PROGRAM BOOK

Program Book

INTERNATIONAL

AI

& DATA SUMMIT

"Towards More Sustainable Data"
7 – 8 Dec 2022

Organized by
College of Computing, Informatics and Media

Universiti Teknologi MARA (UiTM), Pahang
and

Woman in AI (WAI), Malaysia

Institute for Big Data Analytics and Artificial Intelligence
(IBDAAI)

Table of
Contents

Tentative
Webinar’s Title & Speakers
Short Bio

• Webinar #1: Artificial Intelligence &
Machine Learning Exploration for
Science

• Webinar #2:What is AI & Data?

• Webinar #3: Data Solution with AI

• Webinar #4: Machine Vision: Exploring
the Opportunities in Health, Safety
Security, Environment (HSSE)

Forum’s Panelist Short Bio
About Organizer

3

Tentative (Day 1) 07 Dec 2022 |4
Wednesday
WEBINAR #1: 2:00 – 2:45 p.m
Moderator: Prof. Madya Dr. Sharifah "Towards More Sustainable Data"
Sakinah Syed Ahmad
Artificial Intelligence & Machine Learning
Exploration for Science
Dr. Bashir Mohamed
Berkeley Lab, California, USA

WEBINAR #2: 2:50 – 3:35 p.m
Moderator: Dr. Nur Intan Raihana
Ruhaiyem
What is AI & Data?
Dr. Fairoza Amirah Hamzah
President,
Women in AI Malaysia (WAI)
WEBINAR #3: 3:40 – 4:25 p.m
Moderator: Ms. Nurma Abdul Manap
Data Solution with AI
Prof Madya Dr. Marina Yusoff
Senior Fellow,
Institute for Big Data Analytics and
Artificial Intelligence (IBDAAI),
UiTM Shah Alam

WEBINAR #4: 4:30 – 5:15 p.m
Moderator: Dr. Nur Zareen Zulkarnain
Machine Vision: Exploring the
Opportunities in Health, Safety
Security, Environment (HSSE)
Dr. Syuria Amirrudin
Shell, London United Kingdom
CLOSING: 5.20 pm

Tentative (Day 2) 08 Dec 2022 |
Thursday
FORUM: 2:30 – 4:00 p.m
Moderator: Prof. Ts. Dr. Jasni Mohamad Zain 5
Sustainable Data: The Way Forward?

The Panelists:
• Dr. Geetha Nadarajan, COO, OpusTech
• Ammar Zolkipli, CEO ITXOTIC
• Prof. Dr.Fairouz M Aldhmour,
Arabian Gulf University. Bahrain
• Dr. Abeer Alkhwaldi,
Mutah University. Jordan
• Jean F. Queralt, The IO Foundation

CLOSING CEREMONY: 4:00 – 5:00 p.m
Opening remarks from emcee
Du’a recitation
Malaysia National Anthem Negaraku
UiTM di Hatiku Song
Video Presentation
• UiTM Corporate Video
• Woman in AI Video
Speech by:

Dr. Fairoza Amirah Hamzah
President, Women in AI (WAI)
Officiating Speech:
Prof. Dr. Wan Mohd Nazri bin Wan Abdul
Rahman
Deputy Rector,
Research and Industrial Linkages Unit
Universiti Teknologi Mara (UiTM) Pahang

Photo Session & Adjourned: 5.00 pm

"Towards More Sustainable Data" Webinar’s Title & Speakers Short Bio

Webinar #1:
Artificial Intelligence & Machine Learning

Exploration for Science

6

Webinar’s Title & Speakers Short Bio

Webinar #2:
What is AI & Data?

7

"Towards More Sustainable Data" Webinar’s Title & Speakers Short Bio

Webinar #3:
Data Solution with AI

8

Webinar’s Title & Speakers Short Bio

Webinar #4:
Machine Vision: Exploring the Opportunities in Health,

Safety Security, Environment (HSSE)

9

Forum’s Panelist Short Bio

Panelist 1:
Dr. Geetha Nadarajan
Chief Analytics Officer (CAO)

OpusTech

EDUCATION
• Doctor of Philosophy (PhD), Management| Putra Business School
• Master of Science (MSc), Information Technology | Universiti Putra Malaysia
• Bachelors of Science (BSc), Mathematics | Universiti Kebangsaan Malaysia

