T A B L E O F
C O N T E N T S
0 3 0 4 0 6 0 7
Contest Young Game On the basis Contest
#GoPurple changers of sex! #MyVoice
Win 10 000 Win 10 000
points! points!
1 2 1 4
0 8 1 0
Is there really Groundbreaker Business The Power of
a gender gap women Women who Music
in sports? broke the
glass ceiling
1 6 1 8 1 9
Women New Game!
Content
Behind the Personality Creators
Scenes test
of the Month
Editor 's note
Dear Influencers,
On the last pages you will also find the
This month we have prepared a special
Personality Test. By answering a few
issue of Toluna Magazine for you. Let's
questions you will be able to discover an
celebrate International Women's Day
inspiring woman.
together! This special edition is full of
Don't forget to share the results on your
inspiring content that describes the
Facebook and Toluna accounts!
heroines in different industries! The world
wouldn't be the same if these women
didn't fight for their rights, equality and
independence. Thanks to their actions, the
world has become a better place today.
Toluna Team
PAGE 2 |
#GoPurple
L E T ' S C E L E B R A T E W O M E N !
P a r t i c i p a t e i n o u r C o n t e s t !
C r e a t e a t o p i c
0 1
Did you know that purple is the colour to
Tell us in at least 5 lines, what the colour
represent International Women's Day?
purple means to you and for Women's
History Month. Use #GoPurple as the
Tell us in at least 5 lines what the colour purple
title of your topic!
means to you and for Women’s History Month.
We also want to see you show your spirit and
members must upload a picture in which they
A d d y o u r o w n p h o t o
0 2
either:
Make sure you add your own photo to
Wear purple
show your purple spirit!
Decorate their house or their work desk in
purple
Dress their pets in purple
C o n t e s t D u r a t i o n
0 3
Or whatever creative use of the colour purple
they find You have until 17.3.2020 to submit your
topic!
The top 3 topics will receive 10,000 points!
| PAGE 3
game-changers
GIVEN
ARE
SOMETIMES
THE YOUTH OF TODAY Young ENOUGH CREDIT WHEN
NOT
STRIVING TO MAKE THE WORLD BETTER. YOUNG PEOPLE, AFTER ALL, REPRESENT
THE FUTURE - SO WE WANT TO HIGHLIGHT SOME AMAZING YOUNG WOMEN WHO
HAVE ALREADY MADE A SIGNIFICANT IMPACT ON THE WORLD, AND WHO WE
BELIEVE WILL BE THE LEADERS OF THE FUTURE.
B y T o l u n a T e a m A u s t r a l i a
a n d N e w Z e a l a n d
N a d y a O k a m o t o
When she was 16 years old, Nadya Okamoto that women often have to use items such as
founded PERIOD, the largest youth-run cardboard and paper grocery bags just to
women's health NGO. Its mission is to provide take care of their periods. PERIOD. has since
menstrual products for those in need, and to provided over 850,000 "period packs" to
advocate for the repeal of the sales tax on those who can't afford menstrual products.
such products. Whilst some countries such as
Australia and India have repealed this so- In 2018 at the age of 20, Okomoto also
titled Period Power: A
called "tampon tax"; and more recently, published a book
Manifesto for the Menstrual Movement,
Scotland has moved towards making these in
products available for free, the United States order to further educate people and remove
still has a long way to go. the stigma around periods.
Okomoto became interested in this Will these products be available for free in
movement when her family experienced the future? Only time will tell, and only with
financial struggle and homelessness. Through the advocacy of people like Nadya
talking to women in homeless shelters, Okamoto.
Okomoto was made aware of the sad reality
PAGE 4|
"Menstrual
hygiene is a
right, not a
privilege"
L a u r e n S i n g e r
Environmental issues are more prevalent
now than ever before, and protecting the
planet is something that future leaders
think about constantly. In terms of
environmental activism, you most likely
know Greta Thunberg but have you heard
of Lauren Singer?
site Trash is
Singer is best known for her
for Tossers, which documents her decision
to live a Zero Waste life. But she is also the
CEO of The Simply Co. and Package Free -
companies that offer waste-free and
sustainable consumer products.
