Reader's Digest

2022

Effortless Gardening Garden Power Tools

Have the right tool for every gardening task, from
cordless tools, mowers, cleaning solutions, hedges
and more. Our garden tools provide effortless and
safe gardening for your outdoor living area.

Scan to view the
Garden Range

2022 TRUSTED BRANDS SPECIAL SUPPLEMENT

Victa 2022

HIGHLY COMMENDED GARDEN POWER TOOLS Garden Power Tools

“The only VICTA HAS BEEN TRANSFORMING AUSSIE BACKYARDS
brand my
husband SINCE 1952. This year marks Victa’s 70th anniversary
will buy.” and to celebrate, this iconic Australian brand is further
transforming gardening with its expanding range of
FEMALE, 40-44, WA innovative battery and petrol powered garden tools.

“Strong As well as its trusty lawnmowers, trimmers, hedge
heritage trimmers and blowers, last year Victa’s versatile Combi-
and reliable Tool™ system hit the stores, offering greater flexibility
performance.” to do more gardening jobs. With two powerheads to
choose from
MALE, 45-49, NSW – a 2-stroke
petrol engine
“Have always or an 18V
used and Lithium battery
trusted this – gardeners
brand.” then pick from
a range of
MALE, 65-69, VIC attachments to
help them edge
“Most trusted lawns, trim or
and reliable.” shape hedges
or prune
MALE, 35-39, NSW trees. Victa
is continuing to provide a vast range of products to
ensure Australians have the right products that help
them get those gardening jobs done quickly and
easily. With the assurance of after-purchase support
from Victa’s Gold Dealer national network, Victa’s
innovative range of gardening tools are affordable,
reliable and, above all, suitable for all gardening needs.

Victa’s range of products is available at Bunnings
and Victa Gold Dealers nationally.

Visit www.victa.com.au

200 Australians trust Victa. Visit www.trustedbrands.com.au

INTRODUCING 2022

Garden Power Tools

THE COMBI-TOOL™
- OUR LATEST
INNOVATION

PETROL ENGINE
POWERHEAD

TWIN 18V
LITHIUM-ION
POWERHEAD

Victa’s versatile Combi-Tool™ system gives of the attachments in the Combi-Tool™
you the flexibility to take on a variety of range, helping you tackle the job at hand.
tasks in your backyard. Choose from a
Petrol Engine powerhead or a Twin 18V FIND OUT MORE AT
Lithium-Ion powerhead to power any
VICTA.COM.AU

Edger attachment compatible with Victa petrol Combi-Tool system only. Briggs & Stratton 18V Lithium-Ion Batteries sold
separately. Victa attachments and powerheads sold separately.

2022 TRUSTED BRANDS SPECIAL SUPPLEMENT

Scotts Osmocote 2022

HIGHLY COMMENDED GARDENING PRODUCTS Gardening Products

“Reputable SCOTTS OSMOCOTE IS
and effective.”
A LONG-ESTABLISHED
FEMALE, 30-39,
SA/NT BRAND of garden
care products that are
“Great trusted by professional
fertiliser and growers and home
kind to the gardeners alike. At
world.” Scotts Osmocote, we’re
plant people. We create products that are easy to use
FEMALE, 60+, and take all the guesswork out of growing so that you can
VIC/TAS achieve the results you deserve.

“Top brand Our philosophy is simple: when you start with the
for quality best, you’ll bring out the best in all that you grow. Scotts
and price.” Osmocote has the right products for every growing
occasion, whether you are growing show-stopping roses,
MALE, 60+, WA juicy citrus or an indoor plant jungle.

“A quality Scotts Osmocote Premium Potting Mixes contain
product that sustainably sourced materials, 50 years of horticultural
works as expertise and just the right amount of nutrients for
described.” your plants, while Scotts Osmocote Controlled Release
Fertiliser is still the most advanced on the market, with
MALE, 60+, SA/NT technology that only feeds your plants when they need
it most. We’re constantly on the lookout for solutions to
make your growing journey easy, which has led to the
development of the Scotts Osmocote for Indoor Plants
range. This range has taken all the hard work out of
feeding indoor plants with products that don’t require
any mixing or mess – they are odourless, non-staining
and perfect for use indoors!

So, no matter if you have a glowing green thumb or
are just starting your growing journey, grow with Scotts
Osmocote.

Visit www.osmocote.com.au

202 Australians trust Scotts Osmocote. Visit www.trustedbrands.com.au



2022 TRUSTED BRANDS SPECIAL SUPPLEMENT

Selleys Glu 2022 ives

WINNER GLUES & CONSTRUCTION ADHESIVES es & Construction Adhes

“Strong- FOR MORE THAN 80 YEARS, SELLEYS has been
holding providing innovative, world-leading glues and
adhesive that construction adhesive products – such as Selleys
gets the job Liquid Nails, Hold Up, Power Grip, Aquadhere,
done.” Araldite, Kwik Grip and more – that help people
achieve lasting results and deliver pride and
FEMALE, 30-39, satisfaction
NSW/ACT in a job well
done. Absolute
“So adaptable customer
to so many satisfaction
uses. Dries is what drives
quickly. Very Selleys forward
reliable.” and is what
ensures that
FEMALE, 40-59, WA ‘If It’s Selleys It
Works’.
“This brand
gives me That ‘can-
reassurance.” do’ spirit and
commitment to quality that Selleys embodies today
FEMALE, 30-39, were the hallmark of the company’s founder, Martin
NSW/ACT Selley, who immigrated to Australia from Germany in
1939 and quickly set up a factory in Sydney where he
gained a reputation for making superior quality putty
and adhesives.

Selleys was established with a focus on invention
and creativity, and today, Selleys is the leading choice
for Australian and New Zealand consumers and
tradespeople when it comes to adhesives, sealants,
fillers and paint preparation products. A trusted brand
for over 80 years, Selleys products make it easier to
get the job done right, the first time.

