TexasMBA CGSM RESUME BOOK 2017- Marketing

2017

CONSORTIUM FOR GRADUATE STUDY IN MANAGEMENT

ORIENTATION PROGRAM & CAREER FAIR

Marketing

© MBA Career Management | McCombs School of Business | 2017

THE McCOMBS SCHOOL OF BUSINESS
FULL-TIME MBA CLASS OF 2019

STUDENT NAME PAGE

Garrett Arras 3
JP Barcenas 4
Kristen Diaz 5
Ashley Fox 6
Stephanie Garau Bolivar 7
Sydney Reed 8
David Reyes 9
Jennifer Rivera-Vega 10
Jonathan Tenorio 11
Carlos Torres 12
Jon Ulloa 13
Angela Yen 14
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GARRETT ARRAS

Garrett.Arras@gmail.com
83 MacDougal St, Apt. 14  New York, NY 10012  (214) 862-0310

EDUCATION May 2019

THE UNIVERSITY OF TEXAS AT AUSTIN, McCombs School of Business, Austin, TX
Master of Business Administration, Concentration in Strategy and Innovation
 Consortium for Graduate Study in Management (CGSM) Fellow
 GMAT: 700

BOSTON COLLEGE, Carroll School of Management, Chestnut Hill, MA May 2013
Bachelor of Science in Finance

EXPERIENCE

GREY GROUP, New York, NY 2015 – 2017
Account Executive – GlaxoSmithKline (2017), Bausch + Lomb (2015 – 2016)

 Led production of video and print assets for Bausch and Lomb’s global campaign; coordinated with 17 teams, including
client, partner agencies and internal teams; ensured production was efficient (deliverables increased 50%), effective

(doubled engagement in key campaign objective) and flexible (four media channels and global markets)
 Managed Bausch + Lomb’s $1.3MM scope of work and assisted in negotiating and developing $1.5MM of their

campaign’s production, talent usage, and creative development estimates
 Analyzed available global data to identify key markets and potential solutions to develop a social impact program to

drive brand awareness and improve consumers’ quality of life
 Developed global advertising guidelines for fifteen markets, and established campaign elements to be easily adapted,

meeting the limited budget available to the client

BRIAN J. GANTON & ASSOCIATES, Cedar Grove, NJ 2014 – 2015

Multi-disciplinary marketing, advertising and branding firm; Architectural Products focus; 10 employees

Account Manager – Construction Specialties

 Managed relationships between the agency and client’s eight business unit managers, resulting in a 200% increase

($1MM) in agency’s revenue from previous year

 Sourced and developed a vendor partnership that reduced project production costs by 50% ($15k per project)

 Collaborated with President of agency to develop new business initiatives, including strategies for sourcing new clients

and developing customized presentations outlining the agency’s capabilities and strategy to create advertising

campaigns that would positive positively impact the potential client’s business

IPAUCTIONS INC., Montclair, NJ …………………………………………………………………………………………………………… .2014 – 2015
Intellectual property online auction platform; research, marketing, and sales; 3 employees
Chief Marketing Officer
 Drafted company’s core business plan, establishing the industry’s market size ($450MM) by analyzing patent

reassignment reports and determining average transaction price from available industry data
 Oversaw development of company’s website-design and integrated auction software, delivering 50% under budget

DEUTSCH INC., New York, NY…………………………………………………………………………………………………………… ……………2013 – 2014
Assistant Account Executive – Johnson & Johnson ACUVUE (2014), Microsoft (2013)
 Analyzed global partner agencies’ yearly budgets (North America, Europe and Asia), leading to a realignment of budget

allocations within the revised global strategic marketing focus
 Coordinated and managed logistics and market localization for a global shoot of fifteen models for product launch
 Facilitated $100K website development project , conducting daily communication between ten internal staff members,

client representatives and agency partners at all levels

ADDITIONAL
 Professional Program: Management Leadership for Tomorrow (MLT) Fellow
 Interests: Golf enthusiast, learning jazz piano, traveling to Spain, and watching music documentaries

PAGE | 3

JON-PAUL E. BARCENAS

jp.barcenas@utexas.edu
3201 Wareham Circle  Richardson, TX 75082  (972) 992-8258

www.linkedin.com/in/jpbarcenas

EDUCATION

THE UNIVERSITY OF TEXAS AT AUSTIN, McCombs School of Business, Austin, TX ………………………………………………. May 2019

Master of Business Administration, Concentration in Product Management and Marketing Analytics

 Consortium for Graduate Study in Management (CGSM) Fellow

UNIVERSITY OF SOUTHERN CALIFORNIA, Annenberg School of Communication, Los Angeles, CA ……………………………….May 2009
Bachelor of Arts in Communication
 Annenberg Dean’s List 2007 – 2009
 VP of Community Service and Greek Initiative For Tomorrow House Chair for Lambda Chi Alpha

EXPERIENCE

VIOLET GREY, Los Angeles, CA…………………………………………………………………………………………………………………………………… 2015 – 2017
Senior Program Manager (2016 – 2017)
 General Manager that oversaw and planned daily operations for all content and commerce campaigns; resulted in over

$4MM annual revenue; worked cross-departmentally with design, editorial, marketing, merchandising, and brand teams
 Analyzed the company’s processes and organizational structure, resulted in company reorganization into flat management

structure to increase efficiency, communication, and identify owners across the company
 Launched company’s first co-op and new revenue channel; advertising revenue contributed to 30% of quarterly revenue

