PDF - Brand Book fixed

BRAND BOOK BRAND

ELINES GUIDELINE

BOOK BRANDBOO

NDGUIDELINES

ES BOOK

OK

BRAND

GUIDELINES

BOOK

BRAND
GUIDELINES

RANDBOOK BRAND
LINES GUIDELINES

STNETNOC FO ELBATIntroduction PAGE
Vision
3
( )Personality Tone and Voice
4
Values
Logos 5
Logo Identity and sizing
Signature statements 6
Typography
Colour Palette 7
Design Elements
Stationery 8
Imagery
Website and mobile 9-10
Uniforms and merchandise
11

12

13-14
15-16
17-18

19

20

1

1

2

INTRODUCTION

Use your answers from workbook to write a couple of paragraphs

.about your company

3

Use your answers from the workbook write a couple of paragraphs about Vision

'your company s vision and how this is directly related to your plans to 4

.help your clients and customers achieve what they are after

.

CREATIVE YTILANOSRE
PASSIONATE
INSPIRING
PURPOSEFUL
ENCOURAGING
RESOURCEFUL

-FUN LOVING

5

Values

'Half Geek Half Chic is known for it s

,warm engaging personality practical

'approach and it s passion and

.enthusiasm for sharing knowledge

Our values are integral to how we
operate our business and are reflected

.within all aspects of our brand identity

GENEROSITY
HIGH VALUE

HIGH QUALITY
TEAMWORK
INTEGRITY

PRACTICALITY
GROWTH

LEARNING
HAVING FUN

6ENJOYING LIFE

100%
50%
20%

L7OGOS

& &LOGO IDENTITY SIZING LOGO IDENTITY SI
&ING LOGO IDENTITY SIZING LOGO IDENTITY
& &LOGO IDENTITY SIZING LOGO IDENTITY S
&SIZING LOGO IDENTITY SIZING LOGO IDENT
& &O IDENTITY SIZING LOGO IDENTITY SIZING
& &LOGO IDENTITY SIZING LOGO IDENTITY SIZ
& &O IDENTITY SIZING LOGO IDENTITY SIZING
& &SIZING LOGO IDENTITY SIZING
& &DENTITY SIZING LOGO IDENTITY SIZING
& &SIZING LOGO IDENTITY SIZING
& &O IDENTITY SIZING LOGO IDENTITY SIZING
&ITIDENTITY SIZING
LOGOS ARE TO BE PLACED TO THE FAR

&LOGO IDENTITY I RIGHT OR LEFT OF A PAGE

&ITY SIZING
CORRECT

&ZING LOGO IDENTITY I

CORRECT

CORRECT BUT NOT THE BEST
USE ON A SOLID CORAL BACKGROUND

INCORRECT

INCORRECT 8
INCORRECT

STNEMETATS ™Create and Shine Online
ERUTANGIS " " & " "This is Geek Chic
that is Chic Geek

Strategy before style
Simplicity is sophistication
Invest in people and you will be paid your worth
Style is everything

9

SIGNATURE

STATEMENTS

10

YHPARGOPYTStink on the death

Source Sans Pro Extra Light
Source San Pro Light
Source Sans Pro
Source Sans Pro Bold

Source Sans Pro Black

1 18H CAPITAL LETTERS AND PRO EXTRA LIGHT SIZE

2 16H Lower case text and Pro font Size

12Paragraph Lower case text and Light font Size

Speciality Font

TEAMED WITH CAPITAL LETTERS IN LIGHT WEIGHT FONT

11

F2717D 43E0D9 ETTELAP RUOLOC
38BFC3 51FBFF
42E0E5
FFFFFF FF7784
9 9FF E C
000000
E7D280 12

ELEMENTS

@

13

OF DESIGN

14

15 Letterhead

Envelope Front
Envelope Back

Business Card Front Business Card Back

16

Images&FILTERS

IMAGES
CONTEMPORARY
VINTAGE CLASSIC

COLOURFUL
BEAUTIFUL
FEMININE
RELAXED
BRIGHT
FUN

FILTERS
COLOUR FILTERS USING COLOUR PALETTE

BLACK AND WHITE
GREYSCALE

RADIAL BLUR
VINTAGE
GLOW

17

18

WEBSITE

&MOBILE

19

Style
IS EVERYTHING

-Female Front - Female Front
Logo Style is everything

&UNIFORMS

MERCHANDISE

Half Geek Half Chic
Travel Mugs

,All sizes all designs

20

Street address Mailing address

,Willowin Close 68PO BOX
2560Green Point NSW 2560Green Point NSW

02 7878 9696

@ .emmae emmaebeling com

. .www halfgeekhalfchic com