"Towards More Sustainable Data" WORK EXPERIENCE
• Lecturer | April 2019 – Present

Department of Marketing Strategy & Innovation, Sunway Business School
(SUBS)., Sunway University
• Online MBA Programme Leader | January 2022 – Present
Sunway University, Bandar Sunway
• Data Scientist | November 2018 - May 2021
Priority Dynamics Sdn Bhd, Sky Park One City
• Subject Matter Expert (Insights & Strategy) | June 2015 - October 2018
Sky Park, One City
• Citi | December 2013 - May 2015
AML Optimization
• Advanced Business Analytics (ABA)
Subject Matter Expert (SME) | January 2012 - November 2013
• Business Intelligence Transformation Consultant | January 2010 - September
2011
Menara Maxis
• Head of Customer Intelligence | August 2006 - January 2010
Menara Maxis
• Customer Intelligence Consultant | July 2005 - August 2006
Accenture, KLCC
• Applications Consultant | March 2003 - June 2005
SPSS South Asia Pvt. Ltd.
• Lecturer | January 2001 - February 2003
Sunway University
AWARDS

1. Six Sigma Green Belt
2. Tun Razak Leadership Award 2004
3. Alibaba GDT Network

PUBLICATIONS

1. Operationalizing analytics
2. The study on negative eWOM and its relationship to consumer’s intention
to switch Mobile Service Provider
3. 5 Step Model Validation
4. How Can SMEs/SMIs Benefit from Data Analytics in This Age of Digital
Transformation?
5. Influence of Negative eWOM on Switching Intention 10

Forum’s Panelist Short Bio

Panelist 2:
Ammar Zolkipli,

CEO ITXOTIC

EDUCATION 11
• Bachelors of Science, Electrical Engineering Bachelors of Science,

Electrical Engineering | University of Michigan University of Michigan
• High School Diploma | MRSM Taiping

WORK EXPERIENCE
• Co-Founder, Head of Business Development

ITXOTIC
May. 2022 - Present
• Optane Technical Sales Manager - APJ Territory
Intel Corporation
Dec. 2020 – May. 2022
• Product Manager, Analytics & Applications
Hitachi Vantara
Feb. 2018 – Jun. 2018
• Engineering Manager (Global Services)
Nov. 2015 – Jun. 2018 ·
• Infrastructure Management Consultant
Affiliated Computer Services
Dec. 2008 – Jan. 2010
Enterprise storage architect, with extensive skills in products and
solutions from HP, HDS and Netapp.
LICENSES & CERTIFICATIONS
• AI Hardware, Software, and Solutions
Intel Corporation
Issued Jul. 2020
• Intel Corporation logo
AI Solutions
Intel Corporation
Issued Jul. 2020
• Intel Corporation logo
Intel Partner Pro - AI Foundations
Intel Corporation
Issued Jun. 2020
VOLUNTEERING
• Founding Board Member
SNIA Malaysia
Jan. 2007 – Jan. 2015 ·
Science and Technology
• Founding Member and Certified Competition Judge
Malaysia Powerlifting (GPA)
Jan. 2014 - Present

Forum’s Panelist Short Bio

Panelist 3:
Prof. Dr.Fairouz M Aldhmour,
Arabian Gulf University. Bahrain

EDUCATION
• Ph.D. Management Information System. Leeds Metropolitan University,

United Kingdom.
• M.B.A. Business Administration. Jordanian University, Jordan.
• B.A. Business Administration. Mutah University, Jordan.

"Towards More Sustainable Data" TEACHING EXPERIENCE 12

• Full Professor of Management Information System / Dept. of
Innovation and Technology Management. Arabian Gulf University.
Bahrain. | Sept. 2019- Present.

• Visiting Professor to Department of Economics at Cork University
School in University College Cork, Ireland. | Feb. 2019- Aug. 2019.

• Visiting Professor (under Mevlana Teaching Mobility) to Business and
Management Department at Karabuk University, Turkey. | Feb. 2018 -
Mar. 2018.

• Full Professor of Management Information System / Dept. of
Management Information System, Mutah University, Jordan. |March
2017- Present.

• Associate Professor of Management Information System / Dept. of
Management Information System, Mutah University, Jordan. | May
2012- March 2017.

