campbell Stephanie Bright Prospect
Capraro Paul PD Chief of Police
Carrizosa Cristina Pomona City Council - District 3
Castillo Laura
Chang Joyce LA CEOs Office
Chapman Kerissa International Agri-Center
Clague DeHart Jessica City of Hope
Cole Chris Casa Colina
Cortez Sally Fairplex Friends
Cortez Cesar Americas Jobs Center
Culbertson Judy Calif. Foundation for Agriculture in The Classroom
Cuttress George Arteco Partners
Dale James Pomona Valley Hospital Medical Center
Daniel Charles
Davis Karen Glendora Community Committee
Del Haro Reyna Kaiser Permanente
Dennis Marie PUSD
Dimailig Paolo Director of Front Office
Dolan Jill Mt SAC
Ebenkamp Lynne Rowland Heights Committee
Echeveste John La Plaza De Culture y Artes
Elsasser Jim Claremont Unified School District Super.
Engel Robin Consultant
Escobar Ginna E. Pomona City Council - Distric 5
Faull Chris Fairplex Friends
Fisher Larry NHRA
Fitzgerald Lavela
Fong Matt Pappas Artisanal/Grizzleys
Francesco Mary Kate
Frausto Erica Pomona Chamber of Commerce
Friend Diane Farm Bureau
Gallagher Elizabeth Director of Catering & Events Management
Workforce Development, Aging and Community
Galvan Alessa Services
Garcia Frank Breakfast Group
Geisler Connie
George Gary Breakfast Group
Gibson James Pomona PD Comm. Relations
Glaeser Douglas Cal Poly Pomona
Gomez Jillian Cal Poly Pomona
Gomez Lisa Neighbor
Gonnier Christina Bonita School District Super.

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Gonzalez Rubio R. Pomona City Council - District 1
Gridley Daila Neighbor
Gridley Larry Neighbor
Grinsdale Marilyn Citrus College Gov Rel.
Hall Nanette Bonita Unified
Hamai Sachi A. CEO, County of Los Angeles
Hamilton Gary Rep. Soraya Coley, President Cal Poly
Hansen Brett
Harbushka Coralea Chino Community Committee
Haughey Karen Cal Poly Pomona
Havens Jack Executive Chef
Haverland Adam Fairplex Friends
Heintz Pamela Downtown Pomona Owners Association
Hemming Carolynn Neighbor
Henderson Anne LA County
Hernandez Javier TLC Board
Hersch Carol Director of IT
Heydari Mort Olde Tyme Ice Cream
Hill Mark Allied Commercial Real Estate
Holtznecht Danny La Verne
Houston-Brown Clive
Hsieh Bree Neighbor
Ivey Gil Laguna Tech Institute
Jimenez Arturo Director, CCYP Media Group
Kao Gorden OC Fair
Karns Ken Western University
Keating Jeff Neighbor
Kistler Terry Neighbor
Kistler Mary Ann San Dimas Community Committee
Koach Diane Director of Sales & Marketing
Kokash Fred Fairplex Friends
Krohn Darren LA County Public Works
Kunitake Elaine Wahoos Fish Tacos
Lam Wing Fairplex Friends
Larson Robbie Fairplex Friends
Larson Jerry Department of Parks and Recreation
Lau Clement KGI
Lee Eunice Director of Revenue Management
County of Los Angeles Dept. of Ag Commissioner
Leeper Diane Sheraton Fairplex Hotel & Conference Center General
Lefeuvre Richard Manager

Lesser Pete

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Leung-Gurung Lucie Community Translational Research Institute
Lewis Randall Lewis Operating Corp
Lewis Richard Lewis Operating Corp
Leyva Connie State of California Senate
Lichtenstein Daniel Whittier College Alumnus
Loehr Karen Fairplex Friends
Lopez Mildred M. Kaiser Permanente
Lowry Robert Director of Banquets
Luca Evette De PBH Partners for Better Health
Marin Jherika Weingart Foundation
Martinez Sandra
Martinez Roger Director of Engineering
McClung Valerie Chino Hills Community Committee
McCormick Laurie 4-H/Ag
McCormick Patti
McDade Lucinda Rancho Santa Ana Botanical Garden
McKay Lisa Casa Colina
Medina Enrique PUSD
Mejia Jose Pomona Valley Verde
Mendoza John
Meza Fernando Pomona Unified School District
Mittwer Dorene
Montana Christopher Director of Real Estate Division - CEO
Morales Marisol Community Rel Uof La Verne
Morones Kimberly Claremont Graduate University
Mosier Denny Cal Poly
Mundekis Reggie OC Resident
Neal Anne Bonita USD
Neely Norma Jean Fairplex Friends
Negrete Marvin Restaurant Manager
Newton Pat Fairplex Friends
Nichols Erica Elysian Consulting
Director of Rooms
Nicolay Anna CalTrans
Noroozi Homar Inland Empire Utilities Agency
O'Brien Michelle Claremont Graduate University
Ofurie Demetreanna Pomona City Council - District 4
Ontiveros-Cole Elizabeth The Arboretum
Orosz Chris University of California Agriculture and Natural
Resources
Orozco Alejandrina One Million NIU
Ortega Larry KCRW
Padilla Gee

