CBWA Step to Success - Feb2018

Steps to Success
for
New and Existing CBWA Agents

Coldwell Banker Whitbeck Associates Agent Guidelines

1. Password Reference Sheet
2. New Hire Education Program

a. CBU through CBExchange
b. LAUNCH Course
c. Get AMP’ed
d. CBExchange
3. Real Estate Profiles
a. Guidelines: Correct Logo and Title Usage
b. Bio Writing Tips
c. Zillow
d. Realtor.com
e. Zap Website

i. Forwarding Vanity URLs or other website domain names to your Zap site
4. Facebook Business Page

a. Setting up
b. Posting Suggestions/Guidelines

i. Local Events
ii. New Listings
iii. Just Sold
iv. Open Houses
v. Sharing Corporate posts (blogs, videos, national campaigns)
c. Promoting/Boosting Posts
5. Email
a. Set up
b. Signature
6. Marketing Tools
a. What You Get as a CBWA Real Estate Salesperson
b. Xpressdocs
c. eMarketing

Password Reference Sheet

Gmail: https://mail.google.com
Username: [email protected]
Password: __________________________

Coldwell Banker Intranet: https://www.cbexchange.com/
Username: [email protected]
Password: ____________________________
You’ll use this combo when accessing all websites under CBExchange, such as Zap, CBX, eMarketing,
Xpress Docs, etc.

Navica MLS: https://www.navicamls.net/
Username:____________________________
Password: ____________________________

GoDaddy or other Domain Registrar Account:
Username:____________________________
Password: ____________________________

Real Info: http://real-info.com/
Username: paw
Password: seller

New Agent Education Program

Roadmap to Success

This booklet has topics and tasks broken into categories like “Working with Buyers” and “How to
Generate Leads”. Each topic or task within each category is color-coded to indicate if it’s an experiential
activity, class-room activity or online activity. Speak to Kelly Frady if you did not receive a copy.

Coldwell Banker University (Accessible through CBExchange)

This provides an internet-base education system to include live webcasts or the ability to take a class at
your convenience. Most of these classes are of no cost or minimal cost. Coldwell Banker University
learning programs are not simply about the practice of selling real estate; they’re about running a
smarter business.

LAUNCH Course – 7 weeks

Every new agent should complete the Coldwell Banker LAUNCH online course. LAUNCH is a 7-week
instructor-led course designed to introduce sales associates to best practices and tools which can be at
the core of their long-term success in real estate and empower them to deliver exceptional experiences
for all their clients. Sessions are taken via interactive live web sessions with a trained learning
professional. Class duration is 90 minutes. To sign up, visit CB University via CBExchange.

During the course, participants who complete all the recommended activities will:

• Build a plan for their business, starting with their own goals and a prospecting plan to meet
them.

• Develop a plan for developing leads.
• Learn how to categorize, incubate and convert on those leads.
• Learn to consult with buyers, focusing on needs identification and guiding them toward a

decision to purchase keeping within their desires, needs, and ability to pay.
• Focus on seller clients, including evaluating the property and the seller’s needs, guiding the

seller to an appropriate pricing decision, securing the listing, effectively marketing the property
and ongoing communication plan with sellers throughout the process.
• Learn the importance of working through contingencies, resiliency and communication
techniques in the face of challenges, and the importance of post-closing follow up to the long
term health of your independent real estate business.

Get AMP’ed – Coldwell Banker Productivity Training

Through a combination of classroom instruction at the Plattsburgh office, self-paced and online
modules, AMP! will show you how to increase your effectiveness through tools and strategies that the
“best of the best” use to drive stronger results. To enroll speak to PJ Whitbeck.

Correct Logo and Title Usage

Coldwell Banker as well as NAR requires certain elements be used to follow the brand.