As companies and governments continue
to implement new strategies aimed at
environmental sustainability, Singer is
somewhat of a pioneer in this movement.
"THIS IS WHEN I REALLY DECIDED
THAT I NOT ONLY NEEDED TO
CLAIM TO LOVE THE
ENVIRONMENT, BUT ACTUALLY
LIVE LIKE I LOVE THE
ENVIRONMENT"
PAGE 5
On the basis
of sex!
RUTH BADER GINSBURG
Born in March 1933, Ruth Bader Ginsburg, was
one of the few women in 1956 offered
admission to Harvard Law School. Together
with 500 men and only 9 women, she took
classes in law. As you can imagine, this was a
hard time for Ruth and the other girls. Back
then it was unthinkable for women to study
law. In the acceptance letter that was given to
the women, the statement made by the Dean
of Harvard Law School, demonstrated the
popular point of view of that time.
“Why are you at Harvard
Law School, taking the
place of a man?”
At the beginning of her professional career,
Ruth had difficulties finding employment
mostly because of her sex. In 1972, Ruth co-
founded the Women’s Rights Project at the
American Civil Liberties Union (ACLU). She
participated in over 300 gender discrimination
cases by 1974. Her strategy was to not ask the
court to end all gender discrimination at once,
but taking aim at specific discriminatory
statutes and building on each successive
victory.
Ruth Bader Ginsburg played a very important
role in eliminating gender-based
discrimination in US law. With her
determination and ambition, she managed
Ruth Bader Ginsburg is an American to prove herself in a man's world. At the same
lawyer and Associate time, she has shown that as a feminist you
Justice of the US Supreme Court. don't have to give up family life. Her husband
and her family have always played an
important role in her life.
PAGE 6 | B y T o l u n a T e a m G e r m a n y
O
U
R
M A K#MyVoice A R D
E
Y
V
E
H
E
O
I
C
O N T O L U N A
How to participate:
W h a t i s i t ?
Discover our new contest to celebrate
Women's History Month!
C r e a t e a t o p i c
0 1
During this important month, we would love
Write your story and post it in a topic in
to hear what you have to say about women,
the community using the #MyVoice
on any topic that matters to you.
hashtag
W h a t t o p o s t ?
A d d a p h o t o
0 2
To participate in this special contest, you may
Don't forget to add a photo or video to
write about:
illustrate your topic
Women’s challenges and opportunities in
your home country
C h o o s e y o u r c a t e g o r y
Women breaking the conventions 0 3
How to make women's voice heard?
Make sure to choose the "News"
Gender equality
category when you post your topic
Your female hero.
Your own story or experience
The best 3 topics will win 10,000 points
Or any other topic about women that you
each and one winner will have their post
10,000 points to win! featured in our newsletter!
would like to discuss !
| PAGE 7
7
P A G E Women vs Men
I S T H E R E R E A L L Y A
G E N D E R G A P I N S P O R T S ?
BY TOLUNA TEAM PORTUGAL
The sports are historically dominated by men.
W h a t i s t h e r o o t o f t h e
The socialisation of boys and girls with regards
p r o b l e m ?
to sports differs in many ways; they’re often
funnelled in different directions, and their They say if you want to fix a problem you must
different abilities are stated before biology
go to the root of the problem and in this case,
affects their body. This could be understood as
one could point out the lack of female players.
a result of stereotypes and of centuries of
According to worldwide statistics, only 25
discrimination, which shouldn’t be part of
percent of women participate in sport
modern society. There is still much to be done compared to 43 percent of men.
and the work is greater in modalities, such as
football. So If there are not enough females competing
in sport, how can we expect viewing figures,
H o w i s i t i n f o o t b a l l ?
players salary, and sponsorship fees to be on
par with males in sport. One can presume the
Women's teams suffer from a lack of viewing
lack of participation can be explained due to
figures, money and structure. This is despite
the lack of support and opportunities
having skillfull players in the category, such as
presented to female athletes.
the Brazilian Marta, elected six times the best
player in the world by FIFA and Ada
" M y c o a c h s a i d t h a t I r u n l i k e a
Hegerberg, a 23-year-old Norwegian, who was
g i r l a n d I s a i d i f h e r a n a l i t t l e
recognised as the best female football player
f a s t e r h e c o u l d t o o . "
in the world last year when she became the
- MIA HAMM
first person to win the women’s Ballon d'Or.