Visit www.selleys.com.au

204 Australians trust Selleys. Visit www.trustedbrands.com.au

SAVE THE THINGS THAT MATTER Glu ives

2022

es & Construction Adhes

2019 2020 2021 2022 AUSTRALIA’S MOST
TRUSTED BRAND
Sealants & Fillers Sealants & Fillers Sealants & Fillers Sealants & Fillers
IN SEALANTS & FILLERS*

*Readers Digest, voted by Australians

2022 TRUSTED BRANDS SPECIAL SUPPLEMENT

Hearing Australia 2022

WINNER HEARING SERVICES Hearing Services

“The most 2022 MARKS THE
professional
hearing 75TH YEAR that Hearing
specialists.” Australia has helped
the community to
FEMALE, 40-59, stay connected to
VIC/TAS the sounds they love.
Hearing Australia has
“My parents 170 permanent clinics,
received plus it provides mobile,
great advice tele-audiology and
and fantastic online services. It is also
service ... the nation’s largest provider of government-funded
care a lot hearing services for children, young adults under
about their 26, Aboriginal and Torres Strait Islanders, pensioners
customers.” and veterans.

FEMALE, 60+, WA Hearing Australia’s dedicated team of clinicians
understands that managing your hearing can improve
“Know what your quality of life, and that choosing a hearing aid is
they’re a personal decision and not something that should be
doing. Highly rushed. To help you find the right solution, clients are
trained and now able to ‘try before you buy’ on any of its range of
professional.” hearing devices for 14 days*. This means you can take
your device home and test drive it in your everyday life
FEMALE, 40-59, to see how it performs, whether you are catching up
VIC/TAS with loved ones, going shopping or watching TV.

With the support of the Australian Government,
Hearing Australia is increasing its focus on improving
the hearing health of all Australians through the
prevention of avoidable hearing loss.

Visit www.hearing.com.au

* ‘Try before you buy’ requires you to complete a hearing assessment
(which may incur a fee) before fitting, and is subject to Hearing Australia’s
‘Try before you buy’ conditions. Conditions apply under the Australian
Government Hearing Services Programme.

206 Australians trust Hearing Australia. Visit www.trustedbrands.com.au

We make 2022
hearing easy
for everyone. Hearing Services
That’s our
promise.

Try before you buy,
for 14 days*

For music teacher and Hearing Australia client Rachel,
it’s the tailored advice from her audiologist Kristen that
made her decision easy.

Whoever you are and whatever your hearing needs, our
specialist team take the guesswork out of finding the
right hearing solution for you. Try any hearing device
from our range for 14 days* with no obligation to buy.

l 160+ locations 134 432 w hearing.com.au

*”Try before you buy” requires you to complete a hearing assessment (which may incur
a fee) before fitting, and is subject to Hearing Australia’s "Try before you buy" conditions.

Conditions apply under the Australian Government Hearing Services Program. Client
statements are their own, Rachel received a thank you gift for her time. HA688FP·220301

2022 TRUSTED BRANDS SPECIAL SUPPLEMENT

Specsavers 2022
Audiology
Hearing Services
HIGHLY COMMENDED HEARING SERVICES

“Excellent SINCE
product
and great LAUNCHING
customer
service.” ITS AUDIOLOGY

FEMALE, 40-59, DIVISION
NSW/ACT
IN 2018,
“They
know how Specsavers
to provide Audiology
quality.” has seen
exponential
FEMALE, 60+, growth.
VIC/TAS Considered to be one of the fastest-growing audiology
businesses in the country, to date more than one
“Great million Australians have had their hearing screened
friendly at one of the more than 250 Specsavers Audiology
service with stores.
the latest
machines.” As with its optical stores, Specsavers Audiology likes
to keep things simple by providing what we’ve come
MALE, 40-59, to expect from Specsavers: great customer service,
NSW/ACT exceptional product quality, and an affordable and a
transparent pricing model.

Since all its audiology businesses are located within
a Specsavers optical store, Specsavers Audiology
has been able to introduce its hearing services to a
brand-new audience – existing Specsavers customers
who’ve never before encountered audiology.

In stores that offer both optometry and audiology
services, every optometry customer over the age of
50 has a hearing screen as part of their pre-testing
before an appointment, giving many Australians
the opportunity to start on their journey to better
hearing awareness and health.

Visit www.specsavers.com.au

208 Australians trust Specsavers Audiology. Visit www.trustedbrands.com.au

2022

Hearing Services

2022 TRUSTED BRANDS SPECIAL SUPPLEMENT

Mānuka Health 2022

WINNER HONEY Honey

“Great honey, THE PEOPLE
good for
medicinal AT MĀNUKA
purposes.”
HEALTH never
FEMALE, 60+, SA/NT take quality
for granted.
“Tastes Their honey
amazing. comes from
My family the pristine
loves it.” wilderness of
New Zealand
FEMALE, 30-39. and every
VIC/TAS batch is triple tested to be sure of its purity, quality
and MGO potency. It is also independently certified for
“I think quality and authenticity by the UMF Honey Association
Mānuka and the New Zealand Government Ministry for
Health is one Primary Industries.
of the best in
the world.” Unlike many Mānuka honey companies, Mānuka
Health owns its whole honey-making process – from
FEMALE, 60+, hive to jar – and includes 25,000 beehives, a highly
NSW/ACT skilled beekeeping team, and careful processing and
packing all in its own purpose-built facilities.
“Tastes better
than the other Mānuka Health is very conscious of the environment
listed brands.” and see themselves as guardians of the land. “We
are committed to planting one million Mānuka trees
MALE, 40-59, VIC/TAS by 2025 to help regenerate marginal farmland back
to native forest and support long-term sustainable
Mānuka honey production,” said Dave Campbell,
Mānuka Health Head Beekeeper. “We are working with
local communities and Maori landowners to improve
the productivity and revenue from their whenua (native
land), which will help create jobs and support the
local economy.”

