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28 Vodafone Group Plc
Annual Report 2013

Strategy (continued)

Enterprise 2015 1 2 3 4

As enterprise customers embrace lexible and remote working to
improve business eficiency, our ixed and mobile converged solutions
and global footprint enable our customers to become more effective in
their business operations. Our services enable our customers to make
mobility a central part of the services they offer their own customers.

Market context: Towards 2015: Strengths:
The core criteria our enterprise customers use Our 2015 enterprise strategy is based on six Our broad geographic footprint allows
when choosing a communications service pillars: accelerating our converged offers; us to offer customers cross border ixed and
provider are speed, simplicity, lexibility, cost consolidating our lead in M2M; growing mobile converged solutions while realising
and security. We are well placed to offer Vodafone Global Enterprise and our Carrier scale beneits. Our recent purchase of CWW
enterprise customers all of these through Services businesses; leveraging our hosting has augmented our ability to offer fully
our mobile and ixed converged services, capability; and offering cloud-based software converged solutions and offer market-leading
applications and secure solutions. Enterprises as a service. hosting capabilities in the UK.
are expected to spend €78 billion in 2014 Our enterprise customers range from small- Actions:
in areas where Vodafone provides its services: ofice-home-ofice (‘SoHo’) businesses and We have created a Group-wide enterprise
mobile voice, messaging, data and ixed line. 1 small to medium-sized enterprises (‘SME’), services organisation, following the
through to large domestic and multi-national CWW acquisition.
corporates (‘MNC’).
Progress:
Enterprise now represents 27% of Group
service revenue. Across the Group we have
over 32 million mobile enterprise customers
accounting for around 8% of all customers.

Our enterprise business Machine-to-machine
In conjunction with our acquisition of CWW and TelstraClear and to deliver our enterprise M2M connections allow machines
strategy, we created a Group-wide enterprise services organisation on 1 January 2013. The unit to communicate with one another through our
comprises four vertical business units, and two supporting units. network. It is our vision to transform lives and
businesses by providing the most innovative
M2M products and services for our customers.
Vodafone Vodafone Machine-to Hosting Product Channels Local Smart metering, automotive and logistics are
Global Carrier -machine and Cloud Management and Sales market currently the key growth sectors, with the
Enterprise Services Services Support Enterprise potential global market for M2M connectivity
Business growing from US$5.7 billion in 2011
Units to US$12.0 billion by 2015 . We are now
2
Presence in 50 countries worldwide serving around 11.1 million M2M connections
globally, up from 7.8 million last year.
Vodafone Global Enterprise (‘VGE’) During the inancial year VGE achieved An increasing number of global businesses are
VGE serves the needs of Vodafone’s revenue of £1.7 billion, with growth of 5% . * incorporating M2M communications into their
largest MNC customers, serving around For more information on VGE visit our website core operations, leading to greater productivity,
1,700 customers representing 5.9 million at: enterprise.vodafone.com. enhanced customer service, lower energy
connections, including an additional use and decreased carbon dioxide emissions.
200 customers from the integration of CWW. Vodafone Carrier Services For more information on M2M visit our website
MNCs demand a consistent multi-country Vodafone Carrier Services was created at: m2m.vodafone.com.
offer from Vodafone across our global in January 2013 to consolidate all the Hosting and Cloud Services
footprint. VGE simpliies operations for these Group’s carrier buying and selling into one Our new Hosting and Cloud Services
customers by providing them with a single dedicated unit to maximise eficiencies. include fully managed hosting solutions
account and service team, a single contract, The acquisition of CWW provided Vodafone as well as cloud computing, co-location,
single pricing structures and a single portfolio with a market-leading carrier capability, server and website hosting, storage and
of products and services. VGE has created and when augmented by existing Group security, and build on the capability acquired
a market-leading portfolio of managed capability gives Vodafone signiicant carrier from CWW, allowing us to target a leading
mobility services providing capabilities such scale. The Group carries nearly 28 billion position in a rapidly growing market.
as spend management or device security minutes of international trafic annually, The hosted services market in Western
in addition to providing the underlying on a network of nearly 500,000 kilometres Europe is worth over an estimated €21 billion,
connectivity and devices. of submarine cable routes.