Page 10 - vodafone

08 Vodafone Group Plc
Annual Report 2013

More on:
Strategy and
Vodafone 2015
Pages 24 to 33

Our strategy adapts to it to, and shape,
a fast-moving environment. But at its heart is our

consistent commitment to differentiation through

investment in our network and services.

Adapting

in a dynamic market…

Short-term Long-term growth Our response:
challenges opportunities Vodafone 2015
A very tough regulatory environment, We expect smartphone adoption to accelerate Our Vodafone 2015 strategy relects
particularly in Europe and India, combined with in all markets over the next three years, with our conidence in the future. This
signiicant macroeconomic pressures in many mobile applications and low cost smartphone is based on a new strategic approach
of our markets, mean that it is currently hard availability increasing everywhere. With to our consumer offer and pricing
for us to grow our business. Competition, the broad deployment of high speed data in Europe, an increasing focus on uniied
while a fact of life in any industry, is being networks, and the increasing deployment communications, and an attractive
exacerbated by high unemployment and of TV programming, ilms and music streaming and growing exposure to emerging
austerity measures. These force many across all devices, we expect customers’ markets. Fundamental to the success
customers to value price over quality. appetite for data on both mobile and ixed of this strategy will be an ongoing
In addition, regulation has lowered barriers networks to increase signiicantly. Companies enhancement of the consumer and
to entry and allowed low or no-capital will increasingly look to consolidate telecoms enterprise customer experience through
operators to compete with businesses such procurement across borders and put continuous investment in high speed data
as ours which have invested signiicantly over mobility at the centre of their strategies, networks, and an increased drive towards
many years. favouring operators who can supply seamless standardisation and simpliication across
. uniied communications. the Group to maximise cost eficiency and
accelerate execution.
Consumer 2015 (turn to page 24 )
Enterprise 2015 (turn to page 28 )
Network 2015 (turn to page 30 )
Operations 2015 (turn to page 32 )