Alpha Omega Franchise Solutions

RESTAURANT BRAND DEVELOPMENT



Complete Brand Package Development

Menu Boards/Menus

Franchise Book (partial)

Promo Posters

Wall Art

Signage

Uniforms

Food & Beverage Signage Parkwide

Pizza Mania Window Signage



Uniforms

Uniforms

Uniforms



Uniforms

Complete Brand Package Development

Signage

Event Promo

Guest Loyalty

Truck Wrap

Complete Brand Package Development

Mood Board

Signage

Bus Cards & Menu

Website

Tap Handles

Complete Brand Package Development

Brand Strategy Plan

Direct Mail Campaign

Promo Posters

Menu Boards

Signage



Ozzie Garcia Restaurant development, operations and growth strategies to take your business to the next level.

Director of Franchise Alpha Omega Restaurant Solutions can assist passionate people develop, polish and grow their brands via a focus
re-image, improved operations and a legal franchise program. In over 40 years of experience in the hospitality industry
I’ve had various responsibilities with Taco Bell, La Salsa Fresh Mexican Grill, Carl’s Jr. and others. I have had the fortune to
work on both franchise and company sides of the hospitality industry. As Director of Franchise Operation for La Salsa my
responsibilities were vast. In my 16 year tenure I was responsible for opening over 50 restaurants across the United States.
Assisted Marketing department with implementation. It was my responsibility to ensure Operations excellence and menu
implementation for all franchise units. I maintained operational compliance and standards via scheduled H.Q.S.C. reports.
I used my fluent Spanish to train and develop opening teams for restaurant opening. Served as Vice President of Operations
for the Natural Café in Santa Barbara. We are currently adding value to all levels of restaurant operations to numerous brands.
AORS assist small restaurant chains evolve into polished leaders that are profitable. We do this through tangible improvement,
enhanced operations, superior guest satisfaction, cost savings and franchise development.

Restaurant operations expertise specializing in fast casual, casual theme and fine dining.

Steve possesses over 30 years of restaurant operations expertise. Steve has been part of several large casual theme restaurant
companies. TGI Friday’s, The Cheesecake Factory, and Bahama Breeze of Darden Restaurants have all been part of a history of
results driven performance over the course of his career. As an owner operator of La Salsa Fresh Mexican Grill, Steve developed
three locations in South Florida. In addition, he served as President of the La Salsa Fresh Mexican Grill Franchise Association
representing over 50 locations. Steve skill sets include new restaurant opening operations, operational assessment, profit and
loss, training systems, menu development, and hospitality development. Steve has deep background in fast casual, casual
theme, and fine dining. Steve currently sits on the Board of the American Liver Foundation.

Stephen McDowell

V.P. of Operations

Gina Mims Brand strategy and design guiding restaurants to create, develop and provide a memorable guest experience.
I am a brand strategist, designer and a member of Alpha Omega Restaurant Solutions team and have developed brand identities for
V.P. of Brand Development over 100 dining destinations.
Bringing more than a decade’s worth of design experience to the table, I’m the author of the brand development book titled
The “Restaurant Brand Start-Up Plan”. The workbook is a 10 step strategy guide to help new restaurants develop their concept &
brand. I speak publicly to groups focusing on those who want to create
“An Experience” for their customers.
At AORS our goal is to develop the best strategies for reaching your target audience and build loyal brand followers that keep your
company top of mind.
Specialties: Brand strategy, logos, menus, marketing collateral, signage, website development, packaging & franchise investor books.

Laura DeYoung Restaurant industry knowledge to identify, monitor, mitigate, and report risks and assess operational performance.

Controller and I have spent 20 years gaining practical financial experience in the food service industry—experience that I can share with you
V.P. of Financial through a collaborative process that answers your questions and addresses your issues with actionable steps. I am a creative
Advisory Services problem solver who brings real-world operations knowledge gained from helping clients like you resolve their financial and
accounting issues. Some of my customers have included: Buffalo Wild Wings, LA Italian Kitchen, Michael Angelo’s, Mamma
Bella Foods, KT Kitchens, and Hidden Villa.

As part of the AORS team, I bring a proven system for developing management accountability, cost controls and key
performance indicator monitoring... all essential components to successful restaurant growth. My restaurant financial plans
are a call to action that allows you to execute according to sound strategies, and I provide you with the support to help you
achieve your financial goals.

Print production and implementation bringing your brand to life.

As the leader of Managed Print Operations for Alpha Omega Restaurant Solutions, my primary focus is on building creative
print solutions to meet the needs of all the brands that we represent. I have been a leader in the print production industry
for almost 20 years. My department partners with Brand Development to continually ensure that our customers’ brands are
represented at their best when printed. We also specialize in finding creative marketing strategies to further develop our
customers’ brand image while also looking at the bottom line to continually find cost savings. Whether your business is
looking for one off print and marketing needs or is developing a nationwide print program for all of your franchises –
I can build a customized print program to fit all of your needs and exceed all of your expectations.

Adam Knight

V.P. of Print Operations

Assisting the needs of our clients with social media, manual development and file preparation.
I have worked with high end Italian Spaggi’s. I have been involved in the restaurant and executing their catering programs.
Currently I am performing a multitude of task for AORS from Social media applications, operations manual development and
Franchise Agreement preparation. My task is to add value to your brand.

Scott Garcia

Account Executive

Commercial real estate expertise with market knowledge that comes from our specialization in local markets.

Lloyd R. Wertheimer Lloyd R. Wertheimer is President of JMS Commercial Real Estate Advisors, having over 15 years as a full-service commercial
broker. He specializes in tenant representation for sales and leasing nationally as well as the Conejo Valley and the Southern
Broker BRE #01354191 California Market.
President JMS Commercial
Our landlord representation services include needs and market analysis, direct and business-to-business marketing, lease
Real Estate Advisors, structuring, providing counsel for increasing an asset’s value and negotiating. He is expert at stabilizing high-vacancy
AORS Real Estate Consultant buildings and overcoming the challenges of obsolete buildings.

Lloyd works with tenants to identify, evaluate and select sites/facilities, provide extensive financial studies, structure optimum
lease terms and negotiate transactions. His in-depth market knowledge provides clients with a thorough understanding of
available space, market conditions and rental rate trends so that tenants can be confident in their decision making.

Prior to starting JMS Commercial Real Estate Advisors, Mr. Wertheimer served with Lee and Associates and Westcord
Commercial Real Estate Services specializing in the sale and leasing of office, retail and industrial properties. He was
previously with WW Grainger as a sales executive focusing on military bases in Kern, San Luis Obispo, and Ventura counties.

Brand Assessment
Operations Enhancement

Concept Branding
Marketing & Social Management

Printing & Collateral
Accounting & Implementation
Franchise Sales & Execution

Real Estate Consulting

CONTACT: Ozzie Garcia • Office: 866-339-AORS (2677) • Cell: 909-730-3242 • [email protected]
8816 Foothill Blvd., Suite 103-151 • Rancho Cucamonga, CA 91730