Visit www.manukahealth.co.nz/en-au

210 Australians trust Mānuka Health. Visit www.trustedbrands.com.au



2022 TRUSTED BRANDS SPECIAL SUPPLEMENT

Dettol Ho 2022 cts

WINNER HOUSEHOLD CLEANING PRODUCTS usehold Cleaning Produ

“It’s my SINCE ITS
preferred
brand.” HUMBLE

FEMALE, 18-29, BEGINNINGS
VIC/TAS
IN 1935, when
“It kills 99.9% Dettol Antiseptic
of germs. Liquid was used
That is good as a post-surgery
in anyone’s antiseptic
under- skin wash in
standing.” hospitals, Dettol has evolved to become the trusted
brand in germ protection around the home.
MALE, 40-59, VIC/TAS
Since then Dettol’s germ protection heritage has
“Trusted expanded across a growing portfolio of antibacterial
brand which hand wash, household cleaning and hand sanitiser
has been in products, to laundry sanitisers.
existence
for a longer This year, Dettol will continue to focus on the
period.” expansion of its range in areas where germ protection
is important and relevant, such as in the laundry or
FEMALE, 18-29, WA protection from germs when you are out of the house.

Dettol has also made a sustainability pledge* which
includes making 100% of its packaging recyclable or
reusable and to include at least 25% recycled plastic
content in its packaging by 2025 where safety and
regulations allow.

So far it has made significant steps by launching its
first biodegradable and compostable wipes^ in its
household cleaning range.

Always read the label. Follow directions for use.
www.dettol.com.au

*Full pledge details, visit www.rb.com/responsibility/
plastics-packaging-and-waste/
^Biodegradable in accelerated active landfill conditions within 60 days
and home compost conditions within 12 months under success criteria
AS 5810 measured under ISO 14855 (EN13432)

212 Australians trust Dettol. Visit www.trustedbrands.com.au

We protect what we love

2022 TRUSTED BRANDS SPECIAL SUPPLEMENT

The Value Of Trust 2022

Every sale has five basic obstacles:
no need, no money, no hurry,
no desire, no trust.

ZIG ZIGLAR, AUTHOR

Trust starts with INTEGRITY
trustworthy
has no need of rules.
leadership. It must
be built into the ALBERT CAMUS, PHILOSOPHER

corporate culture. Loyalty is what
makes us trust, trust is
BARBARA KIMMEL BROOKS, CEO,
PRODUCT DEVELOPER AND AUTHOR what makes us stay,
staying is what makes
What clients are
really interested us love, and love is
what gives us hope.
in is honesty,
plus a baseline of GLENN VAN DEKKEN, SCIENTIST

competence. THE ONE WHO DOES NOT TRUST
ENOUGH, WILL NOT BE TRUSTED. 
PATRICK LENCIONI, BUSINESS
MANAGEMENT EXPERT LAO TZU, PHILOSOPHER

214 100% voted by consumers. View results at www.trustedbrands.com.au

H 2021s

umidifiers & Vaporiser

2022 TRUSTED BRANDS SPECIAL SUPPLEMENT

TENA 2022

WINNER INCONTINENCE PRODUCTS Incontinence Products

“Reliable THERE’S NO
products
that get you DENYING THAT
through
unpleasant INCONTINENCE
situations.”
is one of the
MALE, 30-39, VIC/TAS biggest health
taboos in today’s society. It shouldn’t be. Whether it’s a
“Comfortable, small leak or a heavier flow, incontinence doesn’t have
discreet, to stop you from living your best life.
effective,
good quality.” Continence expert TENA isn’t afraid to address the ins
and outs of incontinence. For more than 50 years, TENA
FEMALE, 40-59, has been breaking taboos and empowering women
NSW/ACT to feel confident by positively changing the narrative
around bladder weakness. TENA has continually led
“Reliable and the way in product innovation, offering a full range of
comfortable solutions that not only provide superior performance
to wear.” and secure protection, but are also discreet and
feminine. The result? Enabling consumers to live life to
FEMALE, 40-59, the fullest, with more confidence and more control.
VIC/TAS
As men are anatomically different from women,
incontinence also affects men differently. Offering
security, discretion and odour control, TENA’s men’s
range is specifically shaped to fit comfortably into
the front pouch of regular underwear. An ongoing
partnership with the Prostate Cancer Foundation
of Australia is a TENA initiative to raise awareness,
educate, support and give back to those families
impacted by prostate cancer.

TENA is dedicated to making a positive mark on the
planet. By carefully assessing each stage in the life
cycle of its products, TENA continually endeavours
to reduce its impact on the environment. Nothing
protects like TENA.

Visit www.tena.com.au

216 Australians trust TENA. Visit www.trustedbrands.com.au

The #1 adult
incontinence
brand globally*

Helping millions successfully
manage incontinence.

*Euromonitor International Limited; Retail Adult Incontinence, all channels, RSP value sales, Tissue & Hygiene, 2020 edition.

2022 TRUSTED BRANDS SPECIAL SUPPLEMENT

Michael Hill 2022

WINNER JEWELLERS Jewellers

“Best quality A DESTINATION FOR DIAMONDS
overall and
worth the and fine jewellery in Australia
money.” for more than 35 years,
Michael Hill’s commitment to
FEMALE, 40-59, craftsmanship and quality has
SA/NT been at the core of the business
since it was founded in 1979 by
“Excellent Sir Michael and Lady Christine
customer Hill. Today, the prestige
service.” jewellery brand continues
to create new and diverse
FEMALE, 30-39, collections for customers to love
VIC/TAS and treasure, with a focus on high quality, responsibility
and authenticity, while its stores are defined by a modern,
“Amazing welcoming approach and customer service. Customers
store with are always a focus and Michael Hill is proud to have over
amazing one million Brilliance loyalty members and counting.
salespeople.”
Michael Hill is committed to being the ‘Jeweller That
FEMALE, 18-29, SA/NT Cares’ and strives to have a consistent and positive
impact on everything it does by supporting the
“Love their environment, the global and local communities it works
products.” with, and its team.