This logo will be provided for your use on Business Cards and all collateral. Do not alter this logo in any
way, and do not use the “Coldwell Banker” part without the “Whitbeck Associates” part. *Sometimes,
for marketing purposes, we use a modified logo that includes our locations at the bottom. This will also
be made available to you.
When promoting your listings, open houses, you should use the following if you’re creating pieces
outside of the Coldwell Banker network (remember, we have an in-house marketing support staff to
assist):
Coldwell Banker 3-D logo (above)
Acceptable Fonts:

Trebuchet Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1 2 3 4 5 6 7 8 9 0

This typeface should be used for all text in printed advertising materials (print ads, flyers, brochures, billboards,
postcards). This typeface should also be used in all broadcast advertising and communications (television
commercials, videos, home shows). It is also used for printed stationery, business cards and name badges and for
the company trade name when used with the 2D Mark or 3D Mark. If the Scala Sans typeface is not available, Arial
is an acceptable, approved alternative.
Arial Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1 2 3 4 5 6 7 8 9 0
Arial should be used for the legal disclaimers on stationery, business cards, building signs, yard signs and all other
non-advertising materials.

TITLE

Coldwell Banker requires a sales agent’s title be recognized as “Real Estate Salesperson”, however using
the designation of REALTOR® is also appropriate, but you should be consistent.
Ideally, Real Estate Salesperson is the preference, using the Realtor® logo where possible on marketing
materials.
According to NYSAR, other designations are as follows:
Real Estate Broker
Associate Real Estate Broker

Real Estate Profiles

A priority should be crafting a bio that explains who you are and what makes you different. It should be
written in the 1st person and should be personable and positive. A short personal bio needs to convey
personality, build credibility, and enable action. And while we can’t write it for you because only you
know you best, we can help you get the most out of your bio.

Find your drive and put it in your profile to make you stand out. This, and your headshot, will be the first
thing people see when they find you online. Make a lasting impression!

Phrases to consider:

Skill Sets Who You Represent Fun things to consider

Customer Service Residential Resale Active Senior Authority
Contract Negotiation Listing Specialist Millennial Maven
Management and Problem Solving First-time homebuyers Creative Negotiator
Real Estate Concierge Move up Buyers Conflict Controller
Relationship Building Downsizers / Empty Nesters
Overcoming obstacles Retirees/Active Seniors/Boomers
Dealing with Difficult Situations Relocation
Conflict Resolution Investors
Strong Attention to Detail Renters
Short Sales and Foreclosures

Four Steps to Writing a Great Bio

1. Nail the first 70 Words.
While your agent profile doesn’t have a word limit, after 80 words or so, users will have to click the
“show more” button to see the rest. Plan on people being lazy and aim to make the first 70 words
convey the most important information about you. If your strength is personality, let that shine
early; if it’s education or portfolio, make sure you lead with that first.

2. Brag a Little.
While humility certainly isn’t a universal trait of Realtors, it can be difficult to talk about our
accomplishments and not feel like we’re bragging. A great way to help with this is to “write like your
mom.” Think about yourself they way someone who is proud of you does, and write it down.
Since your agent profile is your first chance to connect and engage with potential clients, writing in
the first person is easier to communicate personal things like your passion for skiing, homebrewing,
dogs, whatever makes you click! It allows you to connect on a level that’s deeper than
accomplishments and specializations.

3. State Your Business.
A bio doesn’t need to be past tense. Remember the purpose of your profile is to lead to new clients
so don’t be afraid to remind them of the type of business you focus on so they know to contact you
with their own situation.

4. Get Input and Set a Timer.
Just as you evolve as a real estate professional, so should your bio. Avoid the pitfalls of “writing by
committee” by finding one or two trusted people to proofread wording and make a few edits. After
you’re satisfied, set a calendar reminder for 6 months out and revise your bio again. Even if you
have nothing new to report, just rewording the same info will keep it fresh to people who have read
it before.

FREE Profiles for REALTORS®
Zillow and Trulia – www.zillow.com

Activating and managing your online presence across Zillow and Trulia is easy and free. Simply create
your Zillow profile, upload your high-res headshot, and add your professional information and don’t
forget to add a bio! After completing your Zillow profile, a profile on Trulia will automatically be
generated for you, eliminating the need to create and manage two separate profiles.

Set up your profile in 4 easy steps:

1. Go to www.zillow.com and click “Join” in the upper right corner

2. Register with Zillow as an industry professional and complete the contact fields.

3. Once in your Zillow profile select “Edit” to upload your headshot, add professional details, and
complete the “About Me” setion.