Project Manager – Communications Arts Department (2015 – 2016)
 Planned, forecasted, and oversaw the department’s yearly $1MM budget for special projects and daily business initiatives,

such as nationwide exclusive campaigns for luxury brands such as CHANEL, Tom Ford, Dior, and others
 Implemented department’s time management process for 12 employees comprised of art designers, producers, and editors;

resulted in an increase in projects meeting deadlines
 Streamlined workflow between brand strategy, marketing, merchandising, and communication arts in order to decrease the

time required to publish new content by 50%

THIRTY SECONDS TO MARS, Los Angeles, CA ………………………………………………………………………….2014 – 2015

E-commerce Manager

 Launched lifecycle e-mail marketing, utilizing list segmentation, resulted in 200% growth in sales and visitors

 Revamped the marketing, social, and operations departments to provide better guidelines for daily operations

 Renegotiated warehouse contract to eliminate unnecessary costs and optimize packing and storage procedures, resulted in

over 50% reduction in monthly costs

BEACHMINT, Santa Monica, CA………………………………………………………………………………………………………………………………..2010 – 2014
Marketing and Operations Manager (2012 – 2014)
 Created a team focused on restructuring the company’s workflow to execute aggressive promotional campaigns
 Led cross-functional team as project manager between the marketing, development, content, and merchandising, to

complete a wide range of projects such as new website features, product launches, and promotions
 Managed product development from conception to launch for the company’s new internal CRM tool, increasing company

visibility for client, product, and campaign information; worked with team of four developers

Customer Care Manager (2010 – 2011)
 Employee number 15 during rollout stage of company that eventually raised $75mm from VCs such as Lightbank, Goldman

Sachs, Accel Partners, Trinity Ventures, and others
 Built customer care department from the very beginning, up to a team of 15, and maintained an A minus BBB rating

ADDITIONAL

 Volunteer: ALS Association Volunteer Chair; USC Annenberg Alumni Mentor; Urban Youth Soccer League Coach; Riordan
Programs’ Saturday Business Academy Mentor; The Fulfillment Fund - Scholarship Committee Member

 Languages: Spanish (Intermediate)
 Personal: Black belt in Shorin-Ryu; Aspiring Photographer by way of International Travel; Sports Enthusiast – NFL/NBA

PAGE | 4

KRISTEN DIAZ

kristenlynndiaz@gmail.com
1201 Dove Avenue  Miami Springs, FL 33166  (305) 778-2296

www.linkedin.com/in/kristendiaz

EDUCATION

THE UNIVERSITY OF TEXAS AT AUSTIN, McCombs School of Business, Austin, TX May 2019

Master of Business Administration, Concentration in Brand and Product Management and Marketing Analytics

 Consortium for Graduate Study in Management, Forté Foundation Fellow

THE UNIVERSITY OF CENTRAL FLORIDA, Kenneth G. Dixon School of Accounting, Orlando, FL August 2012
Bachelor of Science in Business Administration in Accounting

EXPERIENCE

GENERAL MILLS, Miami, FL 2013 – 2017
Associate Brand Manager (2014 – 2017)

 Drove brand strategy and marketing execution in Caribbean and Central America (thirty-three markets excluding Puerto
Rico, Trinidad, and Panama). Contributed $26M Net Sales and $9.5M Marketing Margin to P&L annually

 Leveraged local market insights and broader North LATAM brand and channel strategies to design local annual brand
activation plans for Betty Crocker, Nature Valley, Yoplait, Häagen-Dazs, Old El Paso and Fiber One in region

 Grew Net Sales and Marketing Margin high single digits YOY in focus markets, specifically direct-sales customer
Walmart Cent. America and distributor-model markets Dominican Republic, Costa Rica, Jamaica, Bermuda & Barbados

 Headed cross-functional Sales, Finance, Supply Chain, Distributor, and Agency partner team to ensure consistent, on-
time execution of product, pricing, point of sale, and promotional activity in these markets

 Managed product portfolio and pricing strategy in region. Executed thirty on-time export innovation launches over four
years, supported with RTBs and selling stories for customers and consumer communication and trial programs

 Generated high single digit in-market sales each year through targeted investment, despite Marketing budget being
less than 2% of RNS. In-role promotion Oct 2016, added $3.3M Net Sales Dominican Republic market to responsibilities

 Led month-end consumer spend close process for entire marketing team and reported accrual and balance-of-the-year
spend forecast to finance team; advised finance team on potential risk/fallout in monthly and annual consumer spend

 Created $65k Holistic Margin Management savings by leveraging Global Business Solutions team (GBS). Transitioned

day-to-day consumer spend process and digital initiatives for Yoplait and Nature Valley in the Caribbean to GBS

Marketing Business Coordinator (2013 – 2014)
 Designed and implemented controlled process for inputs in “Marketing Checkbook,” Microsoft Excel-based consumer

spend tracking tool where all marketing POs, invoices, and budget forecasts are stored and tracked
 Processed purchase orders and invoices for vendors and distributors for all brands and markets. Compiled accurate and

reliable marketing spend accrual information used directly in the General Ledger for the first time in region
 Established month-end marketing spend close process with Brand Managers, comparing monthly spend forecasts with

actuals and adjusting forecast accordingly. Shortened month-end close process each month by three days
 Planned and executed $1M “Marketing Toolkit” project, worked with creative, manufacturing, and logistical partners to

produce and distribute physical and electronic marketing tools across five brands in thirty-six markets
 Served as liaison between internal team, vendors, and logistics providers to find most efficient and cost effective way to

ship all premiums and point of sale materials to region’s thirty-six markets; managed all logistics and shipments