PAGE 8 |
The With this in mind, it comes as no surprise that
there are less active female professionals in
sport. The facts speak for themselves – women
receive less pay, sponsorship, and
change opportunities. On top of that, they also need
to fight stereotypes and discrimination – can
women really be blamed for losing the
is now! Times are changing, as women in sport
enthusiasm for sport?
continue to grow in quantity and popularity,
the media is beginning to shed light on the
If we want to achieve true gender equality in
gender gap in sport. With this, we are finally
sport, then efforts need to be made early on in
beginning to see a lasting impact. But are we
children's lives. Most boys are inspired at a
doing enough?
young age to pursue a life in sports. often
being signed up to local football, basketball or
They say that every little helps, but it’s evident
rugby clubs. The dream to become an athlete
"Be the
we need to do as much as possible to help
is not as common among young girls. Females
break the taboo. Whether you are a fan, player,
from a young age tend to have very little hope
executive, or a relative who has zero interest in
to go after a profession in sports, which could
sport, we can all help to end a long-standing
give them the opportunity to have a
social problem, by encouraging sports to be
change you
successful career.
pursued by both males and females.
want to see
in the
world."
- MAHATMA GANDHI
| PAGE 9
Groundbreaker
women
BY TOLUNA TEAM SPAIN
Throughout history, many women
have struggled to make a place for
themselves in a world that seemed to
be dominated by men.
The lives of these five women, and
many others, have marked a before
and after on the road to equality.
C h r i s t i n e d e P i z a n
Born in the 15th century in Venice, this
philosopher, writer, and humanist poet is
considered the forerunner of Western feminism
and the first woman to earn a living by writing
professionally.
The sudden death of her father and husband
forced her to take care of her family, so she
decided to start writing. Her best-known work is
The City of Ladies (1405), a plea for women for
whom she claims a place in the world, as well as a
clear criticism of the misogyny that prevailed in
medieval times.
V a l e n t i n a T e r e s h k o v a
At the age of 26, Russian astronaut Valentina
Tereshkova became the first woman to fly into
outer space aboard the Vostok 6 spacecraft.
After 70 hours of flight and 48 laps around the
Earth, Tereshkova landed near a Kazakh village
with symptoms of dizziness, but with the
satisfaction of having accomplished a mission for
Russia and for feminism.
PAGE 10 |
K a s h a J a c q u e l i n e
N a b a g e s e r a
In 2015, this Ugandan woman won the Right
Livelihood Award for her fight for the rights of the
LGBT community in her country.
In 2002 she was almost expelled from University
because of her sexual orientation. As a result,
she began her career as an activist and founded
the NGO Freedom and Roam Uganda, a lobby
for changes in discriminatory policies and laws.
E l l e n D e g e n e r e s
Influential, funny and lesbian. That's the woman who
has conquered the American public with her smile and
her heart. The 61-year-old comedian is known
worldwide for leading one of the most watched TV
programs: 'The Ellen Show'.
In 1997, Ellen came out of the closet on a historic cover
of the Time magazine and since then has become one
of the most respected voices of the LGBT community.
U r s u l a v o n d e r L e y e n
On the 1st of November last year, Von der Leyen was
elected President of the European Commission, thus
becoming the first woman to govern the EU Executive.
Former German Minister of Defence and collaborator of
Angela Merkel, this gynaecologist is now the most
powerful woman in the European Union
PAGE 11 |
Business Women who
broke the glass ceiling
BY TOLUNA TEAM BELGIUM
All over the world, women are fighting for
equality, especially in the workplace.
Although there is still plenty of progress to
be made, we are shedding light on two bold
and brilliant ladies who took hammers to
the glass ceiling that tried to keep them
down in the worlds of business and finance.
This invisible but impermeable barrier that
limits the career advancement of women is
still out there. Let these women serve as
inspiration for all women who are still
Kathryn Kolbert fighting their way to the top.