FEMALE, 18-29, QLD Giving back is a key focus and Michael Hill is
partnered with Dress for Success; a global not-for-profit
organisation that empowers women to achieve economic
independence by providing a network of support,
professional attire, and development tools. In 2022,
the jeweller aims to raise $150,000 to support Dress for
Success in their work. Michael Hill supports the local
communities in which they live and operate and in March
this year donated $100,000 to assist communities in
Queensland and Northern NSW impacted by the floods.

Visit www.michaelhill.com.au

218 Australians trust Michael Hill. Visit www.trustedbrands.com.au

Thank you for voting us 2021 2022

Australia’s Jewellers Jewellers
Most Trusted
Jeweller

michaelhill.com.au

2022 TRUSTED BRANDS SPECIAL SUPPLEMENT

Smeg 2022

HIGHLY COMMENDED KET TLES & TOASTERS Kettles & Toasters

“Best quality AS A THIRD-GENERATION FAMILY BUSINESS with a
products that 70-plus year heritage, Smeg has a global reputation
last a very for creating innovative solutions to improve day-
long time.” to-day living with an eternal ‘Made in Italy’ style. In
addition, Smeg is known for outstanding service with a
FEMALE, 18-29, professional customer service team available to assist
NSW/ACT consumers in a timely and efficient manner.

“A modern, Over the years, Smeg has celebrated many technology
innovative and design world firsts including Elisabeth, the world’s
and on-trend first programmable freestanding cooker; the Niagara
European dishwasher; the blade flame cooktop; and the domestic
brand.” blast chiller. Its FAB fridge, launched 25 years ago, is an
iconic statement of
FEMALE, 30-39, modern design and
NSW/ACT has been used as
a canvas by many
“Top of artists and brands
the range; such as Dolce &
fashionable Gabbana, Disney
designs; and Coca Cola.
quality.”
Smeg introduced small appliances seven years ago.
FEMALE, 60+, Since then, the collection has steadily expanded to
VIC/TAS include multiple stylish-yet-functional breakfast, food
preparation and coffee appliances. Smeg recently
added a fully automatic bean to cup machine, available
in four matte colours, and a 0.8L mini kettle, available
in six colours. It has also introduced several new colour
options, including gold and rose gold, in the breakfast
category. This year Smeg also introduced Tritan Renew,
a 50% certified recycled content material, in a number
of products in the category with no impact on product
durability or performance.

Visit www.smeg.com.au

220 Australians trust Smeg. Visit www.trustedbrands.com.au

2022

Kettles & Toasters

2022 TRUSTED BRANDS SPECIAL SUPPLEMENT

Fisher & Paykel 2022

WINNER LAUNDRY APPLIANCES Laundry Appliances

“Reliable,
easy-to-use
products
that also look
stylish.”

FEMALE, 40-59, QLD

“Most reliable DELIVERING STATE-OF-THE-ART appliances since 1934,
and trusted and originating in New Zealand, Fisher & Paykel has since
brand.” grown into a global company, selling home appliances in
more than 50 countries.
MALE, 30-39,
NSW/ACT Today, through a culture of innovation and curiosity,
Fisher & Paykel produces high-quality products that
“Innovative enrich people’s lives, such as the Steam Care function in
brand, very selected washers and dryers launched last year.
sturdy and
long-lasting, Steam Care brings exceptional levels of fabric care
very good and convenience to daily laundry routines, while saving
quality.” water and reducing wear on your favourite garments
compared to a full wash cycle. Steam Refresh, a quick,
FEMALE, 40-59, stand-alone 20-minute cycle, brings lightly worn clothes
NSW/ACT back to life by deodorising and dewrinkling garments,
leaving them clean, smelling fresh and ready to wear in
minutes. Because steam care uses lower temperatures
and minimal water, it is suitable for almost any fabric type
– from delicate silks and activewear, through to cotton,
linen and blends. Fisher & Paykel’s Steam Care is kind on
your clothes, and gentle on the environment.

Visit www.fisherpaykel.com

222 Australians trust Fisher & Paykel. Visit www.trustedbrands.com.au

LOVE YOUR
LAUNDRY

Washing machines and dryers that deliver exceptional
fabric care and are designed to be part of a holistic
laundry system.

fisherpaykel.com

2022 TRUSTED BRANDS SPECIAL SUPPLEMENT

OMO 2022

WINNER LAUNDRY DETERGENTS Laundry Detergents

“OMO delivers ACTIVE OUTDOOR PLAY IS CRUCIAL FOR CHILDREN’S
what it claims.
A genuine HEALTH AND DEVELOPMENT, which can result in messy
and efficient stains on clothing. But OMO believes that every stain is
laundry stain a proud mark of a life fully lived and advocates outdoor
remover.” play and learning, which benefits children in mental,
physical and social development.
FEMALE, 60+, QLD
OMO provides laundry detergents that have delivered
“Excellent amazing stain removal every time for over 64 years. OMO
product, offers a wide variety of products: OMO Ultimate, with its
fantastic ability to treat 48-hour dried in stains; OMO Sensitive,
cleaning.” which is tough on stains but gentle on skin; and OMO
3-in-1 Capsules, which provide a deep clean and fabric
FEMALE, 40-59, care with a long-lasting fragrance. Recommended by
NSW/ACT leading machine manufacturers, the capsules have been
designed to be thrown directly into the machine drum
“Leaves and work on all machine types.
clothes nice,
clean and Because OMO recognises that doing the laundry can
fresh.” have a big impact on the environment, it has provided
a Sustainable Living Plan on its website to help all
FEMALE, 40-59, WA Australians change their laundry habits and reduce their
impact on the environment, without compromising
on a high-performance wash. And with OMO Dilute at
Home Refill, you can be tough on stains but help the
environment by reducing your plastic use.

