Annual Report 2019

Created modern, illustrated versions of Adam and
Aneesah to appeal to children

entertainment space. However, as we embrace faster, modern production styles and methods
and expand the franchise, we realized there was a need to develop modern, illustrated
versions of Adam and Aneeshah as a stepping stone in our strategy to move towards even
more engaging media uses such as in apps, games, learning activities and animated series.

After a lot of brainstorming and a lengthy creative process, we managed to create flat, modern versions
of both characters that were eye-catching, likeable, dynamic and true to the original characters.

Worked with software vendor to design and develop
an attractive and user friendly Adam’s World app

Since most children (and parents) these days are accustomed to the user experience o ered by
Netflix, Hulu and other similar services, we decided to use a platform that would o er a small
learning curve and give them a quick, familiar and convenient way to access the Adam’s World
content they had already grown to trust over the years.

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Beta versions of Adam’s World app available on all
major platforms

This was a big milestone for us as we wanted to be available to parents and children around the
world, regardless of which device they used. So we made test releases of the app available for
people who wanted to view content via their web browser, for iPhone, iPad, Android phones and
tablets. Furthermore, since the apps supported wirelessly transmitting the videos to TVs and
projectors on the same network using Chromecast and Apple Airplay, this allowed content from
our apps to play on virtually any device or display, furthering our promise to bring quality content
to kids wherever they may be.

Developed the Adam’s World website for more resources

We realized that the impact that Adam and Aneesah have was too big to be restricted only to
video, so we developed a website to go with the app for offering other, secondary content such
as parenting advice, teacher resources, articles, tips, tricks, activity sheets and room to grow in
flexible and fun ways.

2019 Highlights: Adam’s World App

Platforms made available on 5 (Android, iOS, Airplay, Chromecast, Web)
Development projects 3 (Android app, iOS App, Website)
Research Artifacts 4
Design Artifacts Produced 60

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muslim fest 2019

MuslimFest is a large-scale cultural-arts festival that has taken place across major North
American cities for over 1 5 years. The annual public event represents a nonprofit effort to bring
together diverse individuals and communities from across the United States and Canada to
enjoy and learn from different forms of cultural expression. The festival includes live musical
performances, comedy shows, creative workshops, art exhibitions, children’s activities, and
more. MuslimFest attracts a diverse array of local and international artists and musicians, a
multicultural bazaar, and kids’ activities that festival-goers look forward to every year.

MuslimFest is an award-winning collaborative program by Sound Vision and DawaNet. Our
mission is to position art as a community development mechanism for Muslim youth. The
festival also facilitates building bridges and friendships by bringing all different communities and
neighbours together. This represents a significant step in the direction of promoting tolerance,
diversity and multiculturalism.

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Launched in 2004, MuslimFest today attracts over 60,000 attendees and 80 artists from around
the world. Each summer, the festival is presented over three days of festivities in Mississauga, a
suburb of Toronto. Over the past 1 0 years, in addition to these main festival dates occurring
every summer, MuslimFest has also organized smaller year-long programming and events
promoting cultural arts in major U.S. cities including St. Louis, San Francisco, Detroit, Boston,
and Chicago.

MuslimFest has been the recipient of multiple North American recognitions, prizes and awards.
The festival has achieved the Top 1 00 Festivals and Events Ontario award consistently for the
past 1 1 years. It has also received various local and national-level recognitions in the recent
past, including awards for Best Social Media Campaign and Best Greening of Festival. A
nonprofit effort, MuslimFest has come to be supported by all three levels of Canadian
government. The festival is also made possible with the generous support of local small and
medium-sized businesses, including partnerships with local community nonprofit community
service groups and organizations.

2019 Highlights: MuslimFest

MuslimFest 201 9 once again organized a memorable and impactful event for North American
individuals, families and communities from multiple backgrounds. Festival attendees and fans
were treated to the usual free lineup of live musical concerts, stand-up comedy shows, artistic
exhibitions and an enticing multicultural food bazaar.

Main Programs and Performers included:
Kids Concert by Jamil & Jamila
Light Calligraphy by Karim Jabbari
Musician Yahya Hawaa
Muad (UK)
Comedian Preacher Moss (US)
Comedian Prince Abdi (UK)
Abraham Jam Band - Billy Jonas, David LaMotte, and Dawud Wharnsby (CAN)
Spoken Word Artist Boonaa Mohammed (CAN)
Youth Concert - Jae Deen, Khaled Siddiq

Additional highlights include:
NEW Food District (representing diverse cultures)
Vendor Bazaar that supports local businesses
Cultural Pavilion features Uighur people (traditional artists, musicians, ethnic clothing)
Outdoor Film Screening of Bilal: A New Breed of Hero
Multiple opportunities for youth to take leadership and administrative roles in the
planning and staffing of the event

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Total # Festival Attendees 65,000
(As reported by the city o cials &
Total # Volunteers Participated the policedepartment)
Total # Artistic Workshops 220
Total # Performers / Artists
Total # Vendors / Sponsors 10
Total # Media Outlets Covered
70

80

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MuslimFest attendee (left) interacting Musician Khaled Siddique serenading a full crowd,
with Musician Jae Deen (right) MuslimFest 2019 prime time

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Scenes from MuslimFest 2019 Artistry Exhibition

featuring pieces from amateur and young local North American
and International artists who submit their art

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CRISIS TEXT LINE

Sound Vision has partnered with the Crisis Text Line to provide a critical, much
needed, and much overdue service for young Muslims in distress. Several trained
volunteers are already in place thanks to the Crisis Text Line team. A supportive
listener is available 24/7 and can save young lives in times of stress, anxiety, or
depression.