ADDITIONAL

 “Women in Leadership” Women’s Network at General Mills, Leader of North LATAM (Fiscal 17), Miami Office (Fiscal 16)
 Team Building Committee Member at General Mills (2013-2017)
 Habitat for Humanity Volunteer (2013-2017)
 Languages: Spanish (Fluent)

PAGE | 5

LAUREN ASHLEY FOX

Ashley.Fox91@gmail.com
4646 Mueller Blvd, Apt. 2022  Austin, TX 78723  (704) 975-5878

https://www.linkedin.com/in/lashleyfox

EDUCATION ………………………………………………….June 2019

THE UNIVERSITY OF TEXAS AT AUSTIN, McCombs School of Business, Austin, TX
Master of Business Administration, Full-Time Program
 Concentration in High Technology Marketing & Product Management

UNIVERSITY OF NORTH CAROLINA AT CHAPEL HILL, Chapel Hill, NC……………………………………………………………………………… May 2013
Bachelor of Science in Journalism and Mass Communication

EXPERIENCE

BITE OUR STYLE, Charlotte, NC………………………………………………………………………………………………………………………………. .2016 – Present
Marketing consultancy helping food brands and restaurants target millennials.
Co-Founder, Head of Marketing
 Increased Instagram following from initial start to over 6,000 followers in 11 months—5x the growth rate of competitors—

by gathering qualitative data on hashtags and accounts with the most millennial engagement to tailor content relevant to
target demographic
 Generated 18K+ website viewers in 10 months through curated blog posts focused on reviewing restaurants from a
millennial perspective and showcasing original recipes
 Created and implemented business and social media strategy for Charlotte companies and restaurants to target millennials
and young professionals, adding three new clients per month

DELL TECHNOLOGIES, Charlotte, NC ………………………………………………………………………………………………………………………2013 – Present
Inside Sales Account Manager
 Trusted advisor to over 100 small/medium business clients by providing strategic recommendations of Dell EMC products

and 3rd party software, such as Microsoft and Adobe, for current and future IT initiatives and infrastructure requirements;
achieved 113% of revenue goals for FY2014 -FY2016
 Lead email campaigns targeting small/medium business clients in collaboration with cross-functional marketing teams;
content highlights current products and promotions aimed to increase enterprise and client sales; achieved 33% additional
sales run rate benchmarked with peers
 Develop account plans to increase client’s yearly revenue and Dell line of business purchases by analyzing trends in yearly
account spend and year-over-year growth data, leading to highest client spend on an 11-member team.
 Train and onboard new sales managers on Salesforce.com, lead generation tools, and pipeline management

TIME WARNER CABLE, New York, NY 2012

Relationship Marketing Intern

 Researched CRM and social media best practices to develop digital marketing campaign for presentation to senior

marketing executive leadership. Q4 Best Buy promotion utilized this campaign strategy to drive consumers to Best Buy

stores in TWC target markets

Marketing Intern (2011)
 Provided training recommendations/content for TWC call center representatives on new CRM tool designed to increase

cross-selling results and sales revenue
 Analyzed and synthesized industry data and market trends to develop strategic marketing presentations for senior

leadership on customer retention recommendations and industry best practices

LEADERSHIP, SKILLS & INTERESTS

 Management Leadership for Tomorrow (MLT), Professional Development Fellow
 Volunteer: Alumni Liaison, Delta Sigma Theta Sorority, Inc., Kappa Omicron Chapter
 DELL Certifications: Dell Social Media and Community (SMAC) certified, Dell Licensed to Sell Certified
 Interests: Avid music festival goer with goal of every major music festival in the world; collecting rare sneakers and one-of-a-

kind sneakers; travel enthusiast, visiting 30 countries by the age of 30 (currently at 15)

PAGE | 6

STEPHANIE GARAU BOLIVAR

stephanie.garau-bolivar@mba19.mccombs.utexas.edu
(787) 691-7848 • Austin, TX

https://www.linkedin.com/in/stephanie-garau-52446537

EDUCATION

THE UNIVERSITY OF TEXAS AT AUSTIN, McCombs School of Business, Austin, TX ……………………………………………………….. May 2019
Master of Business Administration, Full-Time Program, Concentration in Marketing Analytics and Social Enterprise

LEHIGH UNIVERSITY, Bethlehem, PA ……………………………………………………………………………………………………………………………. May 2010
Bachelor of Science in Business (Concentration: Accounting), Latin American Studies Minor
 Business & International Affairs Program, Institute of European Studies (Paris, FR) Spring 2009
 Founding member of LU’s National Hispanic Business Association Chapter

EXPERIENCE

CFGI, New York, NY ………………………………………………………………………………………………………………………………………………………2013 – 2017
Highly specialized financial consulting firm that provides support through routine and complex business scenarios
Manager (2015 – 2017)
 Developed new % of completion revenue recognition model in excel which shortened the monthly close period by 2 days and

instituted related internal controls required for SOX compliance for a public life sciences company
 Led efforts in Lyon, France to integrate the acquired business of a U.S. based company by determining purchase accounting

adjustments , identifying process gaps and establishing a monthly close process which resulted in a smooth transition
 Created and delivered a presentation detailing services offered by the firm which resulted in the acquisition of a new client

which has contributed over $1M in revenue

Consultant (2013 – 2015)
 Gathered system data and built an automated Investments disclosure model in Excel which reduced the risk of error for a

public insurance company of over $21B in assets
 Directed implementation and data migration of stock compensation software for a consumer products company with over