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Paige Skip COO, Goldenvoice
Parisi Jean Mountain Meadows
Parnell Bill Fairplex Friends
Patton Stephen Urban Mission
Pederson-Tomes Michelle
Pedroza Sam Claremont City Council
Penn Mathis E. Marcelle Diabetes Prevention Lifestyle Coach
Perez David Valley Vista Services
Perlman Roberta PUSD School Board
Pinedo Adriana Day One; Pomona's Promise
Prendergast Mary Fairplex Friends
Principe Monica PUSD
Southern California Service Corps
Quinones Andy Neighbor
Rafferty John Neighbor
Chino Basin Water Conservation District
Ramos Mario Valley Vista Waste Management
Ready Drew Director of Gov. Relations - Foothill Transit
Reiff Jill Montclair City Council
Reyno David City of Pomona
Rhu Bill Events Management
Rico Andrea Neighbor
Grand Park LA
Riordon Tammy Upland Community Committee
Rivas Julia Pomona City Council - District 2
Rivera Lucas South Bay Workforce Investment Board
Robinson Sid State of California Assembly
Robledo Adriana Cal Poly Pomona
Rodriguez Mario Pomona Day Labor Center
Fairplex Friends
Rodriguez Freddie La Verne City Manager
Romero Christina Admin Assistant
Romero Fernando Los Angeles Public Works
Ruiz Juanita Community Relations Cal Poly
Russi Bob Cal Poly Pomona
Rusu Shelby Cal Poly Pomona
Salama Kathy Rep. Senator Connie Leyva
Samaniego Megan Mt. San Antonio College
Sancho-Madriz Martin Fairplex Friends
Sawyerr Olukemi Chaffey College
Scott Zazette Dean of Ag Cal Poly
Scroggins William Director of Finance
Session Katrina
Shannon Henry
Sholz-Clause Mary
Shupenia Todd

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Silva Joe Los Angeles Public Works
Sim Youn Supervisor, County of Los Angeles
Solis Hilda
Spagnola Mike Glendora Community Committee
Sparling Fred Neighbor
St. John Judy AGP Productions, LLC
Fairplex Friends
Sterman Nan Fairplex Friends
Swearingen Syd
Swearingen Lynn Diamond Bar Community Committee
Swodeck Joshua Neighbor
Tanaka Jack President, Arteco Partners
Tantee Susan Fairplex Friends
Tessier Jerry Fairplex Friends
BioContractors, Inc.
Tharpe Sam U.S. Congress
Thomas Daniel Pomona Unified School District
Thomsen Curtis Neighbor
Torres Norma Neighbor
Unaka Oliver VP Events and Promotions, Vans
Vadi Jose M. Neighbor
Vadi Delfina Pomona Community Committee
Van Doren Steve Weingart Foundation
Neighbor
Vander Molen Susan
Vaniman Jeff Neighbor
Vargas Belen AGRIScapes Director - Cal Poly Pomona
Vera Catalina LA Kitchen
Villanueva Isidro County of Los Angeles Dept. of Ag Commissioner
Wallace Mary Director of HR
Walters Craig President, Ignite Design & Advertising
Weekes Ken PUSD
Werner Cynthia Fairplex Friends
Wheat Cheryl
Wheeler Chris Dean of Env. Design - Cal Poly Pomona
Williams Joe San Gabriel Valley Partnership
Willison Sharon OC Fair and Event Center
Winter Debra Mountain Meadows Resident
Woo Michael Unite Here Local 11
Yanez Michelle
Young Evy
Zamora Virginia
Zeltser Yelena

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