4. Use the top navigation bar to manage your listings, upload past sales, and more.
All edits to your Zillow profile will automatically publish to your Trulia profile.
Be sure to make the most of this profile – this is where your consumers are searching! Continue to
enhance your profile by

1. Clicking on the AGENT HUB
2. Then clicking on PROFILE and choosing Edit.
3. Work your way through the ABOUT ME and ACCT SETTINGS sections. Make sure your CBWA

email is listed as an additional email address under your ACCT SETTINGS or you could have
issues with your listings not showing up.

Realtor.com – www.realtor.com/welcome/agentprofile/
You can also log in at: solutioncenter.realtor.com
Set up your profile in 4 easy steps:

1. Visit www.realtor.com and hover your cursor over the “Log In/Sign Up” link in the upper right
corner of the page.

2. Click the Blue “Sign Up” button on the right side of the pop up window under “Real estate
professional?”.

3. Enter the requested information into the form that appears. Click NEXT
4. Select the location of your MLS from the dropdown menu, select your MLS name from the drop

down menu, and enter your MLS Agent ID and your name into the provided fields and click
NEXT.

Upon completion, you’ll receive immediate access to your dashboard.

Be sure to

• Update your profile regularly. Look your best at all times! Click Profile > Manage Profile and
upload your agent and background photos. Click change on the right side of the About Me
section to add yoru bio, zips you serve (for courtesy leads) and links to your website, social
media and blogs. Remember to click Save.

• Member of NAR? Your NRDS ID can be added under Profile > Manage Profile > Expertise. By
adding your NRDS ID, your profile will display in the “Find a REALTOR®” search and will include
your NAR Designations, Certification and languages.

• Manage Settings. Click your agent photo (or avatar icon) in the upper right corner > Settings to
set your preferences for email notifications and automatic updates from your MLS or broker.

• Lead Settings. Get notified by email or text when you have new leads form realtor.com. Click
your agent photo in the upper right corner > Settings > Lead Settings. Use the toggle to enable
text messages and courtesy leads. Click the “Change” link below each section to customize your
preferences.

Don’t forget to click SAVE after you modify each section!

Updating Your Zap Website

The Zap website is available to all of you and promotes you and your listings specifically.
1. Log into your CBExchange account through the Intranet: https://www.cbexchange.com/. Your
email address will be [email protected], not your local Gmail address.
2. Under the springboard in the upper right corner, click and choose Zap.

3. You’ll be directed to https://new.myzap.com/
4. Your login will be the same log in you used to access CBExchange, not your Gmail address.

a. If you’re having trouble with your log in, please click on “Forget your Password” and
follow the instructions.

b. OR if you’re still having issues, contact Coldwell Banker National at 1-877-426-5393 and
ask them to reset it.

5. You can start customizing your website by clicking on your name or photo in the top navigation
menu of your CRM and select My Website.

Here is where you can customize the following by clicking on the pencil icon on each :
A. Cover Photo (it automatically defaults to the Company cover photo)
B. Agent Photo (recommended that it be your professional headshot)
C. Personal Statement
This may have been pulled in from dash. If not, you can copy it from wherever you have it saved
or create it from scratch. If you need help writing the “About Me” statement, use these tips:
• Convey your personality to connect with potential clients
• Describe what is important to you and what it would be like to work with you
• Briefly highlight your experience and areas of expertise.
• Keep it brief and professional, yet conversational.
• Check your spelling and grammar.
• Don’t use HTML tags.
D. YouTube video

If you decide to have an Agent Profile video made, this is where you’d insert it. Or, you could use
any other video that you feel is appropriate like a featured listing video. If you will end up having
more than one video, you will have the opportunity to promote your YouTube channel in the
Resources section further down the page.
E. Social Media Links (Facebook, Twitter, LinkedIn, Google+, Yelp).
Click on the grey icons for each and you will be prompted to log into your account(s). There is
currently no way to add Instagram or Pinterest. If you want to remove a social media account
that you’ve clicked on, simply click on the icon again and confirm.
F. Areas Served

• Your Areas Served module is a section on your website’s homepage that features up to
21 cities that you’d like to highlight for customers. Each city you include in that module
will appear as a clickable link to a corresponding search results page.

• You can customize the module by adding and removing cities and changing the order in
which the cities appear. You can also customize the title of the module.

