by Tale Weavers &
The Red Elephant Foundation
On 1 January 2016, the 17 Sustainable TALE
Development Goals (SDGs) of the 2030
Agenda for Sustainable Development, weavers
adopted by world leaders in September
2015 at an historic UN Summit, weaving tales, breaking stereotypes
officially came into force.
Over the next fifteen years, with these
new Goals that universally apply to all,
countries will mobilize efforts to end all
forms of poverty, fight inequalities and
tackle climate change, while ensuring
that no one is left behind.
Stories for Awareness is a collaboration
between The Red Elephant Foundation
and Tale Weavers to engage with
children and build awareness around the
17 Sustainable Development Goals.
This story throws light on SDG 12:
Responsible Consumption and
“Finish your greens, Abbey!” said her mother, Laura.
“No! I can’t eat another morsel, mum!” said Abbey,
holding her stomach.
“Come on, Abbey! There are so many people around
the world that are going hungry! You can’t afford to
waste food!” said Courtney
at Courtney with
amusement on her face.
“Courtney, how is my
eating this going to
change that? It’s
definitely a sad truth,
but if I cram the last of
these broccolis into my
stomach, it isn’t
going to solve
the global hunger
has a point, but so
does Courtney!” said
Juanita, their mother’s
friend, as she walked
into the kitchen.
Abbey, Courtney and
Laura greeted Juanita,
who pulled up a chair
and joined the girls at
“Girls, each year, almost one-third of all the food
produced in the world - and that’s about 1.3
billion tonnes of it, worth about $1 trillion, winds up
rotting in dust bins. Can you guess why that
happens?” Juanita asked.
“Because Abbey doesn’t eat her greens?” Courtney
“Hey! Come on! Is it because
the food doesn’t really reach
where it should?” asked
“That’s correct, Abbey.
Either the food doesn’t get
transported to the ones who
need it, because of poor
...they are produced with poor
harvesting practices. Now can
you think of the dangers as a
result of this?”
“So many people remain
hungry!” said Courtney.
“That’s correct. Anything
else?” asked Juanita.
“The environment struggles!”
said Laura, looking up from
her laptop, where she was
busy working on her client’s
“Exactly!” said Juanita. “Food shortage results in
hunger. When you have so much food going waste in
one part of the world, you naturally have another part of
the world going hungry because the food hasn’t
reached them. Secondly, like Laura said, food
consumption results in energy consumption and waste
generation, all of which can harm the environment. Did
you know that the food sector alone contributes
to 30% of the world’s total energy consumption, and
adds 22% of the total Greenhouse Gas Emissions in
Abbey’s and Courtney’s eyes widened in surprise.
Laura took off her glasses and leaned in closely,
thinking deeply. “Juanita, how can we set this
imbalance right?” she asked.
“Well, we must figure out
a way to help distribute food
properly - but that’s a lot for
just four people to
think of for the whole world.
Governments, companies and
people themselves should
systems that help create
infrastructure, transport and
resources that can share the
food across borders,
and distribute it easily. The next
step is waste management. In
the meantime, we should all
consider switching over to renewable sources of energy
and monitoring our energy consumption!” explained
“Well, we may not
be able to make a big
difference in the world,
but we could start small,
“Yes! How about if
we distributed food to
the homeless?” asked
“How about if we got all our friends to pitch in, and
we all contribute together?” Abbey asked.
“Now there’s a beginning!” said Juanita.
Tale Weavers is an initiative that
aims to engage with children and the
youth through stories that challenge
stereotypes and break the barriers in
creating a just society.
We welcome you to our world of stories
where simple conversations, colorful
illustrations, and powerful characters
help break the stereotypes and create
an inclusive learning space which is
free of bias - be it gender, religion, race,
nationality or ethnicity.
The Red Elephant Foundation is an
initiative that is built on the foundations
of story-telling, civilian peacebuilding
and activism for sensitisation on
all drivers of peace - gender, race,
nationality, colour and orientation.
The initiative is titled “Red Elephant”
to stand out as a vehicle that projects
stories that must never be forgotten:
stories that show you such courage that
you should never forget, and stories that
show the world such profound lessons
that the world should never forget. In
doing so, the initiative aims at creating
awareness and opening up channels
of communication towards creating
societies of tolerance, peacebuilding