8M options outstanding
 Established the New York office Welcome Committee in order to facilitate transition process into the firm which has matched

over 50 new hires with peers

PRICEWATERHOUSECOOPERS………………………………………………………………………………………………………………………………………2010 – 2013
Assurance Senior Associate (2011 – 2013), New York, NY
 Audited hedge funds, fund of funds and management companies maintaining firm’s audit methodology, which included

budgeting, planning, substantive testing, and generating financial statements
 Oversaw daily performance and provided guidance based on firm's practices and policies to four associates who became top

performers
 Managed coordination with tax and valuation teams to ensure deliverables were provided on a timely basis

Assurance Associate (2010 – 2011), San Juan, PR
 Tested internal controls, account balances and financial statement disclosures for consumer loans, commercial mortgage

loans, PPE, deposits and payroll for a bank of over $12B in assets to ensure completeness and accuracy
 Coached intern by explaining testing procedures for client related assignments; demonstrated firm’s tools

ADDITIONAL

 Certifications/Memberships: Certified Public Accountant (New York State and Puerto Rico), AICPA Member
 Languages: Spanish (Native); French (Advanced)
 Volunteer Experience: Volunteer Income Tax Assistance Program (offered tax preparation services to low-income residents),

Net Impact Service Corps (provided pro-bono consulting services to a nonprofit seeking to establish strategic partnerships),
iMentor (mentored and supported middle schooler), Wat Samakee (taught English at orphanage in Thailand)
 Personal Interests: One more country to visit before I reach my goal of thirty countries before age thirty

PAGE | 7

SYDNEY REED

sydneyereed@gmail.com
300 N. Akard Street, 1722 · Dallas, TX 75201 • (919) 454-1278

www.linkedin.com/in/SydneyReed1

EDUCATION May 2019

THE UNIVERSITY OF TEXAS AT AUSTIN, McCombs School of Business, Austin, TX
Master of Business Administration, Concentration in Brand Management and Business Analytics

• Consortium for Graduate Study in Management (CGSM) and Forté Fellow (full-tuition scholarship)

WAKE FOREST UNIVERSITY, School of Business, Winston-Salem, NC May 2013
Master of Arts in Management, GPA: 3.5

• Corporate Fellow, Merck & Co., Inc. (full-tuition scholarship)

WOFFORD COLLEGE, Spartanburg, SC May 2012

Bachelor of Arts in Business Economics and Spanish

• Anna Todd Scholarship and Athletic Scholarship (full-tuition scholarship)
• Captain of Women’s Soccer Team Division I NCAA (2011); Female Player of the Year Nominee (2010)

EXPERIENCE

CIGNA, Plano, TX 2015 – 2017

Business Project Specialist (2016 – 2017)

• Introduced forecasting compensation model for $30M budget; persuaded finance leadership to increase budget $2M based

on model run-rate

• Optimized communication strategy for satisfaction surveys through articulating user benefits; increased response rate by 19%

• Pioneered broker insights analysis combining survey and business results to aid in strategic planning; presented to vice-

president and now classified as a quarterly analysis distributed to 60+ executives

Business Project Senior Analyst (2015 – 2016)

• Collaborated with three cross-functional partners to include earnings in team reporting for first time, providing financial

decision making at an account level versus market level

• Conducted trend analyses of healthcare market and crafted business rationales summarizing key findings; utilized by sales

leadership in presentations at national meetings

PEPSICO, Plano, TX 2013 – 2015

Marketing Analyst - Stacy’s Brand (2014 - 2015)

• Spearheaded Stacy’s and Sabra’s first co-branded digital marketing campaign with customized point of sale for Super Bowl

XLIX, resulting in 16% increase of in-store displays and overall 10% sales growth during Super Bowl

• Partnered with four brand teams and Wal-Mart customer team to customize advertising for Wal-Mart’s Roll-Back events to

include Stacy’s branding; delivered $2.4M in incremental revenue for the brand

• Avoided $250K in obsolescence through standardizing display components across all stores

• Developed business tracker for $200M brand highlighting performance drivers across distribution channels and markets;

delivered comprehensive business findings to brand leadership team on weekly basis

• Managed and organized Stacy’s $17M marketing and advertising budget

Finance Assistant Analyst (2013 – 2014)

• Forecasted product innovation for $1B portfolio of 13 premium and value brands, i.e., Cracker Jack and Stacy’s
• Determined in product portfolio analysis $3 value line of product innovation cannibalized partner brands; recommendation

to discontinue product line saved company $3M

• Evaluated Cracker Jack profit and loss statement to approve a Wal-Mart Halloween campaign, proposing sizing and packaging

efficiencies to ensure sufficient margin of profitability for brand

ADDITIONAL

• Volunteer: Tutor Spanish-speaking youth in math, reading and English (2016 - Present); Led Frito-Lay Annual Women of Color

Scholarship Event for 100+ Dallas high-school students (2013 - 2015)

• Languages: Spanish (advanced)
• Interests: World Travel (14 Countries in 16 years), Take-Out Connoisseur turned Chef, Dallas Co-Ed Soccer Champion

PAGE | 8

DAVID REYES

david.reyes1106@gmail.com
Washington D.C. • 732-556-8395 • www.linkedin.com/in/dreyes09