• NOTE: the Areas Served section should correspond with the zip codes you’ve been
assigned in dash. Changing the cities that are publicly displayed in your Areas Served
module will not impact your website’s coverage area. Your customers will still have the
ability to search anywhere within your service market.

Think of this module as a place to highlight the major cities you do business in and provide quick
links to your customers: not an exhaustive list of the areas you cover.

G. Agent Insights
This is already pre-populated with company-wide insights but it’s always good to add more!
They are short posts that you can create to describe homes you’ve toured or local
neighborhoods and nearby cities.

H. Local SEO Playbook
This is a checklist broken out by tasks that walks you through the steps to make your personal
website more appealing to the search engines. While it does not need to be completed all at
once, it is a good idea to make this a priority. See “Local SEO Playbook for Agents” for details.
For additional assistance, see Kelly Frady.

I. Resources
Using the Resources module you can link out to up to 7 webpages on your Zap site’s home page.
This is a great opportunity to share links to lenders, inspectors, and other partners, or to link out
to your own additional resources such as your additional social media channels that aren’t listed
above.
To add a new Resource, follow these steps:
• In the field labeled “Add Name Here”, type the name in the resource (i.e. North Country
Savings Bank or a specific home inspection service you like to use).
• Copy and past the URL of the website you want to link to under “Add Resource URL
Here” – to do that, just open a browser and type in the website. Then highlight that and
copy it (Ctrl+C) and then Paste (Ctrl+V).
• Choose a category from the list of options provided, and click SAVE

If at any point you’d like to edit the name, URL, or category for a resource, just click the
pencil icon to the right of it. If you’d like to remove a resource, just click the trash can to the
far right.

To customize the name of the Resources module, click the pencil icon next to “Heading”,
type in a new name and SAVE.

J. Reviews
You have the option of displaying Zap Agent Reviews or Testimonials on your homepage. Zap
Agent Reviews are unfiltered reviews that can come from any of your contacts in Zap when you
ask them to give you a review and provide them the link to do so. Zap Reviews cannot be edited
by you. Testimonials are only displayed if you put them in Zap yourself, and can be edited by
you.
Choices:
• Display all testimonials that are managed in Zap
• Display all reviews received.

You can see all the reviews you’ve received or testimonials that you have entered into Zap by
clicking “View all Reviews” or “View All Testimonials”.

You can also respond to a review once you’ve clicked to view all reviews. This is a particularly
good idea if you receive a negative review. A copy of your response will be emailed to the
customer who left the review and your response will be displayed on the website.

You can also see your overall rating average and your closed client rating average as well as the
total number of reviews received.

Displaying Testimonials

If you choose to display Testimonials on your website you can add, edit, delete, or reorder your
testimonials. To add them, follow these steps:

• Click into the field provided to add a testimonial, and type in your content.
• Click Save.

Edit testimonials at any time by clicking on the pencil icon. To delete a testimonial, click the
trash icon. To rearrange, drag and drop up or down.

K. Professional Info
To add Professional info into your website’s homepage, follow these steps:
• Click on a category (My Experience, Credentials & Memberships, Community
Involvement).
• Click the “+ Add New” blue button to add a new entry.
• Enter your information
• Save.

You can edit these entries at any time by clicking on the text. To delete an entry, click on the
trash icon. To rearrange the entries, drag and drop via the icon on the far left.

Obtaining Different Domain Names to Market Your Business
The website address that is default for you through Zap is not all that exciting. In fact it’s awful long to
put on business cards and other marketing collateral. You should consider getting a new domain
name(s) and have them forward to your Zap site.

How to find and purchase a domain name:

1. Go to https://www.godaddy.com/whois and enter the name you’re thinking of to see if it is
available.
HINT: Be creative. Your name is always a good choice (i.e. FirstnameLastname.com) but if you
are interested, consider something like GetSoldWithFirstname.com if available to show you’re
versed in the seller’s market. The risk of being creative is that those domain names may already
be sold.
HINT #2: Do not choose anything other than .com addresses. The others such as .org or .net
make it appear as if you’re a not-for-profit or other type of business. Dot-com addresses are the
gold standard for website addresses.

2. Once you find the domain name you want and it is available, purchase that domain and have it
forward to your Zap website without masking. Most domains are available from $10-$15 per
year which is a very small investment to market yourself.