Visit www.omo.com/au

224 Australians trust OMO. Visit www.trustedbrands.com.au

LAUNDRY DETERGENT BRAND

8

2020 2021 2022

2022 TRUSTED BRANDS SPECIAL SUPPLEMENT

Victa 2022

WINNER LAWN MOWERS Lawn Mowers

“A great THIS YEAR AUSTRALIAN
model to
give you that ICON VICTA celebrates its
perfect cut of 70th year anniversary. To
your lawn and commemorate this special
the quality occasion a limited edition
is great; built Victa gift will be included
to last!” in selected mowers in
the range. Victa will
MALE, 45-49, TAS also release special
anniversary lawn mowers to help mark this occasion.
“Classic
Australian Throughout the 70 years, Victa has been a strong
brand.” advocate for Australians to rediscover their lawn and
garden and the joys associated with their outdoor
FEMALE, 30-34, NSW space. And this means having the right tool for the
right job to keep those spaces looking great.
“The most
well-known Victa’s Australian Design Centre is continually
and long-term developing and adding innovations across its petrol and
brand of lawn lithium ranges, finding new technologies and products
mowers.” for homeowners who want powerful, dependable
products made tough for Australian conditions. The
FEMALE, 55-59, NSW recently launched twin 18V mowers in dealers and
Bunnings, which are designed to deliver the power
and runtime to create the perfect lawn, utilise Victa’s
signature steel chassis while being powered by Twin 18V
Briggs & Stratton® Batteries delivering 36V of power.

To help celebrate Victa’s special milestone year, a
‘Victa Through The Years’ campaign has been created
which can be found through Victa’s Facebook and
Instagram social channels. Keep an eye on these
channels for more information on upcoming activities
to celebrate this occasion.

Visit www.victa.com.au
www.facebook.com/VictaLawn/

226 Australians trust Victa. Visit www.trustedbrands.com.au

TRUSTED BY
AUSTRALIANS FOR
70 YEARS…

1962-63

UTILITY M0DEL 12
VICTAC0DE V11

1968-69

PACE PREMIER 2
M0DEL 11J

1983

MUSTANG
4 MILLI0NTH

M0WER

2022

CLASSIC CUT
ANNIVERSARY M0WER

2022 Victa helping Australians turn grass into lawn
now and tomorrow.
Lawn Mowers
THANK YOU AUSTRALIA, FOR TRUSTING
VICTA WITH YOUR BACKYARDS FOR 70 YEARS.

MERVYN VICTOR RICHARDSON - INVENTOR

FIND OUT MORE AT VICTA.COM.AU

2022 TRUSTED BRANDS SPECIAL SUPPLEMENT

STIHL 2022

HIGHLY COMMENDED L AWN MOWERS Lawn Mowers

“Top of the FOR MORE THAN 95 YEARS, STIHL has offered some
line. Best of the highest quality outdoor power equipment
range and a on the market to home and professional gardeners.
quality you A global market leader, and the No.1 chainsaw
can’t beat.” selling brand worldwide, STIHL is renowned for a
broad array of quality products across their petrol
FEMALE, 30-34, QLD and battery ranges.

“It has a good In the 50 years that STIHL has been sold in
battery- Australia, we have grown to trust and rely on the
powered brand for their personal and ongoing service across
range.” their wide-stretching 600-strong network of privately
owned STIHL dealerships. These smaller individual
MALE, 65-69, VIC and family-owned businesses are able to build close
local connections with customers who can turn to the
“Great quality specialists for advice, service, care and maintenance
and reliable of their trusted STIHL lawn mowers and outdoor
products.” power equipment.

MALE, 50-54, TAS In the business of innovating and developing
industry-leading firsts, STIHL’s mission is to
“Durable continuously enhance the customer experience.
and tough.” From their iMOW robotic mower range to their ever-
expanding battery range and the incredibly handy
FEMALE, 35-39, QLD GTA 26 garden pruner, STIHL takes pride in continuing
to provide the ultimate in outdoor power equipment.

Visit www.stihl.com.au

228 Australians trust STIHL. Visit www.trustedbrands.com.au

Battery
power.
By STIHL. 2022

Lawn Mowers

ƒ

2022 TRUSTED BRANDS SPECIAL SUPPLEMENT

Dulux 2022

WINNER PAINT Paint

“Quality paint, DULUXGROUP’S ORIGINS DATE BACK TO 1918, with
great colours, its original heritage in decorative paint. Today,
durability and DuluxGroup is a leading marketer and manufacturer of
coverage.” premium products that protect, maintain and enhance
the spaces and places in which we live and work. This
FEMALE, 40-59, includes retail paints, stains and varnishes, commercial
construction chemicals, garage doors and electronic
VIC/TAS openers, and seeds and fertilisers.

“Well- The pandemic has encouraged Dulux to take a
known and bolder approach
established to innovation
brand. as customers
Used by became more
professional open to new
tradespeople, experiences
so I’m happy and expressions after seeing how organisations
to use it.” had to adapt quickly in a constrained environment.
“This gives us more freedom to experiment with new
MALE, 60+, VIC/TAS digital channels to market and new digital offerings
for customers,” says Eglantine Etiemble, Executive
“A tried and General Manager, IT and Digital at DuluxGroup.
true hard-
wearing paint Each year, the Dulux Colour Awards showcase
with a good projects that have used colour in an innovative and
choice of creative way in order to truly “imagine a better place”.
colours.” This year promises to be no exception with other
innovations and exciting promotions also planned for
MALE, 60+, QLD the coming months.

And, as choosing the right colour paint can be
overwhelming – particularly finding the perfect white –
Dulux is helping its customers find the right cool, warm
and neutral whites with its Dulux® Wash&Wear®,
which offers true colour with superior washability.