Kathryn Kolbert is a woman of many talents. As a
renowned civil-rights lawyer who has long fought for
women’s and reproductive rights, she has been
recognised by the American Lawyer as one of 45 public-
interest lawyers "whose vision and commitment are
changing lives.” In 2009, Kolbert became the Founding
Director of the Athena Center for Leadership Studies at
Barnard College, NY, a center dedicated to the
advancement of women's leadership around the world.
Before, she served as the president of People for the
American Way, a progressive organisation dedicated to
equality under the law. Furthermore, she is the Co-
Founder of the Athena Film Festival, a festival to
highlight work by women filmmakers and stories about
women.
“in terms of leadership, you only can change the world
if women get beyond their gender and can contribute
equally within any kind of organisation or entity. And as
long as they’re a minority in whatever role they’re
playing, their gender is the only issue people are
looking at them for, rather than the huge contributions
they bring to the table. The fact that we still count
arrivals and departures of female executives is
testament to how much remains to be done.“
PAGE 12 |
STACEY CUNNINGHAM
Beginning her career as an intern on the New
York stock exchange 26 years ago, Stacey
Cunningham became in 2018 the first-ever woman
to head the 228-year-old financial market. That it
is a woman who oversees 2.800 companies that
trade on the New York Stock Exchange, raises
hopes that the glass ceiling may show finally
cracks on Wall Street.
When she first arrived, Cunningham recalled, the
women’s bathroom on the seventh floor was
inside an old phone booth. Men, she said, had a
“palatial” bathroom next door with couches and a
full-time attendant. Cunningham sees her role in
promoting diversity in the financial services sector
that is struggling to show it has moved beyond
the clichés of Wall Street’s sexist culture.
Cunningham says that the statue of the Fearless
Girl who looks the Wall Street Bull straight in the
eyes stands as a powerful beacon, showing
women—young and old—that no dream is too big
and no ceiling is too high. “I think it’s just really
important to recognize that any time a woman
pushes the boundaries and redefines the
boundaries, she’s redefining them for everyone
else that follows her”.
| PAGE 13
The
Power of
Music
BY TOLUNA TEAM US
I n t h e p a s t , w o m e n h a d a m u c h m o r e m a r g i n a l i s e d
r o l e i n s o c i e t y . A n y t i m e w o m e n t r i e d t o b r e a k a n y
s o c i a l b a r r i e r s , t h e y w e r e m e t w i t h d i s c r i m i n a t i o n a n d
r i d i c u l e . W o m e n a l l a r o u n d t h e w o r l d h a v e h a d t o
p e r s e v e r e r e g a r d l e s s o f t h e m a n y o b s t a c l e s a n d
s t e r e o t y p e s . I t d o e s n ’ t m a t t e r w h a t w o m e n
p a r t i c i p a t e i n ; t h e i s s u e i s i f i t s i f i t ’ s a p r e d o m i n a n t l y
m a l e i n d u s t r y i t ’ s h a r d f o r w o m e n t o b r e a k t h r o u g h
t h e s o c i a l s t i g m a . A p o w e r f u l o u t l e t t h a t h a s h e l p e d
p r o p e l w o m e n o u t o f t h e t r a d i t i o n a l s t e r e o t y p e s h a s
b e e n m u s i c . M u s i c h a s a l l o w e d w o m e n t o e x p r e s s
t h e i r v i e w s a n d e m o t i o n s i n a w a y t h a t i s n o t e a s i l y
d i s r e g a r d e d .
D e s p i t e t h e b e s t e f f o r t s o f w o m e n m u s i c i a n s , t h e
m u s i c i n d u s t r y i s s t i l l p r e d o m i n a n t l y c o n t r o l l e d b y
m e n . D i d y o u k n o w t h a t i n t h e m u s i c i n d u s t r y , t h e
g e n d e r d i v i d e i s 7 0 % m a l e a n d o n l y 3 0 % f e m a l e
w o r l d w i d e ? N o t o n l y d o w o m e n s u f f e r f r o m a l a c k o f
r e p r e s e n t a t i o n i n t h e m u s i c i n d u s t r y , t h e y a l s o
s u f f e r f r o m a s i g n i f i c a n t p a y g a p . T h e s e h a r s h
d i s p a r i t i e s h a v e o n l y m o t i v a t e d w o m e n t o b e c o m e
m o r e i n v o l v e d i n m u s i c a n d t h e a r t s .
