Frameri Marketing Plan

Educat

• Frameri will focus o
and customer servi

• Empower U to evalu
selling, training and

• Empower U for ECP
• Cost between$5,00

tion

on Educating the TSM, ECP
ice
uate and certify TSM’s in
d managing the ECP
P. Reduce “telephone effect”
00 and $10,000

Program

•$2,000 display
•36 frames (3 collections w

collection)
•Thirty $50 coupons to en

engagement
•Display & Marketing mate

•Poster, opticians mat
•Access to all of the frame
•Promote a e-commerce s
•Refresh collection with ne
•Dedicated support throug

customer service

m Details

with 12 frames in each

ncourage early sales and

erials

es through digital catalog
solution for practice
ew styles and colors
gh Hoya Dallas and Frameri

Warr

All Frameri frames com
year manufacturer’s de
Lens warranties defer t
dictated by Hoya lense
or by insurance compa

ranty

me with a standard one
efect warranty.
to your existing policies
es and options selected
anies.

Rollout T

Sept 2016

• PECCA pilot
• Engage with TSM’s at VEW
• 6-10 TSM leaders to enroll betwee
October 2016
• Small scale TSM rollout

• 20 TSM to enroll between 18-20 p

• TSM On-boarding planning (Begi

December 2016

• Begin adding additional TSM’s
• 40 TSM to enroll between 35-40 pr

January 2017

• Hoya sales conference full integrat
• Frameri training module (new acco
• Goal of 1 new location per month p

Timelines

en 6-10 practices a month

practices a month
in working with TSM’s on in office training)

ractices a month
tion with TSM’s
ount setup, display maintenance, account management)
per TSM

Sales Fo

• 140 locations by E
• 400 locations throu
• 1000 locations by e

orecast

EOQ 2016
ugh Q2 2017
end of 2017

The F

•More Styles and colo
needs
•Smaller display
•Various lines (Italian,
•Licensing frame bran
•Partnerships

Future

ors to meet customers

, American, China)
nds

Pric

cing

Charitabl

• 1% of revenue will be
• Charity TBD

le Giving

e given to charity

Incentive

• Frame sales will co
sales and help incr

• Placement bonuse
• Fun sales contests

• Swap offs (Na
• Paid trips to Cincin

design process

e to TSM

ontribute to their lab bills
rease share
es
s to win frames and lenses
ational timed competitions
nnati to be involved in the