Visit www.dulux.com.au

230 Australians trust Dulux. Visit www.trustedbrands.com.au

Change the
world you
live in

2022

Paint

We are proud to be voted
Australia’s Most Trusted Paint
Brand 10 years running*

2020 2021 2022

®Dulux and Worth doing, Worth Dulux are registered trade marks of DuluxGroup (Australia) Pty Ltd.
*As voted by Australians in the 2013-2020 Reader’s Digest Most Trusted Survey.

2022 TRUSTED BRANDS SPECIAL SUPPLEMENT

Specsavers 2022

WINNER OPTOMETRISTS Optometrists

“Specsavers EVER SINCE THE FIRST SPECSAVERS STORE opened
tells things in Australia in 2008, the optometry company has
how they remained focused on providing the very best
are, with free outcomes for patients and customers. From an eye
consultations care perspective that means supplementing the
and great full range of optometrist eye tests with appropriate
prices.” technology, including a no-cost OCT 3D eye scan
for every patient for identifying a variety of eye
FEMALE, 30-39, conditions.
VIC/TAS And from a
prescription
“Very helpful eyewear
and friendly.” perspective, it
means offering
MALE, 40-59, the broadest
NSW/ACT possible choice
of high-quality,
“A brand great-value
that offers frames,
exceptional prescription
customer lenses, contact
service. I see lenses and sunglasses.
no reason
why I should Now Specsavers has added another layer of service
go elsewhere within its stores with the recently launched Specsavers
for a lesser Audiology to bring that same mix of high-quality
experience.” expertise and unbeatable value to those with hearing
care needs. Now in its fifth year since entering the
MALE, 60+, QLD market, Specsavers Audiology continues to expand
with new locations opening every month.

Specsavers now has more than 350 stores Australia-
wide, and it is as easy as ever to book your eye test and
hearing check. Simply book an appointment online.

Visit www.specsavers.com.au

232 Australians trust Specsavers. Visit www.trustedbrands.com.au

2020 2021 2022

Optometrists Optometrists Optometrists

www.specsavers.com.au

2022 TRUSTED BRANDS SPECIAL SUPPLEMENT

Bosch 2022

WINNER OVENS Ovens

“We got a AT BOSCH, its
Bosch oven mission is to
a year or so improve the
ago and it’s quality of life
brilliant – at home with
cooks well.” its appliances.
Everything
FEMALE, 18-29, that is
VIC/TAS designed in
Bosch ovens
“German- is aimed at
made quality making life in
products.” the kitchen wonderfully simple while providing the
tools to achieve amazing cooking results, no matter
FEMALE, 40-59, what your skill level in the kitchen.
NSW/ACT All of Bosch’s ovens combine cutting-edge
technology, timeless design and remarkable ease
“Bosch is well of use, reducing the workload for customers and
recognised consistently delivering perfect results.
and proven Every detail of a Bosch oven has been carefully
for reliability.” designed, produced and tested by its engineers
to fully satisfy the highest standards in quality,
MALE, 40-59, SA/NT performance and convenience. With advanced
sensor technology found in the Series 8 ovens such as
PerfectBake™ and PerfectRoast™, the appliances are
capable of modifying the cooking process from start
to finish for perfect results.
Its new accent line collection refines the aesthetics
of its iconic ovens with a sleek carbon black,
minimalist design ideally suited to modern kitchens
while still offering the intuitive functionality that Bosch
is known for.
Visit www.bosch-home.com.au

234 Australians trust Bosch. Visit www.trustedbrands.com.au

Style your kitchen
with Bosch Series 8
premium appliances.

Using the highest quality stainless steel and black glass,
Bosch appliances are combined beautifully to deliver
a timeless, elegant and stylish finish to any kitchen.
Discover a variety of sleek integrated designs
and matching panels across the range.

www.bosch-home.com.au

AUSTRALIA’s

MOST

TRUSTED

PAIN RELIEF
BRAND*

*Reader’s Digest Trusted Brand Survey 2022 Panadol Brand.
Trade marks are owned by or licensed to the GSK group of companies © 2022 GSK group of

companies or its licensor. PM-AU-PAN-22-00055.

2011-2022
Pain Relief

Always read the label and follow directions for use.
Incorrect use could be harmful.

2022 TRUSTED BRANDS SPECIAL SUPPLEMENT

Frontline 2022

WINNER PET CARE (EXCL. FOOD) Pet Care

“Frontline AS A BOEHRINGER INGELHEIM BRAND, Frontline®
provides believes in a future where no animal suffers from
exceptional preventable diseases. As such, Boehringer Ingelheim
care and offers a range of advanced, preventative animal
comfort for healthcare products, like vaccines, pharmaceuticals
my pet.” and parasiticides, to protect animals against disease
and keep them in optimal health.
FEMALE, 30-39, NSW
For Australian pet owners, FRONTLINE PLUS® for
“Highly Dogs provides protection against fleas and ticks,
effective including paralysis ticks. FRONTLINE PLUS® not only
products, gets rid of adult fleas, the easy spot-on treatment
a leading kills all four stages of the flea life cycle, preventing
brand and infestations that may lead to infections and skin sores.
good value.” The product’s tough active ingredients are fipronil,
to kill adult fleas and ticks, and (S)-methoprene,
FEMALE, 40-59, QLD which treats the other life stages such as eggs
and larvae.
“Been around
for a long time For more information on how to best care for
with lots of your pet, visit Frontline’s interactive website.
experience. It has practical information on its products and
Having used ‘How to’ videos as well as useful information on pet
it for my ownership, including how to keep your pet well
pets I know cared for in its wellness blog Pet Health Essentials.
it works.”
Visit www.frontlinepetcare.com.au
MALE, 40-59, QLD
See label for full claim details and directions for use. ®FRONTLINE and
FRONTLINE PLUS are registered trademarks of the Boehringer Ingelheim
Group. All rights reserved. FRONTLINE PLUS for Cats doesn’t have a claim for
paralysis ticks.