EDUCATION

THE UNIVERSITY OF TEXAS AT AUSTIN, McCombs School of Business, Austin, TX May 2019
Master of Business Administration, Concentration in Global Business / Strategy & Innovation

 Consortium for Graduate Study in Management (CGSM) and Reaching Out MBA (ROMBA) Fellow; MLT, MBA Prep Fellow

MISSOURI SCIENCE & TECHNOLOGY UNIVERSITY, Rolla, MO June 2014
Master of Science, Engineering Management, GPA: 3.9

UNITED STATES MILITARY ACADEMY, West Point, NY May 2009
Bachelor of Science, Environmental Science with a concentration in Environmental Engineering
 Dean’s List (3 semesters); Selected for exchange programs to Brazil (full semester), Chile, Peru, and Honduras

EXPERIENCE

GLOBAL PROFESSIONAL SERVICES, EMPIRIX INC., Remote / Billerica, MA 2016 – 2017

Project Manager

 Implemented near real-time network monitoring infrastructure and subscriber data analytics solutions to support voice and

data services for 30M+ users in leading telecommunication operators in Peru, Colombia, Central America, Mexico, & Canada

 Lead multiple remote project teams totalling 16 software engineers and consultants strategically deployed globally

 Managed initial projects of most strategic accounts in the Americas, integrating remote and local cross-functional teams,

optimizing delivery processes, and developing critical client relationships leading to increased annual revenue by $8M

STRATEGIC RISK SERVICES, DELOITTE & TOUCHE LLP, Arlington, VA 2015 – 2016

Sr. Consultant

 Provided consulting services on strategic initiatives in the commercial and government sectors; integrated analytics, risk-

based strategic planning, public private partnerships, and efficient program management to improve results

 Created an execution framework to inform resource prioritization decisions on research, capability development, and

operational funding for a federal client with a $262M budget

 Completed comprehensive analysis of potential clients for go-to-market strategy capturing over $35M in business revenue

249TH ENGINEER BATTALION, U.S. ARMY CORPS OF ENGINEERS, Fort Belvoir, VA 2013 – 2015

Future Operations & Plans Officer

 Supervised operations, plans, and training for 500+ personnel supporting worldwide strategic electrical power operations

 Developed lean processes by using strategic forecasting analyses to increase efficiency, which enabled the successful

deployments of 260+ individuals to 11 countries and 10 separate national emergency response events

 Led strategy development, operations, and project logistics for over 75 projects, including deployments to Iraq, Jordan,

and Liberia, to establish electrical power requirements for all nine combatant commands

DIRECTORATE OF ADMISSIONS, UNITED STATES MILITARY ACADEMY, West Point, NY 2012 – 2013

Outreach Admissions Officer

 Managed the administrative, operational, and logistical functions of the recruiting program in 12 states and territories

 Established marketing campaigns in key congressional districts by conducting market research and analysis of historical data

to determine targeted implementation and partnerships, resulting in a 74% increase of qualified minority candidate files

 Professionally represented West Point in over 120 strategic speaking engagements; delivered public presentations

to 10,000+ prospective candidates, increasing minority applications by 55% in assigned territory

562ND ENGINEER COMPANY, 2ND INFANTRY DIVISION, Fort Lewis, WA & Kandahar, Afghanistan 2009 – 2012

Executive Officer, Platoon Leader, Assistant Brigade Engineer

 Hand-selected as second-in-command for 150+ personnel; led coordination of multiple worldwide deployments while

maintaining 92% personnel readiness and 100% accountability of $90M worth of equipment

 Created database that increased detection of enemy explosives by 45% by integrating pattern detection analytics tool to

support the forecast capability of enemy threats and prevents loss of life

 Developed minimal impact pre-deployment training program for 45 personnel reducing costs by 30%

ADDITIONAL

 Languages: Spanish (Native); Portuguese (Advanced); Lean Six Sigma Green Belt; Project Management Certificate (MS&T)
 Leadership: VeteransInTech Co-Lead (DC Chapter); New Leaders Council (NLC) DC Fellow & Co-Chair
 Interests: Completed seven marathons; traveling, rock climbing, cooking, dogs, mixology, volunteering, reading, and skiing

PAGE | 9

JENNIFER RIVERA-VEGA

Jennifer.rivera.vega@gmail.com
811 E. 11th Street Apt. 345  Austin, TX 78702  (215) 290-6242

EDUCATION May 2019

UNIVERSITY OF TEXAS AT AUSTIN, McCombs School of Business, Austin, TX
Master of Business Administration, Concentration in Marketing Analytics and Brand Management
 Consortium for Graduate Study in Management (CGSM) Fellow

DREXEL UNIVERSITY, Philadelphia, PA June 2007
Bachelor of Arts in Journalism

EXPERIENCE

INTERBRAND, OMINICOM GROUP, New York, NY 2017 — Present

Global brand consultancy with proprietary methodologies in brand development, management and analytics.

Program Management, Business Development Independent Contractor

 Created and facilitated brand valuation, tracking and positioning programs for consumer and enterprise brands

including: Gulfstream, InterContinental Hotel Group, Citibank and American Express which resulted in revenues of over

$700K

 Optimized project fee estimation process by identifying variables and common watch-outs which increased projection

accuracy and reduced rounds of iterations by an average of 10%

GLOBAL TEAM BLUE, WPP, New York, NY 2014 — 2017

Marketing agency of record for Ford Motor Company.