201 9 Highlights: Crisis Text Line

2 Active R escues - 2 individuals who were deemed high risk for self-harm/suicide
were assisted out of crisis
Crisis Text Line response time is under 5 minutes
Billboard Campaign spread outreach to the Muslim community

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Total # New Texters 1 60 individuals
Total # of New Conversations
Top 5 States of Texters 233
Top 5 Issues Illinois, California, New Jersey, New York,
Texas
Anxiety, R elationship, Depression, Isolation,
S uicide

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Sound Vision Foundation has successfully The organization extends these learning
organized educational learning workshops tools, resources and training in the
and capacity-building tools for community form of webinars, workshops, roundtable
leaders from diverse professional discussions, and interactive sessions with
backgrounds. The purpose of this work is
to enhance the capacity of Muslim leaders professional instructors. Thetraining is
across North America to grow their available in major cities through the U.S.
knowledge and skills in areas such as and Canada. Accessible to all community
public speaking, human resources, mental members, our in-person and virtual
health,project management, strategic workshops receive strong interest and
positive feedbackfrom local teachers,
communications and more. Our educational business professionals, life coaches, project
programmintargets relevant professional
managers and more.Workshop topics are
growth and skills enhancement, particularly decided based on community need, and
they are led by subject-matter experts
for communitymembers leading minority delivering lessons and resources to equip
and marginalized segments of the
population. professional attendees in their success journey

Training for institutions, teachers, and community leaders have included:
● Weekend School Teachers Training
● Not-for-profit Management
● Fundraising Strategies
● Islamophobia Awareness and R esponse

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Training for individuals have focused on the following areas:

● Advocacy
● Public Speaking
● Media Spokesperson
● Op Eds and other writing skills

2019 Highlights: Trainings

Media Trainings in 7 major cities in the U.S. and Canada - Houston, Chicago, Pittsburgh,
Washington DC, St. Louis, San Jose, and Toronto

○ Engaged over 800 individuals, Including community leaders and Imams
○ Presenters: Dr. Mohammad Siddiqi, Hena Zuberi, Imam Malik Mujahid, Edina

Lekovic, Shenaz Kermalli, & PR professionals
8 Weekend School Teachers Trainings in different cities

Presenters: Habib Quadri, Salama Ahmed, Salama Ahmed, Azfar Uddin, and
Omar Zia
3 Public Speaking Trainings in the New England Area
Next Gen Advocacy Bootcamp Training in Chicago
○ Presenters: Imam Omer Suleiman, Terry Allen, Mike Gecan, Imam Dawud Walid,
Hena Zuberi, Imam Abdul Malik Mujahid, and Iesha Prime

Total # Trainings O ered 25 Total Trainings in USA and Canada
Total # Attendees Engaged (7 Media + 8 Teachers + 10 Others)
Total # Instructors
Total # Cities Trainings O ered 1,600+

26 (12 U.S. + 14 Canada)

8 (Boston, Washington DC, Chicago, St.
Louis, San Jose, Pittsburg, Houston, Toronto)

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Teachers’ Workshop

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Thinking Retreats

The purpose of the thinking retreats was to engage interested professionals and a ected
stakeholders to share feedback on what is missing from their personal, family, and
community lives. The group then brainstormed about solutions that Sound Vision could o er
and what the individuals themselves can do in their own communities.

201 9 Highlights: Thinking Retreats

Topics for the thinking retreats focused on Weekend Islamic School teachers and Muslim
marriage dilemmas. Based on the feedback and ideas received from the thinking retreats,
two personalized teacher trainings were developed with excellent reviews on a demand
for more.

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One of the ways Sound Vision engages its audience is via mass emails. Sound Vision
publishes a weekly e-newsletter where readers can find articles on a wide range of
contemporary issues dealing with personal development, family, or community and civic
engagement. Sound Vision’s special edition newsletters, “Talking Points & Thinking Points”,
o er social and political commentary and guidance on a major crisis or events a ecting
Muslims.

2019 Highlights: Weekly Newsletters

● Some themes highlighted in newsletters are:
○ Civic Engagement
○ Parenting Tips
○ Youth Engagement
○ Islamophobia
○ Interfaith Relationships
○ Social Justice & Human Rights
○ Islamic Practice (Ramadan)

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● Key “Talking Points and Thinking Points” newsletters included:

○ New Zealand Shooting
○ Babri Masjid
○ Crisis at the Southern Border

Total # New Articles Published 50 weekly newsletter + 30 non-weekly
97 articles (2 per week)
~200,000
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2019 Sound Vision Team

Taufiq Ahmed Hannah El-Ameen Dr. Altaf Kaiseruddin Dr. Khursheed Mallick
Director Director Treasurer Director

Imam Abdul Malik Mujahid Dr. Amin Nadeem Dr. Khalid Riaz
Chair Director Secretary

Sound Vision Sta

Batool Abbas Khaled Al-Sadi Aydin Anwar
Graphic Designer Director of Finance Lead, Uighur Campaign
Sadok BenAbdallah
Host, Radio Islam Taha Ghayyur Dr. Farah Islam
Vice President Script Writer, Adam’s World

Wahaj Khan Dr. Abdul Jabbar Wahid Meer
Youth Coordinator Outreach Director, SE Outreach Director, Texas

Boonaa Mohammed Abdul Malik Mujahid Dr. Ahmed Murad
Senior Producer Presidentt Web & IT
Nargis Naqvi
Shakil Nundloll Samana Siddiqui
Director of Training Senior Editor, Adam’s World Content Manager

Shahraiz Tabassam Tom Vandenberg Dr. Abdul Waheed
Director of Digital Media Puppeteer, Adam’s World Outreach Coordinator

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2019

Key Sound Vision Achievements in 2019