238 Australians trust Frontline. Visit www.trustedbrands.com.au

Kills all 4 stages of the flea life cycle
Controls Paralysis ticks on dogs*
Controls Brown dog ticks on dogs*
Controls and treats flea allergy dermatitis
Controls Biting lice
Aids in the control of Sarcoptic mange on dogs
Water fast
For Paralysis tick control on cats

use Frontline Spray*

For more information visit www.frontlineplus.com.au

*See product label for full claim details and directions for use. Boehringer Ingelheim Animal Health Australia Pty. Ltd. Level 1, 78 Waterloo Road,
North Ryde NSW 2113. ABN 53 071 187 285. ®FRONTLINE PLUS and ®FRONTLINE SPRAY are registered trademarks of the Boehringer Ingelheim
Group. All rights reserved. FLPC-181000

2022 TRUSTED BRANDS SPECIAL SUPPLEMENT

NexGard® 2022

HIGHLY COMMENDED PET CARE Pet Care

“A great BOEHRINGER
product that
works well.” INGELHEIM offers a
range of advanced
MALE, 40-59, VIC/TAS preventative animal
health-care products
“NexGard is a to protect animals
trustworthy against disease and
brand.” keep them in optimal
health. As a Boehringer Ingelheim
FEMALE, 40-59, SA/NT brand, NexGard® helps champion
its belief in a future where no animal
“I’ve used suffers from preventable diseases.
NexGard on
my dog over Launching in 2015, NexGard® was the first of a new
many years generation of highly effective flea and tick control
and would treatments to be available in Australia. Since the launch
use no other of this new generation of isoxazoline products, such as
product.” NexGard® and NexGard Spectra®, the number of cases
of tick paralysis in dogs presenting to veterinary clinics
MALE, 60+, SA/NT in Australia has reduced by more than half.* This has had
a positive impact on the wellbeing of many dogs, who
“Great and haven’t had to suffer the serious and sometimes fatal
gentle brand effects of tick paralysis.
for pets.”
Parasite protection is simple with the tasty, beef-
FEMALE, 40-59, QLD flavoured, monthly chews which are suitable for
puppies and dogs from eight weeks of age and
weighing at least 2 kg. NexGard® protects against fleas,
ticks and mites while NexGard Spectra® provides the
most complete protection against fleas, ticks, mites,
heartworm and intestinal worms, all in one tasty chew.

Visit www.nexgard.com.au

* Data on file.
See label for full claim details and directions for use. ®NEXGARD and NEXGARD
Spectra are registered trademarks of the Boehringer Ingelheim Group.

240 Australians trust NexGard®. Visit www.trustedbrands.com.au

Australia’s #1 parasite
protection range for dogs.*

Trusted protection in a tasty chew.

2022

Pet Care

See product label for full claim details and directions for use. *Australian Animal Health Industry Audit Report (Baron Strategic Services) – Canine Parasiticide
Sales MAT Dec 2021. Boehringer Ingelheim Animal Health Australia Pty Ltd. Level 1, 78 Waterloo Road, North Ryde NSW 2113. ABN 53 071 187 285.
®NEXGARD and NEXGARD SPECTRA are registered trademarks of the Boehringer Ingelheim Group. PET-0029-2022

2022 TRUSTED BRANDS SPECIAL SUPPLEMENT

RSPCA Pet Insurance 2022

WINNER PET INSURANCE Pet Insurance

RECOGNISED

AS AUSTRALIA’S

MOST TRUSTED

“Excellent PET INSURANCE
service.”
BRAND for the
MALE, 40-59, VIC
second year,
“RSPCA is a
trustworthy, RSPCA Pet
reputable
brand that Insurance aims to
cares for
animals.” provide financial

MALE, 30-39, NSW protection for

“RSPCA is well dog and cat
respected.”
owners, giving Pet Insurance
FEMALE, 60+, SA
them peace of
“The most
trusted mind knowing their furry friends will receive the care they
brand to look
after pets.” deserve, should they need it. With four levels of cover to

FEMALE, 40-59, choose from, RSPCA Pet Insurance allows you to claim up
VIC/TAS
to 80% of your eligible vet bills to a maximum of $20,000

per year^, with no excess to pay and the freedom to use

any registered vet in Australia. Plus, their customers are

happy knowing that a portion of first-year premiums help

support the RSPCA, so they can continue their great work

of helping animals in need.

With a customer-first culture and an aim of establishing

lasting relationships, RSPCA Pet Insurance consultants

make sure every interaction with a customer is honest,

fair, transparent and respectful. Winning multiple awards

for quality service and trust, this team is always truly

looking for ways to elevate the customer’s experience.

Visit www.rspcapetinsurance.org.au

O r call 1300 683 091, 8:00am-8:00pm Monday

to Friday (AEST)

^Pre-existing conditions and certain illnesses are excluded. Terms, conditions, exclusions,
benefit limits and sub-limits apply. A $2,000 annual condition limit applies to General Cover.

242 Australians trust RSPCA Pet Insurance. Visit www.trustedbrands.com.au

Be prepared for the unexpected
& enjoy that RSPCA Pet Insurance feeling!

2022

Pet Insurance

Four levels of cover to choose from

Claim up to $20,000 a year

Get back up to 80% of eligible
vet bills1

No excess to pay Buy now
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premiums help
support the RSPCA

SCAN FOR A QUICK QUOTE

1300 683 091

rspcapetinsurance.org.au

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+ B563&$B)3&B5'B

2022 TRUSTED BRANDS SPECIAL SUPPLEMENT

Coles 2022

HIGHLY COMMENDED PET INSURANCE Pet Insurance

“Trust them COLES HAS ALWAYS BEEN COMMITTED to providing
and have pet great value for all Australians and there is no exception
insurance with when it comes to your four-legged bundles of joy. In
this brand.” partnership with Guild Insurance, which is supported
by the Australian Vet Association, Coles Pet Insurance
MALE, 40-59, provides high-quality
NSW/ACT and competitively-
priced cover, helping
“Good and Australians to keep
reliable their beloved pets
policy.” healthy.