If you have any issues, please reach out to [email protected]

Creating a Facebook Business Page

Facebook business pages serve as a “digital storefront” where your sphere of influence, clients, and
potential future clients can connect with you on the site which currently boasts over 2 billion active
monthly users, and 93% active users.
More stats: 58% of new movers solely have a mobile phone, and people 18+ check in on Facebook 16%
more when moving than they normally do.
A business page serves as a professional outlet on the social network and allows you to track
engagement, the reach of your posts, and many other analytics for free. It is not meant to be a place
where you post personal items like the great date you had last night or a recent concert you went to, or
that you won the most recent cornhole championship. Keep it professional and personable.

Setting it Up

NOTE you must have a personal Facebook account to create a business page.
1. Log into your personal account on Facebook and navigate to the upper right corner. Click on the
down arrow and then “Create Page”.
2. Choose “Local Business or Place”

3. Enter your business name following this criteria: FirstName LastName – Real Estate Salesperson
at Coldwell Banker Whitbeck Associates (or, FirstName LastName – Associate Broker at
Coldwell Banker Whitbeck Associates)

4. Under “page category”, type “Real Estate”
5. Enter the following:

Address: Whichever office you work out of (20 Miller St. Plattsburgh, 302 West Main St. Malone,
2577 Main St. Lake Placid)
Phone: Use your Cell Phone.
6. Click “Get Started”
7. Follow the on screen instructions.

a. Profile Photo: Use your most recent headshot
b. Cover Photo: Use a high resolution photo of a home you’ve sold, or use the Coldwell

Banker Logo (located on the Google Drive).
8. Invite your clients and friends to like your page.
9. Monitor and take action on your page through Business Manager:

https://business.facebook.com/
This allows you to keep all your assets in one place, such as Ad Manager, and Instagram.
If you’re assigning team members to assist with your page (such as Marketing), you can assign
their roles through Business Manager as well.
10. Download Pages Manager through the App Store to your phone (there is no Business Manager
app).

Posting Suggestions/Guidelines

Now that you’ve created your page, it’s time to start posting and adding photos to your library.

Ideas:

• Local Community Events: upcoming shows, pet adoptions, holiday happenings, etc. It shows
your interest/involvement in the community.

• New Listings and Open Houses. HINT: Boost these posts to an audience that are not your friends
to bring awareness to this new listing.

• Just Sold.
• Tips and Tricks: These are a wonderful way to promote your personality and passions regarding

real estate. Gardening tips, staging tips, etc.
• Sharing Corporate (and Company) posts. CB Corporate has a blog that has lots of great

information for potential buyers and sellers. Go to https://www.coldwellbanker.com/blog/ to
find new and/or relevant posts. You can and should also share corporate videos (from YouTube)
and national campaigns.

o The Marketing team posts regularly on our company Facebook page. Be sure to like it so
you can see the posts in your newsfeed and share appropriately.

Other Pages you should like:

Corporate: https://www.facebook.com/coldwellbanker/
Company: https://www.facebook.com/coldwellbankerwhitbeckassociates/
Other CBWA agents’ pages
Local Business Pages: Local lenders you prefer, home inspectors, and reputable community businesses
and organizations – especially if you’re involved with any of them.

Hashtags you should consider when posting:

#RealEstate #Realtor #Realty #Broker
#ForSale #NewHome #HouseHunting #HomeSale
#HomesForSale #Property #Properties #Investment
#Home #Housing #Listing #Mortgage
#HomeInspection #CreditScore #Foreclosure #NAR
#EmptyNest #Renovated #JustListed #OpenHouse
#WantToMove #BuyMyListing

Branded Hashtags #ColdwellBanker #CBWA #GenBlue
#YourVanityURL
#YourName
#LPVacations (for Vacation Rentals)





















Email How To Guide

Set Up

Because our emails all point to Gmail, there’s not much you need to do on your phones other than
download the Gmail app and log in to get email on your mobile devices.

Signature and Photo

Your email signature is important to your identity and should represent not only you, but the Coldwell
Banker Whitbeck Associates brand.