Business Insights Manager (2016 — 2017)

 Developed and promoted a quarterly report which distilled disparate automotive and advertising data identifying

actionable opportunities which informed retail marketing strategies for 8 market areas

 Analyzed search queries and vehicle registration data to better understand cross-shopping behavior, which led to an

improved conquest-messaging strategy

 Conceived, designed and managed A/B tests to determine the optimal medium and language to reach Latino auto

shoppers thereby increasing digital advertising engagement by 12%

Digital Account Supervisor (2014 — 2016)
 Managed a $35mm budget in the Northeast US region across digital channels (search, programmatic, display, social

media and influencer marketing), resulting in a 15% average effectiveness increase
 Led quarterly digital marketing workshops with Ford Motor Company client, which helped increase understanding of

new media and capabilities
 Created a business case advocating for programmatic advertising as a way to directly target shoppers searching for

competitors, which led to an expansion of programmatic advertising campaigns in the Northeast US region, and a
conversion increase of .5% among non-Ford shoppers

INTERBRAND, OMINICOM GROUP, New York, NY 2013 — 2014

Program Manager, Brand Intelligence

 Managed research (quant. & qual.) studies, positioning and brand identity engagements for brands across industries

including Tiffany & Co, Goodyear, Verisign, Aflac, AXA, AARP, Siemens and Condé Nast with over $2mm in billings

 Grew relationship with Tiffany & Co. which led to an expansion of a global brand tracking study (Australia, East Asia,

Latin America, US and the Middle East) helping exceed forecast goals by $500K

 Orchestrated over a dozen subject matter experts across Interbrand’s global network to create a comprehensive audit

of the Siemens brand

ADDITIONAL

Languages: Spanish (Native)
Professional Organizations: She Runs It Mentor, Multicultural Alliance Event Co-Chair
Volunteer: New York Cares SAT Prep; Center for Career Opportunities – launched program in Harlem (2016) and led 8
tutors; worked one-on-one with previously incarcerated men and women to prepare them to return to the workforce

PAGE | 10

JONATHAN D. TENORIO

jontenorio@utexas.edu
2192 E Fallbrook  Fresno, CA 93720  (559) 593-5171

EDUCATION May 2019
THE UNIVERSITY OF TEXAS AT AUSTIN, McCombs School of Business, Austin, TX May 2017
Master of Business Administration, Concentration in Strategy and Innovation Leadership May 2014
 GMAT: 710; Consortium for Graduate Study in Management (CGSM) Fellow

UNIVERSITY OF CALIFORNIA LOS ANGELES, Anderson School of Management, Los Angeles, CA
Riordan MBA Fellow
 Class Chair and Linda Baldwin Award for Excellence Winner

CALIFORNIA STATE UNIVERSITY, FRESNO, Fresno, CA
Bachelor of Science in Kinesiology
 Football Team Member

EXPERIENCE

DCI GROUP LLC, Fresno, CA 2014 – 2017

Founder and Owner

 Founded an educational consulting business to help schools achieve multiple KPI’s inside the fifth largest educational

consortium in the nation spanning 26 school districts

 Oversaw marketing initiatives, sales and contract negotiations generating an average YOY growth of 24% net profit

 Developed client relations and deployed a team of 8 over multiple sites achieving an incredible 93% client retention rate

 Launched “Code Wars;” a charitable learning program for at risk/inner city youth to learn computer programming through

diverse curriculum culminating in a robotic coding competition

CLOVIS UNIFIED SCHOOL DISTRICT, Clovis, CA 2014 – 2017

Senior Analyst, Development and City Planning (2016 – 2017)

 Led comprehensive review of facility growth plans using SQL and advanced geographic database to create predictive models

which determined current plans were not viable and gave new strategic options for a 10 year growth period

 Successfully negotiated with the city planning divisions of Clovis and Fresno to deliver on key growth areas of each city after

partnering with major residential developers and presenting intricate growth scenario models

 Served on senior level leadership team for 1,200 employees to set organizational strategy and goals including strategic plans

for five new elementary schools and one secondary educational center totaling over $250M in expected building costs

Financial Analyst (2014 – 2016)
 Directed full charge of all accounting functions and business practices for $65M budget, overseeing 9 clerical staff and

working with 13 department heads to review historical activities, trends and future obligations
 Implemented new funding formulas for staffing and equipping needs while identifying budget inefficiencies and improvement

opportunities for all accounts which yielded the first under-budget performance in organization’s history
 Established extensive financial models for organization’s most volatile budgets and was awarded the Meritorious Budget

Award from the Association of School Business Officials International for exemplary accounting practice
 Created funding and cost analysis reports for executive state legislature review, featured in presentations for the California

School Funding Coalition and the Coalition for Adequate Funding in Special Education

Accounting Assistant III (2014)
 Managed accounting functions for $10M developer budget and engineered new forecasting models for leadership

ADDITIONAL

 Languages: Portuguese (Advanced); Spanish (Basic)
 Served as Chief Financial Officer for Medical Ministries International, a nonprofit specializing in export of medical supplies to

global partners; Regularly requested to speak with audiences spanning small classrooms to large auditoriums
 Former youth pastor, organized and led several teams to work yearly summer camps for orphans in Ukraine

