DIGITAL MARKETING REPORT

DIGITAL MARKETING
PROJECT

NMC251 WEB CONTENT DEVELOPMENT

PREPARED FOR

SIR HJ. MOHD HILMI BAKAR

February 6, 2022 MC111 3D

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TABLE OF CONTENTS

2 3 4

Introduction About us Objectives

5 6 7

Target Audience Platform Used Strategy

8 10 11

The Budget Website Official Website
Contribution
14 23
22
Online Campaign Suggestion
Insights Issues
countered 26
24
25 Conclusion
Our Team
Appreciation

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INTRODUCTION

A website is a type of collection of web pages and also related content. The website also is
identified by a common domain name and is published on at least one server. The purpose is to
educate, inform, and entertain. People in this highly digitalized world worship technology above
all else, to the point where they
are completely reliant on it.

After joining the Argania Ambassador Program, Thelilysc.site was created. The purpose that we
creating Thelilysc.site is to help Argania sells their new product which is Well Aging Moisturizer.

By looking at Argania's Background, they started their business from the bottom same goes for
the other small company that started selling their product on Instagram. The way they build their
cosmetic company makes us decide to help them out. We help Argania by boosting their products
because we see the opportunities in Argania's products in their market.

Argania and Thelilysc already agreed with the idea to help the business grow and will reach great
progress, besides producing great content and marketing. We hope that by doing this, we will
reach our target which is attracting the interest of many
audience.

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ABOUT US

Our Story

We are a group of talented students from UiTM Alor Gajah, Melaka. We are from the Faculty of
Communication and Media Studies and currently studying in our third semester under the course
Diploma in New Media Communication and Contentpreneurship. For this specific subject, our
respective lecturer, Sir Mohd Hilmi Bakar has assigned us to develop a good and well-responsive
website filled with creative content to be posted on your website and social media.

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OBJECTIVES

To develop a website with a fresh & eye-
catching layout for Argania and further explain its content.
(Achieved)

Make profits by increasing brand awareness and growth
through social platforms. (Failed)

To promote Argania products widely on
Social Media and gain more followers.(Achieved)

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TARGET AUDIENCE

TheLilySc is a growing company that sells cosmetic Face Wash, products such as Sunscreen,
Face Wash, and Facemasks to both men and women. We are expected to attract dung
teenagers to adults that are within the 18-25 years old group. Our company relies heavily
on our social media accounts such as our Instagram, TikTok, and Facebook accounts. We
sell our product at an affordable price so that everyone can enjoy the quality of our
product.

YOUNG ADULTS
18-25 YEARS OLD

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PLATFORM USED

Instagram is more casual for informally delivering information.
Examples such photos, and videos. We can attract young adults
by using Instagram.

INSTAGRAM https://www.instagram.com/thelilysc/?hl=en

TIKTOK Tiktok is a platform that is trending in this era. Young adults are
using this platform and they

https://www.tiktok.com/@thelilysc?lang=en

The audience can get the news from the website and it is more
professional in delivering news. The audience can get more details about
the product from the website.

https://www.thelilysc.site/

WEBSITE

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STRATEGY

1. Develop a website by using Wix.com.
2. Create and post social media content on Instagram and Tiktok including

promotional videos maximum of 1 minute.

3. Promote relevent hashtag such as #arganiaxbellapark #aap2021 #argania

@arganiahq

4. Boost relevent post to gain more audience.
5. We promote products on sale in a more creative and proficient way.

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THE BUDGET

Expenses Web Domain (1 Year) RM60
RM159
Boost posting
Proposal & Report RM12

Total cost RM 231

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WEBSITE CONTRIBUTION

We developed a creative website for the company
to help customers and followers find information
about our products easily.

We use Wix.com than Wordpress.com because it
has designs that has a variety of colours and
creative combinations of them. The templates
were more than suitable for the requirements to
make this website.


Regardless of industry, a company's internet

presence can have a significant impact on its
performance. A great internet presence,
particularly a website, can make or break your
ability to generate excess revenue.

People may doubt our credibility as a company if
we do not have a website. Having a website
allows us to make a fantastic first impression and
reassure customers that we are a real company.

Customers are more likely to buy from us if we
clearly define who we are, what we represent,
and what we stand for.This is also something that
might help us stand out from the crowd. It's
difficult to do this without a website because
people can't readily locate quality and reliable
information about our company.