MALE, 30-39, Since launching
NSW/ACT in 2020 we’ve been continually seeking feedback from
our customers who have told us there was too big a gap
“Takes care of between our Basic and Premium Cover, and that flexible
your pet.” co-insurance options and routine care were important.

FEMALE, 40-59, As a result, in 2021 we launched our Comprehensive
VIC/TAS Cover to fill the gap between Basic and Premium Cover.
We also added an 80% Benefit Limit option on top of
“Love the existing 100% option^ and introduced two levels of
Coles Pet optional extra Routine Care Cover* to enable pet owners
Insurance.” to receive further cover for annual health and dental
check-ups, vaccinations and, in the case of Premium
FEMALE, 40-59, QLD Cover, an option for dental care*.

These are just some of the great reasons Coles Pet
Insurance has been recognised for the second year
running with a Highly Commended Trusted Brand award.

Visit www.coles.com.au/pet-insurance

Disclaimer: Coles Pet Insurance is issued by Guild Insurance Limited (ABN 55 004 538 863, AFSL 233791)
(Guild). Coles Supermarkets Australia Pty Ltd (Coles) is an authorised representative of Guild, and receives
commission for each insurance policy sold and renewed. Any advice provided is of a general nature only
and does not take into consideration your objectives, financial situation or needs. Before acting on any
advice you should consider its appropriateness. You should read the Product Disclosure Statement (PDS)
and Target Market Determination (TMD) at coles.com.au/insuranceinformation before deciding whether
to acquire an insurance policy. *Annual benefit limit and sub limits apply. ^Percentage back based on your
selected Benefit Level. Excess, limits and sub-limits may apply. See the PDS for full details.

244 Australians trust Coles. Visit www.trustedbrands.com.au

For your
bundle of

*The Trusted Brands Study is conducted by independent research agency Catalyst Research on behalf of Reader’s Digest. Coles Supermarkets Australia Pty Ltd (Coles) is an authorised representatives of the issuer,
Guild Insurance Limited (ABN 55004 538 863, AFSL 233791). Any advice is of a general nature and does not take into consideration your objectives, financial situation or needs. Before acting on any advice you
should consider its appropriateness. You should read the Product Disclosure Statement and Target Market Determinations available at coles.com.au/insuranceinformation before deciding whether to acquire an
insurance policy.

2022 TRUSTED BRANDS SPECIAL SUPPLEMENT

Band-Aid Pla 2022 ges

WINNER PLASTERS & ADHESIVE BANDAGES sters & Adhesive Banda

“Best quality BAND-AID® BRAND ADHESIVE BANDAGES IS PROUD
and variety of
bandages.” of its long-standing heritage of supporting families to
get back up after a fall. Band-Aid’s innovative wound
MALE, 30-39, SA/NT technology and comfortable designs have helped
Aussies heal small cuts and scrapes, and get us back
“Band-Aid up on our feet for more than 100 years.
comes in all
sizes and Band-Aid’s long history started in 1920, when
shapes and Josephine and Earle Dickson were newly married, and
lasts longer.” Josephine had difficulty bandaging the minor cuts and
burns she often succumbed to. Unable to dress the
FEMALE, 40-59, wounds herself, her husband Earle created a way for
VIC/TAS her to tend to her wounds: Band-Aid, a bandage sticky
enough to hold still over the wound, but not so sticky
“It is one of that it interfered with her mobility in the kitchen.
those brands
that became Since then BAND-AID® Brand Adhesive Bandages
the name of have continually evolved to offer products that meet
the product.” the diverse needs of today’s active families and
lifestyles.
MALE, 40-59,
NSW/ACT Visit www.band-aid.com.au

Always read the label.
Follow the instructions for use.

246 Australians trust Band-Aid. Visit www.trustedbrands.com.au

Pla 2022ges

PROUD TO SUPPORTsters & Adhesive Banda

THROUGH THE BUMPS &

SCRAPES OF EVERYDAY LIFE

#1 See our full range at www.band-aid.com.au

BAND-AID THE #1 ADHESIVE PLASTER BRAND*

Always read the label. Follow the instructions for use.

BAND-AID® is a registered trademark of Johnson & Johnson. *IRI MAT ANZ 06.02.2022.

2022 TRUSTED BRANDS SPECIAL SUPPLEMENT

Ray White 2022

WINNER REAL ESTATE AGENCIES Real Estate Agencies

“Honest , STARTING IN 1902 AS ONE AUCTIONEER AND ONE
and I have
had terrific SMALL OFFICE in regional Queensland, Ray White has
service expanded exponentially over the years. Today, the
through their family-owned and led business is Australia’s number
agents.” one choice for property and proudly helps more
Australians buy and sell homes than any other group.
FEMALE, 40-59, Ray White has over 1,000 offices in Australia, New
VIC/TAS Zealand, Asia and the Middle East.

“Good With industry-leading technology and data insights,
results in a as well as a commitment to exceptional service, Ray
competitive White agents help customers to make informed
market.” decisions and reach their real estate goals. And with the
largest database of buyers in the country, Ray White
FEMALE, 40-59, QLD connects sellers with more buyers and achieves the
highest possible price when selling their property.
“Reliable
and honest.” Ray White seeks to be proud of every transaction and is
incredibly grateful to be able to help customers achieve
FEMALE, 40-59, their property dreams every day.
NSW/ACT
Visit www.raywhite.com

248 Australians trust Ray White. Visit www.trustedbrands.com.au