KINGSPRIMETV BRAND BOOK

KINGSPRIME TV BRAND BOOK

"A brand that captures your mind gains behaviour.
A brand that captures your heart gains commitment."

- Scott Talgo, Brand Strategist

INTRODUCTION

CONGRATULATIONS!

This book has found its way to you.

If you're reading from the actual pages of this physical book, or
the pages are being flipped virtually on your screen, please
understand we consider your person very dear to us, and we
feel that this is one of the best ways you can get to know us.
Because we are different and distinguished in a very distinct
manner, reading this book will help you understand why we are
the way we are and why we do the things we do.

It will also provide the guidelines and tools you would require in
consistently articulating, expressing and evaluating our brand
just the way we like it.

Consider this book as a guide to who we are and what we stand
for. So, read it slowly and carefully. Resolve not to leave out any
detail in its pages because the treasures that are inherently
hidden in the identity of the brand Kingsprime TV are about to
be unveiled before your very eyes. By the way only very special
people such as you have access to what you are about to see.
That's who you are to us. Special. Never forget that.

NOW LET'S BEGIN.

SHALL WE?

OUR HISTORY In the year 2013, the vision of a man to produce mind-
blowing, educative and transformational content was born.
Kingsley O. Nwachukwu, who is a Canadian-based
practising psychiatrist and an academic, through his
scholarly works, had a burning desire to save lives through
the concept of edutainment and/or infotainment. This
objective was to promote health, defend the defenceless, and
advocate for the vulnerable with the ultimate goal of evoking a
positive social change globally.

This vision led to the production of his first movie, titled,
"Bottleneck," that portrayed the consequences of substance
use, which used to be known as "drug addiction," ravaging
lives globally, and its scourge is indescribable, especially to
teenagers and young adults. The production of the movie
content was not the only concern for him but also the
distribution. At the time, little success was recorded in the
distribution of Bottle Neck.

Further production of such movies was put to a halt until an
effective distribution platform is created. Two years later, the
idea to distribute such contents via online streaming
platforms came to mind and there was need to set up one. At
the time, there were other streaming platforms that distribute
content online, but the idea behind KingsprimeTV was to offer
something unique and with the intention of giving back to the
society and this brought us to where we are today.

"Our heritage and ideals, our code and
standards are preserved or diminished
by how freely we exchange ideas and
feelings"

- Walt Disney
(Entrepreneur, Animator, Voice Actor & Film Producer)

OUR VISION

There are only two ways to influence
human behaviour: you can

manipulate it, or you can inspire it.

- Simon Sinek
(Author, Motivational Speaker and Marketing Consultant)

Our choice is to inspire. We don't plan to expire. As such we
have carefully carved our vision in such a way that it will be a
source of inspiration everyone in our team will consistently
draw from. 10 years from now, we want to wake up and
realize that every part of our vision statement now holds true.
We resolve to set another one as soon as that happens!
Right now, this is what drives, inspires and excites us all.

OUR VISION

The most preferred consumers' choice,
passionately delivering entertainment,
education and information
in a fun-loving way.

WHY WE EXIST

"When purpose

is not known,

abuse is

inevitable"

-Myles Munroe(Author, Speaker and
Leadership Consultant)

We know that having a
vision statement is
simply not enough.
To be a market leader
requires individuals
and teams who
willingly make the
sacrifice daily to
realize the
vision.

It requires those who believe in something bigger
than a single statement. Because the task to
inspire others starts with the clarity of WHY.

At Kingsprime TV,
we don't just exist to
stream movies.
We believe we exist to
make a positive
influence in our
society and create
transformation.

HOW WE DO WHAT WE DO

We make sure that
every content on our
platform will entertain,
educate and inform
our consumers in a

fun-loving way.

We believe not just in the
clarity of WHY,

but in the discipline of
HOW.

At Kingsprime TV,
we hold ourselves

accountable
and measure
progress by the
actions we take

to deliver
our purpose.

WHAT DO WE DO?

We provide over-the-top
(OTT) audio visual content
on our streaming-video-on-
demand (SVoD) platforms
through web and mobile
applications.

This is our business. This is what we
consistently do.

HOW?

We provide
OTT content

on our
SVoD platforms

through web
and mobile
applications

We make sure that
every content on our

platform will
entertain, educate

and inform
our consumers in a

fun-loving way.

We believe we
exist to make a
positive influence
in our society

and create
transformation.

WHY?

OUR MISSION

When we put it all together,
our mission becomes clearly defined.

Our work is clear cut out for us.
We have a written declaration of our
core purpose and focus that will remain

unchanged for a long time.

We provide creative
streaming audio-visual
content through web and
mobile applications that
entertain, educate, inform

and transform our
consumers

in a fun-loving
manner.

BRAND PROMISE

So, what should you
expect when you interact
with our brand through our
platforms (web and mobile
applications) or events?
Our promise to you is a
statement that carries the

essence of what we
deliver to you
unequivocally.

It's the internal compass
with which we navigate

with daily.

Enjoy seamless
world class HD
entertainment
just the way you
like it.

You can hold us accountable to this statement any day, anytime.

BRAND POSITIONING

For young, upwardly mobile entertainment
lovers, Kingsprime TV will deliver audio
visual content that is entertaining,
educative and informative.
Kingsprime TV is known for creating
positive influence in the minds of our
consumers in a fun-loving manner.
Our brand promises to provide seamless,
world class HD entertainment just the way
our consumers want it.

LOGO USAGE

ICON USAGE

OUR BRAND PALLETTE