To create your signature in Gmail, follow the next steps:

1. When logged into Gmail click on the Cog button below your picture.
2. From the dropdown, choose “Settings”.
3. Scroll down to My Picture and upload your headshot.
4. Scroll down to Signature and click on the radio button under “No Signature” to enable one.
5. Set up your signature as follows:

FirstName LastName

This should be done using Trebuchet MS font in “normal”. Change the color by clicking the “A”
next to the underscore tool and choose the blue on the top bar.
Title: Use either Real Estate Salesperson, or Associate Broker.
Coldwell Banker Whitbeck Associates
Office location (Plattsburgh, Malone, Lake Placid) and phone number associated with that location
Mobile: (enter your cell phone)
www.cbwhitbeck.com
Add a small logo (from Branding shared folder on Google Drive) and add a link to that as well – you can
make it your own website so when people click on it they are taken right to your listings.
• Once the logo is in the signature, highlight it and right click. Click on the “Go to Link” option of
“Change” and insert your own URL. HINT: open a browser and type it in the address bar to get a
complete URL of your website. If you have a vanity URL that is driving traffic to your zap website
you’ll see the Zap address. Because of SEO that web address is appended with UTM strings that
are very long. Copy the web address from the left to the right until right before the first “?” and
insert it into the “Web Address” bar.

Copy here

Paste here

6. Be sure to check the box “Insert this signature before quoted text in replies and remove the “-“ line that
precedes it” to ensure your signature is included in all original emails and replies/forwards.

7. Save your changes and send a test email to [email protected] to ensure everything looks
correct.

Your email signature should resemble this:

Marketing Tools

What You Get as a CBWA Real Estate Salesperson

Marketing Support
Coldwell Banker Whitbeck Associates prides itself with the only local real estate firm to have an
experienced, full-time marketing person on staff, available to assist you with your marketing needs.
While Xpressdocs and eMarketing on CBExchange offer ways for you to develop your own marketing
tools, we can assist you with designing of custom pieces at no charge to you. Other ways we help:

• Creation of Facebook posts/ads for new listings, open houses, etc. and recommendations on
who/where to target

• Ongoing Facebook education to make the most of your business page
• Design/Creation of flyers promoting properties for distribution
• Listing staging and photography with high resolution DSLR camera
• Marketing Plan creation for ongoing promotion of your business (once a marketing budget has

been determined)
• Zap CRM troubleshooting: Any issues with Zap? Contact Kelly Frady, Director of Marketing and

Zap Specialist

Collateral
• First box of business cards (1,000)
• First headshot
• Coldwell Banker branded brochures to assist in marketing your services (Homebuyer’s Guide,
Relocation Guide, etc.)
• Custom presentations (Pre-listing, Listing, Buyer)
• Yard Signs (3)

Xpressdocs

Xpressdocs is a great do-it-yourself tool to design and develop your own CB branded marketing tools
such as stationery, cards, calendars, brochures, postcards, flyers, etc. Create a postcard showcasing a
property or your strengths and you can purchase postage and addresses directly in this platform –
they’ll mail it for you. To access Xpressdocs, simply log into CBExchange and choose Xpressdocs from
the Springboard. You’ll log into the Xpressdocs platform with your CBExchange log in information. Once
in Xpressdocs, it is already populated with your business information: Headshot, title, and contact
information. NOTE you can update/change your information within the Xpressdocs platform at any time.
Example piece created in Xpressdocs:

Postcard Front

Postcard Back

eMarketing through the CB Network

The Coldwell Banker eMarketing system is a fully mobile eMarketing tool designed to help you manage
your contacts, send branded eCards and eNewsletters and automate your marketing activities. It’s easy
to use and will simplify your marketing tasks, leaving you more time for other business development
activities.
To log in go to https://www.cbexchange.com and enter your username and password combo:
Username: [email protected]
Password: the password you created when logging in for the first time.
Click on the Springboard in the upper right corner, then choose eMarketing.

Click on “profile” – you must enter your name, title, cell phone, direct number and/or office number,
your website, and email address.
NOTE: The only name that can be used as your agent name has been listed with DOS paperwork. If you
wish to go by a different name you can do the following:

• Display your legal and preferred name as John “Johnny” Doe
• Change it with the DOS. Speak with PJ Whitbeck for more information.

Visit https://www.youtube.com/watch?time_continue=2&v=OOCOe4ScYk4 to view the video on how to
use eMarketing.