PAGE 14 |
S o m e o f t h e m u s i c i a n s w h o h a v e b e e n a b l e
t o m a k e a n a m e f o r t h e m s e l v e s i n c l u d e :
A r e t h a F r a n k l i n M a d o n n a
0 1 0 2
This woman is not just the Queen of Pop,
Known as the Queen of Soul, she broke the
but she is also an actress, director, business
barrier for African American female
woman & philanthropist. She broke social
musicians. Through music, she was able to
barriers by surrounding herself with diverse
voice her thoughts about the stereotypes of
individuals, popularised reinvention and
women, discrimination and what women
went against the double standard that only
deserved.
men could be sexual & women couldn't be.
0 3 D o p e S a i n t J u d e 0 4 S e l e n a Q u i n t a n i l l a
South African rapper who uses her lyrics
The Mexican Madonna and Grammy winner,
to talk about issues in the world such as
broke appearance stereotypes in the music
racism, sexuality, sexism. She also has
industry by choosing her Mexican roots and
worked with popular rapper M.I.A. and
changed what beauty was for Hispanics.
was the first drag king in Cape Town.
0 5 T h e l m a P l u m 0 6 J o a n J e t t
New Australian singer, uses her bubbly An influential musician for female rock artists.
songs to voice the social & political She was one of the first women to found her
issues that are occuring. own record label.
| PAGE 15
Women Behind the
Scenes
“I have produced some of
I f w e t a l k a b o u t c i n e m a w e c a n S h e h a d b e g u n a s a
the biggest productions
g i v e m a n y g r e a t a c t r e s s e s s e c r e t a r y f o r L é o n G a u m o n t
ever released by a motion
e x a m p l e s l i k e A u d r e y H e p b u r n , a n d m a d e h e r f i r s t f i l m i n
picture company,”
M e r y l S t r e e p , H a l e B a r r y a n d 1 8 9 6 . A f t e r t h a t f i r s t f i l m ,
m a n y m o r e . B u t t o d a y w e w i l l s h e d i r e c t e d a n d p r o d u c e d
Blaché told the
t a l k a b o u t t h e w o m e n b e h i n d o r s u p e r v i s e d a l m o s t s i x
entertainment weekly The
t h e s c e n e s . T h e w o m e n y o u h u n d r e d s i l e n t f i l m s
New York Clipper in 1912.
n e v e r s a w m a y b e o n l y s a w t h e i r r a n g i n g i n l e n g t h f r o m o n e
I t i s r e a l l y h a r d t o s u r v i v e f o r
n a m e s o n t h e c r e d i t s . H a r d m i n u t e t o t h i r t y m i n u t e s ,
w o m e n i n t h e s e k i n d s o f
w o r k e r s o f t h i s h a r s h m a n - t h e m a j o r i t y o f w h i c h w e r e
i n d u s t r i e s w h i c h m a i n l y r u l e
o w n e d i n d u s t r y . o f t h e s i n g l e - r e e l l e n g t h . A t
b y m a n b u t s h e s u c c e e d e d
t h a t t i m e n o t a s i n g l e
a n d s h e s h o w e d t h e w o r l d ,
w o m a n a t t e m p t e d t o
W o m e n c a n a c h i e v e
N o w i n o u r s t o r y , w e t r a v e l w a y a c h i e v e w h a t s h e d i d . S h e
a n y t h i n g i f t h e y b e l i e v e
b a c k t o 1 8 7 3 w h e n o n t h e 1 s t o f w a s t h e f i r s t o n e a n d n o t
t h e m s e l v e s . ( t h i s l i n e i s s o
J u l y a g i r l n a m e d A l i c e G u y - t h e l a s t o n e .
c h e e s y )
B l a c h é w a s b o r n i n P a r i s .
N o b o d y e v e r k n e w s h e w i l l b e S h e w a s a w a r e o f h e r
There’s still plenty of work to
t h e f i r s t f e m a l e f i l m m a k e r i n t h e s i n g u l a r i t y .
be done when it comes to the
w o r l d .
representation of women
both on and off screen.
BY TOLUNA TEAM TURKEY
PAGE 16 |