PAGE | 11

CARLOS TORRES

ctorres@utexas.edu
14223 Burgoyne Rd  Houston, TX 77077  (512) 736-5815

www.linkedin.com/in/charlieatorres

EDUCATION May 2019

THE UNIVERSITY OF TEXAS AT AUSTIN, McCombs School of Business, Austin, TX
Master of Business Administration, Concentration in Energy Finance
 Consortium for Graduate Study in Management (CGSM) Fellow

THE UNIVERSITY OF TEXAS OF THE PERMIAN BASIN, Odessa, TX August 2015
Bachelor of Business Administration, Concentration in Management

EXPERIENCE

PARAGON OFFSHORE, Houston, TX 2014 – Present

Global provider of offshore drilling services; spun-off from Noble Corporation

Fleet Spares Supervisor (2015 – Present)

 Developed valuation model based on the correlation between oil prices, recent market sales, and historical purchasing pricing

to determine fair market value of company assets, reducing import costs by 70%

 Identified $300M in capital goods by launching worldwide asset identification project, exceeding projections by $100M

 Reduced annual taxes by $1.5M through strategic negotiations of flat-fee prime waterfront storage in foreign trade zone,

subsequently reducing trucking expenses by 20%

 Established new company role, including processes and procedures, to oversee idle equipment maintenance and

preservation, resulting in capital equipment life increase of 50%

Materials Specialist (2014 – 2015)
 Trained and mentored over 50 international staff members by developing and delivering a comprehensive in-person training

program in SAP navigation and supply chain processes, reducing training expenses by 50%
 Assembled and led multiple audit teams of four people in South America, Europe, and Africa during annual global audit

COPERMEX, Monclova, Mexico 2011 – 2015

Recyclables processing plant. Sold to PASA, Mexico’s largest waste management company

Founder and Business Development Manager

 Created full business and marketing plan through competitive analysis and market sizing

 Grew business to 18 employees and was responsible for monitoring all company finances

 Spearheaded negotiations with the largest recycling plants in Mexico, resulting in six supply agreements valued at $300K

 Persuaded major competitors to pool transportation resources, resulting in yearly freight costs savings of $32K

NOBLE CORPORATION, Sugar Land, TX 2007 – 2014

Leading offshore drilling contractor specialized in deep water drilling

Materials Coordinator [Offshore & Special Projects] (2008 – 2014)

 Led supply chain functions for construction of $650M fifth generation drillship in Dalian, China by assembling and leading

cross-cultural team, resulting in the completion of the project 10 days ahead of schedule

 Participated in the implementation of $8M inventory system by collaborating with software engineers to develop custom

transactions and performing quality assurance testing

 Designed and implemented a strategy to reduce transit time of equipment to West Africa by revamping import and foreign

exchange payment procedures, reducing supply chain cycle by 45 days

Offshore Drilling Operations (2007 – 2008)
 Completed initial training six months ahead of schedule by working 30 additional hours per week, resulting in two

promotions during the first year, ahead of individuals with years of experience

ADDITIONAL

 Finance Training: Pillars of Wall Street - Valuation Fundamentals and Fundamentals of Financial Statement Analysis
 Management Leadership for Tomorrow (MLT) 2017 Professional Development Fellow
 Languages: Spanish (Fluent); Portuguese (Basic)
 Helicopter Pilot - Solo Flight Endorsement - 27 hours flown

PAGE | 12

JON S. ULLOA

jonsulloa@gmail.com
16714 Fort Oswego Street  San Antonio, TX 78247  (561) 676-5180

www.linkedin.com/in/jonsulloa

EDUCATION

THE UNIVERSITY OF TEXAS AT AUSTIN, McCombs School of Business, Austin, TX May 2019

Master of Business Administration, Concentrations in High-Tech Marketing, Marketing Analytics, and Entrepreneurship

 Consortium for Graduate Study in Management (CGSM) Fellow

BOSTON UNIVERSITY, Questrom School of Business, Boston, MA May 2011

Bachelor of Science in Business Administration and Management, Concentrations in Finance, Operations, and Economics

EXPERIENCE

VISA INC., Foster City, CA 2014 – 2017

Latin America & Caribbean Business Development Manager (2015– 2017), Miami, FL

 Delivered first automated, Tableau-based performance benchmarking tool to Visa Miami’s largest regional banking client that

generated $300K in consulting revenue and established a scalable product offering across 500+ clients

 Led the integration of Visa’s first self-service, web-based analytics tool “Premium Product Optimizer” across five different

global functional teams, producing $5M in client subscription fees to upgrade profitable credit card customers

 Programmed in big data extraction, transformation, and loading (ETL) environments to develop and package a marketing

segmentation for Dominican Republic millennial debit card users that sold a new bank contract worth $220K

North America Senior Product Analyst (2014 – 2015), San Francisco, CA
 Supervised five team members to convert data extractions into 10+ business solutions for Global Commercial, Small Business,

and Consumer Credit Analytic Business Partner sales initiatives, generating $3.5M in client contract revenue
 Created and presented a new trade secret recommendation model for Visa Executives that identified over $200M in

business-to-business marketing opportunities for the top five Commercial Healthcare clients in North America

North America Product Analyst (2014), Foster City, CA
 Assisted the development and execution of 30 business analytics projects for external clients and internal stakeholders,

converting 100B+ lines of transactional data into actionable insights that yielded $40M in FY14 revenue opportunity
 Liaised between data scientists and sales teams to interpret complex data products and to define business rules, creating the

first standardized revenue framework for analytics projects to justify the division’s $20M quarterly budget