• Assistant Professor of Management Information System / Dept. of
Management Information System, Mutah University, Jordan. | June
2011- May 2012

• Assistant Professor of Management Information System / Dept. of
Business Administration, Al-Baha University, Saudi Arabia, | February
2011 - June 2011.

• Part-time Lecturer, Dept. of Business Administration, The Arab
Academy for Banking and Financial Sciences, Jordan. | 2008-2010.

• Part-time Lecturer, Dept. of Business Administration, Arab Open
University, Jordan. | 2009.

• Part-time Lecturer, Dept. of Management Information System,
Albalqa' Applied University, Jordan. | 2007-2008.

• Assistant Professor of Management Information System / Dept. of
Management Information System, Mutah University, Jordan. | March
2007 - February 2011

GRANTS 13

❖ 30,000 JOD grant: Obtained from the Businessman Dr. Adel
Malahmeh Tarawneh to establish computer laboratory for
educational and training purposes in the School of
Business/Mutah University (2015).

❖ 47,500 JOD grant: research project support "Is entrepreneurship
gendered?", the grant includes the establishment of computer
laboratory that was funded by the scientific research / Mutah
University.

❖ 8,500 JOD granting from the Businessman Dr. Mohmmad
Alrawashdeh for establishing and furnishing a Seminar hall of
(70) seats at the School of Business/Mutah University.

❖ 5000 JOD granting from Jordan Accountants Association for
preparing a smart class room dedicated for teaching graduate
students of accounting.

❖ 10,000 JOD financial support from the Businessman Dr. Adel
Malahmeh Tarawneh to cover the expenses of refurbishing the
School of Business at Mutah University (2014).

❖ 25,000 JOD Jean Monnet Module project/ERASMUS + to design
and develop "Diversity Management" Module.

❖ 25,000 JOD sponsorship from different Jordanian commercial
companies and Banks for a series of international Conferences
held at Mutah University.

❖ 50,000 JOD granting from King ABdullah II fund for development
to establish Electronic gaming lab at Mutah University.

❖ 30,000 JOD granting from program for supporting our
organizations (Jordanian finance Ministry) to present services to
local society, hold workshops, etc.

❖ 32 Scholarships for Master degree to study at Mutah University ,
granting from Edu Syria project ( German Jordanian University).

"Towards More Sustainable Data" Forum’s Panelist Short Bio

Panelist 4:
Dr. Abeer Alkhwaldi,
Mutah University. Jordan

EDUCATION
• PhD (Management Information Systems),University of Bradford,

United Kingdom
• Master (MBA/E-business), Mutah University, Jordan Associated with

OHIO University, USA
• Bachelor (Information Technology), MAlbalqaa Applied University,

Jordan
WORK EXPERIENCE
• Assistant Professor, Management Information Systems Department

Mutah University, Jordan. (Aug. 2019- Present)
• Member of Scientific Research Committee, Management Information

Systems Department Mutah University, Jordan. (2019- Present)
• Member of University Council, Representative of Business Faculty

(Sept. 2021-Present)
• Teaching Assistant (Part time) Computer Science Department,

University of Bradford, United Kingdom (Oct. 2017 – Jul. 2019)
• Lab Demonstrator (Part time) University of Bradford, United Kingdom

(Oct. 2017 – Jul. 2019)
• Member of Organizing Committee (The 2nd Annual Innovative

Engineering Research Conference (AIERC)), University of Bradford,
United Kingdom (Feb. 2018- Oct. 2018)
• Student Ambassador (Part time) University of Bradford, United
Kingdom. (Oct. 2017 – Jul. 2019)
• Lecturer (Part time) Management Information Systems Mutah
University, Jordan (Sept. 2014- Jan. 2016)
• Member of Organizing Committee (The 3rd International Conference
of the Business School) Mutah University, Jordan. (Oct. 2014- Apr.
2015)
• Secondary School Teacher Ministry of Education, Jordan (Aug. 2005-
Aug. 2016)
AWARDS AND GRANTS
• Excellency award for best M.Sc. grades (The 1st rank), Mutah
University, Jordan.
• Government Scholarship for the PhD degree.