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a) Home

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b) Products

c) Sales

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d) Contacts

e) FAQ

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TOP SOCIAL POST

INSTAGRAM

Boost Post

People reached- 66
Content interactions - 5
Profile Activity - 3

After Boost

People reached- 21,816
Content interactions - 50
Profile Activity - 56
Promotion Taps - 40
Promotion Goals -
Impressions- 24,147 (96%)

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TOP SOCIAL POST

INSTAGRAM

Boost Post

People reached- 66
Content interactions - 5
Profile Activity - 3

After Boost

People reached- 21,051
Content interactions - 26
Profile Activity - 47
Promotion Taps - 34
Promotion Goals - 31 (100%)
Impressions- 24,147 (96%)

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TOP SOCIAL POST

INSTAGRAM

Boost Post

People reached- 66
Content interactions - 5
Profile Activity - 3

After Boost

People reached- 17,590
Content interactions - 21
Profile Activity - 67
Promotion Taps - 40
Promotion Goals - 44 (90%)
Impressions- 21,584 ( 97%)

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TOP SOCIAL POST

INSTAGRAM

Boost Post

People reached- 66
Content interactions - 5
Profile Activity - 3

After Boost

People reached- 14,881
Content interactions - 20
Profile Activity - 43
Promotion Taps - 24
Promotion Goals - 28 (85%)
Impressions- 17,751 (97%)

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TOP SOCIAL POST

INSTAGRAM

Boost Post

People reached- 66
Content interactions - 5
Profile Activity - 3

After Boost

People reached- 13,454
Content interactions - 28
Profile Activity - 54
Promotion Taps - 25
Promotion Goals - 27 (96%)
Impressions- 15,868 (97%)

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iNSTAGRAM INSIGHTS

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OTHER POSTS

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OTHER POSTS

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TIKTOK POSTS

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ISSUES ENCOUNTERED




Problems arose during the website creation
process since Wordpress.com offers fewer
unique themes and limited design
flexibility. For a better aesthetic look, we
had no choice but to go to Wix.com.

Misunderstandings were present as the
project is underway, so we had to reevaluate
certains parts of the project.

The budget that we had providded for this
company was too little , so we had to increase
the totall budget a few more

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SUGGESTION FOR
FUTURE PROJECT

Study and explore about the given company
and its business before getting involved.

Carelessness to do so will led to more
problems than solution.

Prepare the team mentally and physically before
taking on the job.

Failure to do so will lead to miscommunication
and internal issues

re-evaluate all past projects in order to make
the next one more superior than the one
before.

Greater understanding of past work
can improve the next
project significantly

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OUR MEMBER

HJ Mohd Hilmi Bakar
PROJECT ADVISOR

Teera Natasha Binti Noor Azwad Muhamad Nazrien Bin Jamizan
CONTENT WRITER CONTENT CREATOR

Muhammad Firdaus Bin Khalib Nur Maisara Binti Aqsa
SOCIAL MEDIA MANAGER WEB DEVELOPER

Muhammad Noor Aqif Bin Hazery
PROJECT MANAGER/PHOTO DIRECTOR

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APPRECIATION

A thousand if not millions of thanks to everyone that is involved this project, it has been
a long journey. Immense gratitude to Argania for giving us a chance and opportunity in
being able to create one of the most immersive and interactive website. We have gained
huge amount of experience in the creation of said website.

Other than that, We would also like to express our gratitude towards our respective
lecturer of this subject, Sir HJ Mohd Hilmi Bakar for guiding us and teaching us
throughout this semester. Sir Hilmi has always been caring for us and helped us
whenever we are in trouble. None of this project would have succeeded if it wasn't for
our lecturer.

Lastly, this project would also not move if it wasn't for our dedicated team member in
making the most interactive website and platforms. Kudos are also given towards our
aspiring content writer and content creator for making the most beautiful and aesthetic
posts and videos. We as a team are proud to able to participate in this one in a lifetime
project as such opportunity won't come easily.

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CONCLUSION

The website and platform that we've created will undoubtedly help and enhance
Argania to gain traction and awareness of their products. We have optimized our
platform to mainly target audience that would be interested in Argania's products and
skincare. As challenging as it is, we have successfully overcome the odds and provided
the most highest quality content and platforms for our clients.

The goal of this project is to market and develop digital creative content for
Argania’s company with website revenue as well as social media advertising.
Social media ads work well in this modern era right now where people get all
the information through the internet and social media. We will ensure to give
the commitment needed for the success of this project. It will be a great
opportunity and an honor to work with Argania together.

The experienced that we have gained from this project is unfathomable, and once more,
none of this would have possible if it wasn't for our respective lecturer of this subject,
Sir HJ Mohd Hilmi Bakar. We will utilize this experiences that we have gained from
this project and incorporate said skills into bigger and larger projects in the coming
future.

NMC251 WEB CONTENT DEVELOPMENT DIGITAL CAMPAIGN REPORT

DIGITAL

MARKETING PROJECT