BOOZ ALLEN HAMILTON, McLean, VA 2011 – 2013

Senior Strategy Consultant (2013), Miami, FL

 Managed the U.S. Southern Command Counter-Narcotics Caribbean unit by coordinating military and contracted services to

execute on $20M worth of Caribbean Partner Nation (PN) annual program needs

 Communicated with PN leaders, military specialists, and equipment vendors daily to clarify technical requirements and

develop acquisition strategies that addressed and prioritized over 15 program gaps

 Established six-week culture of innovation assessment by the firm’s corporate consulting team for the 50-person Miami

regional team; developing a complete work/life balance restructuring that raised employee satisfaction by 40%

Strategy Consultant (2011-2012), Washington, D.C.
 Improved training aids for a U.S. Marine unit based in Japan by consulting with clients to build 50 business process model and

notation (BPMN) maps, converting 2,000 technical pages into user-friendly, visual guides
 Researched and integrated information security best practices within a high-tech infrastructure plan for the U.S. Department

of Transportation’s 250M-vehicle communications project

ADDITIONAL

 Certifications: Business Process and Model Notation (BPMN) Certified Professional, Six Sigma Green Belt Certified
 Technical Skills: Tableau, SAS, Hadoop (Hue, Hive, Pig), SQL, MS Office, Think Cell, Microstrategy, Linux (Bash), Python
 Languages: Spanish (Advanced)
 Volunteer: City Year-Acting associate board member who raised over $50K in donations for educational opportunities for

underprivileged youth, Management Leadership for Tomorrow-Established career mentor to three aspiring minority
professional leaders, DC Social Innovation Project-Non-profit consultant assisting with digital strategy for food start-ups

PAGE | 13

ANGELA YEN Commented [KB1]: Angela – Welcome to McCombs!
Remember to update with your school email and Austin
angelayen8@gmail.com address once you’re settled
4241 Swift Ave. Unit 4  San Diego, CA 92105  (626) 378-9858
Commented [KB2]: Can you back this up with a little
www.linkedin.com/in/AngelaYen more context? Instead of listing all publications and
television channels could you identify which ones were new
EDUCATION relationships for the non-profit?
Commented [KB3]: Italicize publications
THE UNIVERSITY OF TEXAS AT AUSTIN, McCombs School of Business, Austin, TX May 2019 Commented [KB4]: Great bullet and actionable result!
Commented [KB5]: How? Share examples of activities or
Master of Business Administration, Concentration in Brand and Product Management and General Management initiatives you did to support this

 Consortium for Graduate Study in Management (CGSM) Fellow Commented [KB6]: How many?

UNIVERSITY OF CALIFORNIA, SAN DIEGO La Jolla, CA June 2010 Commented [KB7]: Great bullet …minimize to two lines
Bachelor of Arts in Communication by taking out superfluous words “on an annual basis” vs
“annually”
EXPERIENCE Commented [KB8]: Great action verb! How you quantify
how many relationships?
REALITY CHANGERS, San Diego, CA 2010 – 2017
Non-profit empowering over 1k low-income youth to earn over $100M in scholarships to top universities Commented [RA9]: You can remove this line for OP but
Director of Communications & Student Outreach (2014 – 2017) please remember to add it back in when you arrive on
campus
 Led eternal communications efforts to strengthen the Reality Changers brand; secured coverage in newspapers (San
Diego Union Tribune, Voice of San Diego), television appearances (KUSI, Univision, ABC 10), and radio shows (KPBS)

 Developed donor stewardship program; highlighted organization’s achievements through monthly email newsletters
and blog posts to 6k+ supporters

 Managed social media profiles to create an online community that supported organization’s mission; Facebook: 4.3k
followers and Twitter: 1.5k followers

 Cultivated company culture and strengthened employee engagement in the workplace by implementing recognition
programs and staff celebrations for the organization’s 30 employees

 Created initiatives that provided learning experiences outside of the classroom for underrepresented students

Director of Student Opportunities (2013 – 2014)
 Spearheaded the student volunteer program by coordinating 30+ community service events annually resulting in

students volunteering over 2,500 hours
 Organized partnerships with 50+ local businesses & community organizations to enhance student engagement (i.e.

internship opportunities and special events designed to promote interests in specific career fields)

Coordinator of Volunteers, College Forums, & Community Service (2010-2013)
 Recruited, trained, and managed 150+ weekly volunteers annually to serve as mentors to inner-city youth by working

closely with college students, professionals, and retired adults who seek to make an impact on first generation students
 Launched the organization’s “College Forum” program by establishing relationships with college admissions officers and

coordinating 10 official program visits annually which helped students expand their interests in colleges

ADDITIONAL

 Languages: Mandarin Chinese (Intermediate)
 Volunteer experience: Kiwanis Club of San Diego, San Diego High School Key Club Advisor
 Interests: Travel - visited 20 countries (Southeast Asia, Tonga, New Zealand, Trans-Siberian Railway through Russia,

Mongolia, and China), cooking, table top games

PAGE | 14

For additional information on
Texas MBA Candidates and Recruiting at the McCombs School of Business,

Please connect with our
Employer Relations and Recruitment Services Team:

Bill Flemming
Director MBA Employer Relations
Bill.Fleming@mccombs.utexas.edu

Michelle Hardy
Director, MBA Employer and Alumni Engagement

Michelle.Hardy@mccombs.utexas.edu

Megan McAdams
Director, MBA Recruiting & Operations
Megan.McAdams@mccombs.utexas.edu