14

Forum’s Panelist Short Bio 15

Panelist 5:
Jean F. Queralt,
Founder & CEO of the IO Foundation

EDUCATION
• Degree In Telecommunications – Networking

ETI Telecomunicaciones, UP Valencia, Alcoy Campus
• Degree In Telecommunications

ETSI Telecomunicaciones, UP Valencia
• Baccalaureate C (Maths + Physics)

Lycée Français d'Alicante

WORK EXPERIENCE
• Founder & CEO

The IO Foundation
2018- Present, Estonia
• IT Consultant
Freelance
2012- Present, Malaysia
• System Administrator
European School of Alicante, Spain
2002- 2012
• Software Developer
Animatic and University of Alicante, Spain
1995- 2002
• IT Intern
Caja de Ahorros del Mediterraneo (CAM)
1995- 1995

PUBLICATIONS
Article published for the Paris Peace Forum 2021:
https://TIOF.Click/PubSwitchingGears

List of articles published for The IO Foundation:
https://TIOF.Click/TIOFPackageIntro

ORGANIZING Prof. Madya Dr Marina Yusof IBDAAI
COMMITTEE Dr Fairoza Amira Hamzah WAI
Ts Norafizal Abd Aziz UiTM
Dr Aisyah Mat Jasin UiTM
Dr Juhaida Ismail UiTM
Dr Noor Izyan Mohamad Adnan UiTM
Dr Nur Zareen Bt Zulkarnain UTeM
Mohd Azim bin Zainal UiTM
Nurma Abdul Manap UiTM
Ummi Hasanah Zaidon IBDAAI
Ahmad Nuhairi Ahmad Faizal UiTM
Nor Zalina Binti Ismail UiTM
Meisin Lee WAI
Nazihah Ismail UiTM
Prof Madya Dr. Nor Azizah UiTM
Dr Mazura Mokhtar UiTM
Siti Noorul Ain Nor Azemi UiTM
Noor Halimatus Sa’adiah Ismail UiTM
Syazwani Zainal Abidin UiTM
Nur Dalila Norshahidi UiTM
Nur Fatihah Haron UiTM
Assoc. Prof Dr Sharifah Sakinah Syed
Ahmad WAI
Zulazeze Bin Tusiran @ Sahri
Zulkifli Halim UiTM
Suriyati Ujang UiTM
Siti ‘Aisyah Sa’dan UiTM
UiTM

16

Dr Noor Amalina Nisa Ariffin UiTM

Nur Hidayah Masni Abdullah UiTM
Norhuda Mohammed UiTM
Rozita Mohamed UiTM
Yusharina Yusof UiTM
Noraini Mohamed UiTM
Amirah Hana Mohamed Nor UiTM
Zarina Zainul Rashid UiTM
Zur Ain Hanafi - WAI WAI
Fatin Aqilah bt Abd Razak UiTM
Khalid bin Mat Pardi UiTM
Jalcairul Azris B Jalaluddin UiTM
Dr. Hasnimulyati Laoding UiTM

Hanani Mohamed Hamdan UiTM

Pauline Georgina A/P Hebert Sundram UiTM

Rozeleenda Abdul Rahman UiTM
Sharifah Norhuda Syed Wahid UiTM
Siti Rosiah Mohamed UiTM
Fadila Amira Razali UiTM
Afiqah Bazlla Md Soom UiTM
Aszila Asmat UiTM
Asyura Abd Nassir UiTM
Fairuz Diana Binti Hamzah WAI

Dr Nor Fadhilah Dzulkifli UiTM

Ana Salwa Shafie UiTM

Ainun Hafizah Mohd UiTM

Salimah Ahmad UiTM

Nor Habibah Tarmuji UiTM

Anisah Dasman UiTM

Dr Geetha Nadarajan WAI

Mohd Ikhsan Md Raus UiTM
Marina Mohamed UiTM

Mohd Faizal Azrul Azwan b Muhamed@ Che Harun UiTM

Ahmad Ikmal Mohamad UiTM
Dr Hamirahanim Binti Abdul Rahman WAI
Siti Rosiah Mohamed UiTM

Hanani Mohamed Hamdan UiTM

Nur Fatihah Haron UiTM 17

THANK TOU

#UITM CAWANGAN PAHANG RASMI
#UITM CAWANGAN PAHANG