typefaces book

MGnradOA

by Jonathan Ponce

Editor & Designer

Jonathan Ponce

Typography 102

2014

Garamond Pro
Regular

Garamond Pro
Italic

Garamond Pro
Bold

Garamond Pro
Bold Italic

Garamond Pro Regular 14pt/16.8pt

ABCDEFGHIJKLMNOPQRSTUVWXY
Z

abcdefghijklmnopqrstuvwxyz
1 2 3 4 5 6 7 8 9 10 ! @ # $ % & ?

Garamond Pro Italic 14pt/16.8pt

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890!@#$%& ?

Garamond Pro Bold 14pt/16.8pt

ABCDEFGHIJKLMNOPQRSTUVWXY
Z

abcdefghijklmnoprstuvwxyz
1234567890!@#$%&?

Garamond Pro Bold Italic 14pt/16.8pt

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnoprstuvwxyz
1234567890!@#$%&?

Garamond Pro Regular
150 pt.

Cre-GaramondProItalic
ative150pt.

I Garamond Pro Reg
18 pt.

n typography, color is the overall density of
the ink on the page, determined mainly by the
typeface, but also by the word spacing, leading
and depth of the margins. Text layout, tone or
color of the set text, and the interplay of text
with the white space of the page.

Garamond Pro Reg With printed media
180 pt.

typographers are also concerned with
binding margins, paper selection and
printing methods when determining
the correct color of the page.
Garamond Pro Italic
24 pt.

Garamond Pro Reg
60 pt.

Readability
&
Garamond Pro Italic

150 pt.

Legibility
Garemond Pro Bold 60
pt.

Garamond Pro Italic

12 pt. especially if seen out of textual context.
Readability is primarily the concern of the typographer or infor-
mation designer. It is the intended result of the complete process of

presentation of textual material in order to communicate meaning as
unambiguously as possible. A reader should be assisted in navigating
around the information with ease, by optimal inter-letter, inter-word

and particularly inter-line spacing, coupled with appropriate line
length and position on the page, careful editorial “chunking” and

* Garamond Pro Italic
48 pt.

Legibility is primarily the concern of the typeface
designer, to ensure that each individual character or
glyph is unambiguous and distinguishable from all
other characters in the font. Legibility is also in part
the concern of the typographer to select a typeface
with appropriateclarity of design for the intended
use at the intended size. Anexample of a well-known

design, Brush Script, contains a number of

Garamond Pro Bold
14 pt.

Garamond Pro Italic

90 pt.

verAtids-ing

Garamond Pro Reg

89 pt.

Garamond Pro Reg
30 pt.

Typography has long been a vital part
of promotional material
and advertising. Design-
ers often use typography to set a theme and mood in
an advertisement; for example using bold, large text
to convey a particular message to the reader.Type is
often used to draw attention to a particular adver-
tisement, combined with efficient use of color, shapes
and images.Today, typography in advertising often
reflects a company’s brand. Fonts used in advertise-
ments convey different messages to the reader, clas-
sical fonts are for a strong personality, while more
modern fonts are for a cleaner, neutral look. Bold
fonts are used for making statements and attracting
attention. Digital technology in the 20th and 21st
centuries has enabled the creation of typefaces for

Garamond Pro Italic

14 pt.

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Inspired by
Adobe Garamond

Design by

Jonathan Ponce