AORS Franchise + Restaurant Brand Case Study lr

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Gina Mims has developed brand identities for over 100 dining destinations.

Ozzie Garcia - Partner / Franchise Development
Development and growth strategies to take your business to the next level.
40 years’ experience in the hospitality industry has positioned Ozzie Garcia to help passionate people develop, polish and grow their brands
with focused re-imaging, improved operations and viable franchise programs. Working on both sides of franchise and corporate, he has
opened more than 50 restaurants across the United States, implementing marketing strategy and ensuring operational excellence. A bilingual
leader and team-builder, Ozzie can shepherd small restaurant chains into polished, profitable brands with tangible improvement, enhanced
operations, superior guest satisfaction, cost savings and thoughtful franchise development.

Mike Reynolds - Partner / Private Equity and Growth Capital
Connecting your team with the right resources to play in the big leagues.
Reynolds spent his early career in the music industry assisting the success of groups like Missing Persons and Night Ranger and after achieving
several gold and platinum albums set his sights on the world of Franchising. He was in key Senior Management roles with top Franchisors such
as Haagen-Dazs, Burger King, and Arby’s to name a few. Reynolds also co-founded the Big City Bagels chain which grew nationally to over 120
units and then took the company to the public markets with a highly successful IPO. Reynolds has sold over 1000 franchises both domestically
and internationally and has been a successful mediator in Franchisee/Franchisor disputes. Additionally, he has successfully worked with
multiple high-profile concepts including Rock & Brews the acclaimed chain founded by KISS front men Gene Simmons and Paul Stanley where
Reynolds served as President and CEO. He specializes in placing growth capital, private equity and Home office funding.

Gina Mims - V.P. of Brand Development
Brand strategy and design guiding restaurants to create a memorable guest experience.
Brand strategist and designer Gina Mims has developed brand identities for over 100 dining destinations. Bringing more than a decade’s
worth of design experience to the table, she is the author of the brand development book, The Restaurant Brand Start-Up Plan, a 10-step
strategy guide to help new restaurants develop their concept and brand. Gina helps clients focus on creating an experience for customers, by
developing strategies for building loyal brand followers through marketing collateral, logos, menus, signage, website development, packaging
and franchise/investor books.

Gary Coburn - Food Service & Hospitality Consulting
Guiding development, leadership, performance and strategic planning for growth.
Helping restaurants in need of change or growth work out the fine details. Whether you are building a new location or trying to improve
the one you have we are here for you. With almost 40 years of experience in the hospitality industry Gary provides an extensive array of
experiences to guide you to success. Our goal is to define what aspects of your business need improvement or attention. We then strategize
the best solutions with actionable steps to take your restaurant to the next level. Our objective is to guide you to where you need to go and
show you how to get there.

Adam Knight - V.P. of Print Operations
Print production and creative implementation bringing the brand to life.
Adam Knight partners with the brand development division to ensure restaurants are represented with the highest standards of excellence
in print. Building solutions that meet client needs and developing creative marketing strategies to establish brand image, Adam creates a
versatile, customized print program while keeping an eye on the bottom line.

Martha McPhee - Executive Assistant for the V.P. of Franchise Development
Responsible for managing and implementing efforts to support the business.
Martha has 28 years in Office Management, Executive Secretarial and Accounting experience. Martha has a very dedicated to details attitude,
she is extremely conscientious and work well with others. Martha has excellent organizational skills, she is detail oriented and very good
at implementing, managing and keeping records. She has introduced controls and procedures in place for processing documents timely,
efficiently and thoroughly.

Scott Francisco - Account Executive
Social media management and procedures to keep everyone on the same page.
With experience in fine dining and catering, Scott Francisco’s emphasis is on bringing added value to the brand through insightful social media
strategy, and strengthening the client’s organization by giving careful attention to franchise agreement preparation and developing a clear
manual of operations.

Lloyd R. Wertheimer Broker BRE #01354191

President JMS Commercial Real Estate Advisors, AORS Real Estate Consultant

Commercial real estate market knowledge enabling confident decision making.
As President of JMS Commercial Real Estate Advisors, Lloyd Wertheimer is a full-service commercial broker specializing in tenant representation
for sales and leasing, nationally and locally. Consulting on services including needs and market analysis, marketing, lease structuring and
providing counsel for negotiating. Lloyd works with clients to identify, evaluate and select sites or facilities, provides extensive financial
studies, structures optimum lease terms and negotiates successful transactions.

Strategic Partners

Commercial Design-Build
TriMark is a Kitchen design-build and installation services on a national and international level. Managing
needs from kitchen equipment and opening supplies packages to furniture.

Interior Design
Design Development Company provides a full service design - build studio for the hospitality and restaurant
industry. We provide highly creative and innovative restaurant design, production working drawings, interior
development, kitchen design and procurement. We have worked with various chains, franchises and new
start-up concepts for 35 years. We provide a wide range of projects from fast casual to full service restaurants.

Franchise Architect
Lasky Architect P.A. is a leading Architectural design firm with In-House Engineering and Interior Design
services solely for the franchise community. New concepts or already established concepts, we are ready
to assist with an array of services. We are licensed in 37 states and D.C. and supplier members of the IFA.

Signage/Menu Boards
Pacific Digital Signs offers a full service suite of solutions with 360 degree service: pre-sales consulting
and needs analysis, software & content design, hardware sales & installation.

Franchisee Financing
DCV Franchise Group places financing for your franchise or independent business venture. The key objective
is to determine the best financing solution. Master technicians in placing financing for your enterprise.
The goal is for you to arrive financially safe! The strategy is to grow your enterprise.

Franchisee Financing
Benetrends has grown to include a dedicated team of over 75 experts, offering a wide array of funding
vehicles and solutions for entrepreneurs. We love to help entrepreneurs live their dreams and succeed in
business ownership. This is where our 30+ years of expertise is invaluable.

Business Equipment Financing
IFinancial Group specializes in providing financing 100% for commercial equipment including: restaurants,
gym equipment, signage, POS systems, built ins, etc. This allows the customer to not have to liquidate
their cash flow.

Digital Marketing
Envision Marketing is a start to finish digital marketing firm. They handle everything from designing
and building websites to paid advertising campaigns, SEO, social media and email marketing. Envision
Marketing has over 10 years of experience when it comes to all things digital.

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